Posts Tagged 'Packet Exchanges'

August 8, 2007

From Packet Exchanges to Application Exchanges

I once ran across an article that said Equinix customers can access over 90% of the world’s internet networks and users due to the number of carriers, content providers and peering located in their IBX facilities. That is a very staggering thought if you really think about it. The Internet is an endless array of fiber spread across the globe and most of it touches an Equinix facility somewhere along the path. There is little doubt about the value in being located inside an Equinix facility. The world’s largest carriers have standardized on using their facilities as global POPs to reach anyone and everyone connected to the net

While reading Mark Cuban’s latest blog, he proposes using an IntraNet vs the InterNet for large scale application deployment. He basically outlines the inability to sustain high bandwidth quality of service across the public internet. He believes that if the hosted application were to reside on the same network as the end user, the probability of success would be greatly enhanced. Although not quite the traditional IntraNet as we know it today, I do agree that having the content and user on the same network will probably lead to a much higher quality of service.

Taking that thought process and merging it into the latest Web2.0 initiative creates interesting possibilities. Isabel Wang has very provoking thoughts on social networking, SaaS, grid technology, EC2, S3, web integration and an endless list of possibilities. SWSoft and VMWare are talking SaaS and virtualization integration. Vlad and his team at 3Tera are deploying grids like there’s no tomorrow and Facebook, Salesforce, and Amazon are now building apps on an open API system designed to cater to developers. The whole world is reaching out to interact, merge, integrate, build, piggyback, and coordinate technology to make the geek world user friendly.

So I come back to SoftLayer and think – where do we fit into this big picture. It seems our network-within-the-network approach appears to fulfill Mark Cuban’s desire for both Intranet and Internet. The ability to rapidly deploy dedicated, virtualized, and grid technologies at the click of button serves the fundamental need of the Web2.0 entries. The ability of these companies to interact/integrate publicly and privately among each other is well served through our customer exchange. It sounds like if we were to strategically drop SoftLayer PODs inside the Equinix’s of the world – we could bring the world a much needed service for the future. On network Application exchanges to your local IntraNet. Now, there’s an idea.


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