Posts Tagged 'Innovation'

December 11, 2013

2013 at SoftLayer: Year in Review

I'm going into my third year at SoftLayer and it feels like "déjà vu all over again" to quote Yogi Berra. The breakneck pace of innovation, cloud adoption and market consolidation — it only seems to be accelerating.

The BIG NEWS for SoftLayer was announced in July when we became part of IBM. Plenty has already been written about the significance of this acquisition but as our CEO, Lance Crosby, eloquently put it in an earlier blog, "customers and clients from both companies will benefit from a higher level of choice and a higher level of service from a single partner. More important, the real significance will come as we merge technology that we developed within the SoftLayer platform with the power and vision that drives SmartCloud and pioneer next-generation cloud services."

We view our acquisition as an interesting inflection point for the entire cloud computing industry. The acquisition has ramifications that go beyond IaaS market and include both PaaS and SaaS offerings. As the foundation for IBM's SmartCloud offerings, the one-stop-shop for an entire portfolio of cloud services will resonate for startups and large enterprises alike. We're also seeing a market that is rapidly consolidating and only those with global reach, deep pockets, and an established customer base will survive.

With IBM's support and resources, SoftLayer's plans for customer growth and geographic expansion have hit the fast track. News outlets are already abuzz with our plans to open a new data center facility in Hong Kong in the first quarter of next year, and that's just the tip of the iceberg for our extremely ambitious 2014 growth plans. Given the huge influx of opportunities our fellow IBMers are bringing to the table, we're going to be busy building data centers to stay one step ahead of customer demand.

The IBM acquisition generated enough news to devote an entire blog to, but because we've accomplished so much in 2013, I'd be remiss if I didn't create some space to highlight some of the other significant milestones we achieved this year. The primary reason SoftLayer was attractive to IBM in the first place was our history of innovation and technology development, and many of the product announcements and press releases we published this year tell that story.

Big Data and Analytics
Big data has been a key focus for SoftLayer in 2013. With the momentum we generated when we announced our partnership with MongoDB in December of 2012, we've been able to develop and roll out high-performance bare metal solution designers for Basho's Riak platfomr and Cloudera Hadoop. Server virtualization is a phenomenal boon to application servers, but disk-heavy, I/O-intensive operations can easily exhaust the resources of a virtualized environment. Because Riak and Hadoop are two of the most popular platforms for big data architectures, we teamed up with Basho and Cloudera to engineer server configurations that would streamline provisioning and supercharge the operations of their data-rich environments. From the newsroom in 2013:

  • SoftLayer announced the availability of Riak and Riak Enterprise on SoftLayer's IaaS platform. This partnership with Basho gives users the availability, fault tolerance, operational simplicity, and scalability of Riak combined with the flexibility, performance, and agility of SoftLayer's on-demand infrastructure.
  • SoftLayer announced a partnership with Cloudera to provide Hadoop big data solutions in a bare metal cloud environment. These on-demand solutions were designed with Cloudera best practices and are rapidly deployed with SoftLayer's easy-to-use solution designer tool.

Cutting-Edge Customers
Beyond the pure cloud innovation milestones we've hit this year, we've also seen a few key customers in vertical markets do their own innovating on our platform. These companies run the gamut from next generation e-commerce to interactive marketers and game developers who require high performance cloud infrastructure to build and scale the next leading application or game. Some of these game developers and cutting-edge tech companies are pretty amazing and we're glad we tapped into them to tell our story:

  • Asia's hottest tech companies looking to expand their reach globally are relying on SoftLayer's cloud infrastructure to break into new markets. Companies such as Distil Networks, Tiket.com, Simpli.fi, and 6waves are leveraging SoftLayer's Singapore data center to build out their customer base while enabling them to deliver their application or game to users across the region with extremely low latency.
  • In March, we announced that hundreds of the top mobile, PC and social games with more than 100 million active players, are now supported on SoftLayer's infrastructure platform. Gaming companies -- including Hothead Games, Geewa, Grinding Gear Games, Peak Games and Rumble Entertainment -- are flocking to SoftLayer because they can roll out virtual and bare-metal servers along with a suite of networking, security and storage solutions on demand and in real time.

Industry Recognition
SoftLayer's success and growth is a collective effort, however, it is nice to see our founder and CEO, Lance Crosby get some well-deserved recognition. In August, the Metroplex Technology Business Council (MTBC), the largest technology trade association in Texas, named him the winner of its Corporate CEO of the Year during the 13th Annual Tech Titans Awards ceremony.

