Posts Tagged 'Network'

October 15, 2011

Lower Latency: Neutrino Network?

SoftLayer is on the "bleeding edge" of technology, and that's right where I'm comfortable. I love being a part of something new and relevant. I also love science fiction and find that it's mixing together with reality more and more these days. Yay for me and my nerdyness! Beam me up Luke Skywalker! (I wonder how many nerds cringed at that statement!)

In a recent post from New Scientist, a test showed neutrino particles being clocked faster than the speed of light, and a dimension-hop might be the reason. Rather than go into the nerdy parts of the article that I'm sure you read before continuing to this sentence, I want to compare how SoftLayer would use this to our (and more importantly our customers') advantage: A neutrino network! We could have the fastest network in the world, and we could use the technology for faster motherboards and components too. Because that's how we roll.

BanzaiEnter science fiction. Let's say neutrinos were indeed using another dimension to travel. Like, say, the 8th dimension as referred to in "The Adventures of Buckaroo Banzai Across the 8th Dimension." This dimension also happens to be a prison used by the Lectroids of Planet 10 to store criminals. Go figure, right? Obstacles always come up, so if our neutrino network was targeted by those Lectroids, Dody Lira and the abuse team would have no problems taking them down ... After all, Lectroid's fiddling with data can be bad for business (Not to mention the possibility of Lectroid's using our network to come back to this dimension, wreak havoc, and eat all our junk food). Dody would have to upgrade some of the tools his team uses, like a Jet Car with an "Oscillation Overthruster" (which looks eerily similar to the Flux Capacitor) to travel in and out of the 8th dimension to hunt down those pesky Lectroids that won't comply.

Then, after Dody and crew wrangle the Lectroids (as I'm sure they would), we could offer the Lectroids email and Internet service. Bam! More customers on top of a supernatural network!

Coming back to reality (a bit), we have an interesting world ahead of us. Technologies we have only seen in movies and some we haven't even imagined yet are becoming reality! If they fall into the usable realm of SoftLayer, you can bet we'll be one of the first to share them with the world. But not before we get all the bugs (and Lectroids) out.

-Brad

October 11, 2011

Building a True Real-Time Multiplayer Gaming Platform

Some of the most innovative developments on the Internet are coming from online game developers looking to push the boundaries of realism and interactivity. Developing an online gaming platform that can support a wide range of applications, including private chat, avatar chats, turn-based multiplayer games, first-person shooters, and MMORPGs, is no small feat.

Our high speed, global network significantly minimizes reliability, access, latency, lag and bandwidth issues that commonly challenge online gaming. Once users begin to experience issues of latency, reliability, they are gone and likely never to return. Our cloud, dedicated, and managed hosting solutions enable game developers to rapidly test, deploy and manage rich interactive media on a secure platform.

Consider the success of one of our partners — Electrotank Inc. They’ve been able to support as many as 6,500 concurrent users on just ONE server in a realistic simulation of a first-person shooter game, and up to 330,000 concurrent users for a turn-based multiplayer game. Talk about server density.

This is just scratching the surface because we're continuing to build our global footprint to reduce latency for users around the world. This means no awkward pauses, jumping around, but rather a smooth, seamless, interactive online gaming experience. The combined efforts of SoftLayer’s infrastructure and Electrotank’s performant software have produced a high-performance networking platform that delivers a highly scalable, low latency user experience to both gamers and game developers.

Electrotank

You can read more about how Electrotank is leveraging SoftLayer’s unique network platform in today's press release or in the fantastic white paper they published with details about their load testing methodology and results.

We always like to hear our customers opinions so let us know what you think.

-@nday91

October 4, 2011

The Sun Never Sets on SoftLayer

We've always set our sights globally at SoftLayer and this week we've certainly achieved some key milestones. With our data center in Singapore going LIVE, we now have a "digital gateway" for providing our unique cloud, dedicated, and managed hosting solutions to the Asia-Pacific region.

What is even more remarkable is the speed at which we are deploying our new international data centers. In only a few months, all the meticulous planning, logistics and execution were done and customers could place orders. And we're not slowing down. The trajectory path we're on has us expanding faster and farther than we ever thought possible.

Next month we're opening a new data center in Amsterdam, along with network Points of Presence (PoPs) in Amsterdam, London and Frankfurt. Each of these facilities is built and maintained by SoftLayer, and that organic growth is a huge differentiator. We didn't go out and acquire a company to expand our capabilities, and because we're doing the work on the ground, we're able to guarantee the most consistent, best possible service. Every data center - whether it's Singapore or San Jose - is exactly the same. Because of that consistency, our customers don't have to worry about whether the services in the new facilities meet their expectations, and based on the phenomenal provisioning statistics we saw on day one in Singapore, they aren't hesitating to order more.

