Posts Tagged 'Dashboard'

October 7, 2015

Give me a MOOC with social proof

I’ve spent the last few weeks investigating the technologies needed to deliver e-learning, and it’s been a real eye-opener as to what’s hot.

I thought the only way to investigate was to try out a MOOC (Massive Open Online Course) for myself. After all, “eating your own dog food” is an essential skill for any entrepreneur.

Most of my learning in the last 20 years has been through the School of Life—I haven’t been in formal training for a while. Going back to school (or at least digital school) has been a fascinating experience. MOOCs, as offered by the likes of Coursera, iVersity and Udemy, represent a real step change in learning technology.

We all have areas of interest beyond technology; mine is global politics and development. (So keen am I on this subject that after a recent hackathon, I started running an employee advocacy program for the United Nations: the UN Social 500.) I enrolled in a Coursera course, Configuring the World, to learn how data drives political decisions. Perfect for a startup founder offering automated statistical release software!

The course covers eight weeks of lectures with reading material for each week and a quiz at the end of the week. You can watch the videos in normal or double-time on the web, or you can download them to your mobile device of choice to watch on-the-go.

Having the content accessible via mobile turned out to be essential for me. I thought I was going to block out the time at work (two hours every other day), but client needs always felt more pressing. In the end, I found that perching the phone above the sink whilst doing the washing up worked best (although I frequently have to dry my hands to press play on the next video).

As head of a company offering digital services, the mobile need has been a great lesson for me. You can’t always expect your users to either have Internet access or the time to sit at a desk. Mobile offers the experience offline on a smartphone and is utterly necessary if you want to retain your customers.

The second key I picked up from the course has been the value of interaction with others. It is in the discussion forums that you can review the lectures, ask questions, and extend the conversation beyond the confines of the curriculum.

I’m a social person, so you’d think I’d love the discussion forums. While helpful, they aren’t enough for me. They lack a killer feature, which is a social proof mechanism: a way of comparing my progress with other participants. On Twitter, I have a social proof mechanism: I can compare numbers of followers. That may be an overly simplified score (what’s the value of a follower anyway?), but at least it allows me compare progress via some standard metric.

What I really craved was a similar mechanism in my course. Not because I particularly wanted to compete—I’m not aiming to be top of the class—but because I wanted to make sure I am keeping up. Are my quiz scores worse or better than the average? Am I watching enough of the lectures?

The traditional way for us technologists to solve this problem is to offer a dashboard. You know the type: a page of multiple bar graphs, dials, and gauges.

The trouble with these types of data dashboards is that it is pretty difficult for the user to figure out whether he or she needs to do anything or not. The insights are not exactly “actionable.” If one gauge has gone up and another has gone down, is that good or bad overall? Moreover, should I be panicking?

Dashboards of this nature also tend to be fairly passive. Unless you remember to check them regularly (and who does?), they are quickly forgotten. I would prefer to see a single composite score (much like what Nike+ does for running or Klout for social media) that has an embedded weighting method for the relative importance of each metric. For my MOOC example, watching videos is important, so that should be worth 60 percent of the score. Scoring well on the quiz also counts, which should be worth 30 percent of the score. That leaves 10 percent for the discussion forums.

Now that I have a score, it should be sent to me each week (no passivity here), and I’ll know whether I’ve done well or badly. Even better: show me how I compare versus others across the world or in my country on a leaderboard. Then I will really have a social proof mechanism to help guide my behaviour.


Toby Beresford is CEO and founder of, a social utility to share the score. Rise provides an automated statistical release service to create composite single scores and to distribute the results via web, social media, and email. Rise scores and leaderboards have been used across enterprises for multiple use cases including employee advocacy programs, partner management, e-learning, audience development, digital marketing, and digital sales enablement. Rise is a member of the SoftLayer Startup Catalyst program.

August 31, 2011

Verecloud: Tech Partner Spotlight

This is a guest blog from Verecloud, a technology partner that makes it easier for small- and medium-sized businesses to shop for, select, purchase, manage and monitor the performance of their cloud services and related spending.

Cloudwrangler from Verecloud

Ubiquitous Internet access and technological advances in virtualization and IT management have caused an explosion in the availability and adoption of cloud services. Just a few years ago, it would take hours – if not days – to activate a new cloud service for a customer. SoftLayer can now perform this feat with servers in minutes, and other providers of email, CRM and accounting solutions have equally fast turn-up times.

The cloud gives small- and medium-sized businesses (SMBs) access to enterprise grade technology so that they can compete more effectively with little, if any, capital investment, so those SMBs are prime consumers of cloud services. By moving to cloud services, their businesses gains flexibility and affordable scalability to throttle their infrastructure and services up and down as their business grows, changes, moves locations or becomes more mobile.

Even with all of those benefits, adding a little cloud here and a little cloud there ends up making it difficult for these SMBs to manage all of the disparate services. Who is paying for what? Are they accounted for in expense reports? How can you allocate the costs to your sales, marketing, operations or support departments? Is IT aware of all of the cloud services? What happens if someone leaves the company and you need to deactivate their access and reassign all of their data to other employees?

Verecloud's answer to all of these questions is the Cloudwrangler app store for small businesses. Simply put, it is a single source for SMBs to discover, buy, use and manage their cloud services. This platform makes finance happy since they can properly track and manage costs. IT is happy because they are aware of all the services being used in the company and can manage them from a single control panel. HR is happy because they can monitor and regulate employee access when necessary. Everyone is happy.

Verecloud is proud to feature SoftLayer as a key partner and suppler in the Cloudwrangler marketplace (which also happens to be powered by SoftLayer's CloudLayer Computing). In addition to the infrastructure piece, we offer business class email, backup and recovery, and collaboration capabilities that can be incorporated quickly, seamlessly and affordably into any business:

Cloudwrangler Services

We're staying busy building out more features and functionality to the Cloudwrangler marketplace, and we're excited about the partnerships we'll make as we keep the community growing. If you're interested in learning more about Cloudwrangler, visit at today.

-Russel Wurth, Verecloud

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
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