The prestigious annual contest recognizes outstanding information technology companies and individuals in the North Texas area who have made significant contributions during the past year locally, as well as to the technology industry overall.

We're using the momentum we've continued building in 2013 to propel us into 2014. An upcoming milestone, just around the corner, will be our participation at Pulse 2014 in late February. At this conference we plan to unveil the ongoing integration efforts taking place between SoftLayer and IBM including how;

  • SoftLayer provides flexible, secure, cloud-based infrastructure for running the toughest and most mission critical workloads on the cloud;
  • SoftLayer is the foundation of IBM PaaS offerings for cloud-native application development and deployment;
  • SoftLayer is the platform for many of IBM SaaS offerings supporting mobile, social and analytic applications. IBM has a growing portfolio of roughly 110 SaaS applications.

Joining forces with IBM will have its challenges but the opportunities ahead looks amazing. We encourage you to watch this space for even more activity next year and join us at Pulse 2014 in Las Vegas.

-Andre

August 1, 2013

The "Unified Field Theory" of Storage

This guest blog was contributed by William Rocca of OS NEXUS. OS NEXUS makes the Quantastor Software Defined Storage platform designed to tackle the storage challenges facing cloud computing, Big Data and high performance applications.

Over the last decade, the creation and popularization of SAN/NAS systems simplified the management of storage into a single appliance so businesses could efficiently share, secure and manage data centrally. Fast forward about 10 years in storage innovation, and we're now rapidly changing from a world of proprietary hardware sold by big-iron vendors to open-source, scale-out storage technologies from software-only vendors that make use of commodity off-the-shelf hardware. Some of the new technologies are derivatives of traditional SAN/NAS with better scalability while others are completely new. Object storage technologies such as OpenStack SWIFT have created a foundation for whole new types of applications, and big data technologies like MongoDB, Riak and Hadoop go even further to blur the lines between storage and compute. These innovations provide a means for developing next-generation applications that can collect and analyze mountains of data. This is the exciting frontier of open storage today.

This frontier looks a lot like the "Wild West." With ad-hoc solutions that have great utility but are complex to setup and maintain, many users are effectively solving one-off problems, but these solutions are often narrowly defined and specifically designed for a particular application. The question everyone starts asking is, "Can't we just evolve to having one protocol ... one technology that unites them all?"

If each of these data storing technologies have unique advantages for specific use cases or applications, the answer isn't to eliminate protocols. To borrow a well-known concept from Physics, the solution lies in a "Unified Field Theory of Storage" — weaving them together into a cohesive software platform that makes them simple to deploy, maintain and operate.

When you look at the latest generation of storage technologies, you'll notice a common thread: They're all highly-available, scale-out, open-source and serve as a platform for next-generation applications. While SAN/NAS storage is still the bread-and-butter enterprise storage platform today (and will be for some time to come) these older protocols often don't measure up to the needs of applications being developed today. They run into problems storing, processing and gleaning value out of the mountains of data we're all producing.

Thinking about these challenges, how do we make these next-generation open storage technologies easy to manage and turn-key to deploy? What kind of platform could bring them all together? In short, "What does the 'Unified Field Theory of Storage' look like?"

These are the questions we've been trying to answer for the last few years at OS NEXUS, and the result of our efforts is the QuantaStor Software Defined Storage platform. In its first versions, we focused on building a flexible foundation supporting the traditional SAN/NAS protocols but with the launch of QuantaStor v3 this year, we introduced the first scale-out version of QuantaStor and integrated the first next-gen open storage technology, Gluster, into the platform. In June, we launched support of ZFS on Linux (ZoL), and enhanced the platform with a number of advanced enterprise features, such as snapshots, compression, deduplication and end-to-end checksums.

This is just the start, though. In our quest to solve the "Unified Field Theory of Storage," we're turning our eyes to integrating platforms like OpenStack SWIFT and Hadoop in QuantaStor v4 later this year, and as these high-power technologies are streamlined under a single platform, end users will have the ability to select the type(s) of storage that best fit a given application without having to learn (or unlearn) specific technologies.

The "Unified Field Theory of Storage" is emerging, and we hope to make it downloadable. Visit OSNEXUS.com to keep an eye on our progress. If you want to incorporate QuantaStor into your environment, check out SoftLayer's preconfigured QuantaStor Mass Storage Server solution.

