Posts Tagged 'Partner Marketplace 2'

August 17, 2011

SendGrid: Tech Partner Spotlight

This is a guest blog from Tim Falls of SendGrid, a technology partner that provides cloud-based email infrastructure for reliable delivery, scalability, real-time analytics and flexible APIs for customers who want to focus on driving their own growth and profitability.

Company Website: http://sendgrid.com/
Tech Partners Marketplace: http://www.softlayer.com/marketplace/sendgrid

Understanding the Value of [Email] Infrastructure Services

The Fall of DIY ... As We Know It
Today more than ever before, businesses depend on third party services to operate efficiently and achieve their objectives. As a business leader, you have countless web applications and software as service solutions at your fingertips, which collectively address just about any problem or demand imaginable. Examples include cloud-based file storage, cloud and dedicated web hosting, recurring billing applications, online HR management portals, APIs for telephony and geo-data, and managed email infrastructure and delivery services. Startups and established corporations alike can utilize these tools quickly and simply with a credit card and a few clicks on a trackpad.

So, what does this mean, and why is it worth recognizing and appreciating? Well, it means that your life is a lot easier than it was 10 years ago. And if you fail to recognize the opportunities and advantages that these resources offer, your competitors will soon leave you in their proverbial dust ... if they haven't already.

The gist:

  • You don't have to do everything yourself anymore ... So don't!
  • Be the best at what you do, and rely on other experts to help with everything outside of your realm.

The Email Puzzle
Let's face it. Email sucks. Not email in and of itself - obviously, it is an essential part of our lives and is arguably one of the most transformative communication tools in human history. But, from a business standpoint, the implementation and maintenance of an effective and efficient email system is truly a nightmare. If there is one thing that web developers across the world can agree upon, it may be this: Successfully integrating email into a web application just ain't fun!

To better understand the challenges developers face when integrating email into their web applications, let's look at an example (fresh from my imagination). Through this discussion, we'll uncover the clear advantages of working with a partner in email infrastructure and delivery.

Let's say you're building PitLovabull.com -- a social, online community for dog owners. Sound lame? Well, it's not ... because it's "different." As the clever name indicates, it's specifically for pit bull owners and advocates. Community members interact with each other and your company in a number of ways: Forum discussions, photo sharing, commenting, direct messages, the "give a dog a bone" button (think "like") and buying cool doggy stuff. Each of these features involves email notifications ... "Sporty's owner just responded to your forum post on Healthy Dog Diets." "Barney's owner just tagged your puppy Stella in a photo." "Thanks for purchasing a new collar for Boss! We'll notify you by email when your package has shipped!"

After six months of grassroots marketing, tens of thousands of passionate pit bull owners have joined your community, and your email volume has grown from 800/week to 8,000/day (that's almost 250k/month!). As a budding bootstrapped startup, you cut costs wherever you can, and you choose to manage your own email servers. You quickly find out that server costs grow substantially as you send more mail, customers are complaining that they aren't receiving their email notifications, and your support team is stretched thin dealing with confused and frustrated customers. The end result: Poor deliverability is directly (and negatively) affecting revenue! What's more: You have no insight into what is happening to your emails - Are they being delivered? Opened? Are links within them being clicked? Have you been blacklisted by an ISP?

Upon deep reflection, you realize that your developers are spending more time on email than they spend building awesome features for the community! Plus, you find yourself, the CEO/Founder of the company, researching mundane crap like ISP rate limits, Sender Policy Framework, DKIM, and the CAN-SPAM Act of 2003 — a few of the less-than-interesting aspects of email that must be understood in order to achieve optimal deliverability of your notifications and newsletters.

Luckily, you just hired Joey, a fresh, young hacker who's active in the developer ecosystem and always on top of the latest technologies. While exploring PitLovabull's web hosting control panel on your SoftLayer servers, he discovers a better alternative: The Softlayer Email Delivery Service &ndahs; a hosted and managed email infrastructure that's already built for you! Joey signs up with a credit card for $150/month (which covers a full 250k emails/month), changes a few settings on your web application, and within minutes all of your email is being relayed through SendGrid.

