Posts Tagged 'NEW'

September 2, 2009

SSL Comes to SoftLayer

Those who keep a close eye on the menu options in the customer management portal will have noticed that recently there was added an option under Security where you can now order SSL certificates. For those not familiar with SSL, a certificate is used by an application to establish identity and provide encryption services. Naturally you do not have to order your SSL certificates through us. Certificates ordered other places will work just fine on your server here. Certificates ordered here will work fine elsewhere.

So why order your SSL through SoftLayer? To me, its a convenience and security thing. Ordering with us is convenient because you can place and manage the order via the portal just like you manage aspects of your account already. Management includes being able to see when your certificates are going to expire and the ability to renew them. If the certificate file itself is deleted by accident you can get a copy of it e-mailed via the portal. From a security point of view you already have a billing arrangement with us so why give your credit card information to another party?

I can see someone thinking "But is that safe.. what if I leave SoftLayer?" Yes, it is safe. The only information you have to provide to us in doing the ordering is the Certificate Signing Request and some billing verification. Both of these are things that would be provided to any SSL vendor. The private key, which is the core of SSL security, is not kept or handled by SoftLayer. The private key is generated and remains with your administration staff on your server.

Let us chat about the private key for a moment. The private key is meant to be known only by the server applications to which it is assigned on your server. If it is lost, corrupted, deleted, whatever it will require a new certificate. What this all means is that you should only allow people you really trust access to the private key and above all you must keep a good, safe backup of the file. SoftLayer support can perform quite a bit of server voodoo but recreating a lost private key isn't an option.

I'd invite anyone with a bit of time to experiment with the SSL functionality we offer. You might find something useful for your business.

August 6, 2009

Punishing Success

Let’s say you worked for years to become a world class athlete. As a kid, you were in the gym while other athletes were at the movies. You were in the weight room on Saturday nights when no one else was there. You shunned pizza and soda in favor of grilled fish and fresh fruit. By the time Letterman hit the evening airwaves, you were well into restorative sleep. You were out the door for your morning runs while other athletes snoozed. As a result of all this, now you perform at an elite level and are very successful at your sport. Suddenly, you find that there are people who have a vested interest in helping you maximize your athletic potential. Your coaches, your managers, and companies who pay you to endorse their products all want to see you do your best. Why? Because doing your best helps them be more successful.

So, they provide you with all the things you need to maximize your potential. You get the best training gear and training regimens. You get the best nutrition. You get the right amount of rest. All these things help you maximize your potential. Thus the relationship is a nice symbiotic cycle – the more success you experience, the more success your coaches, managers, and endorsement companies experience. Win-win. Makes sense, right?

So, imagine the silliness if your coaches, managers, etc., made the decision that because you were so fortunate in your success that you had to “give back” almost half your resources to train the athletes who loafed, stayed out late, partied and gorged on pizza. Because you’re such a hard-working and smart athlete, you don’t need all those resources to participate adequately in your sport, they rationalize. Consequently, you don’t hit your potential, your coaches and managers don’t distinguish themselves, and endorsing companies don’t call you. You then feel that you’ve been punished for your hard work and success.

Sadly, much of our government policy falls under this flawed logic. The IRS just released their latest income tax stats for the year 2007. For that year the top 1% of earners paid 40.4% of all income taxes collected. We all know that right now we’re coming out of a recession and we really folks to invest in businesses and hire people to get the economy moving. So how do the 2007 numbers compare to, say, the 1980’s? During the ‘80’s, we managed to shake off the “stagflation” of the ‘70’s and get the economy rolling again. It was during this time that many technology juggernaut companies were spawned – Microsoft being a good example. So, how much of the income taxes in the ‘80’s were paid by the top 1% of earners? The average for the 10 years from 1980-1989 was 22.2%.

Let’s do some quick math. $1.116 trillion in income taxes was collected in 2007. Of that, $455.3 billion was paid by the top 1% of earners. If they paid 22.2% as in the ‘80’s, they would have paid $247.8 billion in taxes, and right now we’d have $207.5 billion MORE dollars invested in our economy. That would be quite a stimulus package! Our current policy punishes success and chokes off fuel from our economic engines while we’re trying to climb out of a worse recession than we had in the ‘70’s. Not smart.

