Posts Tagged 'Expo Hall'

May 14, 2013

Interop 2013 - SoftLayer + Supermicro Server Challenge II

The SoftLayer team visited Las Vegas for Interop 2013, and attendees from around the world stopped by our booth to take on the infamous Server Challenge II. The challenge was completed more than two hundred and fifty times with an average time of 1:31.34.

The Server Challenge II "Hall of Fame" was particularly competitive at Interop 2013. Only 8 seconds separated our first place finisher from tenth place:

Interop Server Challenge

Jim Chrapowicz recorded the competition-winning time of 58.40 seconds (after a 5-second penalty for not closing one of the latches), edging out the second place time by a razor-thin margin of less than two tenths of a second. For his Server Challenge II heroics, Jim is being rewarded with the MacBook Air grand prize, and everyone who made the top ten list will be receiving $25 iTunes gift cards. Here's video of the winning completion:

Take a look at some of the other action from the show floor:

Interop Server Challenge

Interop Server Challenge

Interop Server Challenge

Interop Server Challenge

About the Server Challenge II

The Server Challenge II is a race to reassemble a scaled-down version of a SoftLayer server rack. Participants are tasked with repopulating the drive bays of two 2U Supermicro servers and plugging 18 network cables into network switches. The competition provides conference attendees with a fun opportunity to get hands-on with the servers and network gear that fuel SoftLayer's global cloud infrastructure platform. For more information about the Server Challenge II, check out "Server Challenge II: How SoftLayer Saves the World."

About SoftLayer

SoftLayer operates a global cloud infrastructure platform built for Internet scale. Spanning 13 data centers in the United States, Asia and Europe and a global footprint of network points of presence, SoftLayer's modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a global network for secure, low-latency communications. With 100,000 devices under management, SoftLayer is the largest privately held Infrastructure-as-a-Service (IaaS) provider in the world with a portfolio of leading-edge customers from Web startups to global enterprises. For more information, visit softlayer.com.

About Supermicro

Supermicro, the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its "We Keep IT Green" initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market. For more information, visit supermicro.com.

April 23, 2013

Server Challenge II: How SoftLayer Saves the World

SoftLayer made our way to San Francisco for another great year of digital marketing fun at ad:tech. This event is always a blast because it allows us trade show roadies to change up our usual dialogue and talk about SoftLayer in a unique way ... Instead of fielding technical questions about our platform, we get to talk about our cloud hosting solutions from a "big picture" perspective. This year, the bridge between those "big picture" discussions and the hardware and technical side of our business was the Server Challenge II.

This isn't the first time the advertising-focused crowd at ad:tech has seen the Server Challenge, but with the competition's new retro arcade game design, it was much more of a focal point this year than it has been in years past ... And it didn't hurt that we were in an awesome location right at the entrance of the expo floor:

Server Challenge II - ad:tech

Given the fact that most people who stopped at our booth were drawn to us as part of a crowd around the Server Challenge, the first question we heard was subtly different than the "What does SoftLayer do?" question we're used to answering at ad:tech. This year, most of my conversations started with an attendee asking, "What in the world does this game have to do with SoftLayer?" Luckily, the graphic on the front of the Server Challenge with three simple objectives provides a great outline for the competition's relevance to our business:

  1. Load the Data
  2. Connect the Network
  3. Save the World

1. Load the Data

Game Application: Insert all 24 of the drive trays into the drive bays of two Supermicro servers.
SoftLayer Significance: We have more than 100,000 Supermicro servers in our 13 data centers around the world. When you walk into one of our facilities in Dallas, Houston, Seattle, Washington, D.C., San Jose, Amsterdam or Singapore, you'll see racks filled with servers just like the ones in the Server Challenge II, and those servers are loaded up with the hard drives you choose when you order from us.

2. Connect the Network

Game Application: Connect the 18 network cables into the three network switches.
SoftLayer Significance: The three different colors of network cables are the same colors you'll see in our data centers. The red cables carry public network traffic, the blue cables carry private network traffic, and the green cables carry out-of-band management network traffic. This is a huge differentiator for SoftLayer because those three physical networks allow for much greater flexibility for our customers. While the public network is serving public traffic to your websites, games and apps, you could be running an off-site backup of your database over the private network (where you don't incur bandwidth charges), and you can manage your server over SSL, PPTP and IPSEC connections via the out-of-band management network carried by the green cables.

