Posts Tagged 'Platform'

February 14, 2012

Open Source, OpenStack and SoftLayer

The open-source model has significantly revolutionized not only the IT industry but the business world as well. In fact, it was one of the key "flatteners" Thomas Friedman covered in his tour de force on globalization — The World is Flat. The trend toward collaborating on online projects — including open-source software, blogs, and Wikipedia — remains one of "the most disruptive forces of all."

The success of open-source projects like Linux, Ruby on Rails, and Android reveals the strength and diversity of having developers around the world contributing and providing feedback on code. The community becomes more than the sum of its parts, driving innovation and constant improvement. The case has been made for open source in and of itself, but a debate still rages over the developing case for businesses contributing to open source. Why would a business dedicate resources to the development of something it can't sell?

The answer is simple and straightforward: Contributing to open source fosters a community that can inspire, create and fuel the innovation a business needs to keep providing its customers with even better products. It makes sense ... Having hundreds of developers with different skills and perspectives working on a project can push that project further faster. The end result is a product that benefits the open-source community and the business world. The destiny of the community or the product cannot be defined by a single vendor or business; it's the democratization of technology.

Open-Source Cloud Platforms
Today, there are several open-source cloud platforms vying for industry dominance. SoftLayer has always been a big proponent and supporter of open source, and we've been involved with the OpenStack project from the beginning. In fact, we just announced SoftLayer Object Storage, an offering based on OpenStack Object Storage (code-named Swift). We'll provide code and support for Swift in hopes that it continues to grow and improve. The basic idea behind Swift Object Storage is to create redundant, scalable object storage using clusters of standardized servers to store petabytes of accessible data. I could go on and on about object storage, but I know Marc Jones has a blog specifically about SoftLayer Object Storage being published tomorrow, and I don't want to steal too much of his thunder.

We have to acknowledge and embrace the heterogeneous nature of IT industry. Just as you might use multiple operating systems and hypervisors, we're plan on working with a variety of open-source cloud platforms. Right now, we're looking into supporting initiatives like Eucalyptus, and we have our ear to the street to listen to what our customers are asking for. Our overarching goal is to provide our customers with much-needed technologies that are advancing the hosting industry, and one of the best ways to get to that end is to serve the needs of the open-source community.

As I write this blog post, I can't help but think of it in terms of a the Lord of Rings reference: "One ring to rule them all." The idea that "one ring" is all we need to focus on as a hosting provider just doesn't work when it comes to the open-source community ... It all comes down to enabling choice and flexibility. We'll keep investing in innovation wherever we can, and we'll let the market decide which ring will rule where.

What open-source projects are you working on now? How can SoftLayer get involved?

-Matt

November 30, 2011

Kred: Tech Partner Spotlight

This is a guest blog from the PeopleBrowsr team about Kred. Kred is the first social scoring system to provide people with a comprehensive, contextual score for their Influence and Outreach within interest-based communities.

Company Website: http://kred.ly/
Tech Partners Marketplace: http://www.softlayer.com/marketplace/Kred

We All Have Influence Somewhere

The social networking revolution provides the unprecedented opportunity to observe, filter and analyze conversations in real time. For marketers and anyone interested in human behavior, it's now possible to examine the collective consciousness for insights into consumer behavior and detection and engagement with the most influential people.

Increasingly, we find that the elements that determine "influence" in online networks are the same as they are in "real life" relationships: Trust and Generosity within small close networks of friends and subject matter experts. These in turn have become the foundations for Kred, a brand new way to understand anyone's Influence and Outreach across social media and within Communities formed around interests and affinities.

Kred

'We All Have Influence Somewhere,' so Kred sifts through billions of social posts from over 110 million people in real time to uncover who is most influential on any subject, keyword or hashtag. This all summarized in Kredentials, which displays anyone's history on Twitter over the last three years with a single click, including their top communities, most used words, most clicked links and much more.

Kred

Here are just a few of the other ways Kred is an evolution of influence measurement:

Dual Scores for Influence and Outreach
Influence – scored on a 1-1000 scale – shows the likelihood that your posts provoke actions from others. Outreach demonstrates your generosity in ReTweeting and replying to others.

Community
Real influence comes from expertise and passion. Kred is calculated for everyone in Communities that naturally form around interests and affinities.

