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	<title>SoftLayer Blog &#187; partner</title>
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		<title>Plivo: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2013/plivo-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2013/plivo-tech-partner-spotlight/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 16:00:05 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[tech partners]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[telephony]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=11042</guid>
		<description><![CDATA[We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we&#8217;re happy to welcome Mike Lauricella from Plivo. Plivo is an open communications and messaging platform with advanced features, simple APIs, easy management and volume pricing. Company Website: http://www.plivo.com/ Tech Partners Marketplace: http://www.softlayer.com/marketplace/plivo [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we&#8217;re happy to welcome Mike Lauricella from <a href="http://www.plivo.com/">Plivo</a>. Plivo is an open communications and messaging platform with advanced features, simple APIs, easy management and volume pricing.</p>
<div class="yt560"><iframe width="560" height="315" src="http://www.youtube.com/embed/8PAkqRov9mk" frameborder="0" allowfullscreen></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.plivo.com/">http://www.plivo.com/</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/plivo">http://www.softlayer.com/marketplace/plivo</a></div>
<h3>Bridging the Gap Between the Web and Telephony</h3>
<p>Businesses face a fundamental challenge in the worlds of telephony and messaging: Those worlds move too slowly, require too much telecom knowledge and take too long to adopt. As a result, developers often forgo phone and SMS functionality in their applications because the learning curves are so steep, and the dated architecture seems like a foreign language. Over the last twenty years, the web has evolved a lot faster than telephony, and that momentum only widens the gap between the &#8220;old&#8221; telecom world and the &#8220;new&#8221; Internet world. <a href="http://www.plivo.com">Plivo</a> was created to bridge that gap and make telephony easy for developers to understand and incorporate into their applications with simple tools and APIs.</p>
<p>I could bore you to tears by describing the ins and outs of what we&#8217;ve learned about telephony and telecom since Plivo was founded, but I&#8217;d rather show off some of the noteworthy ways our customers have incorporated Plivo in their own businesses. After all, seeing those real-world applications is much more revealing about what Plivo does than any description of the nuts and bolts of our platform, right? </p>
<p><strong>Conferencing Solution</strong><br />
The purest use-cases for Plivo are when our customers can simply leverage powerful telephony functionality. A perfect example is a conferencing solution one of our customers created to host large-scale conferences with up to 200 participants. The company integrated the solution into their product and CRM so that sales reps and customers could jump on conference calls quickly. With that integration, the executive management team can keep track of all kinds of information about the calls &#8230; whether they&#8217;re looking to find which calls resulted in closed sales or they just want to see the average duration of a conference call for a given time frame.</p>
<p><strong>Call Tracking</strong><br />
Beyond facilitate conference calls quickly and seamlessly, many businesses have started using Plivo&#8217;s integration to incorporate call tracking statistics in their environments. Call tracking is big business because information about who called what number, when they called, how long they talked and the result of the call (sale, no sale, follow up) can determine whether the appropriate interaction has taken place with prospects or customers.</p>
<p><strong>Two Factor Authentication</strong><br />
With ever-increasing concerns about security online, we&#8217;ve seen a huge uptick in developers that come to Plivo for help with two factor authentication for web services. To ensure that a new site registrant is a real person who has provided a valid phone number (to help cut down on potential fraud), they use Plivo to send text messages with verification codes to those new registrant. </p>
<p><strong>Mass Alert Messaging</strong><br />
Because emergencies can happen at any time, our customers have enlisted Plivo&#8217;s functionality to send out mass alerts via phone calls and SMS messages when their customers are affected by an issue and need to be contacted. These voice and text messages can be sent quickly and easily with our automated tools, and while no one ever wants to deal with an emergency, having a solid communication lifeline provides some peace of mind.  </p>
<p><strong>WebRTC</strong><br />
An emerging new standard for communications is <a href="http://www.webrtc.org/">WebRTC</a> &mdash; open project that enables web browsers with Real-Time Communications (RTC) capabilities. WebRTC make communications a feature of the Web without plugins or complex SIP clients. Plivo already supports WebRTC, and even though the project is relatively young, it&#8217;s already being used in some amazing applications. </p>
<p>These use-cases are only the tip of the iceberg when it comes to how our customers are innovating on our platform, but I hope it helps paint a picture of the kinds of functionality Plivo enables simply and quickly. If you&#8217;ve been itching to incorporate telephony into your application, before you spending hours of your life poring over complex telecom architecture requirements, head over to <a href="http://www.plivo.com">plivo.com</a> to see how easy we can make your life. We offer free developer accounts where you can start to make calls to other Plivo users and other SIP endpoints immediately, and we&#8217;d love to chat with you about how you can leverage Plivo to make your applications communicate.</p>
<p>If you have any questions, feel free to drop us a note at <a href="mailto:hello@plivo.com">hello@plivo.com</a>, and we&#8217;ll get back to you with answers.</p>
<p>-Mike Lauricella, <a href="http://www.plivo.com/">Plivo</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/partners/marketplace/index">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>ActiveCampaign: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2013/activecampaign-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2013/activecampaign-tech-partner-spotlight/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 19:00:24 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[ESP]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[mass mailing]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Technology Partner]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=10491</guid>
		<description><![CDATA[We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we&#8217;re happy to welcome Peter Evans from ActiveCampaign. ActiveCampaign is a complete email marketing and marketing automation platform designed to help small businesses grow. Company Website: http://www.activecampaign.com/ Tech Partners Marketplace: http://www.softlayer.com/marketplace/activecampaign The Challenge [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we&#8217;re happy to welcome Peter Evans from <a href="http://www.activecampaign.com/">ActiveCampaign</a>. ActiveCampaign is a complete email marketing and marketing automation platform designed to help small businesses grow.</p>