3. Save the World

Game Application: Win a MacBook Air!
SoftLayer Significance: SoftLayer provides the flexible, scalable platform on which you can build your application, run your game or push an advertising campaign. The fact that all of our servers are racked, networked and ready for your order means that we're ready to "Save the World" for you by provisioning on-demand bare metal cloud servers and virtual cloud computing instances.

At least four or five times per show, I hear attendees talking about how the Server Challenge is the most fun game at the conference (even at GDC ... where the entire expo hall is filled with gaming companies). While it draws crowds for being fun, the best part of the competition is that it helps us tell our story and creates memories at the same time. When Server Challenge competitors hear that their companies need a new server, they're going to have a flashback to stepping up to a SoftLayer server rack and learning what makes SoftLayer the best choice as a cloud hosting provider. With the crowds we see at every show, that means we've got a lot of future customers:

Server Challenge II - ad:tech

Thanks to all of the ad:tech attendees who took on the Server Challenge II this year. The show actually had one of the most dramatic conclusions of any we've ever had before! Yuki Matsumoto broke the one-minute mark early on Day 2 of the expo with his first attempt of the day, and John Li managed to squeak by him with a time of 0:58.05 less than five minutes before the show floor closed:

Yuki had one shot at redemption as the last competitor of the show, but he wasn't able to beat John's 58-second completion, so the MacBook Air went to John Li! Keep practicing your server-building skills and come look for SoftLayer (and the Server Challenge) in an expo hall near you!

-Summer

March 8, 2013

Server Challenge II: Strata Conference 2013

If you want to find the Server Challenge II on an exhibit hall floor, just look for a crowd in one of the aisles and listen for cheers. When SoftLayer partnered with Supermicro to build a retro upgrade for our original Server Challenge, we knew the results would be phenomenal, and we haven't been disappointed. Other booths are chatting with one or two attendees while we've got the attention of 20+ as we explain what the Server Challenge II is all about and how it relates to what we do.

Strata Conference

About a dozen Strata Conference attendees asked where the Server Challenge II would show up next, and upon hearing that we'd have it at SXSW next week, one (semi-jokingly) begged us to let him rent the unit so he could practice beforehand. It almost seems like the competition is getting a cult following. And we love it.

Beyond the simple fact that the Server Challenge II affords us to talk about SoftLayer's differentiators as a cloud infrastructure provider, the competition actually brings flocks of attendees to our booth at the *end* of a show when other booths are already starting to packing up to go home. At Strata, the top four times were set in the last two hours of the show, and the very last attempt (which started right when the lights were flashing to signal the end of the show) was less than five seconds for taking the top spot.

In the end, Jonathan Heyne Galli bested the competition to take home bragging rights and a MacBook Air with a speedy time of 1:04.45. To showcase the winning attempt in a unique way, I grabbed my phone and fired up Vine:

If you have twelve more seconds to watch two other attempts, the Second Place and Third Place attempts were also captured with Vine.

In the midst of all of this competition, I've been blown away at the sportsmanship between competitors. I know how cheesy that sounds given the fact that we're talking about a game with a server rack in an expo hall, but it's true. Carson, the third place finisher, actually beat Jonathan's 1:04.45 toward the end of the show, but one of the drive tray arms wasn't clipped closed when he stopped the timer. We explained that we couldn't give him the top spot but that we could wipe that score and give him one more chance to replicate the result (with no errors), and he was quick to agree. He wouldn't want someone else to win with an "incomplete" build if he were in first place, so he didn't want to win that way.

Here was the final leader board from Strata 2013:

Strata Leader Board

Given the floods of traffic to our booth wherever the Server Challenge II turns up, it's only a matter of time until someone makes a documentary on the Server Challenge like The King of Kong: A Fistful of Quarters. I can see it now ... The Server Sultan: Get in Line to Bring Servers Online.

-@khazard

June 29, 2012

We're Shipping Up to Boston - HostingCon 2012

It's that time of year again ... HostingCon is upon us, and we're faced with an interesting challenge: Go even bigger and badder in Boston than we did at HostingCon 2011 in San Diego. And that's a tall order.

Given the fact that we've already sponsored and participated in dozens of conferences around the world this year, you might be surprised to learn that we've still got a surprises in our bag of tricks. Without giving too much away, I thought I'd share a few of the SoftLayer-specific highlights you make note of if you're planning your HostingCon itinerary.