Complete Transparency
Visitors to Kred.ly can see how all of their social actions count towards their scores - and how their connections' actions affect them as well. Those who want a more thorough accounting of their score can take advantage of our Score Audit feature.

Offline Kred
Kred is the only influence measure to integrate offline achievements with online identity. Visitors can add their accomplishments - anything from academic honors to club memberships - by sending us a PDF from the 'Get More Kred' menu tab inside the Kred site. We will then hand score it and manually add points.

Kred is free for everyone at http://kred.ly and deeply integrated into Playground, PeopleBrowsr's social analytics platform. For those who wish to build custom applications off of our datamine of 1,000 days of social data, Kred can be accessed via our Playground API, Kredentials API and through a standalone API.

Many key unique features of Kred – including score audits, privacy controls and real-time activity statements – are based on feedback from our community of friends and colleagues. What would you like to see in its next evolution?

Give Kred a try and let us know what you think via email: kred@peoplebrowsr.com or on Twitter: @kred.

- Shawn Roberts, PeopleBrowsr

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
October 11, 2011

Building a True Real-Time Multiplayer Gaming Platform

Some of the most innovative developments on the Internet are coming from online game developers looking to push the boundaries of realism and interactivity. Developing an online gaming platform that can support a wide range of applications, including private chat, avatar chats, turn-based multiplayer games, first-person shooters, and MMORPGs, is no small feat.

Our high speed, global network significantly minimizes reliability, access, latency, lag and bandwidth issues that commonly challenge online gaming. Once users begin to experience issues of latency, reliability, they are gone and likely never to return. Our cloud, dedicated, and managed hosting solutions enable game developers to rapidly test, deploy and manage rich interactive media on a secure platform.

Consider the success of one of our partners — Electrotank Inc. They’ve been able to support as many as 6,500 concurrent users on just ONE server in a realistic simulation of a first-person shooter game, and up to 330,000 concurrent users for a turn-based multiplayer game. Talk about server density.

This is just scratching the surface because we're continuing to build our global footprint to reduce latency for users around the world. This means no awkward pauses, jumping around, but rather a smooth, seamless, interactive online gaming experience. The combined efforts of SoftLayer’s infrastructure and Electrotank’s performant software have produced a high-performance networking platform that delivers a highly scalable, low latency user experience to both gamers and game developers.

Electrotank

You can read more about how Electrotank is leveraging SoftLayer’s unique network platform in today's press release or in the fantastic white paper they published with details about their load testing methodology and results.

We always like to hear our customers opinions so let us know what you think.

-@nday91

October 10, 2011

A Manifesto: Cloud, Dedicated and Hosting Computing

We are witnessing a fundamental shift in the IT industry. It is forever changing the way technology is delivered and consumed. The pay-as-you-go model for everything you need in IT is shattering the old computing paradigms, from software licensing models and hardware refresh cycles to budgeting operating costs. This change is bringing about more control and transparency to users while accelerating the commoditization of IT by making it easily available through a new model.

This new model comes in three major "flavors": Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) solutions. We incorporate and enable all three by offering a unified, fully automated platform to enable greater customer control over their IT environments. The key tenants of this emerging model for SoftLayer are innovation, empowerment, automation and integration. Here's how we deliver against these four key tenants.

Innovation: We want to lead the industry by offering best of breed and proprietary cloud, dedicated, and managed hosting solutions, based on our own intellectual property. Currently, we have more than 252,000 hours invested and 2.6 million lines of code developed around these solutions. Customers can take charge of every aspect of their IT operations (servers, storage, networking & services) through our fully automated platform. Our Customer Portal and fully featured APIs give customer more control by providing direct access to more than 100 back-end systems and activities — every aspect of IT operations can be managed.

Empowerment: We turn IT operations into a predictable fixed cost. Customers can stay focused on achieving their business goals, not managing IT infrastructure. We offer expert planning and support from a certified, 24/7 support staff. Customers can deploy and scale when they want with one-day and on-demand automated provisioning. They can keep it as long (or short) as needed, with monthly contracts. In addition, customers can choose what they want to manage and what they don't, with the ability to have hybrid IT self-managed and managed environments. This speaks to the flexibility of our platform!

Automation: This is an area that makes SoftLayer stand out from the pack. We automate deployment and management of all services, accelerating provisioning time, streamlining administrative tasks, and making it all on-demand, every day and night. With automation that mitigates the risk for human error, comprehensive security practices and options, and a 24/7 team of certified engineers, we provide greater stability, a 100% Uptime Guarantee, and around the clock support for any issues or service.

