Posts Tagged 'Incubator'

March 26, 2013

Should My Startup Join an Accelerator/Incubator Program?

As part of my role at SoftLayer, I have the opportunity and privilege to mentor numerous entrepreneurs and startup teams when they partner with us through our Catalyst program. One question I hear often is, "Should I join an accelerator?" My answer: "That all depends." Let's look at the five lessons entrepreneurs should learn before they decide to join a startup accelerator or incubator program.

Lesson 1: The founders must be committed to the success of their venture.
Joining an accelerator or incubator comes with some strings attached — startups give up between 6 to 10 percent of their equity in exchange for some cash and structured program that usually lasts around three months. Obviously, this kind of commitment should not be taken lightly.

Too often, startups join accelerator programs before they are ready or mature enough as a team. Sometimes, a company's idea isn't fully baked, so they end up spending as much time "creating" their business as they do "accelerating" it. As a result, that company isn't able to leverage an accelerator's resources efficiently throughout the entire program ... The founders need to establish a vision for the business, begin laying the groundwork for the company's products and services, and be 100% committed to the accelerator program before joining. If you can't say with confidence that your startup meets all three of those requirements, don't do it. Take care of those three points and proceed to the next lesson.

Lesson 2: Be prepared to leverage what you are given.
Many startups join accelerator and incubator programs with unrealistic expectations. Participation in these programs — even the most exclusive and well-known ones — by no means guarantees that you'll raise additional money or have a successful exit. These programs provide startups with office space, free cloud services, and access to mentors, investors, recruiters and media ... Those outstanding services provide participating startups with a distinct competitive advantage, but they don't serve up success on a silver platter. If you aren't ready work tirelessly to leverage the benefits of a startup program, don't bother.

Lesson 3: Take advice and criticism well; mentors are trying to help.
"Mentorship" is very tough to qualify, and criticism is difficult to take ... Especially if you're 100% committed to your business and you don't want to be told that you've done something wrong. Mentors in these startup programs have "been there and done that," and they wouldn't be in a mentorship position if they weren't looking out for your best interest and the ultimate success of your company.

Look programs that take mentorship seriously and can provide a broad range of expertise from strategy to marketing and business development to software architecture to building and scaling IT infrastructure. Then be intentional about listening to the people around you.

Lesson 4: Do your research and make an informed decision.
With the proliferation of startups globally, we're also seeing an evolution in the accelerator ecosystem. There are a number accelerators being positioned to help support founders with ideas on a global, regional and local basis, but it's important to evaluate a program's vision with its execution of that vision. Not all startup programs are created equal, and some might not offer the right set of resources and opportunities for your team. When you're giving up equity in your company, you should have complete confidence that the accelerator or incubator you join will deliver on its side of the deal.

Lesson 5: Leverage the network and community you will meet.
When you've done your homework, applied and been accepted to the perfect startup program, meet everyone you can and learn from them. One of the most tangible benefits of joining an accelerator is the way you can fast track a business idea while boosting network contacts. Much in the way someone chooses a prestigious college or joins a fraternity, some of the most valuable resources you'll come across in these programs are the people you meet. In this way, accelerators and incubators are becoming a proxy for undergrad and graduate school ... The appeal for promising entrepreneurs is simple: Why wait to make a dent in the universe? Today, more people are going to college and fewer are landing well-paying jobs after graduation, so some of the world's best and brightest are turning to these communities and foregoing the more structured "higher education" process.

Even if your startup is plugging along smoothly, a startup accelerator or incubator program might be worth a look. Venture capitalists often trust programs like TechStars and 500 Startups to filter or vet early stage companies. If your business has the stamp of approval from one of these organizations, it's decidedly less risky than a business idea pitched by a random entrepreneur.

If you understand each of these lessons and you take advantage of the resources and opportunities provided by startup accelerators and incubators, the sky is the limit for your business. Now get to work.

Class dismissed.

-@gkdog

February 12, 2013

From the Startup Trenches to the Catalyst War Room

Before joining SoftLayer, I was locked in a dark, cold room for two years. Sustained by a diet of sugar and caffeine and basking in the glow of a 27" iMac, I was tasked with making servers dance to the tune of Ruby. The first few months were the toughest. The hours were long, and we worked through holidays. And I loved it.