May All Your Email Dreams Come True
A few months go by ... Email is in your customers' inboxes. Deliverability is being tracked and displayed on your web dashboard, along with open and click rates, blocks, bounces, spam reports and unsubscribes. Customer Support receives fewer emails, calls, and IM chat requests. Engineering is busy implementing a backlog of feature requests (not doing email stuff). Sales are gradually increasing and overall customer satisfaction is higher than ever.

Empowering Developers
But wait, it gets better! After researching SendGrid's APIs, you recognize the potential for extreme customization, in the form of internal and external features. Internally, the SMTP API allows you to assign a "category" to each of your emails (password reminders, purchase confirmations, etc.) and in turn collect unique statistics for each category. Externally, the Parse API allows you to receive incoming emails to your web app. In a single day, Joey codes up a new feature, and now any community member can email a picture of their pup to post@pitlovabulls.com, include a caption in the subject line, and the picture and caption are automagically posted to that user's profile!

The New Meaning of Do-It-Yourself
We all know it's difficult to trust a third party to handle the critical elements of any operation. With the help of proven SaaS models that employ advanced technology, cloud-based infrastructures and dedicated experts, companies can now feel more comfortable moving into a modern mode of doing-it-themselves: Pay a nominal monthly fee to a service that handles email (or recurring billing, or telephony), and let the service do the dirty work and liberate the brains of your brilliant developers so they can focus on innovating with the tools available to them.

I hope this story helps entrepreneurs and business leaders think smarter as they build their dream. The lessons illustrated in the context of email apply across the board. We're in a fascinating time, where building an internet business has never required less capital and has never allowed for the laser focus that is afforded to companies today. Open your toolbox, work smart, and build something that people love!

-Tim Falls, SendGrid

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
August 3, 2011

CyberlinkASP: Tech Partner Spotlight

This is a guest blog from Chris Lantrip, CEO of CyberlinkASP, an application service provider focused on hosting, upgrading and managing the industry's best software.

The DesktopLayer from CyberlinkASP

Hosted virtual desktops – SoftLayer style.

In early 2006, we were introduced to SoftLayer. In 2007, they brought us StorageLayer, and in 2009, CloudLayer. Each of those solutions met a different kind of need in the Application Service Provider (ASP) world, and by integrating those platforms into our offering, DesktopLayer was born: The on-demand anytime, anywhere virtual desktop hosted on SoftLayer and powered by CyberlinkASP.

CyberlinkASP was originally established to instantly web-enable software applications that were not online in the past. Starting off as a Citrix integration firm in the early days, we were approached by multiple independent software vendors asking us to host, manage and deliver their applications from a centralized database platform to their users across multiple geographic locations. With the robust capabilities of Citrix, we were able to revolutionize application delivery and management for several ISV's.

Over time, more ISV's starting showing up at our doorstep, and application delivery was becoming a bigger and bigger piece of our business. Our ability to provision users on a specific platform in minutes, delete them in minutes, perform updates and maintain hundreds of customers and thousands of users all at one time from a centralized platform was very attractive.

Our users began asking us, "Is it possible to put our payroll app on this platform too?" "What about Exchange and Office?" They loved the convenience of not managing the DBs for individual applications, and they obviously wanted more. Instead of providing one-off solutions for individual applications, we built the DesktopLayer, a hosted environment for virtual desktops.

We deliver a seamless and integrated user experience utilizing SoftLayer, Citrix XenApp and XenDesktop. When our users log in they see the same screen, the same applications and the same performance they received on their local machine. The Citrix experience takes over the entire desktop, and the look and feel is indistinguishable. It's exactly what they are accustomed to.

Our services always include the Microsoft suite (Exchange, Office, Sharepoint) and is available on any device, from your PC to your Mac to your iPad. To meet the needs of our customers, we also integrate all 3rd party apps and non-Microsoft software into the virtual desktop – if our customers are using Peachtree or Quickbooks for accounting and Kronos for HR, they are all seamlessly published to the users who access them, and unavailable to those that do not.