<div class="yt560"><iframe width="560" height="315" src="http://www.youtube.com/embed/_nHXQzVra3Q" frameborder="0" allowfullscreen></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.activecampaign.com/">http://www.activecampaign.com/</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/activecampaign">http://www.softlayer.com/marketplace/activecampaign</a> </div>
<h3>The Challenge of Sending Email Simply</h3>
<p>You need to send email. Usually, that&#8217;s a pretty simple task, so it&#8217;s not uncommon to find users who think that sending a monthly newsletter is more or less the same task as sending a quick note to a friend about going to see a movie. In fact, those two email use-cases are completely different animals. With all of the nuances inherent in sending and managing large volumes of email, a plethora of email marketing services are positioned to help users better navigate the email marketing waters. It&#8217;s tough to differentiate which features you might need and which features are just there to be a &#8220;Check&#8221; in a comparison checklist. <a href="http://www.activecampaign.com/">ActiveCampaign</a> set out to make the decision-making process simpler &#8230; We knew that we needed the standard features like auto-responder campaigns, metrics reports and email templates, but we also knew we had to differentiate our service in a meaningful way. So we focused on automation.</p>
<p>Too often, the &#8220;automation&#8221; provided by a platform can be very cumbersome to set up (if it&#8217;s available at all), and when it&#8217;s actually working, there&#8217;s little confirmation that actions are being performed as expected. In response, we were intentional about ActiveCampaign&#8217;s automation features being easy to set up and manage &#8230; If automation saves time and money, it shouldn&#8217;t be intimidatingly difficult to incorporate into your campaigns. Here is a screenshot of what it takes to incorporate automation in your email campaigns with ActiveCampaign:</p>
<p><img class="centered" src="http://cdn.softlayer.com/innerlayer/ActiveCampaign_screen.jpg" alt="ActiveCampaign Screenshot"/></p>
<p>No complicated logic. No unnecessary options. With a only a few clicks, you can select an action to spark a meaningful response in your system. If a subscriber in your Newsletter list clicks on a link, you might want to move that subscriber to a different list. Because you might want to send a different campaign to that user as well, we provide the ability to add multiple automated actions for each subscriber action, and it&#8217;s all very clear.</p>
<p>One of the subscriber actions that might stand out to you if you&#8217;ve used other email service providers (or ESPs) is the &#8220;When subscriber replies to a campaign&#8221; bullet. ActiveCampaign is the first ESP (that we&#8217;re aware of) to provide users the option to send a series of follow-up campaigns (or to restrict the sending of future campaigns) to subscribers who reply to a campaign email. Replies are tracked in your campaign reports, and you have deep visibility into how many people replied, who replied, and how many times they replied. With that information, you can segment those subscribers and create automated actions for them, and the end result is that you&#8217;re connecting with your subscriber base much more effectively because you&#8217;re able to target them better &#8230; And you don&#8217;t have to break your back to do it.</p>
<p>SoftLayer customers know how valuable automation can be in terms of infrastructure, so it should be no surprise that email marketing campaigns can benefit so much from automation as well. Lots of ESPs provide stats, and it&#8217;s up to you to figure out meaningful ways to use that information. ActiveCampaign goes a step beyond those other providers by helping you very simply engage your subscribers with relevant and intentional actions. If you&#8217;re interested in learning more, check us out at <a href="http://www.activecampaign.com/">http://www.activecampaign.com</a>.</p>
<p>-Peter Evans, <a href="http://www.activecampaign.com/">ActiveCampaign</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/partners/marketplace/index">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
]]></content:encoded>
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		<title>Startup Series: SPEEDILICIOUS</title>
		<link>http://blog.softlayer.com/2013/startup-series-speedilicious/</link>
		<comments>http://blog.softlayer.com/2013/startup-series-speedilicious/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 15:35:12 +0000</pubDate>
		<dc:creator>Joshua Krammes</dc:creator>
				<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Startup Series]]></category>
		<category><![CDATA[Catalyst]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[load times]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[tips and tricks]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=10510</guid>
		<description><![CDATA[Research from the Aberdeen Group shows the average website is losing 9% of its business because  the speed of the site frustrates visitors into leaving. 9% of your traffic might be leaving your site because they feel like it&#8217;s too slow. That thought is staggering, and any site owner would be foolish not to fix [...]]]></description>
			<content:encoded><![CDATA[<p>Research from the Aberdeen Group shows the average website is losing 9% of its business because  the speed of the site frustrates visitors into leaving. <strong>9% of your traffic</strong> might be leaving your site because they feel like it&#8217;s too slow. That thought is staggering, and any site owner would be foolish not to fix the problem. <a href="http://www.speedilicious.com/">SPEEDILICIOUS</a> &mdash; one of our new Catalyst partners &mdash; has an innovative solution that optimizes website performance and helps businesses deliver content to their end users faster. </p>
<p><a href="http://www.speedilicious.com/"><img class="centered" src="http://cdn.softlayer.com/innerlayer/SPEEDILICIOUS.png" alt="SPEEDILICIOUS"/></a></p>
<p>I recently had the chance to chat with SPEEDILICIOUS founders Seymour Segnit and Chip Krauskopf, and Seymour rephrased that &#8220;9%&#8221; statistic in a pretty alarming way: &#8220;Losing 9% of your business is the equivalent of simply allowing your website to go offline, down, dark, dead, 404 for over a MONTH each year!&#8221; There is ample data to back this up from high-profile sites like Amazon, Microsoft and Walmart.com, but intuitively, you know it already &#8230; A slow site (even a <em>slightly</em> slow site) is annoying.</p>
<p>The challenge many website owners have when it comes to their loading speeds is that problems might not be noticeable from their own workstations. Thanks to caching and the Internet connections most of us have, when we visit our own sites, we don&#8217;t have any trouble accessing our content quickly. Unfortunately, many of our customers don&#8217;t share that experience when they visit our sites on mobile, hotel, airports and (worst of all) conference connections. The most common approach to speeding up load times is to throw bigger servers or a CDN (content delivery network) at the problem, but while those improvements make a difference, they only address part of the problem &#8230; Even with the most powerful servers in SoftLayer&#8217;s fleet, your page can load at a crawl if your code can&#8217;t be rendered quickly by a browser.</p>
<p>That makes life as a website developer difficult. The process of optimizing code and tweaking settings to speed up load times can be time-consuming and frustrating. Or as Chip explained to me, &#8220;Speeding up your site is essential, it shouldn’t be be slow and complicated. We fix that problem.&#8221; Take a look:</p>
