Posts Tagged 'Data'

September 30, 2011

What's Your KRED?

SoftLayer loves startups. The culture, the energy, the potential ... It's all good stuff. As you may remember from my 3 Bars 3 Questions interview and our Teens in Tech profile, one of the ways we support startups is through an incubator program that provides a phenomenal hosting credit and a lot of technology know-how to participating organizations.

In San Francisco, one of the flagship programs we're excited to be a part of is called PeopleBrowsr Labs, a startup accelerator geared toward technology companies in the area. As you sit in the PeopleBrowsr office, the brilliance in the air is almost palpable ... Young companies doing innovative things with everything they need to be successful at their disposal. One of the fringe benefits for participants in PeopleBrowsr Labs is that they're actually rubbing elbows with the PeopleBrowsr team as well ... Which is almost worth the price of admission.

In addition to the Labs sponsorship, SoftLayer is also the infrastructure provider for PeopleBrowsr and its unbelievable data mine of information. They've got every tweet that's been tweeted since early 2008, and they've been able to take that content and make sense of it in unique and interesting ways ... And that's why we stopped by for a visit this week. Last night, PeopleBrowsr officially launched Kred, a dynamic and innovative social influence measurement platform, to a LOT of fanfare (see: TechCrunch).

In the midst of the launch-day craziness, we grabbed Scott Milener, PeopleBrowsr SVP of business development, to have him explain a little about Kred, what differentiates it from the other social influence measurements and what it means for users interested in engaging more effectively with their social networks. Check it out:

With the clear success of the announcement, we want to send a shout out of congratulations to the PeopleBrowsr team. It looks like a phenomenal leap forward in understanding social engagement, and we know it's only the tip of the iceberg when it comes to what we'll see coming out of the PeopleBrowsr office in the near future.

If you feel a little jaded by the social influence measurements you've seen, Kred's transparency and community-centricity should be refreshing: http://kred.ly

-@PaulFord

June 29, 2011

Visualize ROI: Tech Partner Spotlight

This is a guest blog from Mike Genstil of Visualize ROI, a SoftLayer Tech Marketplace Partner providing a flexible platform for enabling sales and marketing professionals to place ROI models on the web in an engaging format.

Don't Tell Me ... SHOW Me the Numbers

We are living in a new world of increased corporate accountability and frugality. Thanks to unpredictable markets and unscrupulous leaders, the stakes have been raised in corporate decision-making. We have entered an "ROI revolution," where CFOs, CMOs, and CIOs are demanding detailed business cases before they will make a purchase. Questions asked of vendors by executives are, "What is the Return on Investment?" and, "What is my Total Cost of Ownership?"

Based on our research, less than 5% of companies that sell into B2B environments have an effective and efficient way of creating engaging, credible business cases for customers. Most companies that sell to businesses have developed some type of spreadsheet-based "ROI calculator" to help salespeople and customers understand the ROI. Best-in-class companies often have created multiple models – one for a "business case," one for "a competitive comparison," and one for "persona-based selling." Unfortunately, these spreadsheets are not effective for several reasons:

  • They are confusing and not easily modified
  • They suffer from version control issues
  • They don't integrate with existing CRM and marketing automation systems
  • They don't easily enable the creation of scenario comparisons
  • They can't create professional looking reports

VisualizeROI solves these problems ... and more. VisualizeROI is the first SAAS-based approach to business-case selling. We launch web-based Visualizers in days, integrate with existing systems and capture a rich set of prospect data that allows management to do analysis of customers and prospects that just isn't possible today. Salesperson customization options are available, and salespeople can be notified when customers do their own analysis. It's addictive.

To get an idea of the flexibility and functionality a "Visualizer" can provide, check out the Drive vs. Fly? Visualizer I mentioned in the video with Kevin. To see business examples, you can head to www.visualize-roi.com/examples/ to see a few of the Visualizers we created to feature the platform.

If you already have your ROI model and you want to make your own Visualizer, we're ready for you: www.visualize-roi.com/create/!

