Posts Tagged 'Lance Crosby'

June 29, 2012

We're Shipping Up to Boston - HostingCon 2012

It's that time of year again ... HostingCon is upon us, and we're faced with an interesting challenge: Go even bigger and badder in Boston than we did at HostingCon 2011 in San Diego. And that's a tall order.

Given the fact that we've already sponsored and participated in dozens of conferences around the world this year, you might be surprised to learn that we've still got a surprises in our bag of tricks. Without giving too much away, I thought I'd share a few of the SoftLayer-specific highlights you make note of if you're planning your HostingCon itinerary.

Conference Sessions

Want some hosting insight from the executive management team of one of the largest privately held hosting providers in the world? You might want to add these sessions to your calendar:

Partnerships Done Right
Lance Crosby, CEO
9:00am – Monday, July 16
Management Track

As more "non-traditional" hosters (telcos, cable companies & VARs) enter the cloud services market finding the right partner is a must. The opportunity is huge but this isn’t a situation where a rising tide will float all boats. Lance Crosby, CEO of SoftLayer will explain how, in order to be successful, you’ll need to understand the following: 1) Building for Internet Scale, 2) Think platform first, and 3) How to automate. The session will include discussion of how SoftLayer leverages partners to drive business growth.

Build vs Buy: Operations & Billing Automation
Nathan Day, Chief Scientist (+ Panel)
9:00am – Tuesday, July 17
Technology Track

The finance, operations and administrative back office of a hosting company can be a complex animal. Some hosts have dedicated software development teams to build in-house solutions, others opt to buy as much as they can from 3rd party vendors. Hear three different approaches to tackling the problem, and learn how your product line can determine the optimal mix of open source, home grown and off-the-shelf solutions.

Finding Your Story: Branding and Positioning in the Hosting Industry
Simon West, CMO
2:00pm – Tuesday, July 17
Sales & Marketing Track

In a crowded marketplace it's critical to establish a clear position and identity in the minds of your customers and prospects. SoftLayer CMO Simon West will discuss best practices for defining and articulating your brand position, illustrating with specific examples drawn from his experience in building some of the industry's most notable brands.

Build, Launch, Sell: Strategies for Launching a Product in the Hosting Business
George Karidis, CSO (+ Panel)
3:00pm – Tuesday, July 17
Management Track

Introducing value-added services around basic hosting can be the strategy that turns a hosting business into a winning venture for the host, and a truly valuable service for the customer. In this interactive session, a panel of product management experts from the hosting business will cover best practices for building (or integrating), launching and selling a new product to your customers, helping you to develop processes, procedures and strategies for seeing a new product launch through from start to finish.

The SoftLayer Booth: #413

When you step into the expo hall at the John B. Hynes Convention Center, you're going to see SoftLayer. In our 20' x 30' space at booth 413, we'll have a few of your favorite SLayers available to answer any and all of your questions about what's new and what's next for SoftLayer ... And to pass out some always-popular SoftLayer swag.

SoftLayer Booth

By popular demand, the Server Challenge will be making its return to HostingCon, and if last year is any indication, the competition will be fierce. The pride of besting all HostingCon attendees in reassembling a server rack is arguably as valuable as the New iPad the winner receives. Though your pride doesn't have a Retina Display.

Host Me All Night Long

Following the phenomenal success of "Geeks Gone Wild" last year (headlined by The Dan Band), we knew we had our work cut out for us when it came to planning a party for HostingCon in Boston. We've teamed up with cPanel and comcure to put together "Host Me All Night Long" at Royale Boston on Monday, July 16.

Host Me All Night Long

One of my favorite comedians, Ralphie May, is going hit the stage at 8pm, and you won't want to miss a second of his set. Following Ralphie, Yellow Brick Road is bringing their award-winning Classic Rock tribute skills from Las Vegas to keep the night going. Given the name of the party, you shouldn't be surprised when a little AC/DC "You Shook Me All Night Long" is played.

Like last year, the attendance is strictly limited, and when the number of tickets available at http://hostingconparty.com/ reaches zero, you're out of luck. Even if you're our best customer ever, you need a ticket to get in the door, so register while you can! If you show a little extra SoftLayer love on Twitter or Facebook, send me a link to it (khazard@softlayer.com), and I might be able to hook you up with a VIP code to get you priority access and into the VIP section at the venue.

Like the Dropkick Murphys, we're "shipping up to Boston," and we hope to see you there!

-@khazard

September 23, 2011

Parallels APAC Summit: Lance Crosby Keynote

SoftLayer absolutely loves attending and participating in technology trade shows and conferences. This year we expect to be at 70 – 80 shows around the globe and chances are that if you’re at a technology show, you'll see SoftLayer shirts in the crowd.

