Posts Tagged 'Emea'

April 26, 2016

Cloud. Ready-to-Wear.

It’s been five years since I started my journey with SoftLayer. And what a journey it has been—from being one of the first few folks in our Amsterdam office, to becoming part of the mega-family of IBMers; from one data center in Europe to six on this side of the pond and 40+ around the globe; from “Who is SoftLayer?” (or my favorite, “SoftPlayer”), to becoming a cloud environment fundamental for some of the biggest and boldest organizations worldwide.

But the most thrilling difference between 2016 and 2011 that I’ve been observing lately is a shift of the market’s perception of cloud, which matters are important to adopters, and the technology itself becoming mainstream.

Organizations of all sizes—small, medium, and large, while still raising valid questions around the level of control and security—are more often talking about challenges regarding managing the combined on-prem and shared environments, readiness of their legacy applications to migrate to cloud, and their staff competency to orchestrate the new architecture.

At Cloud Expo 2016 (the fifth one for the SoftLayer EMEA team), next to two tremendous keynotes given by Sebastian Krause, General Manager IBM Cloud Europe, and by Rashik Parmar, Lead IBM Cloud Advisor/Europe IBM Distinguished Engineer, we held a roundtable to discuss the connection between hybrid cloud and agile business. Moderated by Rashik Parmar, the discussion confirmed the market’s evolution: from recognizing cloud as technology still proving its value, to technology critical in gaining a competitive advantage in today’s dynamic economy.

Rashik’s guests had deep technology backgrounds and came from organizations of all sizes and flavors—banking, supply chain managements, ISV, publishing, manufacturing, MSP, insurance, and digital entertainment, to name a few. Most of them already have live cloud deployments, or they have one ready to go into production this year.

When it came to the core factors underlying a move into the cloud, they unanimously listed gaining business agility and faster time-to-market. For a few minutes, there was a lively conversation among the panelists about the cost and savings. They raised examples citing  poorly planned cloud implementations that were 20-30 percent more costly than keeping the legacy IT setup. Based on an example of a large Australian bank, Rashik urged companies to start the process of moving into cloud with a vigilant map of their own application’s landscape before thinking about remodeling the architecture to accommodate cloud.

The next questions the panelists tackled pertained to the drivers behind building hybrid cloud environments, which included:

  • Starting with some workloads and building a business case based on their success; from there, expanding the solution organization-wide
  • Increasing the speed of market entry for new solutions and products
  • Retiring certain legacy applications on-prem, while deploying new ones on cloud
  • Regulatory requirements that demand some workloads or data to remain on-prem.

When asked to define “hybrid cloud,” Rashik addressed the highly ambiguous term by simply stating that it refers to any combination of software-defined environment and automation with traditional IT.

The delegates discussed the types of cloud—local, dedicated, and shared—and found it difficult to define who controls hybrid cloud, and who is accountable for what component when something goes wrong. There was a general agreement that many organizations still put physical security over the digital one, which is not entirely applicable in the world of cloud.

Rashik explored, from his experience, where most cases of migrating into cloud usually originate. He referred to usage patterns and how organizations become agile with hybrid IT. The delegates agreed that gaining an option of immediate burstability and removing the headache of optimal resource management, from hardware to internal talent, are especially important.

Rashik then addressed the inhibitors of moving into cloud—and here’s the part that inspired me to write this post. While mentions of security (data security and job security) and the control over the environment arose, the focus repeatedly shifted toward the challenges of applications being incompatible with cloud architecture, complicated application landscape, and scarcity of IT professionals skilled in managing complex (hybrid) cloud environments.

This is a visible trend that demonstrates the market has left the cloud department store’s changing room, and ready not only to make the purchase, but “ready to wear” the new technology with a clear plan where, when, and with an aim to achieve specific outcomes.

The conversation ended with energizing insights about API-driven innovation that enables developers to assemble a wide spectrum of functions, as opposed to being “just a coder.” Other topics included cognitive computing that bridges digital business with digital intelligence, and platforms such as blockchain that are gaining momentum.

To think that not so long ago, I had to explain to the average Cloud Expo delegate what “IaaS” stand for. We’ve come a long way.

