Posts Tagged 'Mentorship'

April 12, 2013

Catalyst at SXSW 2013: Mentorship and Meaningfulness

In the Community Development group, our mission is simple: Create the industry's most substantially helpful startup program that assists participants in a MEANINGFUL way. Meaningfulness is a subjective goal, but when it comes to fueling new businesses, numbers and statistics can't tell the whole story. Sure, we could run Catalyst like some of the other startup programs in the infrastructure world and gauge our success off of the number of partners using the hosting credits we provide, but if we only focused on hosting credits, we'd be leaving a significant opportunity on the table.

SoftLayer is able to offer the entrepreneurial community so much more than cloud computing instances and powerful servers. As a startup ourselves not so long ago, our team knows all about the difficulties of being an entrepreneur, and now that we're able to give back to the startup community, we want to share battle stories and lessons learned. Mentorship is one of the most valuable commodities for entrepreneurs and business founders, and SoftLayer's mentors are in a unique position to provide feedback about everything from infrastructure planning to hiring your first employees to engaging with your board of advisors to negotiating better terms on a round of funding.

The Catalyst team engages in these kinds discussions with our clients every day, and we've had some pretty remarkable success. When we better understand a client's business, we can provide better feedback and insight into the infrastructure that will help that business succeed. In other words, we build meaningful relationships with our Catalyst clients, and as a result, those clients are able to more efficiently leverage the hosting credits we provide them.

The distinction between Catalyst and other startup programs in the hosting industry has never been so apparent than after South by Southwest (SXSW) in Austin this year. I had the opportunity to meet with entrepreneurs, investors, and industry experts who have been thirsting for a program like Catalyst for years, and when they hear about what we're doing, they know they've found their oasis. I had a chance to sit down with Paul Ford in the Catalyst Startup Lounge at SXSW to talk about the program and some of the insights and feedback we'd gotten at the show:

Paul was quick to point out that being a leader in the startup community has more impact when you provide the best technology and pair that with a team that can deliver for startups what they need: meaningful support.

Later, I had an impromptu coffee with one of the world's largest, most prestigious Silicon Valley-based venture capital firms — probably THE most respected venture capital firm in the world, actually. As we chatted about the firm's seed-funding practices, the investment partner told me, "There is no better insurance policy for an infrastructure company than what SoftLayer is doing to ensure success for its startup clients." And I thought that was a pretty telling insight.

That simple sentence drove home the point that success in a program like Catalyst is not guaranteed by a particular technology, no matter how innovative or industry-leading that technology may be. Success comes from creating value BEYOND that technology, and when I sat down with George Karidis, he shared a few insights how the Catalyst vision came to be along with how the program has evolved to what it is today:

Catalyst is special. The relationships we build with entrepreneurs are meaningful. We've made commitments to have the talented brainpower within our own walls to be accessible to the community already. After SXSW, I knew I didn't have to compare what we were doing from what other programs are doing because that would be like comparing apples and some other fruit that doesn't do nearly as much for you as apples do.

I was told once on the campaign trail for President Clinton in '96 that so long as you have a rock-solid strategy, you cannot be beaten if you continue to execute on that strategy. Execute, Execute, Execute. If you waiver and react to the competition, you're dead in the water. With that in mind, we're going to keep executing on our strategy of being available to our Catalyst clients and actively helping them solve their problems. The only question that remains is this:

How can we help you?

-@JoshuaKrammes

November 20, 2012

Community Development: Catalysing European Startups

SoftLayer works hard and plays hard. A few weeks ago, I traveled to Dallas for the first "Global Catalyst Summit"* where the community development teams in Europe, Asia and the United States all came together under one roof to learn, strategize and bond. What that really means is that we all experienced a week of hardcore information flow and brutal fun.

The onboarding process to become a part of the SoftLayer's Community Development (Catalyst) team is pretty rigorous, and traveling to Dallas from Amsterdam for the training made it even more intense. In short order, I learned about the roots of the Catalyst program and why SoftLayer is so interested in investing in helping startups succeed. I got the low-down on the hundreds of companies that are taking advantage of the program right now, and I was inspired by the six incredible people who focus exclusively on the Catalyst program at SoftLayer ... And Big Tex:

SoftLayer Community Development Team and Big Tex

When the whirlwind week of orientation and training came to an end, I came to a solid conclusion: I am working at SoftLayer for a reason. I believe SoftLayer has the most kick-ass global on-demand technology platform out there, and our focus on innovation and automation is reflected in everything we do. On top of that, we give that platform to startups to help springboard their success. I get to work with a community of world-changers. Needless to say, that's an amazing conclusion to come to.

As a member of the Catalyst team in EMEA (Europe, Middle East, Africa), I can provide signficant resources to entrepreneurs who are building awesome new applications and technologies that are making a difference locally, regionally and globally. Anna Bofill Bert and I work out of SoftLayer's Amsterdam office, and we are fully dedicated to helping startup and developer communities in our region.

As a review exercise and a way to educate the audience that may be unfamiliar with Catalyst, I thought I'd bullet out a few of the main ideas:

What is Catalyst?

The SoftLayer Catalyst Startup Program provides:

  • A generous monthly hosting credit toward dedicated, cloud or hybrid compute environments for a FULL YEAR (Ideal for dev-ops/next generation startup compute applications who want high performance from the start).
  • Direct connection to highest level programming team at SoftLayer — Our Innovation Team. Participating companies get help and advice from the people that are writing the book on highly scalable, global infrastructure environments.
  • Connection to the SoftLayer Marketing and PR Team for help getting spreading the word around the world about all the cool stuff participating startups are doing.

We reach startups by listening to them and meeting needs that all of them express. We are telling the SoftLayer story, networking, making friends, drinking too much and travelling like mad. In the course of a month, we went to Lean Start Up Machine in Rotterdam, Structure Europe in Amsterdam, Pioneers Festival in Vienna, HowToWeb in Bucharest and we managed to complete a quick tour of startup communities in Spain.

Like our peers on the US team, we partner with incubators and accelerators to make sure that when startups look for help getting started, they also find SoftLayer. We're already working with partners like Springboard, Seedcamp, GameFounders, Startup Sauna, the INLEA Foundation and Tetuan Valley, and the list of supported communities seems to grow daily. When the portfolio companies in each of these organizations are given access to the Catalyst program, that means SoftLayer's Catalyst customer base is growing pretty phenomenally as well.

What I actually like most about how we help startups is the mentorship and office hours we provide participating companies as well. SoftLayer was founded by ten guys in a living room in 2005, and we've got hundreds of millions of dollars in annual revenue as of 2012. That success is what the SoftLayer team is excited to share insights about.

Hustling is a major part of startup culture, so it's only fitting that I feel like I had to hustle through this blog to get all of my thoughts down. Given that SoftLayer EMEA is a bit of a startup itself, I'm happy to be practicing what we preach. If you'd like more information about Catalyst or you want to apply, please feel free to hit me up: esampson@softlayer.com

We want to be part of your company's success story.

-@EmilyBlitz

*Note: As an homage to Big Tex after the fire, we referred to our meeting as the "Global Catalyst Summit with Big Tex" at the Texas State Fair. We hope to see you back in action in 2013, Big Tex!

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