<div class="yt560"><iframe src="http://player.vimeo.com/video/39165053?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="560" height="349" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>
<p>The idea that your site performance can be sped up significantly overnight seems a little crazy, but if it works (which it clearly does), wouldn&#8217;t it be crazier not to try it? SPEEDILICIOUS offers a <a href="http://www.speedilicious.com/pricing/">$1 trial</a> for you to see the results on your own site, and they regularly host a <a href="http://www.speedilicious.com/welcome/6096/">free webinar</a> called &#8220;How to Grow Your Business 5-15% Overnight&#8221; which covers the critical techniques for speeding up any website.</p>
<p>As technology continues to improve and behavioral patterns of purchasing migrate away from the mall and onto our computers and smart phones, SPEEDILICIOUS has a tremendous opportunity to capture a ripe market. So they&#8217;re clearly a great fit for <a href="http://www.softlayer.com/partners/catalyst">Catalyst</a>. If you&#8217;re interested in learning more or would like to speak to Seymour, Chip or anyone on their team, please let me know and I&#8217;ll make the direct introduction any time.</p>
<p>-<a href="http://twitter.com/joshuakrammes">@JoshuaKrammes</a></p>
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		<title>Spark::red: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2012/sparkred-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2012/sparkred-tech-partner-spotlight/#comments</comments>
		<pubDate>Fri, 05 Oct 2012 18:05:55 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[ATG hosting]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[myths]]></category>
		<category><![CDATA[Oracle ATG]]></category>
		<category><![CDATA[Oracle Commerce]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[PCI Compliance]]></category>
		<category><![CDATA[PCI DSS]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[security standards]]></category>
		<category><![CDATA[tech partner]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=9372</guid>
		<description><![CDATA[This guest blog comes to us from Spark::red, a featured member of the SoftLayer Technology Partners Marketplace. Spark::red is a global PCI Level 1 compliant hosting provider specializing in Oracle ATG Commerce. With full-redundancy at every layer, powerful servers, and knowledgeable architects, Spark::red delivers exceptional environments in weeks, instead of months. In this video we [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution"> This guest blog comes to us from <a href="https://www.sparkred.com/">Spark::red</a>, a featured member of the SoftLayer Technology Partners Marketplace. Spark::red is a global PCI Level 1 compliant hosting provider specializing in Oracle ATG Commerce. With full-redundancy at every layer, powerful servers, and knowledgeable architects, Spark::red delivers exceptional environments in weeks, instead of months. In this video we talk to Spark::red co-founder Devon Hillard about what Spark::red does, how they help companies that are outgrowing current solutions, and why they chose SoftLayer.</p>
<div class="yt560"><iframe src="http://www.youtube.com/embed/STrA9BJedOk" frameborder="0" width="560" height="349"></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="https://www.sparkred.com/">https://www.sparkred.com/</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/sparkred">http://www.softlayer.com/marketplace/sparkred</a></div>
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<h3>The Three Most Common PCI Compliance Myths</h3>
<p>As a hosting provider that specializes in Oracle ATG Commerce, <a href="http://www.sparkred.com">Spark::red</a> has extensive experience and expertise when it comes to the Payment Card Industry Data Security Standards (PCI DSS). If you&#8217;re not familiar with <a href="https://www.pcisecuritystandards.org/">PCI DSS</a>, they are standards imposed on companies that process payment data, and they are designed to protect the company and its customers. </p>
<p>We&#8217;ve been helping online businesses maintain PCI Compliance for several years now, and in that time, we&#8217;ve encountered a great deal of confusion and misinformation when it comes to compliance. Despite numerous documents and articles available on this topic, we&#8217;ve found that three myths seem to persist when it comes to PCI DSS compliance. Consider us the PCI DSS compliance mythbusters.</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">Myth 1: Only large enterprise-level businesses are required to be PCI Compliant.</h4>
<p style="margin-top:0; padding-top:0;">According to PCI DSS, every company involved in payment card processing online or offline should be PCI Compliant. The list of those companies includes e-commerce businesses of all sizes, banks and web hosting providers. It&#8217;s important to note that I said, &#8220;should be PCI Compliant&#8221; here. There is no federal law that makes PCI compliance a legal requirement. However, a business <strong>IS</strong> required to be PCI compliant technically in order to take and process Visa or MasterCard payments. Failure to operate in with PCI compliance could mean huge fees if you&#8217;re found in violation after a breach.</p>
<p>Payment card data security is the most significant concern for cardholders, and it should be a priority for your business, whether you have two hundred customers or two million customers. If you&#8217;re processing ANY credit card payments, you should make sure you are PCI-compliant.</p>
<p>There are four levels of PCI compliance based on the number of credit card transactions your business processes a year, so the PCI compliance process is going to look different for small, medium-sized and large businesses. Visit the <a href="https://www.pcisecuritystandards.org/">PCI Security Standards Council</a> website to check which level of PCI compliance your business needs.</p>
<p><em>Myth 1: Busted.</em></p>
<p><span id="more-9372"></span></p>
<h4 style="margin-bottom:5px; padding-bottom:0;">Myth 2: A business that uses a PCI-compliant managed hosting provider automatically becomes PCI-compliant.</h4>
<p style="margin-top:0; padding-top:0;">Multiple parties are involved in processing payment data, and each of them needs to meet certain standards to guarantee cardholders&#8217; data security. From a managed hosting provider perspective, we&#8217;re responsible for things like proper firewall installation and maintenance, updating anti-virus programs of our servers, providing a unique ID for each person with computer access to restrict access to the most sensitive data, regular system scanning for vulnerabilities. Our customer &mdash; an online retailer, for example &mdash; would need to develop its software applications in accordance with PCI DSS, keep cardholders data storage to a minimum, and perform application-layer penetration tests that are out of their hosting provider&#8217;s control.</p>
<p>If you&#8217;re pursuing PCI compliance, you have a significant advantage if you start with a PCI-compliant managed hosting provider. Many security questions are already answered by your PCI-compliant host, so there is a shorter list of things for you to be worry about. You save money, time and effort in the process of completing PCI certification.</p>
<p><em>Myth 2: Busted.</em></p>
<h4 style="margin-bottom:5px; padding-bottom:0;">Myth 3: A business that uses SSL certificates is PCI compliant.</h4>