If that work environment seems like torture, you probably haven't been on the front lines of a development team. I was a member of a band of brothers at war with poorly documented vendor APIs, trying to emerge victorious from the Battle of Version 1.0. We operated (and suffered) like a startup in its early stages, so I've had firsthand experience with the ups and downs of creating and innovating in technology. Little did I know that those long hours and challenges were actually preparing me to help hundreds of other developers facing similar circumstances ... I was training to be a Catalyst SLayer:

Catalyst Team

You probably know a lot about Catalyst by now, but one of the perks of the program that often gets overshadowed by "free hosting" is the mentorship and feedback the SoftLayer team provides every Catalyst participant. Entrepreneurs bounce ideas off of guys like Paul Ford and George Karidis to benefit from the years of experience and success we've experienced, and the more technical folks can enlist our help in figuring out more efficient ways to tie their platforms to their infrastructure.

When I was forging through the startup waters, I was fortunate to have been supported by financially reinforced walls and the skilled engineers of a well-established hosting company in Tokyo. Unfortunately, that kind of support is relatively uncommon. That's where Catalyst swoops in. SoftLayer's roots were planted in the founders' living rooms and garages, so we're particularly fond of other companies who are bootstrapping, learning from failure and doing whatever it takes to succeed. In my role with Catalyst, I've effectively become a resource for hundreds of startups around the world ... and that feels good.

Five days before my official start date, I receive a call from Josh telling me that we'd be spending my first official week on the job in Seattle with Surf Incubator and Portland with Portland Incubator Experiment (PIE). While the trip did not involve carving waves or stuffing our faces with baked goods (bummer), we did get to hear passionate people explain what keeps them up at night. We got to share a little bit about SoftLayer and how we can help them sleep better (or fuel them with more energy when they're up at night ... depending on which they preferred), and as I headed back to Los Angeles, I knew I made the right choice to become a SLayer. I'm surrounded by energy, creativity, passion, innovation and collaboration on a daily basis. It's intoxicating.

TL;DR: I love my job.

-@andy_mui

November 20, 2012

Community Development: Catalysing European Startups

SoftLayer works hard and plays hard. A few weeks ago, I traveled to Dallas for the first "Global Catalyst Summit"* where the community development teams in Europe, Asia and the United States all came together under one roof to learn, strategize and bond. What that really means is that we all experienced a week of hardcore information flow and brutal fun.

The onboarding process to become a part of the SoftLayer's Community Development (Catalyst) team is pretty rigorous, and traveling to Dallas from Amsterdam for the training made it even more intense. In short order, I learned about the roots of the Catalyst program and why SoftLayer is so interested in investing in helping startups succeed. I got the low-down on the hundreds of companies that are taking advantage of the program right now, and I was inspired by the six incredible people who focus exclusively on the Catalyst program at SoftLayer ... And Big Tex:

SoftLayer Community Development Team and Big Tex

When the whirlwind week of orientation and training came to an end, I came to a solid conclusion: I am working at SoftLayer for a reason. I believe SoftLayer has the most kick-ass global on-demand technology platform out there, and our focus on innovation and automation is reflected in everything we do. On top of that, we give that platform to startups to help springboard their success. I get to work with a community of world-changers. Needless to say, that's an amazing conclusion to come to.

As a member of the Catalyst team in EMEA (Europe, Middle East, Africa), I can provide signficant resources to entrepreneurs who are building awesome new applications and technologies that are making a difference locally, regionally and globally. Anna Bofill Bert and I work out of SoftLayer's Amsterdam office, and we are fully dedicated to helping startup and developer communities in our region.

As a review exercise and a way to educate the audience that may be unfamiliar with Catalyst, I thought I'd bullet out a few of the main ideas:

What is Catalyst?

The SoftLayer Catalyst Startup Program provides:

  • A generous monthly hosting credit toward dedicated, cloud or hybrid compute environments for a FULL YEAR (Ideal for dev-ops/next generation startup compute applications who want high performance from the start).
  • Direct connection to highest level programming team at SoftLayer — Our Innovation Team. Participating companies get help and advice from the people that are writing the book on highly scalable, global infrastructure environments.
  • Connection to the SoftLayer Marketing and PR Team for help getting spreading the word around the world about all the cool stuff participating startups are doing.