-William Rocca, OS NEXUS

July 24, 2013

Deconstructing SoftLayer's Three-Tiered Network

When Sun Microsystems VP John Gage coined the phrase, "The network is the computer," the idea was more wishful thinking than it was profound. At the time, personal computers were just starting to show up in homes around the country, and most users were getting used to the notion that "The computer is the computer." In the '80s, the only people talking about networks were the ones selling network-related gear, and the idea of "the network" was a little nebulous and vaguely understood. Fast-forward a few decades, and Gage's assertion has proven to be prophetic ... and it happens to explain one of SoftLayer's biggest differentiators.

SoftLayer's hosting platform features an innovative, three-tier network architecture: Every server in a SoftLayer data center is physically connected to public, private and out-of-band management networks. This "network within a network" topology provides customers the ability to build out and manage their own global infrastructure without overly complex configurations or significant costs, but the benefits of this setup are often overlooked. To best understand why this network architecture is such a game-changer, let's examine each of the network layers individually.

SoftLayer Private Network

Public Network

When someone visits your website, they are accessing content from your server over the public network. This network connection is standard issue from every hosting provider since your content needs to be accessed by your users. When SoftLayer was founded in 2005, we were the first hosting provider to provide multiple network connections by default. At the time, some of our competitors offered one-off private network connections between servers in a rack or a single data center phase, but those competitors built their legacy infrastructures with an all-purpose public network connection. SoftLayer offers public network connection speeds up to 10Gbps, and every bare metal server you order from us includes free inbound bandwidth and 5TB of outbound bandwidth on the public network.

Private Network

When you want to move data from one server to another in any of SoftLayer's data centers, you can do so quickly and easily over the private network. Bandwidth between servers on the private network is unmetered and free, so you don't incur any costs when you transfer files from one server to another. Having a dedicated private network allows you to move content between servers and facilities without fighting against or getting in the way of the users accessing your server over the public network.

It should come as no surprise to learn that all private network traffic stays on SoftLayer's network exclusively when it travels between our facilities. The blue lines in this image show how the private network connects all of our data centers and points of presence:

SoftLayer Private Network

To fully replicate the functionality provided by the SoftLayer private network, competitors with legacy single-network architecture would have to essentially double their networking gear installation and establish safeguards to guarantee that customers can only access information from their own servers via the private network. Because that process is pretty daunting (and expensive), many of our competitors have opted for "virtual" segmentation that logically links servers to each other. The traffic between servers in those "virtual" private networks still travels over the public network, so they usually charge you for "private network" bandwidth at the public bandwidth rate.

Out-of-Band Management Network

When it comes to managing your server, you want an unencumbered network connection that will give you direct, secure access when you need it. Splitting out the public and private networks into distinct physical layers provides significant flexibility when it comes to delivering content where it needs to go, but we saw a need for one more unique network layer. If your server is targeted for a denial of service attack or a particular ISP fails to route traffic to your server correctly, you're effectively locked out of your server if you don't have another way to access it. Our management-specific network layer uses bandwidth providers that aren't included in our public/private bandwidth mix, so you're taking a different route to your server, and you're accessing the server through a dedicated port.

If you've seen pictures or video from a SoftLayer data center (or if you've competed in the Server Challenge), you probably noticed the three different colors of Ethernet cables connected at the back of every server rack, and each of those colors carries one of these types of network traffic exclusively. The pink/red cables carry public network traffic, the blue cables carry private network traffic, and the green cables carry out-of-band management network traffic. All thirteen of our data centers have the same colored cables in the same configuration doing the same jobs, so we're able to train our operations staff consistently between all thirteen of our data centers. That consistency enables us to provide quicker service when you need it, and it lessens the chance of human error on the data center floor.

The most powerful server on the market can be sidelined by a poorly designed, inefficient network. If "the network is the computer," the network should be a primary concern when you select your next hosting provider.

-@khazard

July 10, 2013

The Importance of Providing Startups a Sandbox

With the global economy in its current state, it's more important than ever to help inspired value-creators acquire the tools needed to realize their ideas, effect change in the world, and create impact — now. I've had the privilege of working with hundreds of young, innovative companies through Catalyst and our relationships with startup accelerators, incubators and competitions, and I've noticed that the best way for entrepreneurs to create change is to simply let them play! Stick them in a sandbox with a wide variety of free products and services that they can use however they want so that they may find the best method of transitioning from idea to action.