 

-Michalina

September 25, 2015

Under the Infrastructure: Fueled by chocolate, EMEA senior marketing manager Michalina Kiera lives on a diet of planning, monitoring, and executing regional tech strategies

Sure, we’re the cloud that’s built to perform. Yes, our network of networks is fast, resilient, and seamless around the globe. But our machines are nothing without human energy—because our teams are second to none. And you’d better believe that we’re going to brag, brag, and brag some more about the folks that comprise them in the latest edition of Under the Infrastructure.

This week, you’re meeting Michalina Kiera, another gem in our Amsterdam office. She’s been going strong with SoftLayer for over three-and-a-half years, and leads strategic marketing efforts in Europe, the Middle East, and Africa.

SoftLayer: Describe your role at SoftLayer in 140 characters or less (the length of a tweet).

Michalina Kiera: Oh gosh, that’s why I’m not on Twitter—text length limitations make me twitch. I’m going to try, let’s see. I’m a transmitter and receiver in one, with cognitive thinking being part of the process. I stay tuned to what the EMEA technology market needs today and tomorrow, match it with what SoftLayer has to offer, and translate it into a compelling story with a goal to get people to the edge of their seats if they are not using SoftLayer yet.

SL: You’re a bit over the character limit, but that’s good enough for us. Tell us about a day in the life of a senior marketing manager in the EMEA region.

Kiera: If I’m not traveling or attending or speaking at some conference, then I’m at our Amsterdam office. I start in the morning with some tea (no coffee for me, thank you; I live on chocolate instead). Then I’m reading and writing tons of emails. Participating in tons of meetings online, on the phone, and face-to-face. All those are internal and external: with my colleagues, customers, partners, contractors, etc. Once a week, I’m going through reports on campaigns we’re running in the region, the number of servers humming in our European data centers, and the customers from the region that are deploying the servers around the world.

I’m busy coming up with new ideas to deliver on strategic goals, bouncing those off the team, and planning, monitoring, readjusting, and planning. In between, I always go through my daily pill of the news from the technology and marketing world—I rely on Google Alerts and religiously check LinkedIn Pulse, as it intelligently curates content for me from many sources that I used to check individually and adds the featured articles, blogs, and channels from people and organizations I either respect or need to stay tuned to.

Lunchtime is almost always in front of my screen, typing with one hand, eating with the other. It sounds sadder than it actually is—I enjoy the pace and the busy-ness! If the system overloads, I unwind watching a TED Talk.

It usually gets even busier in the afternoon, as the U.S. team comes to the office. And then my husband calls to tell me that it’s time to close the shop and come home—which I do with pleasure, as I love my little family to the extreme.

SL: How many black SoftLayer shirts do you own?

Kiera: Fourteen. Three cardigans. One dress. And one hoodie.

SL: What’s your best Server Challenge time?

Kiera: I’m more a fan of games in 11000001000101110010. With that in mind, I’ve brought in an idea that is currently in production; it should see the daylight soon, but shhhh—for now.

SL: What did you do for fun when you were 10 years old?

Kiera: I had volleyball training five hours a day (I was on a professional team), rollerblading (usually over the weekend, after the volleyball game). I hung around with my friends from the neighborhood. I sang along with Michael Jackson holding a hairbrush for a microphone. (Don’t judge me.)

I was hooked on Nintendo—the good ol’ cartridge-fed machines—playing Super Mario Bros., Teenage Mutant Ninja Turtles, Adventure Island and Mortal Kombat. I also played PC games, from Phantasmagoria to MDK to Jack Jazz Rabbit—although I think when I was 10, it was the era of DOOM and Duke Nukem. My nerd-self expressed itself by going through math riddles for fun.

I have no idea how I found the time to do all of that. I prefer to think the days were simply longer.

Yes, all of our employees are just as ambitious and multitalented as Michalina. You’ll just have to stay tuned to the Under the Infrastructure series to keep up with them.

-Fayza

September 18, 2015

Under the Infrastructure: EMEA regional sales director Jonathan Wisler champions putting the customer first and the return of Disco Fridays

It’s time for the latest and greatest Under the Infrastructure! We’ll be honest: introducing you to our crew always gets us exclamation-point excited. (Sorry we’re not sorry.)

