Posts Tagged 'Events'

November 20, 2014

Beijing Readies for SoftLayer Events

To get in touch with our customers in China, we have planned a series of activities in Beijing. From hands-on workshops to large conferences, we have something for everyone.

Technical Workshop

Riding on the success of our SoftLayer Asia Roadshow in October, we are excited to announce that we are extending the workshop to China. Partnering with e27 and TechNode, we hope to continue helping developers understand the benefits of the cloud and teaching how to make businesses scalable with the SoftLayer environment.

Designed as a half-day workshop with SoftLayer product and technical mentors, attendees will interact with instructors learning how SoftLayer solutions scale and perform the way they do. The greater China roadshow will stop in three cities:

  • Beijing — November 25, 2014
  • Shenzhen — December 11, 2014
  • Taipei — December 18, 2014

Customer Meetups

To wrap up each technical workshops, we invite current SoftLayer customers and business partners to a relaxing evening of cocktails, dinner, music, and socializing. We’ll be sharing exciting news about our upcoming data centers in Asia—you won’t want to miss it!

Dinner is on us, so let us know if you can make it.

Conference Sponsorship

SoftLayer is excited to sponsor two main conferences in Beijing this November. They are:

WHD.Asia 2014
  • The world’s largest series of events for the hosting and cloud service market.
  • November 21, 2014
  • China World Summit Wing Hotel
  • For free registration, use the promo code GCH8BERA.
Big Data & Innovation Analytics Summit
  • Hear innovations from the Asia Pacific's largest gathering of Big Data industry leaders in a fast-growing community.
  • November 27-28
  • Regent Beijing
  • Purchase your pass online here. Use the promo code softlayer20 for a 20% discount.

Drop us a note at marketingAP@softlayer.com if you’re interested in meeting us at any of the above events, and we will provide you more information!

We look forward to welcoming you soon to a great event in Beijing, China.

For all our readers in Asia below you will find the blog in its Chinese translation!

北京一切准备就绪 - 与SoftLayer一起探索!

SoftLayer11月计划在北京将举行一系列市场活动 – 从由浅入深的技术研讨会到大型全球云的会议, 我们都希望有一个活动能适合您!

SoftLayer 亚洲巡演
SoftLayer 亚洲巡演于今年 10 月 1 日在亚洲展开, 很荣幸能与开发者,创业认识一起探索云计算的力量。这次巡演目的是让技术开发人员和小企业理解SoftLayer云架构和好处,以及让了解云能如何使他们的业务迅速发展。我们很高兴宣布这次和e27 以及TechNode,合作, 一起合办大中华地区巡演。

SoftLayer巡演是一个半天的活动,与会者将与导师互动,了解SoftLayer的解决方案, 如何以个人的方式扩展业务及在云上执行其功能。SoftLayer也会分享一些不同行业的成功案例, 如电子商务,社交媒体和移动游戏等等, 将让您了解不同行业以云创业的过程。以下是巡讲城市/日期:

  • 北京站 - 2014年11月25日
  • 深圳站 - 2014年12月11日
  • 台北站 - 2014年12月18日

客户聚餐
为了更深入了解客户的需求,SoftLayer在以上城市也邀请SoftLayer客户和业务伙伴一齐聚餐。 与SoftLayer亚太区域主管,以及经验丰富的解决方案专家和客户经理一起轻松共享音乐,聚 餐, 联系不同行业专家!同时, 我们也分享亚洲即将到来的数据中心等令人振奋的消息!请点此了解详情。

行业峰会赞助
与此同时,SoftLayer本月在北京也赞助以下两个会议, 希望届时也能在以下活动与您见面:

  • WHD.china世界主机大会中国站将于11月21日在北京中国国贸大酒店举行 - 您可到官方网站注册时输入该优惠码GCH8BERA便能免费参与本次会议的机会;
  • 大数据和分析创新峰会将于11月27,28日在北京?晶酒店举行 - SoftLayer 客户在网上购票可享有8折优惠,请到官方网站注册输入代码softlayer20。

如有任何疑问,欢迎您电邮到我们的邮箱marketingAP@Softlayer.com 查询。

此致,

- Winifred Wong (王秋坪)

Categories: 
November 4, 2014

Cloud Conversations Ruled at the SoftLayer Asia Roadshow

Kuala Lumpur, Jakarta, Bangkok, Singapore, & Hong Kong

For those who couldn’t make it to one of the sessions, here are some of the highlights from our Kick aaS five-city SoftLayer whirlwind tour. For the scoop on the entire event, check out the first Asia Roadshow blog.

