Posts Tagged 'Networking'

May 2, 2013

Startup Series: wind2share

I'm amazed by the people who work at the startups that work with Catalyst. If you could somehow bottle the enthusiasm, creativity and passion that entrepreneurs and startup teams have on a daily basis, you'd have an energy drink worth billions of dollars. It's impossible to describe in a blog, but because I'm surrounded by people with those characteristics, I'd be doing the blog audience a disservice if I didn't try to express what I've experienced first-hand. Instead of trying to generalize, a better approach would be to give you an example of what I'm talking about, and for that, I just need to turn the spotlight on wind2share.

I first met the wind2share team at TechCrunch SF in the fall of 2012, and I was immediately taken aback by their energy and the genuine kindness they exuded as people. At the time, the team had been slowly making the transition of having employees work in three different cities on two different continents, but it was clear that they shared a unified willingness to work hard and create a meaningful solution for their clients. As my boy Iggy Pop said, they had a "lust for life" that is as magnetic as it is uncommon. And if that weren't enough, their vision for wind2share is innovative and intriguing:

wind2share is a social business network specially designed for people to make referrals to leading institutions and companies and receive cash rewards based on successful referrals. Businesses seeking to enter new markets can lean on hundreds of ambassadors worldwide to offer their services to new audiences, and expand their client base in new markets.

Since I met them, they've made incremental improvements in their user experience, incorporating Facebook and Google+ accounts to streamline signups and launching a new site design to clearly and succinctly convey the business model and the platform's features.

After a successful pilot run in 2012 which generated more than $1.7 million in revenue, wind2share is strategically ramping up their marketing efforts to continue the viral growth of their disruptive referral model. Given how easy they make the process of connecting and interacting with businesses and top-level professionals around thew world, it's not a surprise that the startup has been so successful, and I have no doubt that their success will continue.

The beauty of the network wind2share created is the diversity of its functionality. Your social network trusts you, and your referrals are valuable, so wind2share provides a medium for businesses to reward you when you recommend them. Beyond that use-case, if you're an entrepreneur or you have an idea, you can connect with investors who share your interest and may be of some help. The way I think of it is that it's a social community with a business purpose. Members are provided with all the information, tools and resources they need to "Make a Wealth of Referrals."

Companies like wind2share are a glowing successes in our Catalyst. Our team has solved numerous infrastructure challenges for them, and we've had the opportunity to make strategic introductions to investors, business leads and potential business partners as the company has grown and matured. Seeing the work pay off in such a positive way with wind2share is proof positive of the value Catalyst provides startups.

To learn more about wind2share or to sign up, head over to wind2share.com. If you'd like to meet the fantastic team of brilliant folks behind the platform, reach out to me directly and I'll happily start the conversation for you.

-@JoshuaKrammes

May 14, 2012

Synergy and Cloud - Going Beyond the Buzzwords

Citrix Synergy 2012 took over San Francisco this week. Because Citrix is one of SoftLayer's technology partners, you know we were in the house, and I thought I'd share a few SoftLayer-specific highlights from the conference.

Before I get too far, I should probably back up give you a little context for what the show is all about if you aren't familiar with it. In his opening keynote, Citrix CEO Mark Templeton explained:

"We call it 'Citrix Synergy,' but really it's 'Synergy' because this is an event that's coordinated by us across a hundred sponsors, our ecosystem partners, companies in the industry that we work together with to bring you an amazing set of solutions around cloud, virtualization, networking and mobility."

Given how broad of a spectrum those areas of technology represent, the short four-day agenda was jam-packed with informational sessions, workshops, demos and conversations. It goes without saying that SoftLayer had to be in the mix in a BIG WAY. We had a booth on the expo hall floor, I was lined up to lead a breakout session about how business can "learn how to build private clouds in the cloud," and we were the proud presenting sponsor of the huge Synergy Party on Thursday night.

