Posts Tagged 'Investors'

October 2, 2012

A Catalyst for Success: MODX Cloud

SoftLayer has a passion for social media, online gaming and mobile application developers. We were in "startup mode" just a few years ago, so we know how much work it takes to transform ideas into a commercially viable enterprise, and we want to be the platform on which all of those passionate people build their business. To that end, we set out to find ways we could help the next generation of web-savvy entrepreneurs and digital pioneers.

About a year ago, we kicked off a huge effort to give back to the startup community. We jumped headfirst into the world of startups, incubators, accelerators, angel investors, venture capitalists and private equity firms. This was our new ecosystem. We started to make connections with the likes of TechStars and MassChallenge, and we quickly became a preferred hosting environment for their participants' most promising and ambitious ideas. This ambitious undertaking evolved into our Catalyst Program.

When it came to getting involved, we knew we could give back from an infrastructure perspective. We decided to extend a $1,000/mo hosting credit to each Catalyst company for one full year, and the response was phenomenal. That was just the beginning, though. Beyond the servers, storage and networking, we wanted to be a resource to the entrepreneurs and developers who could learn from our experience, so we committed to mentoring and making ourselves available to answer any and all questions. That's not just lip service ... We pledged access to our entire executive team, and we made engineering resources available for problem-solving technical challenges. We're in a position to broker introductions and provide office space, so we wanted didn't want to pass up that opportunity.

One of the superstars and soon-to-be graduates of Catalyst is MODX, and they have an incredible story. MODX has become leading web content management platform (#4 open source PHP CMS globally) by providing designers, developers, content creators and Unix nerds with all the tools they need to manage, build, protect and scale a web site.

Back in December 2011, the MODX team entered the program as a small company coming out of the open source world, trying to figure out how to monetize and come up with a viable commercial offering. Just over 10 months later, the company has grown to 14+ employees with a new flagship product ready to launch later this month: MODX Cloud. This new cloud-hosting platform, built on SoftLayer's infrastructure, levels the playing field allowing users to scale and reach everyone with just a few clicks of a mouse and not need to worry about IT administration or back-end servers. Everything associated with managing a web site is fully automated with single-click functionality, so designers and small agencies can compete globally.

MODX Cloud

We're proud of what the MODX team has accomplished in such a short period of time, and I would like to think that SoftLayer played a significant role in getting them there. The MODX tag line is "Creative Freedom," and that might be why they were drawn to the Catalyst Program. We want to "liberate" entrepreneurs from distractions and allow them to focus on developing their products – you know, the part of the business that they are most passionate about.

I can't wait to see what comes out of Catalyst next ... We're always looking to recruit innovative, passionate and creative startups who'd love to have SoftLayer as a partner, so if you have a business that fits the bill, let us help!

-@gkdog

October 14, 2011

Incubators - Beyond Middle School Science Class

The first thing that comes to my mind when I hear the word "incubator" is my middle school science class. I can't remember if we did a project or just read about it, but I am positive it was a point of focus for way too long. We learn about incubators as containers in which environmental conditions may be controlled and maintained to provide a suitable place for growth. In my middle school science class, incubators helped eggs embryos grow, develop and eventually hatch. When I heard the term getting thrown around in our offices, I was pretty confused.

As it turns out, incubators programs like Tech Wildcatters and TechStars do the same thing ... only with startups (and fewer egg shells).

As Paul mentioned in Fueling Startups with TechStars, TechStars has a series on Bloomberg TV that follows a few startups in TechStars New York from the application stage through their 3 month program and Demo Day. While I understood the basic premise of the incubator programs, seeing the way they documented it was like a crash course ... So much so that when I talk about it with family and friends (and see their confused faces), I just pull up the first episode:

Just like a science class incubator that provides an egg with light, movement and an environment to mimic conditions required for growth, startup incubators give young businesses seed money, opportunities to pitch businesses to investors, and access to mentors and sponsors who are all there to provide support. In the short program term, the companies get exposure, guidance about funding and access to every other service a they could need to succeed. Piecing together that experience outside of the dedicated incubator environment would require a lot more time, effort and capital.

These incubator organizations are also referred to as startup accelerators, and they're like a golden ticket to entrepreneurial success ... And that's why it's so difficult for a startup to get accepted to participate in one of them. The value a startup brings to the table is not just in the idea; it's also in the people behind the idea.

Recently, I attended the kick-off party for the new class of Tech Wildcatters startups, and I got a chance to meet some of these passionate startup owners. Their energy is contagious. My first-hand experience immediately reinforced to my why SoftLayer is so interested in helping foster companies that could redefine and reinvent the future.

All of these comparisons between about incubators and eggs have made me pretty hungry ... If you need me, I'll be down the street getting an omelet.

-Rachel

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