Posts Tagged 'Expansion'

July 14, 2014

London Just Got Cloudier—LON02 is LIVE!

Summer at SoftLayer is off to a great start. As of today, customers can order SoftLayer servers in our new London data center! This facility is SoftLayer's second data center in Europe (joining Amsterdam in the region), and it's one of the most anticipated facilities we've ever opened.

London is the second SoftLayer data center to go live this year, following last month's data center launch in Hong Kong. In January, IBM committed to investing $1.2 billion to expand our cloud footprint, and it's been humbling and thrilling at the same time to prepare for all of this growth. And this is just the beginning.

When it comes to the Europe, Middle East, and Africa region (EMEA), SoftLayer's largest customer base is in the U.K. For the last two and a half years I’ve been visiting London quite frequently, and I've met hundreds of customers who are ecstatic to finally have a SoftLayer data center in their own backyard. As such, I'm especially excited about this launch. With this data center launch, they get our global platform with a local address.

The SoftLayer Network

Customers with location-sensitive workloads can have their data reside within the U.K. Customers with infrastructure in Amsterdam can use London to add in-region redundancy to their environments. And businesses that target London's hyper-competitive markets can deliver unbelievable performance to their users. LON02 is fully integrated with the entire SoftLayer platform, so bare metal and virtual servers in the new data center are seamlessly connected to servers in every other SoftLayer data center around the world. As an example of what that means in practice, you can replicate or integrate data between servers in London and Amsterdam data centers with stunning transfer speeds. For free. You can run your databases on bare metal in London, keep backups in Amsterdam, spin up virtual servers in Asia and the U.S. And your end users get consistent, reliable performance—as though the servers were in the same rack. Try beating that!

London is a vibrant, dynamic, and invigorating city. It's consistently voted one of the best places for business in the region. It's considered a springboard for Europe, attracting more foreign investors than any other location in the region. A third of world’s largest companies are headquartered in London, and with our new data center, we're able to serve them even more directly. London is also the biggest tech hub in-region and the biggest incubator for technology startups and entrepreneurs in Europe. These cloud-native organizations have been pushing the frontiers of technology, building their businesses on our Internet-scale platform for years, so we're giving them an even bigger sandbox to play in. My colleagues from Catalyst, our startup program, have established solid partnerships with organizations such as Techstars, Seedcamp and Wayra UK, so (as you can imagine) this news is already making waves in the U.K. startup universe.

For me, London will always be the European capitol of marketing and advertising (and a strong contender for the top spot in the global market). In fact, two thirds of international advertising agencies have their European headquarters in London, and the city boasts the highest density of creative firms of any other city or region in the world. Because digital marketing and advertising use cases are some of the most demanding technological workloads, we're focused on meeting the needs of this market. These customers require speed, performance, and global reach, and we deliver. Can you imagine RTB (real-time-bidding) with network lag? An ad pool for multinationals that is accessible in one region, but not so much in another? A live HD digital broadcast to run on shared, low-I/O machines? Or a 3D graphic rendering based on a purely virtualized environment? Just thinking about those scenarios makes me cringe, and it reinforces my excitement for our new data center in London.

MobFox, a customer who happens to be the largest mobile ad platform in Europe and in the top five globally, shares my enthusiasm. MobFox operates more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds (as a comparison I was told that Twitter does about 7 billion+ a month). Julian Zehetmayr, the brilliant 23-year-old CEO of MobFox, agreed that London is a key location for businesses operating in digital advertising space and expressed his excitement about the opportunity we’re bringing his company.

I could go on and on about why this news is soooo good. But instead, I'll let you experience it yourself. Order bare metal or virtual servers in London, and save $500 on your first month service.

Celebrate a cloudy summer in London!

-Michalina

January 17, 2014

What's Next? $1.2 Billion Investment. 15 New Data Centers.

SoftLayer was founded in a living room on May 5, 2005. We bootstrapped our vision of becoming the de facto platform for cloud computing by maxing out our credit cards and draining our savings accounts. Over the course of eight years, we built a unique global offering, and in the middle of last year, our long-term vision was validated (and supercharged) by IBM.

When I posted about IBM acquiring SoftLayer last June, I explained that becoming part of IBM "will enable us to continue doing what we've done since 2005, but on an even bigger scale and with greater opportunities." To give you an idea of what "bigger scale" and "greater opportunities" look like, I need only direct you to today's press release: IBM Commits $1.2 Billion to Expand Global Cloud Footprint.