Conference Sessions

Want some hosting insight from the executive management team of one of the largest privately held hosting providers in the world? You might want to add these sessions to your calendar:

Partnerships Done Right
Lance Crosby, CEO
9:00am – Monday, July 16
Management Track

As more "non-traditional" hosters (telcos, cable companies & VARs) enter the cloud services market finding the right partner is a must. The opportunity is huge but this isn’t a situation where a rising tide will float all boats. Lance Crosby, CEO of SoftLayer will explain how, in order to be successful, you’ll need to understand the following: 1) Building for Internet Scale, 2) Think platform first, and 3) How to automate. The session will include discussion of how SoftLayer leverages partners to drive business growth.

Build vs Buy: Operations & Billing Automation
Nathan Day, Chief Scientist (+ Panel)
9:00am – Tuesday, July 17
Technology Track

The finance, operations and administrative back office of a hosting company can be a complex animal. Some hosts have dedicated software development teams to build in-house solutions, others opt to buy as much as they can from 3rd party vendors. Hear three different approaches to tackling the problem, and learn how your product line can determine the optimal mix of open source, home grown and off-the-shelf solutions.

Finding Your Story: Branding and Positioning in the Hosting Industry
Simon West, CMO
2:00pm – Tuesday, July 17
Sales & Marketing Track

In a crowded marketplace it's critical to establish a clear position and identity in the minds of your customers and prospects. SoftLayer CMO Simon West will discuss best practices for defining and articulating your brand position, illustrating with specific examples drawn from his experience in building some of the industry's most notable brands.

Build, Launch, Sell: Strategies for Launching a Product in the Hosting Business
George Karidis, CSO (+ Panel)
3:00pm – Tuesday, July 17
Management Track

Introducing value-added services around basic hosting can be the strategy that turns a hosting business into a winning venture for the host, and a truly valuable service for the customer. In this interactive session, a panel of product management experts from the hosting business will cover best practices for building (or integrating), launching and selling a new product to your customers, helping you to develop processes, procedures and strategies for seeing a new product launch through from start to finish.

The SoftLayer Booth: #413

When you step into the expo hall at the John B. Hynes Convention Center, you're going to see SoftLayer. In our 20' x 30' space at booth 413, we'll have a few of your favorite SLayers available to answer any and all of your questions about what's new and what's next for SoftLayer ... And to pass out some always-popular SoftLayer swag.

SoftLayer Booth

By popular demand, the Server Challenge will be making its return to HostingCon, and if last year is any indication, the competition will be fierce. The pride of besting all HostingCon attendees in reassembling a server rack is arguably as valuable as the New iPad the winner receives. Though your pride doesn't have a Retina Display.

Host Me All Night Long

Following the phenomenal success of "Geeks Gone Wild" last year (headlined by The Dan Band), we knew we had our work cut out for us when it came to planning a party for HostingCon in Boston. We've teamed up with cPanel and comcure to put together "Host Me All Night Long" at Royale Boston on Monday, July 16.

Host Me All Night Long

One of my favorite comedians, Ralphie May, is going hit the stage at 8pm, and you won't want to miss a second of his set. Following Ralphie, Yellow Brick Road is bringing their award-winning Classic Rock tribute skills from Las Vegas to keep the night going. Given the name of the party, you shouldn't be surprised when a little AC/DC "You Shook Me All Night Long" is played.

Like last year, the attendance is strictly limited, and when the number of tickets available at http://hostingconparty.com/ reaches zero, you're out of luck. Even if you're our best customer ever, you need a ticket to get in the door, so register while you can! If you show a little extra SoftLayer love on Twitter or Facebook, send me a link to it (khazard@softlayer.com), and I might be able to hook you up with a VIP code to get you priority access and into the VIP section at the venue.

Like the Dropkick Murphys, we're "shipping up to Boston," and we hope to see you there!

-@khazard

June 21, 2012

New Swag, New Booth, New Product Announcement: SoftLayer at Cloud Expo East 2012

When a SLayers pack their bags and heads to the 'Big Apple,' we go BIG. Our most recent trip to NYC for Cloud Expo East proved that statement over and over again. When I heard I'd be one of the employees representing SoftLayer at the Javits Convention Center, I did a little dance ... Cloud Expo is one of my favorite conferences, and New York City is one of my favorite cities, so I had a lot to be excited about.

