Posts Tagged 'Launch'

July 14, 2014

London Just Got Cloudier—LON02 is LIVE!

Summer at SoftLayer is off to a great start. As of today, customers can order SoftLayer servers in our new London data center! This facility is SoftLayer's second data center in Europe (joining Amsterdam in the region), and it's one of the most anticipated facilities we've ever opened.

London is the second SoftLayer data center to go live this year, following last month's data center launch in Hong Kong. In January, IBM committed to investing $1.2 billion to expand our cloud footprint, and it's been humbling and thrilling at the same time to prepare for all of this growth. And this is just the beginning.

When it comes to the Europe, Middle East, and Africa region (EMEA), SoftLayer's largest customer base is in the U.K. For the last two and a half years I’ve been visiting London quite frequently, and I've met hundreds of customers who are ecstatic to finally have a SoftLayer data center in their own backyard. As such, I'm especially excited about this launch. With this data center launch, they get our global platform with a local address.

The SoftLayer Network

Customers with location-sensitive workloads can have their data reside within the U.K. Customers with infrastructure in Amsterdam can use London to add in-region redundancy to their environments. And businesses that target London's hyper-competitive markets can deliver unbelievable performance to their users. LON02 is fully integrated with the entire SoftLayer platform, so bare metal and virtual servers in the new data center are seamlessly connected to servers in every other SoftLayer data center around the world. As an example of what that means in practice, you can replicate or integrate data between servers in London and Amsterdam data centers with stunning transfer speeds. For free. You can run your databases on bare metal in London, keep backups in Amsterdam, spin up virtual servers in Asia and the U.S. And your end users get consistent, reliable performance—as though the servers were in the same rack. Try beating that!

London is a vibrant, dynamic, and invigorating city. It's consistently voted one of the best places for business in the region. It's considered a springboard for Europe, attracting more foreign investors than any other location in the region. A third of world’s largest companies are headquartered in London, and with our new data center, we're able to serve them even more directly. London is also the biggest tech hub in-region and the biggest incubator for technology startups and entrepreneurs in Europe. These cloud-native organizations have been pushing the frontiers of technology, building their businesses on our Internet-scale platform for years, so we're giving them an even bigger sandbox to play in. My colleagues from Catalyst, our startup program, have established solid partnerships with organizations such as Techstars, Seedcamp and Wayra UK, so (as you can imagine) this news is already making waves in the U.K. startup universe.

For me, London will always be the European capitol of marketing and advertising (and a strong contender for the top spot in the global market). In fact, two thirds of international advertising agencies have their European headquarters in London, and the city boasts the highest density of creative firms of any other city or region in the world. Because digital marketing and advertising use cases are some of the most demanding technological workloads, we're focused on meeting the needs of this market. These customers require speed, performance, and global reach, and we deliver. Can you imagine RTB (real-time-bidding) with network lag? An ad pool for multinationals that is accessible in one region, but not so much in another? A live HD digital broadcast to run on shared, low-I/O machines? Or a 3D graphic rendering based on a purely virtualized environment? Just thinking about those scenarios makes me cringe, and it reinforces my excitement for our new data center in London.

MobFox, a customer who happens to be the largest mobile ad platform in Europe and in the top five globally, shares my enthusiasm. MobFox operates more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds (as a comparison I was told that Twitter does about 7 billion+ a month). Julian Zehetmayr, the brilliant 23-year-old CEO of MobFox, agreed that London is a key location for businesses operating in digital advertising space and expressed his excitement about the opportunity we’re bringing his company.

I could go on and on about why this news is soooo good. But instead, I'll let you experience it yourself. Order bare metal or virtual servers in London, and save $500 on your first month service.

Celebrate a cloudy summer in London!

