Posts Tagged 'Media'

April 29, 2014

The Media Industry is Making the Move to Cloud

Rumor has it that at the entire rendering of James Cameron’s “Avatar” using 3DFusion required more than 1 petabyte of storage space. This is equivalent to 500 hard drives of 2 terabytes each, or a 32 year-long MP3 file! The computing power behind this would consist of about 34 racks, each with 4 chassis containing 32 machines. All of that adds up to roughly 40,000 processors and 104 terabytes of RAM.

High-res, long-form media files that can reach hundreds of gigabytes of storage are regular phenomena in the media industry. Whether it’s making the next “Avatar” or creating the next big, viral ad campaign, technology is fundamental to the media industry. But, the investment required to set these up is enough to boggle the mind and dissuade even the high risk-takers. So, why buy when you can rent?

Cloud allows you to rent, own, use, and return the infrastructure with no capex. That gives users access to unlimited compute power, including servers, network, storage, firewalls, and ancillary services, all available on demand, with pay-as-you-go billing offered hourly or monthly.

Cloud services are an increasingly viable avenue for the industry to leverage and support the performance needs of online media storage, as well as collaboration environment. The benefits of a customizable approach to the cloud include: digital archives, production support, broadcast facility resiliency, high-intensity processing, and derivatives manufacturing for transcoding and encrypting. An on-demand, scalable infrastructure is the next step toward reducing production and operations costs, simplifying data access, and delivering content faster to the end user.

This year at ad:tech asean, SoftLayer will present on how the media industry is utilizing cloud infrastructure. So, I thought this would be a good opportunity to share some interesting customer stories about media companies at the top of their games and successfully growing their businesses on the cloud. Here are two of those stories.

The Loft Group, an Australian creative digital agency, specializes in creating e-learning campaigns for global brands. The company won a contract with cosmetics giant L’Oreal but realized that in order to go big with their platform, they needed technology that provided their support team with the necessary analytics. The Loft Group selected SoftLayer as the cloud platform for its digital e-learning campaigns. Moving their services to the cloud helped the company achieve global scale, consistent performance across multiple countries and grow at a pace which slashed a 3- to 5-year transformation timeline down to just months.

According to eMarketer’s forecast, global e-commerce sales will top $1.2 trillion by 2016. That growth is projected to continue by 20 percent every year. Ad personalization is playing a larger part in maximizing e-commerce business. To keep up with the demands of real-time ad personalization, companies like Struq, an ad personalization platform, require an infrastructure that can process high volumes at high speeds.

Struq offers highly targeted ad campaigns across a range of promotional platforms. The company often handles more than 2 terabytes of raw event data every day, processing more than 95 percent of requests in fewer than 30 milliseconds. And when the company’s growing European customer base demanded immediate server allocation, Struq turned to SoftLayer for scalability. We were able to offer on-demand provisioning as well as the low latency their customers required. A detailed story of how Struq achieved the requisite scalability and success with SoftLayer is available here.

More stories to come, so stay tuned! In the meantime, you can hear more customer stories during the first leg of ad:tech asean, a prelim roadshow in Jakarta, Kuala Lumpur and Bangkok.

-@namrata_kapur

August 25, 2011

The Beauty of IPMI

Nowadays, it would be extremely difficult to find a household that does not store some form of media – whether it be movies, music, photos or documents – on their home computer. Understanding that, I can say with confidence that many of you have been away from home and suddenly had the desire (or need) to access the media for one reason or another.

Because the Internet has made content so much more accessible, it's usually easy to log in remotely to your home PC using something like Remote Desktop, but what if your home computer is not powered on? You hope a family member is at home to turn on the computer when you call, but what if everyone is out of the house? Most people like me in the past would have just given up altogether since there would be no clear and immediate solution. Leaving your computer on all day could work, but what if you're on an extended trip and you don't want to run up your electricity bill? I'd probably start traveling with some portable storage device like a flash drive or portable hard drive to avoid the problem. This inelegant solution requires that I not forget the device, and the storage media would have to be large enough to contain all necessary files (and I'd also have to know ahead of time which ones I might need).

Given these alternatives, I usually found myself hoping for the best with the portable device, and as anticipated, there would still be some occasions where I didn't happen to have the right files with me on that drive. When I started working for SoftLayer, I was introduced to a mind-blowing technology called IPMI, and my digital life has never been the same.

IPMI – Intelligent Platform Management Interface – is a standardized system interface that allows system administrators to manage and monitor a computer. Though this may be more than what the common person needs, I immediately found IPMI to be incredible because it allows a person to remotely power on any computer with that interface. I was ecstatic to realize that for my next computer build, I could pick a motherboard that has this feature to achieve total control over my home computer for whatever I needed. IPMI may be standard for all servers at SoftLayer, but that doesn't mean it's not a luxury feature.

If you've ever had the need to power on your computers and/or access the computer's BIOS remotely, I highly suggest you look into IPMI. As I learned more and more about the IPMI technology, I've seen how it can be a critical feature for business purposes, so the fact that it's a standard at SoftLayer would suggest that we've got our eye out for state-of-the art technologies that make life easier for our customers.

Now I don't have to remember where I put that flash drive!

-Danny

April 7, 2011

Thou Shalt Transcode

Deep in the depths of an ancient tomb of the great Abswalli, you and your team accidentally awaken the Terbshianaki ghost army. You’re disconnected from the supply caravan with the valuable resources that could not only sustain your journey but also save your team. As Zeliagh the Protesiann hunter fires his last arrow, you come to the sudden realization that continuing your quest is now hopeless. Alas, true terror was unknown before this moment as you come to the most surprising realization: The one thing you truly can't live without is your trusty server that converts one type of media into another.