We met with amazing startups, developers, and entrepreneurs during our technical workshops who were all eager to explore, grow, and exploit cloud computing to its full capacity. We talked about industry best practices and global trending use cases.

It’s so exciting to see the tech community interested in the cloud adoption in Asia and where and how it’s taking today’s businesses!

Tales From #SLAsiaRoadshow

Harold Smith, director of sales engineering at SoftLayer (@Hslmith), kick started the workshops with an introduction to SoftLayer’s cloud infrastructure and business model. He discussed: the security of private clouds, the applicability of auto-scaling, tagging virtual servers, assigning static IPs, moving workloads between onsite servers and SoftLayer environment, and so much more.

Kevin Tan (@s1lve3rd3m0n), CEO, Double Edge Software and Iskandar Reza (@iskandarreza), Cirrus Byte commented that the introduction to the company was an eye opener, and they were glad to get the technical overview of the services, control portal and flexibility offered by SoftLayer cloud.

A chunk of the workshop focused on technical hands-on-training. Phil Jackson, lead developer advocate (@underscorephil), and Chris Gallo, developer community advocate (@allmightspiff), set up attendees with demo accounts to run test scenarios and taught folks how to automate a blog on the cloud.

Casey Lau, Catalyst lead (@casey_lau) and Mic Kwok, sales engineer, also joined us in Hong Kong to discuss how other startups leverage the cloud.

"I am not really a techie, but the presentation, set up of the servers, and login was so nice and easy. I would definitely recommend this workshop and SoftLayer to my startup friends in KL [Kuala Lumpur] and PJ[(Petaling Jaya]."
- @hazimsufyan, a student of IT and business technology

Reaching Out to the Asian Community

One the reasons we planned this workshop series was to help inform the startup and developer communities in Asia about the various cloud models available to deploy their innovative ideas and applications.

"The monthly and hourly packages offered without contracts are amazing as most of us would not want to be tied in long-term contracts."
-@jemhor, a consultant in mobile applications and technology space

"Definitely a good start for those who want to know more about cloud. After these sessions, we can definitely play around, compare various services, and go about building our own cloud."
- Steason Tee, Founder of Freak Lab

Thank You

A big shout out to all who attended #SLAsiaRoadshow and for the interesting discussions had. If you're looking for more dirt on SoftLayer at the Asia Roadshow, take a peek at e27's blog.

Also, thanks for the suggestions on what you would like to see in the next workshop, ideas on what startups would like to see from the cloud industry, and on how SoftLayer can continue building and improving itself. Keep them coming!

For more information on the workshops or to register for upcoming cities, drop us a note at marketingAP@softlayer.com.

Cheers
-Namrata
(Connect with me on LinkedIn or, Twitter)

September 17, 2014

SoftLayer Asia Roadshow Kick-starts its 5 City Tour

To help developers understand the benefits of the cloud and how to make their business scalable with the Softlayer environment, SoftLayer, in partnership with e27, is excited to announce the SoftLayer Asia Roadshow. The roadshow will stop in five cities:

  • Kuala Lumpur, Malaysia — October 1, 2014
  • Jakarta, Indonesia — October 3, 2014
  • Hong Kong — October 8, 2014
  • Bangkok, Thailand — October 10, 2014
  • Singapore — October 15, 2014

Designed as a half-day workshop with SoftLayer product and technical mentors, attendees will interact with instructors on how SoftLayer solutions scale and perform the way they do. The team will also take you through real business cases of how technical teams improved their performances in industries such as e-commerce, social media, and mobile gaming.

What you can expect at the workshop:

  • Practical and technical advice that you can apply immediately to help resolve trouble spots and improve performance in your organization’s IT environment
  • Learn how SoftLayer servers are provisioned so that you can build your own public and private node virtual servers
  • Learn and leverage SoftLayer Application Programming Interface (API) to interact with your account, products, and services

Who you will meet:

SoftLayer Road Show

Interested?

If you are a startup, developer, or an entrepreneur looking to hone your cloud skills then this workshop is for you. Since there are limited seats in each location, visit www.e27.co/softlayer to register, and the team will get back to you.