<p style="margin-top:0; padding-top:0;">Secure Sockets Layer (SSL) certificates allow secure data transmission to and from the server through data encryption that significantly decreases the network vulnerabilities from IP spoofing, IP source rooting, DNS spoofing, man-in-the-middle attacks and other threats from hackers. However, SSL cannot protect cardholder data from attacks using cross-site scripting or SQL injection, and they don&#8217;t provide secure audit trails or event monitoring. SSL certificates are an important part of secure transactions, but they&#8217;re only part of PCI DSS compliance.</p>
<p><em>Myth 3: Busted.</em></p>
<p>If you have questions about PCI compliance or you&#8217;re interested in Oracle ATG Hosting, visit <a href="http://www.sparkred.com">Spark::red</a>, give us a call or send us an email, and we&#8217;ll do what we can to help. When PCI compliance doesn&#8217;t seem like a scary monster in your closet, it&#8217;s easier to start the process and get it done quickly.</p>
<p>-Elena Rybalchenko, <a href="https://www.sparkred.com/">Spark::red</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/partners/marketplace/index">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>ServerDensity: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2012/serverdensity-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2012/serverdensity-tech-partner-spotlight/#comments</comments>
		<pubDate>Wed, 25 Jul 2012 14:20:22 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[Apache]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[JIRA]]></category>
		<category><![CDATA[latency]]></category>
		<category><![CDATA[MySQL]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[prevention]]></category>
		<category><![CDATA[problems]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[server monitoring]]></category>
		<category><![CDATA[ServerDensity]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=8889</guid>
		<description><![CDATA[We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we&#8217;re happy to welcome David Mytton, Founder of ServerDensity. Server Density is a hosted server and website monitoring service that alerts you when your website is slow, down or back up. Company Website: [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we&#8217;re happy to welcome David Mytton, Founder of <a href="http://www.serverdensity.com/">ServerDensity</a>. Server Density is a hosted server and website monitoring service that alerts you when your website is slow, down or back up.</p>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.serverdensity.com/">http://www.serverdensity.com/</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/serverdensity">http://www.softlayer.com/marketplace/serverdensity</a></div>
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<h3>5 Ways to Minimize Downtime During Summer Vacation </h3>
<p>It&#8217;s a fact of life that everything runs smoothly until you&#8217;re out of contact, away from the Internet or on holiday. However, you can&#8217;t be available 24/7 on the chance that something breaks; instead, there are several things you can do to ensure that when things go wrong, the problem can be managed and resolved quickly. To help you set up your own &#8220;get back up&#8221; plan, we&#8217;ve come up with a checklist of the top five things you can do to prepare for an ill-timed issue. </p>
<h4 style="margin-bottom:5px; padding-bottom:0;">1. Monitoring</h4>
<p style="margin-top:0; padding-top:0;">How will you know when things break? Using a tool like <a href="http://www.serverdensity.com/">Server Density</a> &mdash; which combines availability monitoring from locations around the world with internal server metrics like disk usage, Apache and MySQL &mdash; means that you can be alerted if your site goes down, and have the data to find out why.</p>
<p>Surprisingly, the most common problems we see are some that are the easiest to fix. One problem that happens all too often is when a customer simply runs out of disk space in a volume! If you&#8217;ve ever had it happen to you, you know that running out of space will break things in strange ways &mdash; whether it prevents the database from accepting writes or fails to store web sessions on disk. By doing something as simple as setting an alert to monitor used disk space for all important volumes (not just root) at around 75%, you&#8217;ll have proactive visibility into your server to avoid hitting volume capacity.</p>
<p>Additionally, you should define triggers for unusual values that will set off a red flag for you. For example, if your Apache requests per second suddenly drop significantly, that change could indicate a problem somewhere else in your infrastructure, and if you&#8217;re not monitoring those indirect triggers, you may not learn about those other problems as quickly as you&#8217;d like. Find measurable direct and indirect relationships that can give you this kind of early warning, and find a way to measure them and alert yourself when something changes.</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">2. Dealing with Alerts</h4>
<p style="margin-top:0; padding-top:0;">It&#8217;s no good having alerts sent to someone who isn&#8217;t responding (or who can&#8217;t at a given time). Using a service like <a href="http://www.pagerduty.com">Pagerduty</a> allows you to define on-call rotations for different types of alerts. Nobody wants to be on-call every hour of every day, so differentiating and channeling alerts in an automated way could save you a lot of hassle. Another huge benefit of a platform like Pagerduty is that it also handles escalations: If the first contact in the path doesn&#8217;t wake up or is out of service, someone else gets notified quickly.</p>
<p><span id="more-8889"></span></p>
<h4 style="margin-bottom:5px; padding-bottom:0;">3. Tracking Incidents</h4>
<p style="margin-top:0; padding-top:0;">Whether you&#8217;re the only person responsible or you have a team of engineers, you&#8217;ll want to track the status of alerts/issues, particularly if they require escalation to different vendors. If an incident lasts a long time, you&#8217;ll want to be able to hand it off to another person in your organization with all of the information they need. By tracking incidents with detailed notes information, you can avoid fatigue and prevent unnecessary repetition of troubleshooting steps.</p>
<p>We use <a href="http://www.atlassian.com/software/jira/overview">JIRA</a> for this because it allows you to define workflows an issue can progress along as you work on it. It also includes easy access to custom fields (e.g. specifying a vendor ticket ID) and can be assigned to different people.</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">4. Understanding What Happened</h4>
<p style="margin-top:0; padding-top:0;">After you have received an alert, acknowledged it and started tracking the incident, it&#8217;s time to start investigating. Often, this involves looking at logs, and if you only have one or two servers, it&#8217;s relatively easy, but as soon as you add more, the process can get exponentially more difficult.</p>
<p>We recommend piping them all into a log search tool like (<a href="http://www.softlayer.com/partners/marketplace/papertrail">fellow Tech Partners Marketplace participant</a>) <a href="http://www.papertrailapp.com">Papertrail</a> or <a href="http://www.loggly.com">Loggly</a>. Those platforms afford you access to all of your logs from a single interface with the ability to see incoming lines in real-time or the functionality to search back to when the incident began (since you&#8217;ve clearly monitored and tracked all of that information in the first three steps).</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">5. Getting Access to Your Servers</h4>