Fear not great adventurer, for I, Phil of the SLAPI, have come, and I bear the gifts of empowerment, automation and integration. Freedom from the horror of your epiphany can be found in our complementary media transcoding service.
Before we can begin, some preparation is required. First, you must venture to our customer portal and create a transcoding user: Private Network->Transcoding. As you know from the use of your other SoftLayer spoils, you shan't be obligated to access this functionality from your web browser. You can summon the API wizardry bequeathed to you by coders of old in the the SLDN scroll: SoftLayer_Network_Media_Transcode_Account::createTranscodeAccount.*

*For the sake of this blog, we'll abbreviate "SoftLayer_Network_Media_Transcode_Account" as "SNMTA" from here forward ... Shortening it helps with blog formatting.

You must then construct an object to represent a SoftLayer Network Media Transcode Job, like our SoftLayer Network Media Transcode Job template object. This template object will be built with a number of properties. Your pursuit in relieving your aforementioned horror only necessitates the use of the required properties.

You will need to decide in which format the final treasure will take form. You may find this information with the SNMTA::getPresets method.

$client = SoftLayer_SoapClient::getClient('SoftLayer_Network_Media_Transcode_Account', $trandcodeAccountId, $apiUsername, $apiKey);
$transcodePresets = $client->getPresets();
print_r($transcodePresets);
Array
(
    [0] => stdClass Object
        (
            [GUID] => {9C3716B9-C931-4873-9FD1-03A17B0D3350}
            [category] => Application Specific
            [description] => MPEG2, Roku playback, 1920 x 1080, Interlaced, 29.97fps, 25Mbps, used with Component/VGA connection.
            [name] => MPEG2 - Roku - 1080i
        )
 
    [1] => stdClass Object
        (
            [GUID] => {03E81152-2A74-4FF3-BAD9-D1FF29973032}
            [category] => Application Specific
            [description] => MPEG2, Roku playback, 720 x 480, 29.97fps, 6.9Mbps, used with Component/S-Video connection.
            [name] => MPEG2 - Roku - 480i
        )
 
    [2] => stdClass Object
        (
            [GUID] => {75A264DB-7FBD-4976-A422-14FBB7950BD1}
            [category] => Application Specific
            [description] => MPEG2, Roku playback, 720 x 480, Progressive, 29.97fps, 6.9Mbps, used with Component/VGA connection.
            [name] => MPEG2 - Roku - 480p
        )
.....

The freedom to use this power (the more you know!) is yours, in this instance, I scrolled through let my intuition find the option which just felt right:

stdClass Object
(
            [GUID] => {21A33980-5D78-4010-B4EB-6EF15F5CD69F}
            [category] => Web\Flash
            [description] =>
            [name] => FLV 1296kbps 640x480 4x3 29.97fps
        )

To decipher this language we must know the following:

  1. The GUID is the unique identifier which we will use to reference our champion
  2. The category section is used to group like presets together, this will be useful for those who's journey leads down the path of GUI creation
  3. A description of the preset, if one is available, will be listed under description
  4. name is simply a human-readable name for our preset

You are nearly ready to restore your yearned for transcoding service as the ghostly horde presses the defensive perimeter. We have but one more task of preparation: We must provide the transcoding service a file! Using your Wand of File Transference +3, or your favorite FTP client, you enter the details for your transcode FTP account found on the Transcoding page of the IMS (or of course SNMTA::getFtpAttributes) and choose the "in" directory as the destination for your source file. Lacking no other option, you may call upon Sheshura, a fairy sprite, specializing in arcane documents for a source video file: Epic Battle

The battle rages around you, as the Wahwatarian mercenaries protect your flank. The clicking of your laptop keys twist and merge in the air around your ears only to transcend into a booming chorus of "The Flight of the Valkyries" as you near transcoding Utopia. You strike:

<?php
//  Create a transcoding client
$client = SoftLayer_SoapClient::getClient('SoftLayer_Network_Media_Transcode_Job', null, $apiUsername, $apiKey);
 
// Define our preset GUID and filename
$presetGUID = '{95861D24-9DF5-405E-A130-A40C6637332D}';
$inputFile = 'video.mov';
 
/*
 * The transcoding service will append the new file extension to the output file
 * so we strip the extension here.
 */
$outputFile = substr($inputFile, 0, strrpos($inputFile, '.'));
 
try {
    // Create a SoftLayer_Network_Media_Transcode_Job template object with the required properties
    $transcodeJob = new stdClass();
    $transcodeJob->transcodePresetGuid = $presetGUID;
    $transcodeJob->inputFile = "/in/$inputFile";
    $transcodeJob->outputFile = "/out/$outputFile";
 
    // Call createObject() with our template object as a parameter
    $result = $client->createObject($transcodeJob);
    // $result will contain a SoftLayer_Network_Media_Transcode_Job object
    print_r($result);
} catch ( Exception $e) {
    die( $e->getMessage());
}

If your will did not waver nor did your focus break in the face of ever-closing ghouls pounding your resolve, your treasure will be waiting. Brandish your Wand of File Transference +3, or utilize your favorite FTP client to retrieve your reward: "out/video.flv"

If the gods be with thee, your resulting file should look like this: Epic Battle (in .flv)

With your victory fresh upon the tablets of history, you can now encode to any of our supported formats. Try using the process above to convert the video to .mp4 format so your resulting file output is Epic Battle (in .mp4)!

-Phil

P.S. If you're going to take off your training wheels, the second example uses "[description] => MPEG4 file, 320x240, 15fps, 256kbps for download" for the bandwidth impaired.

Subscribe to media