Posts Tagged 'Integrated'

October 10, 2011

A Manifesto: Cloud, Dedicated and Hosting Computing

We are witnessing a fundamental shift in the IT industry. It is forever changing the way technology is delivered and consumed. The pay-as-you-go model for everything you need in IT is shattering the old computing paradigms, from software licensing models and hardware refresh cycles to budgeting operating costs. This change is bringing about more control and transparency to users while accelerating the commoditization of IT by making it easily available through a new model.

This new model comes in three major "flavors": Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) solutions. We incorporate and enable all three by offering a unified, fully automated platform to enable greater customer control over their IT environments. The key tenants of this emerging model for SoftLayer are innovation, empowerment, automation and integration. Here's how we deliver against these four key tenants.

Innovation: We want to lead the industry by offering best of breed and proprietary cloud, dedicated, and managed hosting solutions, based on our own intellectual property. Currently, we have more than 252,000 hours invested and 2.6 million lines of code developed around these solutions. Customers can take charge of every aspect of their IT operations (servers, storage, networking & services) through our fully automated platform. Our Customer Portal and fully featured APIs give customer more control by providing direct access to more than 100 back-end systems and activities — every aspect of IT operations can be managed.

Empowerment: We turn IT operations into a predictable fixed cost. Customers can stay focused on achieving their business goals, not managing IT infrastructure. We offer expert planning and support from a certified, 24/7 support staff. Customers can deploy and scale when they want with one-day and on-demand automated provisioning. They can keep it as long (or short) as needed, with monthly contracts. In addition, customers can choose what they want to manage and what they don't, with the ability to have hybrid IT self-managed and managed environments. This speaks to the flexibility of our platform!

Automation: This is an area that makes SoftLayer stand out from the pack. We automate deployment and management of all services, accelerating provisioning time, streamlining administrative tasks, and making it all on-demand, every day and night. With automation that mitigates the risk for human error, comprehensive security practices and options, and a 24/7 team of certified engineers, we provide greater stability, a 100% Uptime Guarantee, and around the clock support for any issues or service.

Integration: This is the final ingredient to making it ALL work. We seamlessly integrate hardware, software, and networking into a unified service, all conveniently controlled through our easy-to-use Customer Portal and robust APIs. We provide full information, full-time through our Customer Portal and APIs, for every service we provide; there is no data about a system that we keep from our customers, from usage statistics to network performance and beyond. We have complete transparency.

These four key tenets are what set us apart. When SoftLayer started back in 2005, the team's goal was not to be Go Daddy on steroids. We set our sights on being the de facto platform for mainstream businesses to run all their IT operations. This means the complete gamut of applications and workloads with no compromise of performance, security, reliability and access. We are entering into a new IT era, where "connected everything" is the norm. It reminds me of the old phrase "the network is the computer" from Sun Microsystems' slogan. We have the foundation in place, which will make for an unforgettable journey. Let us know what you think.

-@gkdog

June 21, 2011

Ghostin' the Machine - SoftLayer Customer Portal

The hosting business is a really great place to be these days. It may morph rapidly, but some things ring consistently clear. The dedicated server is one of those things. In the brief 10 years or so of my Internet hosting career, the way dedicated servers are delivered to customers and the way they are managed has gone from prop-jet to auto-pilot.

I got started in the dedicated hosting business under Lance Crosby (our current CEO) in October of 2003. At that time we had less than 100 employees, and it may have been less than 50. "Auto-provisioning" consisted of Lance offering pizza and cash bonuses for each white-box PC that we'd 'ghost' with a boot floppy using a networked imaging server (in between our support tasks of answering calls and responding to tickets). We used a popular product made by Norton* in those days to deliver servers as quickly as possible to feed what seemed like an endless demand. As time has gone by, our systems have vastly improved, and true automation is the rule now; Manual intervention, the exception.

Today, SoftLayer has 600+ employees, 80,000+ dedicated servers, 26,000+ customers and is on the verge of launching our international presence. One of the biggest reasons SoftLayer has been so successful is because we offer customers maximum control.

When you need online computing power these days, you have hundreds of choices. Most of your options are still centered on the general idea of the dedicated server, but there are variations depending on what needs are being targeted. Physical dedicated servers are now complimented by Cloud Compute Instances and Virtualized Instances to provide a more flexible platform to tailor to specific use cases. Some providers do better than others at integrating those platforms, and when we began incoporating cloud and dedicated in an integrated environment, our goal was to enable customers to control all aspects of their environment via a single 'pane of glass,' our customer portal.

