Posts Tagged 'Pictures'

September 20, 2012

Conferences, Culture and the SoftLayer Server Challenge

I can't begin to tell you how much fun I have when I get to represent SoftLayer at conferences. The days may be long, and my feet may go numb by the end of the day from so much standing, but the time seems to fly as I get to meet new people, give out SoftLayer swag and introduce/explain the (in)famous SoftLayer Server Challenge.

I've observed that at most tech conferences, attendees will wander up and down the aisles, avoiding eye contact and looking preoccupied with emails or Angry Birds on their phones. When they walk by the SoftLayer booth, something changes. They stop. They pay attention. They get engaged. It's hard to passively navigate around a crowd of people cheering on a Server Challenge competitor, and if you see another attendee your peripheral vision "wowing" us with his/her three-switch-ball juggling skills, you're going to get distracted from your Angry Birds game. The SoftLayer booth is a snapshot of SoftLayer's culture, and SoftLayer's culture is magnetic.

When we catch the eye of that previously disinterested attendee, we get to tell the SoftLayer story: "Oh this? It's a small version of a SoftLayer server rack with five SuperMicro servers in it. We've got more than 100,000 servers like these in 13 data centers around the world. Want to try and race to put it back together?" "This is called a switch-ball ... SoftLayer is an infrastructure as a service provider, so it doesn't really have a direct tie-in with SoftLayer's business, but it's the coolest giveaway you'll see at the conference." Whether the attendee is interested in the competition, hosting, servers or cool swag, we've started a conversation that we might not have had if we were just shaking hands and passing out brochures.

As the conference goes on, most booths see traffic decline. That's when the Server Challenge is usually getting the most competitive. Several of our competitions have been decided by tenths or even hundredths of seconds, and a few have been won by the last competitor on the last day as the PA announcement notifies attendees that the expo hall is closing. At Cloud Connect Chicago, I recorded three competitors who each had the potential to walk away victorious:

All three of those competitors had fun in the SoftLayer booth. The other attendees who stepped up to the Server Challenge enjoyed themselves, too. That's huge. That's extremely rare. That's why I love being a part of the rag-tag group SLayers who have the opportunity to spread the word about SoftLayer.

As I put together the quick video to show the competition from Cloud Connect Chicago, I wondered how the times compared with the other shows that have featured the Server Challenge this year. My "wondering" wound up becoming "researching," and this is what I found:

NAME SHOW TIME
Roger Weber GDC Europe 0:57.62
Rany Grinberg ad:tech San Franscisco 0:58.34
Dejian Fang Cloud Expo East 0:59.08
Darin Goldman HostingCon 0:59.28
Joseph Waite Internet World London 1:03.68
Scott Fossen Cloud Connect Chicago 1:05.51
EJ Fernald GDC San Francisco 1:06.06
Kenny Liao Web 2.0 Expo 1:06.41
Matthew Downing Cloud Expo Europe 1:08.16
Gary Barclay TFM&A 1:10.08

Every conference seems to be competitive, and it's amazing to see how close the times are between all of the conference winners in 2012. Server Challenge World Championship? While I start drawing up plans to try and make that a reality, I recommend you all print out blueprints and start training for the next time you come across a SoftLayer booth at an event.

-@khazard

Categories: 
August 3, 2012

Work Hard, Prank Hard.

Hard work is nothing new to the SoftLayer staff — we strive for perfection in everything we do. We give ourselves strict deadlines, we always push ourselves to give the best support possible, and we make every effort to go above and beyond. Every now and then, we make sure to go above and beyond when it comes to having fun in the office, too.

I'm sure everyone has seen the 10,000 bouncy ball shower we gave SoftLayer COO Sam Fleitman for his birthday, and if you've been an avid blog reader for a while now, you'll remember the prank retaliation when John Eaves went to Hawaii and posted a picture of himself relaxing on Facebook with the caption 'Happy Truck Day.' After the rest of his team finished unloading and installing the servers that were delivered, they turned their attention to his desk. As you'd probably guess, those two pranks are only the tip of the iceberg.