Our partnership with Citrix is unique. We incorporate Citrix NetScaler and Citrix XenServer as part of our service offerings. Plus, Citrix is also a SoftLayer customer, using SoftLayer infrastructure to offer a hosted desktop solution. Designed and architected from the ground up to run in the cloud, the Citrix Virtual Demo Center provides a dashboard interface for managing Citrix XenDesktop demo environments that are provisioned on-demand using SoftLayer's infrastructure.

My biggest thrill at the conference came when I was asked to speak and share a little of our expertise in a keynote address on simplifying cloud networking. I like to tell people I have a great face for radio, but that didn't keep me off the stage. The hall was packed to capacity and after defeating a few "demo gremlins," I got to show off how easy SoftLayer makes it for our customers to take advantage of amazing products like Citrix Netscaler VPX:

In my "Learn How to Build Private Clouds in the Cloud" breakout session, I had a little more time to speak to the larger question of how SoftLayer is approaching the shift to cloud-specific architectures and share some best practices in moving to a private cloud. Private clouds are a great way to provide real-time service delivery of IT resources with a single-tenant, customized, secure environment. However, the challenge of scaling and managing physical resources still exists, so I tried to explain how businesses can leverage an Infrastructure-as-a-Service provider to add scalability to a private cloud environment.

Thanks to SynergyTV, that presentation has been made available for all to see:

As I joked at the beginning of the breakout session, an attendee at Citrix Synergy was probably bombarded by "the cloud" in presentations and conversations at the show. While it's important to demystify the key terms we use on a daily basis, a few straight days of keynotes and breakout sessions about the cloud can get you thinking, "All work and no play makes Jack a dull boy." Beyond our capabilities as a cloud infrastructure provider, SoftLayer knows how to have a good time, so after we took care of the "work" stuff in the sessions above, we did our best to help provide a little "play" as well. This year, we were the proud sponsor of the Synergy Party, featuring Lifehouse!

Citrix Synergy 2012 was a blast. As a former rocket scientist, I can say that authoritatively.

-@nday91

March 29, 2012

SoftLayer Singapore - The Impact of Automation

We hosted our first quarterly networking event in Singapore yesterday, and as I spoke with the partners, prospects, customers and SLayers in attendance, I heard some incredible stories about struggles with scaling infrastructure and how SoftLayer has revolutionized the way our customers look at their physical and virtual infrastructure. As we talked about our experiences, one of my own "war stories" came to mind, and I got to share it:

On on a Sunday afternoon in March 2002, an earthquake hit Taiwan. It measured 6.8 on the Richter scale, and it shook buildings across the island, flattening some of them and wreaking general havoc in cities. Beyond the visible damage it caused, it took out the fiber landing stations in Taiwan, cutting off Asia Pacific Internet traffic from the US. Typically when a fiber cable system is cut, telcos will scramble to re-route their traffic to the next available path, but because North Asia was crippled by the quake, all Internet traffic in Asia was being routed through Australia, causing major congestion down under, resulting in virtually zero Internet connectivity to the rest of the world.

At that time, I was VP of Sales for a leading Singapore-based hosting company. I received a call on my sales hotline at 7am on the morning after the earthquake. The caller was the CEO of a major gaming company in Australia, and he sounded desperate. All his servers — hosted in the US at the time — were unreachable, and he had been calling hosting companies all over Asia to buy some dedicated servers to host the game for his Asian customers. While I couldn't help him when it came to getting connectivity to his servers in the US, I thought it would be easy to accommodate his request for hardware based in Asia.

I asked him what server configurations he needed, and he detailed 20 identical servers that needed to be up and running for his gaming application within 24 hours, highlighting that he was losing thousands in revenue by the day. He explained that the projected revenue loss would exponentially increase to thousands per hour if the game remained offline for 24 hours more. He gave me his RAM, hard disk, OS and Database requirements, and he added, "We need all of them to be on Woodcrest!"