-Namrata

May 14, 2013

Interop 2013 - SoftLayer + Supermicro Server Challenge II

The SoftLayer team visited Las Vegas for Interop 2013, and attendees from around the world stopped by our booth to take on the infamous Server Challenge II. The challenge was completed more than two hundred and fifty times with an average time of 1:31.34.

The Server Challenge II "Hall of Fame" was particularly competitive at Interop 2013. Only 8 seconds separated our first place finisher from tenth place:

Interop Server Challenge

Jim Chrapowicz recorded the competition-winning time of 58.40 seconds (after a 5-second penalty for not closing one of the latches), edging out the second place time by a razor-thin margin of less than two tenths of a second. For his Server Challenge II heroics, Jim is being rewarded with the MacBook Air grand prize, and everyone who made the top ten list will be receiving $25 iTunes gift cards. Here's video of the winning completion:

Take a look at some of the other action from the show floor:

Interop Server Challenge

Interop Server Challenge

Interop Server Challenge

Interop Server Challenge

About the Server Challenge II

The Server Challenge II is a race to reassemble a scaled-down version of a SoftLayer server rack. Participants are tasked with repopulating the drive bays of two 2U Supermicro servers and plugging 18 network cables into network switches. The competition provides conference attendees with a fun opportunity to get hands-on with the servers and network gear that fuel SoftLayer's global cloud infrastructure platform. For more information about the Server Challenge II, check out "Server Challenge II: How SoftLayer Saves the World."

About SoftLayer

SoftLayer operates a global cloud infrastructure platform built for Internet scale. Spanning 13 data centers in the United States, Asia and Europe and a global footprint of network points of presence, SoftLayer's modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a global network for secure, low-latency communications. With 100,000 devices under management, SoftLayer is the largest privately held Infrastructure-as-a-Service (IaaS) provider in the world with a portfolio of leading-edge customers from Web startups to global enterprises. For more information, visit softlayer.com.

About Supermicro

Supermicro, the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its "We Keep IT Green" initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market. For more information, visit supermicro.com.

August 31, 2012

The Dragon SLayers

It's been a couple weeks since we last posted blog post featuring what SLayers are doing outside the office, so I thought I'd share my experience from a couple months ago when SoftLayer competed in the 2012 Annual DFW Dragon Boat Festival. As you may remember, Cassandra posted about SoftLayer's participation in the Houston-area Dragon Boat Festival, so I'm taking it upon myself to share the Dallas experience.

Let me start off by admitting to you that I'm no expert when it comes to dragon boat racing. In fact, when I was asked to join the team, I was reluctant ... I'd never done anything like a dragon boat competition before, and I didn't want to make a fool of myself. It took a bit of convincing from my coworkers, but I ended up signing on to represent SoftLayer as one of the twenty people in our boat.

As it turns out, I wasn't the only rookie. In fact, this was the first year we've had a boat full of newbies, so we all learned the ropes (or oars) of dragon boat racing together. We had practice on Home Depot buckets in the hallway for about two weeks before we actually hit the water, and by the time our on-the-water practice came, we already had a good feel for the basics of the race. Until then, I had no idea how small the boat was and how soaked we'd get while we were paddling. What had I gotten myself into?

My son was home from college over the race weekend, so I managed to get him signed him up as a backup rower. When we got to the lake, the SLayers were all very noticeable ... Our team was sporting the "Dragon SLayer" shirts, and the SoftLayer tent was abuzz with activity. There were other big companies there like AT&T, Sprint, the Dallas SWAT team, Penny's and Samsung, but we weren't intimidated — even when the other teams started talking smack when we broke out our Home Depot buckets to get some last-minute practice.

When we set sail — er... paddle — we were nervous. The gun sounded, and in a flurry of synchronized rowing, we found ourselves at the finish before everyone else in our heat. First race, first place. Obviously, we were excited by that outcome, so we were probably even more antsy when it came time to run the second race. We piled into the boat, made our way to the starting line, and after another flurry of activity, we won the second race! We were in the finals.

You can probably guess what happened next:

We won it all!

In the video, you can see that we started out slow but came from behind to take the victory (The video gets better at the end of the race). The eagle eyes in the audience will probably also notice that we rowed so hard that the dragon head came off of the boat.

Our practice on the Home Depot cans turned out to be pretty effective. My son Jeremy wound up playing a key role on the boat — the drummer — and he headed back to college with quite a story to tell his friends. All of the SLayers stuck around to accept our trophy, and we made sure to snap a few pictures:

I am proud to call myself a SLayer (and a Dragon SLayer)!