We hang our hat on our unique ability to tie all of a company's applications into one centralized user experience and support it. Our Dallas-based call center is staffed with a team of knowledgeable engineers who are always ready to help troubleshoot and can add/delete and customize new users in minutes. We take care of everything ... When someone needs help setting up a printer or they bought a new scanner, they call our helpdesk and we take it from there. Users can call us directly for support and leave the in-house IT team to focus on other areas, not desktop management.

With the revolution of cloud computing, many enterprises are trending toward the eradication of physical infrastructure in their IT environments. Every day, we see more and more demand from IT managers who want us to assume the day-to-day management of their end user's entire desktop, and over the past few years, the application stack that we deliver to each of our end users has grown significantly.

As Citrix would say "the virtual desktop revolution is here." The days of having to literally touch hundreds of devices at users' workstations are over. Servers in the back closet are gone. End users have become much more unique and mobile ... They want the same access, performance and capabilities regardless of geography. That's what we provide. DesktopLayer, with instant computing resources available from SoftLayer, is the future.

I remember someone telling me in 2006 that it was time for the data center to "grow up". It has. We now have hundreds of SMB clients and thousands of virtual desktops in the field today, and we love having a chance to share a little about how we see the IT landscape evolving. Thanks to our friends at SoftLayer, we get to tell that story and boast a little about what we're up to!

- Chris M. Lantrip, Chief Executive, CyberlinkASP

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
July 27, 2011

ClickTale: Tech Partner Spotlight

This is a guest blog from Shmuli Goldberg of ClickTale, an industry leader in customer experience analytics, providing businesses with revolutionary insights into their customers' online behavior.

Understanding the User Experience with In-Page Analytics

Since ClickTale's start back in 2006, we understood that engaging visitors on a website is the first step to increase conversions. Although traditional web analytics are great for delivering general statistics such as number of visitors or pages per visit, they leave a big black hole when it comes to understanding what happens inside the pages themselves.

ClickTale's In-Page Analytics feature set enables you to identify, observe, aggregate and analyze visitors' actual interaction inside your site, so you know exactly what page elements work, what to optimize and how to increase visitor engagement.

Our wide range of web optimization tools include Mouse Tracking, Heatmap Suite and Conversion Analytics solutions, but was our Visitor Recordings feature that started it all. Giving you a front row seat to your visitors' browsing sessions and delivering a thorough, in-depth view into what your visitors are focusing on and interacting with inside the pages themselves. All you need to do is grab the popcorn.

Our Heat maps are aggregated reports that visually display what parts of a webpage are looked at, clicked on, focused on and interacted with by your online visitors. See exactly what images, text and call to action buttons your visitors' think are hot and what's not!

Both these features allow you to instantly see how to go about optimizing your website instantly so you don't have to guess.

As a fully hosted subscription service, ClickTale is quick and easy to set up. We believe our wide range of heatmaps, behavioral analytics and full video playback make ClickTale the perfect way to round out your traditional web analytics suite. For more information, please visit www.clicktale.com.

- Shmuli Goldberg, ClickTale

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
June 29, 2011

Visualize ROI: Tech Partner Spotlight

This is a guest blog from Mike Genstil of Visualize ROI, a SoftLayer Tech Marketplace Partner providing a flexible platform for enabling sales and marketing professionals to place ROI models on the web in an engaging format.

Don't Tell Me ... SHOW Me the Numbers

We are living in a new world of increased corporate accountability and frugality. Thanks to unpredictable markets and unscrupulous leaders, the stakes have been raised in corporate decision-making. We have entered an "ROI revolution," where CFOs, CMOs, and CIOs are demanding detailed business cases before they will make a purchase. Questions asked of vendors by executives are, "What is the Return on Investment?" and, "What is my Total Cost of Ownership?"

