Posts Tagged 'Expansion'

October 30, 2012

Startup Series: YouNoodle

In the startup world, the resources you have are almost as important as your vision and your ability to execute. That simple idea fueled the creation of Catalyst, and it's a big component of our incredible success. We're taking the complexity (and cost) out of the hosting decision for the coolest startups we meet, and by doing so, those startups have the freedom to focus on their applications. But that's only the beginning.

In addition to providing infrastructure, my team and I also try to introduce Catalyst participants to investors, incubators, accelerators and other startup founders. By building a strong network of experienced peers, entrepreneurs have a HUGE advantage as they're building their businesses. The difficulty in making those introductions is that it's such a labor-intensive process ... Or I guess I should say that it *was* a labor-intensive process. Then we found YouNoodle.

YouNoodle is an online network for entrepreneurs that was founded in 2010 in San Francisco, California. The 18-person startup is built to connect entrepreneurs with people, startups, competitions and groups based on what's relevant to each entrepreneur's mission. What the Catalyst team has been doing in a labor-intensive fashion, YouNoodle has automated and streamlined! We had to meet these folks.

YouNoodle

We heard that YouNoodle was putting together a start-up crawl during one of their immersion programs — they bring international entrepreneurs to Silicon Valley to learn best practices and make connections in the US market — and we jumped at an opportunity to provide the beer and sandwiches at one of the stops. If you've ever worked at a startup before, you know that the way to an entrepreneur's heart is through his/her stomach, so we hoped it would be "love at first bite."

We chatted with the YouNoodle team, and they showed us the recently released 2.0 version of Podium, the SaaS platform they built to manage the selection process for entrepreneurial competitions and challenges from organizations like Start-Up Chile, The Next Web, Intel, NASA and seven out of the top ten universities around the world. Basically, Podium enables the most talented individuals and innovative startups to rise to the top and get the opportunities they deserve.

YouNoodle was an obvious fit for Catalyst, and Catalyst was an obvious fit for YouNoodle. Other Catalyst participants could join the thriving community of entrepreneurs that YouNoodle has built, and YouNoodle could take advantage of the power of SoftLayer's hosting platform. And by helping support YouNoodle, Catalyst gets to indirectly help even more entrepreneurs and startups ... Very "meta!"

Over the past two years, YouNoodle has managed over 400 competitions which have received entries from more than 28,000 entrepreneurs around the world. They're a key player in the acceleration of global entrepreneurship, and they share our vision of breaking down the geographic barriers to innovation. And with the momentum they've got now, it's clear that they're just getting started.

If you have a second, head over to YouNoodle.com to check out the fresh, easy-to-use interface they launched to help users discover, get inspired by and connect with like-minded individuals on a global scale.

-@PaulFord

July 3, 2012

SoftLayer Asia - A Technology Market Full of Opportunity

The last few months have been extremely busy for SoftLayer Asia. SLayers from our Singapore office have been participating in all kinds of events — from small developer group meetups to massive conferences like CommunicAsia 2012 that brought in 35,000+ attendees from the APAC region's major markets, and our goal has been the same throughout: SoftLayer has the platform on which our customers can build the future.

Web Hosting Days 2012 - Bangkok
Web Hosting Days 2012 - Bangkok, Thailand

While our goal to help our customers "build the future" might seem like a tall order, the market in Asia needs the capabilities that only SoftLayer is able to provide. With the recent boom in smartphones and the growth of the region's huge network of connectivity infrastructure, Asian companies with global customer bases are facing an exciting market with a great deal of promise. In 2012 alone, analyst group Canalys forecasts:

  • An estimated 253.57 million smartphones in APAC in 2012 alone (compared to 224.08 million in North America).
  • APAC smartphone penetration is expected to exceed that of North America by 13%.

While that technology market is attractive, many business owners find that it can be equally intimidating. That sentiment is one the biggest reasons our customers share when we ask why they chose to to trust SoftLayer's SNG01 data center with their data. They need a platform that provides stability and on-demand scalability at an affordable price point, and they've seen SoftLayer deliver on all of those needs.