<p style="margin-top:0; padding-top:0;">If you&#8217;re traveling internationally, access to the Internet via a free hotspot like the ones you find in Starbucks isn&#8217;t always possible. It&#8217;s always a great idea to order a portable 3G hotspot in advance of a trip. You can usually pick one up from the airport to get basic Internet access without paying ridiculous roaming charges. Once you have your connection, the next step is to make sure you can access your servers.</p>
<p>Both iPhone and Android have SSH and remote desktop apps available which allow you to quickly log into your servers to fix easy problems. Having those tools often saves a lot of time if you don&#8217;t have access to your laptop, but they also introduce a security concern: If you open server logins to the world so you can login from the dynamic IPs that change when you use mobile connectivity, then it&#8217;s worth considering a multi-factor authentication layer. We use <a href="http://www.duosecurity.com/">Duo Security</a> for several reasons, with one major differentiator being the modules they have available for all major server operating systems to lock down our logins even further.</p>
<p>You&#8217;re never going to escape the reality of system administration: If your server has a problem, you need to fix it. What you <em>can</em> get away from is the uncertainty of not having a clearly defined process for responding to issues when they arise.</p>
<p>-David Mytton, <a href="http://www.serverdensity.com/">ServerDensity</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/partners/marketplace/index">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>Mandrill: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2012/mandrill-tech-partners-spotlight/</link>
		<comments>http://blog.softlayer.com/2012/mandrill-tech-partners-spotlight/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 15:00:37 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email platform]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[MailChimp]]></category>
		<category><![CDATA[Mandrill]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[SMTP]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=8723</guid>
		<description><![CDATA[This is a guest blog with Chad Morris from our partner Mandrill. Mandrill is an email delivery platform built on and managed by MailChimp. Created for developers to set up and manage with minimal coding effort, Mandrill offers advanced tracking, easy-to-understand reports and hundreds of template options. In this video interview, Chad goes into detail [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">This is a guest blog with Chad Morris from our partner Mandrill. <a href="http://www.mandrill.com/">Mandrill</a> is an email delivery platform built on and managed by MailChimp. Created for developers to set up and manage with minimal coding effort, Mandrill offers advanced tracking, easy-to-understand reports and hundreds of template options. In this video interview, Chad goes into detail about the history of the company as well as the major differences between Mandrill and MailChimp. In the near future, you&#8217;ll see a separate guest blog from the Mandrill team with best practices for managing your email systems.</p>
<div class="yt560"><iframe src="http://www.youtube.com/embed/q9-56af0pe8?hd=1" frameborder="0" width="560" height="349"></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.mandrill.com/">http://www.mandrill.com/</a><br/><strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/mandrill">http://www.softlayer.com/marketplace/mandrill</a></div>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/marketplace">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>Cedexis: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2012/cedexis-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2012/cedexis-tech-partner-spotlight/#comments</comments>
		<pubDate>Wed, 04 Jul 2012 14:40:25 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Cedexis]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[multi-cloud]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Openmix]]></category>
		<category><![CDATA[optimize]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[providers]]></category>
		<category><![CDATA[radar]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=8555</guid>
		<description><![CDATA[This guest blog features Cedexis, a featured member of the SoftLayer Technology Partners Marketplace. Cedexis a content and application delivery system that offers strategies and solutions for multi-platform content and application delivery to companies focused on maximizing web performance. In this video we talk to Cedexis Co-Founder Julien Coulon. Company Website: www.cedexis.com Tech Partners Marketplace: [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">This guest blog features <a href="http://www.cedexis.com/">Cedexis</a>, a featured member of the SoftLayer Technology Partners Marketplace. Cedexis a content and application delivery system that offers strategies and solutions for multi-platform content and application delivery to companies focused on maximizing web performance. In this video we talk to Cedexis Co-Founder Julien Coulon.</p>
<div class="yt560"><iframe src="http://www.youtube.com/embed/wYUODI5rhhs?hd=1" frameborder="0" width="560" height="349"></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.cedexis.com/">www.cedexis.com</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/cedexis">http://www.softlayer.com/marketplace/cedexis</a></div>
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<h3>A Multi-Cloud Strategy &#8211; The Key to Expansion and Conversion</h3>
<p style="margin-top:0; padding-top:0;">Web and mobile applications have collapsed geographic barriers to business, bringing brand and commerce experiences ever-closer to increasingly far-flung customers. While web-based business models are powerful enablers for global expansion, they also create new a new challenge in managing availability and performance across diverse and distributed markets: How do you ensure consistent web performance across all markets without investing in physical infrastructure in all of those markets?</p>
<p>Once a business gets its core business on a consistent and reliable provider like SoftLayer, we typically recommend that they consider a multi-cloud strategy that will spread availability and performance risk across a global infrastructure of public and private data centers, delivery networks and cloud providers. Regardless of how fantastic your core SoftLayer hosting is, the reality is that single-source dependency introduces significant business risk. Fortunately, much of that business risk can be mitigated by adding a layer of multi-cloud architecture to support the application. </p>
<p>Recent high-profile outages speak to the problem that multi-sourcing solves, but many web-based operations remain precariously dependent on individual hosting, CDN and cloud providers. It&#8217;s a lot like having server backups: If you never need a backup that you have, that backup probably isn&#8217;t worth much to you, but if you need a backup that you don&#8217;t have, you&#8217;d probably pay anything to have it.</p>
<p><span id="more-8555"></span></p>
<p>A multi-cloud strategy drives revenue and other conversions. Why? Because revenue and conversions online correlate closely with a site&#8217;s availability and performance. High Scalability posted several big-name real-world examples in the article, &#8220;<a href="http://highscalability.com/latency-everywhere-and-it-costs-you-sales-how-crush-it">Latency is Everywhere and it Costs You Sales</a>.&#8221; When an alternative vendor is just one click away, performance often makes a difference measured in dollars. </p>