IBM Cloud Investment

It took us the better part of a decade to build a worldwide network of 13 data centers. As part of IBM, we'll more than double our data center footprint in a fraction of that time. In 2006, we were making big moves when we built facilities on the East and West coasts of the United States. Now, we're expanding into places like China, Hong Kong, London, Japan, India, Canada and Mexico City. We had a handful of founders pushing for SoftLayer's success, and now we've got 430,000+ IBM peers to help us reach our goal. This is a whole new ballgame.

The most important overarching story about this planned expansion is what each new facility will mean for our customers. When any cloud provider builds a data center in a new location, it's great news for customers and users in that geographic region: Content in that facility will be geographically closer to them, and they'll see lower pings and better performance from that data center. When SoftLayer builds a data center in a new location, customers and users in that geographic region see performance improvements from *all* of our data centers. The new facility serves as an on-ramp to our global network, so content on any server in any of our data centers can be accessed faster. To help illustrate that point, let's look at a specific example:

If you're in India, and you want to access content from a SoftLayer server in Singapore, you'll traverse the public Internet to reach our network, and the content will traverse the public Internet to get back to you. Third-party peering and transit providers pass the content to/from our network and your ISP, and you'll get the content you requested.

When we add a SoftLayer data center in India, you'll obviously access servers in that facility much more quickly, and when you want content from a server in our Singapore data center, you'll be routed through that new data center's network point of presence in India so that the long haul from India to Singapore will happen entirely on the private network we control and optimize.

Users around the world will have faster, more reliable access to servers in every other SoftLayer data center because we're bringing our network to their front doors. When you combine that kind connectivity and access with our unique hybrid offering of powerful bare metal servers and scalable virtual server instances, it's easy to see how IBM, the most powerful technology company of the last 100 years, is positioned to remain the most powerful technology company in the world for the next century.

Now it's time to get to work.

-@lavosby

April 22, 2013

Going Global: How to Approach Expansion into Asia

Asia is an amazing place for business, but companies from outside the region often consider it mysterious and prohibitive. I find myself discussing Asian business customs and practices with business owners from other regions on an almost daily basis, so I feel like I've become an informal resource when it comes to helping SoftLayer customers better understand and enter the Asian markets. As the general manager for SoftLayer's APAC operations, I thought I'd share a few thoughts about what companies outside of Asia should consider when approaching new business in the region.

Before we get too far into the weeds, it's important to take a step back and understand the Asian culture and how it differs from the business cultures in the West. The Asian market is much more relational than the market in the United States or Europe; significant value is placed on the time you spend in the region building new networks and interacting with other your prospective customers and suppliers. Even for small purchases, businesses in Asia are much more comfortable with face-to-face agreements than they are with phone calls or emails. Many of the executives I speak to about entering Asia argue they don't have time to spend weeks and months in the region, and they make whistle-stop trips in various countries to get a snapshot of what they need to know to make informed decisions. Their businesses often fail at breaching the market because they don't invest the time and resources they need to create the relationships required to succeed. Books, blogs (even this one), consultants and occasional visits aren't nearly as important to your success as investing yourself in the culture. Even if you can't physically travel to your target market for some reason, find ways to plug into the community online and become a resource.

Asia is not homogenous. There are 20 distinct countries and cultures, dozens of languages and hundreds of dialects. There are distinct legal systems, currencies, regulatory frameworks and cultural norms. From a business perspective, that means that what you do to appeal to an audience in Singapore won't be as effective for an audience in Japan ... This is not the United States of Asia nor is there an Asian Union. Having partners in Hong Kong does not get you into China; if you want to access markets in China, you need to build relationships with partners and customers in China. One of the biggest reasons for this in-country presence to understand and avoid a "death by a thousand cuts" situation where minor, seemingly insignificant questions and problems cumulatively prevent a business from successfully entering the market. Take these questions from customers as an example:

  • When I buy from your office in Bangkok, where is the contract jurisdiction?
  • I'm in Hong Kong. Can I pay in Hong Kong Dollars? Who takes the currency risk?
  • Corporate credit cards aren't common in Vietnam. Can I pay for my online purchase in cash?
  • If I sign up for a webinar, is it at a time convenient for me (i.e. repeated for other time zones), or do I have to be at my PC at 3am?
  • If you invite me to a meeting on 12/4, is that April 12th, or December 4th?
  • When I print whitepapers from your website, do I need to resize to a different paper size?