I remember vividly saying, "Woodcrest what? Oh, yes, yes, we have those!" I told him I'd get back to him, hung up the phone and went straight to our provisioning manager. We stock to provide 20 servers, but we didn't have any Woodcrest CPUs. There was no way we could locate, rack and provision the requested servers 24 hours ... The best we could commit to was 10 days. Obviously, that wasn't going to work, but I wasn't discouraged. I was going to solve the problem.

I managed to scrape together 20 Woodcrest CPUs from different local electronics retailers, and after wrangling cheques from the finance department and getting the CEO to apply pressure the provisioning manager, I was able to "fast-track" the servers to a four-day provisioning time. When all was said and done, he was able to bring his game back online after losing out on 8 days of business. Despite the losses, being able to turn around that kind of order that "quickly" made me pretty proud.

10 years later, I can't believe how much things have changed.

SoftLayer automates almost all of the manual processes, and we're able to provision a dedicated servers in 2-4 hours. While that's a pretty impressive feat, it's even more amazing when you consider that we can bring up 20, 50 or 100 dedicated servers in the same time frame. Just look at what OMGPOP was able to do when their "Draw Something" app was downloaded 36 million times. That's what automation is all about. Anything that we can automate, we automate, and that makes for an unbeatable user experience.

If someone came to us today with the an urgent order similar to the one I dealt with in 2002, the entire interaction above would boil down to, "What specs do you need? *typing* Here's your order number. You can expect the machines to be provisioned within 4 hours." We'd be off the phone by about 7:20am, and by noon, all of the servers would be online and hosting the game. The craziest part is that we're not even satisfied with that turnaround time yet. Our commitment is to continue to innovate, automate and empower our customers through our customer portal and APIs, and because our goals are to get better and serve our customers faster, the carrot will always be in front of us ... the same way UPS has a philosophy of "constructive dissatisfaction."

I want to thank everyone who came to our networking event yesterday. I hope you learned a little something about SoftLayer because I certainly learned a lot about our customers in the dozens of conversations I had. If you weren't able to attend and want to see what you missed, we posted a few pictures on Flickr: SoftLayer Singapore - Quarterly Networking Event - March 28, 2012

SoftLayer Singapore

Do you have any infrastructure horror stories from the past like mine?

-Michael

September 8, 2011

Boston Startup Scene - WebInnovatorsGroup

We love startups and entrepreneurship communities that help startups become successful. Startups are usually all about innovation and approaching existing problems in a new way ... And if you're familiar with SoftLayer's "Innovate or Die" motto, you know that we're cut from the same cloth. We've partnered with incubators like Tech Wildcatters to provide up-and-coming companies with a year of $1,000/mo hosting credits along with a little SoftLayer expertise sprinkled in for good measure, and we are happy to support community partners like non-profits and user groups where new ideas are born every day.

Given our commitment to the startup community, when we heard that a sponsorship opened up for the September 13 WebInnovatorsGroup quarterly meeting, we jumped on the chance to get involved. WebInno events are fueled by a long-standing community of Internet and mobile entrepreneurs founded by David Beisel, and while I could tell you everything I know about what they're doing in Boston, the best person to hear from is David himself:

Boston + Entrepreneurs + Technology + Beer ... It was a no-brainer for us to be a Gold Sponsor of WebInno31.

Visit WebInnovatorsGroup.com to learn more about the WebInno community or head straight to the WebInno31 registration form to reserve your spot at Royal Sonesta Cambridge on Tuesday, September 13, at 6:30pm.

-Kevin

P.S. If you have a startup community or an ongoing event like WebInno that SoftLayer can be involved with, leave a comment on this blog or let us know on Twitter: @SoftLayer

July 8, 2011

HostingCon, Here We Come!

On August 8, the hosting world will converge on the San Diego Convention Center for HostingCon 2011. I'd say that SoftLayer will "be there with bells on," but a better way to put it would be that we'll "be there with megaphones." There are times to blend in and participate, and there are times when you follow Winston Churchill's advice:

"If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack."

