In October, SoftLayer's data center in Singapore (SNG01) celebrated its first birthday, and our data center in Amsterdam (AMS01) turned one year old this week as well. In twelve short months, SoftLayer has completely transformed into a truly global operation with data centers and staff around the world. Our customer base has always had an international flavor to it, and our physical extension into Europe and Asia was a no-brainer.
At the end of 2011, somewhere in the neighborhood of 40% of our revenue was generated by companies outside of North America. Since then, both facilities have been fully staffed, and we've ratcheted up support in local startup communities through the Catalyst program. We've also aggressively promoted SoftLayer's global IaaS (Infrastructure-as-a-Service) platform on the trade show circuit, and the unanimous response has been that our decision to go global has been a boon to both our existing and new customers.
This blog is filled with posts about SoftLayer's culture and our SLayers' perspectives on what we're doing as a company, and that kind of openness is one of the biggest reasons we've been successful. SoftLayer's plans for global domination included driving that company culture deep into the heart of Europe and Asia, and we're extremely proud of how both of our international locations show the same SLayer passion and spirit. In Amsterdam, our office is truly pan-European — staffed by employees who hail from the US, Croatia, Greece, France, the Netherlands, Poland, Spain, Sweden, Ireland and England. In Singapore, the SoftLayer melting pot is filled with employees from the US, Singapore, Malaysia, Indonesia and New Zealand. The SoftLayer culture has flourished in the midst of that diversity, and we're a better company for it.
All of this is not to say the last year has not been without challenges ... We've logged hundreds of thousands of air miles, spent far too many nights in hotels and juggled 13-hour and 6-hour time zone difference to make things work. Beyond these personal challenges, we've worked through professional challenges of how to make things happen outside of North America. It seems like everything is different — from dealing with local vendors to adjusting to the markedly different work cultures that put bounds around how and when we work (I wish I was Dutch and had as many vacation days...) — and while some adjustments have been more difficult than others, our team has pulled through and gotten stronger as a result.
As we celebrate our first anniversary of global operations, I reflect on a few of the funny "light bulb" moments I've experienced. From seeing switch balls get the same awed looks at trade shows on three different continents to realizing how to effectively complete simple tasks in the Asian business culture, I'm ecstatic about how far we've come ... And how far we're going to go.
To infinity and beyond?