Some may think that this would simply mean that our government deficit would be $207.5 billion higher. This is not the case at all. These folks that make up that top 1% didn’t get there by being lazy or not putting their money to work. I know some folks in that group, and they WANT to put their money to work! I know one gentleman who had to be told some legal docs for a deal could not be prepared over the weekend because Christmas was on that weekend. These folks are like the world class athlete I mentioned above – by and large they’re disciplined and hard-working. Their money will build new businesses and create more jobs, and the government will collect far more revenue from this new economic activity than it would give up in collections from these top 1% folks. Think about it – how many of us have ever been hired by a “poor” person? Instead of punishing economic success, we should encourage it!

Bottom line, if government policy were to make sense, it would encourage these folks to maximize their economic potential and find the correct balance of revenue to collect and yet still promote economic growth. What would we prefer? That the government collects 50% of $1 trillion or 30% of $2 trillion? Hint: 30% of $2 trillion is a WAY better deal.

At SoftLayer, we think very differently about things. We simply do not punish our customers for succeeding. We empower them to be more successful – why? Because if our customers succeed, we succeed. We get this.

Can we prove this? Perhaps a look at how customers vote with their feet is an indicator. For the past few months, SoftLayer has seen the lowest percentage of customers terminating business with us in our history. If we punished our customers for their success, they would go elsewhere.

August 3, 2009


Attending College Classes can be a daunting task. The hours of homework and studying (and the obligatory time spent actually in the classroom) can noticeably eat away at one’s free time (and at times, their sanity). While it can be painful to take on college, attending classes and working on top of it can be exponentially more difficult. Balancing your studies with your responsibilities at work can be tricky, even for those who are experts in time management. When all is said and done, though, the investment is well worth it. As I’ve stated before, Knowledge is power (yes, I know, shameless self promotion), and learning can occur at any opportunity.

I recently realized that with the exception for while sleeping (some days I can count the hours on one hand), I am always learning new things. While my progressing college education keeps me thinking, SoftLayer has taught me more than I ever thought I would learn in such a short amount of time. New operating systems (at least to me), and continual changes and improvements are synonymous with life at SL. Learning occurs at every customer request, every server build, and every operating system install. Certainly, employment here is not for the faint of heart. More so, no one can say that they didn’t leave their shift just a bit smarter than when they arrived.

Knowledge is important in this industry, as knowing the correct process to solve a problem can mean the difference between five hours and five minutes of downtime. While everyone has their strengths, the team that we have here supersedes any possible weaknesses, leading to one of the brightest group of individuals anyone could have the privilege of working with. I spend my shifts perpetually challenged, but never overwhelmed by the sheer magnitude of issues (read: learning opportunities) that present themselves every day. While I will concede that classes such as precalculus and humanities may not directly sharpen my troubleshooting skills, being able to think logically and follow procedures will certainly pay off in the long run.

June 8, 2009

Does College Really Prepare You for the Real World?

As I am entering my final semester of college, SoftLayer has given me the opportunity to experience what it's like to have a "real job." I very am lucky to have the chance to work for a great company and gain valuable work experience before I graduate. Although, I have only been here for a little over a week, it is very exciting to be a part of a hardworking team and innovative company. Everybody in the office is a strong believer in Softlayer, and that is why they are here.

The question at hand is: Does college prepare you for the real world? The obvious answer should be yes. We spend four or more years of our life at universities and colleges, and most of us are still in debt for it. I sometimes wondered how Aristotle or The Canterbury Tales had any application to my future career. Although many of the courses we studied outside our majors seemed irrelevant, I see now that we did learn something from it. We learned how to meet deadlines and work diligently. College is strenuous for a reason, and now that I have been a part of the work force, I understand this. Being able to complete college coursework proves to employers that you have the ability to learn and take on large tasks.

There are many aspects of college that have definitely prepared me for this job. The most important skill I have gained from college so far has been working with Excel. Being a market analyst, I spend most of my days in excel spreadsheets. College has also helped me gain a sense of independence and responsibility, two very important attributes for an efficient employee. Your boss needs to trust you not only to get the tasks done, but to get them done well, and professors do not hold you to any lesser standards. During college, there are also many essential lessons learned outside the classroom like learning to deal with roommates, getting along with a diverse group of people, paying bills on time, and being punctual.

In conclusion, college does prepare us for the real world. Sometimes I would sit in class and say to myself “I’m never going to use this”, and I am sure I was not the only one. The most important thing I took from college is to work hard. Sometimes your boss will ask you do things that you do not want to do, but that is life. Life takes hard work, and hard work will let you experience the best things in life that you value.