Any attention that entrepreneurs divert from their core business ideas is wasted attention, so the most successful startup accelerators build a bridge for entrepreneurs to the resources they need — from access to hosting service, investors, mentors, and corporate partners to recommendations about summer interns and patent attorneys. That all sounds good in theory, and while it's extremely difficult to bring to reality, startup-focused organizations like MassChallenge make it look easy.

During a recent trip to Boston, I was chatting with Kara Shurmantine and Jibran Malek about what goes on behind the scenes to truly empower startups and entrepreneurs, and they gave me some insight. Startups' needs are constantly shifting, changing and evolving, so MassChallenge prioritizes providing a sandbox chock-full of the best tools and toys to help make life easier for their participants ... and that's where SoftLayer helps. With Kara and Jibran, I got in touch with a few MassChallenge winners to get some insight into their experience from the startup side.

Tish Scolnik, the CEO of Global Research Innovation & Technology (GRIT), described the MassChallenge experience perfectly: "You walk in and you have all these amazing opportunities in front of you, and then in a pretty low pressure environment you can decide what you need at a specific moment." Tish calls it a "buffet table" — an array of delectable opportunities, some combination of which will be the building blocks of a startup's growth curve. Getting SoftLayer products and services for free (along with a plethora of other valuable resources) has helped GRIT create a cutting-edge wheelchair for disabled people in developing countries.

The team from Neumitra, a Silver Winner of MassChallenge 2012, chose to use SoftLayer as an infrastructure partner, and we asked co-founder Rob Goldberg about his experience. He explained that his team valued the ability to choose tools that fit their ever-changing and evolving needs. Neumitra set out to battle stress — the stress you feel every day — and they've garnered significant attention while doing so. With a wearable watch, Neumitra's app tells you when your stress levels are too high and you need to take a break.

Jordan Fliegal, the founder and CEO of CoachUp, another MassChallenge winner, also benefited from playing around in the sandbox. This environment, he says, is constantly "giving to you and giving to you and giving to you without asking for anything in return other than that you work hard and create a company that makes a difference." The result? CoachUp employs 20 people, has recruited thousands of judges, and has raised millions in funding — and is growing at breakneck speed.

If you give inspired individuals a chance and then give them not only the resources that they need, but also a diverse range of resources that they could need, you are guaranteed to help create global impact.

In short: Provide a sandbox. Change the world.

-@KelleyHilborn

June 4, 2013

IBM to Acquire SoftLayer

As most have seen by now, this morning we announced IBM's intent to acquire SoftLayer. It's not just big news, it's great news for SoftLayer and our customers. I'd like to take a moment and share a little background on the deal and pass along a few resources to answer questions you may have.

We founded SoftLayer in 2005 with the vision of becoming the de facto platform for the Internet. We committed ourselves to automation and innovation. We could have taken shortcuts to make a quick buck by creating manual processes or providing one-off services, but we invested in processes that would enable us to build the strongest, most scalable, most controllable foundation on which customers can build whatever they want. We created a network-within-a-network topology of three physical networks to every SoftLayer server, and all of our services live within a unified API. "Can it be automated?" was not the easiest question to ask, but it's the question that enabled us to grow at Internet scale.

As part of the newly created IBM Cloud Services division, customers and clients from both companies will benefit from a higher level of choice and a higher level of service from a single partner. More important, the real significance will come as we merge technology that we developed within the SoftLayer platform with the power and vision that drives SmartCloud and pioneer next-generation cloud services. It might seem like everyone is "in the cloud" now, but the reality is that we're still in the early days in this technology revolution. What the cloud looks like and what businesses are doing with it will change even more in the next two years than it has in the last five.

You might have questions in the midst of the buzz around this acquisition, and I want you to get answers. A great place to learn more about the deal is the SoftLayer page on IBM.com. From there, you can access a FAQ with more information, and you'll also learn more about the IBM SmartCloud portfolio that SoftLayer will compliment.

A few questions that may be top of mind for the customers reading this blog:

How does this affect my SoftLayer services?
Between now and when the deal closes (expected in the third quarter of this year), SoftLayer will continue to operate as an independent company with no changes to SoftLayer services or delivery. Nothing will change for you in the foreseeable future.