Lance Crosby Keynote

This year we're lucky enough to be apart of the Parallels APAC Summit held in Singapore. More than 300 technology partners and enthusiasts are attending informative sessions, networking events and likely attending one or two SoftLayer-sponsored parties!

Parallels was also kind enough to invite our CEO, Lance Crosby, to Singapore to keynote today. We had great attendance, nearly a packed room and Lance spoke about where hosting came from and where it is headed.

Lance Crosby Keynote

If you're interested in hosting, make a living from hosting or you have partners who provide hosting to you, I'd encourage you to flip through Lance's presentation:

-@toddmitchell

February 25, 2011

Hosting is Dead. Long Live Hosting!

If you weren't able to join us in Orlando for Parallels Summit 2011, you missed out on a great conference. More than 1,500 peers, partners and industry influencers shared a wealth of knowledge, some great recommendations and a drink or two. SoftLayer got to share in some of the spotlight when we announced Parallels Automation on-Demand, and I was honored to speak in one of the keynote sessions on Wednesday.

Rather than bore you with bullet points about what I shared, I thought it might be easier to bring you into the room so you can hear the whole session yourself:

Thanks for the opportunity, Parallels! We're already looking forward to next year.

-@lavosby

February 8, 2011

CEO Lance Crosby to Keynote Parallels Summit

The Super Bowl is over, so now we can all focus our attention on Parallels Summit which is coming up in two weeks.

We are very excited to have SoftLayer CEO Lance Crosby, one of the industry's most successful entrepreneurs, deliver a keynote address this year. I look forward to hearing Lance's views on the future of the industry in light of the recent acquisition of The Planet. The strategies his team puts in place to capture and increase market share will be of particular interest to me.

Parallels Summit is the leading global gathering of the Cloud industry. More than 1,500 attendees, including hosting companies, communication service providers (CSPs), value-added resellers (VARs), software vendors and web designers from around the world will join forces to discuss trends, strategies and business opportunities in the Cloud. The Summit will take place February 22-24 at the Gaylord Palms Hotel and Convention Center in Orlando, Florida.

I appreciate the opportunity to meet and share ideas at Summit with industry leaders like Lance, Go Daddy President and COO Warren Adelman, AT&T VP of SMB Product Management Ebrahim Keshavarz, and Ingram Micro VP of Managed Services and Cloud Computing Renee Bergeron, among many others. This year's Summit will again give all attendees invaluable access to potential business partners, Parallels technical and business resources, and other industry participants.

Good luck to everyone in winning the three day lease of a Lamborghini. You will no doubt have fun. For those who haven't registered yet, there is still time. Summit is free – so register today!

See you all in Orlando!

Jack Zubarev
President of Marketing and Alliances at Parallels

November 24, 2010

Bigger, Better, Badder!

Part of the branding exercise that we are going through post-merger revolves around the tag line “Bigger, Better, Badder”. And it is true. Every word of it.

Bigger: We will have 75,000 servers under our control. That is more than Rackspace (63,996). We are the largest dedicated hosting provider in the world, possibly the galaxy. That is kool.

Better: We have all of these servers and yet we have less than 20% of the people that Rackspace do. Automation (sorry, automagic) and innovation rule the SoftLayer world. We are better at this than anyone else.

Badder: Our CEO is Lance Crosby. He is 6’6”, tips the scales at 350, drives an F250 and rides an Iron Horse. Need I say more?

-@quigleymar

April 21, 2010

Building the Better Company

If you had the opportunity to listen to SoftLayer’s CEO, Lance Crosby, speak at this year’s Parallels Hosting Summit you definitely were able to obtain a key understanding as to his views on building solid companies in and through the hosting space. Some of the key points from Lance’s notes in regards to building sustainable businesses in the space were:

•Have a solid plan in place and use it as your guideline

•Create Systems that are scalable and metric driven

•Diversify the personnel and surround yourself with people that are experts in their functional areas and are sound characters. Don’t be a leader that thinks he is everything to all groups within the organization.

•Stop and look for mistakes, quickly correct the root problem and learn/adapt from those mistakes and repairs.

Lance’s message in his speech very closely aligns with a recent blog I read, “How to Build Your Own $23 Billion Company ,” which details the chairman of ASUS and his company’s ability to obtain significant market share in a once closed competitive environment, building a company from the ground up and with significant growth plans for the future. Jonney Shih, Chairman of ASUS, lays out his five rules that he believes are the basis for building any company, be it $500,000, $5,000,000 or $23,000,000,000 (as in the case of ASUS). Similarly to lance’s messages he states the following:

1)Sharpen the Sword – Build a plan and stick to it. Don’t jump from place to place. Have a focus and be the best at it that you can.

2)Ride the Right Wave – Seize the market opportunity. As Softlayer was able to seize the on-demand computing/virtualized data center market, ASUS was able to seize their market position in a time that built the foundation for their company to flourish.