Based on our research, less than 5% of companies that sell into B2B environments have an effective and efficient way of creating engaging, credible business cases for customers. Most companies that sell to businesses have developed some type of spreadsheet-based "ROI calculator" to help salespeople and customers understand the ROI. Best-in-class companies often have created multiple models – one for a "business case," one for "a competitive comparison," and one for "persona-based selling." Unfortunately, these spreadsheets are not effective for several reasons:

  • They are confusing and not easily modified
  • They suffer from version control issues
  • They don't integrate with existing CRM and marketing automation systems
  • They don't easily enable the creation of scenario comparisons
  • They can't create professional looking reports

VisualizeROI solves these problems ... and more. VisualizeROI is the first SAAS-based approach to business-case selling. We launch web-based Visualizers in days, integrate with existing systems and capture a rich set of prospect data that allows management to do analysis of customers and prospects that just isn't possible today. Salesperson customization options are available, and salespeople can be notified when customers do their own analysis. It's addictive.

To get an idea of the flexibility and functionality a "Visualizer" can provide, check out the Drive vs. Fly? Visualizer I mentioned in the video with Kevin. To see business examples, you can head to www.visualize-roi.com/examples/ to see a few of the Visualizers we created to feature the platform.

If you already have your ROI model and you want to make your own Visualizer, we're ready for you: www.visualize-roi.com/create/!

-Mike Genstil, Visualize ROI

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
June 15, 2011

Relenta: Tech Partner Spotlight

We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we're happy to welcome Dmitri Eroshenko from Relenta. In his guest post, Dmitri explains Relenta's inspiration and history to help you better understand how Relenta's online app can benefit your business.

Relenta

Company Website: http://www.relenta.com
Tech Partners Marketplace: http://www.softlayer.com/marketplace/relenta

Relenta: Get Things Done with One Click

We're all suffocating from information clutter. Our customer data and communications are scattered all over the place — multiple email accounts, social networks, CRMs and contact managers, instant messengers and chats, spreadsheets, various productivity and collaboration apps, calendars, and so on. We enter and re-enter data in different apps, which we endlessly cross-reference to reconcile discrepancies. We worry constantly that we're missing something.

At some point, we reach the threshold where pain becomes unbearable, stop and say, "There must be a better way!"

Our small software development team started working on Relenta six years ago with these very words. The idea was to take several apps our team used regularly — including email, of course — and distill them into one single program. Soon after we started building the program, we realized that by storing different types of customer records in the same backend database, we'd actually only begun the process of consolidating the information ... And that's where we started building Relenta's interface to truly streamline the process.

Instead of displaying various bits of customer information on separate screens, we created an interface that aggregated ALL data in one single activity stream. These "news feeds" provide at-a-glance views on the history of each of the customer relationships being tracked by the system. The feeds also put you in a one-click zone, from which no information is more than a single click away and no activity takes more than a single click to perform.

The rest is history. Today, Relenta is an elegant online application that lets you organize your entire customer-related life so that nothing is more than one click away.

The idea of building our platform around the one-click zone became our mantra and guiding principle. To put you into a one-click zone,
Relenta offers:

  • A unified inbox for all customer communications, including email and social network messages from LinkedIn, Facebook, and Twitter
  • A centralized platform for contact management, shared calendar, internal messaging, workflow management and document management
  • A built-in email marketing and email-autoresponder solution
  • A product philosophy that emphasizes disciplined process management and minimizes the number of steps it takes to get things done
  • A framework that enables asynchronous and geographically dispersed collaboration by keeping everyone and everything on the same page

As a result of this streamlined workflow, your data isn't fragmented or unnecessarily duplicated across your systems and you can be more efficient in your operations. By interlinking all communication activity between our team and each customer, we found ourselves getting twice as much work done in half the time.

If you find yourself bouncing between platforms to manage your customer relationships, Relenta might be a great fit for you. While I can talk about the value Relenta can provide and send you as many customer testimonials as you want to read, what matters is whether the app meets your needs. Check out our Live Demo and sign up for a Free Trial to put us to the test.

-Dmitri Eroshenko, Relenta

Join the one-click revolution at www.relenta.com!

Subscribe to partner-marketplace-2