The way you handle currencies, time zones and how you present information are barometers of how approachable your business is for users and businesses in a particular market. Most users won't reach out to you to ask those kinds of questions; they'll just move on to a competitor who answers their questions without them asking. You learn about these sticking points by having people on the ground and talking to potential customers and partners. Since globalization is "flattening" the World Wide Web, the mechanics of hosting a site, application or game in a data center in Singapore are identical to hosting the same content in Dallas. It's easy to make your data locally available and have infrastructure available in your target market, but that's only a start. You need to approach Asian countries as unique opportunities to redefine your business in a way that fits the culture of your potential customers and partners.

In my next blog, I plan to share a few best practices about management, responsiveness and responsibility, positioning, operations and marketing in Asia. These posts are intended to get you thinking about how your business can approach expanding into Asia smartly, and if you have any questions or want any advice about your business in particular, please feel free to email me directly: dwebb@softlayer.com.

-@darylwebb

February 11, 2013

Startup Series: Planwise

Every startup dreams about entering an unowned, wide-open market ... and subsequently dominating it. About a year ago, I met a couple of Aussies — Vincent and Niall — who saw a gaping hole in the world of personal finance and seized the opportunity to meet the unspoken needs of a huge demographic: People who want to be in control of their money but hate the complexity of planning and budgeting. They built Planwise — a forward-looking financial decision-making tool that shows you your future financial goals in the context of each other and your daily financial commitments.

Planwise

If you look at the way people engage with their finances on a daily basis, you might think that we don't really care about our money. Unless we're about to run out of it, we want to do something with it, or it constrains us from doing something we want to do, we don't spend much time managing our finances. Most of the online tools that dominate the finance space are enterprise-centric solutions that require sign-ups and API calls to categorize your historical spend. Those tools confirm that you spend too much each month on coffee and beer (in case you didn't already know), but Planwise takes a different approach — one that focuses on the future.

Planwise is a tool that answers potentially complex financial questions quickly and clearly. "If I make one additional principal payment on my mortgage every year, what will my outstanding balance be in five years?" "How would would my long-term savings be affected if I moved to a nicer (and more expensive) apartment?" "How much money should I set aside every month if I want to travel to Europe next summer?" You shouldn't have to dig up your old accounting textbooks or call a CPA to get a grasp on your financial future:

One of the most significant differentiators for Planwise is that you can use the tool without signing up and without any identifiable information. You just launch Planwise, add relevant numbers, and immediately see the financial impact of scenarios like paying off debt, losing your job, or changing your expenses significantly. If you find Planwise useful and you want to keep your information in the system (so you don't have to enter it again), you can create an account to save your data by just providing your email address.

Planwise has been a SoftLayer customer since around August of last year, and I've gotten to work with them quite a bit via the Catalyst program. They built a remarkable hybrid infrastructure on SoftLayer's platform where they leverage dedicated hardware, cloud instances and cutting-edge DB deployments to scale their environment up and down as their usage demands. I'd also be remiss if I didn't give them a shout-out for evangelizing Catalyst to bring some other outstanding startups onboard. You've met one of those referred companies already (Bright Funds), and you'll probably hear about a few more soon.

Go make some plans with Planwise.

-@JoshuaKrammes

February 8, 2013

Data Center Power-Up: Installing a 2-Megawatt Generator

When I was a kid, my living room often served as a "job site" where I managed a fleet of construction vehicles. Scaled-down versions of cranes, dump trucks, bulldozers and tractor-trailers littered the floor, and I oversaw the construction (and subsequent destruction) of some pretty monumental projects. Fast-forward a few years (or decades), and not much has changed except that the "heavy machinery" has gotten a lot heavier, and I'm a lot less inclined to "destruct." As SoftLayer's vice president of facilities, part of my job is to coordinate the early logistics of our data center expansions, and as it turns out, that responsibility often involves overseeing some of the big rigs that my parents tripped over in my youth.