Up next is a chat with Jonathan Wisler, EMEA regional sales director in our (bursting at the seams) Amsterdam office. He’s originally from California, but he’s been in the Netherlands for about 10 years—and with SoftLayer for about four of those. He’s grown our Amsterdam location from an empty space to a bustling place.

But we’ll let him tell you the story himself.

SoftLayer: What was it like being SoftLayer’s first European employee?

Jonathan Wisler: After I interviewed, I went to Dallas for training, and it was all very exciting. I found out this was a great group of people doing fantastic things. Then I got back to Amsterdam and sat down in an empty office with an empty data center. I had mixed feelings: part of me was super excited—“OK, we’re part of a movement; I can get started!”—and the other part of me said, “What did I sign up for?” So it was both exciting and intimidating at the same time.

And now, the first [Amsterdam] data center is nearly full and we have a total of six data centers in Europe. The office is overflowing, so we’re expanding into the IBM offices, and we’re opening up some space in the coming days. It was a very exciting journey and it’s also very exciting to see the growth.

I have to admit: the first day I got back from Dallas and sat down in Amsterdam in an empty office, with an empty data center—it was a bit intimidating [laughs].

SL: How has SoftLayer changed or stayed the same since you started with the company?

Wisler: It’s certainly been an evolution. It’s evolved significantly, and you see the scaling in action. When I first started, we were the second international launch, only one month behind Singapore—so it went from a U.S.-based company to an international company virtually overnight.

Now, in Europe alone, we have five different locations, global teams, and we’ve integrated into IBM. The SoftLayer kernel is now scaling exponentially—not only inside SoftLayer as an organization, but we’re building and scaling inside IBM as well. It’s fantastic to see that it’s mushroomed and virtually exploded in terms of growth.

So naturally, what comes with that is that you see all different types of personalities and different types of cultures, all working together and getting the SoftLayer buzz, so to speak. They’re feeling the growth and developing the cloud movement.

SL: We’ve had monumental, volcanic change. Has anything stayed the same?

Wisler: The core definitely has. We were on a call last night to resolve some customer issues. We’re working across time zones, we’re working across regions, and we’re working across IBM and SoftLayer. But the fantastic thing is the glue that is our customer-first attitude. The first thing we said was, “OK, we need to solve the problem for the customer, we need to do it within hours, not days, and we’ll work out the internal things later.” That kind of core value has not changed, and I think that’s the key to our success. It’s awesome and it’s refreshing.

SL: What’s the best thing that you’ve learned over the course of your time at SoftLayer?

Wisler: Be flexible. If you look at where I started with Softlayer about four years ago—myself and an empty data center—at that time, we weren’t yet a part of IBM, one of the largest technology companies in the world. With where we were then and where we are today in terms of scale, focus, and what we need to do to close deals and fill up data centers, I’ve had to be flexible. Stay flexible, stay fast. And be adaptable, because you have different customer cultures and different internal cultures. SoftLayer has a very strong culture. So you need to be able to work across those.

SL: What’s the best prank you’ve ever pulled on a fellow SLayer?

Wisler: We started small and scaled fast, so pranks were luxurious. We’ve played some jokes on each other and we’ve had a lot of fun, but I don’t know if they’re pranks that would go in a blog [laughs].

SL: You don’t want your coworkers to anticipate your next move. We get that.

Wisler: Exactly. But it’s actually a good idea. When we first started in the SoftLayer office, we had Disco Fridays, which were always quite good. We’d have a sound system there, and the music would go on. As we got more crowded, that was harder to do. But we’re setting up some new office space in the IBM office, so I’m going to invest in a bigger sound system. And lights. Disco Fridays are back on again.

But now you’ve got me thinking about what kind of prank to pull.

SL: Why do tennis balls have fuzz?

Wisler: So when you smack them, they make a funny sound; that “oomph” sound. I don’t know. Is this a prank I should be expecting?

SL: [Laughing] It would be a little difficult to organize an international prank of…tennis balls.

Wisler: If I get a package in the post from you, I’m going to be a little leery.

SL: You should be.

If you’ll excuse me, I’ve got to make a quick trip to Academy for, uh, not tennis balls. Definitely not tennis balls.