SoftLayer at Cloud Asia
SoftLayer CMO Simon West presenting at Cloud Asia 2012

You might think that having a foundation of the best technology platform in a technology-focused market guarantees success when it comes to launching social and Internet-based businesses, but that's only part of the story. The most important aspect of our customers' successes have been the creative, innovative solutions that they've been able to build because they're not worried about whether their infrastructure can keep up with their ideas. In Asia's crowded technology-centric market, a company's primary concern should be continuously meeting the needs of its rapidly evolving and growing customer base, and that's what we want to empower. Here are a few examples of SoftLayer customers we've seen that embody that mentality:

  • Tandif is an Indonesian based company that provides accurate and efficient auto-moderation of any web property connected to the Internet. Tandif's service is available in English and Bahasa Indonesia, one of the most vibrant internet and social media growth markets on a regional and global scale.
  • Wildby is a start up from the Joyful Frog Digital Incubator (regional affiliate of the Techstars program) that launched an application to addresses a region's unique technology need. Many parents are "guilty" of handing over their tablets or smartphones to entertain their kids in the car as they sit out the many crazy traffic jams in our major cities. Wildby's "edu-tainment" app allows children aged 3 to 7 yrs visually interact and learn new words and concepts anywhere they have access to the app.
  • Qyro — another JFDI graduate — was founded by an international team of entrepreneurs to build a patent-pending enterprise-based solution called Stubb, which provides users full-featured virtual document sharing and controls over both hard and soft copies.

Each of these companies has been very successful in their respective markets, and they're looking to SoftLayer to help them expand their business footprint in Asia to reach customers in North America and Europe. They absolutely love what our private network means for those goals: Geographic boundaries are blurred. Why is that important? Just how global is the Asian market?

Southeast Asia alone takes center stage when it comes to global adoption of the world's most popular Internet properties:

  • Indonesia, India and Philippines are part of the top 10 markets for Facebook users' growth, with Indonesia ranking #2 worldwide.
  • 21% of Indonesian online users visited Twitter.com in January 2011, making it the fourth highest country in terms of Twitter reach.
  • Malaysia is the #1 country in Southeast Asia when it comes to Foursquare user base (the USA is 167 positions lower)!

Needless to say, given the opportunity here and the passionate entrepreneurs trying to take advantage of it, SoftLayer Asia is going to be extremely busy for a long time.

-Dionne

June 22, 2012

Building the SoftLayer Team - Inside and Outside the Office

Almost a year ago, I walked into SoftLayer for the first time as an employee, but it wasn't my first encounter with the business. I knew quite a bit about SoftLayer (and what it would be like to work for SoftLayer) because a family member and more than a handful of friends were already SLayers. By the time applied to join the company as an "API Evangelist," I had high expectations ... Or so I thought. As it turns out, I had no idea how outstanding working for SoftLayer would be.

When people talk about company culture, you usually hear buzzwords like "collaborative environment," "team-oriented," "transparency" and "progressive thinking." To a certain extent, they all sound a little forced and cliche, and it almost kills me that they're exactly the words I'd use to honestly describe my SoftLayer experience. Why? Because every day, I see people collaborating on news ways to innovate, execute code more efficiently and improve our systems ... And not only do I see that happening, I feel involved in those conversations as well.

In a day and age where it seems most companies do business like they are herding sheep, it's pretty phenomenal to work in an environment where employees are encouraged to speak, and when they speak, they are heard.

A surprisingly large part of SoftLayer's company culture involves getting employees out of the office. Yes ... I said out of the office! From baseball games to barbeque contests to dragon boat races, the SoftLayer team actually becomes more of a "team" when we leave the office. In my previous jobs, the last thing I'd want to do at 5:00pm on a Friday would be to spend a couple more hours with my work desk's neighbor. These days, I look forward to the chances to hang out with my coworkers outside the office. I know it sounds cheesy, but it's the truth.

Just look at the Pink Soles in Motion fundraiser to raise money and support the Susan G. Komen for the Cure. Did it make a difference that the event was on a Saturday? Absolutely not. You could see SLayers in their SoftLayer gear everywhere you looked.

I am always impressed by the sheer number of people who love what they do and love being a part of SoftLayer. If you subscribe to the "SoftLayer Culture" RSS feed, you'll see exactly what I'm talking about ... That category is filled with posts from employees who can't help but share their love for SoftLayer with the world. When you get so many passionate and enthusiastic people under one roof, you get a with contagious excitement and the shared purpose of providing the best possible products and services to our customers.

When I walk through the office and see happy people talking about their work, I know I'm in the right place.