Integration: This is the final ingredient to making it ALL work. We seamlessly integrate hardware, software, and networking into a unified service, all conveniently controlled through our easy-to-use Customer Portal and robust APIs. We provide full information, full-time through our Customer Portal and APIs, for every service we provide; there is no data about a system that we keep from our customers, from usage statistics to network performance and beyond. We have complete transparency.

These four key tenets are what set us apart. When SoftLayer started back in 2005, the team's goal was not to be Go Daddy on steroids. We set our sights on being the de facto platform for mainstream businesses to run all their IT operations. This means the complete gamut of applications and workloads with no compromise of performance, security, reliability and access. We are entering into a new IT era, where "connected everything" is the norm. It reminds me of the old phrase "the network is the computer" from Sun Microsystems' slogan. We have the foundation in place, which will make for an unforgettable journey. Let us know what you think.

-@gkdog

September 24, 2011

The NEW New Facebook Layout

There are so many different types of Social Networks nowadays: Facebook, Twitter, YouTube Channels, the faded MySpace and recently popular Google+. They all have different features but are essentially used for the same purpose. Facebook is the largest player in the market, and every time it makes a change, the world collectively gasps ... And a lot of people start yelling.

When Facebook launched back in 2004, it was designed with college kids in mind. I remember when you HAD to have a college email address to set up a Facebook account – the good ole days. A year or two later, Facebook created a separate section for high school students, and not too long after that, anyone on the planet could get a Facebook account, and the growing/changing audience necessitated changes in the platform.

Facebook is a great way to find old friends and catch up, and it's also an easier way to update everyone all at once what you are doing. I found out my best friend was engaged on Facebook ... That's right. I found out by Facebook before I got a phone call. Facebook is like a drug - it's addictive. Some people live there all day.

If you work for an IT company, you know that technology is constantly changing. To keep up with evolutions in technology and perceived needs of the growing user base, Facebook will update its platform every few months. If you have a Facebook account, you've probably noticed that they released a new layout this week. You've probably also noticed all of your friends' status changes complaining about how they hate the way it looks, how "It's too hard to use." Those friends hated the old "new Facebook," and somewhere down the road, they've learned to love and/or depend on that "new Facebook" which is now in the "old Facebook" category. It's pretty annoying right?

Here's my advice for the change-averse:

  1. If Facebook didn't change, it would get stagnant and someone else would introduce something better ... The same way Facebook supplanted MySpace. DEAL WITH IT.
  2. If you don't like the changes Facebook makes, DELETE your account and move to a new Social Network like Twitter or try out Google+.
  3. Instead of complaining how hard the new Facebook is to use, take the time to READ the instructions they have provided for you ... From a desktop you are able to mouse over a section and it will tell you what it means and how to use it.
  4. Last but not least – whining is for babies and last time I checked you were in your 20's, 30's, 40's, and up - so suck it up!

Whew! Now that felt good ... :-)

- Natalie

Categories: 
September 14, 2011

FaxLogic: Tech Partner Spotlight

This is a guest blog from FaxLogic CEO Eric Lenington. The unique FaxLogic service combines the best of analog fax, Internet fax, and fax servers to create a highly reliable, secure and scalable collaborative environment.

Why the (Right) Cloud is the Best Place for Your Documents

Every business produces and consumes documents — this includes both paper and digital, both those created internally and those received from customers and business partners — all needing to be sorted and organized and most needing to be safely stored and easily retrieved (and ultimately, securely disposed of when they are no longer needed). The vast majority of companies find themselves trying to do this today in highly fragmented ways and usually with radically different approaches for paper documents than with digital ones. Often different departments, or even different groups within a department, develop their own way to deal with "their" documents, a way that "works for them."

Digital documents are usually stored on in-house servers, on "shares" with folder structures that may only make sense to the person that originally built it — not to the person trying to find something in it. And few companies can say that they don't have reams of paper files stored in file rooms or in "personal" file cabinets. FaxLogic helps our customers solve this problem by seamlessly integrating their paper and digital worlds.