-Fayza

June 19, 2015

Big Data Academy Rewind: Gaming and Mobile App Development Webinar

If you’ve been following along at home (and we hope you have been), you’re probably well-versed in SoftLayer and Cloudant’s free Big Data Academy, the (free) webinar and workshop series designed to teach you all about deploying big data workloads in the cloud, optimizing your infrastructure environment, and capitalizing on the value of your data. (Did we mention it’s free?)

And over the past two weeks, we’ve been recapping and rewinding our Big Data Academy webinar series right here on the blog. You’ve learned how to make the cloud work for those big data applications in the land of e-commerce in “Always Be Open for Business with Cloud Solutions for E-commerce.” Then you delved into the hybrid cloud with “Trusted Computing in a Hybrid Cloud Environment.”

In this, our final week of the Big Data Academy rewind, we’ll explore everyone’s favorite big data beast: gaming and mobile app development. Challenges and solutions? We’ve got them.

Watch the webinar below:

Did you enjoy these Big Data Academy webinars? Well, get offline and follow them to Europe! The Big Data Academy is trekking across the continent this summer, with free in-person workshops in Amsterdam, Berlin, London, Paris, and Helsinki throughout June and July. Register now and max out that summer vacation with a European workshop. (Bonus: All workshop participants will receive a special offer up to $1,250 per month for six months on SoftLayer.)

TOPICS INCLUDE:

  • [00:00:33.00]   Introduction of Howard Smith, SoftLayer Director of Sales Engineering
  • [00:01:02.00]   Overview of SoftLayer
  • [00:09:44.00]   Why SoftLayer?
  • [00:11:53.00]    Big Data (NOSQL) Challenges & SoftLayer Cloud Advantages
  • [00:14:55.00]   SoftLayer Cloud Advantages for Game Development
  • [00:16:36.00]   Big Data Solutions Optimized on SoftLayer
  • [00:18:08.00]   SoftLayer Customer Success Stories
  • [00:22:52.00]   Why Choose Cloudant on SoftLayer?
  • [00:26:25.00]   Introduction of Glynn Bird, IBM Cloudant Developer Advocate
  • [00:27:11.00]    The State of the Digital World, Data Delivery & Choosing a Database
  • [00:32:33.00]   Introduction to IBM Cloudant
  • [00:36:40.00]   Why Gaming and Mobile App Devs Use Cloudant
  • [00:43:14.00]    Cloudant is for Gaming
  • [00:46:36.00]   Cloudant & Mobile App Development
  • [00:49:08.00]   Questions & Conclusion

-Fayza

June 12, 2015

Big Data Academy Rewind: Trusted Computing in a Hybrid Cloud Environment

Through the ongoing (and free!) Big Data Academy, SoftLayer and Cloudant have teamed up to help you learn more about deploying big data workloads in the cloud, optimizing your infrastructure environment, and capitalizing on the value of your data via a series of free webinars and workshops.

But we know some of you prefer learning at your leisure, so we’re recapping our Big Data Academy webinars just for you. Last week, we brought you the first of our Big Data Academy webinar rewind series, “Always Be Open for Business with Cloud Solutions for E-commerce.” This week, we’ll be talking hybrid cloud: security, building and establishing trust and compliance, and enabling a hybrid computing environment.

Watch the webinar below:

Stay tuned for the next Big Data Academy webinar rewind, where we'll tackle the challenges and present the solutions to gaming and mobile app development.

By the way, are you in Europe this summer? The Big Data Academy is backpacking across the continent, with free in-person workshops in Amsterdam, Berlin, London, Paris, and Helsinki throughout June and July. Register now and top off your summer vacation with a free European workshop. (Bonus: All workshop participants will receive a special offer up to $1,250 per month for six months on SoftLayer.)

