We All Have Influence Somewhere

The social networking revolution provides the unprecedented opportunity to observe, filter and analyze conversations in real time. For marketers and anyone interested in human behavior, it’s now possible to examine the collective consciousness for insights into consumer behavior and detection and engagement with the most influential people.

Increasingly, we find that the elements that determine “influence” in online networks are the same as they are in “real life” relationships: Trust and Generosity within small close networks of friends and subject matter experts. These in turn have become the foundations for Kred, a brand new way to understand anyone’s Influence and Outreach across social media and within Communities formed around interests and affinities.

‘We All Have Influence Somewhere,’ so Kred sifts through billions of social posts from over 110 million people in real time to uncover who is most influential on any subject, keyword or hashtag. This all summarized in Kredentials, which displays anyone’s history on Twitter over the last three years with a single click, including their top communities, most used words, most clicked links and much more.

Here are just a few of the other ways Kred is an evolution of influence measurement:

Dual Scores for Influence and Outreach
Influence – scored on a 1-1000 scale – shows the likelihood that your posts provoke actions from others. Outreach demonstrates your generosity in ReTweeting and replying to others.

Community
Real influence comes from expertise and passion. Kred is calculated for everyone in Communities that naturally form around interests and affinities.

Complete Transparency
Visitors to Kred.ly can see how all of their social actions count towards their scores – and how their connections’ actions affect them as well. Those who want a more thorough accounting of their score can take advantage of our Score Audit feature.

Offline Kred
Kred is the only influence measure to integrate offline achievements with online identity. Visitors can add their accomplishments – anything from academic honors to club memberships – by sending us a PDF from the ‘Get More Kred‘ menu tab inside the Kred site. We will then hand score it and manually add points.

Kred is free for everyone at http://kred.ly and deeply integrated into Playground, PeopleBrowsr’s social analytics platform. For those who wish to build custom applications off of our datamine of 1,000 days of social data, Kred can be accessed via our Playground API, Kredentials API and through a standalone API.

Many key unique features of Kred – including score audits, privacy controls and real-time activity statements – are based on feedback from our community of friends and colleagues. What would you like to see in its next evolution?

Give Kred a try and let us know what you think via email: kred@peoplebrowsr.com or on Twitter: @kred.

- Shawn Roberts, PeopleBrowsr