-Michalina

December 4, 2012

Big Data at SoftLayer: MongoDB

In one day, Facebook's databases ingest more than 500 terabytes of data, Twitter processes 500 million Tweets and Tumblr users publish more than 75 million posts. With such an unprecedented volume of information, developers face significant challenges when it comes to building an application's architecture and choosing its infrastructure. As a result, demand has exploded for "big data" solutions — resources that make it possible to process, store, analyze, search and deliver data from large, complex data sets. In light of that demand, SoftLayer has been working in strategic partnership with 10gen — the creators of MongoDB — to develop a high-performance, on-demand, big data solution. Today, we're excited to announce the launch of specialized MongoDB servers at SoftLayer.

If you've configured an infrastructure to accommodate big data, you know how much of a pain it can be: You choose your hardware, you configure it to run NoSQL, you install an open source NoSQL project that you think will meet your needs, and you keep tweaking your environment to optimize its performance. Assuming you have the resources (and patience) to get everything running efficiently, you'll wind up with the horizontally scalable database infrastructure you need to handle the volume of content you and your users create and consume. SoftLayer and 10gen are making that process a whole lot easier.

Our new MongoDB solutions take the time and guesswork out of configuring a big data environment. We give you an easy-to-use system for designing and ordering everything you need. You can start with a single server or roll out multiple servers in a single replica set across multiple data centers, and in under two hours, an optimized MongoDB environment is provisioned and ready to be used. I stress that it's an "optimized" environment because that's been our key focus. We collaborated with 10gen engineers on hardware and software configurations that provide the most robust performance for MongoDB, and we incorporated many of their MongoDB best practices. The resulting "engineered servers" are big data powerhouses:

MongoDB Configs

From each engineered server base configuration, you can customize your MongoDB server to meet your application's needs, and as you choose your upgrades from the base configuration, you'll see the thresholds at which you should consider upgrading other components. As your data set's size and the number of indexes in your database increase, you'll need additional RAM, CPU, and storage resources, but you won't need them in the same proportions — certain components become bottlenecks before others. Sure, you could upgrade all of the components in a given database server at the same rate, but if, say, you update everything when you only need to upgrade RAM, you'd be adding (and paying for) unnecessary CPU and storage capacity.

Using our new Solution Designer, it's very easy to graphically design a complex multi-site replica set. Once you finalize your locations and server configurations, you'll click "Order," and our automated provisioning system will kick into high gear. It deploys your server hardware, installs CentOS (with OS optimizations to provide MongoDB performance enhancements), installs MongoDB, installs MMS (MongoDB Monitoring Service) and configures the network connection on each server to cluster it with the other servers in your environment. A process that may have taken days of work and months of tweaking is completed in less than four hours. And because everything is standardized and automated, you run much less risk of human error.

MongoDB Configs

One of the other massive benefits of working so closely with 10gen is that we've been able to integrate 10gen's MongoDB Cloud Subscriptions into our offering. Customers who opt for a MongoDB Cloud Subscription get additional MongoDB features (like SSL and SNMP support) and support direct from the MongoDB authority. As an added bonus, since the 10gen team has an intimate understanding of the SoftLayer environment, they'll be able to provide even better support to SoftLayer customers!

You shouldn't have to sacrifice agility for performance, and you shouldn't have to sacrifice performance for agility. Most of the "big data" offerings in the market today are built on virtual servers that can be provisioned quickly but offer meager performance levels relative to running the same database on bare metal infrastructure. To get the performance benefits of dedicated hardware, many users have chosen to build, roll out and tweak their own configurations. With our MongoDB offering, you get the on-demand availability and flexibility of a cloud infrastructure with the raw power and full control of dedicated hardware.

If you've been toying with the idea of rolling out your own big data infrastructure, life just got a lot better for you.

-Duke

October 9, 2012

Server Challenge II - The Retro Upgrade of a Fan Favorite

Wakka wakka wakka wakka. All your base are belong to us. I'm sorry Mario, but our princess is in another castle. It's dangerous to go alone. Do a barrel roll.