This year, SoftLayer will be Bigger, Better and Badder in the conference sessions, on the expo hall floor and at the biggest HostingCon party ever.

Conference Sessions
We're honored to have SoftLayer employees speaking in six different sessions at HostingCon 2011:

Social Media/Branding Panel
Kevin Hazard, Social Media Ninja
9:00am – Monday, August 8
Marketing + Sales Track
The Power of Innovation
Nathan Day, Chief Scientist
9:00am – Monday, August 8
Business Development Track
Build vs. Buy: The CTO's Dilemma
Duke Skarda, CTO
10:00am – Monday, August 8
Technology + Operations Track
Small Business & Big Government: Public Policy and the Hosting Industry
Suzy Fulton, General Counsel
10:00am – Monday, August 8
Business Development Track
Clearing Up the Cloud: Hosting Providers Share Strategies for Competing in a Crowded Cloud Market
George Karidis, Chief Strategy Officer
2:00pm – Tuesday, August 9
Emerging Trends Track
How the Big Buyers Look At Acquisitions
Lance Crosby, CEO
3:00pm – Tuesday, August 9
Business Development Track

Over the next few weeks, you can keep an eye on the HostingCon Blog for more information about these sessions. To kick off the fun over there, they posted a preview to my session: "Setting Cloud Expectations Before Creating Cloud Strategy"

Expo
When you're not learning from one of our SLayers in the conference sessions above, we hope you'll swing by Booth #421 in the Expo Hall to chat with our team, get some SoftLayer swag and try your hand at the infamous Server Challenge. We'll have live video coverage of all of the action at our booth, and given the geek credentials of HostingCon attendees, we're expecting record-breaking times ... so start studying and training now to give yourself the best possible chance to win the iPad 2 we're bringing for the Server Challenge Champion!

HostingCon Party
Since you've read so attentively to this point about the 'work' side of HostingCon, it's time for some 'play.' At 9pm on August 9, SoftLayer, cPanel and Resell.biz will hosting the biggest HostingCon Party in history. 1000 lucky attendees will come together at 4th & B for networking, food, drink and THE DAN BAND!

Attendance will be strictly limited, and you watch the tickets dwindle before the event sells out at http://hostingconparty.com. SoftLayer customers, leave a comment on this blog or contact us via Twitter (@SoftLayer) and we'll hook you up with a promo code that comps your registration ... But remember, even if you're our best customer ever, you need a ticket to get in the door, so please register while you can!

Yes, Mr. Churchill, SoftLayer is bringing the pile driver to San Diego.

-@gkdog

March 23, 2011

SoftLayer Rocked SxSW 2011

South by Southwest 2011 is over. Phew. The chaotic buzz of sessions, trade show booths, concerts, happy hours and parties has subsided, so we can finally take a little time to look back at our experience in Austin last week. Our most talked about contributions to the 2011 SxSW community were our SxSL (South by SoftLayer) event at Iron Cactus on Monday and the SoftLayer Server Challenge on the trade show floor.

SxSL

If you've ever been to a SoftLayer soiree, you know that we know how to get down with our bad selves to throw a good party, and SxSL was no exception. The Cactus Room at Iron Cactus was a perfect venue to unwind after the first day on the trade show floor, and it proved to be a great setting for many interesting conversations about hosting, cloud computing and SoftLayer's plans for world domination ... err ... growth.

As you can see from a few of the pictures we took at the event, Snappy - HostGator's mascot - made an appearance, and he was quite the popular guy. He made so many friends at the party, he actually followed us back to the office in Dallas.

Server Challenge

If you followed the link to the Server Challenge at the top of this post, there's no need to reintroduce the competition, so we'll dive straight into how it went. Before I tell you what I think, listen to what @ipbrian had to say about it on Twitter: "Congrats to @SoftLayer for having the best contest and booth at #sxswi. I have NEVER wanted to repeat visit a vendor more."

