Posts Tagged 'Digital'

April 29, 2014

The Media Industry is Making the Move to Cloud

Rumor has it that at the entire rendering of James Cameron’s “Avatar” using 3DFusion required more than 1 petabyte of storage space. This is equivalent to 500 hard drives of 2 terabytes each, or a 32 year-long MP3 file! The computing power behind this would consist of about 34 racks, each with 4 chassis containing 32 machines. All of that adds up to roughly 40,000 processors and 104 terabytes of RAM.

High-res, long-form media files that can reach hundreds of gigabytes of storage are regular phenomena in the media industry. Whether it’s making the next “Avatar” or creating the next big, viral ad campaign, technology is fundamental to the media industry. But, the investment required to set these up is enough to boggle the mind and dissuade even the high risk-takers. So, why buy when you can rent?

Cloud allows you to rent, own, use, and return the infrastructure with no capex. That gives users access to unlimited compute power, including servers, network, storage, firewalls, and ancillary services, all available on demand, with pay-as-you-go billing offered hourly or monthly.

Cloud services are an increasingly viable avenue for the industry to leverage and support the performance needs of online media storage, as well as collaboration environment. The benefits of a customizable approach to the cloud include: digital archives, production support, broadcast facility resiliency, high-intensity processing, and derivatives manufacturing for transcoding and encrypting. An on-demand, scalable infrastructure is the next step toward reducing production and operations costs, simplifying data access, and delivering content faster to the end user.

This year at ad:tech asean, SoftLayer will present on how the media industry is utilizing cloud infrastructure. So, I thought this would be a good opportunity to share some interesting customer stories about media companies at the top of their games and successfully growing their businesses on the cloud. Here are two of those stories.

The Loft Group, an Australian creative digital agency, specializes in creating e-learning campaigns for global brands. The company won a contract with cosmetics giant L’Oreal but realized that in order to go big with their platform, they needed technology that provided their support team with the necessary analytics. The Loft Group selected SoftLayer as the cloud platform for its digital e-learning campaigns. Moving their services to the cloud helped the company achieve global scale, consistent performance across multiple countries and grow at a pace which slashed a 3- to 5-year transformation timeline down to just months.

According to eMarketer’s forecast, global e-commerce sales will top $1.2 trillion by 2016. That growth is projected to continue by 20 percent every year. Ad personalization is playing a larger part in maximizing e-commerce business. To keep up with the demands of real-time ad personalization, companies like Struq, an ad personalization platform, require an infrastructure that can process high volumes at high speeds.

Struq offers highly targeted ad campaigns across a range of promotional platforms. The company often handles more than 2 terabytes of raw event data every day, processing more than 95 percent of requests in fewer than 30 milliseconds. And when the company’s growing European customer base demanded immediate server allocation, Struq turned to SoftLayer for scalability. We were able to offer on-demand provisioning as well as the low latency their customers required. A detailed story of how Struq achieved the requisite scalability and success with SoftLayer is available here.

More stories to come, so stay tuned! In the meantime, you can hear more customer stories during the first leg of ad:tech asean, a prelim roadshow in Jakarta, Kuala Lumpur and Bangkok.

-@namrata_kapur

October 8, 2011

Smart Phones: Technology Replacing Contact?

So much of our life has been moved to digital devices these days. Smart phones are one of many devices that have made an impression on our lives. Smart phones these days have become a must for most, whether it is for business or personal use, almost everyone has one.

On the plus side, smart phones enable users to conduct business from just about anywhere in the world. Access to email accounts, VPNs and other tools that make business move on a daily basis have become accessible from the palm of your hand. You can even administer your web server from your smart phone with the right application setup.

You're carrying a small computer around in your pocket. It'll be interesting to see what new devices will emerge in the market in the next few years. Tablets are becoming wildly popular, and mainstream consumers are starting to keep an eye on the newest innovations, joining the "tech geeks" in the "early adopter" line.

There are several players in this market with Google, RIM and Apple leading the pack, and dedicated fans rally behind each. With smart phones becoming so increasingly common, I've started wondering if it's really for the best. Do we really need to check our e-mail every 10 minutes? If we're not on Twitter, Facebook or one of our other social networks, will they be there when we get to our computer?

Being digitally connected all the time give us a false sense of "socializing" in the old school face-to-face sense, and that pull us away from those IRL (in real life) encounters. Numerous crashes have been caused by people texting or updating their statuses while driving, and there have been cases of people walking into a busy street while being distracted by their phones.

When it comes to technology like smart phones, how do you keep those devices from becoming a dependency? How do you keep yourself from letting them take the place of direct human contact rather? It's something to think about as technology continues to evolve and permeate our lives.

-James

September 14, 2011

FaxLogic: Tech Partner Spotlight

This is a guest blog from FaxLogic CEO Eric Lenington. The unique FaxLogic service combines the best of analog fax, Internet fax, and fax servers to create a highly reliable, secure and scalable collaborative environment.

Why the (Right) Cloud is the Best Place for Your Documents

Every business produces and consumes documents — this includes both paper and digital, both those created internally and those received from customers and business partners — all needing to be sorted and organized and most needing to be safely stored and easily retrieved (and ultimately, securely disposed of when they are no longer needed). The vast majority of companies find themselves trying to do this today in highly fragmented ways and usually with radically different approaches for paper documents than with digital ones. Often different departments, or even different groups within a department, develop their own way to deal with "their" documents, a way that "works for them."