We reach startups by listening to them and meeting needs that all of them express. We are telling the SoftLayer story, networking, making friends, drinking too much and travelling like mad. In the course of a month, we went to Lean Start Up Machine in Rotterdam, Structure Europe in Amsterdam, Pioneers Festival in Vienna, HowToWeb in Bucharest and we managed to complete a quick tour of startup communities in Spain.

Like our peers on the US team, we partner with incubators and accelerators to make sure that when startups look for help getting started, they also find SoftLayer. We're already working with partners like Springboard, Seedcamp, GameFounders, Startup Sauna, the INLEA Foundation and Tetuan Valley, and the list of supported communities seems to grow daily. When the portfolio companies in each of these organizations are given access to the Catalyst program, that means SoftLayer's Catalyst customer base is growing pretty phenomenally as well.

What I actually like most about how we help startups is the mentorship and office hours we provide participating companies as well. SoftLayer was founded by ten guys in a living room in 2005, and we've got hundreds of millions of dollars in annual revenue as of 2012. That success is what the SoftLayer team is excited to share insights about.

Hustling is a major part of startup culture, so it's only fitting that I feel like I had to hustle through this blog to get all of my thoughts down. Given that SoftLayer EMEA is a bit of a startup itself, I'm happy to be practicing what we preach. If you'd like more information about Catalyst or you want to apply, please feel free to hit me up: esampson@softlayer.com

We want to be part of your company's success story.

-@EmilyBlitz

*Note: As an homage to Big Tex after the fire, we referred to our meeting as the "Global Catalyst Summit with Big Tex" at the Texas State Fair. We hope to see you back in action in 2013, Big Tex!

October 2, 2012

A Catalyst for Success: MODX Cloud

SoftLayer has a passion for social media, online gaming and mobile application developers. We were in "startup mode" just a few years ago, so we know how much work it takes to transform ideas into a commercially viable enterprise, and we want to be the platform on which all of those passionate people build their business. To that end, we set out to find ways we could help the next generation of web-savvy entrepreneurs and digital pioneers.

About a year ago, we kicked off a huge effort to give back to the startup community. We jumped headfirst into the world of startups, incubators, accelerators, angel investors, venture capitalists and private equity firms. This was our new ecosystem. We started to make connections with the likes of TechStars and MassChallenge, and we quickly became a preferred hosting environment for their participants' most promising and ambitious ideas. This ambitious undertaking evolved into our Catalyst Program.

When it came to getting involved, we knew we could give back from an infrastructure perspective. We decided to extend a $1,000/mo hosting credit to each Catalyst company for one full year, and the response was phenomenal. That was just the beginning, though. Beyond the servers, storage and networking, we wanted to be a resource to the entrepreneurs and developers who could learn from our experience, so we committed to mentoring and making ourselves available to answer any and all questions. That's not just lip service ... We pledged access to our entire executive team, and we made engineering resources available for problem-solving technical challenges. We're in a position to broker introductions and provide office space, so we wanted didn't want to pass up that opportunity.

One of the superstars and soon-to-be graduates of Catalyst is MODX, and they have an incredible story. MODX has become leading web content management platform (#4 open source PHP CMS globally) by providing designers, developers, content creators and Unix nerds with all the tools they need to manage, build, protect and scale a web site.

Back in December 2011, the MODX team entered the program as a small company coming out of the open source world, trying to figure out how to monetize and come up with a viable commercial offering. Just over 10 months later, the company has grown to 14+ employees with a new flagship product ready to launch later this month: MODX Cloud. This new cloud-hosting platform, built on SoftLayer's infrastructure, levels the playing field allowing users to scale and reach everyone with just a few clicks of a mouse and not need to worry about IT administration or back-end servers. Everything associated with managing a web site is fully automated with single-click functionality, so designers and small agencies can compete globally.

MODX Cloud

We're proud of what the MODX team has accomplished in such a short period of time, and I would like to think that SoftLayer played a significant role in getting them there. The MODX tag line is "Creative Freedom," and that might be why they were drawn to the Catalyst Program. We want to "liberate" entrepreneurs from distractions and allow them to focus on developing their products – you know, the part of the business that they are most passionate about.

I can't wait to see what comes out of Catalyst next ... We're always looking to recruit innovative, passionate and creative startups who'd love to have SoftLayer as a partner, so if you have a business that fits the bill, let us help!

