Posts Tagged 'Managed'

October 10, 2011

A Manifesto: Cloud, Dedicated and Hosting Computing

We are witnessing a fundamental shift in the IT industry. It is forever changing the way technology is delivered and consumed. The pay-as-you-go model for everything you need in IT is shattering the old computing paradigms, from software licensing models and hardware refresh cycles to budgeting operating costs. This change is bringing about more control and transparency to users while accelerating the commoditization of IT by making it easily available through a new model.

This new model comes in three major "flavors": Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) solutions. We incorporate and enable all three by offering a unified, fully automated platform to enable greater customer control over their IT environments. The key tenants of this emerging model for SoftLayer are innovation, empowerment, automation and integration. Here's how we deliver against these four key tenants.

Innovation: We want to lead the industry by offering best of breed and proprietary cloud, dedicated, and managed hosting solutions, based on our own intellectual property. Currently, we have more than 252,000 hours invested and 2.6 million lines of code developed around these solutions. Customers can take charge of every aspect of their IT operations (servers, storage, networking & services) through our fully automated platform. Our Customer Portal and fully featured APIs give customer more control by providing direct access to more than 100 back-end systems and activities — every aspect of IT operations can be managed.

Empowerment: We turn IT operations into a predictable fixed cost. Customers can stay focused on achieving their business goals, not managing IT infrastructure. We offer expert planning and support from a certified, 24/7 support staff. Customers can deploy and scale when they want with one-day and on-demand automated provisioning. They can keep it as long (or short) as needed, with monthly contracts. In addition, customers can choose what they want to manage and what they don't, with the ability to have hybrid IT self-managed and managed environments. This speaks to the flexibility of our platform!

Automation: This is an area that makes SoftLayer stand out from the pack. We automate deployment and management of all services, accelerating provisioning time, streamlining administrative tasks, and making it all on-demand, every day and night. With automation that mitigates the risk for human error, comprehensive security practices and options, and a 24/7 team of certified engineers, we provide greater stability, a 100% Uptime Guarantee, and around the clock support for any issues or service.

Integration: This is the final ingredient to making it ALL work. We seamlessly integrate hardware, software, and networking into a unified service, all conveniently controlled through our easy-to-use Customer Portal and robust APIs. We provide full information, full-time through our Customer Portal and APIs, for every service we provide; there is no data about a system that we keep from our customers, from usage statistics to network performance and beyond. We have complete transparency.

These four key tenets are what set us apart. When SoftLayer started back in 2005, the team's goal was not to be Go Daddy on steroids. We set our sights on being the de facto platform for mainstream businesses to run all their IT operations. This means the complete gamut of applications and workloads with no compromise of performance, security, reliability and access. We are entering into a new IT era, where "connected everything" is the norm. It reminds me of the old phrase "the network is the computer" from Sun Microsystems' slogan. We have the foundation in place, which will make for an unforgettable journey. Let us know what you think.

-@gkdog

September 25, 2011

Learning the Language of Hosting

It's been a little over a month since I started at SoftLayer ... And what a difference a month makes. In the course of applying for the Social Media Coordinator position I now hold, I was asked to write a few sample blogs. One was supposed to be about what SoftLayer does, and I answered it to the best of my abilities at the time. Looking back on my answer, I must admit I had no idea what I was getting into.

On the plus side, comparing what I know now with what I thought I knew then shows how much a person with zero background in hosting can learn in a short period of time. To give you an idea of where I came from, let's look at a few theoretical conversations:

Pre-SoftLayer

Friend: What does SoftLayer do?
Rachel: They are a hosting provider.
Friend: What is a hosting provider?
Rachel: It's sort of like an Internet landlord that rents data space to clients ... I think.

Present Day

Friend: What is it you do?
Rachel: I'm the Social Media Coordinator for SoftLayer Technologies.
Friend: What does SoftLayer do?
Rachel: SoftLayer is a hosting provider, however that is a generalization. We have data centers around the country and are expanding worldwide. The company offers dedicated, cloud and hybrid environments that allow us to handle companies outsourced IT. We are infrastructure experts.

That would be a little bit of a cookie cutter explanation, but it gives a lot more context to the business, and it would probably soar above the head of my non-technical inquisitive friend.

During my first week on the job, I visited one of SoftLayer's data centers ... And that "data center" term turned out to be a little tricky for me to remember. For some reason, I always wanted to call the data center a "database center." It got to the point where Kevin challenged me to a piggy bank deal.

SoftLayer is raising money for the American Heart Association, and everyone has a little piggy bank at their desk. One of the piggy banks essentially became a "swear jar" ... except not for swearing. Every time I said "database center," I had to put a dollar in the piggy bank. The deal was extended when I was trying to remember that 1 byte (big B) = 8 bits (little b):

AHA Piggy Bank

With money on the line, I'm happy to say that I haven't confused "database centers" or bits and bytes again ... And the piggy bank on the left-hand side of the picture above proves it!

Back to the DC (data center!) tour: I learned about how CRAC units are used to pull air underneath the floor and cool the "cold aisles" in the DC. I learned about the racks and how our network architecture provides private, public, and out–of–band management networks on the back end to customers in a way unique to SoftLayer. Most importantly, I learned the difference between managed, dedicated, cloud and hosting environments that incorporate all of those different kinds of hosting. This is a far cry from focusing on getting the terminology correct.

I'm still not an expert on all things SoftLayer, and I'm pretty sure I'll end up with my very own acronym dictionary, but I must admit that I absorbed more information in the past month than I thought possible. I have to thank my ninja sensei, Kevin, for taking the time to answer my questions. It felt like school again ... especially since there was a whiteboard in use!