-Mike Genstil, Visualize ROI

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
April 12, 2011

MigrationBox.com: Tech Partner Spotlight

This is a guest blog from Eduardo Fernandez of MigrationBox, a SoftLayer Tech Marketplace Partner specializing in simplifying the process of transferring email and other types of data between services.

Company Website: MigrationBox.com
Tech Partners Marketplace: http://www.softlayer.com/marketplace/migrationbox

Take Control of Your Cloud Data

Online services are great, but moving your data to the cloud and moving it between cloud services is very difficult and time-consuming. Think about all the data that you have online: email, contacts, calendars, documents ... What happens when you want to switch to a different provider? Maybe your company changed names or is acquiring another company or you want to move to a cheaper or better email provider. It's really difficult to move this data, especially when you're talking about hundreds or thousands of accounts.

I first ran into this problem about a year ago. I was doing consulting work for a client, and he asked me to move their company email to Google Apps. I found out that it's really hard to transfer email in bulk. I'm a hacker, so it didn't take me too long to come up with a tool that did a pretty good job at transferring the accounts one-by-one. Then I thought I could just make a product out of this tool so that other people could use it as well.

At that point, I found it wasn't that easy.

Processing email at scale is challenging. You see problems like buggy protocol implementations, unreliable network connections and bandwidth throttling. I had to bring people to the team like our Chief Architect Carlos Cabañero, and it took us several months to come up with an scalable migration platform. The good news is that we made this platform service-agnostic, so it's not only able to transfer email, it also transfers any type of data - we only have to write connectors to deal with various services.

At the moment, we're focusing on email and the Google Apps suite, but we will be expanding our offering to support popular business applications like Microsoft Exchange and SharePoint, and consumer apps like Flickr and Delicious.

Vendor lock-in is a growing concern when companies move to the cloud. Our objective is to give you control of your data, so you are free to move it to another service. With MigrationBox, you are not locked in anymore.

When our customer base started to grow, we ran into scalability problems ourselves. Data migration is a bandwidth-intensive process that requires lots of RAM and computing power. Fortunately, with SoftLayer we have more raw server power and automation capabilities than we'll ever need.

The wave of moving your data online is just getting started. The cloud is popular, but only 5% of enterprises have moved their email into the cloud so far. This is just the beginning, and email is just one service. Everything is moving to the cloud: CRM, storage, document management ... Cloud migration problems are going to grow and grow over the next five years, and MigrationBox will be there to help.

-Eduardo Fernandez, MigrationBox

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
July 1, 2010

The Invisible Cloud

Our data defines the way we work, the way we relax, the way we play, and the way we live. Few job descriptions can be separated from the data involved. From the nurse who manages patient records to the package deliverer who obtains digital signatures, almost everyone works with data. Likewise, in our personal lives, we store everything from music and movies to photographs and recipes digitally.

Our societally-ingrained reliance on and use of digital data is what makes it so important. And while business data may have an estimable dollar worth, our personal data is often invaluable. A good business lead might be worth thousands of dollars, but a video of a daughter taking her first steps is priceless.

Sadly, such data is being lost every day. It’s been estimated1 that almost 20 billion dollars of business data is lost yearly. It’s hard to imagine how much priceless personal data must also be lost. And even though we in the technical business know to treat hard disk drives as subject to unexpected failure and mobile devices as easily broken, lost, or stolen2, many individuals do nothing to prevent or mitigate the loss of their personal data.

Part of the cause for so much lost data is simply a lack of awareness that the risks are so severe. But at times, even many of those of us who know better have simply succumbed to laziness in our backup habits. Backing up can be a time-consuming and tedious process. And though tools have been created to ease the pain of backups3 by substantially automating the process, they often still involve inconvenience and compromise.

With the advent of devices like the iPhone and iPad, our data usage has become even more mobile, and thereby even more susceptible to damage, loss, and theft.

It’s my opinion, however, that what we need in this age of highly mobile, often valuable data isn’t better backups; it’s a change in our data storage paradigm. The problem with backups isn’t that they can’t or don’t work. In fact, they can work well. The problem with backups is that we must be aware of them. We must use them, if not perform them.

