Professional athletes have them. Doctors have them. Lawyers have them. Chefs have them. Movie Directors have them. Writers have them. NASCAR drivers have them too.
Are you lost yet? Wondering what this has to do with hosting or small businesses? It's really very simple. Let's dig into a few of them.
Athletes - most are very good at what they do, hit the ball, kick the ball, throw the ball, shoot the ball, swing the club, etc. They are so busy learning to be the best at their trade that they don't have time for the business side of their business. What do they do? They outsource that to an agent. Jerry Maguire might be the SoftLayer of agents. The best, the top of the line, the cutting edge, like us. He gets what the players want and more and was a master at customer service. The players don't mind giving part of their hard earned cash to him because of the benefit they get from him. It is a very symbiotic relationship.
Doctors - they are paid to fix people. They have to keep up with the latest threats to our health and the ways to fix us. They have almost continuous education to worry about and don't have time to worry about the office, and the bills, and whether they are getting timely insurance payments, etc. They are there to do whatever they can to help their patients. What do they do? They outsource to an office manager who takes care of the day-to-day tasks that a doctor just doesn't have time for and frankly shouldn't have to worry about. It's really just another form of outsourcing.
Chefs - this one is interesting because I am going to make the assumption that the chef owns the restaurant. I agree that many times there are restaurants that hire chefs, but the argument goes both ways. Let's say you want to open a restaurant but you can't cook. You outsource to a chef. To turn it around, a chef can cook but wants his own restaurant. He is a master at cooking and has studied in culinary schools for years to become a great chef. What does he do about running the place? He outsources to a restaurant manager. The manager takes care of HR, and guest services, and the chef does what he loves - cooks.
So where does this leave you? Are you an individual who knows (insert what you know here) and have studied it for years and you are the worlds expert on it? Are you a small business owner who is looking for ways to make the hours of the day last longer and find that competitive edge? Are you that IT manager who has hit the technology roadblock and your company doesn't have the large capital for the things you need to continue to scale your infrastructure? If you are then you need to consider hiring an agent of your very own. SoftLayer can be your technology agent and allow you to focus on what you do best!
P.S. Lance is the greatest CEO EVER! Now pay up! (Worth a shot, right?)