Posts Tagged 'Resources'

July 10, 2013

The Importance of Providing Startups a Sandbox

With the global economy in its current state, it's more important than ever to help inspired value-creators acquire the tools needed to realize their ideas, effect change in the world, and create impact — now. I've had the privilege of working with hundreds of young, innovative companies through Catalyst and our relationships with startup accelerators, incubators and competitions, and I've noticed that the best way for entrepreneurs to create change is to simply let them play! Stick them in a sandbox with a wide variety of free products and services that they can use however they want so that they may find the best method of transitioning from idea to action.

Any attention that entrepreneurs divert from their core business ideas is wasted attention, so the most successful startup accelerators build a bridge for entrepreneurs to the resources they need — from access to hosting service, investors, mentors, and corporate partners to recommendations about summer interns and patent attorneys. That all sounds good in theory, and while it's extremely difficult to bring to reality, startup-focused organizations like MassChallenge make it look easy.

During a recent trip to Boston, I was chatting with Kara Shurmantine and Jibran Malek about what goes on behind the scenes to truly empower startups and entrepreneurs, and they gave me some insight. Startups' needs are constantly shifting, changing and evolving, so MassChallenge prioritizes providing a sandbox chock-full of the best tools and toys to help make life easier for their participants ... and that's where SoftLayer helps. With Kara and Jibran, I got in touch with a few MassChallenge winners to get some insight into their experience from the startup side.

Tish Scolnik, the CEO of Global Research Innovation & Technology (GRIT), described the MassChallenge experience perfectly: "You walk in and you have all these amazing opportunities in front of you, and then in a pretty low pressure environment you can decide what you need at a specific moment." Tish calls it a "buffet table" — an array of delectable opportunities, some combination of which will be the building blocks of a startup's growth curve. Getting SoftLayer products and services for free (along with a plethora of other valuable resources) has helped GRIT create a cutting-edge wheelchair for disabled people in developing countries.

The team from Neumitra, a Silver Winner of MassChallenge 2012, chose to use SoftLayer as an infrastructure partner, and we asked co-founder Rob Goldberg about his experience. He explained that his team valued the ability to choose tools that fit their ever-changing and evolving needs. Neumitra set out to battle stress — the stress you feel every day — and they've garnered significant attention while doing so. With a wearable watch, Neumitra's app tells you when your stress levels are too high and you need to take a break.

Jordan Fliegal, the founder and CEO of CoachUp, another MassChallenge winner, also benefited from playing around in the sandbox. This environment, he says, is constantly "giving to you and giving to you and giving to you without asking for anything in return other than that you work hard and create a company that makes a difference." The result? CoachUp employs 20 people, has recruited thousands of judges, and has raised millions in funding — and is growing at breakneck speed.

If you give inspired individuals a chance and then give them not only the resources that they need, but also a diverse range of resources that they could need, you are guaranteed to help create global impact.

In short: Provide a sandbox. Change the world.

-@KelleyHilborn

June 11, 2012

"World IPv6 Launch Day" and What it Means for You

June 6, 2012, marked a milestone in the further advancement of the Internet: World IPv6 Launch Day. It was by no means an Earth-shattering event or a "flag day" where everyone switched over to IPv6 completely ... What actually happened was that content providers enabled AAAA DNS records for their websites and other applications, and ISPs committed to providing IPv6 connectivity to at least 1% of their customers by this date.

What's all of this fuss about the IPv6 transition about? The simplest way to explain the situation is that the current Internet can stay working as it does, using IPv4 addresses, forever ... if we're okay with it not growing any more. If no more homes and businesses wanted to get on the Internet, and no more new phones or tablets were produced, and no more websites or applications were created. SoftLayer wouldn't be able to keep selling new servers either. To prevent or lose that kind of organic growth would be terrible, so an alternative had to be created to break free from the limitations of IPv4.

IPv4 to IPv6

The long-term goal is to migrate the entire Internet to the IPv6 standard in order to eliminate the stifling effect of impending and inevitable IP address shortages. It is estimated that there are roughly 2.5 billion current connections to the Internet today, so to say the transition has a lot of moving parts would be an understatement. That complexity doesn't lessen the urgency of the need to make the change, though ... In the very near future, end-users and servers will no longer be able to get IPv4 connections to the Internet, and will only connect via IPv6.