Put a different way, backups are a relic of a “device-based” data paradigm. But with the connectivity and security infrastructures in place, it’s time to move to a “cloud-based” data paradigm. This obviously sounds fuller of buzzwords than meaning, but I believe good definitions of “the cloud” to be more concerned with the way we perceive data and computing than with how it’s implemented.

Regardless of implementation, we should be able to think of our data as being tied not to a physical device or object, but to a username and a password. Webmail was one of the earliest implementations of this paradigm, but it had great disadvantages: a user experience tied to a specific set of web technologies, and even more specifically, a lack of offline access. These have, of course, been alleviated for email itself, but what of everything else?

DropBox is a great step in the right direction, providing device-independent directories. But the best and most complete realization of this new paradigm will be subject-specific. Photos, for example, should be synchronized via the cloud and directly to the album applications we’ll want them in on all our computers and devices. Office documents should be synchronized to online editors as well as desktop and mobile office environments.

The list goes on, but the point remains: data should not only be seamlessly and effortlessly synchronized with the cloud, it should be pushed to exactly the contexts where it’s wanted and needed. The technology is all present and the infrastructure exists4; all that’s left to do is to stop thinking in terms of device-based data storage, and start taking advantage of the cloud in a way that’s invisible to the user, but will make manual synchronization, the need for traditional backups, and data loss itself a thing of the past.

 


1In a study by Dr. David M. Smith
2Or all of the above, if Gizmodo has any interest in your devices
3Such as Apple’s Time Machine application
4Now if only there was a company with reliable, cost-effective cloud-services and a ridiculously powerful and flexible API.

March 17, 2010

Redrum

How many of you when you were kids were scared to death of the movie The Shining? I know I was. I think it still scares me today. The movie even made a little kid scary; his voice is what pulled it off. I can still get in trouble with my wife for getting our 6 year old to say "redrum" in a scratchy, scary voice.*

What do The Shining and redrum have to do with SoftLayer? We're all about redrum but only when it comes to destroying left over customer data. What do I mean by destroying customer data you ask?

When you have a server that you spent Capex on and have it in front of you and can touch it and set coffee on it or use it for a plant stand, you know where your data is. When you replace that server or upgrade the hard drive you can then do what most people do with the old one and chunk it in the dumpster or be a little more secure and format the hard drive or even a little more secure and take the drive out and smash it into pieces. Now, that is secure.

So what do you do when you outsource your hardware to a provider like SoftLayer? You put your old data in our hands and we redrum the data and make Jack Nicholson seem like an angel.

It is a little more difficult for us to protect your old data because we are an on-demand provider. When you cancel a server we reuse that server for another customer. You probably don't want your data in that new customers hands so we have to do a little more than format the drive and we can't just take it outside and bash it into pieces because then we couldn't reuse the drive. So we use a little technology to make sure your old data is safe.

When you cancel a server, it sits in limbo for a while just to make sure we can't change your mind and have you keep it. After the waiting period we erase the data. This is a destructive process, so when you do cancel a server, make sure you have the data you still require somewhere else. Our system uses algorithms developed by the Department of Defense and several independent agencies that are considered military grade as defined by the DOD 5220.22-M (sounds official right?). Utilizing this process residual drive data is destroyed. This process is monitored and logged and we can track the history of any drive. Once complete the drive is ready to be redeployed to a new customer.

I know you are thinking, "That isn't redrum," but what do we do with a drive when it is at the end of its productive life? If it's too small, not fast enough, or dead and out of warranty? We redrum it for sure! We complete the steps above and then send them offsite to get destroyed and then get them back after they are destroyed for tracking and verification of redrum! Yes, we could get them shredded but then we would have no proof they were destroyed. Here is what they look like when they return:

hard drive 1
Note the hole in the center.
hard drive 2
This is looking down from the "top".
hard drive 3
And last but not least, a view from the bottom. Note the platters are bent and protruding through the board.

*Just in case you haven't seen The Shining (Spoiler Alert) a small boy in the movie mumbles "redrum" in an eerie voice in the beginning of the movie. He continues to say it more and more and finally he writes it on the bathroom door. When you see it reversed in the bathroom mirror you then understand what he is saying.