-Fabrienne

Categories: 
June 29, 2012

We're Shipping Up to Boston - HostingCon 2012

It's that time of year again ... HostingCon is upon us, and we're faced with an interesting challenge: Go even bigger and badder in Boston than we did at HostingCon 2011 in San Diego. And that's a tall order.

Given the fact that we've already sponsored and participated in dozens of conferences around the world this year, you might be surprised to learn that we've still got a surprises in our bag of tricks. Without giving too much away, I thought I'd share a few of the SoftLayer-specific highlights you make note of if you're planning your HostingCon itinerary.

Conference Sessions

Want some hosting insight from the executive management team of one of the largest privately held hosting providers in the world? You might want to add these sessions to your calendar:

Partnerships Done Right
Lance Crosby, CEO
9:00am – Monday, July 16
Management Track

As more "non-traditional" hosters (telcos, cable companies & VARs) enter the cloud services market finding the right partner is a must. The opportunity is huge but this isn’t a situation where a rising tide will float all boats. Lance Crosby, CEO of SoftLayer will explain how, in order to be successful, you’ll need to understand the following: 1) Building for Internet Scale, 2) Think platform first, and 3) How to automate. The session will include discussion of how SoftLayer leverages partners to drive business growth.

Build vs Buy: Operations & Billing Automation
Nathan Day, Chief Scientist (+ Panel)
9:00am – Tuesday, July 17
Technology Track

The finance, operations and administrative back office of a hosting company can be a complex animal. Some hosts have dedicated software development teams to build in-house solutions, others opt to buy as much as they can from 3rd party vendors. Hear three different approaches to tackling the problem, and learn how your product line can determine the optimal mix of open source, home grown and off-the-shelf solutions.

Finding Your Story: Branding and Positioning in the Hosting Industry
Simon West, CMO
2:00pm – Tuesday, July 17
Sales & Marketing Track

In a crowded marketplace it's critical to establish a clear position and identity in the minds of your customers and prospects. SoftLayer CMO Simon West will discuss best practices for defining and articulating your brand position, illustrating with specific examples drawn from his experience in building some of the industry's most notable brands.

Build, Launch, Sell: Strategies for Launching a Product in the Hosting Business
George Karidis, CSO (+ Panel)
3:00pm – Tuesday, July 17
Management Track

Introducing value-added services around basic hosting can be the strategy that turns a hosting business into a winning venture for the host, and a truly valuable service for the customer. In this interactive session, a panel of product management experts from the hosting business will cover best practices for building (or integrating), launching and selling a new product to your customers, helping you to develop processes, procedures and strategies for seeing a new product launch through from start to finish.

The SoftLayer Booth: #413

When you step into the expo hall at the John B. Hynes Convention Center, you're going to see SoftLayer. In our 20' x 30' space at booth 413, we'll have a few of your favorite SLayers available to answer any and all of your questions about what's new and what's next for SoftLayer ... And to pass out some always-popular SoftLayer swag.

SoftLayer Booth

By popular demand, the Server Challenge will be making its return to HostingCon, and if last year is any indication, the competition will be fierce. The pride of besting all HostingCon attendees in reassembling a server rack is arguably as valuable as the New iPad the winner receives. Though your pride doesn't have a Retina Display.

Host Me All Night Long

Following the phenomenal success of "Geeks Gone Wild" last year (headlined by The Dan Band), we knew we had our work cut out for us when it came to planning a party for HostingCon in Boston. We've teamed up with cPanel and comcure to put together "Host Me All Night Long" at Royale Boston on Monday, July 16.

Host Me All Night Long

One of my favorite comedians, Ralphie May, is going hit the stage at 8pm, and you won't want to miss a second of his set. Following Ralphie, Yellow Brick Road is bringing their award-winning Classic Rock tribute skills from Las Vegas to keep the night going. Given the name of the party, you shouldn't be surprised when a little AC/DC "You Shook Me All Night Long" is played.

Like last year, the attendance is strictly limited, and when the number of tickets available at http://hostingconparty.com/ reaches zero, you're out of luck. Even if you're our best customer ever, you need a ticket to get in the door, so register while you can! If you show a little extra SoftLayer love on Twitter or Facebook, send me a link to it (khazard@softlayer.com), and I might be able to hook you up with a VIP code to get you priority access and into the VIP section at the venue.