International Expansion: Currency

Because our global expansion enables us to perform even better for the SoftLayer customers located outside of North America, we wanted to make it easier for those customers to do business with us. As of 8:01 a.m. Central Time today, we support and accept payment in 60+ currencies! This currency support allows our customers to price SoftLayer services in their native currency, and it lets them avoid those pesky exchange fees from their credit card.

Our BYOC (Cloud) and Dedicated Server order forms have been updated with a currency selection on their first page, so once you select a currency, your order form will reload with all pricing displayed in that currency. Existing customers are also able to pay for their existing servers with one-time or recurring payments in our customer portal.

Currencies Supported

ALL - Albanian lek
ARS - Argentine peso
AUD - Australian dollar
BSD - Bahamian dollar
BDT - Bangladeshi taka
BBD - Barbados dollar
BMD - Bermudian dollar
BOB - Boliviano
BZD - Belize dollar
CAD - Canadian dollar
CNY - Chinese Yuan
COP - Colombian peso
CRC - Costa Rican colon
HRK - Croatian Kuna
CZK - Czech koruna
DKK - Danish krone
DOP - Dominican peso
GTQ - Guatemalan quetzal
HNL - Honduran lempira
HKD - Hong Kong dollar
HUF - Hungarian forint
INR - Indian rupee
ILS - Israeli new sheqel
JMD - Jamaican dollar
JPY - Japanese yen
KES - Kenyan shilling
KRW - South Korean won
LBP - Lebanese pound
LVL - Latvian lats
LRD - Liberian dollar
LTL - Lithuanian litas
MOP - Macanese pataca
MYR - Malaysian ringgit
MXN - Mexican peso
MAD - Moroccan dirham
NZD - New Zealand dollar
NOK - Norwegian krone
PKR - Pakistani rupee
PEN - Peruvian Nuevo sol
PHP - Philippine peso
QAR - Qatari rial
RUB - Russian rouble
SAR - Saudi riyal
SGD - Singapore dollar
ZAR - South African rand
SEK - Swedish krona/kronor
CHF - Swiss franc
THB - Thai baht
TTD - Trinidad and Tobago dollar
AED - United Arab Emirates dirham
EGP - Egyptian pound
GBP - Pound sterling
YER - Yemeni rial
TWD - New Taiwan dollar
RON - Romanian new leu
TRY - Turkish lira
XCD - East Caribbean dollar
EUR - Euro
PLN - Polish złoty
BRL - Brazilian real

It's amazing to say that we are truly a global company operating on three continents. Our success and future growth are tied to these new international capabilities. We will move aggressively and open more data centers, so stay tuned. With our global aspirations taking flight, I'm reminded of the saying that, "the sun never sets on the British Empire."

Speaking of flights, I've got to get to the airport ... My flight to Amsterdam is leaving in a few hours.

-@gkdog

October 3, 2011

Global Expansion: Singapore is LIVE!

I write this message while overlooking the International Business Park in Singapore. The desk I sit at faces east; the sun is now on the opposite side of the building and our new Singapore office is starting to cool off, but it's eerily quiet here on the 6th floor.

SoftLayer Singapore

SoftLayer Singapore

Our new Singapore General Manager Michael Ong is in Dallas meeting the rest of the SoftLayer team, our new Server Build Technicians (SBTs) are on the data center floor assisting the Go Live Crew (GLC) and the inventory team is indexing and organizing of the mountains of gear we have in the Large Parts Room (LPR).

SoftLayer Singapore

Thinking back just 30 days, we were getting early access to our two data center suites. Our four ocean containers were unloaded and waiting for us in the LPR, and the members of the GLC from Dallas, Houston, Seattle and Washington, D.C. had their steel toe boots on, hard hats in place and dragging a little from the 14 hour time change. The GLC has worked tirelessly to get this data center online.

SoftLayer Singapore

SoftLayer Singapore

Our success on the ground was far from a standalone feat, though. The steadfast support, backing and encouragement from everyone back home enabled our successful launch. Many departments and individuals spent tireless nights on the phone and on email helping us through issues. I can't overstate the importance of their support and willingness to step up to get things done. Without their help, the data center certainly wouldn't look like this:

SoftLayer Singapore

SoftLayer Singapore

SoftLayer Singapore

Our first international data center and office are worth celebrating, but it's important to realize that our work doesn't stop today. It's critical that we continue to support the Singapore office like we do our other offices and data centers around the U.S. We are depending on the local team to run the daily operations, and they're depending on us to provide them with the necessary guidance to keep the gears in motion. This is not a fire and forget mission — we are now truly a global company.