If you can place any of those quotes from the video games of yore, you'll probably love the Server Challenge II. Taking cues from classic arcade games, we've teamed up with Supermicro to build a worthy sequel to our original Server Challenge:

Server Challenge II

If you come across Server Challenge II at a conference, your task is clear. You step up to the full-sized server rack and perform three simple tasks:

  1. Load the data.
  2. Connect the network.
  3. Save the world.

You've got two attempts per day to install twenty-four drive trays into two 2U Supermicro servers and plug eighteen network cables into their correct switches. Get all of that done in the fastest time at the conference, and you walk away with a brand new Macbook Air. During booth setup at GDC Online, we shot a quick video of what that looks like:

The new challenge is sure to garner a lot of attention, and we're excited to see the competition heat up as the show progresses. Beyond being a fun game, the Server Challenge II is also a great visual for what SoftLayer does. When you get to touch servers in a server hosting company's booth, you're probably going to remember us the next time you need to order a new server. You also get to see the Cisco and Supermicro switches that you'd see in all of our thirteen data centers around the world ... It's a tech geek's dream come true.

In honor of the launch of Server Challenge II, we're going to offer some "live" coverage of the competition at GDC Online this week. If you want to watch the Server Challenge II GDC Online 2012 remotely via "challenge-cast," bookmark this blog post and refresh frequently. We'll update the leader board every hour or two so that you can keep track of how the times are progressing throughout the show:

Server Challenge II Leader Board - GDC Online 2012

Game on.

**UPDATE** GDC Online has officially wrapped, and after some last-minute heroics, Derek Manns grabbed the top spot (and the MacBook Air) for his Server Challenge II efforts! If you've been watching the leader board throughout the conference, you saw the top attendee time fall from 1:59.30 all the way down to 1:09.48. We hope you've enjoyed the "challenge-cast" ... Keep an eye on SoftLayer's event schedule to prepare for your next chance to take on the Server Challenge II.

-@khazard

March 14, 2012

Game On: SoftLayer + Game Developers + GDC

Last week, I spent a few days at GDC in San Francisco, getting a glimpse into the latest games hitting the market. Game developers are a unique bunch, and that uniqueness goes beyond the unbelievable volume of NOS Energy Drinks they consume ... They like to test and push the IT envelope, making games more diverse, interactive and social.

The new crop of games showcased at GDC is more resource-intensive — it's almost like watching an IT arms race; they're upping the ante for all online gaming companies. The appetite from the public remains relentless, and the pay-off can be huge. Consider that gaming industry research firm DFC Intelligence predicts that worldwide market revenue generated solely from online games is set to reach $26.4 billion in 2015, more than double the $11.9 achieved in 2009.

That's where SoftLayer comes in. We understand the high stakes in the gaming world and have tailored our IaaS offerings for an optimal end-user experience that stretches from initial release to everyday play. Take a look at what game developer OMGPOP (a SoftLayer customer) achieved with Draw Something: Almost overnight it became the #1 application in Apple's App Store, tallying more than 26 million downloads in just a few weeks. To put the volume of gameplay into perspective, the game itself is generating more than 30 hours of drawings per second. That's what what we refer to as "Internet Scale." When YouTube hit one hour of video uploads per second, they came up with a pretty impressive presentation to talk about that scale ... and that's only one hour per second.

Draw Something

Gamers require a high-performance, always on, graphically attractive and quick-responding experience. If they don't get that experience, they move on to the next game that can give it to them. With our core strengths of automation and extensive network reach, game developers come to us to easily enable that experience, and in return, they get a platform where they can develop, test, deploy and yes, play their latest games. True "Internet Scale" with easy consumptive billing ... Get in and out quickly, and use only what you need.

Some of the most interesting and innovative use cases of how customers take advantage of our platform come from the gaming industry. Because we make it easy to rapidly provision resources (deploy dedicated servers in less than two hours and cloud servers in as few as five minutes) in an automated way (our API), many developers have started incorporating cloud-like functions into their games and applications that add dedicated resources to their infrastructure on-demand as you'd only expect to see in a virtual environment. Now that Flex Images are available, we're expecting to see a lot more of that.