We do this by supporting their existing network of fax machines, scanners and multi-function printers (the "gateways" to the digital world for paper documents) and by incorporating key features of current technologies that we are all familiar with – like email and search engines – into the realm of organizing, archiving, retrieving and sharing documents. FaxLogic is a cloud-based service, running on a cloud-based infrastructure, and it uses "the cloud" to safely and securely store our customer's documents (whether paper or digital). This was no accident, and that is what I will focus on in this article, trying to "demystify" the cloud a bit, and discuss why it's the best place for your documents.

What is "the Cloud" and What Value does it Bring?
Wikipedia, one of my favorite sources for good information, defines "cloud computing" like this:

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).

As I said earlier, FaxLogic is a cloud-based service; we are the "application" (document management) that is delivered to the "client" (our customer's web browser). And we run on a cloud-based infrastructure, using providers like SoftLayer to manage the hardware layer that our application runs on and the networking layer that we use to deliver our service to our customers. Leveraging that "best of breed" infrastructure is a huge win for us, letting us focus where we add value – our application – while leaving the "plumbing" to others. Of course, a choice like that isn't made lightly.

From Wikipedia's definition, the term "shared resources" is the key. By leveraging cloud-based infrastructure and platform resources, we are able to use a small portion of a much larger and more robust environment than we could economically build ourselves. But the big kicker is that even though we are using only a small portion of that environment, we get to take advantage of the whole architecture and all its capabilities, just as if we were the only application running on it.

The "80% Rule"
An anecdotal number that's been thrown around a lot, the "80% rule" says that 80% of all businesses fail within some short time period after a major catastrophe, like a fire, flood or earthquake. But this isn't just an anecdote, numbers in the 60-90% range are real and well-documented. A study conducted by the insurance giant Chubb in 2008 put the likelihood of business failure after a fire at 70%. According to FEMA, of businesses without a disaster recovery plan already in place, 80% of those affected by hurricane Andrew in 1992 were out of business within three years. I won't bore you with a long list of depressing statistics, a quick Google search will turn up many more. The point is that data loss, whether caused by natural disaster, human error, or malicious activity, is, more often than not, very difficult to overcome.

Paper files stored in file cabinets, and even digital files stored on backed-up in-house servers, are vulnerable. Ask yourself what you would do tomorrow if even half of the documents critical to your business were destroyed tonight.

The FaxLogic Cloud Solution
Now, I don't want to suggest for one second that FaxLogic is the single solution for surviving such an event or that our platform should be thought of as a comprehensive disaster recovery solution. It is neither. But it is a critical part of the solution. When it comes to disaster recovery, Ben Franklin's "ounce of prevention" couldn't be more relevant. And as it applies to your business documents, that ounce is to get those documents out of harms way in the first place. This is where the cloud comes in.

Companies like SoftLayer provide cloud storage as a service – a highly scalable, secure environment to safely store files of virtually any kind. The architecture that such services are built on and the layers of redundancy they incorporate are beyond the reach of most small and many medium sized companies, but through the magic of cloud computing, we only need a small portion of that shared resource, while still getting to take advantage of the whole thing. The bottom line is that a well-designed cloud storage service will be hundreds or even thousands of times more reliable and durable than anything most businesses could economically build themselves, not to mention more secure.

FaxLogic takes our small portion of that shared resource, and through our application, makes it even more reliable and durable, by doing things like ensuring broad geographic distribution of multiple copies of each file, so there is no single point of failure even in the face of a major regional disaster.

Beyond the Worst Case Scenario
Secure, reliable cloud-based storage is just the basic building block that our application makes useful. Just the fact that your business documents are safer in the cloud isn't the whole story, nor is it the whole value proposition of the cloud. Beyond the worst case scenario, storing your documents in the cloud brings real and tangible benefits to your day-to-day activities. We make it easy to capture both paper and digital documents and store them in the cloud, organize and easily find your documents when you need them, collaborate and share documents while controlling who has access to confidential information, and manage everything from a simple browser-based interface.

Think about how much easier day-to-day activity would be with capabilities like being able to access a shared document library from any Internet-enabled device, instantly find a faxed copy of a purchase order from six months ago by knowing only the name of the sender, or easily pull up a client's latest work order revision without having to figure out who's desk the client's folder is on. We use the cloud to make this possible. By getting your documents out of their hiding places (stacks of paper on people's desks, file cabinets down the hall, or even "shares" on local servers) that information is more freely accessible to those who need it.