Thanks for the one-year anniversary, SoftLayer! It's been a great year.

If you want to put the SoftLayer culture to the test, check out the available Careers at SoftLayer to find an opportunity that can bring you onto the team. You won't be disappointed.

-Sarah

Categories: 
February 10, 2012

Amsterdam Data Center (AMS01): Does it Measure Up?

SoftLayer data centers are designed in a "pod" concept: Every facility in every location is laid out similarly, and you'll find the same network and server hardware connected to the same network. The idea behind it is that this design makes it easier for us to build out new locations quickly, we can have identical operational processes and procedures in each facility, and customers can expect the exact same hosting experience regardless of data center location. When you've got several data centers in one state, that uniformity is easy to execute. When you open facilities on opposite sides of the country, it seems a little more difficult. Open a facility in another country (and introduce the challenge of getting all of that uniformity across an ocean), and you're looking at a pretty daunting task.

Last month, I hopped on a plane from Houston to London to attend Cloud Expo Europe. Because I was more or less "in the neighborhood" of our newest data center in Amsterdam, I was able to take a short flight to The Netherlands to do some investigatory journalism ... err ... "to visit the AMS01 team."

Is AMS01 worthy of the SoftLayer name? ... How does it differ from our US facilities? ... Why is everything written in Dutch at the Amsterdam airport?

The answers to my hard-hitting questions were pretty clear: SoftLayer's Amsterdam facility is absolutely deserving of the SoftLayer name ... The only noticeable differences between AMS01 and DAL05 are the cities they're located in ... Everything's written in Dutch because the airport happens to be in The Netherlands, and people speak Dutch in The Netherlands (that last question didn't get incorporated into the video, but I thought you might be curious).

Nearly every aspect of the data center mirrors what you see in WDC, SEA, HOU, SJC and DAL. The only differences I really noticed were what the PDUs looked like, what kind of power adapter was used on the crash carts, and what language was used on the AMS facility's floor map. One of the most interesting observations: All of the servers and power strips on the racks used US power plugs ... This characteristic was particularly impressive to me because every gadget I brought with me seemed to need its own power converter to recharge.

When you see us talking about the facilities being "the same," that's not a loosely used general term ... We could pull a server from its rack in DAL05, buckle it into an airplane seat for a 10-hour flight, bring it to AMS01 (via any of the unique modes of Amsterdam transportation you saw at the beginning of the video), and slide it into a rack in Amsterdam where we could simply plug it in. It'd be back online and accessible over the public and private networks as though nothing changed ... Though with Flex Images making it so easy to replicate cloud and dedicated instances in any facility, you'll just have to take our word for it when it comes to the whole "send a server over to another data center on a plane" thing.

While I was visiting AMS01, Jonathan Wisler took a few minutes out of his day to give a full tour of the data center's server room, and we've got video and pictures to share with more shots of our beautiful servers in their European home. If there's anything in particular you want to see from AMS01, let us know, and we'll do our best to share it!

-@khazard

P.S. Shout out to the SLayers in the Amsterdam office who offered their linguistic expertise to add a little flair to the start of the video ... From the four employees who happened to be in the office when I was asking for help, we had six fluent-language contributions: English, Italian, French, Dutch, Polish and German!

**UPDATE** After posting this video, I learned that the "US" server power plugs I referred to are actually a worldwide computer standard called C13 (male) and C14 (female).

December 16, 2011

A Melting Pot of Techies

Now that I've had about twelve years of work experience, I'm at a point in my life where I can't really claim to be "young" or "inexperienced" anymore. Throughout my professional career, I've been exposed to many different types of work environments, and I must say that never have I encountered as diverse a work force as the one I work with now at SoftLayer *ndash; everything from family background to hobbies.

Since my first day at SoftLayer, I've been amazed to learn about all the different places my coworkers have come from. To name a few that stood out and to give you an idea of how diverse our team is, I have colleagues that are from Madagascar, Sri Lanka, El Salvador, Korea, Japan, and even "Texas." It is fascinating to learn more about other cultures from them, and because we work together every day, I have a lot of great opportunities to do so.