While we sweep up the imaginary confetti from the floor in SNG01 (since we'd never let real confetti in the DC), we know that the GLC in Amsterdam is on the ground getting our first European facility ready. The ocean containers have been delivered and racks are being built. It's time to get some rest and sleep fast ... We've got another data center coming online soon.

To all our new Singaporean team members: Welcome to SoftLayer. We're excited and proud to have you join our team. To everyone that supported us: Thank you again from the very bottom of our hearts. To our customers: Enjoy your new SoftLayer servers in Singapore. And to our competition: This is just the start.

3BFL.

-@toddmitchell

September 1, 2011

The Importance of Network Security

On Friday, April 27, 2011, I powered on my Sony Playstaton 3 and prepared to sit down for an enjoyable gaming session. As a Sony customer and a PlayStation Network (PSN) user, I expected my system to be able to connect to a service that I was told would be available. Because I had to sign an agreement to join the PSN, I expected my personal information to be secure. On that morning, I logged in and had no idea that my personal security might be at risk due to a lack of tight-knit practices and possible information redundancy.

My many years of brand loyalty held strong as I was told constantly that the PSN was down as a result of a maintenance. I understand that emergencies happen and proper planning by a professional company is in place to shorten the duration of impact. As it turned out, proper planning for this type of event seemed to have been lost on Sony. A malicious security cracker was able to infiltrate their network to gain access to numerous PSN customers' sensitive personal information. This kind of blunder had every PSN customer wondering what could be done to prevent this kind of event from happening again.

You probably noticed that I used the word "cracker" as opposed to the more common "hacker." A hacker is an extremely knowledgeable person when it comes to computers and programming who knows the ins and outs of systems ... which is completely legal. The typical misconception is that all "hackers" are engaged in illegal activity, which is not true. If the hacker decides to use these skills to circumvent security for the purpose of stealing, altering and damaging (which is obviously illegal), then the hacker becomes a cracker. To put it simply: All crackers are hackers, but not all hackers are crackers.

When I started working at SoftLayer three years ago, I was told to pay very close attention to our company's security policy. Each employee is reminded of this policy very regularly. Proper security practice is essential when dealing with private customer data, and with the advancement of technology comes the availability of even more advanced tools for cracking. As a trusted technology partner, it is our obligation to maintain the highest levels of security.

There is not a day at work that I am not reminded of this, and I completely understand why. Even at a personal level, I can imagine the detrimental consequences of having my information stolen, so multiply that by thousands of customers, and it's clear that good security practices are absolutely necessary. SoftLayer recognizes what is at stake when businesses trust us with their information, and that's one of the big reasons I'm to work here. I've gone through the hassle and stress of having to cancel credit cards due to another company's negligence, and as a result, I'm joining my team in making sure none of our customers have to go through the same thing.

-Jonathan

August 30, 2011

Global Expansion: PoP into Asia - Japan

By the end of the year, SoftLayer's global network will include points of presence (PoPs) and data centers throughout Europe and Asia. As George explained in Globalization and Hosting: The World Wide Web is Flat, the goal is to bring SoftLayer's network within 40ms of everyone on the planet. One of the first steps in reaching that goal is to cross both of the "ponds" between our US facilities and our soon-to-open international facilities.

Global Network

The location and relative size of Europe and Asia on that map may not make them viable resources when planning travel (Seattle actually isn't geographically closer to Tokyo than it is to San Jose), but they illustrate the connections we'll make to extend our network advantages to Singapore and Amsterdam.

Since I'm currently on-site in Singapore, I can give you an inside look at our expansion into Asia. The data center is coming along very nicely, but before I share any of the activity from that construction process, I wanted to share a little about a stopover I had on my trip from Dallas to Singapore: Tokyo!

Last week, we began the process of installing and lighting our first Asian point of presence in Tokyo, Japan, and after a few long days of work, it's all racked and stacked. If you're familiar with SoftLayer, you're probably aware that we build our data centers in a pod concept for a number of reasons, and our network points of presence are no different ... One funny aspect of being so familiar with the infrastructure in all of our other locations is that when we walk out the door of the data center facility, we get inundated with culture shock all over again.