Kevin, enjoy your empty piggy bank!

-Rachel

April 20, 2011

An Innovative Approach to Managed Hosting

One of SoftLayer's driving principles is innovation — Our mantra is 'Innovate or Die.' We don't focus on offering the lowest cost solutions; we strive to offer the most innovative solutions, which in turn brings customers the greatest value.

Take as an example SoftLayer Managed Hosting, a new service we're launching this week.

A quick survey of the market tells us a number of key things about managed hosting in terms of the value proposition offered, as well as the challenges that it can present. The value proposition seems clear: Organizations that need their infrastructure managed and don't have the internal resources to do so can either expand their IT capabilities or look externally to a service provider to take on the work. Many choose the second option because it is much faster and more cost effective than building an internal function. Elimination of infrastructure management responsibilities combined with a lower price would seem to deliver significant value.

So where's the downside?

A typical managed services deal comes with a 3-5 year contract, often accompanied by an early termination fee. The end result: customer lock-in. If the service is not up to snuff, it is difficult to move to another provider.

This is great for the provider, but not so great for the customer. To make matters even less customer-centric, these deals tend to be "all or none" affairs. The service provider wants to add management fees to everything versus just those pieces that the customer wants managed. In addition to that, provisioning time can be horrendous. A managed environment typically takes anywhere from 10-15 business days before the customer can access the environment. That's a painful length of time when you compare it with the five minutes it takes to provision a SoftLayer cloud instance and the 2-4 hours it takes to get a dedicated box online and ready for you.

Understanding the competitive landscape, we decided to take a different approach with our Managed Hosting: The innovative approach.

Instead of a 10-15 day provisioning window, we'll have your managed environment up and running within one (1) business day of ordering.

From a contract perspective, we are confident enough in our service to offer a month-to-month terms. If you don't like the service or if we can't deliver, you should be free to find a provider that meets your needs — no penalties incurred. Isn't it time to expect a provider to earn your business each month? This arrangement also makes managed hosting feasible for short-term needs and applications.

Additionally, SoftLayer Managed Hosting is not "all or none." We'll manage only the pieces of the solution that you want managed.

And to top everything off, it just so happens that we can deliver these solutions at a price point lower than anyone else in the market because of the platform's flexibility.

In this case, innovation brings customers the greatest service value AND the best price!

CBNO

-@nday91

P.S. Neovise prepared a detailed report on our managed hosting offering: A New Breed of Managed Hosting for the Cloud Computing Age. If you like white papers (and who doesn't?), it'll be right up your alley.

May 9, 2008

Industry-Wide Language Barrier

What language do we speak here at Softlayer? What language is spoken across the industry? Is it the same, or does everyone have their own code for translation?

It seems that in the “on demand datacenter industry”, “hosting industry”, “dedicated server industry” (or whatever you prefer to call it) each company or provider has its own idea and way of projecting who they are. These projections are seldom in line with one another and have a slight difference only to give some idea of separation.

The biggest grey area that I have seen and something that gets distorted is the idea of managed services and just the term “management” in general seems to have lost any kind of universal meaning. The thing that I run into most is when a customer asks us if we are a managed company. I find this to be a loaded question knowing what I know of the industry and other providers. The reason is that you can call your service anything you want to and even come up with clever and creative names for it, but at the end of the day creative marketing doesn’t get results when the rubber meets the road.

It is imperative that the correct expectations are set so that customers aren’t lead astray and find themselves in a situation that they were unprepared for because they were disillusioned by gimmicky wording. Softlayer has the reputation of being an honorable company and I am proud to be a part of that. We do not consider ourselves to be a managed service, but we do offer support and help in many situations. We have support staff here 24 hours every day of the year that can help you, or possibly help point you in a good direction for you to be able to help yourself. We offer OS updates and patches at no additional charge automatically. We strive to be as upfront and fair on everything from the bottom to the top, so I feel that it is my duty to explain this situation in more detail. In fact, all of our sales representatives and many of our customers have felt this same way. What I have found is that this upfront and honest explanation is a rarity and that many companies are not as forthcoming as they could be or should be when discussing “managed services”.

There are a lot of companies who provide the exact same services as we do and call this being “fully managed”. There are others who promise the moon and a shoe shine with their service and then just come up short on the efforts. Now, this may not be entirely their fault because they may have excellent intentions, but a poor and impractical business model. However, intentions don’t get results and customers are the ones who pay most for the misrepresentation. The worst situation is when someone pays a huge premium for a service that is overpromised and then severely under delivered. When I am able to talk to someone who has been in this situation they really appreciate the options and control that they have over every aspect of their service when choosing Softlayer as their provider. The only satisfaction I can get is helping people that have been taken advantage of find a provider that they know they can count on and exactly what they can expect.

This elaboration of services extends beyond server management. No matter what buzz words a company may want to use to describe your company (“largest”, “best”, “heroic”, “ultimate”, really just fill in the blank on this if you’ve been around long enough.) the main thing that matters in this industry is functionality. I am confident in saying that no other company can offer anything close to what Softlayer can provide. Softlayer provides options and capabilities which are unparalleled in the industry in order to give customers complete control over their hardware and thus their own business. There are some that have tried to copy our model and others who have tried to produce a stop-gap solution between what they offer and what we offer, but they have failed. Is this, perhaps, a key reason why we have been able to sustain our high level of growth and remain stable? Possibly. Is this a sign that the best is yet to come with Softlayer? Definitely.

If you want to talk about situations or projects you may have coming up, I would be happy to speak with you and help come up with a solution that will maximize your businesses potential. In fact my entire team is here for this specific purpose.

-Doug

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