Take Action
Businesses of all sizes can and are benefiting today from a wide range of cloud-based services, most of which weren't even available five years ago. The underlying value proposition they all have in common is that they give each customer access to a small piece of a large "shared resource," one that generally wouldn't be economically feasible to build and support in-house. And each customer can take advantage of the scale and capabilities of the whole resource. When it comes to capturing, storing, organizing, retrieving and sharing documents, the cloud's value proposition offers a clear advantage over any on-site approach.

FaxLogic has built a best-in-class cloud-based application on top of best-in-class cloud-based infrastructure and platform services, giving our customers a multiple of that value proposition. By letting our customers leverage their existing equipment and without requiring radical changes to their existing business processes, we make it easy to start taking advantage of the benefits of cloud storage for all of their paper and digital documents.

-Eric Lenington, FaxLogic

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
September 13, 2011

SoftLayer Features and Benefits - Automation

Features and benefits ... They're like husband and wife, horse and carriage, hammer and nails! They are inseparable and will always complement each other. I wanted to jump right into a key "features and benefits" analysis of one of the value propositions of the SoftLayer platform, but before I did, I want to make sure we are all on the same page about the difference between the two.

A feature is something prominent about a person, place or thing. It's usually something that stands out and makes whatever you're talking about stand out — for the purpose of this discussion it will be, at least. It could be something as simple as the new car you're buying having a front windshield or the house you're looking to buy having a garage. Maybe it's something a little more distinct like having your car's air conditioner stay cool and blow for 15 min after the ignition is switched to the ACC position when you turn your engine off while pumping gas. Maybe your house has a tank-less water heater. These examples are indeed real features, but the first two are more or less expected ... The last two make this particular car and this particular house stand out.

So where do the benefits come in? Benefits are features that are useful or profitable to you. With you being the operative word here. Think about it: If a feature does not provide any use to you, why would you care? Let's go back to the car with its unique A/C feature. What if you live in Greenland? Who cares that the A/C will stay on? You may not even care for the feature of having an air conditioner at all! Talk about that feature in Dallas, TX, where it has been over 100 degrees for the last 2 months and counting, and all of a sudden, this feature provides a real benefit!

It's now your cue to ask how all of this relates to hosting or, more specifically, SoftLayer.

{ ... Waiting for you to ask ... }

I am glad you asked! If you haven't noticed, SoftLayer boasts a wide array of features on our website, and I would like to point out some of the benefits that may not be apparent to everyone, starting with automation. You're probably aware that SoftLayer has one of the most robust and full featured automation platforms in the industry.

Automation

Think about the last time your IT director sent an email that went into your junk mail folder ... You happen to see it on Sunday night, and it reads, "Please stand up five test servers for a new project by the Monday morning meeting." You know that the vendors you typically use take anywhere from 3 days to 2 weeks to stand up new servers, so you wouldn't have had a problem if you saw the email a week ago when it was sent — but you didn't. So to avoid getting a smudge on your perfect employee record, you stumble across softlayer.com where automation enables us to deliver your five servers in 2 hours. Talk about a benefit: You still have time to watch a little TV before going to bed ... Five servers, to your exact specifications, all deployed before you could Google the orgin of "rubber baby buggy bumbers." (For those who care, it was a tag line said by Arnold Schwarzenegger in the movie Last Action Hero.)

At the heart of our automation platform lives the dedicated server, and the blood that courses though our network is the API. All that's left is the pretty face (which we call the Customer Portal). Our portal provides a graphical user interface to control every aspect of your account from ordering new servers, IP allocations and hardware reboots to port control, port speed selection and billing matters. If you're more into the behind-the-scenes stuff, then you can use all the same controls from the comfort of your own application via the API. Sounds like a lot of features to me, where are the benefits?

To start, you have options! Who doesn't like options? You get to choose how you want to manage your account and infrastructure. We don't force you into "our" way. Secondly, being able to do most functions yourself enables you to be more efficient. You know what you want, so you can log in and get it. No need to wait two hours for your firewall rule set to update; just log in and change it. You want to add load balancing to your account? Log in and order it! How about SAN replication? ... I think you see where I'm going with this. Our portal and automation bring this control to your computer anywhere in the world! Some of these features even extend to your iPhone and android platform. Now you can update your support tickets while at the park with the kids.