As I was speaking with a few customers on the show floor, I was amazed to hear how passionate they were about what one called the "secret ingredient" at SoftLayer: Our network. He talked about his trials and tribulations in delivering global reach and performance before he transitioned his infrastructure to SoftLayer, and hearing what our high-bandwidth and low-latency architecture has meant for his games was an affirmation for all of the work we've put into creating (and continuing to build) the network.

The rapid pace of innovation and change that keeps the gaming industry going is almost electric ... When you walk into a room filled with game developers, their energy is contagious. We ended GDC with an opportunity to do just that. We were proud to sponsor a launch party for our friends at East Side Game Studios as the celebrated the release of two new games — Zombinis and Ruby Skies. Since their NomNom Combo puzzle game is one of the most addicting games on my iPhone, it was a no-brainer to hook up with them at GDC. If you want a peek into the party, check out our GDC photo album on Facebook.

Draw Something

To give you an idea of how much the gaming culture permeates the SoftLayer offices, I need only point out a graffiti mural on one of the walls in our HQ office in Dallas. Because we sometimes get nostalgic for the days of misspent youth in video arcades playing Pac Man, Donkey Kong and Super Mario, we incorporated those iconic games in a piece of artwork in our office:

Retro Gaming Mural

If you are an aspiring game developer, we'd like to hear from you and help enable the next Internet gaming sensation ... Having a good amount of experience with our existing customer base should assure you that we know what we're talking about. For now, though, it's my turn to go "Draw Something."

-@gkdog

November 7, 2011

Global Expansion: Amsterdam is LIVE!

At times, the meticulous planning, logistics and execution around the SoftLayer Amsterdam data center launch has felt like a clandestine military operation. Today, the wait is over! We're finally ready to go "LIVE" with our new state-of-the-art facility, along with network Points of Presence (PoPs) in Amsterdam, London and Frankfurt.

Having a European presence not only gives us proximity to customers but a foothold into the entire continent to help drive more innovation and deliver a better end-user experience. Currently more than 50 percent of our business is done outside North America, so our continued expansion into international markets is so vital to long-term growth.

Amsterdam is our "digital gateway" into Europe, extending our capabilities so customers can deploy, scale and manage their Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) solutions based on SoftLayer's private network. Here's a quick glimpse into what the new data center offers:

  • Capacity for more than 16,000 servers
  • Redundant network infrastructure
  • Fully-automated platform
  • Unique pod design concept

And here's an actual glimpse into the data center (taken last week as we were putting the final touches on the racks ... as you can see by the unbound cables at the backs of the server and the reference labels in the front):

SoftLayer Amsterdam

SoftLayer Amsterdam

SoftLayer Amsterdam

We now have 13 data centers and 16 PoPs worldwide. Each data center functions independently, with distinct and redundant resources, while still being fully integrated into SoftLayer's existing facilities. The end result for our customers is maximum accessibility, security, and control.

Our goal for Europe is to deliver the BEST cloud, dedicated, and managed hosting solutions on the continent ... just like we do in North America and Asia. Ten months of painstaking research, work and preparation are done, and now our customers will get to reap the rewards.

What are you waiting for? Get your first server in Amsterdam! To celebrate the launch of the new facility, we're offering our Triple Double special on servers provisioned in AMS01 for a limited time: Free double bandwidth, double RAM and double HDD!

Now it's time to send our clandestine military operation's "Go Live Crew" to an undisclosed location to start preparing for our next strategic infiltration ...

-@quigleymar

October 30, 2011

Celebrating and Looking Forward

Inspired by Robert's NFL rival blog, I thought I'd contribute my own football-related post. Before I go any further, I should probably say, "PONY UP!" As a proud alumna of Southern Methodist University (SMU), I'm always happy to share where I sent to college, but when the SMU Mustangs take down our biggest rivals in football, you can bet that I'll talk about it. For the past century or so, SMU has battled the TCU Horned Frogs for "The Iron Skillet," and this season, that skillet headed back to Dallas (where it belongs).