The video below documents the installation of a new Cummins two-megawatt diesel generator for a pod in our DAL05 data center. You see the crane prepare for the work by installing counter-balance weights, and work starts with the team placing a utility transformer on its pad outside our generator yard. A truck pulls up with the generator base in tow, and you watch the base get positioned and lowered into place. The base looks so large because it also serves as the generator's 4,000 gallon "belly" fuel tank. After the base is installed, the generator is trucked in, and it is delicately picked up, moved, lined up and lowered onto its base. The last step you see is the generator housing being installed over the generator to protect it from the elements. At this point, the actual "installation" is far from over — we need to hook everything up and test it — but those steps don't involve the nostalgia-inducing heavy machinery you probably came to this post to see:

When we talk about the "megawatt" capacity of a generator, we're talking about the bandwidth of power available for use when the generator is operating at full capacity. One megawatt is one million watts, so a two-megawatts generator could power 20,000 100-watt light bulbs at the same time. This power can be sustained for as long as the generator has fuel, and we have service level agreements to keep us at the front of the line to get more fuel when we need it. Here are a few other interesting use-cases that could be powered by a two-megawatt generator:

  • 1,000 Average Homes During Mild Weather
  • 400 Homes During Extreme Weather
  • 20 Fast Food Restaurants
  • 3 Large Retail Stores
  • 2.5 Grocery Stores
  • A SoftLayer Data Center Pod Full of Servers (Most Important Example!)

Every SoftLayer facility has an n+1 power architecture. If we need three generators to provide power for three data center pods in one location, we'll install four. This additional capacity allows us to balance the load on generators when they're in use, and we can take individual generators offline for maintenance without jeopardizing our ability to support the power load for all of the facility's data center pods.

Those of you who are in the fondly remember Tonka trucks and CAT crane toys are the true target audience for this post, but even if you weren't big into construction toys when you were growing up, you'll probably still appreciate the work we put into safeguarding our facilities from a power perspective. You don't often see the "outside the data center" work that goes into putting a new SoftLayer data center pod online, so I thought it'd give you a glimpse. Are there an topics from an operations or facilities perspectives that you also want to see?

-Robert

January 8, 2013

Startup Series: Bright Funds

Did you ever see The Beach with Leonardo DiCaprio? You know ... The one with a community of world-shunners that live in a paradisaical community on a beautiful white-sand beach. The people in that community were purists — altruistic types who believed in the possibilities of living a simple life based on community support of the individual and the individual's reciprocal support and dedication to the community. Recently, I walked into Hattery — a co-working space in SF — and found a similarly tight-knit community that immediately reminded me of that movie. Hattery is "off the radar" to a certain extent, and that's largely because the collaborative environment and culture are what drive the incredible group of entrepreneurs who work there. To be allowed in the co-working space, it seems like the prerequisites are endless passion and an ambitious vision, so I shouldn't be surprised that Bright Funds calls it home.

Bright Funds is a business that was created to provide users the ability to easily invest in complete solutions for the causes they care about. After signing on as a Catalyst partner, Bright Fund co-founders Ty Walrod and Rutul Davé invited me to lunch at the Hattery office, and I immediately accepted so I could learn more about what they are up to. Having been involved in the tech startup world for a while now, I knew that I'd be meeting two very special entrepreneurs with big hearts and even BIGGER tech startup street cred.

Rutul and Ty were not content with their user experience (UX) when it came to giving to charities and helping solve some of the world's biggest problems. They noticed that little effort had been invested in providing donors with tools to make the act of giving both enjoyable and highly effective, so they took action. Bright Funds was created to redefine and refocus the experience of "giving to charity" ... Giving shouldn't just involve going through the motions of transferring funds from our bank accounts. They built a new giving platform to be more intuitive, rewarding and enlightening, and they did an unbelievable job.

Think of the last time you had a great user experience: An interaction that was as enjoyable as it was effective. Aesthetics play a big role, and when those aesthetics make doing what you want to do easier and more satisfying, you've got an awesome UX. The best user experiences involve empowering users to make informed and intelligent choices by providing them what they need and getting out of the way. Often, UX is used for site design or application metrics, but Bright Funds took the concept and used it to create an elegant and simple business model:

Bright Funds was designed to create a giving experience with an intuitive flow in mind. Instead of just writing checks or handing over cash to a charity, the experience of giving through Bright Funds is interactive and didactic. You manage your giving like you would a mutual fund portfolio — you decide what percentage of your giving should go to which types of vetted and validated causes, and you get regular performance updates from charity. I want to help save the environment. I want to give clean water to all. I want to empower the underserved. I want to educate the world. You choose which causes you want to prioritize, and Bright Funds channels your giving to the most effective organizations serving the greatest needs in the world today.

