Posts Tagged 'Outreach'

November 30, 2011

Kred: Tech Partner Spotlight

This is a guest blog from the PeopleBrowsr team about Kred. Kred is the first social scoring system to provide people with a comprehensive, contextual score for their Influence and Outreach within interest-based communities.

Company Website: http://kred.ly/
Tech Partners Marketplace: http://www.softlayer.com/marketplace/Kred

We All Have Influence Somewhere

The social networking revolution provides the unprecedented opportunity to observe, filter and analyze conversations in real time. For marketers and anyone interested in human behavior, it's now possible to examine the collective consciousness for insights into consumer behavior and detection and engagement with the most influential people.

Increasingly, we find that the elements that determine "influence" in online networks are the same as they are in "real life" relationships: Trust and Generosity within small close networks of friends and subject matter experts. These in turn have become the foundations for Kred, a brand new way to understand anyone's Influence and Outreach across social media and within Communities formed around interests and affinities.

Kred

'We All Have Influence Somewhere,' so Kred sifts through billions of social posts from over 110 million people in real time to uncover who is most influential on any subject, keyword or hashtag. This all summarized in Kredentials, which displays anyone's history on Twitter over the last three years with a single click, including their top communities, most used words, most clicked links and much more.

Kred

Here are just a few of the other ways Kred is an evolution of influence measurement:

Dual Scores for Influence and Outreach
Influence – scored on a 1-1000 scale – shows the likelihood that your posts provoke actions from others. Outreach demonstrates your generosity in ReTweeting and replying to others.

Community
Real influence comes from expertise and passion. Kred is calculated for everyone in Communities that naturally form around interests and affinities.

Complete Transparency
Visitors to Kred.ly can see how all of their social actions count towards their scores - and how their connections' actions affect them as well. Those who want a more thorough accounting of their score can take advantage of our Score Audit feature.

Offline Kred
Kred is the only influence measure to integrate offline achievements with online identity. Visitors can add their accomplishments - anything from academic honors to club memberships - by sending us a PDF from the 'Get More Kred' menu tab inside the Kred site. We will then hand score it and manually add points.

Kred is free for everyone at http://kred.ly and deeply integrated into Playground, PeopleBrowsr's social analytics platform. For those who wish to build custom applications off of our datamine of 1,000 days of social data, Kred can be accessed via our Playground API, Kredentials API and through a standalone API.

Many key unique features of Kred – including score audits, privacy controls and real-time activity statements – are based on feedback from our community of friends and colleagues. What would you like to see in its next evolution?

Give Kred a try and let us know what you think via email: kred@peoplebrowsr.com or on Twitter: @kred.

- Shawn Roberts, PeopleBrowsr

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
September 30, 2011

What's Your KRED?

SoftLayer loves startups. The culture, the energy, the potential ... It's all good stuff. As you may remember from my 3 Bars 3 Questions interview and our Teens in Tech profile, one of the ways we support startups is through an incubator program that provides a phenomenal hosting credit and a lot of technology know-how to participating organizations.

In San Francisco, one of the flagship programs we're excited to be a part of is called PeopleBrowsr Labs, a startup accelerator geared toward technology companies in the area. As you sit in the PeopleBrowsr office, the brilliance in the air is almost palpable ... Young companies doing innovative things with everything they need to be successful at their disposal. One of the fringe benefits for participants in PeopleBrowsr Labs is that they're actually rubbing elbows with the PeopleBrowsr team as well ... Which is almost worth the price of admission.

In addition to the Labs sponsorship, SoftLayer is also the infrastructure provider for PeopleBrowsr and its unbelievable data mine of information. They've got every tweet that's been tweeted since early 2008, and they've been able to take that content and make sense of it in unique and interesting ways ... And that's why we stopped by for a visit this week. Last night, PeopleBrowsr officially launched Kred, a dynamic and innovative social influence measurement platform, to a LOT of fanfare (see: TechCrunch).

In the midst of the launch-day craziness, we grabbed Scott Milener, PeopleBrowsr SVP of business development, to have him explain a little about Kred, what differentiates it from the other social influence measurements and what it means for users interested in engaging more effectively with their social networks. Check it out:

With the clear success of the announcement, we want to send a shout out of congratulations to the PeopleBrowsr team. It looks like a phenomenal leap forward in understanding social engagement, and we know it's only the tip of the iceberg when it comes to what we'll see coming out of the PeopleBrowsr office in the near future.

If you feel a little jaded by the social influence measurements you've seen, Kred's transparency and community-centricity should be refreshing: http://kred.ly

-@PaulFord

November 18, 2010

Tweet Tweet ... Tweet?

If I've timed this submission right, I'll be the first person with a byline on the SoftLayer blog from the new SoftLayer office in downtown Houston. I'm part of an esteemed group of new employees who had The Planet business cards until last week, and I'm excited about the opportunity to subject a new group of readers to my abundant arsenal of esoteric references and feeble attempts at humor. I've joined SoftLayer's marketing team, and I'll be focused on our social media outreach.

Don't worry, this post isn't going to feature any of those "I like long walks on the beach, red wine and dinner by candlelight" introductory tidbits you usually get when you meet a new person on a blog. We're diving right into the good stuff. Today's topic: SoftLayer on Twitter.

If you've been around for a while, you already know a lot about SoftLayer's official Twitter accounts, but because a new crowd of customers might be checking out the InnerLayer for the first time, let's step back and look at each account. By sharing our purpose for each of our accounts, you know what to expect when you click the "follow" button.

@SoftLayer: http://twitter.com/softlayer
This is the big kahuna. The @SoftLayer account is your primary company contact on Twitter. If you have a question, send it to @SoftLayer. If you want information about a ticket, send it to @SoftLayer. If you want a haircut ... you should probably go to a barber. Because @SoftLayer account has the widest reach, you'll learn more about the company and our offerings here, and when you need a response from SoftLayer, this is one of the first places you should look.

@SoftLayer_News: http://twitter.com/softlayer_news
Now that the merger is complete, we have more than 76,000 deployed servers in 10 data centers with more than 1,500 Gbps of network connectivity. Wherever we go, we'll be making waves, and the @SoftLayer_News account will try to keep up with all of our coverage. When we post a press release or announce a product, followers of @SoftLayer_News will hear it first.

@SoftLayer_Sales: http://twitter.com/softlayer_sales
@SoftLayer_Sales is where we teach the art of bonsai tree trimming. Actually, that's a lie ... Unless you can think of a server sales-related question involving bonsai tree trimming, you won't read anything on that topic. It's actually your one-stop shop for SoftLayer server specials and your Twitter contact for anything and everything sales-related.

@SLChat: http://twitter.com/slchat
A new addition to the SoftLayer Twitter team, the @SLChat account is designed to help us communicate directly with users. With more than 24,000 customers, we might have several simultaneous conversations going at a given time. Previously, if you reached out to us on Twitter, we'd reply to messages from one of the accounts above, but as our user base grows and our Twitter follower count increases, we don't want to spam those primary channels with updates that may only be relevant to one customer. By adding @SLChat, we're improving the signal-to-noise ratio on all of our other accounts.

SoftLayer is built around a social media culture. If you know where to look, you'll see our executive management team checking in at the office and retweeting great press coverage we've gotten. Those updates can be fun and interesting in their own right, but they point to an even more important truth: As a company, we want to be engaged with our community so we can learn from it. If you've got something to say, we want to hear it. Post a comment, send a DM, tweet an @ reply, leave a wall post, send a carrier pigeon ... We're listening.

-@khazard

Subscribe to outreach