TOPICS INCLUDE:

  • [00:00:04.00]   Introduction of Karunakar Bojjireddy, SoftLayer Security Product Manager
  • [00:00:45.00]   Overview of SoftLayer
  • [00:02:55.00]   The SoftLayer definition of "cloud"
  • [00:05:52.00]   The SoftLayer difference
  • [00:06:58.00]   Hybrid cloud and security
  • [00:10:32.00]    Building trust and compliance in the cloud
  • [00:11:51.00]     Intel TXT technology on SoftLayer
  • [00:13:27.00]    Establishing trust using Intel TXT/TPM
  • [00:17:55.00]    Platforms using TXT/TPM and enabling the hybrid environment
  • [00:22:33.00]   How trusted computing pools work in an OpenStack environment
  • [00:25:39.00]   Example: the United States government
  • [00:28:35.00]   Questions and conclusion

-Fayza

January 15, 2013

Startup Series: Moqups

Every member on the Catalyst team is given one simple goal: Find the most innovative and creative startups on the planet and get them on the SoftLayer network. We meet entrepreneurs at conferences and events around the world, we team up with the most influential startup accelerators and incubators, and we hunt for businesses who are making waves online. With the momentum Catalyst built in 2012, our message has started spreading exponentially faster than what the community development team could be doing on our own, and now it seems like we've earned a few evangelists in the startup community. We have those evangelists to thank for bringing Moqups to our door.

In a Hacker News thread, a user posted about needing hosting for a server/startup, and a recommendation for the Catalyst program was one of the top-rated results. The founders of Moqups saw that recommendation, researched SoftLayer's hosting platform and submitted an application to become a Catalyst partner. As soon as we saw the unbelievable HTML5 app the Moqups team created to streamline and simplify the process of creating wireframes and mockups for website and application design, we knew they were a perfect fit to join the program.

If you've ever had to create a site prototype or UI mockup, you know how unwieldy the process can be. You want to sketch a layout and present it clearly and cleanly, but there aren't many viable resources between "marker on a whiteboard" and "rendering in Photoshop" to accomplish that goal. That's the problem the Moqups team set out to solve ... Can a web app provide the functionality and flexibility you'd need to fill that gap?

We put their answer to that question to the test. I told Kevin about Moqups and asked him to spend a few minutes wireframing the SoftLayer Blog ... About ten minutes later, he sent me this (Click for the full Moqups version):

SoftLayer Blog Moqup

Obviously, wireframing an existing design is easier than creating a new design from scratch, but Kevin said he was floored by how intuitive the Moqups platform made the process. In fact, the "instructions" for how to use Moqups are actually provided in an example "Quick Introduction to Moqups" project on the home page. That example project allows you to tweak, add and adjust content to understand how the platform works, and because it's all done in HTML5, the user experience is seamless.

Moqups

Put it to the test for yourself: How long will it take you to create a wireframe of your existing website (similar to what Kevin did with the SoftLayer Blog)? You have down-to-the-pixel precision, you can group objects together, Moqups helps you line up or center all of the different pieces of your site. Their extensive library of stencils supplements any custom images you upload, so you can go through the whole process of creating a site mockup without "drawing" anything by hand!

I'm actually surprised that the Moqups team heard about SoftLayer before our community development team heard about them ... In November, I was in Bucharest, Romania, for HowtoWeb, so I was right in their back yard! Central and Eastern European startups are blowing up right now, and Moqups is a perfect example of what we're seeing from that region in EMEA.

Oh, and if you know of a crazy cool startup like Moqups that could use a little hosting help from SoftLayer, tell them about Catalyst!

-@EmilyBlitz

October 31, 2011

3 Bars | 3 Questions: Amsterdam

Within days of signing on to join the SoftLayer team in Amsterdam, I was on a plane to Dallas. With our facility coming online November 7, the onboarding process had to be accelerated, and the trip to our global headquarters provided an excellent crash course in SoftLayer's strategy and vision for the future. The trip also provided Kevin an opportunity to record a "3 Bars 3 Questions" interview with me after he talked to Michael Ong, the SoftLayer's APAC general manager.

Because I hadn't been a SLayer for too long, he took it easy on me, and we had a great discussion about SoftLayer's strategy in Europe and what customers can expect from our continued global expansion:

In the next week, you'll get a few behind-the-scenes glimpses of our final Amsterdam data center preparations leading up to our November 7 "Go Live" date. If you haven't already seen the "Amsterdam Ready to Launch" blog or the instant-classic "SoftLayer is Coming to Town" video about our international expansion, take a few minutes to check those out.

If you're based in Europe, have a significant customer base in Europe or you've just always wanted a server in Amsterdam, you can pre-order your first AMS01 dedicated server or cloud server right now, and you'll be one of the first in your neighborhood to enjoy our newest facility!

-@jpwisler

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