SoftLayer VP of Network Operations and Engineering Will Charnock just finished the process of building the network PoP in Hong Kong, and you might see a few (similar looking) pictures from Tokyo and Hong Kong in the near future when we're ready to open those new PoPs to customer traffic. And don't worry ... I'll be sure to sneak a few shots of the Singapore DC progress for you too.

Sayonara!

-@toddmitchell

August 16, 2011

SLDN 2.0 - The Development Network Evolved

SoftLayer is in a constant state of change ... It's not that bad change we all fear; it's the type of change that allows you to stretch the boundaries of your normal experience and run like a penguin ... Because I got some strange looks when coworkers read "run like a penguin," I should explain that I recently visited Moody Gardens in Galveston and saw penguins get crazy excited when they were about to get fed, so that's the best visual I could come up with. Since I enjoy a challenge (and enjoy running around like a penguin), when I was asked to design the new version of SLDN, I was excited.

The goal was simple: Take our already amazing documentation software infrastructure and make it better. A large part of this was to collapse our multi-site approach down into a single unified user experience. Somewhere along the way, "When is the proposal going to be ready?" became "When is the site going to be ready?", at this point I realized that all of the hurdles I had been trampling over in my cerebral site building were now still there, standing, waiting for me on my second lap.

I recently had the honor to present our ideas, philosophy and share some insight into the technical details of the site at OSCON 2011, and KHazzy had the forethought to record it for all of you!

It's a difficult balance to provide details and not bore the audience with tech specs, so I tried to keep the presentation relatively light to encourage attendees (and now viewers) to ask questions about areas they want a little more information about. If you're looking at a similar project in the future, feel free to bounce ideas off me, and I'll steer you clear of a few land mines I happened upon.

-Phil

July 26, 2011

Globalization and Hosting: The World Wide Web is Flat

Christopher Columbus set sail from Palos, Spain, on August 3, 1492, with the goal of reaching the East Indies by traveling West. He fortuitously failed by stumbling across the New World and the discovery that the world was round – a globe. In The World is Flat, Thomas Friedman calls this discovery "Globalization 1.0," or an era of "countries globalizing." As transportation and technology grew and evolved in the nineteenth and twentieth centuries, "Globalization 2.0" brought an era of "companies globalizing," and around the year 2000, we moved into "Globalization 3.0":

The dynamic force in Globalization 3.0 – the force that gives it its unique character – is the newfound power for individuals to collaborate and compete globally. And the phenomenon that is enabling, empowering, and enjoining individuals and small groups to go global so easily and so seamlessly is what I call the flat-world platform.

Columbus discovered the world wasn't flat, we learned how to traverse that round world, and we keep making that world more and more accessible. He found out that the world was a lot bigger than everyone thought, and since his discovery, the smartest people on the planet have worked to make that huge world smaller and smaller.

The most traditional measure of globalization is how far "out" political, economical and technological changes extend. Look at the ARPANET network infrastructure in 1971 and a map of the Internet as it is today.

With every step Columbus took away from the Old World, he was one step closer to the New World. If you look at the growth of the Internet through that lens, you see that every additional node and connection added to the Internet brings connectivity closer to end-users who haven't had it before. Those users gain access to the rest of the Internet, and the rest of the Internet gains access to the information and innovation those users will provide.

Globalization in Hosting

As technology and high speed connectivity become more available to users around the world, the hosting industry has new markets to reach and serve. As Lance explained in a keynote session, "50% of the people in the world are not on the Internet today. They will be on the Internet in the next 5-10 years."

Understanding this global shift, SoftLayer can choose from a few different courses of action. Today, 40+% of our customers reside outside the United States of America, and we reach those customers via 2,000+ Gbps of network connectivity from transit and peering relationships with other networks around the world, and we've been successful. If the Internet is flattening the world, a USA-centric infrastructure may be limiting, though.

Before we go any further, let's take a step back and look at a map of the United States with a few important overlays:

US Latency

The three orange circles show the rough equivalents of the areas around our data centers in Seattle, Dallas and Washington, D.C., that have less than 40 milliseconds of latency directly to that facility. The blue circle on the left shows the same 40ms ring around our new San Jose facility (in blue to help avoid a little confusion). If a customer can access their host's data center directly with less than 40ms of latency, that customer will be pretty happy with their experience.

When you consider that each of the stars on the map represents a point of presence (PoP) on the SoftLayer private network, you can draw similar circles around those locations to represent the area within 40ms of the first on-ramp to our private network. While Winnipeg, Manitoba, isn't in one of our data center's 40ms rings, a user there would be covered by the Chicago PoP's coverage, and once the user is on the SoftLayer network, he or she has a direct, dedicated path to all of our data centers, and we're able to provide a stellar network experience.