Like the Dropkick Murphys, we're "shipping up to Boston," and we hope to see you there!

-@khazard

June 22, 2012

Building the SoftLayer Team - Inside and Outside the Office

Almost a year ago, I walked into SoftLayer for the first time as an employee, but it wasn't my first encounter with the business. I knew quite a bit about SoftLayer (and what it would be like to work for SoftLayer) because a family member and more than a handful of friends were already SLayers. By the time applied to join the company as an "API Evangelist," I had high expectations ... Or so I thought. As it turns out, I had no idea how outstanding working for SoftLayer would be.

When people talk about company culture, you usually hear buzzwords like "collaborative environment," "team-oriented," "transparency" and "progressive thinking." To a certain extent, they all sound a little forced and cliche, and it almost kills me that they're exactly the words I'd use to honestly describe my SoftLayer experience. Why? Because every day, I see people collaborating on news ways to innovate, execute code more efficiently and improve our systems ... And not only do I see that happening, I feel involved in those conversations as well.

In a day and age where it seems most companies do business like they are herding sheep, it's pretty phenomenal to work in an environment where employees are encouraged to speak, and when they speak, they are heard.

A surprisingly large part of SoftLayer's company culture involves getting employees out of the office. Yes ... I said out of the office! From baseball games to barbeque contests to dragon boat races, the SoftLayer team actually becomes more of a "team" when we leave the office. In my previous jobs, the last thing I'd want to do at 5:00pm on a Friday would be to spend a couple more hours with my work desk's neighbor. These days, I look forward to the chances to hang out with my coworkers outside the office. I know it sounds cheesy, but it's the truth.

Just look at the Pink Soles in Motion fundraiser to raise money and support the Susan G. Komen for the Cure. Did it make a difference that the event was on a Saturday? Absolutely not. You could see SLayers in their SoftLayer gear everywhere you looked.

I am always impressed by the sheer number of people who love what they do and love being a part of SoftLayer. If you subscribe to the "SoftLayer Culture" RSS feed, you'll see exactly what I'm talking about ... That category is filled with posts from employees who can't help but share their love for SoftLayer with the world. When you get so many passionate and enthusiastic people under one roof, you get a with contagious excitement and the shared purpose of providing the best possible products and services to our customers.

When I walk through the office and see happy people talking about their work, I know I'm in the right place.

Thanks for the one-year anniversary, SoftLayer! It's been a great year.

If you want to put the SoftLayer culture to the test, check out the available Careers at SoftLayer to find an opportunity that can bring you onto the team. You won't be disappointed.

-Sarah

Categories: 
June 21, 2012

New Swag, New Booth, New Product Announcement: SoftLayer at Cloud Expo East 2012

When a SLayers pack their bags and heads to the 'Big Apple,' we go BIG. Our most recent trip to NYC for Cloud Expo East proved that statement over and over again. When I heard I'd be one of the employees representing SoftLayer at the Javits Convention Center, I did a little dance ... Cloud Expo is one of my favorite conferences, and New York City is one of my favorite cities, so I had a lot to be excited about.

Cloud Expo East and Cloud Expo West are two of the biggest shows SoftLayer sponsors every year. Attendees come from various industries — from digital marketing agencies to software as a service providers to hosting resellers — with their own needs and questions about what's happening "in the cloud." Because our Cloud Expo presences usually get a ton of traffic, we decided to unveil our brand new 20' by 20' booth in New York:

SoftLayer at Cloud Expo East

For the last few months, we've been sketching, editing and tweaking our vision of the booth. Naturally, our new "Build the Future" branding was present, and you could see the simple "Our Platform. Your Vision." statement from wherever you were. By the time the design was finalized, we were on pins and needles in anticipation, waiting for the booth leap off the paper. We weren't disappointed, and conference attendees weren't either.

In addition to the hundreds of conversations we had with attendees about SoftLayer's cloud computing capabilities, it was pretty amazing to me that so many people commented on our booth design. Many attendees noticed that our booth gets bigger and bigger every year, and the fact that our booth towered over most of the other booths in the area made that a pretty easy observation. As attendees were moving down the escalators into the exhibition hall, they were greeted by the SoftLayer. Because the booth was designed with an open-concept in mind, we never felt too claustrophobic ... Even when a flood of people would come hunting for the new SoftLayer flexi-frisbees we were giving out after they heard Duke or Marc present.