If you've heard us talk about the features and functionality in the customer portal but have never seen how easy it is to actually navigate the interface, today's your lucky day:

In a nutshell, you get the kind of server control that used to require driving down to the data center, popping on your parka and performing some troubleshooting in the freezing cold cage. You may have been troubleshooting hardware cooling, wiring or other hardware issues, and you'd usually need direct console access to all the different types of servers and devices loaded on your rack.

Thankfully, those days are gone.

Now you can order a dedicated server and have it online in 2-4 hours (or a Cloud Computing Instance which can be online in 15 minutes). You can configure their private network so that they can talk to each other seamlessly; you can add firewalls, load balancing, backup services, monitoring instantly. For maintenance issues, you have the convenience of BIOS-level access via the standard KVM over IP card included in every server so you can see low-level hardware indicators like fan speeds and core temperatures and perform soft IPMI reboots. Firmware upgrades for your hard drive, motherboard, or RAID card that once required the ever-hated floppy disk can now be done with a few button clicks, and speaking of RAID cards, our systems will report back on any change to an ideal status for your disk subsystem. If that weren't enough, you've got monitoring alerts and bandwidth graphs to give you plenty of easy to reference eye-candy.

No more messy wiring, no more beeping UPS units, no more driving, no more parkas.

-Chris

*As a rather humorous aside: My former manager, Tim, got a call one night from one of the newer NOC staff. He was a systems guy, many of the internal systems were under his SysAdmin wing. He was awakened by a tech with broken English who informed him that his name was on the escalation procedures to be called whenever this server went down:

Tim: (groggily) "What is the server name?"
Tech: "G - Host - Me"
Tim: "Huh? Why did you wake me up? ... Why don't you call that hosting company? ... I don't think that's one of my boxes!"
Tech: "No, no sir, so sorry, but your name is on the escalation. Server Label is 'G' ... um 'HOSTME.'"
Tim: "Whaa? — Wait, do you mean Ghost Me?" (GHOSTME was the actual hostname for the Norton imaging server that we used for a while as our 'provisioning' platform)

Laughter ensued and this story was told many times over beers at the High Tech pub.

May 25, 2011

"The Cloud" via Tools and Bridges

As Chief Scientist (or Chief Boffin, if you like), I spend a significant amount of time participating in industry, partner and customer events alike. This week is a great example, as I will be speaking at both All About the Cloud and the Citrix Synergy event in San Francisco. I will be covering similar ground on both occasions: the general idea is that the world does not revolve around "the cloud." In fact, "the cloud" tends to be good for certain things and not so good for others. The challenge is that many customers seem to think that cloud is a panacea, solving all of their problems. Often, customers come to us with a blurred idea of why they want cloud, sometimes defaulting to, "The CEO says we need some cloud."

My presentation at the All About the Cloud event is going to focus on the cloud question by trying to understand what each tool does well and so you can deploy accordingly to ensure needs are met. I'll provide a backdrop market growth and then dive into dedicated, virtual and hybrid (cloud + dedicated) solutions with an eye to understanding each solution in broad terms ... As an aside, I wanted to show up with a drill, a nail and a chunk of 2x4 to demonstrate this: I was going to pound the nail into the board with the drill, and then I was told this would be a bad idea. I may yet show up with some tools – all I need is a Home Depot close to the Palace Hotel!

The Citrix presentation is not quite so bold - well, it did not involve props in its initial incarnation. For the Synergy crowd, I'll speak to a few case studies that leverage hybrid solutions to best meet their needs. Specifically, I will discuss companies that have deployed cloud + dedicated, SoftLayer dedicated + someone else's cloud (the horror!) and an enterprise example with a mix of internal data center assets and SoftLayer assets.

The enterprise example is an interesting one and it is timely given what Citrix is up to. Part of the challenge with most enterprise customers is the fact that many have invested significant capital (both dollars and the human variety) in their own infrastructure. This often means that an additional level of complexity is introduced as the enterprise must consider how to bridge the gap between their own infrastructure and another, external (hopefully a SoftLayer) environment.

Citrix is about to launch Cloud Bridge which will help to manage through some of this – the offering enables customers to transparently connect their own data centers with an off premise cloud environment. SoftLayer can make this happen in two ways. Cloud Bridge will sit within Netscaler Platinum offering that we support and customers will have the ability to deploy themselves should they choose to.

I will follow up on this blog with some depth that covers both presentations, as I think this is a conversation worth continuing. In the meantime, I am off to find a Home Depot ...

-@nday91

Subscribe to integrated