Look for a second installment of our study on SoftLayer Features and Benefits! There are many more features that I want to translate into benefits for you, so in the more familiar words of Arnold Schwarzenegger, "I'll be back"!

-Harold

August 31, 2011

Verecloud: Tech Partner Spotlight

This is a guest blog from Verecloud, a technology partner that makes it easier for small- and medium-sized businesses to shop for, select, purchase, manage and monitor the performance of their cloud services and related spending.

Cloudwrangler from Verecloud

Ubiquitous Internet access and technological advances in virtualization and IT management have caused an explosion in the availability and adoption of cloud services. Just a few years ago, it would take hours – if not days – to activate a new cloud service for a customer. SoftLayer can now perform this feat with servers in minutes, and other providers of email, CRM and accounting solutions have equally fast turn-up times.

The cloud gives small- and medium-sized businesses (SMBs) access to enterprise grade technology so that they can compete more effectively with little, if any, capital investment, so those SMBs are prime consumers of cloud services. By moving to cloud services, their businesses gains flexibility and affordable scalability to throttle their infrastructure and services up and down as their business grows, changes, moves locations or becomes more mobile.

Even with all of those benefits, adding a little cloud here and a little cloud there ends up making it difficult for these SMBs to manage all of the disparate services. Who is paying for what? Are they accounted for in expense reports? How can you allocate the costs to your sales, marketing, operations or support departments? Is IT aware of all of the cloud services? What happens if someone leaves the company and you need to deactivate their access and reassign all of their data to other employees?

Verecloud's answer to all of these questions is the Cloudwrangler app store for small businesses. Simply put, it is a single source for SMBs to discover, buy, use and manage their cloud services. This platform makes finance happy since they can properly track and manage costs. IT is happy because they are aware of all the services being used in the company and can manage them from a single control panel. HR is happy because they can monitor and regulate employee access when necessary. Everyone is happy.

Verecloud is proud to feature SoftLayer as a key partner and suppler in the Cloudwrangler marketplace (which also happens to be powered by SoftLayer's CloudLayer Computing). In addition to the infrastructure piece, we offer business class email, backup and recovery, and collaboration capabilities that can be incorporated quickly, seamlessly and affordably into any business:

Cloudwrangler Services

We're staying busy building out more features and functionality to the Cloudwrangler marketplace, and we're excited about the partnerships we'll make as we keep the community growing. If you're interested in learning more about Cloudwrangler, visit at Verecloud.com today.

-Russel Wurth, Verecloud

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
August 25, 2011

The Beauty of IPMI

Nowadays, it would be extremely difficult to find a household that does not store some form of media – whether it be movies, music, photos or documents – on their home computer. Understanding that, I can say with confidence that many of you have been away from home and suddenly had the desire (or need) to access the media for one reason or another.

Because the Internet has made content so much more accessible, it's usually easy to log in remotely to your home PC using something like Remote Desktop, but what if your home computer is not powered on? You hope a family member is at home to turn on the computer when you call, but what if everyone is out of the house? Most people like me in the past would have just given up altogether since there would be no clear and immediate solution. Leaving your computer on all day could work, but what if you're on an extended trip and you don't want to run up your electricity bill? I'd probably start traveling with some portable storage device like a flash drive or portable hard drive to avoid the problem. This inelegant solution requires that I not forget the device, and the storage media would have to be large enough to contain all necessary files (and I'd also have to know ahead of time which ones I might need).

Given these alternatives, I usually found myself hoping for the best with the portable device, and as anticipated, there would still be some occasions where I didn't happen to have the right files with me on that drive. When I started working for SoftLayer, I was introduced to a mind-blowing technology called IPMI, and my digital life has never been the same.

IPMI – Intelligent Platform Management Interface – is a standardized system interface that allows system administrators to manage and monitor a computer. Though this may be more than what the common person needs, I immediately found IPMI to be incredible because it allows a person to remotely power on any computer with that interface. I was ecstatic to realize that for my next computer build, I could pick a motherboard that has this feature to achieve total control over my home computer for whatever I needed. IPMI may be standard for all servers at SoftLayer, but that doesn't mean it's not a luxury feature.

If you've ever had the need to power on your computers and/or access the computer's BIOS remotely, I highly suggest you look into IPMI. As I learned more and more about the IPMI technology, I've seen how it can be a critical feature for business purposes, so the fact that it's a standard at SoftLayer would suggest that we've got our eye out for state-of-the art technologies that make life easier for our customers.