SoftLayer at Cloud Expo East

Despite the "openness" of the booth design, many attendees were able to gather what SoftLayer is all about from the graphic side panels ... and the Server Challenge:

SoftLayer at Cloud Expo East

That's right. The infamous Server Challenge continued to draw crowds and spark conversations in the new booth. And it was the perfect "finishing touch" to put the new conference presence over the top. While some attendees were hesitant to step up to try their hands at the competition, others were eager to accept the challenge. And as usual, the leader board was impossibly close:

  1. Dejian Fang - 0:59.08
  2. Corjan Bast - 0:59.59
  3. Logan Best - 1:00.49
  4. Jeffrey Abatayo - 1:01.00
  5. Bryan Wong - 1:01.84

The top time of 59.08 seconds was a mere 2.76 seconds faster than the fifth place time!

When conference attendees weren't watching the Server Challenge craziness or ducking to avoid an errant SoftLayer frisbee, we had a few more "oohs" and "ahhs" to share. In the new booth design, we incorporated four iMacs, one in each corner. If an attendee had a question about our portal, our pricing or our API, we could fire up a browser and use the SoftLayer-sponsored conference wifi to take them where they needed to go. If no one was using the computers, the screens would show a flashy video that included some interesting SoftLayer facts and a look at a SoftLayer Truck Day.

SoftLayer at Cloud Expo East

Off the expo floor, SoftLayer CTO Duke Skarda and Vice President of Product Innovation Marc Jones announced our new product, Private Clouds. No big deal. If you didn't see that announcement or you want to learn more, Nathan Day (SoftLayer's Chief Scientist) posted a fantastic blog coinciding with SoftLayer's private clouds release, and Duke followed up with an in depth look at how and why we chose to build private clouds the way we did.

Sad that you missed your chance to see the new 20' x 20' booth in person? Don't cry... If you're in the Silicon Valley for Cloud Expo West (November 5-8), we won't be hard to spot.

-Natalie

Categories: 
May 2, 2012

Social Media and the SoftLayer Server Challenge

I've been working at SoftLayer for almost ten months now, in my relatively short tenure, I've written hundreds (if not thousands) of tweets covering a broad range of topics and events ... As a Social Media Coordinator, it's an integral part of my job. Given what I've learned about hosting in the past year, I'm constantly surprised by how second-nature this intimidatingly technical industry has become. I guess that's what happens when you're immersed in a technology-focused company like SoftLayer.

Beyond sharing technical news and content about what's happening in the world of cloud computing, I'm also responsible for keeping our customers in the loop about all of our trade shows, conferences and events. If you've been to a technology trade show in the past year, you probably saw SoftLayer. We sponsor, attend or exhibit at more than sixty events every year, and it feels like I have been to them all. I know the ins and outs of every event on our schedule well before it begins, regardless of whether that event's down the street or in an exotic location like Hong Kong, Tokyo, Singapore, Amsterdam or London (Interesting fact: In the past week, we had events in all of those locations).

Social media is one of the ways our customers and followers can keep a pulse on SoftLayer's activity and growth. We travel the world to share how we help customers Build the Future, and as a part of the social media team, I get to help introduce that conversation. Let's use Internet World as an example.

Last week, a group of SLayers traveled to London to attend Internet World. To prepare for Internet World, I tried to schedule and share as much relevant content about SoftLayer with the #iwexpo audience to generate awareness and drive traffic to our booth. At larger shows like Internet World, we typically have a conference session or speaking engagement, and on the expo hall floor, you'll usually see a crowd like this one milling around our booth:

Internet World 2012

The Server Challenge generates its own social media — from word-of-mouth "you've gotta try this" conversations at the show to the typical "social media" channels like Twitter and Facebook. The gamifiction of rebuilding a miniature SoftLayer server rack is one of those interesting, entertaining and innovative ideas that seems to be unique to the mad scientists at SoftLayer. Invariably, the competition "ain't over 'til the fat lady sings," and at Internet World, we had the most dramatic competition conclusion ever ... But we'll get back to that in a minute.