Brian was a fierce competitor who pushed the limits of how fast our rack of servers could be reassembled, and prior to SxSW, he'd never heard of SoftLayer. As he hurried to reattach network cables, he experienced what we do in our data centers, and that experience is worth more than any piece of collateral we could have given him. That experience was our goal in designing the challenge, and based on our first show with it, we're confident that our goal is being met.

Some attendees saw the blazing times on our Server Challenge leader board as inspiration to complete an "Eye of the Tiger"-speed assembly while others - like the two squirrels from getacorn.com in the video below - knew they might not win the iPad 2 for being the fastest at SxSW but wanted to try anyway:

In addition to the official Server Challenge competition, we were happy to take part in Das IronGeek for the second year in a row. Das IronGeek put six press and bloggers through a series of five technology-related challenges to test their "geekiness," and the SoftLayer Server Challenge was the final "make it or break it" event to determine the champion. All of the competitors stared down the SoftLayer server rack and had a blast completing the challenge. Joshua Baer bested the other participants to become the 2011 Das IronGeek Champion, and if I were him, I'd be showing my kids the 2011 Das IronGeek wrap up for years to come.

As the trade show wound down on Thursday, our booth had a last surge of Server Challenge participants looking to reach the top of the leader board to with an iPad 2, but as you learned from Highlander, there can be only one. That "one" at South by Southwest was Erik Wagner from Netbiscuits with an amazing time of 1:08.8. When he recorded that time, we knew it would be tough to beat, so we had him complete it one more time on camera to show future generations of Server Challenge participants where the bar has been set. Even with the additional pressure of being on camera, he recorded a faster time than any other participant:

We have a few tweaks and improvements planned for our next Server Challenge competition, and we're excited to see how attendees at other shows respond.

As I write about SxSL and the Server Challenge, I'm reminded of stories about the popularity of the good ol' SoftLayer switch-ball and the hallway war we may or may not have been responsible for supplying with foam missile ammunition, but those stories will have to wait for another post. I'm still tired from SxSW sleep deprivation, and I need a nap.

-@khazard

September 28, 2009

Game Time

It’s Sunday morning and I’m leaving the NOC to make my morning rounds of the Washington, D.C. datacenter. Grumpy and tired I walk through the double doors into the fluorescent glare of the server room. In 30 paces the colorful eth bundles of our servers come into view and then I realize. I love the sound of server fans in the morning.

The past year and a half at SoftLayer’s newest datacenter have been incredibly stressful and rewarding. Those who endured have gained my respect. Personal differences have subsided and camaraderie has formed. Of course anyone would wonder how many tech nuts does it take to make a clan? And from the glue of hardship was born Team Orange DOW2.

You might wonder why people who work together so much (sometimes for 12+ hr shifts) want to spend more time with each other. I mean, haven’t you had enough already? The answer is that we already have so much in common and finding a few extra hours to hang out together online is a joy we can’t get enough of. Of course, the entertainment value of an innovative RTS like DOW2 is multiplied immensely when played with friends. Of the other SoftLayer members of Team Orange DOW2 I am the newest to multiplayer gaming and am impressed by how much tech goes into it. Numerous options for in-game chatting (Team Orange uses Mumble, which has the least lag and cleanest interface), hi-powered video cards (1.5GB onboard ram!), dual core procs running on Win7 RC, live-streamed replays with on-demand libraries, and much more.

Everyone has heard the theory that gaming has pushed the boundaries of computing, but I believe it is more likely that datacenters like SoftLayer have pushed the boundaries of networking and helped make advanced tech more affordable to the ravenous mass of online gamers. The number of mega-powered game servers hosted by SoftLayer is a testament to the unholy integration of gaming and networking, and to that all of us closet gamers must say, “moar please!”[sic]

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