Posts Tagged 'International Tag'

July 3, 2012

SoftLayer Asia - A Technology Market Full of Opportunity

The last few months have been extremely busy for SoftLayer Asia. SLayers from our Singapore office have been participating in all kinds of events — from small developer group meetups to massive conferences like CommunicAsia 2012 that brought in 35,000+ attendees from the APAC region's major markets, and our goal has been the same throughout: SoftLayer has the platform on which our customers can build the future.

Web Hosting Days 2012 - Bangkok
Web Hosting Days 2012 - Bangkok, Thailand

While our goal to help our customers "build the future" might seem like a tall order, the market in Asia needs the capabilities that only SoftLayer is able to provide. With the recent boom in smartphones and the growth of the region's huge network of connectivity infrastructure, Asian companies with global customer bases are facing an exciting market with a great deal of promise. In 2012 alone, analyst group Canalys forecasts:

  • An estimated 253.57 million smartphones in APAC in 2012 alone (compared to 224.08 million in North America).
  • APAC smartphone penetration is expected to exceed that of North America by 13%.

While that technology market is attractive, many business owners find that it can be equally intimidating. That sentiment is one the biggest reasons our customers share when we ask why they chose to to trust SoftLayer's SNG01 data center with their data. They need a platform that provides stability and on-demand scalability at an affordable price point, and they've seen SoftLayer deliver on all of those needs.

SoftLayer at Cloud Asia
SoftLayer CMO Simon West presenting at Cloud Asia 2012

You might think that having a foundation of the best technology platform in a technology-focused market guarantees success when it comes to launching social and Internet-based businesses, but that's only part of the story. The most important aspect of our customers' successes have been the creative, innovative solutions that they've been able to build because they're not worried about whether their infrastructure can keep up with their ideas. In Asia's crowded technology-centric market, a company's primary concern should be continuously meeting the needs of its rapidly evolving and growing customer base, and that's what we want to empower. Here are a few examples of SoftLayer customers we've seen that embody that mentality:

  • Tandif is an Indonesian based company that provides accurate and efficient auto-moderation of any web property connected to the Internet. Tandif's service is available in English and Bahasa Indonesia, one of the most vibrant internet and social media growth markets on a regional and global scale.
  • Wildby is a start up from the Joyful Frog Digital Incubator (regional affiliate of the Techstars program) that launched an application to addresses a region's unique technology need. Many parents are "guilty" of handing over their tablets or smartphones to entertain their kids in the car as they sit out the many crazy traffic jams in our major cities. Wildby's "edu-tainment" app allows children aged 3 to 7 yrs visually interact and learn new words and concepts anywhere they have access to the app.
  • Qyro — another JFDI graduate — was founded by an international team of entrepreneurs to build a patent-pending enterprise-based solution called Stubb, which provides users full-featured virtual document sharing and controls over both hard and soft copies.

Each of these companies has been very successful in their respective markets, and they're looking to SoftLayer to help them expand their business footprint in Asia to reach customers in North America and Europe. They absolutely love what our private network means for those goals: Geographic boundaries are blurred. Why is that important? Just how global is the Asian market?

Southeast Asia alone takes center stage when it comes to global adoption of the world's most popular Internet properties:

  • Indonesia, India and Philippines are part of the top 10 markets for Facebook users' growth, with Indonesia ranking #2 worldwide.
  • 21% of Indonesian online users visited Twitter.com in January 2011, making it the fourth highest country in terms of Twitter reach.
  • Malaysia is the #1 country in Southeast Asia when it comes to Foursquare user base (the USA is 167 positions lower)!

Needless to say, given the opportunity here and the passionate entrepreneurs trying to take advantage of it, SoftLayer Asia is going to be extremely busy for a long time.

-Dionne

March 29, 2012

SoftLayer Singapore - The Impact of Automation

We hosted our first quarterly networking event in Singapore yesterday, and as I spoke with the partners, prospects, customers and SLayers in attendance, I heard some incredible stories about struggles with scaling infrastructure and how SoftLayer has revolutionized the way our customers look at their physical and virtual infrastructure. As we talked about our experiences, one of my own "war stories" came to mind, and I got to share it:

On on a Sunday afternoon in March 2002, an earthquake hit Taiwan. It measured 6.8 on the Richter scale, and it shook buildings across the island, flattening some of them and wreaking general havoc in cities. Beyond the visible damage it caused, it took out the fiber landing stations in Taiwan, cutting off Asia Pacific Internet traffic from the US. Typically when a fiber cable system is cut, telcos will scramble to re-route their traffic to the next available path, but because North Asia was crippled by the quake, all Internet traffic in Asia was being routed through Australia, causing major congestion down under, resulting in virtually zero Internet connectivity to the rest of the world.