If you walk through the office on any given day, chances are good that you'll see evidence of little pranks and inside jokes that we all play on each other. Sometimes it's subtle, like when a picture of a famous Canadian pop singer (No ... Not The Mitch) is posted by a coworkers desk:

SoftLayer Office

Sometime it's a little more ... obvious:

SoftLayer Office

Pretty recently, I returned to my desk to find my UFC fighters and Jersey Shore bobblehead action figures rearranged:

SoftLayer Office

Those innocent little pranks tend to get the wheels turning in the heads of the office pranksters, though: "What could be the next big office prank?" An anonymous group of SoftLayer employees heard that DAL05 Site Manager Joshua Daley (who led this DC tour) was going out of town for a couple of weeks, so he became the next target. Out of nowhere, someone came up with the genius idea of remodeling his office in Hello Kitty style, and that got the ball rolling. Soon enough, Post-it notes were worked into the plan, and somehow, it was decided that 1,000 inflated balloons would be involved.

The prank involved a significant amount of work, and it wouldn't have come together without an impressive group effort. Many technicians stayed after their shift and came in on their day off to help plan, decorate and blow up balloons, and the result was pretty impressive:

SoftLayer Office

SoftLayer Office

When Josh got back, he got a kick out the prank, and I think he had a little too much fun destroying all of our hard work:

The aftermath:

SoftLayer Office

If you walk through the office and notice a few technicians with shifty eyes, they're probably either keeping an eye out for pranksters that might be targeting them or scheming on their next prank victim. Speaking of which, I have some scheming to do ...

-Timothy

March 21, 2012

Server Challenge = Global Domination?

The Server Challenge has become an all-out attraction. What started out as a little game we brought to SxSW last year has evolved into a competition attendees anxiously await. In the past month, we've had two phenomenal Server Challenge competitions — one at the Technology for Marketing and Advertising (TFM&A) conference in London and the other at Game Developers Conference (GDC) in San Francisco — and it's only getting bigger.

At TFM&A, we had a steady stream of competitors step up to the Server Challenge installation that lives in Europe. Quite a few of them were lured to our booth after trying their hands at the challenge during its European debut at Cloud Expo Europe in January. The winning time at TFM&A of 1:10.08 was recorded by Gary Barclay in the midst of some fierce competition.

SoftLayer Server Challenge - TFM&A

To give you a unique look at what it's like to experience the Server Challenge, we set up a time-lapse camera with a bird's eye view over the timer, and we pulled out a few of our favorite "Start!" shots:

Back in North America as things were humming along in London, our second Server Challenge box was making its way to San Francisco. We were able to share the Server Challenge with the GDC community last year at GDC Online in Austin, and we learned that there is nothing better than bringing a game to a conference full of gamers. I guess you could call it a match made in game developer heaven because we broke the record of number of server challenge participants for a single conference! Not only did we have a ton of participants, we had a huge number that returned day after day to keep pushing the record time lower and lower. All of this attention definitely left the booth staffers pretty exhausted, but we felt kinda like "the cool kids" all week.

On the last day of the conference, I talked to a few of the repeat participants who spent a lot of time at our booth, and I asked them a few questions about the Server Challenge. The first question I asked was, "Why do you like the Server Challenge?" and the responses were extremely interesting. Many said they liked the game so much because it was so interactive while others were drawn to the game because it gave them a way to win an iPad with skill rather than having to be "lucky" in a drawing. Because you don't have to know anything about server assembly to be good at it, it was universal, and it was quite a spectacle when dozens of people crowded around to get their own strategy and prepare for their turns.

I captured a few of their responses on video:

Given the crowd around the booth, you could assume the competition would be close, and you'd be absolutely correct. EJ Fernald won with a time of 1:06.06, beating the second place time by 0.15 seconds ... Yes, 15 hundredths of a second.

Congrats, Gary and EJ!! We hope you enjoy your new iPads!

If you want to be the next lucky winner of an iPad, check out our blog post with tips on how to be the fastest and start practicing ... if you happen to have a few retired servers lying around somewhere. If you're a SoftLayer customer, you can use the ones you replaced with all of your new SoftLayer servers!

