Posts Tagged 'Incubator Program'

April 12, 2013

Catalyst at SXSW 2013: Mentorship and Meaningfulness

In the Community Development group, our mission is simple: Create the industry's most substantially helpful startup program that assists participants in a MEANINGFUL way. Meaningfulness is a subjective goal, but when it comes to fueling new businesses, numbers and statistics can't tell the whole story. Sure, we could run Catalyst like some of the other startup programs in the infrastructure world and gauge our success off of the number of partners using the hosting credits we provide, but if we only focused on hosting credits, we'd be leaving a significant opportunity on the table.

SoftLayer is able to offer the entrepreneurial community so much more than cloud computing instances and powerful servers. As a startup ourselves not so long ago, our team knows all about the difficulties of being an entrepreneur, and now that we're able to give back to the startup community, we want to share battle stories and lessons learned. Mentorship is one of the most valuable commodities for entrepreneurs and business founders, and SoftLayer's mentors are in a unique position to provide feedback about everything from infrastructure planning to hiring your first employees to engaging with your board of advisors to negotiating better terms on a round of funding.

The Catalyst team engages in these kinds discussions with our clients every day, and we've had some pretty remarkable success. When we better understand a client's business, we can provide better feedback and insight into the infrastructure that will help that business succeed. In other words, we build meaningful relationships with our Catalyst clients, and as a result, those clients are able to more efficiently leverage the hosting credits we provide them.

The distinction between Catalyst and other startup programs in the hosting industry has never been so apparent than after South by Southwest (SXSW) in Austin this year. I had the opportunity to meet with entrepreneurs, investors, and industry experts who have been thirsting for a program like Catalyst for years, and when they hear about what we're doing, they know they've found their oasis. I had a chance to sit down with Paul Ford in the Catalyst Startup Lounge at SXSW to talk about the program and some of the insights and feedback we'd gotten at the show:

Paul was quick to point out that being a leader in the startup community has more impact when you provide the best technology and pair that with a team that can deliver for startups what they need: meaningful support.

Later, I had an impromptu coffee with one of the world's largest, most prestigious Silicon Valley-based venture capital firms — probably THE most respected venture capital firm in the world, actually. As we chatted about the firm's seed-funding practices, the investment partner told me, "There is no better insurance policy for an infrastructure company than what SoftLayer is doing to ensure success for its startup clients." And I thought that was a pretty telling insight.

That simple sentence drove home the point that success in a program like Catalyst is not guaranteed by a particular technology, no matter how innovative or industry-leading that technology may be. Success comes from creating value BEYOND that technology, and when I sat down with George Karidis, he shared a few insights how the Catalyst vision came to be along with how the program has evolved to what it is today:

Catalyst is special. The relationships we build with entrepreneurs are meaningful. We've made commitments to have the talented brainpower within our own walls to be accessible to the community already. After SXSW, I knew I didn't have to compare what we were doing from what other programs are doing because that would be like comparing apples and some other fruit that doesn't do nearly as much for you as apples do.

I was told once on the campaign trail for President Clinton in '96 that so long as you have a rock-solid strategy, you cannot be beaten if you continue to execute on that strategy. Execute, Execute, Execute. If you waiver and react to the competition, you're dead in the water. With that in mind, we're going to keep executing on our strategy of being available to our Catalyst clients and actively helping them solve their problems. The only question that remains is this:

How can we help you?

-@JoshuaKrammes

June 7, 2012

Meet Catalyst, SoftLayer's Startup Incubator Program

catalyst [kat-l-ist] noun - A person or thing that precipitates an event or change. also SoftLayer's killer startup incubator program.

It's official, Catalyst has launched on the SoftLayer website:

Catalyst Startup Program

You've heard us talk about SoftLayer's ongoing involvement with entrepreneurs, incubators, accelerators and startup events, but for the most part, we've been flying "under the radar" without an official presence on SoftLayer's website. The Catalyst team has been busy building relationships with more than 50 of the world's best startup-focused organizations, and we've been working directly with hundreds of startups and entrepreneurs to provide some pretty unique resources:

$1,000/month Hosting Credit

SoftLayer is the world's most advanced cloud, dedicated and hybrid hosting company. We integrate best-in-class technology and connectivity into the industry's only fully-automated platform, empowering startups with complete access, control, security and scalability. Startups in Catalyst get a $1000/month credit for hosting for one full year. That includes dedicated servers, cloud servers or a hybrid compute environment.

Mentorship from SoftLayer Innovation Team

You'll get connected with SoftLayer's award-winning Innovation Team. These are the über smart guys who created the SoftLayer Automated Platform. They're our most senior technology team, and they're experts at things like massively scalable software and hardware architectures, cloud, globally distributed computing, security, "Big Data" databases and all the other crazy new "best and next" practices in modern and forward-looking compute.

Increased Market Visibility

Catalyst startups receive marketing opportunities with SoftLayer like guest blog posts on the InnerLayer, video interviews, white papers and use cases to help you tell the world about the cool stuff you're doing. When you're out of Beta, ask about our Technology Partners Marketplace, which exposes you to thousands of our customers.

Empowering entrepreneurs and startups is a core principle for SoftLayer, and we're doing everything we can to provide the platform for the next Facebook, Twitter or Tumblr. The Catalyst page on our website might be brand new, but the startup companies in Catalyst today are already taking advantage of $100,000+ of free hosting ... every month. How is that possible? We've got friends in the right places:

Catalyst Startup Program

Cultivating a pipeline of amazing startup companies has been easy, thanks to organizations like the TechStars Global Accelerator Network and the other featured partners we're recognizing this month. Without any official "public" presence, we've become a go-to resource in the startup community ... Having a Catalyst site to call "home" is just icing on the cake. If you have a few minutes and you want to learn more about whether SoftLayer may be able to help you build your idea or fuel your startup, head over to the Catalyst startup incubator page and submit a quick application.

Join Catalyst » See Change.

-@PaulFord

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