3)Choose the right partners – Shih’s message of personnel is fundamental to his long term growth. “You need to really factor in their innate character,” Shih says. “You are going to work together for a lifetime, hopefully, and their character is as important as their technical knowledge.”

4)Recruit the best team leaders at the very beginning – As Lance’s speech mentions, the opportunity to build your company with a baseline of educated, experienced leaders with true functional, front line expertise will shape your organization for years to follow.

5)Drive the right strategy and confront the brutal facts – Not knowing the bad/ugly parts of business can compound these problems into downright disasters. Having people around you that are willing to look at mistakes with the idea to quickly correct these and move on will dramatically propel a company’s opportunity for longevity and growth. Ignoring things that can be addressed can only be negative in the long term.

Here at Softlayer, we have the good fortune to support many of the thriving hosting providers, VAR’s, managed service providers, and other niche based businesses that are gaining in both size and scale in the industry and really helping the hosting industry move from niche to mainstream. Many of these firms have humble roots such as Softlayer or ASUS in the example above. The key to continuing the mass adoption into the mainstream of the hosting space is to ensure that the leaders of the companies driving the growth are fundamentally sound and built on a proper foundation to achieve sustainable growth. SoftLayer’s groundwork has been laid to help support this growth throughout the industry. In our efforts to become the dominate force in the industry we hope that we have the opportunity to support the endeavors of those businesses and who knows, instead of ASUS, we may be talking about your company and how you have become the next $23,000,000,000 business.

March 29, 2010

Motivation by Lance

SoftLayer has now been around for over four years, which is just crazy! I remember when there were less than twenty employees with just a hope and a dream. NOW LOOK AT US! There are many reasons why SoftLayer has become so extremely successful. The people who work here really care, they are extremely intelligent, and we work in a great, fun, and committed environment. I thought it would be funny to go back and look at some of Lance’s old emails, sent out to our teensy-tiny sales team back in the day. I got a kick out of this, because it was extremely entertaining. Lance never hesitated to shoot us an email reminding us how hard we needed to continue to work for our goal. Some of the things we were excited about back then boggle my mind. Here are a few highlights!
Example # 1 --
Sent:Fri 2/17/2006 9:57PM
From:Lance Crosby
Subject:It’s Official
“We just sold our 100th server……well actually we are at 102!!”

***This is hilarious and adorable looking back, considering we now have 24,000 servers in production and 1,000+ in inventory.

Example # 2 --
Sent:Thurs 3/30/2006 5:35PM
From:Lance Crosby
Subject:Changes
“Lots of changes to keep up with in the portal……
Check out graphing from the customer side – now has daily/weekly/monthly/billing and table data!
Automated OS reloads are live for customer control!
Click around a bit and see what the dev team has put together over the past few weeks.
Good stuff!!”

***We were excited about bandwidth graphs and automated OS reloads, which is a regular staple now! This is not to mention all of the amazing features our development team has added to the portal since then. These features include, but are not limited to, purchasing servers, hardware control, monitoring configuration, DNS management, public and private port control, firewall setup and management, CDN management, IPMI Management & Stats, etc. etc. etc. THE LIST GOES ON AND ON!

Example # 3 --
Sent:Fri 9/8/2006 2:59PM
From:Lance Crosby
Subject:Ding!!!
“We just crossed the $6M recurring revenue mark!!”

***Sure, it takes baby steps, but now we have reached $110 million in recurring revenues, which is absolutely nothing to sneeze at.

Example # 4 --
Sent:Sat 10/14/2006 1:39PM
From:Lance Crosby
Subject:Job Well Done
“Hats off to all the folks that worked last night to build the 33 Pentium D’s. Not only are we server building experts now, our build team cleared the build queue within two hours of arrival at the Infomart last night.
It’s a good thing…..because Sales is on fire today………13 Servers by 1:00 on a SATURDAY!!”

***Our build team has done nothing but improve even from near perfection back then. They have been known to build out 100+ servers in the recent past within a few hours. The same definitely goes for our Sales team, who do you think sold all of those servers to be built out after all?

Example # 5 --
Sent:Tue 9/25/2007 9:10PM
From:Lance Crosby
Subject:Big 4-0
“Hit 40 tonight and I will buy the Steak Finger Baskets and Blizzards for lunch/dinner tomorrow!!
Yip – that’s DQ Country Style”

***This is classic Lance, who knows true motivation is through the belly. For those of you who are not familiar with Dairy Queen, their big red sign is the true “Texas stop sign.”

It is great to be a part of a fast-growing company such as SoftLayer. Keep up the motivation, Lance!

February 19, 2010

More Strange Dreams – This Time with Explosives!

