Posts Tagged 'Program'

October 14, 2011

Incubators - Beyond Middle School Science Class

The first thing that comes to my mind when I hear the word "incubator" is my middle school science class. I can't remember if we did a project or just read about it, but I am positive it was a point of focus for way too long. We learn about incubators as containers in which environmental conditions may be controlled and maintained to provide a suitable place for growth. In my middle school science class, incubators helped eggs embryos grow, develop and eventually hatch. When I heard the term getting thrown around in our offices, I was pretty confused.

As it turns out, incubators programs like Tech Wildcatters and TechStars do the same thing ... only with startups (and fewer egg shells).

As Paul mentioned in Fueling Startups with TechStars, TechStars has a series on Bloomberg TV that follows a few startups in TechStars New York from the application stage through their 3 month program and Demo Day. While I understood the basic premise of the incubator programs, seeing the way they documented it was like a crash course ... So much so that when I talk about it with family and friends (and see their confused faces), I just pull up the first episode:

Just like a science class incubator that provides an egg with light, movement and an environment to mimic conditions required for growth, startup incubators give young businesses seed money, opportunities to pitch businesses to investors, and access to mentors and sponsors who are all there to provide support. In the short program term, the companies get exposure, guidance about funding and access to every other service a they could need to succeed. Piecing together that experience outside of the dedicated incubator environment would require a lot more time, effort and capital.

These incubator organizations are also referred to as startup accelerators, and they're like a golden ticket to entrepreneurial success ... And that's why it's so difficult for a startup to get accepted to participate in one of them. The value a startup brings to the table is not just in the idea; it's also in the people behind the idea.

Recently, I attended the kick-off party for the new class of Tech Wildcatters startups, and I got a chance to meet some of these passionate startup owners. Their energy is contagious. My first-hand experience immediately reinforced to my why SoftLayer is so interested in helping foster companies that could redefine and reinvent the future.

All of these comparisons between about incubators and eggs have made me pretty hungry ... If you need me, I'll be down the street getting an omelet.

-Rachel

October 13, 2011

Fueling Startups with TechStars

One of the coolest things that we get to do as a company is support the growing and thriving community of technology entrepreneurs.

Programs like TechStars provide us with the perfect opportunity to directly plug into some of the best and brightest tech talent anywhere in the world. As the number one startup accelerator in the world, TechStars receives applications from thousands of companies each year, and they only select the best of the best to be members of the program. Member companies receive perks like top-notch mentorship, free hosting, funding and the chance to present their products to venture capitalists and angel investors at the end of the program.

Several SoftLayer executives serve as mentors for TechStars, which allows us to share some of the knowledge (and some of the mistakes) we've gathered along the way. In fact, the inaugural class of the new TechStars Cloud in San Antonio will have access to SoftLayer's CSO George Karidis, our CTO Duke Skarda and me as Mentors. Not too long ago, SoftLayer was a startup, too — just a bunch of guys with a great vision, a few credit cards, and not much more. We understand how important it is to get good help and advice from others who have traveled the road before.

That's why we created the SoftLayer Startup Program. Companies in our program receive more than just advice, best practices and industry insight from us; we also provide tangible resources. Every selected company gets a free year of hosting with SoftLayer. This includes:

  • A $1,000 per month credit for dedicated hosting, cloud hosting, or any kind of hybrid hosting setup
  • Advanced infrastructure help and advice
  • A dedicated Senior Account Representative
  • Marketing support

The selection process for the SoftLayer Startup Program is pretty competitive as well, but because Tech Stars member companies had to beat the odds to get into that program, they are granted automatic admission to our program. Several of the companies who've gone through TechStars and through the SoftLayer Startup Program have become loyal customers, and you can see many of them in our Technology Partners Marketplace, where we spotlight innovative ways members of the SoftLayer community are building their businesses on our platform.

Calling All Startups!

If you're involved in a startup right now, and you're looking to get the help you deserve, email me, and I'll help you get your application submitted for the SoftLayer Startup Program. If you're focused on Cloud Infrastructure or Cloud Tools development, you have an even bigger opportunity: Priority-consideration applications for the inaugural class of TechStars Cloud are due October 21. The first class will run in San Antonio Texas from January through April of 2012. If you need just a bit more time to apply, the final application deadline is November 2. Head over to TechStars Cloud to get more information and to apply to join the latest, greatest edition of TechStars ... And you get guaranteed admission into our program where you'll enjoy all of the SoftLayer-specific benefits above!

-@PaulFord

P.S. If you want some insight into what it's like to work in a technology incubator, we recommend the TechStars series on BloombergTV that has documented the ups and downs of a few of the participants in TechStars New York.

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