-@gkdog

August 9, 2012

Startup Series: Dudepins

The Catalyst startup incubator has been running at full-throttle for a while now, and I've been blown away by the killer startups that have joined the program. The best part of my job is meeting entrepreneurs who see a need in the marketplace and have a vision for how to meet that need in a targeted way, and the story behind Dudepins — one of the startups in Catalyst — is a perfect example of that kind of thinking. Their goal: Macho visual bookmarking.

Dudepins: Dudes like sharing stuff. Man up. Sign up. Pin up.

Pinterest has been getting a lot of attention since 2011, but it still hasn't really been able to penetrate the male demographic; maybe because it's been so effective at cultivating content around fashion, recipes, DIY home ideas and cute puppies (Watch College Humor's "The Fall of Pinterest," and you'll see what I mean). The Dudepins team noticed an unmet demand for a male-oriented visual bookmarking site, and they seized the opportunity to build that platform.

Their Formula: 2 dudes + 2 computers + 1 idea + infinite scotch – non-infinite income = Dudepins!

Dudepins: Dudes like sharing stuff. Man up. Sign up. Pin up.

I fired off a few questions to the Dudes at Dudepins to get a little insight into how they built their business and what they'd recommend to other entrepreneurs in the same position ... They did not disappoint:

Q: How do you describe what Dudepins does?

Dudepins is a collection of montages — or personal boards — of pictures and videos, sorted into various categories. Dudepins is a place where you can easily save, share and collect everything that you find on the Internet, and you're able to organize that content into different montages (i.e. cars, style, watches, cigars, planes, food, travel, etc.). When you want to see the stuff thousands of other Dudes just like you have uploaded, we make that easy as well.

More simply: Dudes, Gentlemen, Guys, Sirs and whatever else a Man might call himself can use Dudepins to collect, save, view and browse everything associated with being a Dude.

Q: How did you find out about SoftLayer?

A: We were initially contacted by two seriously awesome Dudes: Josh Krammes and Kelley Hilborn. Both Josh and Kelley were in Vancouver on business, and fortunately, we were able to get together with them for some dinner. Sparks flew, and Dudepins was invited to join Catalyst.

Q: What has your experience been since you signed up?

A: We knew we'd get solid hosting when we signed on with SoftLayer, but we were most surprised by how far the support and benefits of Catalyst go beyond the infrastructure actually running Dudepins. The SoftLayer team has been a great resource for technical questions, and they've helped us meet several industry experts who, in turn, have provided a lot of amazing feedback about what can help us take Dudepins to the next level.

You guys (Josh, Kelley, Paul and John) are rockstars, and we highly recommend Catalyst to any startup looking for a bulletproof hosting infrastructure and network of brilliant advisers.

Q: What advice would you give to other startups?

A: It's extremely important to stay focused, motivated, goal-oriented and (most importantly) driven. Don't get married to your ideas, and don't let passions overrule logic ... especially when the sky gets cloudy.

Check out Dudepins at dudepins.com, and make sure you visit their "about us" page ... Trust me, it's awesome.

I hate to cut the Q&A short, but TechStars Boulder Demo Day is starting, and I have to go meet the next class of future SoftLayer customers!

If you've got a brilliant, creative, innovative or otherwise awesome startup, and you think Catalyst could be a good fit for you, make sure you hit us up from the "Apply" page on the SoftLayer Catalyst site.

-@PaulFord

June 7, 2012

Meet Catalyst, SoftLayer's Startup Incubator Program

catalyst [kat-l-ist] noun - A person or thing that precipitates an event or change. also SoftLayer's killer startup incubator program.

It's official, Catalyst has launched on the SoftLayer website:

Catalyst Startup Program

You've heard us talk about SoftLayer's ongoing involvement with entrepreneurs, incubators, accelerators and startup events, but for the most part, we've been flying "under the radar" without an official presence on SoftLayer's website. The Catalyst team has been busy building relationships with more than 50 of the world's best startup-focused organizations, and we've been working directly with hundreds of startups and entrepreneurs to provide some pretty unique resources:

$1,000/month Hosting Credit

SoftLayer is the world's most advanced cloud, dedicated and hybrid hosting company. We integrate best-in-class technology and connectivity into the industry's only fully-automated platform, empowering startups with complete access, control, security and scalability. Startups in Catalyst get a $1000/month credit for hosting for one full year. That includes dedicated servers, cloud servers or a hybrid compute environment.