-Summer

February 9, 2012

Choose Your Own Adventure

I was unbelievably busy last week, and surprisingly, the busyness I'm referencing did not even involve my official responsibilities in compliance. I was planning on writing a blog to share some of the fun/insane/ridiculous things that happened, and I thought of a way to mix it up a little and make a challenge out of it for our readers.

Have you ever seen those image-based logic puzzles where you're given a series of images and challenged to put them in order to create a story? Here's an example:

Logic Puzzle Example

What story are those pictures trying to tell? A boy [6] grabs a fishing pole [4], and finds a fishing hole [5]. He baits his hook [3] and waits for the catfish to quit posing [2] and bite the hook! He takes his catch home, and his mom fries it up [1]. MMMM Good [7]!

You could probably interpret it a different way and "choose your own adventure" where the anthropomorphized fish deep fried the boy ... Depends on how far outside the box you think. The answer the question was meant to have is the one above. Now that you see how it works, I have a logic puzzle for you to try and figure out about what happened during my week last week.

All ten of the pictures below were taken in the span of 56 hours ... If you can come up with the correct story, I'll send you a prize (detailed below). If you can come up with a creative story that isn't correct, I can probably find something to send you as well. Without further ado, here are the pieces of the story [Click for Larger Version]:

Logic Puzzle Example

If you've been to the SoftLayer Blog this week, you know that we have a "Kids Meal" kind of special going right now where for the next few months if you buy a server and email us, you can get an official SoftLayer Bobblehead! To piggyback on that giveaway, the first person who posts a comment with the correct order of the photos to answer the puzzle (or the funniest answer if no correct answers are posted), will get my personal FULL SET of official SLobbleheads. Yes, the full set! You won't have to wait to place your server orders in the next month to complete your bobblehead collection (though I hope you still keep ordering servers).

So what are you waiting for? Tell me the story!

-@SKinman454

January 26, 2012

Up Close and Personal: Intel Xeon E7-4850

Last year, we announced that we would be the first provider to offer the Intel E7-4800 series server. This bad boy has record-breaking compute power, tons of room for RAM and some pretty amazing performance numbers, and as of right now, it's one of the most powerful servers on the market.

Reading about the server and seeing it at the bottom of the "Quad Processor Multi-core Servers" list on our dedicated servers page is pretty interesting, but the real geeks want to see the nuts and bolts that make up such an amazing machine. I took a stroll down to the inventory room in our DAL05 data center in hopes that they had one of our E7-4850s available for a quick photo shoot to share with customers, and I was in luck.

The only way to truly admire a server is to put it through its paces in production, but getting to see a few pictures of the server might be a distance second.

Intel Xeon E7-4850

When you see the 2U face of the server in a rack, it's a little unassuming. You can load it up with six of our 3TB SATA hard drives for a total of 18TB of storage if you're looking for a ton of space, and if you're focused on phenomenal disk IO to go along with your unbelievable compute power, you can opt for SSDs. If you still need more space,can order a 4U version fill ten drive bays!

Intel Xeon E7-4850

The real stars of the show when it comes to the E7-4850 server are nestled right underneath these heatsinks. Each of the four processors has TEN cores @ 2.00GHz, so in this single box, you have a total of forty cores! I'm not sure how Moore's Law is going to keep up if this is the next step to jump from.

Intel Xeon E7-4850

With the abundance of CPU power, you'll probably want an abundance of RAM. Not coincidentally, we can install up to 512GB of RAM in this baby. It's pretty unbelievable to read the specs available in the decked-out version of this server, and it's even crazier to think that our servers going to get more and more powerful.

Intel Xeon E7-4850

With all of the processing power and RAM in this box, the case fans had to get a bit of an upgrade as well. To keep enough air circulating through the server, these three case fans pull air from the cold aisle in our data center, cool the running components and exhaust the air into the data center's "hot aisle."

Intel Xeon E7-4850

Because this machine could be used to find the last digit of pi or crunch numbers to find the cure for cancer, it's important to have redundancy ... In the picture above, you see the redundant power supplies that safeguard against a single point of failure when it comes to server power. In each of our data centers, we have N+1 power redundancy, so adding N+1 power redundancy into the server isn't very redundant at all ... It's almost expected!