May 4, 2009

Paradigm Shift

From the beginning of my coming of age in the IT industry, It’s been one thing – Windows. As a system administrator in a highly mobile Windows environment, you learn a thing or two to make things tick, and to make them keep ticking. I had become quite proficient with the Active Directory environment, and was able to keep a domain going. While windows is a useful enterprise-grade server solution, it’s certainly not the only solution. Unfortunately when I made my departure from that particular environment, I hadn’t had much exposure to the plethora of options available to an administrator.

Then Along comes SoftLayer, and opens my eyes to an array of new (well, at least to me) operating systems. Now, I had begun my ‘new’ IT life, with exposure to the latest and greatest, to include Windows, as well as virtualization software such as Xen and Virtuozzo, and great open source operating systems such as CentOS, and FreeBSD. With the new exposure to all these high-speed technologies, I felt that maybe it was time for me to let the de-facto home operating system take a break, and kick the tires on a new installation.

I can say that while switching to open source was a bit nerve racking, it ended up being quick and painless, and I’m not looking back. I’ve lost a few hours of sleep here and there trying to dive in and learn a thing or two about the new operating system, as well as making some tweaks to get it just like I like it. The process was certainly a learning experience, and I’ve become much more familiar with an operating system that, at first, can seem rather intimidating. I went through a few different distributions till I settled on one that’s perfect for what I do (like reading the InnerLayer, and finishing the multitude of college papers).

The only problem with always reloading a PC is you have to sit there and watch it. It doesn’t hurt to have a TV and an MP3 player sitting around while you configure everything and get the reload going, but you still have to be around to make sure everything goes as planned. Imagine this… You click a button, and check back in a few. Sound Familiar? Yep, it would have been nice to have an automated reload system much like we have here at SoftLayer. Not to mention, if something goes awry, there’s the assurance that someone will be there to investigate and correct the issue. That way, I can open a cold one, and watch the game, or attend to other matters more important than telling my computer my time zone.

April 22, 2009

The Tao of the Slayer

In the ever-changing world of IT, there are few times when a technician gets to relax. There are always new issues, new products/services, and long hours of investigation. However, once in awhile you find a moment of Zen in all the commotion: Rack Prep.

Recently, I had assigned myself to Rack Prep to allow my teammates to focus on their other duties. During this time, I was able to complete a large portion of the rack assembly process and release myself from the direct stresses of the IT environment in a busy NOC (network operations center).

The preparation of new racks in the datacenter is an arduous (and sometimes monotonous) task, but gives a technician time to reflect on his accomplishments and direction for his career. There are no distractions, other than the occasional dropped cage nut or screw. This allows the free mind to ponder the inner workings of itself and the body it inhabits.

I thought about the first time I had installed a rack rail. I had only been working in IT for a few months and was assigned to the task due to my lack of knowledge on the other portions of the project. I learned a lot that summer about architecture of hardware, networks, and even business.

I had time to think about how I had arrived at one of the fastest-growing host providers in the world. All the different places I had worked. I remembered the people who shared information – technical or otherwise – which had furthered my ability to solve issues – in servers and myself.

I remembered the managers and supervisors that I looked up to and hope to emulate in my current position in management. I was trying to remember all the wisdom which had been passed to me, leading me to reevaluate my approach and initiatives.

In short, the Rack Prep allowed me to reflect on all the things in my life. I was able to forget the current project while mindlessly pushing in cage nuts and look at my career from a wider perspective. Luckily, I can say that I am proud of how far I have come. Now, I have to install the cables which require much more thought. I better leave the Zen and continue with the task at hand.


April 6, 2009

Solid State Drives – In House Performance Stats

I love working at SoftLayer. I get to play with the newest hardware before anyone else. Intel, Adaptec, Supermicro… The list goes on. If they are going to release something new, we get to play with it first. I also like progression. Speed, size, performance, reliability; I like new products and technologies that make big jumps in these areas. I am always looking to push components and complete systems to the limits.

But alas, Thomas Norris stole my thunder! Check out his article “SSD: A Peek into the Future” for the complete skinny on the SSD’s we use. I seem to be a bit to concise for a nice long blog anyways. But not to worry, I’ve got some nifty numbers that will blow the jam out of your toes!

Solid State Drives (SSD) represent a large jump in drive performance. Not to mention smaller physical size, lower power consumption, and lower heat emissions. The majority of drive activity is random read/write. SSD drives have drastically improved in this area compared to mechanical drives. This results in a drastic overall performance increase for SSD drives.

This is a comparison of the Intel 32GB X25-E Extreme drive vs. other drives we carry. Note the massive jump in the random read/write speed of the SSD drive.