To take this concept of diversity even further, as I got to know my coworkers more, I soon realized that our differences extended significantly beyond nationality since we have such varied personal hobbies and interests from all walks of life. I've gotten to know individuals that are into acting for short films, piloting airplanes, live-action role playing, skateboarding, cooking, car drifting, and barbecuing. You may not find this unusual if you've have encountered people with similar interests at some point in your lives, but to have them all in a single workplace is pretty incredible to me.

Despite all these differences in nationality and personal interests, we all share the same passion for computer hardware and software that is an integral part of the business services that SoftLayer offers. We could talk for hours on end about the different technologies, and even with all of our differences, SoftLayer's unified, inviting corporate culture makes it easy for us to share a passion for excellent customer support. If you talk to Lance, you'll hear him say that the customer experience is the only thing that matters to him, and when your CEO lives and breathes that mantra, it's easy for everyone to follow.

When I first heard about the plans to expand overseas into Amsterdam and Singapore, I was a little nervous at the challenge, but when I started to think about it, our business model has always involved employing diverse talents with a common goal that could be implemented essentially anywhere in the world with little difficulty.

SoftLayer has become a great melting pot of technical staff, and because new employees are rapidly assimilated into the team, their unique interests and personalities immediately become a part of the far-reaching (and growing) landscape of SoftLayer diversity.

Want to bring some of your diversity to our team? Right now we have 50+ open positions in almost every department of the company and in every location. Just promise when you join our team that you'll send me a message to introduce yourself!

-Danny

December 9, 2011

Earn Your Bars

In less than six years, SoftLayer has grown pretty drastically. We started as a small company with ten people crammed into a living room, brainstorming how to build one innovative data center in Dallas. Now we have more than six hundred employees managing thirteen data centers on three different continents. It's insane to see how far we've come when you read those two sentences, and as I think back, I remember the sacrifices employees have made to help our business get where it is today.

In the early days, we were taking out loans and tapping our bank accounts to buy servers. When customers started asking for more features and functionality in the portal, developers coded non-stop to make it happen. A lot of those sacrifices aren't very obvious from the outside, but we wouldn't be where we are today without them. One of the biggest sacrifices SLayers make is when we need to build new data centers to accommodate customer demand ... A "Go Live Crew" of employees moves away from their friends and family to those facilities to make sure the new SoftLayer data center meets our high expectations.

In the military, a soldier will "earn his/her stripes" by doing something that shows that he or she deserves a particular rank or position. The more stripes on the sleeve of your uniform, the higher your rank. As you've probably gathered from pictures and videos around the office, SoftLayer employees don't wear uniforms, but SLayers love to wear SoftLayer swag, and this "mechanic" shirt has been one of the most popular sellers in our company store:

Earn Your Bars Shirts

We wanted to recognize the employees that have given weeks (and sometimes months) of their time to join a Go Live Crew for a data center build-out, so we took that popular shirt and added a little flair. Following the "earn your stripes" idea, these employees have "earned their bars" for each data center they help build.

Earn Your Bars Shirts

Every employee who was on a Go Live Crew in Seattle, Washington, D.C., San Jose, Singapore or Amsterdam will get shirts with location-specific graphics to recognize their contribution, and their most recent shirt will have the "bars" you see in the picture above.

As a bit of added recognition, here are the shirt recipients for each data center location:

Earn Your Bars Shirts
Seattle Go Live Crew
John E., Edmund G., Robert G., Joe H., Brad L., Charles P., Joshua R., William S., Zane W.
Earn Your Bars Shirts
Washington, D.C. Go Live Crew
Troy D., John E., Reed F., Edmund G., Robert G., Brad L., Charles P., Joshua R., Zane W.
Earn Your Bars Shirts
San Jose Go Live Crew
Kalin D., John E., Chris F., Hector F., Edmund G., Robert G., Tim L., Russ M., Edward R., Brent R., Brandon S., Joshua Z.
Earn Your Bars Shirts
Singapore Go Live Crew
Chris F., Joshua F.. Ryan G., Robert G., Hao H., Tim L., Russ M., Todd M., Kyle S., Eric V.
Earn Your Bars Shirts
Amsterdam Go Live Crew
Raul A., Brian C., Elijah F., Hector F., Edmund G., Robert G., Sydney M., Stephen M., Michael P., Goran P., Mark Q., Edward R., Jason R., Brandon S., Sopheara S., Joshua Z.

And if you happened to compare the names between all five teams, you'll notice that Robert Guerra was on every crew. You know what that means?