If your next project requires a ton of processing power, a lot of room for RAM, and redundant power, this server is up for the challenge! Configure your own quad-proc ten-core beast of a machine in our shopping cart or contact our SLales team for a customized quote on one: sales@softlayer.com

When you get done benchmarking it against your old infrastructure, let us know what you think!

-Summer

January 23, 2012

ClothingLayer - SoftLayer Gear

It was a cold winter day, a little over two years ago I was a nervous wreck walking into SoftLayer's headquarters for my first day of work. I didn't know what to suspect. I was immediately put on apparel, in other words known as "swag" distribution. Not soon after I became the "go to" girl for any and all "swag" items.

As employee number 173 I have seen this company grow in so many ways. The transformation that applies more to me would be SoftLayer's apparel. When I started it was merely a polo handed to me out of a closet, can't complain, but now we have a whole store dedicated to SL branded clothing and accessories. That's right an online store where employees can purchase all kinds of SoftLayer branded items from jackets to back packs, we even have items for kids.

Junior SLayers

Employees get so excited about the apparel most come to me on their first day asking for their new hire bag. What's a new hire bag you say? This bag contains all kinds of goodies to get new employees started on their adventure with SoftLayer. Take a look:

Goodie BagNew Hire Gear
Look at those goodies! You've got a polo, a "blackout T-shirt," a mug, a lanyard, and a notebook all tucked in to a SoftLayer branded bag.

 

Twice a year SoftLayer opens it apparel catalogue to employees, spring and fall. Employees get so anxious waiting for the next apparel order.

SoftLayer loves to see all employees geared up so we offer all employees at $50 credit! Take a look at a few of the featured pieces this season on SoftLayer's runway:

SLayer VestSoftLayer Women's Vest (aka. 80's come back)
Vanishing back in the 80's along with jeans jackets and cut off shorts SoftLayer has brought back the puffer vest. This stylish piece of clothing helps keep you warm in the winter and looks great with a long sleeve t-shirt and a scarf. Stay warm and look stylish, I'll take it!

 

SLayer CoverallSoftLayer Coverall (aka. Adult Onesie)
Who says onesies are only for infants? NOT SoftLayer! This make shift onesie is great for working in the data center. With multiple pockets and a loop, you most definitely have enough room for all your server-fixing gear.

 

SLayer DressSoftLayer Dress
There is nothing wrong with looking cute while you work. This American Apparel leisure dress is perfect for any work occasion and wears perfectly at tradeshows, along with a SoftLayer cardigan of course.

 

SLayer Bowling ShirtSoftLayer Men's Bowling Shirt (aka. The Charlie Sheen)
Leave it to SoftLayer to bring Two and Half Men's famous character to life. Now we don't mean the actual character more less the attire. This bowling shirt will definitely attract customers, in a good way of course. :-)

 

SLayer BurnoutSoftLayer Women's Burnout shirt (aka. The Double Take)
This burnout shirt has been put through an extensive process to reveal years of weathering. Each bit of pilling and striation in this sheer garment captures a true vintage worn-in feel. Yes we said "sheer," so ladies wear a tank top underneath.

 

And these are just a few of the items SoftLayer offers ... Just watch a few of our videos, and you're bound to see some other fashionable choices. Kevin seems to wear a different SoftLayer shirt for every one of his Tech Partner Marketplace interviews ... I wonder how many SoftLayer shirts he has.

-Natalie

Categories: 
November 25, 2011

Online in Amsterdam: Innovators Wanted

Since I started with SoftLayer a couple of months ago, I have been asked by industry analysts, customers, interviewees and my drinking friends ... ahem, I mean networking event associates, "Why did SoftLayer choose Amsterdam for its European headquarters?"

My answer has always been consistent: It's all about the products and the people.

On the product side, having our data center on the AMS-IX gives us lightning fast connectivity to one of the biggest data exchanges in Europe. Combined with our 10GB PoPs in Frankfurt and London, it means we have minimal latency, so your customers are happy. With these arrangements, we're able to extend the ability for customers only to pay for outbound public traffic. Did I mention that the three-tier network is up and running? Public, private and management ... Okay, okay, you get it: Being in Amsterdam extends our industry leading global network.