At that time, I was VP of Sales for a leading Singapore-based hosting company. I received a call on my sales hotline at 7am on the morning after the earthquake. The caller was the CEO of a major gaming company in Australia, and he sounded desperate. All his servers — hosted in the US at the time — were unreachable, and he had been calling hosting companies all over Asia to buy some dedicated servers to host the game for his Asian customers. While I couldn't help him when it came to getting connectivity to his servers in the US, I thought it would be easy to accommodate his request for hardware based in Asia.

I asked him what server configurations he needed, and he detailed 20 identical servers that needed to be up and running for his gaming application within 24 hours, highlighting that he was losing thousands in revenue by the day. He explained that the projected revenue loss would exponentially increase to thousands per hour if the game remained offline for 24 hours more. He gave me his RAM, hard disk, OS and Database requirements, and he added, "We need all of them to be on Woodcrest!"

I remember vividly saying, "Woodcrest what? Oh, yes, yes, we have those!" I told him I'd get back to him, hung up the phone and went straight to our provisioning manager. We stock to provide 20 servers, but we didn't have any Woodcrest CPUs. There was no way we could locate, rack and provision the requested servers 24 hours ... The best we could commit to was 10 days. Obviously, that wasn't going to work, but I wasn't discouraged. I was going to solve the problem.

I managed to scrape together 20 Woodcrest CPUs from different local electronics retailers, and after wrangling cheques from the finance department and getting the CEO to apply pressure the provisioning manager, I was able to "fast-track" the servers to a four-day provisioning time. When all was said and done, he was able to bring his game back online after losing out on 8 days of business. Despite the losses, being able to turn around that kind of order that "quickly" made me pretty proud.

10 years later, I can't believe how much things have changed.

SoftLayer automates almost all of the manual processes, and we're able to provision a dedicated servers in 2-4 hours. While that's a pretty impressive feat, it's even more amazing when you consider that we can bring up 20, 50 or 100 dedicated servers in the same time frame. Just look at what OMGPOP was able to do when their "Draw Something" app was downloaded 36 million times. That's what automation is all about. Anything that we can automate, we automate, and that makes for an unbeatable user experience.

If someone came to us today with the an urgent order similar to the one I dealt with in 2002, the entire interaction above would boil down to, "What specs do you need? *typing* Here's your order number. You can expect the machines to be provisioned within 4 hours." We'd be off the phone by about 7:20am, and by noon, all of the servers would be online and hosting the game. The craziest part is that we're not even satisfied with that turnaround time yet. Our commitment is to continue to innovate, automate and empower our customers through our customer portal and APIs, and because our goals are to get better and serve our customers faster, the carrot will always be in front of us ... the same way UPS has a philosophy of "constructive dissatisfaction."

I want to thank everyone who came to our networking event yesterday. I hope you learned a little something about SoftLayer because I certainly learned a lot about our customers in the dozens of conversations I had. If you weren't able to attend and want to see what you missed, we posted a few pictures on Flickr: SoftLayer Singapore - Quarterly Networking Event - March 28, 2012

SoftLayer Singapore

Do you have any infrastructure horror stories from the past like mine?

-Michael

February 22, 2012

An Insider's Look at SoftLayer's International Success

It's been a long time since I put fingers to keyboard to write a blog, so I reckoned it was about time that I resurfaced on the interwebs. While this post won't announce any huge news like my last post about SoftLayer going live in Amsterdam, it might provide an interesting insight into what it's like to work for a dynamic, growing company.

My time at SoftLayer has been marked by change at rapid pace — more revolution than evolution, I suppose. This has been true both in terms of my professional development and the trajectory the company has taken in the past 18 months: I have gone through a merger that more than tripled the size of the company, watched the expansion of our footprint in the United States (a new data center in San Jose and new pods in Washington, D.C. and Dallas) and participated in our expansion overseas when I worked on the Amsterdam launch ... And if that list wasn't action-packed enough, I've been a part of some fantastic product launches (Flex Images and Object Storage being the two most recent examples).