Earn Your Bars Shirts

He has a brand new wardrobe.

CBNO.

-@lavosby

December 2, 2011

Global Network: The Proof is in the Traceroute

You've probably heard a lot about SoftLayer's global expansion into Asia and Europe, and while the idea of geographically diversifying is impressive in itself, one of the most significant implications of our international expansion is what it's done for the SoftLayer Network.

As George explained in "Globalization and Hosting: The World Wide Web is Flat," our strategic objective is to get a network point of presence within 40ms of all of our users and our users' users to provide the best network stability and performance possible anywhere on the planet. The reasoning is simple: The sooner a user gets on on our network, the quicker we can efficiently route them through our points of presence to a server in one of our data centers.

The cynics in the audience are probably yawning and shrugging that idea off as marketing mumbo jumbo, so I thought it would be good to demonstrate how the network expansion immediately and measurably improved our customers' network experience from Asia to the United States. Just look at the traceroutes.

As you're probably aware, a traceroute shows the "hops" or routers along the network path from an origin IP to a destination IP. When we were building out the Singapore data center (before the network points of presence were turned up in Asia), I ran a traceroute from Singapore to SoftLayer.com, and immediately after the launch of the data center, I ran another one:

Pre-Launch Traceroute to SoftLayer.com from Singapore

traceroute to softlayer.com (66.228.118.53), 64 hops max, 52 byte packets
 1  10.151.60.1 (10.151.60.1)  1.884 ms  1.089 ms  1.569 ms
 2  10.151.50.11 (10.151.50.11)  2.006 ms  1.669 ms  1.753 ms
 3  119.75.13.65 (119.75.13.65)  3.380 ms  3.388 ms  4.344 ms
 4  58.185.229.69 (58.185.229.69)  3.684 ms  3.348 ms  3.919 ms
 5  165.21.255.37 (165.21.255.37)  9.002 ms  3.516 ms  4.228 ms
 6  165.21.12.4 (165.21.12.4)  3.716 ms  3.965 ms  5.663 ms
 7  203.208.190.21 (203.208.190.21)  4.442 ms  4.117 ms  4.967 ms
 8  203.208.153.241 (203.208.153.241)  6.807 ms  55.288 ms  56.211 ms
 9  so-2-0-3-0.laxow-cr1.ix.singtel.com (203.208.149.238)  187.953 ms  188.447 ms  187.809 ms
10  ge-4-0-0-0.laxow-dr2.ix.singtel.com (203.208.149.34)  184.143 ms
    ge-4-1-1-0.sngc3-dr1.ix.singtel.com (203.208.149.138)  189.510 ms
    ge-4-0-0-0.laxow-dr2.ix.singtel.com (203.208.149.34)  289.039 ms
11  203.208.171.98 (203.208.171.98)  187.645 ms  188.700 ms  187.912 ms
12  te1-6.bbr01.cs01.lax01.networklayer.com (66.109.11.42)  186.482 ms  188.265 ms  187.021 ms
13  ae7.bbr01.cs01.lax01.networklayer.com (173.192.18.166)  188.569 ms  191.100 ms  188.736 ms
14  po5.bbr01.eq01.dal01.networklayer.com (173.192.18.140)  381.645 ms  410.052 ms  420.311 ms
15  ae0.dar01.sr01.dal01.networklayer.com (173.192.18.211)  415.379 ms  415.902 ms  418.339 ms
16  po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  417.426 ms  417.301 ms
    po2.slr01.sr01.dal01.networklayer.com (66.228.118.142)  416.692 ms
17  * * *

Post-Launch Traceroute to SoftLayer.com from Singapore

traceroute to softlayer.com (66.228.118.53), 64 hops max, 52 byte packets
 1  192.168.206.1 (192.168.206.1)  2.850 ms  1.409 ms  1.206 ms
 2  174.133.118.65-static.reverse.networklayer.com (174.133.118.65)  1.550 ms  1.680 ms  1.394 ms
 3  ae4.dar01.sr03.sng01.networklayer.com (174.133.118.136)  1.812 ms  1.341 ms  1.734 ms
 4  ae9.bbr01.eq01.sng02.networklayer.com (50.97.18.198)  35.550 ms  1.999 ms  2.124 ms
 5  50.97.18.169-static.reverse.softlayer.com (50.97.18.169)  174.726 ms  175.484 ms  175.491 ms
 6  po5.bbr01.eq01.dal01.networklayer.com (173.192.18.140)  203.821 ms  203.749 ms  205.803 ms
 7  ae0.dar01.sr01.dal01.networklayer.com (173.192.18.253)  306.755 ms
    ae0.dar01.sr01.dal01.networklayer.com (173.192.18.211)  208.669 ms  203.127 ms
 8  po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  203.518 ms
    po2.slr01.sr01.dal01.networklayer.com (66.228.118.142)  305.534 ms
    po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  204.150 ms
 9  * * *