Your SoftLayer account relationships and support infrastructure will remain unchanged, and your existing sales and technical representatives will continue to provide the support you need. At any time, please don't hesitate to reach out to your SoftLayer team members.

Over time as any changes occur, information will be communicated to customers and partners with ample time to allow for planning and a smooth transition. Our customers will benefit from the combined technologies and skills of both companies, including increased investment, global reach, industry expertise and support available from IBM, along with IBM and SoftLayer's joint commitment to innovation.

Once the acquisition has been completed, we will be able to provide more details.

What does it mean for me?
We entered this agreement because it will enable us to continue doing what we've done since 2005, but on an even bigger scale and with greater opportunities. We believe in its success and the opportunity it brings customers.

It's going to be a smooth integration. The executive leadership of both IBM and SoftLayer are committed to the long-term success of this acquisition. The SoftLayer management team will remain part of the integrated leadership team to drive the broader IBM SmartCloud strategy into the marketplace. And IBM is best-in-class at integration and has a significant track record of 26 successful acquisitions over the past three years.

IBM will continue to support and enhance SoftLayer's technologies while enabling clients to take advantage of the broader IBM portfolio, including SmartCloud Foundation, SmartCloud Services and SmartCloud Solutions.

-@lavosby

UPDATE: On July 8, 2013, IBM completed its acquisition of SoftLayer: http://sftlyr.com/30z

February 15, 2013

Cedexis: SoftLayer "Master Model Builder"

Think of the many components of our cloud infrastrucutre as analogous to LEGO bricks. If our overarching vision is to help customers "Build the Future," then our products are "building blocks" that can be purposed and repurposed to create scalable, high-performance architecture. Like LEGO bricks, each of our components is compatible with every other component in our catalog, so our customers are essentially showing off their Master Model Builder skills as they incorporate unique combinations of infrastructure and API functionality into their own product offerings. Cedexis has proven to be one of those SoftLayer "Master Model Builders."

As you might remember from their Technology Partner Marketplace feature, Cedexis offers a content and application delivery system that helps users balance traffic based on availability, performance and cost. They've recently posted a blog about how they integrated the SoftLayer API into their system to detect an unresponsive server (disabled network interface), divert traffic at the DNS routing level and return it as soon as the server became available again (re-enabled the network interface) ... all through the automation of their Openmix service:

They've taken the building blocks of SoftLayer infrastructure and API connectivity to create a feature-rich platform that improves the uptime and performance for sites and applications using Openmix. Beyond the traffic shaping around unreachable servers, Cedexis also incorporated the ability to move traffic between servers based on the amount of bandwidth you have remaining in a given month or based on the response times it sees between servers in different data centers. You can even make load balancing decisions based on SoftLayer's server management data with Fusion — one of their newest products.

The tools and access Cedexis uses to power these Openmix features are available to all of our customers via the SoftLayer API, and if you've ever wondered how to combine our blocks into your environment in unique, dynamic and useful ways, Cedexis gives a perfect example. In the Product Development group, we love to see these kinds of implementations, so if you're using SoftLayer in an innovative way, don't keep it a secret!

-Bryce

December 18, 2012

2012 at SoftLayer: A Year-End Review

It's already December 18, so you've probably read a few dozen "Best of 2012" and "Looking Back on 2012" articles around the web by now. I hope that you indulge me as I add one more tally to that list ... I can't suppress the urge to take a nostalgic look back on all of SoftLayer's successes this year.

As Director of Communications, the easiest milestones for me to use as I look back are our product announcements and press releases, so I'll use those as landmarks to help tell the story of SoftLayer in 2012. Instead of listing those points chronologically, it might make a little more sense to categorize them topically so you can see the bigger picture of what's happening at the company when it comes to product innovation, growth, the startup community and industry recognition.

