This is a guest blog from Mike Genstil of Visualize ROI, a SoftLayer Tech Marketplace Partner providing a flexible platform for enabling sales and marketing professionals to place ROI models on the web in an engaging format.
Tech Partners Marketplace: http://www.softlayer.com/marketplace/visualizeroi
Don’t Tell Me … SHOW Me the Numbers
We are living in a new world of increased corporate accountability and frugality. Thanks to unpredictable markets and unscrupulous leaders, the stakes have been raised in corporate decision-making. We have entered an “ROI revolution,” where CFOs, CMOs, and CIOs are demanding detailed business cases before they will make a purchase. Questions asked of vendors by executives are, “What is the Return on Investment?” and, “What is my Total Cost of Ownership?”