When I joined SoftLayer, I kicked off fledgling analyst relations program, transitioned to corporate communications, and then seized the opportunity to serve as SoftLayer's EMEA general manager (temporarily until I found Jonathan Wisler to run the ship). Today, I'm responsible for driving our international operations in Amsterdam and Singapore, and so far, the work has gone according to the plan. Both facilities are up and running, and we have in-region folks in place to run the data centers and drive the region's business. As with every other DC under the SoftLayer hood, the Ops teams continue to knock it out of the park, and our business teams are just getting wound up.

Our early success in the new international markets speaks volumes about the support our customer base has given us as we've expanded, and now that we've got fully fledged dedicated teams to run in-region sales and marketing in Amsterdam and Singapore, we're expecting the result to be akin to throwing gasoline on an already-roaring fire. Users in Europe and Asia can look forward to seeing a lot more from SoftLayer over the coming months as we ramp up our events schedule and start to push the SoftLayer message throughout both geographies.

Suffice it to say, I am very excited about what lies ahead ... I suspect our competitors might not share the same enthusiasm.

-@quigleymar

February 3, 2012

Server Hardware "Show and Tell" at Cloud Expo Europe

Bringing server hardware to a "Cloud Expo" is like bringing a knife to a gun fight. Why would anyone care about hardware? Isn't "the cloud" a magical land where servers and data centers cease to exist and all that matters is that your hardware-abstracted hypervisor can scale elastically on demand?

You might be surprised how many attendees at Cloud Expo Europe expressed that sentiment in one way or another when SoftLayer showed up in London with the infamous Server Challenge last week. Based on many of the conversations I had with attendees, some of the most basic distinctions and characteristics of physical and virtual environments are widely misunderstood. Luckily, we had a nice little server rack to use as a visual while talking about how SoftLayer fits in (and stands out) when it comes to "the cloud."

When we didn't have a line of participants waiting to try their hand at our in-booth competition, we were able to use it to "show and tell" what a cloud hardware architecture might look like and what distinguishes SoftLayer from some of the other infrastructure providers in the industry. We're able to show our network-within-a-newtork topology, we explain the pod concept of our data centers and how that streamlines our operations, and we talk about our system automation and how that speeds up the provisioning of both physical and virtual environments. Long-term memory is aided by the use of multiple senses, so when each attendee can see and touch what they're hearing about in our booth, they have a much better chance to remember the conversation in the midst of dozens (if not hundreds) they have before and after they talk to us.

And by the time we finish using the Server Challenge as a visual, the attendee is usually ready to compete. As you probably noticed if you caught the Cloud Expo Europe album at Facebook.com/SoftLayer, the competition was pretty intense. In fact, the winning time of 1:08.16 was set just about twenty minutes before the conference ended ... In the short video below, Phil presents the winner of the Cloud Expo Europe Server Challenge with his iPad 2 and asks for some insight about how he was able to pull off the victory:

Being the international debut of the Server Challenge, we were a bit nervous that the competition wouldn't have as much appeal as we've seen in the past, but given the response we received from attendees, it's pretty safe to say it's not the last time you'll see the Server Challenge abroad.

To all of the participants who competed last week, thanks for stopping by our booth, and we hope you're enjoying your "torch" (if you beat the 2:00.00 flashlight-winning time)!

-@khazard

December 6, 2011

Go, Tell it on the Mountain

Because SoftLayer is now a global hosting company and the holidays are upon us, I thought I'd tweak another Christmas classic with some SoftLayer-specific content ... We're going to need a few more tracks to add to SoftLayer is Coming to Town if we hope to compile an album that'll compete with Justin Bieber.

Go, Tell it on the Mountain

While SLayers kept their watching
O'er customer servers by night,
Another DC opened,
and SoftLayer's now worldwide.

Go, tell it on Facebook
Over on Reddit and everywhere
Go, tell it on LinkedIn
That SoftLayer hosts your site!

Our competitors feared and trembled
When lo! around the earth
Rang out the three bars chorus
That hailed of SoftLayer's worth.

Go, tell it on Facebook
Over on Reddit and everywhere
Go, tell it on LinkedIn
That SoftLayer hosts your site!

From in a lowly basement
Our humble business came;
Innovation and Automation
Would change the hosting game.

Go, tell it on Facebook
Over on Reddit and everywhere
Go, tell it on LinkedIn
That SoftLayer hosts your site!

Before I was a SLayer
I searched both day and night
For a company that was perfect,
And SoftLayer turned out right.

Go, tell it on Facebook
Over on Reddit and everywhere
Go, tell it on LinkedIn
That SoftLayer hosts your site!