Driving Product Innovation

When your company motto is "Innovate or Die," there's a lot of pressure to stay on the bleeding edge of technology. In this calendar year alone, we launched some pretty amazing products and capabilities that have the potential of reshaping the competitive landscape:

  • Flex Images – In February, we announced Flex Images — an amazing tool that blurs the line between "cloud" and "dedicated." Users can easily replicate servers and move them between physical and virtual platforms to quickly meet their changing requirements. None of our competitors can match that level of flexibility.
  • High Performance Computing – In April, we launched high-performance computing (HPC) options powered by NVIDIA Tesla GPUS to provide an on-demand, consumption-based platform for users with the most compute-intensive environments.
  • SoftLayer Private Clouds – In June, we unveiled Private Clouds based on CloudStack and Citrix CloudPlatform. A Private Cloud is a an optimized environment that enables quick provisioning of cloud instances on dedicated infrastructure, and because we've automated the provisioning and expansion of the Private Cloud architecture, customers can order and configure full private cloud deployments on demand.
  • Big Data: MongoDB – Our most recent product release, an optimized MongoDB environment, was the amazing result of a strategic partnership with the team at 10gen. This flexible pay-as-you-go solution simplifies the big data buying process and enables organizations to swiftly deploy highly scalable and available production-grade systems. Big data developers don't have to settle for lower-performance virtualized platforms, and they don't have to hassle with building, configuring and tweaking their own dedicated environments (since we did all the work for them).

Expanding in Key Vertical Markets

Beyond the pure "product innovation" milestones we've hit this year, we've also seen a few key vertical markets do their own innovating on our platform. With a paintbrush and a little creativity, Pablo Picasso popularized Cubism, so when our creative customers are provided with a truly scalable platform that delivers unparalleled performance and control across both physical and virtual devices, they do their own world changing. Several top online gaming providers and cutting-edge tech companies chose SoftLayer to do their "painting" this year, and their stories have been pretty amazing:

  • Broken Bulb Studios - This social gaming developer uses SoftLayer's public and private cloud infrastructure with RightScale cloud management to easily deploy, automate and manage its rapidly expanding computing workloads across the globe.
  • KIXEYE, Storm8, and East Side Games - These online gaming companies rely on SoftLayer to provide a platform of dedicated, virtualized and managed servers from which they can develop, test, launch and run their latest games.
  • AppFirst, Cloudant and Struq - These hot tech companies moved to SoftLayer to achieve the scalability, performance and the time-to-market they need to continue meeting global market demand for their services.
  • Huge Wins in Europe, Middle East and Africa - Companies like Binweevils, Boxed Ice, Crazymist, Exit Games, Ganymede, Hotwire Financial, Mangrove, Multiplay, Peak Games and Zamzar are just some of organizations that choose SoftLayer to deliver the cloud infrastructure for their killer applications and games.

Supporting the Startup Community

2012 was the first full year of activity for the Catalyst Startup Program. Catalyst is geared toward furthering innovation by investing time and hosting resources in helping entrepreneurs build their businesses, and as an extension of that program, we also supported several high-profile incubators, accelerators and startup-related events this year:

Earning Industry Recognition

All of this innovation and effort didn't go unnoticed in 2012. SoftLayer's growth and accomplishments throughout the year resulted in some high-profile recognition:

  • SoftLayer won the Red Herring "Top 100 North America Tech Award," a mark of distinction for identifying promising new companies and entrepreneurs. With this award, we join the ranks of past recipients like Facebook, Twitter and Google.
  • SoftLayer was listed in the Top 10 on Business Insider's Digital 100 list of 2012's Most Valuable Private Tech Companies in the world, alongside Twitter, Square and Dropbox.

Beyond that "official" recognition of what we're doing to shake up the market, the best barometer for our success is our customer base. According to an amazing hosting infographic from HostCabi.net, we're the most popular hosting provider among the 100,000 most visited websites in the world. We easily beat out all other service providers — almost doubling the number of sites hosted by the second-place competitor — and we're not slowing down. We're using the momentum we've continued building in 2012 to propel us into 2013, and we encourage you to watch this space for even more activity next year.

-Andre

Categories: 
July 3, 2012

SoftLayer Asia - A Technology Market Full of Opportunity

The last few months have been extremely busy for SoftLayer Asia. SLayers from our Singapore office have been participating in all kinds of events — from small developer group meetups to massive conferences like CommunicAsia 2012 that brought in 35,000+ attendees from the APAC region's major markets, and our goal has been the same throughout: SoftLayer has the platform on which our customers can build the future.

Web Hosting Days 2012 - Bangkok
Web Hosting Days 2012 - Bangkok, Thailand

While our goal to help our customers "build the future" might seem like a tall order, the market in Asia needs the capabilities that only SoftLayer is able to provide. With the recent boom in smartphones and the growth of the region's huge network of connectivity infrastructure, Asian companies with global customer bases are facing an exciting market with a great deal of promise. In 2012 alone, analyst group Canalys forecasts:

  • An estimated 253.57 million smartphones in APAC in 2012 alone (compared to 224.08 million in North America).
  • APAC smartphone penetration is expected to exceed that of North America by 13%.