Amsterdam is not the only game in town where we could get a great connection, though. SoftLayer wanted to make the other kinds of connections to grow a global business ... connections with the right people.

It was not that not that long ago when ten guys were working out of a living room to change the way hosting was done. Now you're reading the blog of a global company with several hundred million in turnover, and the entrepreneurial spirit is stronger than ever. SoftLayer wanted to be in a place where we could hire and conspire with other global pioneers, and with Amsterdam's long history of creativity, innovation and global trade (not to mention Oliebollen), SoftLayer selected Amsterdam for its EMEA HQ.

This video from Don Ritzen and the Rockstart Accelerator team articulate the environment we are glad to be a part of:

With the Amsterdam data center officially online, we've had a chance to get out of the facility and into the community, and we are fitting right in. A couple of weeks ago, I was honored to speak at the Appsterdam Launch Party 2.0 Overwinter. The Appsterdam team is developing an infrastructure so that startups can more easily thrive and focus on what they do what they do best: innovate.

Mike Lee, mayor of Appsterdam asked all the speakers to tell the pan-European audience why we were speaking at the event and what we had to offer the developer community. For me it was an easy answer: We bring automated on demand hosting infrastructure to the community so people can focus on building great products. We also support the community with a referral program, so if developers refer clients to SoftLayer, we will pay them a generous commission ... Not to mention that empowerment and innovation are core SoftLayer values, so we will continue to improve our platform so our customers can control their IT environment with the latest and greatest technologies in the industry.

Needless to say, the audience was intrigued. And I didn't even show them what a SoftLayer pod looks like ...

SoftLayer Amsterdam
SoftLayer Amsterdam

We're looking at the tip of the iceberg in Europe, and we're ecstatic about the opportunities and possibilities that await us as we build on our foothold here and continue our worldwide expansion. If you want to join a young startup-like team in Amsterdam, we want to hear from you ... We're hiring like crazy right now: SoftLayer Careers

-Jonathan

November 21, 2011

The SoftLayer Server Challenge - ad:tech Expertise

If you've visited SoftLayer at a large conference this year, you probably came face-to-rack with our Server Challenge. Your task: Reassemble our miniature rack of SuperMicro servers in the fastest time at the conference. To do this, you need to install twenty drive trays in five servers and connect network cables in the correct switches to mirror the server rack setup on our data centers. If you're able to score the best time, you win an iPad 2!

In the sometimes-boring world of collateral and T-shirts at trade shows, the activity around this competition stands in stark contrast. It's been huge hit everywhere we go, so if you haven't had a chance to try your hand at the challenge, I'm sure we'll bring it to several of our 2012 shows. As a way of rewarding those of you who loyally follow our blog, I thought I could give you an advantage by sharing some tips for when you're in front of the Server Challenge rack ... And to give you an idea of how important these tips can be, look at how close the top two times were at ad:tech NYC:

That's right. 17 hundredths of a second between victory and defeat. Now are you ready to take some notes?

SoftLayer Server Challenge

The Start
When you start the challenge, don't look at the timer to see if your time started ... If it doesn't start, we'll stop you. By focusing your attention on the network cables or drive trays (whichever you choose to start with), you can save yourself a half of a second.

SoftLayer Server Challenge

Network Cables
You don't have to connect the network cables first, but I have to choose something to complete first, so the network cables won the coin flip. When you're connecting the network cables, it's best to grab all three cables of the same color and try to snap them in together. Plugging in the cables one-by-one requires three times the work.

SoftLayer Server Challenge

Hard Drives
When you're tackling the hard drives, the key is to line up the drives and have them installed completely before moving on. My tip for installing the drives is to tilt them in on a sideways angle, not at an upwards angle. If you try and tilt the drives upwards, you'll most likely get the drive tray stuck and have to remove it to try again. If you can do it precisely, picking up two drives at one time has worked well, and our all-time record of around 54 seconds took that approach.

SoftLayer Server Challenge

SoftLayer Server Challenge

SoftLayer Server Challenge

One last pointer: Lock them in place immediately after installing them. If you leave the latch open, it makes it harder to get neighboring drives installed, and it's such a small incremental effort to close the latch that even if you perfect a "close all the latches" technique at the end, you'd still end up spending more time.

