Posts Tagged 'Press'

January 15, 2014

Keep Spending Most Our Lives Livin' in a Gamer's Paradise

With apologies to Coolio, I couldn't resist adapting a line from the chorus of "Gangsta's Paradise" to be the title of this blog post. While I could come up with a full, cringe-worthy cloud computing version of the song (and perform it), I'll save myself the embarrassment and instead focus on why "Gamer's Paradise" came to mind in the first place. We announced some amazing stats about two gaming customers that use SoftLayer's cloud infrastructure to power popular online games, and I thought I'd share an interesting observation about that news.

More than 130 million gamers rely on SoftLayer infrastructure. SoftLayer is virtually invisible to those gamers. And that's why gaming companies love us.

When would a gamer care where a game is hosted? Simple: When gameplay is unavailable, lagging, or otherwise underperforming. Because we deliver peak cloud performance consistently for our gaming customers, we'll continue to live in the shadows of gamers' collective consciousness (while taking center stage in the minds of game producers and developers).

It's easy to get caught up in discussing the technical merits of our cloud hosting platform. Speeds and feeds provide great metrics for explaining our infrastructure, but every now and then, it's worthwhile to step back and look at the forest for the trees. Instead of talking about how bare metal resources consistently outperform their virtual server equivalents, let's take a look at why our gaming customers need as much server horsepower as we can provide:

As you can see, the games we're hosting for our customers are a little more resource-intensive than Tic-tac-toe and Pong. By leveraging SoftLayer bare metal infrastructure, gaming companies such as KUULUU and Multiplay can seamlessly support high definition gameplay in massive online environments for gamers around the world. When KUULUU launched their wildly popular LP Recharge Facebook game, they trusted our platform all the way from beta testing through launch, daily play, and updates. When Multiplay needed to support 25,000 new users in Battlefield 4, they spun up dedicated SoftLayer resources in less than four hours. If gamers expect a flawless user experience, you can imagine how attentive to infrastructure needs gaming companies are.

As more and more users sign on to play games online with Multiplay, KUULUU, and other gaming customers on our platform, we'll celebrate crossing even bigger (and more astounding) milestones like the 130 million mark we're sharing today. In the meantime, I'm going to go "check on our customers' servers" with a few hours of gameplay ... You know, for the good of our customers.

-@khazard

More Info: Multiplay and KUULUU Launch Games with SoftLayer, an IBM Company - Gaming companies flock to SoftLayer’s cloud, adding to 130 million players worldwide

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