While that technology market is attractive, many business owners find that it can be equally intimidating. That sentiment is one the biggest reasons our customers share when we ask why they chose to to trust SoftLayer's SNG01 data center with their data. They need a platform that provides stability and on-demand scalability at an affordable price point, and they've seen SoftLayer deliver on all of those needs.

SoftLayer at Cloud Asia
SoftLayer CMO Simon West presenting at Cloud Asia 2012

You might think that having a foundation of the best technology platform in a technology-focused market guarantees success when it comes to launching social and Internet-based businesses, but that's only part of the story. The most important aspect of our customers' successes have been the creative, innovative solutions that they've been able to build because they're not worried about whether their infrastructure can keep up with their ideas. In Asia's crowded technology-centric market, a company's primary concern should be continuously meeting the needs of its rapidly evolving and growing customer base, and that's what we want to empower. Here are a few examples of SoftLayer customers we've seen that embody that mentality:

  • Tandif is an Indonesian based company that provides accurate and efficient auto-moderation of any web property connected to the Internet. Tandif's service is available in English and Bahasa Indonesia, one of the most vibrant internet and social media growth markets on a regional and global scale.
  • Wildby is a start up from the Joyful Frog Digital Incubator (regional affiliate of the Techstars program) that launched an application to addresses a region's unique technology need. Many parents are "guilty" of handing over their tablets or smartphones to entertain their kids in the car as they sit out the many crazy traffic jams in our major cities. Wildby's "edu-tainment" app allows children aged 3 to 7 yrs visually interact and learn new words and concepts anywhere they have access to the app.
  • Qyro — another JFDI graduate — was founded by an international team of entrepreneurs to build a patent-pending enterprise-based solution called Stubb, which provides users full-featured virtual document sharing and controls over both hard and soft copies.

Each of these companies has been very successful in their respective markets, and they're looking to SoftLayer to help them expand their business footprint in Asia to reach customers in North America and Europe. They absolutely love what our private network means for those goals: Geographic boundaries are blurred. Why is that important? Just how global is the Asian market?

Southeast Asia alone takes center stage when it comes to global adoption of the world's most popular Internet properties:

  • Indonesia, India and Philippines are part of the top 10 markets for Facebook users' growth, with Indonesia ranking #2 worldwide.
  • 21% of Indonesian online users visited Twitter.com in January 2011, making it the fourth highest country in terms of Twitter reach.
  • Malaysia is the #1 country in Southeast Asia when it comes to Foursquare user base (the USA is 167 positions lower)!

Needless to say, given the opportunity here and the passionate entrepreneurs trying to take advantage of it, SoftLayer Asia is going to be extremely busy for a long time.

-Dionne

June 28, 2012

Never Break Up with Your Data Again

Wouldn't it be nice if you could keep the parts of a relationship that you like and "move on" from the parts you don't? You'd never have to go through the awkward "getting to know each other" phase where you accidentally order food the other person is allergic to, and you'd never have to experience a break up. As it is, we're faced with a bit of a paradox: Relationships are a lot of work, and "Breaking up is hard to do."

I could tell you story after story about the break ups I experienced in my youth. From the Ghostbuster-jumpsuited boyfriend I had in kindergarten who stole my heart (and my barrettes) to until it was time to take my had-to-have "My Little Pony" thermos lunchbox to another table at lunch after a dramatic recess exchange to the middle school boyfriend who took me to see Titanic in the theater four times (yes, you read that correctly), my early "romantic" relationships didn't pan out in the "happily ever after" way I'd hoped they would. Whether the result of an me unwelcome kiss under the monkey bars or a move to a different school (which might as well have been on Mars), I had to break up with each of the boys.

Why are you reading about my lost loves on the SoftLayer Blog? Simple: Relationships with IT environments — specifically applications and data — are not much different from romantic relationships. You might want to cut ties with a high maintenance piece of equipment that you've been with for years because its behavior is getting erratic, and it doesn't look like it'll survive forever. Maybe you've outgrown what your existing infrastructure can provide for you, and you need to move along. Perhaps you just want some space and need to take a break from a project for six months.