<h4>How Cedexis Can Help</h4>
<p style="margin-top:5px; padding-top:0;"><a href="http://www.cedexis.com/">Cedexis</a> was founded to help businesses see and take advantage of a multi-cloud strategy when that strategy can provide better uptime, faster page loads, reliable transactions, and the ability to optimize cost across a diverse network of platforms and providers. We built the <a href="http://www.cedexis.com/products/radar.html">Cedexis Radar</a> to measure the comparative performance of major cloud and delivery network providers (<a href="http://www.cedexis.com/products/speedtest.html">demo</a>), and with that data, we created <a href="http://www.cedexis.com/products/openmix.html">Openmix</a> to provide adaptive automation for cloud infrastructure based on local user demand.</p>
<p>In order to do that effectively, Cedexis was built to be provider-agnostic, community-driven, actionable and adaptive. We support over 100 public cloud providers. We collect performance data based on crowd-sourced user requests (which represent over 900 million measurements per day from 32,000 individual networks). We allow organizations to write custom scripts that automate traffic routing based on fine-grained policies and thresholds. And we go beyond rules-driven traffic routing, dynamically matching actual user requests with the most optimal cloud at a specific moment in time.</p>
<h4>Getting Started with Cedexis</h4>
<ol style="margin-top:5px;">
<li><strong>Join the Community</strong><br />
<a href="https://portal.cedexis.com/public/signup.html">Get real-time visibility</a> into your users&#8217; performance.</li>
<li><strong>Compare the Performance of Your Clouds and Devliery Network</strong><br />
Make informed decisions to optimize your site performance with <a href="http://www.cedexis.com/products/radar.html">Radar</a></li>
<li><strong>Leverage Openmix to optimize global web performance</strong><br />
<a href="http://www.cedexis.com/products/openmix.html">Optimize web and mobile performance</a> to serve global markets</li>
</ol>
<p>The more you can learn about your site, the more you can make it better. We want to help our customers drive revenue, enter new markets, avoid outages and reduce costs. As a SoftLayer customer, you&#8217;ve already found a fantastic hosting provider, and if Openmix won&#8217;t provide a provable significant change, we won&#8217;t sell you something you don&#8217;t need. Our simple goal is to make your life better, whether you&#8217;re <a href="http://www.cedexis.com/solutions/role.html">a geek or a suit</a>.</p>
<p>-Julien Coulon, <a href="http://www.cedexis.com">Cedexis</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/marketplace">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>Cloudability: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2012/cloudability-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2012/cloudability-tech-partner-spotlight/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 20:40:05 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[partners marketplace]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tricks]]></category>
		<category><![CDATA[VIC]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=8531</guid>
		<description><![CDATA[This guest blog comes to us from Cloudability, a featured member of the SoftLayer Technology Partners Marketplace. Cloudability is a cloud budget management service that helps companies manage their cloud spending, prevent overages, reduce waste and save money. In this video we talk to Cloudability Founder and CEO Mat Ellis about how the company developed, [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution"> This guest blog comes to us from <a href="https://cloudability.com/">Cloudability</a>, a featured member of the SoftLayer Technology Partners Marketplace. Cloudability is a cloud budget management service that helps companies manage their cloud spending, prevent overages, reduce waste and save money. In this video we talk to Cloudability Founder and CEO Mat Ellis about how the company developed, and we hear examples of how Cloudability is supporting and businesses money.</p>
<div class="yt560"><iframe src="http://www.youtube.com/embed/STlrPuOQxq8?hd=1" frameborder="0" width="560" height="349"></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.cloudability.com/">http://cloudability.com/</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/cloudability">http://www.softlayer.com/marketplace/cloudability</a></div>
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<h3>5 Things You Need to Know to Control Variable Infrastructure Costs</h3>
<p>If you have on premise equipment, then your costs are fixed &mdash; you paid your money and now you own a fixed amount of hardware and software. The cloud, on the other hand, has variable costs due to two important features &mdash; you only pay for the services you use and it&#8217;s scalable, providing the resources you need at any given time. By using a cloud infrastructure, you end up with what we call Variable Infrastructure Costs (VICs).</p>
<p>Most of SoftLayer&#8217;s services meet the criteria for a VIC. You need an extra cloud server for a few hours? No problem. More disk? Done.</p>
<p>With great power, comes great responsibility, and the biggest problem with VICs is that they are just like a faucet: Leave it running, and the water bill can add up fast &#8230; Not to mention all that waste! Unless you keep a close eye on VICs, you could find yourself in front of your CFO, pleading for your budget&#8217;s life.</p>
<p><a href="http://cloudability.com/">Cloudability</a> was created to keep those costs under control, and in the course of working with our customers, we&#8217;ve come up with a simple five-point checklist of best practices:</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">1. Collation</h4>
<p style="margin-top:0; padding-top:0;">Make sure you have insight to all your costs, create a single contract database, and review it regularly. Don&#8217;t forget to include total cloud spending alongside your fixed contracts. Talk to your finance department, then drill your employees and tech teams to make sure you REALLY know the whole truth. There can be &mdash; and usually is &mdash; a disconnect in the organization about how much cloud is really being used.</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">2. Analysis</h4>
<p style="margin-top:0; padding-top:0;">Get into the weeds to see why each project is spending what they are spending. Try to calculate some tangible metrics like cost per thousand web pages served or cost per new customer, and benchmark these against public data and common sense.</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">3. Organization and Rebalancing</h4>
<p style="margin-top:0; padding-top:0;">Put each of your projects into one of four quadrants:</p>
<ol>
<li>High Spend/Low Efficiency </li>
<li>High Spend/High Efficiency</li>
<li>Low Spend/Low Efficiency</li>
<li>Low Spend/High Efficiency.</li>
</ol>
<p><span id="more-8531"></span></p>
<p>Focus on the High Spend/Low Efficiency quadrant first. That&#8217;s where you will find the easiest wins. Then, move onto the High Spend/High Efficiency quadrant where you&#8217;ll find best practices to use for other projects. Then, if you have the time/resources, focus on the low spend projects and repeat.</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">4. Renegotiation</h4>