In a HUGE upset, the Mustangs beat the Horned Frogs 40-33 in overtime to break a four-year losing streak. The past four years have been "rebuilding" years under June Jones, so this win over a quality, ranked opponent was even more significant ... Which is clear since I'm still talking about this game in particular a few weeks later. But this lingering buzz is nothing compared to the roar of attention to SoftLayer's international expansion.

We're not exactly the "underdog" anymore, but October marked a huge step in the growth of our company when our Singapore data center and network points of presence in Tokyo and Hong Kong went live. The SoftLayer passport is starting to fill its pages with stamps.

As we put the finishing touches on Amsterdam, we have Softlayer staff on three continents, so day-to-day operations get a little more complex in some areas of the business. As a member of the social media team, I've been watching the clock a lot more these days ... And that's not to suggest that I'm counting down every day until 5pm (which isn't really a "stop time" for me anyway since social media doesn't turn off at the end of our time zone's business day). What I mean by "watching the clock" is that I've had to start thinking about reaching customers on the other side of the world with relevant SoftLayer messages. I feel like I need five clocks above my desk like what you usually see in newsrooms.

When engaging in the world of social media, timing is everything. Whether it's a matter of coordinating with a press release, trying to reach people in a completely different time zone, or just responding to issues, being where you need to be when you need to be there is 90% of the battle. When you think about it, everything in life comes down to that!

Sometimes events can be planned like SoftLayer's global domination. Others catch you by surprise ... like the SMU Mustang victory. As I get close to my three-month mark as a SLayer, I'm glad I was in the right place at the right time to join the SoftLayer team. I'm excited to see how our business is going to grow, and I'm looking forward to having to invest in more time zone clocks to keep track of the local times in all of our new data center markets.

Oh, and GO MUSTANGS!!

-Rachel

October 3, 2011

Global Expansion: Singapore is LIVE!

I write this message while overlooking the International Business Park in Singapore. The desk I sit at faces east; the sun is now on the opposite side of the building and our new Singapore office is starting to cool off, but it's eerily quiet here on the 6th floor.

SoftLayer Singapore

SoftLayer Singapore

Our new Singapore General Manager Michael Ong is in Dallas meeting the rest of the SoftLayer team, our new Server Build Technicians (SBTs) are on the data center floor assisting the Go Live Crew (GLC) and the inventory team is indexing and organizing of the mountains of gear we have in the Large Parts Room (LPR).

SoftLayer Singapore

Thinking back just 30 days, we were getting early access to our two data center suites. Our four ocean containers were unloaded and waiting for us in the LPR, and the members of the GLC from Dallas, Houston, Seattle and Washington, D.C. had their steel toe boots on, hard hats in place and dragging a little from the 14 hour time change. The GLC has worked tirelessly to get this data center online.

SoftLayer Singapore

SoftLayer Singapore

Our success on the ground was far from a standalone feat, though. The steadfast support, backing and encouragement from everyone back home enabled our successful launch. Many departments and individuals spent tireless nights on the phone and on email helping us through issues. I can't overstate the importance of their support and willingness to step up to get things done. Without their help, the data center certainly wouldn't look like this:

SoftLayer Singapore

SoftLayer Singapore

SoftLayer Singapore

Our first international data center and office are worth celebrating, but it's important to realize that our work doesn't stop today. It's critical that we continue to support the Singapore office like we do our other offices and data centers around the U.S. We are depending on the local team to run the daily operations, and they're depending on us to provide them with the necessary guidance to keep the gears in motion. This is not a fire and forget mission — we are now truly a global company.

While we sweep up the imaginary confetti from the floor in SNG01 (since we'd never let real confetti in the DC), we know that the GLC in Amsterdam is on the ground getting our first European facility ready. The ocean containers have been delivered and racks are being built. It's time to get some rest and sleep fast ... We've got another data center coming online soon.

To all our new Singaporean team members: Welcome to SoftLayer. We're excited and proud to have you join our team. To everyone that supported us: Thank you again from the very bottom of our hearts. To our customers: Enjoy your new SoftLayer servers in Singapore. And to our competition: This is just the start.