Now I don't have to remember where I put that flash drive!

-Danny

April 21, 2011

Standing Cloud: Tech Partner Spotlight

This is a guest blog from Dave Jilk of Standing Cloud, a SoftLayer Tech Marketplace Partner specializing in automating cloud application deployment and streamlining management.

Standing Cloud's Application Layer for the SoftLayer Cloud

When we first came across the SoftLayer Cloud, we were impressed by the breadth of what it allowed the user to do through a web browser. Beyond the basic infrastructure capabilities of provisioning servers and storage (that you can find from other providers), the SoftLayer console and API allow full access to the networking, security, and server console capabilities of the system. It's as though you can take over the mind of a network administrator and have him or her do your bidding.

A host of networking features that come with the offering with the offering were especially exciting to us (see the end of this post for details). Now, when I say "us," I mean our Founding System Architect, Joel Wampler. Joel breathes network protocols, eats open source technology stacks for most of his meals and speaks in Linux command line. I, in contrast, wouldn't have the first idea how to make good use of those network features, but his amazement was enough to be contagious. I'm a software developer by trade, not a systems or network architect, and increasingly I'm mostly a business user ... And as I've transitioned to more of a business-centric focus, I've become the target demographic for Standing Cloud. The distinction between business users in a technical company and technical users in a business are why the Standing Cloud service is so powerful on the SoftLayer Cloud.

For business users and application developers, what we call the "dark cloud" (IaaS without an application layer) is not very useful and relatively intimidating. Business users primarily want SaaS - the ability to use applications without any consideration of the mechanics. Developers want APaaS or PaaS - the ability to customize existing applications or build them from scratch, without any (or much) consideration of the underlying technology stack or infrastructure.

Standing Cloud delivers all of this, the way it ought to be, on the SoftLayer Cloud. An end user can deploy a pre-packaged application in minutes with just a few clicks. We incorporate best practices so you take advantage of all the Standing Cloud and SoftLayer capabilities without having to know about them. As a developer, you can deploy one of these applications and then customize the code without having to think about system security configuration, memory parameters or other system administration issues. Just sync with your repository on Github or Subversion and the code will be uploaded and ready to run.

These "startup" benefits are just the beginning, though. Standing Cloud makes it easy to "move" your application - to a different server if you need more (or less) capacity, to a shared server if you are a solution provider and want to reduce the cost to your clients, or to a "test drive" if you want to experiment with an upgrade or code changes but don't want to affect the production deployment. We monitor the application and its status 24x7, and you receive notifications if it is down or performing slowly - and optionally, we can automatically revive it on a new server if the situation warrants.

If you want to open the hood, you can. Because of the way Standing Cloud deploys and manages applications, an adventurous end-user can easily access the application code and the PaaS layer. And a developer who has a special need can dive into the infrastructure layer through our browser based terminal window. Unlike most SaaS and PaaS systems, Standing Cloud keeps these details out of your hair but does not prevent you from accessing and changing them.

If you are just getting started with the SoftLayer Cloud, and you are not a system administrator, I highly recommend that you explore the Standing Cloud Application Network. Instead of being faced with the "dark cloud," you'll have more than 80 application choices (and we take requests if your favorites aren't included yet!). For developers, we offer language support for Java, Ruby, PHP, and Python.

If you are a system administrator and an existing SoftLayer customer, you may want to consider Standing Cloud as a time saver. There are so many powerful (and challenging!) capabilities to manage on SoftLayer for your complex, mission critical applications. Is deploying and locking down a server running Drupal or SugarCRM the best use of your time?

Finally, we would love to hear from you. Send an email to support@standingcloud.com, and tell us what you need, how you want to use the cloud, and what we could do better. Our users drive our product evolution, so please tell us what you think!

And for those of you who are curious about the network features I mentioned Joel salivating over at the start of the post, here are a few highlights:

  • Up to Gigabit speeds both internally and to the Internet
  • Private IP blocks are assigned as a VLAN so that other customers cannot access them
  • IPv6 capable
  • Free inbound bandwidth, and 1000GB of outbound bandwidth included
  • Ability to share an IP address across multiple machines (excellent for high availability solutions)

-Dave Jilk, Standing Cloud

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
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