From a social media perspective, the folks who stop by SoftLayer's booth want to watch the leader board as the show progresses. The expo hall may be open for several days, so it might be tough to keep an eye on the Server Challenge leader board ... Attendees then trust us to keep them informed via social media. Every day, we post the latest times to beat, and when we look at our analytics, it's wild to see the number of people clicking through to see the current top ten times. It doesn't seem like much, but a few hundred people at Internet World wanted to know what this table looked like throughout the whole show:

Internet World 2012

The top two times you see on the final leader board caused the late-show dramatics. Joseph Waite clocked a fantastic 1:03.68 to secure the top spot on the board in the middle of Day 3 at the show, and Rob McEwen stepped up to the challenge for his Day 3 attempts about 10 minutes prior to the scheduled close of the expo hall. With about 25 onlookers, Rob stopped the clock on his second attempt with a time of 1:02.14 ... Good enough for first place.

The problem: One of the drive trays was not installed all the way.

Because we want to make sure the winner has everything installed correctly in the fastest time, we had to add 5 seconds to his time for the mistake, and we gave him one more chance to complete the challenge to be fair to him. Unfortunately, the final attempt didn't beat Joseph's 1:03.68, so the new iPad was destined for Joseph. While Rob was a little bummed, he understood the reasoning for the decision, and he committed to stopping by our booth next year to win his iPad outright.

I was a few thousand miles away from all of this activity, but I felt like a major part of it given my social media involvement in tracking and sharing the latest updates. The best part of my job is when I get to interact with our customers, whether it be face to face or virtually. I want the messages you see on @SoftLayer and facebook.com/SoftLayer to be entertaining, interesting and helpful. We want you to feel connected to what's happening at SoftLayer and what we're all about.

Speaking of giving you insight into "what we're all about," I can't wrap up this blog about Internet World without sharing a little "insider" information about the SLayers at the booth: They're pretty competitive. They ran their own internal Server Challenge:

Internet World 2012

And if anyone is curious about the fastest time we've ever had in the Server Challenge, you can see it right there at the top of the list. Though to be fair, Kevin's probably done it a few thousand times.

-Rachel

March 21, 2012

Server Challenge = Global Domination?

The Server Challenge has become an all-out attraction. What started out as a little game we brought to SxSW last year has evolved into a competition attendees anxiously await. In the past month, we've had two phenomenal Server Challenge competitions — one at the Technology for Marketing and Advertising (TFM&A) conference in London and the other at Game Developers Conference (GDC) in San Francisco — and it's only getting bigger.

At TFM&A, we had a steady stream of competitors step up to the Server Challenge installation that lives in Europe. Quite a few of them were lured to our booth after trying their hands at the challenge during its European debut at Cloud Expo Europe in January. The winning time at TFM&A of 1:10.08 was recorded by Gary Barclay in the midst of some fierce competition.

SoftLayer Server Challenge - TFM&A

To give you a unique look at what it's like to experience the Server Challenge, we set up a time-lapse camera with a bird's eye view over the timer, and we pulled out a few of our favorite "Start!" shots:

Back in North America as things were humming along in London, our second Server Challenge box was making its way to San Francisco. We were able to share the Server Challenge with the GDC community last year at GDC Online in Austin, and we learned that there is nothing better than bringing a game to a conference full of gamers. I guess you could call it a match made in game developer heaven because we broke the record of number of server challenge participants for a single conference! Not only did we have a ton of participants, we had a huge number that returned day after day to keep pushing the record time lower and lower. All of this attention definitely left the booth staffers pretty exhausted, but we felt kinda like "the cool kids" all week.

On the last day of the conference, I talked to a few of the repeat participants who spent a lot of time at our booth, and I asked them a few questions about the Server Challenge. The first question I asked was, "Why do you like the Server Challenge?" and the responses were extremely interesting. Many said they liked the game so much because it was so interactive while others were drawn to the game because it gave them a way to win an iPad with skill rather than having to be "lucky" in a drawing. Because you don't have to know anything about server assembly to be good at it, it was universal, and it was quite a spectacle when dozens of people crowded around to get their own strategy and prepare for their turns.

I captured a few of their responses on video:

Given the crowd around the booth, you could assume the competition would be close, and you'd be absolutely correct. EJ Fernald won with a time of 1:06.06, beating the second place time by 0.15 seconds ... Yes, 15 hundredths of a second.

Congrats, Gary and EJ!! We hope you enjoy your new iPads!

If you want to be the next lucky winner of an iPad, check out our blog post with tips on how to be the fastest and start practicing ... if you happen to have a few retired servers lying around somewhere. If you're a SoftLayer customer, you can use the ones you replaced with all of your new SoftLayer servers!

-Summer

Subscribe to events