Mentorship from SoftLayer Innovation Team

You'll get connected with SoftLayer's award-winning Innovation Team. These are the über smart guys who created the SoftLayer Automated Platform. They're our most senior technology team, and they're experts at things like massively scalable software and hardware architectures, cloud, globally distributed computing, security, "Big Data" databases and all the other crazy new "best and next" practices in modern and forward-looking compute.

Increased Market Visibility

Catalyst startups receive marketing opportunities with SoftLayer like guest blog posts on the InnerLayer, video interviews, white papers and use cases to help you tell the world about the cool stuff you're doing. When you're out of Beta, ask about our Technology Partners Marketplace, which exposes you to thousands of our customers.

Empowering entrepreneurs and startups is a core principle for SoftLayer, and we're doing everything we can to provide the platform for the next Facebook, Twitter or Tumblr. The Catalyst page on our website might be brand new, but the startup companies in Catalyst today are already taking advantage of $100,000+ of free hosting ... every month. How is that possible? We've got friends in the right places:

Catalyst Startup Program

Cultivating a pipeline of amazing startup companies has been easy, thanks to organizations like the TechStars Global Accelerator Network and the other featured partners we're recognizing this month. Without any official "public" presence, we've become a go-to resource in the startup community ... Having a Catalyst site to call "home" is just icing on the cake. If you have a few minutes and you want to learn more about whether SoftLayer may be able to help you build your idea or fuel your startup, head over to the Catalyst startup incubator page and submit a quick application.

Join Catalyst » See Change.

-@PaulFord

March 1, 2012

MassChallenge = Massive Opportunity

What would you do if your business received $50,000-$100,000 with no strings attached and no equity given up? Spend it to market to new customers? Invest in your infrastructure to scale your application? Use it lease office space that doesn't sit above a bowling alley? Buy all of your employees puppies? It's a dilemma that every startup on the planet would love to face, and with the launch of this year's MassChallenge Startup Accelerator and Competition, that "dilemma" won't just be theoretical.

MassChallenge

If you haven't heard of MassChallenge before, here's the quick rundown: MassChallenge is the largest startup accelerator and competition in the world, and the first to support high-impact, early-stage entrepreneurs with no strings attached. Participants are invited to a three-month accelerator program with world-class mentorship and training, free office space, access to funding, media and more. 15-20 startups are selected as winners of $50,000-$100,000, totaling $1.1M in cash awards. $4M+ in-kind support is provided (including some hosting goodness from SoftLayer). It's open to all: Any startup can enter, from anywhere, in any industry. No equity is taken. No restrictions apply.

Every entrant, not just the winners, will receive access to workshops, mentors, executives, other team members and sources of funding. Experts from the Massachusetts tech ecosystem will identify the highest potential startups, which will receive cash prizes and will qualify for privileged access to funding sources from across Massachusetts.

Why is MassChallenge important to SoftLayer? Well SoftLayer Loves Startups, and as an expression of that love, SoftLayer's Catalyst Program — our technology entrepreneur mentorship initiative will provide $25,000 cash to MassChallenge in addition to $1,000 per month of credit for qualifying participants to use on the SoftLayer platform (servers, cloud instances, storage, etc.) for one full year ... Which is reason enough to participate, right?

We're no strangers to the startup scene, and the reception we've received from organizations like MassChallenge, TechStars Cloud and Beta have only reinforced our commitment to communities created to foster entrepreneurship and innovation. I can't count the number of killer startups I've met in the past month (much less the past year), and I'm blown away by the portfolio of startup companies already in the Catalyst Program ... That's not a reason to be satisfied, though. We're not resting on our laurels; we're speeding up.

What does it mean for you as an entrepreneur? Easy: You need to sign up immediately, if not sooner. The deadline for applications for the 2012 competition is April 11, and if you apply before March 15, you'll be eligible for a $100 discount on the application fee. Visit masschallenge.org to learn more and get the ball rolling.