No more waiting on physical R/W heads to move around. How archaic!


Please note that no performance utility should be used to definitively judge a component or system. In the end, only real time usage is the final judge. But performance tests can give you a good idea of how a component or system compares to others.

Single drive performance increases directly translate into big improvements for RAID configurations as well. I have compared two of our fastest SATA and SAS four drive RAID 10 setups to a four drive SSD RAID 10 using an Adaptec 5405 Controller.


The Adaptec 5405 RAID controller certainly plays a part in the performance increase, on top on the simple speed doubling due to 2 drives being read simultaneously. (See my future blog on the basics or RAID levels, or check Wikipedia) .

Propeller heads read on:

The numbers indicate a multiplied increase if you take the base drive speed (Cheetah – 11.7mbps / X25-E – 64.8mbps) and double it (the theoretical increase a RAID 10 would give): 23.4mbps and 129.6mbps respectively. Actually performance tests show 27.3mbps and 208.1mbps. That means the Cheetahs are getting a 15% performance boost on random read/write and the X25-E a whopping 37% due to the RAID card. Hooray for math!

Once again, this is all performance tests and a bit of math speculation. The only real measure of performance, IMO, is how it performs the job you need it to do.

April 2, 2009

We Need New Small Businesses

It is often said that small business is the backbone of our economy. According to the U.S. Small Business Administration, small business employs half of all private sector employees. Over the past decade, small business has produced between 60 and 80 percent of net new jobs. We need small businesses to prosper and lead us out of the economic mess in which we find ourselves.

I track growth in domain names every week. I think it indicates how quickly new small businesses are being formed. After all, what business can you think of today (large or small) that does not have some sort of web site? I can’t think of any. One of the things on any small business start up checklist today is the web site. Hence, most all of them register a domain name.

So what’s been happening with growth in domain names? Lately, it’s not too pretty.


With all the talk lately about stimulating the economy, one of the best ways to do this would be to encourage the formation of new businesses.

Some would argue that we need to fix the credit market mess to help banks be able to lend to small business startups. This couldn’t be further from the truth. How many small businesses do you know that started with a commercial loan from a bank? I cynically say that banks do not want to loan to businesses until the business can survive without need of a bank, and that was true even before the credit crisis. This was certainly true in SoftLayer’s case – when the founders were preparing for launch in late 2005, there wasn’t a bank anywhere that would touch the SoftLayer business plan. What I’m saying is that the credit crisis isn’t that much of a barrier to small business startups. Passionate entrepreneurs will find a way to get going.

But all the passion to start one’s own business doesn’t go very far in the face of the real barriers to starting a business. One of the real barriers that an entrepreneur must overcome is tax issues. Do they begin as a sole proprietor? A partnership? An LLC? An “S” Corp? Should they incorporate? All of them have different tax implications. All of them have to deal with either income taxes at the personal level or corporate level. Some have to deal with self-employment taxes. Others must deal with 941 taxes. Then there are state and local tax issues, such as the margin tax if you’re in Texas. And don’t forget sales taxes and property taxes either.

One of the strategies that allowed the Internet to cement itself in our society during the 1990’s was this: just let it develop without taxing it. Without that burden, the Internet took off like wildfire.

Ergo, if we’d like a bunch of new small businesses to get going, let’s ease up on the tax burden on new startups. This would cost the government hardly any money at all. Think about it – businesses that don’t yet exist do not pay any taxes. Workers that are not yet employed do not pay any taxes. Currently unemployed workers do not pay income taxes, except for a pittance on unemployment benefits. So allowing new businesses to form and employ workers and transact business “tax-free” for a defined start-up period would produce an EXPLOSION of small business startups.

How long should this tax free period be? Per the SBA, if a new business survives 4 years, they have a great shot at surviving long term. So why not give all new business startups a tax holiday for four years as they establish themselves? Can you imagine how big the tax base would grow as these healthy, strong 4-year- old businesses begin paying taxes?

It seems that the biggest issue facing our new President and his administration is how to pay for all the things they’d like to do. Let me suggest that expanding the tax base is the best way to grow government revenues, as opposed to increasing the rates on the current tax base. Allowing a flood of new businesses to take root and grow our tax base may be the best way to fund our growing public budgets.

Naturally, SoftLayer would be more than happy to assist these new businesses with our enterprise class data center outsourcing services so that the new businesses focus on their business plan – not their IT overhead.

Subscribe to new