The primary transition plan is to "dual-stack" all current devices by adding IPv6 support to everything that currently has an IPv4 address. By adding native IPv6 functionality to devices using IPv4, all of that connectivity will be able to speak via IPv6 without transitional technologies like NAT (Network Address Translation). This work will take several years, and time is not a luxury we have with the dwindling IPv4 pool.

Like George mentioned in a previous post, I see World IPv6 Launch day as a call-to-action for a "game changer." The IPv6 transition has gotten a ton of visibility from some of the most recognizable names on the Internet, but the importance and urgency of the transition can't be overstated.

So, what does that mean for you?

To a certain extent, that depends on what your involvement is on the Internet. Here are a few steps everyone can take:

  • Learn all you can about IPv6 to prepare for the work ahead. A few good books about IPv6 have been published, and resources like ARIN's IPv6 Information Wiki are perfect places to get more information.
  • If you own servers or network equipment, check them for IPv6 functionality. Upgrade or replace any software or devices to ensure that you can deliver native IPv6 connectivity end-to-end without any adverse impact to IPv6 users. If any piece of gear isn't IPv6-capable, IPv6 traffic won't be able to pass through your network.
  • If you are a content provider, make your content available via IPv6. This starts with requesting IPv6 service from your ISP. At SoftLayer, that's done via a zero-cost sales request to add IPv6 addresses to your VLANs. You should target 100% coverage for your services or applications — providing the same content via IPv6 as you do via IPv4. Take an inventory of all your DNS records, and after you've tested extensively, publish AAAA records for all hostnames to start attracting IPv6 traffic.
  • If you are receiving Internet connectivity to your home or business desktops, demand IPv6 services from your upstream ISP. Also be sure to check your access routers, switches and desktops to ensure they are running the most recent code with stable IPv6 support.
  • If you are running equipment such as firewalls, load balancers, IDS, etc., contact your vendors to learn about their IPv6 support and how to properly configure those devices. You want to make sure you aren't limiting performance or exposing any vulnerabilities.

Starting now, there are no more excuses. It's time to get IPv6 up and running if you want to play a part in tomorrow's Internet.

-Dani

June 7, 2012

Meet Catalyst, SoftLayer's Startup Incubator Program

catalyst [kat-l-ist] noun - A person or thing that precipitates an event or change. also SoftLayer's killer startup incubator program.

It's official, Catalyst has launched on the SoftLayer website:

Catalyst Startup Program

You've heard us talk about SoftLayer's ongoing involvement with entrepreneurs, incubators, accelerators and startup events, but for the most part, we've been flying "under the radar" without an official presence on SoftLayer's website. The Catalyst team has been busy building relationships with more than 50 of the world's best startup-focused organizations, and we've been working directly with hundreds of startups and entrepreneurs to provide some pretty unique resources:

$1,000/month Hosting Credit

SoftLayer is the world's most advanced cloud, dedicated and hybrid hosting company. We integrate best-in-class technology and connectivity into the industry's only fully-automated platform, empowering startups with complete access, control, security and scalability. Startups in Catalyst get a $1000/month credit for hosting for one full year. That includes dedicated servers, cloud servers or a hybrid compute environment.

Mentorship from SoftLayer Innovation Team

You'll get connected with SoftLayer's award-winning Innovation Team. These are the über smart guys who created the SoftLayer Automated Platform. They're our most senior technology team, and they're experts at things like massively scalable software and hardware architectures, cloud, globally distributed computing, security, "Big Data" databases and all the other crazy new "best and next" practices in modern and forward-looking compute.

Increased Market Visibility

Catalyst startups receive marketing opportunities with SoftLayer like guest blog posts on the InnerLayer, video interviews, white papers and use cases to help you tell the world about the cool stuff you're doing. When you're out of Beta, ask about our Technology Partners Marketplace, which exposes you to thousands of our customers.