So there we were at Lance’s New Year’s Eve party and all of us are having a great time and enjoying some of Sam F’s delicious 3-Bars BBQ. We at some point decide that it would be a good idea to jump into Lance’s pool for a little swim. This is when Lance whips out his fancy new scuba diving outfit that he has custom-fitted with a Camelbak that’s full of Miller Lite*. Why you would need a Camelbak full of Miller Lite while swimming underwater breathing a tank full of oxygen, I don’t know, but I’ve seen weirder and more inventive things with this group of people, so I move on. A few of us try it on and swim around underwater while drinking delicious Miller Lite from the Camelbak and we’re having a good ol’ time getting ready for the fireworks show. I then notice that there are a lot of people showing up for the annual fireworks display – a lot – like people are flying in on helicopters. This is when Lance announces his big plans for this year’s fireworks display to us all.

He has made himself a homemade rocket suit propelled by crazy amounts of giant fireworks. Once lit, it will thrust him straight up into the air. It should be noted that Lance is not a small man and the amount of fireworks strapped to his homemade suit was ridiculous in size and by no means safe, to him or anyone within a 10 mile radius for that matter. The fact that he had a SoftLayer-themed biker’s helmet on (I assume for safety?) accompanied with tons of explosives strapped to his body was also – ridiculous. I’m thinking Nathan, our CTO, had something to do with this idea. The idea was that Lance was to reach the proper altitude, and then the fireworks would be released from him like the space shuttle’s booster engines when entering orbit and the fireworks would burst into beautiful explosive visuals and spell out “SoftLayer” in fire in the sky. How he was going to get down safely remains a mystery, because at this point in time someone lit Lance’s rocket suit and sure enough, away he went, straight up into the sky as planned, leaving sparklers and pretty fireworks bursting in his wake.

It was then that I had woken myself up, giggling at the thought of Lance being shot up into the sky with tons of explosives strapped to him and in a biker helmet and I emailed myself the contents of this yet another strange dream.

April 24, 2008

On This Day! April 24th (The 114th Day of the Year)

1800: The U.S. Library of Congress was established.

1898: Spain declared war on the US.

1907: Hershey Park, founded by Milton S. Hershey for the exclusive use of his employees, is opened.

1916: Irish Nationalist declared Ireland an independent republic.

1967: Soviet Cosmonaut Vladimir Komarov dies in a space mission.

1970: We were all happily living under President Nixon and the Chinese transmitted its first song over satellite, “East is Red”.

1981: IBM introduces its first PC, the IBM PC! Thanks!!!!

1990: West and East Germany agree to merge their currency.

Famous People Born on this Date: Willem de Kooning, Anthony Trollope, Robert Penn Warren, Edmund Cartwright, Shirley MacLaine.

Deaths: Estee Lauder

Astrological Sign: Taurus – They are patient and reliable, Warmhearted and loving, Persistent and determined, placid and security loving. On the darkside they are Jealous and possessive, Resentful and inflexible, Self-indulgent and greedy.

So now that we have determined all of this historical and astrological hoopla you might be wondering what the heck this is all about. So I am going to focus on one year of all of this. 1970. I think the song they sent over the Chinese satellite, “East is Red” should have new words, something like “East is Red and Black!” DC! We are almost there! So here is a recording of the new song. JUST KIDDING! I wouldn’t do that to you twice!

I focus on today because it is our fearless leader's 38th Birthday. Here he is at 1 Day old. His mother was nice enough to send the picture.

Lance

Lance

Well, I think you all know by now that the greatest CEO in the world is none other than Lance Trevor Crosby of the Stephenville Crosby’s. Its cool working for Lance and for SoftLayer because he makes us all be a team. That is hard trust me! Try having to see your brother everyday and keep up with his bloghogging ways. Just kidding Gary.

Since it IS his birthday

Lance

I have to tell this story of yet another trip to work. (I know up until now you think I am just bucking for a promotion or a raise, but you write something like this about your CEO and see where it gets ya). Here goes.

I was crossing the bridge over the lake and this truck right in front of me was hauling snacks to all you hard workers in the world. These snacks fit in vending machines all over the place and you see them all the time. The funny thing is what was written on the back of the truck, and on both sides, and If I had a stinkin camera phone it would have made it even better.

What was written on the truck was, “I got Lance in my pants”! As you can imagine I almost drove into the lake from laughing so hard. When I got to my desk the first thing I had to do was try to find a picture for this blog. Well believe it or not, they sing it to you! “I got Lance in my Pants!” . If that isn’t the funniest slogan that you have ever heard then you don’t know our CEO like we do.

By the way, unlike most CEO’s in the world we all know him and see him every day and he puts in more hours than most of us which is a lot of total hours. So anyway, Happy Birthday to the big guy. Now is the company sponsoring a Happy Hour tonight or what?

Lance

-Skinman

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