If you feel like telling your infrastructure, "It's not you, it's me," what are your options? Undo all of your hard work, schedule maintenance and stay up in the dead of a weeknight to migrate, backup and restore all of your data locally?

When I talk to SoftLayer customers, I get to be a relationship therapist. Because we've come out with some pretty innovative tools, we can help our customers avoid ever having to break up with their data again. Two of the coolest "infrastructure relationship"-saving releases: Flex Images (currently in public beta) and portable storage volumes for cloud computing instances (CCIs).

With Flex Images, customers using RedHat, CentOS or Windows systems can create and move server images between physical and virtual environments to seamlessly transition from one platform to the other. With about three clicks, a customer-created image is quickly and uniformly delivered to a new dedicated or cloud server. The idea behind Flex Images is to blur the line between physical and virtual environments so that if you feel the need to break up with one of the two, the other is able to take you in.

Portable storage volumes (PSVs) are secondary CCI volumes that can be added onto any public or private CCI. Users can detach a PSV from any CCI and have it persist in the cloud, unattached to any compute resource, for as long as necessary. When that storage volume is needed again, it can be re-attached as secondary storage on any other CCI across all of SoftLayer's facilities. The best relationship parallel would be "baggage," but that's got a negative connotation, so we'll have to come up with something else to call it ... "preparedness."

We want to help you avoid break ups and provide you easy channels to make up with your old infrastructure if you have a change of heart. The result is an infrastructure that's much easier to manage, more fluid and less dramatic.

Now if I can only figure out a way to make Flex Images and portable storage volumes available for real-life relationships .... I'd make millions! :-)

-Arielle

June 13, 2012

SoftLayer Private Clouds - A Cloud to Call Your Own

Those of us who've been in this industry for years have seen computing evolve pretty significantly, especially recently. We started with dedicated servers running a single operating system, and we were floored by innovations that allowed dedicated servers to run a hypervisor with many operating systems. The next big leap brought virtual machine "cloud" instances into the spotlight ... And the resulting marketing shenanigans have been a blessing and a curse. On the positive side, the approachable "cloud" term is a lot easier to talk about with a nontechnical audience, but on the negative side, we see uninformative TV commercials that leverage cloud as a marketing term, and we see products that further obfuscate what cloud technology actually means:

Cloud Phone?

To make sure we're all on the same page, as we continue to talk about "cloud," our definition is pretty straightforward:

  • It's an operations model.
  • It provides capacity on demand.
  • It offers consumption-based pricing.
  • It features self-service provisioning.
  • It can be accessed and managed via an API.

Understanding those characteristics, when you hear about cloud in the hosting industry, you're usually hearing about cloud computing instances in a public cloud environment. An instance in a public cloud is one of many instances operating on a shared cloud infrastructure alongside other similar instances that aren't managed by you. Your data is still secure, and you can still get good performance in a public cloud environment, but you're not managing the cloud infrastructure on which your instance resides ... You're using a piece of a cloud.

What we announced at Cloud Expo East is the next step in the evolution of technology in our industry ... We're providing a turnkey, on-demand way for our customers to provision their own Private Clouds with Citrix CloudPlatform, powered by Apache CloudStack.

You don't get a piece of the cloud. You have your own cloud, provisioned in a matter of hours on a month-to-month contract.

For those who have looked into building a private cloud for their business in the past, it's probably worth reiterating: With SoftLayer and CloudStack, you can have a geographically distributed, secure, private cloud environment provisioned in a matter of hours (not months). Given the complexity of a private cloud environment — involving a management server, private cloud zones, host servers and object storage — this is no small feat.

SoftLayer Private Clouds

Those unbelievable provisioning times are only part of the story ... When that cloud infrastructure is deployed quickly, it's fully integrated into the SoftLayer platform, so it leverages our global private network alongside your existing bare metal, dedicated and virtual servers. Want to add public cloud instances to your private cloud as web heads? You'll log into one portal or use a singular API to have that done in an instant.

Your own cloud infrastructure, fully integrated into SoftLayer's global infrastructure. If you're chomping at the bit to try it out for yourself, email us at privateclouds@softlayer.com, and we'll get you on the "early access" list.

Before I sign off, I want to be sure to thank everyone at SoftLayer and Citrix who worked so hard to make SoftLayer Private Clouds such an amazing new addition to our platform.

-@nday91

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