Empowering entrepreneurs and startups is a core principle for SoftLayer, and we're doing everything we can to provide the platform for the next Facebook, Twitter or Tumblr. The Catalyst page on our website might be brand new, but the startup companies in Catalyst today are already taking advantage of $100,000+ of free hosting ... every month. How is that possible? We've got friends in the right places:

Catalyst Startup Program

Cultivating a pipeline of amazing startup companies has been easy, thanks to organizations like the TechStars Global Accelerator Network and the other featured partners we're recognizing this month. Without any official "public" presence, we've become a go-to resource in the startup community ... Having a Catalyst site to call "home" is just icing on the cake. If you have a few minutes and you want to learn more about whether SoftLayer may be able to help you build your idea or fuel your startup, head over to the Catalyst startup incubator page and submit a quick application.

Join Catalyst » See Change.

-@PaulFord

May 14, 2012

Synergy and Cloud - Going Beyond the Buzzwords

Citrix Synergy 2012 took over San Francisco this week. Because Citrix is one of SoftLayer's technology partners, you know we were in the house, and I thought I'd share a few SoftLayer-specific highlights from the conference.

Before I get too far, I should probably back up give you a little context for what the show is all about if you aren't familiar with it. In his opening keynote, Citrix CEO Mark Templeton explained:

"We call it 'Citrix Synergy,' but really it's 'Synergy' because this is an event that's coordinated by us across a hundred sponsors, our ecosystem partners, companies in the industry that we work together with to bring you an amazing set of solutions around cloud, virtualization, networking and mobility."

Given how broad of a spectrum those areas of technology represent, the short four-day agenda was jam-packed with informational sessions, workshops, demos and conversations. It goes without saying that SoftLayer had to be in the mix in a BIG WAY. We had a booth on the expo hall floor, I was lined up to lead a breakout session about how business can "learn how to build private clouds in the cloud," and we were the proud presenting sponsor of the huge Synergy Party on Thursday night.

Our partnership with Citrix is unique. We incorporate Citrix NetScaler and Citrix XenServer as part of our service offerings. Plus, Citrix is also a SoftLayer customer, using SoftLayer infrastructure to offer a hosted desktop solution. Designed and architected from the ground up to run in the cloud, the Citrix Virtual Demo Center provides a dashboard interface for managing Citrix XenDesktop demo environments that are provisioned on-demand using SoftLayer's infrastructure.

My biggest thrill at the conference came when I was asked to speak and share a little of our expertise in a keynote address on simplifying cloud networking. I like to tell people I have a great face for radio, but that didn't keep me off the stage. The hall was packed to capacity and after defeating a few "demo gremlins," I got to show off how easy SoftLayer makes it for our customers to take advantage of amazing products like Citrix Netscaler VPX:

In my "Learn How to Build Private Clouds in the Cloud" breakout session, I had a little more time to speak to the larger question of how SoftLayer is approaching the shift to cloud-specific architectures and share some best practices in moving to a private cloud. Private clouds are a great way to provide real-time service delivery of IT resources with a single-tenant, customized, secure environment. However, the challenge of scaling and managing physical resources still exists, so I tried to explain how businesses can leverage an Infrastructure-as-a-Service provider to add scalability to a private cloud environment.

Thanks to SynergyTV, that presentation has been made available for all to see:

As I joked at the beginning of the breakout session, an attendee at Citrix Synergy was probably bombarded by "the cloud" in presentations and conversations at the show. While it's important to demystify the key terms we use on a daily basis, a few straight days of keynotes and breakout sessions about the cloud can get you thinking, "All work and no play makes Jack a dull boy." Beyond our capabilities as a cloud infrastructure provider, SoftLayer knows how to have a good time, so after we took care of the "work" stuff in the sessions above, we did our best to help provide a little "play" as well. This year, we were the proud sponsor of the Synergy Party, featuring Lifehouse!

Citrix Synergy 2012 was a blast. As a former rocket scientist, I can say that authoritatively.

-@nday91

October 13, 2011

Fueling Startups with TechStars

One of the coolest things that we get to do as a company is support the growing and thriving community of technology entrepreneurs.

Programs like TechStars provide us with the perfect opportunity to directly plug into some of the best and brightest tech talent anywhere in the world. As the number one startup accelerator in the world, TechStars receives applications from thousands of companies each year, and they only select the best of the best to be members of the program. Member companies receive perks like top-notch mentorship, free hosting, funding and the chance to present their products to venture capitalists and angel investors at the end of the program.