-@Skinman454

January 29, 2010

Security and Plan B

Security is not a thing to be taken lightly. Think about the information that is stored on your server; think about how many months or years worth of data is stored in your databases. Your account information holds a master key to all of this data on your server. This is the very reason this information is protected so closely by the SoftLayer staff.

All companies work very hard to make sure that their products and services are as easy to use as possible. While on the other hand, security works as hard as possible to, seemingly, make the product or service difficult to use. While it is never our intention to make any service difficult to use, it is our intention to make them secure. This is the very reason why, when we are presented with any questions via phone that are sensitive to the operation of your server or account we ask the inconvenient questions to make sure the person on the other end of the phone line is authorized to make the requested changes to the account or the server.

Up to this point this article has not been as light hearted as I had originally intended, but it’s all about being prepared. The point is, everyone deserves a vacation at some point or another (or believes they do), and according to Murphy’s Law, something will inevitably occur that requires immediate attention. When you’re enjoying that time on the beach, your mind a million miles from bits and bytes, and you miles from anything that can be used to properly manage your server or your account an issue can occur.

While you are out, have you made proper provisions to ensure someone can manage your hardware in your place? Your staff may have the passwords for the servers, IP addresses, and may be able to drop your name; but, I assure you this is not enough information for the SoftLayer support staff to submit a ticket, reboot, or log into your server on your behalf. Have you made sure that in a panic situation someone will be able to provide us with the answers to the security questions on the phone? Are you sure whoever is left in charge has been given the proper permissions in our management portal? Making sure these points have been thoroughly covered prior to your vacation, or even leaving for the day, will help you minimize risk while maximizing your beach vacation.

December 14, 2009

‘Tis the Season to Get Things Done

It’s the holiday season, and that means everyone is getting busier. On top of all the existing responsibilities, millions of people are going shopping for gifts, decorating their houses, and navigating the bad weather. On top of all that, many people take their time off during the holiday season!

With this kind of time crunch, it’s best for your business to lie low until after the new year, right? Not so! With all this buying, selling, and giving going on, there’s a lot of extra retail data to process. Plus, it’s the end of the calendar year, many businesses have to get their finances in order too. ALSO, all these newly purchased electronic devices are soon going to be turned on and hooked up to the Internet, where they will almost surely put a new load on your servers.

Systems and network administrators need to be prepared for this influx of new traffic. Sometimes, this means purchasing new servers. However, it’s inefficient to buy the servers so far in advance when you don’t yet know what you will need. It’s best to wait until you’re sure you will need more servers and how many to order. At another hosting company, that would be a problem. People in our industry take the holidays off, too. Lowering the number of sales people and technicians and raising the number of new server requests would normally result in a disaster.

Luckily, SoftLayer does automatic provisioning. As soon as you order your server, it will be provisioned in two to four hours. Day or night, June 3rd or December 31st, if we have it, you can have control over it in two to four hours.

And therein lies the beauty of the SoftLayer system. You don’t have to wait for US to scale your business. If you need another server, get it. When it’s ready, it will automatically be added to your account’s private network and be available to you. You can even automate your server configuration and setup. Depending on the amount of data you need to transfer to a new server, you can have another server up and running your website less than 5 hours from the time you realized you needed it.

In fact, by using the SoftLayer API (and some clever configuration scripts on your servers) you can do live scaling on your website. Using the API, you can provision new servers exactly like the ones you already have. Once they’re available, a script can mirror the configurations from an existing machine to the new machine. Use the SoftLayer API once more to add the new servers to your load balancer rotation, and you’re in business! All without relying on any humans, even yourself! Treat yourself to some R&R this holiday season, while your website continues to get things done for you.

November 6, 2009

Think Large, Think Global!

As an executive at Softlayer, one of the things that I am amazed by is the number of unique and extremely innovative ideas that we see on a daily basis from our customers. We love the fact that these groups understand the value of what we do, while focusing their energy on their core competencies. It’s the perfect relationship for us and one that we try to cultivate and grow continuously.