I won't dive too deep into what these traceroutes are telling us because that'll need to be an entirely different blog. What I want to draw your attention to are a few key differences between the pre- and post-launch traceroutes:

  • Getting onto SoftLayer's network:. The first reference to "networklayer" in the pre-launch trace is in hop 12 (~187ms). In the post-launch trace, we were on "networklayer" in the second hop (~1.5ms).
  • Number of hops: Pre-launch, our network path took 16 hops to get to SoftLayer.com. Post-launch, it took 8.
  • Response times from the destination: The average response time from SoftLayer.com to Singapore before the launch of our network points of presence in Asia was about 417ms (milliseconds). After the launch, it dropped to an average of about ~250ms.

These traceroutes demonstrate that users in Singapore travel a much better network path to a server in one of our U.S. data centers than they had before we turned up the network in Asia, and that experience isn't limited to users in Singapore ... users throughout Europe and Asia will see fewer hops and better speeds now that the data centers and points of presence on those continents are live. And that's without buying a server in either of those markets or making any changes to how they interact with us.

Managing a worldwide network for a worldwide customer base with thousands of different ISPs and millions of possible routes is not a "set it and forget it" endeavor, so we have a team of engineers in our Network Operations Center that focuses on tweaking and optimizing routes 24x7. Branching out into Europe and Asia introduces a slew of challenges when working with providers on the other side of the globe, but I guess it's true: "If it were easy, everyone would do it."

Innovate or die.

-@toddmitchell

November 27, 2011

Change is Good

We are closing down 2011 and beginning to prepare for a new year that is bound to be full of exciting changes and growth for our company, and in the midst of the calendar change, I'm reminded that my two-year anniversary of becoming a SLayer will be here soon too. Has time flown?! So many things have changed in the past two years, so I thought it would be fun to think about some things that have changed since my first day on the job.

To give you an idea of how things have changed in our office alone:

  • Our last office had two kitchens and two microwaves. At our Alpha headquarters, we have six kitchens with twelve microwaves. It's so nice that I don't have to wait in line to heat up my lunches anymore.
  • In the Alpha office's main kitchen, we have a Sonic ice machine ... if you aren't from the southern part of the US, you might not know why this is so cool, but if you've had a Cherry Limeade delivered to your car, you'll know exactly what I'm talking about.
  • Previously, we had to share a bathroom with a few other companies. Now we're the only company in our building, and there are three sets bathrooms just for us.
  • When I started we had four conference rooms. Now we have sixteen ... Not even counting the conference rooms in our other locations!

Speaking of "other locations," it'd probably be worthwhile to talk about about a few of bigger changes that happened outside of the walls of the Dallas office.

  • When I started, SoftLayer was run by around 160 SLayers. Now we're over 650!
  • In January 2010, we were on one continent. Now we've added Asia and Europe presences to our foundation in North America.
  • Those international presences have helped us expand our data center footprint. We had three data centers (Dallas, Seattle and Washington, D.C.) when I started. Now we have thirteen data centers around the world, and in addition to those three markets, we now have SLayers in Houston, San Jose, Singapore and Amsterdam!
  • On my first day, our marketing team consisted of three people. Now we have more than fifteen people ... and looking to hire more.
  • Two years ago, we had around 6,000 customers. Today we have more than 25,000 customers located in over 110 countries!

I've been through a headquarter move, a merger, a huge network expansion and multiple product additions, but one thing that remains the same is our dedication to providing our customers with the best on-demand hosting solution in the world... and of course having fun while we are at it!

-Summer

Categories: 
November 25, 2011

Online in Amsterdam: Innovators Wanted

Since I started with SoftLayer a couple of months ago, I have been asked by industry analysts, customers, interviewees and my drinking friends ... ahem, I mean networking event associates, "Why did SoftLayer choose Amsterdam for its European headquarters?"