Bright Funds

Instead of focusing on individual nonprofits, you support causes and issues that matter most to you. In that sense, Bright Funds is a very unique approach to charitable giving, and it's a powerful force in making a difference. Visit Bright Funds for more information, and get started by building your own 'Impact Portfolio.' If you're curious about what mine looks like, check it out:

Bright Funds Impact Portfolio

What does yours look like?

-@JoshuaKrammes

This is a startup series post about Bright Funds, a SoftLayer Catalyst Program participant.
About Bright Funds:
Bright Funds is a better way to give. Individuals and employees at companies with gift matching programs create personalized giving portfolios and contribute to thoroughly researched funds of highly effective nonprofits, all working to address the greatest challenges of our time. In one platform, Bright Funds brings together the power of research, the reliability of a trusted financial service, and the convenience of a secure, cloud-based platform with centralized contributions, integrated matching, and simple tax reporting.
December 10, 2012

Startup Series: GiveToBenefit

People often ask me why I enjoy working at SoftLayer, and that's a tough question to answer fully. I ALWAYS say that great people and great products (in that order) are some of the biggest reasons, and I explain how refreshing it is to work for a company that operates prioritizes "solving problems" over "selling." I share the SoftLayer "Innovate or Die" motto and talk about how radically the world of hosting is changing, and I get to brag about meeting some of the world's most interesting up-and-coming entrepreneurs and how I have the unique opportunity to help amazing startups grow into Internet powerhouses.

I'm the West Coast community development manager for Catalyst, so I get to tell the SoftLayer story to hundreds of entrepreneurs and startups every month at various meetups, demo days, incubator office hours and conferences. In turn, I get to hear the way those entrepreneurs and startups are changing the world. It's a pretty amazing gig. When I was chatting with a few of my colleagues recently, I realized that I'm in a pretty unique position ... Not everyone gets to hear these stories. I've decided that I owe it to my coworkers, our Catalyst participants and anyone else who will listen to write a semi-regular blog series about some of the cool businesses SoftLayer is helping.

Picking one Catalyst participant to feature for this first blog was a pretty challenging task. With the holidays upon us, one company I'm working closely with jumped out as the perfect candidate to feature in this "season of giving": GiveToBenefit.

GiveToBenefit

GiveToBeneift (or G2B) is a social enterprise based in Philadelphia dedicated to helping non-profits receive high-quality goods from select suppliers through crowd-funding. G2B is unique among the startups in the Catalyst program in that it is a "double bottom line" company: It is designed to generate profit for its business while at the same time creating positive social impact.

Crowd-funding — raising money from the public via online donations — is a relatively new activity, but it has already become a HUGE market. In 2010, more than 38 million people gave $4.5 billion to causes online ... $4.5 BILLION dollars were donated online to fuel ideas and businesses. Chances are, you've heard of companies like Kickstarter and DonorsChoose, so instead of taking time to talk about the crowd-funding process, I can share how GiveToBenefit differs from those other platforms:

Serves Non-Profits Exclusively - GiveToBenefit works exclusively with non-profit companies. They look for non-profits who don't have the financial or human resources to do their own fundraising and who can benefit from the high-quality goods their suppliers provide.

Marketing and Strategy Assistance - GiveToBenefit actively helps the organization market the campaign. The G2B team is ready, willing and able to offer suggestions, answer questions and provide feedback throughout the process, and given the fact that many non-profits lack technology resources, they usually get very involved with each cause.

No Additional Donor Fees - An extremely important note to point out is that GiveToBenefit does not charge donors a fee for their contribution beyond the mandatory fee charged by the credit card processor. More of every the donated dollar goes to its intended cause. Your entire donation goes to the non-profit for a very specific reason. There's no question about whether your donation will go to what you hope for.

Building Connections with High-Quality Suppliers - GiveToBenefit found a way to elevate the role of the supplier of the goods that non-profits receive and use. Brands whose products promise to perform better and last longer than the items the charities have access to are featured. GiveToBenefit derives revenue from its relationships with these suppliers, and G2B uses part of the fee it charges the supplier to fund the marketing of the non-profit's online campaign.