-@PaulFord

February 21, 2012

Startup Series: Distil

As you may have read in one of my previous posts, SoftLayer partners with various startup accelerator programs around the world. This gives us the incredible opportunity to get up close and personal with some of the brightest entrepreneurs in the tech industry. Because SoftLayer grew out of a classic startup environment, we have a passion for helping new companies achieve their goals. From C-level execs all the way down the chain, we're committed to finding the best innovators out there and mentoring them on their way to success.

We're planning a pretty big public debut for the SoftLayer startup program in the coming months, but we want to start introducing you to some of the killer startup companies we already are working with. Today's incredible business: Distil.

Distil

Distil is currently enrolled in the TechStars Cloud Accelerator program, where SoftLayer CSO George Karidis, CTO Duke Skarda, and I serve as mentors. After meeting the guys at Distil, I couldn't wait to get them set up with us as well.

Here's a quick insight into the company from a quick Q&A with the brains of the operation, Rami Essaid, Founder and CEO of Distil:

Q: Tell me a little bit about Distil and how you got started.

A: Distil is the first content protection network that helps companies identify and block malicious bots from harvesting and stealing their data. We started after talking to online publishers about their security needs, and we quickly realized that digital publishers had no control over their content once they put it on the web. We started working to create the first platform aimed to help them protect and control their information.

Q: When was the moment you first recognized you had a big idea?

A: It happened after presenting our proof of concept to a couple digital publishers, the enthusiastic feedback we received made us instantly realize that this was it.

Q: How did you build your company?

A: The company started as an after-work hobby. As the platform picked up momentum, we slowly started leaving our jobs to devote all of our time to Distil. We quickly raised seed capital to help fuel our growth.

Q: What are the keys to your Distil's success?

A: The team I have at Distil is absolutely the reason for our success. Each person's hard work, energy, and dedication allow us to accomplish twice as much in half the time. This group of guys is the most intelligent and keen I have ever had the pleasure of working with.

Q: How would you describe the market for your product?

A: Distil is a technology solution to a problem that traditionally only relied on laws and litigation. Copyright infringement has been an issue on the web since the World Wide Web was started, but up until now most companies treated the data theft reactively. We are disrupting that way of thinking and creating a new market, protecting data and content proactively before it is ever stolen.

Q: How did you arrive at SoftLayer and how have we helped?

A: We were connected to SoftLayer through the TechStars Cloud Accelerator program. We were introduced to SoftLayer's leadership team, and they worked with us to improve our platform performance and tweak our designs to utilize both dedicated and cloud servers. By using this hybrid solution, we've been able to gain the power and speed of dedicated servers while still having the flexibility to burst and scale on demand.

Q: What advice would you give to other startups?

A: The best advice I can give to any startup is to make sure they're passionate about what they're doing. Startup life is not easy. You work 16-20 hours a day, seven days a week, have very little money, and are always worried someone else will beat you to the prize. Passion is the only reason you get up in the morning.

Learn more about Distil at distil.it.

In my short conversation with Rami, I could hear his passion. That's exactly what we're looking for in companies who join the SoftLayer startup program. We can't wait to see what the future holds for Distil.

If you enjoy reading about cool new startups, bookmark the Startups page here on the SoftLayer Blog or subscribe to the "Startups" RSS feed to meet some of the most badass startups in the world.

Calling All Startups!

Companies in our program receive mentoring, best practices advice, industry insight, and tangible resources including:

  • A $1,000 per month credit for dedicated hosting, cloud hosting or any kind of hybrid hosting setup
  • Advanced infrastructure help and advice
  • A dedicated Senior Account Representative
  • Marketing support

If you're interested in joining our program and getting the help you deserve, shoot me an email, and we'll help you start the application process.

-@PaulFord

December 14, 2011

Startup Series: Tech Wildcatters

Tech Wildcatters is a mentor-driven technology startup accelerator led by entrepreneurs in the Dallas area. The 12-week "boot camp" runs every spring and fall, providing experience and exposure to the 8-10 companies selected to participate in each class. Dennis Dayman, a Tech Wildcatters partner and mentor, explains what Tech Wildcatters is all about and why they chose to partner with SoftLayer:

In the coming weeks, you'll meet a few of the startups that have benefited from the Tech Wildcatters program, and we'll share some of their post-accelerator success with you.

If you're interested in learning more about how you can participate in the Tech Wildcatters startup accelerator, visit http://techwildcatters.com. If you already know you want to take advantage of the opportunities Tech Wildcatters can provide, their simple online application is the only thing between you and your soon-to-be-huge business!