My answer has always been consistent: It's all about the products and the people.

On the product side, having our data center on the AMS-IX gives us lightning fast connectivity to one of the biggest data exchanges in Europe. Combined with our 10GB PoPs in Frankfurt and London, it means we have minimal latency, so your customers are happy. With these arrangements, we're able to extend the ability for customers only to pay for outbound public traffic. Did I mention that the three-tier network is up and running? Public, private and management ... Okay, okay, you get it: Being in Amsterdam extends our industry leading global network.

Amsterdam is not the only game in town where we could get a great connection, though. SoftLayer wanted to make the other kinds of connections to grow a global business ... connections with the right people.

It was not that not that long ago when ten guys were working out of a living room to change the way hosting was done. Now you're reading the blog of a global company with several hundred million in turnover, and the entrepreneurial spirit is stronger than ever. SoftLayer wanted to be in a place where we could hire and conspire with other global pioneers, and with Amsterdam's long history of creativity, innovation and global trade (not to mention Oliebollen), SoftLayer selected Amsterdam for its EMEA HQ.

This video from Don Ritzen and the Rockstart Accelerator team articulate the environment we are glad to be a part of:

With the Amsterdam data center officially online, we've had a chance to get out of the facility and into the community, and we are fitting right in. A couple of weeks ago, I was honored to speak at the Appsterdam Launch Party 2.0 Overwinter. The Appsterdam team is developing an infrastructure so that startups can more easily thrive and focus on what they do what they do best: innovate.

Mike Lee, mayor of Appsterdam asked all the speakers to tell the pan-European audience why we were speaking at the event and what we had to offer the developer community. For me it was an easy answer: We bring automated on demand hosting infrastructure to the community so people can focus on building great products. We also support the community with a referral program, so if developers refer clients to SoftLayer, we will pay them a generous commission ... Not to mention that empowerment and innovation are core SoftLayer values, so we will continue to improve our platform so our customers can control their IT environment with the latest and greatest technologies in the industry.

Needless to say, the audience was intrigued. And I didn't even show them what a SoftLayer pod looks like ...

SoftLayer Amsterdam
SoftLayer Amsterdam

We're looking at the tip of the iceberg in Europe, and we're ecstatic about the opportunities and possibilities that await us as we build on our foothold here and continue our worldwide expansion. If you want to join a young startup-like team in Amsterdam, we want to hear from you ... We're hiring like crazy right now: SoftLayer Careers

-Jonathan

November 18, 2011

Four Years of SLaying in Seattle

How are we already in mid-November? Did 2011 just fly by us or what? As we approach 2012, I will be celebrating my fourth anniversary with SoftLayer in our Seattle data center. Seattle was SoftLayer's first data center outside of the Dallas area when it opened four years ago, and since then, I've seen the launch of Washington D.C., the Dallas HQ + DAL05, San Jose, Singapore and Amsterdam ... while adding a few data centers in Houston and Dallas after the merger with The Planet last year. We've gone from ~15,000 servers when I started to around 100,000 servers in 13 data centers with 16 network PoPs on three different continents around the world. It's safe to say we've grown.

In the four years since our Seattle facility launched, over 60% of our original team – the folks our Dallas team trained – are still here. Being part of such a huge team and watching the SoftLayer roll out data centers around the world is exciting, and seeing our customers grow with us is even better. In the midst of all of that growth, our team is always trying to figure out new technologies and techniques to share with customers to help them meet their ever-evolving needs. The goal: Give our customers total control.

One great example of this focus was our recent launch of QuantaStor Storage Servers. We teamed up with industry leader OS Nexus to bring our customers a production-ready mass storage appliance with a combined SAN and NAS storage system built into the Ubuntu Server and provides a number of system features such as snapshots, compression, remote replication and thin provisioning. A customer could use this in a number of environments from virtualized systems to video production to web and application servers, or as a backup based server. If you're looking for a mass storage system, I highly recommend it.

If we've grown this much in my first four years, I can only imagine what the business will look like four years from now. A SoftLayer data center on every corner? Maybe we can get PHIL to figure out how we can put a SoftLayer pod in the space normally occupied by a coffee shop ... making sure to keep as much coffee as possible, obviously.

-Bill

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