Digital documents are usually stored on in-house servers, on "shares" with folder structures that may only make sense to the person that originally built it — not to the person trying to find something in it. And few companies can say that they don't have reams of paper files stored in file rooms or in "personal" file cabinets. FaxLogic helps our customers solve this problem by seamlessly integrating their paper and digital worlds.

We do this by supporting their existing network of fax machines, scanners and multi-function printers (the "gateways" to the digital world for paper documents) and by incorporating key features of current technologies that we are all familiar with – like email and search engines – into the realm of organizing, archiving, retrieving and sharing documents. FaxLogic is a cloud-based service, running on a cloud-based infrastructure, and it uses "the cloud" to safely and securely store our customer's documents (whether paper or digital). This was no accident, and that is what I will focus on in this article, trying to "demystify" the cloud a bit, and discuss why it's the best place for your documents.

What is "the Cloud" and What Value does it Bring?
Wikipedia, one of my favorite sources for good information, defines "cloud computing" like this:

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).

As I said earlier, FaxLogic is a cloud-based service; we are the "application" (document management) that is delivered to the "client" (our customer's web browser). And we run on a cloud-based infrastructure, using providers like SoftLayer to manage the hardware layer that our application runs on and the networking layer that we use to deliver our service to our customers. Leveraging that "best of breed" infrastructure is a huge win for us, letting us focus where we add value – our application – while leaving the "plumbing" to others. Of course, a choice like that isn't made lightly.

From Wikipedia's definition, the term "shared resources" is the key. By leveraging cloud-based infrastructure and platform resources, we are able to use a small portion of a much larger and more robust environment than we could economically build ourselves. But the big kicker is that even though we are using only a small portion of that environment, we get to take advantage of the whole architecture and all its capabilities, just as if we were the only application running on it.

The "80% Rule"
An anecdotal number that's been thrown around a lot, the "80% rule" says that 80% of all businesses fail within some short time period after a major catastrophe, like a fire, flood or earthquake. But this isn't just an anecdote, numbers in the 60-90% range are real and well-documented. A study conducted by the insurance giant Chubb in 2008 put the likelihood of business failure after a fire at 70%. According to FEMA, of businesses without a disaster recovery plan already in place, 80% of those affected by hurricane Andrew in 1992 were out of business within three years. I won't bore you with a long list of depressing statistics, a quick Google search will turn up many more. The point is that data loss, whether caused by natural disaster, human error, or malicious activity, is, more often than not, very difficult to overcome.

Paper files stored in file cabinets, and even digital files stored on backed-up in-house servers, are vulnerable. Ask yourself what you would do tomorrow if even half of the documents critical to your business were destroyed tonight.

The FaxLogic Cloud Solution
Now, I don't want to suggest for one second that FaxLogic is the single solution for surviving such an event or that our platform should be thought of as a comprehensive disaster recovery solution. It is neither. But it is a critical part of the solution. When it comes to disaster recovery, Ben Franklin's "ounce of prevention" couldn't be more relevant. And as it applies to your business documents, that ounce is to get those documents out of harms way in the first place. This is where the cloud comes in.

Companies like SoftLayer provide cloud storage as a service – a highly scalable, secure environment to safely store files of virtually any kind. The architecture that such services are built on and the layers of redundancy they incorporate are beyond the reach of most small and many medium sized companies, but through the magic of cloud computing, we only need a small portion of that shared resource, while still getting to take advantage of the whole thing. The bottom line is that a well-designed cloud storage service will be hundreds or even thousands of times more reliable and durable than anything most businesses could economically build themselves, not to mention more secure.

FaxLogic takes our small portion of that shared resource, and through our application, makes it even more reliable and durable, by doing things like ensuring broad geographic distribution of multiple copies of each file, so there is no single point of failure even in the face of a major regional disaster.

Beyond the Worst Case Scenario
Secure, reliable cloud-based storage is just the basic building block that our application makes useful. Just the fact that your business documents are safer in the cloud isn't the whole story, nor is it the whole value proposition of the cloud. Beyond the worst case scenario, storing your documents in the cloud brings real and tangible benefits to your day-to-day activities. We make it easy to capture both paper and digital documents and store them in the cloud, organize and easily find your documents when you need them, collaborate and share documents while controlling who has access to confidential information, and manage everything from a simple browser-based interface.

Think about how much easier day-to-day activity would be with capabilities like being able to access a shared document library from any Internet-enabled device, instantly find a faxed copy of a purchase order from six months ago by knowing only the name of the sender, or easily pull up a client's latest work order revision without having to figure out who's desk the client's folder is on. We use the cloud to make this possible. By getting your documents out of their hiding places (stacks of paper on people's desks, file cabinets down the hall, or even "shares" on local servers) that information is more freely accessible to those who need it.

Take Action
Businesses of all sizes can and are benefiting today from a wide range of cloud-based services, most of which weren't even available five years ago. The underlying value proposition they all have in common is that they give each customer access to a small piece of a large "shared resource," one that generally wouldn't be economically feasible to build and support in-house. And each customer can take advantage of the scale and capabilities of the whole resource. When it comes to capturing, storing, organizing, retrieving and sharing documents, the cloud's value proposition offers a clear advantage over any on-site approach.

FaxLogic has built a best-in-class cloud-based application on top of best-in-class cloud-based infrastructure and platform services, giving our customers a multiple of that value proposition. By letting our customers leverage their existing equipment and without requiring radical changes to their existing business processes, we make it easy to start taking advantage of the benefits of cloud storage for all of their paper and digital documents.

-Eric Lenington, FaxLogic

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
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