<p style="margin-top:0; padding-top:0;">Contact your colleagues outside your department and compare unit prices, especially for things like bandwidth, co-lo and staff costs. Make sure you&#8217;re in the top quartile for value (i.e. lowest costs). Renegotiate with vendors if you aren&#8217;t, and plan to change vendors and staff when you can&#8217;t the best value with your current resources.</p>
<h4 style="margin-bottom:5px; padding-bottom:0;">5. Alignment</h4>
<p style="margin-top:0; padding-top:0;">Understand your business objectives and get your roadmap tightly aligned. If you need some CAPEX to reduce operational expenses, then ask for it as part of the planning. You&#8217;ve got to spend money to make money right?</p>
<p>VICs can be easily manage once you understand where they&#8217;re all coming from. After applying these five best practices into the way your business approaches cloud spending, you&#8217;ll be well on your way. Cloudability&#8217;s business was built to make the process a little easier and more automated for you, so if you want to use our tool to help you &#8220;cover your *aas,&#8221; we&#8217;d love for you to try it out for free: <a href="https://app.cloudability.com/signup">https://app.cloudability.com/signup</a></p>
<p>-Mat Ellis, <a href="http://cloudability.com">Cloudability</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/partners/marketplace/index">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>Distil: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2012/distil-tech-partners-marketplace/</link>
		<comments>http://blog.softlayer.com/2012/distil-tech-partners-marketplace/#comments</comments>
		<pubDate>Wed, 16 May 2012 16:45:05 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[CDN]]></category>
		<category><![CDATA[content protection]]></category>
		<category><![CDATA[duplication]]></category>
		<category><![CDATA[global network]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site scraping]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=8061</guid>
		<description><![CDATA[This guest blog comes to us from Distil.it, a featured member of the SoftLayer Technology Partners Marketplace. Distil is the first content protection network that helps companies identify and block malicious content scraping and data theft. In this video we talk to Distil CEO Rami Essaid about how the company developed, their participation in the [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution"> This guest blog comes to us from <a href="http://www.distil.it/">Distil.it</a>, a featured member of the SoftLayer Technology Partners Marketplace. Distil is the first content protection network that helps companies identify and block malicious content scraping and data theft. In this video we talk to Distil CEO Rami Essaid about how the company developed, their participation in the TechStars program and most importantly, how they can help you!</p>
<div class="yt560"><iframe src="http://www.youtube.com/embed/F-sUZmkUajI?hd=1" frameborder="0" width="560" height="349"></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.distil.it/">http://www.distil.it/</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/partners/marketplace/distil">http://www.softlayer.com/partners/marketplace/distil</a></div>
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<h3>When Google&#8217;s &#8220;Panda&#8221; Algorithm Collides with Duplicate Content</h3>
<p>If you&#8217;re a Webmaster, it&#8217;s likely you&#8217;ve heard about the Google latest search algorithm &mdash; &#8220;Panda&#8221; &mdash; and all the benefits and implications of this update. Today, we wanted highlight what happens when Google Panda collides online with duplicate content. There have been plenty of opinions written about Google Panda and duplicate content, but we want to provide some background and examples to help you better understand how Panda and duplicate content might affect you. </p>
<h4>What is Duplicate Content?</h4>
<p style="margin-top:5px; padding-top:0;">Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page, within the same web site. When multiple pages within a web site contain essentially the same content, search engines such as Google can penalize/not display that site in any relevant search results.</p>
<h4>Should you be Concerned?</h4>
<p style="margin-top:5px; padding-top:0;">When Google released Panda, there was a significant outcry from legitimate business and publishers who were either downgraded overnight in their search engine page rank or dropped all together. For many of the businesses, the Panda algorithm reduced SEO rank and decreased visitors, site revenue and online market awareness. Some websites even experienced damage to their brand, as their customers and prospects questioned whether they were still in business.</p>
<p>We&#8217;ve spoken with <a href="http://www.cultofmac.com/">Cult of Mac</a>, <a href="http://www.digitaltrends.com/">Digital Trends</a> and several Fortune 1000 businesses, and they&#8217;ve all said the same thing: They were penalized and downgraded as a result of the Panda release as a result of unauthorized duplication of their content. They had done everything to comply with Google in optimizing their SEO configurations, but the third-party websites scraping and duplicating their content (outside of their control) caused their page ranks to fall. </p>
<p><span id="more-8061"></span></p>
<p style="margin-bottom:0; padding-bottom:0;"><strong>Google&#8217;s Official Stance on Duplicate Content:</strong></p>
<blockquote style="margin-top:5px;"><p>&#8220;We do a good job of choosing a version of the content to show in our search results.&#8221;</p>
<p>&#8220;In rare situations, our algorithm may select a URL from an external site that is hosting your content without your permission. If you believe that another site is duplicating your content in violation of copyright law, you may contact the site&#8217;s host to request removal. In addition, you can request that Google remove the infringing page from our search results by filing a request under the Digital Millennium Copyright Act.&#8221;</p>
<p><a href="http://support.google.com/webmasters/bin/answer.py?hl=en&#038;answer=66359">http://support.google.com/webmasters/bin/answer.py?hl=en&#038;answer=66359</a></p></blockquote>
<h4>Where is This &#8220;External&#8221; Duplicate Content Coming From?</h4>
<p style="margin-top:5px; padding-top:0;">Sometimes, it&#8217;s not clear how third-party sites obtain copies of legitimate work. Typically, they either steal it by manually or automatically scraping the content. The scraped content is then republished onto their sites, providing no credit or link to the original work.</p>
<p>What does that look like? It&#8217;s not difficult to find examples, but I tracked one down that seemed particularly ironic. Here&#8217;s an original article by PC World on Google&#8217;s <a href="http://www.pcworld.com/article/239007/googles_war_against_scraper_sites_continues.html">War Against Scraper Sites</a>:</p>
<p><a href="http://cdn.softlayer.com/innerlayer/distilex1.png"><img class="centered" src="http://cdn.softlayer.com/innerlayer/distilex1_s.png" alt="Screen Shot of PC World Article"/></a></p>
<p>Here&#8217;s a duplicate copy of the same story that doesn&#8217;t give any credit to the original PC World article:</p>
<p><a href="http://cdn.softlayer.com/innerlayer/distilex2.png"><img class="centered" src="http://cdn.softlayer.com/innerlayer/distilex2_s.png" alt="Screen Shot of Article on Google's War against Scraper"/></a></p>
<p>It&#8217;s clear that we&#8217;re not looking at a coincidence here. The title, article content and images are all identical. The scraping site didn&#8217;t even attempt to mask their plagiarism with synonym changes. Why would they do that? Just take a look at the ads on the scraper site &#8230; They want to profit from the keywords and traffic driven by PC World&#8217;s content.</p>