Cloud Expo East and Cloud Expo West are two of the biggest shows SoftLayer sponsors every year. Attendees come from various industries — from digital marketing agencies to software as a service providers to hosting resellers — with their own needs and questions about what's happening "in the cloud." Because our Cloud Expo presences usually get a ton of traffic, we decided to unveil our brand new 20' by 20' booth in New York:

SoftLayer at Cloud Expo East

For the last few months, we've been sketching, editing and tweaking our vision of the booth. Naturally, our new "Build the Future" branding was present, and you could see the simple "Our Platform. Your Vision." statement from wherever you were. By the time the design was finalized, we were on pins and needles in anticipation, waiting for the booth leap off the paper. We weren't disappointed, and conference attendees weren't either.

In addition to the hundreds of conversations we had with attendees about SoftLayer's cloud computing capabilities, it was pretty amazing to me that so many people commented on our booth design. Many attendees noticed that our booth gets bigger and bigger every year, and the fact that our booth towered over most of the other booths in the area made that a pretty easy observation. As attendees were moving down the escalators into the exhibition hall, they were greeted by the SoftLayer. Because the booth was designed with an open-concept in mind, we never felt too claustrophobic ... Even when a flood of people would come hunting for the new SoftLayer flexi-frisbees we were giving out after they heard Duke or Marc present.

SoftLayer at Cloud Expo East

Despite the "openness" of the booth design, many attendees were able to gather what SoftLayer is all about from the graphic side panels ... and the Server Challenge:

SoftLayer at Cloud Expo East

That's right. The infamous Server Challenge continued to draw crowds and spark conversations in the new booth. And it was the perfect "finishing touch" to put the new conference presence over the top. While some attendees were hesitant to step up to try their hands at the competition, others were eager to accept the challenge. And as usual, the leader board was impossibly close:

  1. Dejian Fang - 0:59.08
  2. Corjan Bast - 0:59.59
  3. Logan Best - 1:00.49
  4. Jeffrey Abatayo - 1:01.00
  5. Bryan Wong - 1:01.84

The top time of 59.08 seconds was a mere 2.76 seconds faster than the fifth place time!

When conference attendees weren't watching the Server Challenge craziness or ducking to avoid an errant SoftLayer frisbee, we had a few more "oohs" and "ahhs" to share. In the new booth design, we incorporated four iMacs, one in each corner. If an attendee had a question about our portal, our pricing or our API, we could fire up a browser and use the SoftLayer-sponsored conference wifi to take them where they needed to go. If no one was using the computers, the screens would show a flashy video that included some interesting SoftLayer facts and a look at a SoftLayer Truck Day.

SoftLayer at Cloud Expo East

Off the expo floor, SoftLayer CTO Duke Skarda and Vice President of Product Innovation Marc Jones announced our new product, Private Clouds. No big deal. If you didn't see that announcement or you want to learn more, Nathan Day (SoftLayer's Chief Scientist) posted a fantastic blog coinciding with SoftLayer's private clouds release, and Duke followed up with an in depth look at how and why we chose to build private clouds the way we did.

Sad that you missed your chance to see the new 20' x 20' booth in person? Don't cry... If you're in the Silicon Valley for Cloud Expo West (November 5-8), we won't be hard to spot.

-Natalie

Categories: 
May 2, 2012

Social Media and the SoftLayer Server Challenge

I've been working at SoftLayer for almost ten months now, in my relatively short tenure, I've written hundreds (if not thousands) of tweets covering a broad range of topics and events ... As a Social Media Coordinator, it's an integral part of my job. Given what I've learned about hosting in the past year, I'm constantly surprised by how second-nature this intimidatingly technical industry has become. I guess that's what happens when you're immersed in a technology-focused company like SoftLayer.

Beyond sharing technical news and content about what's happening in the world of cloud computing, I'm also responsible for keeping our customers in the loop about all of our trade shows, conferences and events. If you've been to a technology trade show in the past year, you probably saw SoftLayer. We sponsor, attend or exhibit at more than sixty events every year, and it feels like I have been to them all. I know the ins and outs of every event on our schedule well before it begins, regardless of whether that event's down the street or in an exotic location like Hong Kong, Tokyo, Singapore, Amsterdam or London (Interesting fact: In the past week, we had events in all of those locations).

Social media is one of the ways our customers and followers can keep a pulse on SoftLayer's activity and growth. We travel the world to share how we help customers Build the Future, and as a part of the social media team, I get to help introduce that conversation. Let's use Internet World as an example.