Several SoftLayer executives serve as mentors for TechStars, which allows us to share some of the knowledge (and some of the mistakes) we've gathered along the way. In fact, the inaugural class of the new TechStars Cloud in San Antonio will have access to SoftLayer's CSO George Karidis, our CTO Duke Skarda and me as Mentors. Not too long ago, SoftLayer was a startup, too — just a bunch of guys with a great vision, a few credit cards, and not much more. We understand how important it is to get good help and advice from others who have traveled the road before.

That's why we created the SoftLayer Startup Program. Companies in our program receive more than just advice, best practices and industry insight from us; we also provide tangible resources. Every selected company gets a free year of hosting with SoftLayer. This includes:

  • A $1,000 per month credit for dedicated hosting, cloud hosting, or any kind of hybrid hosting setup
  • Advanced infrastructure help and advice
  • A dedicated Senior Account Representative
  • Marketing support

The selection process for the SoftLayer Startup Program is pretty competitive as well, but because Tech Stars member companies had to beat the odds to get into that program, they are granted automatic admission to our program. Several of the companies who've gone through TechStars and through the SoftLayer Startup Program have become loyal customers, and you can see many of them in our Technology Partners Marketplace, where we spotlight innovative ways members of the SoftLayer community are building their businesses on our platform.

Calling All Startups!

If you're involved in a startup right now, and you're looking to get the help you deserve, email me, and I'll help you get your application submitted for the SoftLayer Startup Program. If you're focused on Cloud Infrastructure or Cloud Tools development, you have an even bigger opportunity: Priority-consideration applications for the inaugural class of TechStars Cloud are due October 21. The first class will run in San Antonio Texas from January through April of 2012. If you need just a bit more time to apply, the final application deadline is November 2. Head over to TechStars Cloud to get more information and to apply to join the latest, greatest edition of TechStars ... And you get guaranteed admission into our program where you'll enjoy all of the SoftLayer-specific benefits above!

-@PaulFord

P.S. If you want some insight into what it's like to work in a technology incubator, we recommend the TechStars series on BloombergTV that has documented the ups and downs of a few of the participants in TechStars New York.

May 27, 2011

SoftLayer Mobile - Coming of Age

The SoftLayer Mobile application allows customers to work with support tickets, examine and control servers, monitor bandwidth information and more. The application is available on two platform: Apple iOS - supporting iPhones and iPads, and the Google Android operating system - supporting mobile phones and devices from a variety of vendors.

The SoftLayer Mobile application is quickly approaching its first birthday. The application was first introduced to the world in June of 2010. Frequent visitors to this blog may remember when we introduced the iPhone application right here in the SoftLayer blog. We got back with you again when the Android application reached the milestone of 100 downloads. Our success with the application continues to this day with the both the iOS and Android versions sporting impressive download statistics which multiply those of a year ago many dozens of times over.

In the course of the past year, we've gotten some great suggestions for improvements from our customers. The first request was for the application to store account passwords a feature which we implemented quickly. From those humble beginnings we added some larger, more complex functionality based on your feedback like two-factor authentication using VeriSign Identity Protection, bandwidth charting, and the ability to check account balances and make one-time payments against those balances from your phone.

We'd love to continue that trend and hope to tap into the experience of the thousands of you who are working with the application. In the coming year, we hope to expand our existing functionality, include new features, and support both new operating systems and new devices. We'd love to hear about your ideas on how we can best improve the SoftLayer Mobile application to make it an even more valuable tool for you.

Would you like improved tracking of your bandwidth? Can we offer greater control over your server's network ports? Do you need to monitor your server's CPU usage even while you're in line at the bank? Is there one particular task that compels you to visit the SoftLayer Customer Portal time and again? If so, and if it would be convenient for you to have that information on the phone in your pocket rather than on the computer at your desk, please let us know!

To offer your suggestions, please create a support ticket in your SoftLayer account detailing your needs. Alternatively, if you are already using the SoftLayer Mobile application, drop us a line through the feedback links built into the Support section.

