No – this isn’t one of those blogs or editorials ranting and railing about how no one out there is able to provide good customer service anymore. This isn’t about how no one in the service industry – from restaurants to retail and everything in between – seems to care about the customer anymore. People have been writing those stories for the past 50 years (about half as long as they have been writing about the coming demise of baseball). This is just a short little missive lamenting how the same people that complain about lack of service are often people that work in the service industry themselves.
I often find myself in a retail store wondering why I can’t get help locating an object. Or in a restaurant wondering where the wait staff is. Or trying to work my way through an automated phone help system. Part of me sympathizes with the wait staff knowing that they are probably just too busy to get to my table. Maybe the restaurant is understaffed or maybe they have an unexpected rush of customers. And part of me even realizes the operational value of the automated phone system. The ability to reduce head count and lower costs with an automated system seems like a great idea (and sometimes it is).
But when I find myself in those aggravating situations and my anger is just about to get the better of me, I generally come back to the fact that myself and everyone else that works at SoftLayer is in the customer service industry. Oh, I might complain to a manager or I might tip less or I might shop at that location less. But more important than that, I try to use that experience as a reminder of how important customer service is. I’m not talking about just the ability to provide the product the customer is looking for – I mean the ability to be able to answer questions in a timely manner, to answer the phone as quickly as possible, to handle outages as quickly and professionally as possible, to provide customers with frequent updates and most importantly, to treat every customer interaction with the level of urgency that the customer thinks it deserves.
And THAT’s the important part – not just solving the problem, but making sure that the customer’s expectations are met.