<h4>What Can You Do About It?</h4>
<ul>
<li><strong>Listen to Google</strong><br />
Google provides a list of tips for using <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&#038;answer=96569&#038;topic=2371375&#038;ctx=topic">rel=&#8221;nofollow&#8221;</a> and <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&#038;answer=139394&#038;topic=2371375&#038;ctx=topic">canonicalization </a>to ensure they are able to identify you as the original author of content and avoid penalizing or downgrading your business&#8217;s search ranking results.</li>
<li><strong>Learn About DMCA and Use It</strong><br />
If your content has already been duplicated by unauthorized publishers, you should learn more about the Digital Millennium Copyright Act (DMCA) and how it can help get help remove your content from infringing websites. Two helpful resources to start learning the law and your rights are <a href="http://support.google.com/bin/answer.py?hl=en&#038;answer=1386831">Google&#8217;s official DMCA policy page</a> and the <a href="http://www.copyright.gov/">United States Copyright Office</a>.</li>
<li><strong>Be Proactive About Stopping Scrapers</strong><br />
We believe the best solution is to implement practices and or services to proactively prevent people or web scrapers from harvesting or scraping your content in the first place. Although web scrapers can be difficult to detect, there are tactics and/or services that can be implemented to limit certain behaviors on your website(s). Some of the quickest ways to make strides in the right direction are to implement rate limiting rules, to block traffic from blacklisted IP addresses and to use Captcha to help reduce automated web scrapers.</li>
</ul>
<p>While none of these tactics are fool-proof ways to completely prevent your content from being duplicated, the more barriers to entry you have, the more difficult it will be for web scrapers to repeatedly duplicate your content. <a href="http://distil.it">Distil</a> built an enterprise-ready platform to monitor and prevent site scraping, so if you want some help in the protecting your content, try our our service. Whatever route you take, the key is to make sure that whatever tactics or services you implement, you don&#8217;t forget about your legitimate traffic &#8230; You don&#8217;t want to throw out the baby with the bathwater. Be proactive, but make sure you keep your priorities on the user-experience and quality of your site(s).</p>
<p>-Sean Harmer, <a href="http://distil.it">Distil</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/marketplace">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>CopperEgg: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2011/copperegg-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2011/copperegg-tech-partner-spotlight/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 16:30:36 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[Technology Partner]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=6072</guid>
		<description><![CDATA[This is a guest blog from Mike Rabb, VP of business development for CopperEgg, a featured member of the SoftLayer Technology Partners Marketplace. CopperEgg provides real-time insight into the speed and availability of applications and services on cloud, virtual and physical server. Company Website: http://www.copperegg.com/ Tech Partners Marketplace: http://www.softlayer.com/marketplace/copperegg Knowing Your Apps Are Up and [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">This is a guest blog from Mike Rabb, VP of business development for <a href="http://www.copperegg.com/">CopperEgg</a>, a featured member of the SoftLayer Technology Partners Marketplace. CopperEgg provides real-time insight into the speed and availability of applications and services on cloud, virtual and physical server.</p>
<div class="yt560"><iframe src="http://www.youtube.com/embed/zMbUiSzqKXs?hd=1" frameborder="0" width="560" height="349"></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://copperegg.com/?utm_source=softlayer&#038;utm_medium=listing&#038;utm_campaign=partner">http://www.copperegg.com/</a><br />
<strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/marketplace/copperegg">http://www.softlayer.com/marketplace/copperegg</a></div>
<h3>Knowing Your Apps Are Up and Running = Peace of Mind</h3>
<p>Whether you are building or managing apps in the cloud, it&#8217;s important they stay up and running optimally. With cloud performance monitoring by <a href="http://copperegg.com/?utm_source=softlayer&#038;utm_medium=listing&#038;utm_campaign=partner">CopperEgg</a> you can do just that! <a href="http://app.copperegg.com/signup?utm_source=softlayer&#038;utm_medium=listing&#038;utm_campaign=partner">RevealCloud Pro</a> takes less than 10 seconds to install and provides performance monitoring so you can rest assured and know your apps are up and running smoothly.</p>
<p>With RevealCloud Pro you gain real-time insight into the speed and availability of services by monitoring CPU, network load, uptime, blocked processes, memory space, disk space and more. At the first sign of trouble, RevealCloud Pro can immediately alert you email, SMS or Pagerduty when performance in one or more areas is outside of normal ranges. You can even take action via a webhook. This enables you to uncover and correct performance issues often before the system goes down. In addition, historical tracking over the last 30 days enables you to uncover trends in performance and capacity that could otherwise go unnoticed.</p>
<p>With a rapidly growing customer base spanning over 50 countries, we know we are on to something good! Read what they have to say&#8230;</p>
<p><strong>Customer Speak </strong><br />
Eduardo Fernandez, president of Shuttle Cloud, is a <a href="http://blog.softlayer.com/2011/technology-partner-spotlight-migrationbox-com/">current Softlayer customer</a>, and he shared a little about his experience with RevealCloud Pro:</p>
<blockquote><p>&#8220;Our business is built in the cloud so monitoring performance is critical. With RevealCloud Pro, we have an easy to install and easy to use product that gives us everything we need to monitor our instances and ensure our systems are running optimally. I like the high level view RevealCloud provides of all instances on one screen so I can see the health of our systems at-a glance. By contrast, members of my team need to know in real-time if any of our instances are either not responsive or have a very high load, memory or processing issue. By receiving alerts as soon as an issue occurs via cell or email means we can address things immediately. We also use the historical tracking to monitor trends and look at activity during the overnight hours.&#8221;</p></blockquote>
<p>In addition to cloud performance monitoring, RevealCloud Pro also works on servers located on premise, in the data center, or in virtual environments. RevealCloud Pro makes viewing multiple systems simple, and is ideal for those who want to compare performance among their servers with no hassle. </p>
<p><strong>Offer for SoftLayer Customers</strong><br />
Experience RevealCloud for yourself &#8230; It&#8217;s addictive! Try <a href="http://app.copperegg.com/signup?utm_source=softlayer&#038;utm_medium=listing&#038;utm_campaign=partner">RevealCloud Pro</a> for free today.</p>
<p>- Mike Raab, <a href="http://copperegg.com/?utm_source=softlayer&#038;utm_medium=listing&#038;utm_campaign=partner">CopperEgg</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/marketplace">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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