3BFL.

-@toddmitchell

October 2, 2011

SoftLayer is Coming to Town

As many of you know SoftLayer is going global. Our Singapore DC goes live TOMORROW, and Amsterdam will follow suit shortly, so we put together a little "jingle" that I think you might know. It might be September, but if the stores are already putting out holiday items, Christmas songs should be fair game in October ... And since we are entering that last stretch of work before those great end-of-the-year national holidays that give us a few days off, we can use a classic tune to help us power through.

To those of you who love the song, "Santa Claus is Coming to Town," you may not want to play the video below. To those who want to rubberneck at our goofiness and join us in a little fun ... play away:

If you want to sing along at home (because who wouldn't?), here are the lyrics for your karaoke pleasure:

SoftLayer is Coming to Town

You better watch out!
Competitors cry!
They're gonna pout
I'm telling you why,
SoftLayer is comin' to town

We're setting up racks
and hiring staff
We're gonna open up our Singapore branch
SoftLayer is comin to town

We're not only in Asia
We'll be in Europe too
We know that you've been waiting for this
So don't miss our big debut.

You better watch out!
Competitors cry!
They're gonna pout
I'm telling you why,
SoftLayer is comin' to town.

With two data centers and two network PoPs
Shiny new servers and cables wired up
SoftLayer is comin' to town.

DC CRAC Units that condition and cool,
Power and network in the SoftLayer Pods too.
SoftLayer is comin' to town.

The SLayers and our clients
will have to celebrate.
We're expanding SoftLayer's footprint,
Far beyond the United States.

You better watch out!
Competitors cry!
They're gonna pout,
I'm telling you why,
SoftLayer is coming to town.

Shout-outs go to all the SLayers who indulged us in this little song. We hope it's less embarrassing than you expected ... And if it's more embarrassing, we hope it's as terrible and catchy as "Friday."

Tip: If the song is stuck in your head now, one great way to distract yourself from it is to go and order a server in Singapore!

-@SKinman454

September 29, 2011

Global Expansion: Singapore Ready for Launch

Are you familiar with the "slow clap" phenomenon?

It's basically a crescendo of applause in a crowd that starts with a single hand clap. A few seconds after that first clap, you hear the second. A slow rhythm takes shape. A few people join in. The rhythm is contagious, and it starts to spread through the crowd. As more people join in, the natural tendency is for the pace to speed up as the volume increases, and within about a minute, a single hand clap becomes a huge roar of applause. In the movie Rudy, one character starts a "slow clap" on the sideline of a football game, and the cheer ends up filling the entire stadium ... And that's the visual that comes to mind when I think about the upcoming "go live" date for our Singapore data center.

Start a slow clap in your mind and think of each successive milestone getting faster and exponentially louder applause:

If you imagined correctly, the applause in your mind should be borderline deafening ... And I didn't even mention the fact that we enabled pre-orders on select servers in Singapore last week with a Triple Double special exclusively for servers in the new SNG01 facility.

AND I haven't said anything about the progress of our first European data center in Amsterdam. We already have a team of people there working to get that facility ready, and it's coming together just as quickly. Don't be surprised to see a few sneak peeks at the build-out process there in the next few weeks.

It's almost unfathomable that we're so close to the launch of our first facility outside the United States, and when you consider how quickly Amsterdam will come online after Singapore, you probably think you're taking crazy pills ... Or that we are. I don't want to take any of the wind out of the sales of our launch day, so I'm just going to share a few more glimpses into the data center.

On Monday, you can light your first server at the end of this Singaporean hallway:

SoftLayer Singapore Data Center

All of the racks are powered:

SoftLayer Singapore Data Center

The server rails are installed:

SoftLayer Singapore Data Center

And we thought it might be a good idea to go ahead and install a few servers:

SoftLayer Singapore Data Center

Now all we need to do is flip the switch ... Are you ready?

-@toddmitchell

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