SoftLayer Server Challenge

The Finish
Don't forget to put both hands back on the timer to stop your time. :-)

SoftLayer Server Challenge

Now that you're equipped with some of the best Server Challenge tips and tricks, we want you to start training. In 2012, we expect to see someone complete it in under 50 seconds ... And that person probably will carry the all-time record home – along with a new iPad 2!

Keep an eye on our Event Schedule for upcoming shows, and if there's a conference where you really want to see the Server Challenge, let us know and we'll see if we can set it up.

Good Luck!

-Summer

November 7, 2011

Global Expansion: Amsterdam is LIVE!

At times, the meticulous planning, logistics and execution around the SoftLayer Amsterdam data center launch has felt like a clandestine military operation. Today, the wait is over! We're finally ready to go "LIVE" with our new state-of-the-art facility, along with network Points of Presence (PoPs) in Amsterdam, London and Frankfurt.

Having a European presence not only gives us proximity to customers but a foothold into the entire continent to help drive more innovation and deliver a better end-user experience. Currently more than 50 percent of our business is done outside North America, so our continued expansion into international markets is so vital to long-term growth.

Amsterdam is our "digital gateway" into Europe, extending our capabilities so customers can deploy, scale and manage their Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) solutions based on SoftLayer's private network. Here's a quick glimpse into what the new data center offers:

  • Capacity for more than 16,000 servers
  • Redundant network infrastructure
  • Fully-automated platform
  • Unique pod design concept

And here's an actual glimpse into the data center (taken last week as we were putting the final touches on the racks ... as you can see by the unbound cables at the backs of the server and the reference labels in the front):

SoftLayer Amsterdam

SoftLayer Amsterdam

SoftLayer Amsterdam

We now have 13 data centers and 16 PoPs worldwide. Each data center functions independently, with distinct and redundant resources, while still being fully integrated into SoftLayer's existing facilities. The end result for our customers is maximum accessibility, security, and control.

Our goal for Europe is to deliver the BEST cloud, dedicated, and managed hosting solutions on the continent ... just like we do in North America and Asia. Ten months of painstaking research, work and preparation are done, and now our customers will get to reap the rewards.

What are you waiting for? Get your first server in Amsterdam! To celebrate the launch of the new facility, we're offering our Triple Double special on servers provisioned in AMS01 for a limited time: Free double bandwidth, double RAM and double HDD!

Now it's time to send our clandestine military operation's "Go Live Crew" to an undisclosed location to start preparing for our next strategic infiltration ...

-@quigleymar

October 7, 2011

Global Expansion: On to Amsterdam

Over the course of about a month, you were able to follow the build-out progress of SoftLayer's Singapore data center facility. Todd book-ended his coverage of the process with an early look on September 2 and the official "LIVE" announcement on October 3, and given the fantastic response from customers to those updates, we're going to keep them going from Amsterdam.

If you follow SoftLayer on Twitter or keep an eye on our Flickr account, the last time you saw the Amsterdam facility, it looked pretty empty. You might assume that with all the attention on Singapore, Amsterdam wasn't getting much attention, but you'd be wrong ... Folks have been working non-stop in Europe as well, and the facility looks beautiful:

SoftLayer Amsterdam

It's pretty obvious with the racks you see pictured that our go-live team has been on the ground and working hard in the new facility. We shipped loads of gear across a different ocean to get it to Amsterdam, but things will probably look pretty familiar.

SoftLayer Amsterdam

SoftLayer Amsterdam

SoftLayer Amsterdam

When Singapore went live on Monday, customers were ecstatic. We've already provisioned a few hundred servers in the new facility, and the chorus of users anxious about our European expansion has gotten louder as a result. As you can see, Amsterdam is coming along nicely, so you'll have a SoftLayer server in Amsterdam before you know it.

SoftLayer's growth internationally has been fueled by customer demand, so while we're working on Amsterdam, we'd love to hear where you'd like to see us next. Leave a comment with the country/region you think could best benefit from a local SoftLayer facility ... And if you agree with any of the ideas, be sure to post your agreement as well so we get an even clearer picture of customer demand.

More to come!

-@quigleymar

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