One of the challenges that we face is sharing information related to the entire breadth of our service offerings in a simple and useful way. Our business model is such that the cycle from first contact to purchase decision tends to be short. Most customers typically come in with a specified set of required services. We often hear comments like “we didn’t know you offered that as well” from customers that come to us with a shopping list and take advantage of the self-service capabilities that we offer. Global load balancing, CDN, and Data Center to Data Center back-up are all examples of products that we have heard get overlooked. It’s a tough balance between over selling and allowing a tech savvy customer work his way through the waters (so to speak).

One of the other challenges that we face here is overcoming the “we don’t need that” syndrome. I look at it practically and associate it with insurance and how it’s never needed, until something occurs that it makes it a must have. In tech terms, I recently read an article on CNNMoney.com “The Tech Catastrophe you’re ignoring” that typifies this “we don’t need that syndrome”. The article encompasses the idea of back-ups for your data. There is discussion that the business of dead drive recovery globally is up staggering rates and it’s due to the lack of people backing up data on a continuous basis. We hear this loud and clear at SoftLayer when a customer would accidentally lose data that they wish they would have spent the extra few dollars a month to back up. It seems trivial post incident, but pre incident it’s one of those decisions that gets passed on quite frequently.

As mentioned, the uniqueness and innovation that lives in SoftLayer’s service offering is tremendous. As our CEO hammers home the message of think large and think global to us every day, I want to pass that message onto our customers. What you do is driving industry, innovation and all that comes along with it. We hope that the decision making process for you as a customer is driven by thinking large and thinking globally and that you take advantage of the solutions that we offer to make your work more functional, more secure, more robust, and more effective. I can’t imagine telling my boss that ‘we didn’t need that’ if it was something that we did need and it was right in front of me. I am sure many of you share that sentiment!

October 19, 2009

I have backups…Don’t I?

There is some confusion out there on what’s a good way to back up your data. In this article we will go over several options for good ways to backup and sore your backups along with a few ways that are not recommended.

There is some confusion out there on what’s a good way to back up your data. In this article we will go over several options for good ways to backup and sore your backups along with a few ways that are not recommended.

When it comes to backups storing them off site (off your server or on a secondary drive not running your system) is the best solution with storing them off site being the recommended course.

When raids come into consideration just because the drives are redundant (a lave mirror situation) there are several situations, which can cause a complete raid failure such as the raid controller failing, the array developing a bad stripe. Drive failure on more than one drive(this does happen though rarely) , out of date firmware on the drives and the raid card causing errors. Using a network storage device like our evault or a nas storege is also an excellent way to store backups off system. The last thing to consider is keeping your backups up to date. I suggest making a new back every week at minimum (if you have very active sites or data bases I would recommend a every other day backup or daily backup). It is up to you or your server administrator to keep up with your backups and make sure they are kept up to date. If you have a hardware failure and your backups are well out of date it’s almost like not having them at all.

In closing consider the service you provide and how your data is safe, secure, and recoverable. These things I key to running a successful server and website.

October 16, 2009

Raid 1 or Raid 0: which should I choose?

When considering these 2 raid options there are a few points you’ll want to consider before making your final choice.

The first to consider is your data, so ask yourself these questions:

  • Is it critical data that your data be recoverable?
  • Do you have backups of your data that can be restored if something happens?
  • Do you want some kind of redundancy and the ability to have a failed drive replaced without your data being destroyed?

If you have answered yes to most of these, you are going to want to look at a Raid 1 configuration. With a Raid 1 you have 2 drives of like size matched together in an array, which consists of an active drive and a mirror drive. Either of these drives can be replaced should one go bad without any loss of data and without taking the server offline. Of course, this assumes that the Raid card that you are using is up to date on it’s firmware and supports hot swapping.

If you answered no to most of these questions other than the backup question (you should always have backups), a Raid 0 set-up is probably sufficient. This is used mostly for disk access speeds and does not contain any form of redundancy or failover. If you have a drive failure while using a Raid 0 your data will be lost 99% of the time. This is an unsafe Raid method and should only be used when the data contained on the array is not critical in anyway. Unfortunately with this solution there is no other course of action that can be taken other than replacing the drives and rebuilding a fresh array.

I hope this helps to clear up some of the confusion regarding these 2 Raid options. There are several other levels of Raid which I would suggest fully researching before you consider using one of them.

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