This post features an organization involved in the SoftLayer Startup Program. SoftLayer Loves Startups, so we want to help them fuel their success by providing hosting resources and expertise to new and growing businesses. In this series, you'll meet a few of the startups and incubators SoftLayer supports to learn more about the amazing things they're doing.
November 10, 2011

Being True to Your Roots: SoftLayer Loves Startups

Not too long ago, SoftLayer was just 10 guys with a great idea to re-invent the hosting industry. The "Original 10" as we call them, took a huge chance by leaving the comfort and safety of their collective worlds to do something truly special. Those ten people pooled personal resources, mortgages, "Pay ya' back (someday maybe) friends and family" loans, credit cards and pretty much all they had to make this startup company dream come true: A truly automated system to provide a next-generation Infrastructure as a Service (IAAS) platform, the likes of which had never been seen.

So, when I say SoftLayer loves startups, it comes from many personal and collective experiences garnered as the startup we were not so long ago. We are, in my opinion (and at the risk of sounding grandiose), one of the great technology startup stories of the current tech era.

SoftLayer knows that startups are the lifeblood of our industry, no matter where or how they got their start. Facebook began in a dorm room in Boston and we all know how Apple got its start. If it hadn't been for the drive, determination, luck, timing and chutzpa of those startup founders, we wouldn't have the thriving technology economy we have today.

Today, startups have a real leg-up towards success. Incubators and Startup Accelerators are popping up all across the country and around the world. These groups are designed to not only help startups get funded, but to teach them how to be a "real" technology company, create products and services that people what to buy, and polish them up to a high-shine with the hopes that they will be attractive to investors everywhere.

This is where SoftLayer's Community Development team comes into play. This amazing and talented team works closely with startups at famous incubators like YCombinator and TechStars during their three-month formalized programs.

In addition to those formalize programs, we also support newer Incubator and Accelerator concepts like PeopleBrowsr Labs to help startups during the most critical time of their new lives. A startup's first year will usually make it or break it, and SoftLayer wants to help those companies power through by providing free hosting, best- and next-practices, scaling and "big data" advice, marketing and pretty much anything else we can share that could be of value to these young businesses.

PeopleBrowsr

As an example of the relationships we're building with startup accelerators around the world, one need look no further than what we've been doing with PeopleBrowsr Labs (PBL). PBL is a unique concept in the growing world of Startup Accelerators. In the heart of San Francisco's down town SOMA tech district, they provide a collaborative environment dedicated to "accelerating the Social Media Revolution."

I think focusing on Social Media startups is a smart move. Trying to create another Facebook would be a daunting task, and one that I'm not sure would be "worth it." A smarter thing is probably to figure out how to create value on top of that and other social media systems via new engagement platforms, games, and other features and functionalities that take advantage of the massive volume of social data that is created on established mediums every minute of every day. The startups who work in PBL have a huge advantage here. Not only do they get all of the SoftLayer goodness they could ask for, they also are allowed to tap in to PeopleBrowsr's 100+ Terabytes of social media data. PeopleBrowsr has almost every tweet ever tweeted, a data store of Facebook and Blog data and more that are all accessible to startups in the Labs via APIs. In today's "Social Evolution" this data is worth its weight in gold.

Modx

To get an idea of what a startup we're working with look like, you can check out ModX, recently featured in our Tech Partner Marketplace. ModX is a dynamic content management platform that allows users to build highly customizable websites through an easy-to-use template engine. They've added all the requisite tools for CMS and turned it into a fully capable web development platform upon which users can extend functionality, employ custom applications and do just about anything they can dream up.

We gave them advice and the robust infrastructure they needed in order to scale globally and support tens of thousands of users. There are some really big new things coming soon from these guys, so stay tuned...

In the coming weeks and months, we will be starting a new feature here on the InnerLayer Blog. We'll call it our "Startup Series," and it will be a showcase of some of the cool and interesting startups that are building their companies, their technologies and their brands on the SoftLayer Platform. We'll also take a more in-depth look at the Incubators and Accelerators themselves. This is just another way to give back what we've learned and hopefully "pay it forward" where we can. It's great to be at SoftLayer.

SoftLayer Loves Startups!

-@gkdog

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