If in the next 5-10 years, the half of the world that isn't on the Internet joins the Internet, we can't rely solely on our peering and transit providers to get those users to the SoftLayer network, so we will need to bring the SoftLayer network closer to them:

Global Network

This map gives you an idea of what the first steps of SoftLayer's international expansion will look like. As you've probably heard, we will have a data center location in Singapore and in Amsterdam by the end of the year, and those locations will be instrumental in helping us build our global network.

Each of the points of presence we add in Asia and Europe effectively wrap our 40ms ring around millions of users that may have previously relied on several hops on several providers to get to the SoftLayer network, and as a result, we're able to power a faster and more consistent network experience for those users. As SoftLayer grows, our goal is to maintain the quality of service our customers expect while we extend the availability of that service quality to users around the globe.

If you're not within 40ms of our network yet, don't worry ... We're globalizing, and we'll be in your neighborhood soon.

-@gkdog

July 22, 2011

Don't Let IPv4 Exhaustion Sneak Up on You

A few months ago, IANA exhausted its unallocated IPv4 address pool when it gave the last /8's to regional registries around the world. That news got a fair amount of buzz. Last month, some of the biggest sites in the world participated in World IPv6 Day to a little fanfare as well. Following those larger flows of attention have been the inevitable ebbs as people go back to "business as usual." As long as ARIN has space available (currently 4.93 /8s in aggregate), no one is losing sleep, but as that number continues decreasing, and the forced transition to incorporate IPv6 will creep closer and closer.

On July 14, I was honored to speak at IPv6 2011: The Time is Now! about how technology is speeding up IPv4 exhaustion and what the transition to IPv6 will mean for content providers. Since the session afforded me a great opportunity to share a high level overview of how I see the IPv4-to-IPv6 transition (along with how SoftLayer has prepared), it might be interesting to the folks out there in the blogosphere:

As time goes by, these kinds of discussions are going to get less theoretical and more practical. The problem with IPv4 is that the entire world is about to run out of free space. The answer IPv6 provides is an allocation pool that is not in danger of exhaustion. The transition from IPv4 to IPv6 isn't as much "glamorous" as it is "necessary," and while the squeeze on IPv4 space may not affect you immediately, you need to be prepared for the inevitability that it will.

-@wcharnock

June 30, 2011

Having a Computer Guy in the House

This SoftLayer Blog entry actually comes to us from Kate Moseley (Age 10), daughter of VP of Network Engineering Ric Moseley.

I think it is cool that my dad is a computer guy that works for SoftLayer because he is always able to fix our computers, TVs, and anything electronic. His job is to order and fix computer networks. He also likes messing with anything technical at home including iPods, iPhones, computers, TVs, etc.

My dad is always working so hard to earn money for our family. Sometimes he's so busy emailing people at work that when you ask him a question, it's like he can't even hear you. I also think that it's cool that he gets to travel to a different state almost every month it seems like. I love going to my dad's office because I get to see what it's like working in an office with so many people in such a busy place.

My dad goes to many meetings with his boss, Lance, and the rest of the staff. When he's not at his office, he's still working really hard at home! Sometimes he stays up till 4 o'clock in the morning to help fix things at his work. One time he got a call while we were on vacation saying that a router was down at the data center and he needed to come back ASAP! So he packed up his bags and headed back to Dallas! Sometimes we don't even get to sit down and have an actual meal as a family because he always misses dinner and sometimes he's on a conference call for more than 2 hours at a time.

My dad used to work at The Planet. He and 9 other people came up with the company called "SoftLayer." SoftLayer recently merged with The Planet, and now they are one big company. His company is always getting bigger, so almost every year they have to move offices to a different location. My dad loves his job because he gets to interact with one of his favorite things: Technology. SoftLayer has given my family an opportunity to do many things in life that we would not ever have had the chance to do.

Someday I hope to be a part of SoftLayer just like my dad is today.

- Kate Moseley

If you share Kate's hope to one day be a part of the SoftLayer team, visit the SoftLayer Careers page. We have more than 50 positions available in Dallas, Houston, Washington, D.C., Seattle, San Francisco and Amsterdam. As Kate explained, SoftLayer is growing like crazy, so whether your background is in Finance, Technical Support, Facilities, Human Resources, IT, Marketing, Sales or Development, we want you to join us!

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