I was made a SLayer
A few short years ago,
And since I joined SoftLayer
I've seen us really grow, sooooo...

Go, tell it on Facebook
Over on Reddit and everywhere
Go, tell it on LinkedIn
That SoftLayer hosts your site!

If you sing this carol in front of the house of one of our 26,000+ customers, I can almost guarantee that you'll be invited in for hot chocolate ... Or they'll think you're a crazy stalker because you know about their hosting provider, and they'll call the police.

Either way, thanks for "listening"!

-Natalie

December 2, 2011

Global Network: The Proof is in the Traceroute

You've probably heard a lot about SoftLayer's global expansion into Asia and Europe, and while the idea of geographically diversifying is impressive in itself, one of the most significant implications of our international expansion is what it's done for the SoftLayer Network.

As George explained in "Globalization and Hosting: The World Wide Web is Flat," our strategic objective is to get a network point of presence within 40ms of all of our users and our users' users to provide the best network stability and performance possible anywhere on the planet. The reasoning is simple: The sooner a user gets on on our network, the quicker we can efficiently route them through our points of presence to a server in one of our data centers.

The cynics in the audience are probably yawning and shrugging that idea off as marketing mumbo jumbo, so I thought it would be good to demonstrate how the network expansion immediately and measurably improved our customers' network experience from Asia to the United States. Just look at the traceroutes.

As you're probably aware, a traceroute shows the "hops" or routers along the network path from an origin IP to a destination IP. When we were building out the Singapore data center (before the network points of presence were turned up in Asia), I ran a traceroute from Singapore to SoftLayer.com, and immediately after the launch of the data center, I ran another one:

Pre-Launch Traceroute to SoftLayer.com from Singapore

traceroute to softlayer.com (66.228.118.53), 64 hops max, 52 byte packets
 1  10.151.60.1 (10.151.60.1)  1.884 ms  1.089 ms  1.569 ms
 2  10.151.50.11 (10.151.50.11)  2.006 ms  1.669 ms  1.753 ms
 3  119.75.13.65 (119.75.13.65)  3.380 ms  3.388 ms  4.344 ms
 4  58.185.229.69 (58.185.229.69)  3.684 ms  3.348 ms  3.919 ms
 5  165.21.255.37 (165.21.255.37)  9.002 ms  3.516 ms  4.228 ms
 6  165.21.12.4 (165.21.12.4)  3.716 ms  3.965 ms  5.663 ms
 7  203.208.190.21 (203.208.190.21)  4.442 ms  4.117 ms  4.967 ms
 8  203.208.153.241 (203.208.153.241)  6.807 ms  55.288 ms  56.211 ms
 9  so-2-0-3-0.laxow-cr1.ix.singtel.com (203.208.149.238)  187.953 ms  188.447 ms  187.809 ms
10  ge-4-0-0-0.laxow-dr2.ix.singtel.com (203.208.149.34)  184.143 ms
    ge-4-1-1-0.sngc3-dr1.ix.singtel.com (203.208.149.138)  189.510 ms
    ge-4-0-0-0.laxow-dr2.ix.singtel.com (203.208.149.34)  289.039 ms
11  203.208.171.98 (203.208.171.98)  187.645 ms  188.700 ms  187.912 ms
12  te1-6.bbr01.cs01.lax01.networklayer.com (66.109.11.42)  186.482 ms  188.265 ms  187.021 ms
13  ae7.bbr01.cs01.lax01.networklayer.com (173.192.18.166)  188.569 ms  191.100 ms  188.736 ms
14  po5.bbr01.eq01.dal01.networklayer.com (173.192.18.140)  381.645 ms  410.052 ms  420.311 ms
15  ae0.dar01.sr01.dal01.networklayer.com (173.192.18.211)  415.379 ms  415.902 ms  418.339 ms
16  po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  417.426 ms  417.301 ms
    po2.slr01.sr01.dal01.networklayer.com (66.228.118.142)  416.692 ms
17  * * *