Last week, a group of SLayers traveled to London to attend Internet World. To prepare for Internet World, I tried to schedule and share as much relevant content about SoftLayer with the #iwexpo audience to generate awareness and drive traffic to our booth. At larger shows like Internet World, we typically have a conference session or speaking engagement, and on the expo hall floor, you'll usually see a crowd like this one milling around our booth:

Internet World 2012

The Server Challenge generates its own social media — from word-of-mouth "you've gotta try this" conversations at the show to the typical "social media" channels like Twitter and Facebook. The gamifiction of rebuilding a miniature SoftLayer server rack is one of those interesting, entertaining and innovative ideas that seems to be unique to the mad scientists at SoftLayer. Invariably, the competition "ain't over 'til the fat lady sings," and at Internet World, we had the most dramatic competition conclusion ever ... But we'll get back to that in a minute.

From a social media perspective, the folks who stop by SoftLayer's booth want to watch the leader board as the show progresses. The expo hall may be open for several days, so it might be tough to keep an eye on the Server Challenge leader board ... Attendees then trust us to keep them informed via social media. Every day, we post the latest times to beat, and when we look at our analytics, it's wild to see the number of people clicking through to see the current top ten times. It doesn't seem like much, but a few hundred people at Internet World wanted to know what this table looked like throughout the whole show:

Internet World 2012

The top two times you see on the final leader board caused the late-show dramatics. Joseph Waite clocked a fantastic 1:03.68 to secure the top spot on the board in the middle of Day 3 at the show, and Rob McEwen stepped up to the challenge for his Day 3 attempts about 10 minutes prior to the scheduled close of the expo hall. With about 25 onlookers, Rob stopped the clock on his second attempt with a time of 1:02.14 ... Good enough for first place.

The problem: One of the drive trays was not installed all the way.

Because we want to make sure the winner has everything installed correctly in the fastest time, we had to add 5 seconds to his time for the mistake, and we gave him one more chance to complete the challenge to be fair to him. Unfortunately, the final attempt didn't beat Joseph's 1:03.68, so the new iPad was destined for Joseph. While Rob was a little bummed, he understood the reasoning for the decision, and he committed to stopping by our booth next year to win his iPad outright.

I was a few thousand miles away from all of this activity, but I felt like a major part of it given my social media involvement in tracking and sharing the latest updates. The best part of my job is when I get to interact with our customers, whether it be face to face or virtually. I want the messages you see on @SoftLayer and facebook.com/SoftLayer to be entertaining, interesting and helpful. We want you to feel connected to what's happening at SoftLayer and what we're all about.

Speaking of giving you insight into "what we're all about," I can't wrap up this blog about Internet World without sharing a little "insider" information about the SLayers at the booth: They're pretty competitive. They ran their own internal Server Challenge:

Internet World 2012

And if anyone is curious about the fastest time we've ever had in the Server Challenge, you can see it right there at the top of the list. Though to be fair, Kevin's probably done it a few thousand times.

-Rachel

November 21, 2011

The SoftLayer Server Challenge - ad:tech Expertise

If you've visited SoftLayer at a large conference this year, you probably came face-to-rack with our Server Challenge. Your task: Reassemble our miniature rack of SuperMicro servers in the fastest time at the conference. To do this, you need to install twenty drive trays in five servers and connect network cables in the correct switches to mirror the server rack setup on our data centers. If you're able to score the best time, you win an iPad 2!

In the sometimes-boring world of collateral and T-shirts at trade shows, the activity around this competition stands in stark contrast. It's been huge hit everywhere we go, so if you haven't had a chance to try your hand at the challenge, I'm sure we'll bring it to several of our 2012 shows. As a way of rewarding those of you who loyally follow our blog, I thought I could give you an advantage by sharing some tips for when you're in front of the Server Challenge rack ... And to give you an idea of how important these tips can be, look at how close the top two times were at ad:tech NYC:

That's right. 17 hundredths of a second between victory and defeat. Now are you ready to take some notes?

SoftLayer Server Challenge

The Start
When you start the challenge, don't look at the timer to see if your time started ... If it doesn't start, we'll stop you. By focusing your attention on the network cables or drive trays (whichever you choose to start with), you can save yourself a half of a second.

SoftLayer Server Challenge

Network Cables
You don't have to connect the network cables first, but I have to choose something to complete first, so the network cables won the coin flip. When you're connecting the network cables, it's best to grab all three cables of the same color and try to snap them in together. Plugging in the cables one-by-one requires three times the work.

SoftLayer Server Challenge

Hard Drives
When you're tackling the hard drives, the key is to line up the drives and have them installed completely before moving on. My tip for installing the drives is to tilt them in on a sideways angle, not at an upwards angle. If you try and tilt the drives upwards, you'll most likely get the drive tray stuck and have to remove it to try again. If you can do it precisely, picking up two drives at one time has worked well, and our all-time record of around 54 seconds took that approach.