If you haven't been using the SoftLayer Mobile application, then we'd like to invite you to download it and explore its features. For more information, and for links and information about downloading and installing the application, visit our Mobile Application resource page.

Keep watching that page over the coming months as well. We have some exciting projects in the works and hope to share them with you very soon!

-Scott

October 14, 2010

Full Circle

One of the great things about working in the Hosting industry is knowing that lots of cool stuff is right at your fingertips. Our data centers host tens of thousands of servers, many with several sites, from the smallest mom and pop “about me” type site, to the large scale social networking sites. Another interesting facet of the job is curiosity. I find myself trying to figure out where some of my favorite sites are hosted.

When we get tickets from our customers oftentimes we’ll have to do extensive research to get to the bottom of an issue. As much as I’d like to claim to be a walking tech-dictionary, I’m a horrible liar. Google is a good friend to us, and points us to a wealth of resources. Around the internet there are plenty of white-papers, how-to’s, forums, and tech blogs. Where this gets interesting is when Google points us to a location hosted here at SoftLayer!

I look at this as an example of things going full circle. Customers helping us help customers. The beauty of the tech industry is there really are no trade secrets. The open-source community is great about assisting each other, and those who lean towards Microsoft have tons of tech forums, Technet and MS KB articles. Being able to host many of these types of sites is an honor to me, because we’re doing our part in assisting the IT Community as a whole.

-Matthew

November 13, 2008

Size Isn't Everything

A couple days ago, I took my daughter to her favorite store. We picked up a fair amount and on the way to the car she asked a simple question, or so I thought. “Why did they only fill these bags half way”. Confused I looked at the bags and realized she was holding a bag which had a large stuffed bear in it and was looking at a bag less than half full of canned food.

Being the person I am, rather than attempt to explain this to her I wanted to let her try and figure it out for herself so she would understand it better. When we got home, I filled the rest of the bag with cans and had her try and pick it up, as I expected the bag broke in her hands. I explained to her that the cans were much heavier then the bag. She still doesn’t quite understand the concept that the bag has 2 limits, size and weight but she is starting to understand this concept.

I thought about this story this morning when I started working on a project of determining how many containers a Virtuozzo server could handle based on its system requirements. Just like the bag, a Virtuozzo system has multiple limitations that need to be observed, the size of the containers as well as their “weight”. In this situation “weight” would be the drain on overall system resources. When attempting to determine how many containers a system can handle, you need to take into account not only how many will fit size wise, but also how much of the overall system resources each container will require.

It turns out this question is much easier to ask then to answer. You can take a small server such as a dual core with 4GB of RAM and put 20 or even 30 containers onto the server and have it run flawlessly when those containers are small and do not require much in the way of system recourses. At the same time however I can take a quad proc quad core with 64GB of RAM and grind it to a halt with 1 or 2 containers.

At the end of the day, I have found that you can make just about anything work, but before you attempt to determine what hardware you will need to run a Virtuozzo server, it’s a good idea to have an estimate of what you expect the containers to be doing. What could be worse than spending hours configuring a server and getting it online only to watch it grind to a halt because there are just too many containers completely saturating your system resources?

-Mathew

Categories: 
August 11, 2008

Knowledge is Power

A few years ago, I once had a few managers who made quite an impression on me… each of them pushed me to learn as much as I could about my given profession. Each of them had a personal guideline that really stuck with me. One’s was to “learn two new things a day”, while the other’s was to “improve yourself at every opportunity”.

To this day, I still strive to learn as much as I can about the different facets of my profession. As time permits I enjoy asking my peers questions regarding the plethora of Operating Systems we use here at SoftLayer. Needless to say, there’s a limitless amount of knowledge here to learn.

Additionally, we have such resources as the local Wiki (er, SLiki – sorry Brad) where we can find almost any answer to any question we can fathom. Between the Wiki, the brain trust here at the NOC, and the wondrous internet, there’s no shortage of resources to get the answers to the questions that baffle me.

Lucky for you, the customer, we have our KnowledgeLayer, in which our team takes their knowledge, and passes it on to you, so that you, too, can benefit and quite possibly learn two new things a day.

Now, of course, I sit around and ponder - Two things per day? Why would he have set his bar so low?

-Matthew

Subscribe to resources