Post-Launch Traceroute to SoftLayer.com from Singapore

traceroute to softlayer.com (66.228.118.53), 64 hops max, 52 byte packets
 1  192.168.206.1 (192.168.206.1)  2.850 ms  1.409 ms  1.206 ms
 2  174.133.118.65-static.reverse.networklayer.com (174.133.118.65)  1.550 ms  1.680 ms  1.394 ms
 3  ae4.dar01.sr03.sng01.networklayer.com (174.133.118.136)  1.812 ms  1.341 ms  1.734 ms
 4  ae9.bbr01.eq01.sng02.networklayer.com (50.97.18.198)  35.550 ms  1.999 ms  2.124 ms
 5  50.97.18.169-static.reverse.softlayer.com (50.97.18.169)  174.726 ms  175.484 ms  175.491 ms
 6  po5.bbr01.eq01.dal01.networklayer.com (173.192.18.140)  203.821 ms  203.749 ms  205.803 ms
 7  ae0.dar01.sr01.dal01.networklayer.com (173.192.18.253)  306.755 ms
    ae0.dar01.sr01.dal01.networklayer.com (173.192.18.211)  208.669 ms  203.127 ms
 8  po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  203.518 ms
    po2.slr01.sr01.dal01.networklayer.com (66.228.118.142)  305.534 ms
    po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  204.150 ms
 9  * * *

I won't dive too deep into what these traceroutes are telling us because that'll need to be an entirely different blog. What I want to draw your attention to are a few key differences between the pre- and post-launch traceroutes:

  • Getting onto SoftLayer's network:. The first reference to "networklayer" in the pre-launch trace is in hop 12 (~187ms). In the post-launch trace, we were on "networklayer" in the second hop (~1.5ms).
  • Number of hops: Pre-launch, our network path took 16 hops to get to SoftLayer.com. Post-launch, it took 8.
  • Response times from the destination: The average response time from SoftLayer.com to Singapore before the launch of our network points of presence in Asia was about 417ms (milliseconds). After the launch, it dropped to an average of about ~250ms.

These traceroutes demonstrate that users in Singapore travel a much better network path to a server in one of our U.S. data centers than they had before we turned up the network in Asia, and that experience isn't limited to users in Singapore ... users throughout Europe and Asia will see fewer hops and better speeds now that the data centers and points of presence on those continents are live. And that's without buying a server in either of those markets or making any changes to how they interact with us.

Managing a worldwide network for a worldwide customer base with thousands of different ISPs and millions of possible routes is not a "set it and forget it" endeavor, so we have a team of engineers in our Network Operations Center that focuses on tweaking and optimizing routes 24x7. Branching out into Europe and Asia introduces a slew of challenges when working with providers on the other side of the globe, but I guess it's true: "If it were easy, everyone would do it."

Innovate or die.

-@toddmitchell

November 7, 2011

Global Expansion: Amsterdam is LIVE!

At times, the meticulous planning, logistics and execution around the SoftLayer Amsterdam data center launch has felt like a clandestine military operation. Today, the wait is over! We're finally ready to go "LIVE" with our new state-of-the-art facility, along with network Points of Presence (PoPs) in Amsterdam, London and Frankfurt.

Having a European presence not only gives us proximity to customers but a foothold into the entire continent to help drive more innovation and deliver a better end-user experience. Currently more than 50 percent of our business is done outside North America, so our continued expansion into international markets is so vital to long-term growth.

Amsterdam is our "digital gateway" into Europe, extending our capabilities so customers can deploy, scale and manage their Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) solutions based on SoftLayer's private network. Here's a quick glimpse into what the new data center offers:

  • Capacity for more than 16,000 servers
  • Redundant network infrastructure
  • Fully-automated platform
  • Unique pod design concept

And here's an actual glimpse into the data center (taken last week as we were putting the final touches on the racks ... as you can see by the unbound cables at the backs of the server and the reference labels in the front):

SoftLayer Amsterdam

SoftLayer Amsterdam

SoftLayer Amsterdam

We now have 13 data centers and 16 PoPs worldwide. Each data center functions independently, with distinct and redundant resources, while still being fully integrated into SoftLayer's existing facilities. The end result for our customers is maximum accessibility, security, and control.

Our goal for Europe is to deliver the BEST cloud, dedicated, and managed hosting solutions on the continent ... just like we do in North America and Asia. Ten months of painstaking research, work and preparation are done, and now our customers will get to reap the rewards.

What are you waiting for? Get your first server in Amsterdam! To celebrate the launch of the new facility, we're offering our Triple Double special on servers provisioned in AMS01 for a limited time: Free double bandwidth, double RAM and double HDD!

Now it's time to send our clandestine military operation's "Go Live Crew" to an undisclosed location to start preparing for our next strategic infiltration ...