The idea is to go beyond "doing good," to "doing better." I could go on and on about the innovate ways they're "discovering better ways to do good," but the best way to show off their platform would be to send you to the three campaigns they recently launched:

GiveToBenefit Campaigns

Whether you want to contribute to purchasing a Watermark water purification system for the Margaret E. Moul Home for people with neuromuscular disabilities or you want to fill the People's Light & Theatre and Plays & Players Theater with the beautiful sounds of Hailun Pianos, you can contribute and know that your donation is making a difference for some very worthy non-profits.

If you'd like to learn more about GiveToBenefit or if you think one of your favorite non-profits could benefit from a G2B campaign, let me know (jkrammes@softlayer.com), and I'll introduce you to G2B founder and visionary Dan Sossaman.

-@JoshuaKrammes

November 16, 2012

Going Global: Domo Arigato, Japan

I'm SoftLayer's director of international operations, so I have the unique pleasure of spending a lot of time on airplanes and in hotels as I travel between Dallas, Amsterdam, Singapore and wherever else our event schedule dictates. In the past six months, I've spent most of my time in Asia, and I've tried to take advantage of the opportunity relearn the culture to help shape SoftLayer Asia's business.

To really get a sense the geographic distance between Dallas and Singapore, find a globe and put one index finger on Dallas and put your other index finger on Singapore. To travel from one location to the other, you fly to the other side of the planet. Given the space considerations, our network map uses a scaled-down representative topology to show our points of presence in a single view, and you get a sense of how much artistic license was used when you actually make the trip to Singapore.

Global Network

The longest currently scheduled commercial flight on the planet takes you from Singapore to Newark in a cool 19 hours, but I choose to maintain my sanity rather than set world records for amount of time spent in a metal tube. I usually hop from Dallas to Tokyo (a mere 14 hours away) where I spend a few days, and I get on another plane down to Singapore.

The break between the two legs of the trip serves a few different purposes ... I get a much needed escape from the confines of an airplane, I'm able to spend time in an amazing city (where I lived 15 years ago), and I can use the opportunity to explore the market for SoftLayer. Proximity and headcount dictated that we spend most of our direct marketing and sales time focusing on the opportunities radiating from Singapore, so we haven't been able to spend as much time as we'd like in Japan. Fortunately, we've been able organically grow our efforts in the country through community-based partnerships and sponsorships, and we owe a great deal of our success to our partners in the region and our new-found friends. I've observed from our experience in Japan that the culture breeds two contrasting business realities that create challenges and opportunities for companies like SoftLayer: Japan is insular and Japan is global.

When I say that Japan is insular, I mean that IT purchases are generally made in the realm of either Japanese firms or foreign firms that have spent decades building reputation in market. Becoming a trusted part of that market is a time-consuming (and expensive) endeavor, and it's easy for a business to be dissuaded as an outsider. The contrasting reality that Japanese businesses also have a huge need for global reach is where SoftLayer can make an immediate impact.

Consider the Japanese electronics and the automobile industries. Both were built internally before making the leap to other geographies, and over the course of decades, they have established successful brands worldwide. Japanese gaming companies, social media companies and vibrant start-up communities follow a similar trend ... only faster. The capital investment required to go global is negligible compared to their forebears because they don't need to build factories or put elaborate logistics operations in place anymore. Today, a Japanese company with a SaaS solution, a game or a social media experience can successfully share it with the world in a matter minutes or hours at minimal cost, and that's where SoftLayer is able to immediately serve the Japanese market.

The process of building the SoftLayer brand in Asia has been accelerated by the market's needs, and we don't take that for granted. We plan to continue investing in local communities and working with our partners to become a trusted and respected resource in the market, and we are grateful for the opportunities those relationships have opened for us ... Or as Styx would say, "Domo Arigato, Mr. Roboto."

-@quigleymar

November 8, 2012

Celebrating the First Anniversary of SoftLayer Going Global

In October, SoftLayer's data center in Singapore (SNG01) celebrated its first birthday, and our data center in Amsterdam (AMS01) turned one year old this week as well. In twelve short months, SoftLayer has completely transformed into a truly global operation with data centers and staff around the world. Our customer base has always had an international flavor to it, and our physical extension into Europe and Asia was a no-brainer.

At the end of 2011, somewhere in the neighborhood of 40% of our revenue was generated by companies outside of North America. Since then, both facilities have been fully staffed, and we've ratcheted up support in local startup communities through the Catalyst program. We've also aggressively promoted SoftLayer's global IaaS (Infrastructure-as-a-Service) platform on the trade show circuit, and the unanimous response has been that our decision to go global has been a boon to both our existing and new customers.