SoftLayer Server Challenge

SoftLayer Server Challenge

SoftLayer Server Challenge

One last pointer: Lock them in place immediately after installing them. If you leave the latch open, it makes it harder to get neighboring drives installed, and it's such a small incremental effort to close the latch that even if you perfect a "close all the latches" technique at the end, you'd still end up spending more time.

SoftLayer Server Challenge

The Finish
Don't forget to put both hands back on the timer to stop your time. :-)

SoftLayer Server Challenge

Now that you're equipped with some of the best Server Challenge tips and tricks, we want you to start training. In 2012, we expect to see someone complete it in under 50 seconds ... And that person probably will carry the all-time record home – along with a new iPad 2!

Keep an eye on our Event Schedule for upcoming shows, and if there's a conference where you really want to see the Server Challenge, let us know and we'll see if we can set it up.

Good Luck!

-Summer

April 2, 2011

So ... What Does SoftLayer Do?

In the first quarter of 2011, SoftLayer presented in, exhibited at or sponsored at least thirty different conferences and events. We've globe-trotted to places like Orlando, San Francisco, New York, Las Vegas and Europa Park, Germany, to spread the word about who SoftLayer is and what we do. We've talked about data center pods over beers in Boston and showed some server skin at SxSW in Austin, and in the process, we got to share the SoftLayer story with literally thousands (if not tens of thousands) of people.

It turns out, there might be a few billion people on the planet that haven't heard of SoftLayer (yet), so every event we attend give us an opportunity to meet more people and explain the value SoftLayer can bring to their business. Take this week's Web 2.0 Expo for example: More than 500 people came by the our booth to learn more about us, get some cool swag or grab a beer during the booth crawl, and a hundred of them lined up to try their hand at the Server Challenge.

Server Challenge

Of the attendees who made it to the front of the pack to chat with one of us, it's remarkable to note how consistent some of the conversations were. Since we haven't really done a refresh to catch everyone up on what it is SoftLayer does (and since this blog is being presented in the sponsor section of Techmeme), a reintroduction may be in order.

Since the conversations I had at Web 2.0 Expo are so fresh in my mind, I thought I'd frame this little post around the most common questions we were asked by attendees learning about us for the first time (Warning: The responses to these general questions are SoftLayer's value statements, so they'll come off as very salesy ... Leading you to believe we'd answer any other way would be disingenuous, though):

"What does SoftLayer do?"
Simply put, SoftLayer is a hosting provider. That generalization doesn't do our business justice, though. We have ten data center facilities in Houston, Dallas, Washington D.C. and Seattle, and we host more than 80,000 servers for more than 25,000 customers worldwide. We offer cloud, dedicated and hybrid environments and resources that allow businesses to outsource their IT, so they can focus on their core competencies and give their hosting infrastructure to the experts.

"How are you different from <Hosting Competitor>?"
SoftLayer was built with a focus on a few core values: Innovation, Empowerment, Integration and Automation. Our hosting platform offers a true hybrid experience - dedicated and cloud services are seamlessly integrated - that can be accessed and controlled by customers in a number of ways. Each SoftLayer server supports three different kinds of network traffic (public, private and out-of-band management), and customers have complete access to their server via free KVM over IP included with every server. Everything you can do in our portal can be done with our API, and we're an industry leader in product innovation.

Oh, and you can also spin up a cloud server on our platform in under 15 minutes and a dedicated server with your specs and operating system in 2-4 hours.

"Do you support <XYZ Technology>?"
If <XYZ Technology> is current, legal and useful, you can probably use it on our platform. If we don't directly offer software or services you need, we have droves of customers and partners who probably do, and we're happy to refer you to them. Given the unparalleled access you get to your SoftLayer hosting environment, the world is your oyster.

"Impressive sales pitch, but how do I know it's more than just a pitch?"
Our business is designed around making our customers happy. Our services are offered on month-to-month contracts, so we have to continue to provide great service to you or we lose your business. We can share customer success stories until we're blue in the face, but what really matters is what your experience is when you try us out.

Somewhere in there, you might have written me off as just some public relations guy, but I believe every word in those responses (as I'm sure my 550+ coworkers do). I'm not trying to claim that if you host with SoftLayer you'll never have another problem or that people don't make mistakes on our end, but as a company, you'd be hard-pressed to find a more devoted group of people focused on providing the best experience in the business.

-@quigleymar

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