-@quigleymar

November 3, 2011

Global Expansion: Floating Like a Butterfly

Growing up, one of my heroes was Mohammad Ali. While I admired his athletic ability, with my scrappy build I was never going to be a boxer. What I liked the most about Ali was that he said whatever he wanted and backed up his words with action. That is what distinguished Ali from the others.

I'm sure you've been to job fairs and read companies' websites where they talk about how their company encourages teamwork, employee empowerment and innovation ... It's usually right next to a picture of someone skydiving or kite boarding, right? Well I've been with SoftLayer for about a month now, and as you saw from my 3 Bars 3 Questions interview, I spent my first two weeks on the job in Dallas.

I can tell you without hesitation (and with no need for a kite boarding picture) that when you walk around the office in Dallas, you can feel a buzz in the hallways ... An energy that only comes from from people who are passionate and work well together. When I made the trek back to Amsterdam, I knew the environment and culture our team in Europe would need to foster to earn our three bars.

Last week, we had our first Truck Day in the new Amsterdam data center, and it was a perfect opportunity to show off the SoftLayer spirit and work ethic to our newest AMS01 SLayers with the help of the Go Live Crew:

As soon as two large truckloads of servers were delivered, the team jumped into action. We unpacked, sorted, scanned and racked the servers in record time, and it was actually a lot fun. When I walked into the data center the next day, it felt like Christmas: new toys, flashing lights and Barbara Striesand.

It's safe to say that SoftLayer is the Mohammed Ali of hosting. We make bold statements and can back up them up!

If you're interested in joining the SoftLayer team in Amsterdam, we're hiring for several different positions right now, and we'd love to have you join us. When talking to prospective employees in interviews, I always tell the SoftLayer story with Ali-like pride, and moving forward, Truck Day is going to be a perfect example to share. Where else are you going to find a company culture where everyone in the company (even the CEO) celebrates the company's continued growth by helping to unpack and sort hardware?

Based on the conversations I've had since Truck Day, I can tell if they are right for the team simply by their reaction to that story. If you're ready to roll up your sleeves to help out your teammates and have fun doing it, call me.

-@jpwisler

October 31, 2011

3 Bars | 3 Questions: Amsterdam

Within days of signing on to join the SoftLayer team in Amsterdam, I was on a plane to Dallas. With our facility coming online November 7, the onboarding process had to be accelerated, and the trip to our global headquarters provided an excellent crash course in SoftLayer's strategy and vision for the future. The trip also provided Kevin an opportunity to record a "3 Bars 3 Questions" interview with me after he talked to Michael Ong, the SoftLayer's APAC general manager.

Because I hadn't been a SLayer for too long, he took it easy on me, and we had a great discussion about SoftLayer's strategy in Europe and what customers can expect from our continued global expansion:

In the next week, you'll get a few behind-the-scenes glimpses of our final Amsterdam data center preparations leading up to our November 7 "Go Live" date. If you haven't already seen the "Amsterdam Ready to Launch" blog or the instant-classic "SoftLayer is Coming to Town" video about our international expansion, take a few minutes to check those out.

If you're based in Europe, have a significant customer base in Europe or you've just always wanted a server in Amsterdam, you can pre-order your first AMS01 dedicated server or cloud server right now, and you'll be one of the first in your neighborhood to enjoy our newest facility!

-@jpwisler

October 28, 2011

3 Bars | 3 Questions: Singapore

It's been a few months since the last 3 Bars 3 Questions with "The Mitch," and between then and now, a lot has changed in the SoftLayer world. The biggest difference: Our technicians have traveled around the world to build out data centers in Singapore and Amsterdam. I joined SoftLayer as general manager of the Asia-Pacific (APAC) region, and when I took a trip to Dallas to meet the rest of the team, Kevin was able to convince me to answer a few questions on video about what's been going on in Singapore:

Asia is the largest growth market for SoftLayer right now, and the flood of orders we've had to keep up with in our Singapore branch is a testament to the customer demand in that region. With our ambitious growth plans and early successes in SNG, you'll be seeing a lot of SoftLayermobiles delivering servers around the world pretty soon. Maybe we need a SoftLayerOceanTanker?

When I made trip to Dallas, I met Jonathan Wisler, another newly hired SLayer responsible for the Amsterdam data center and our future Europe, Middle East and Africa (EMEA) expansion. Because I didn't want him to feel left out, I selected him as my successor in the next 3 Bars 3 Questions interview.

If you have any questions about SoftLayer in Asia, our Singapore data center or Singapore in general, just let me know.

-Michael

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