This blog is filled with posts about SoftLayer's culture and our SLayers' perspectives on what we're doing as a company, and that kind of openness is one of the biggest reasons we've been successful. SoftLayer's plans for global domination included driving that company culture deep into the heart of Europe and Asia, and we're extremely proud of how both of our international locations show the same SLayer passion and spirit. In Amsterdam, our office is truly pan-European — staffed by employees who hail from the US, Croatia, Greece, France, the Netherlands, Poland, Spain, Sweden, Ireland and England. In Singapore, the SoftLayer melting pot is filled with employees from the US, Singapore, Malaysia, Indonesia and New Zealand. The SoftLayer culture has flourished in the midst of that diversity, and we're a better company for it.

All of this is not to say the last year has not been without challenges ... We've logged hundreds of thousands of air miles, spent far too many nights in hotels and juggled 13-hour and 6-hour time zone difference to make things work. Beyond these personal challenges, we've worked through professional challenges of how to make things happen outside of North America. It seems like everything is different — from dealing with local vendors to adjusting to the markedly different work cultures that put bounds around how and when we work (I wish I was Dutch and had as many vacation days...) — and while some adjustments have been more difficult than others, our team has pulled through and gotten stronger as a result.

As we celebrate our first anniversary of global operations, I reflect on a few of the funny "light bulb" moments I've experienced. From seeing switch balls get the same awed looks at trade shows on three different continents to realizing how to effectively complete simple tasks in the Asian business culture, I'm ecstatic about how far we've come ... And how far we're going to go.

To infinity and beyond?

-@quigleymar

November 5, 2012

O Canada! - Catalyst, Startups and "Coming Home"

I was born and raised in Brockville, Ontario, and I've always been a proud Canadian. In 2000, I decided to leave my homeland to pursue career options south of the 49th parallel, so I became an active participant in Canada's so-called "brain drain." It's never easy starting over, but I felt that my options were limited in Canada and that I wouldn't find many opportunities to make an impact on a global stage.

Fast-forward to 2012. Early in the year, we were introduced to GrowLab — a leading Vancouver based accelerator — by our friends at East Side Games Studio. They seemed to have a lot of incredible stuff going on, so I planned an exploratory mission of sorts ... In June, I'd visit a few Canadian cities with an open mind to see what, if anything, had changed. With the Catalyst Program's amazing success in the US, I hoped we could hunt down one or two Canadian startups and accelerators to help out.

I was very pleasantly surprised at what I found: A vibrant, thriving Canadian community of entrepreneurs that seemed to match or exceed the startup activity I've seen in Silicon Valley, Boulder, Boston, New York, Amsterdam, Hong Kong, and Dubai. How times have changed! Investing in the Canadian startup scene was a no-brainer.

Canada Approved

The Catalyst team hit the ground running and immediately started working with GrowLab and several other incredible organizations like Communitech, Ryerson University Digital Media Zone (DMZ), Innovation Factory, Extreme Startups and the Ontario Network of Excellence (ONE).

We'll enroll startups participating in those organizations into the Catalyst Program, and we'll provide infrastructure credits (for servers, storage and networking), executive mentoring, engineering resources and limited financial support. SoftLayer wants to become the de facto Infrastructure as a Service (IaaS) provider for Canadian startups and startups worldwide, so this is a huge first step onto the international stage. More importantly — and on a personal level — I'm excited that we get to help new companies in Canada make a global impact with us.

As a Canadian expat, having the opportunity to give something back means a great deal to me. I see an incredible opportunity to nurture and help some of these Canadian startups take flight. SoftLayer is still an entrepreneurial company at heart, and we have a unique perspective on what it takes to build and scale the next killer app or game, so we feel especially suited to the task.

One of the Canadian entrepreneurs we've been working with sent us this great video produced by the Vancouver-based GROW Conference about entrepreneurship, and it immediately resonated with me, so I wanted to be sure to include it in this post:

We've already started working with dozens entrepreneurs in Vancouver, Toronto, Hamilton and Waterloo who embody that video and have kindred spirits to my own. SoftLayer has a few Canadian ex-pats on our team, and as Catalyst moves into Canada officially, we're all extremely proud of our heritage and the opportunity we have to help.

Some have called our foray into the Canadian market an "international expansion" of sorts, I think of it more as a "coming home party."

-@gkdog

Canada Approved

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