Posts Tagged 'Sendgrid'

October 28, 2015

Ongoing Actions to Eliminate Spam Hosting

We are announcing a new policy, effective today, as part of our regular efforts to reduce the ability for spam to be sent from the SoftLayer network.

Starting October 28, 2015 bare metal servers and virtual servers provisioned on new accounts will not have the ability to send email directly via outbound connections through TCP port 25 (SMTP). Port 25 can be used as a conduit for distributing unsolicited bulk email.

In a follow-up phase, we will roll out this network policy change to customers who established accounts before October 28. (A separate communications will be sent with timeline and implementation guidance to those customers.)

You can read the technical details on KnowledgeLayer.

SendGrid Services Available to Send and Track Emails

We have partnered with SendGrid™ since 2011 to provide email delivery services. We have arranged for SendGrid to provide SoftLayer customers with an account allowing sending of up to 25,000 emails per month at no charge, which can be activated via the SoftLayer customer portal.

SendGrid allows you to use a SmartHost to relay your outbound mail services while generating metrics, including tracking lists and bounce rates, open rates, and click-through rates. It also assists with newsletters and provides authentication. All of these services are designed to provide stronger email analytics for you to optimize your communications and eNurture programs. Full details on our SendGrid service, including free options, can be found here.

Use Your Email Service Through a Custom Email Port

You are welcome to use your own email service on a custom port following the API or SMTP guidelines provided by your mail provider to configure your servers to an email port other than TCP port 25. This is common practice for most mail providers and should not be an inhibitor to you sending and measuring your communications.

Need an Exception?

If you are a new client and need the ability to send outbound SMTP email via TCP port 25, please open a support ticket in the customer portal, and provide details about why you require an exception to this policy. Be sure to explain why the SendGrid email relaying solution does not fit your system or application needs. Our team is specialized to assist with most email relaying and blacklisting issues for recognized and reputable real-time blackhole lists (RBLs) and can evaluate your situation.

Dedicated to Your Success

We continuously work with established monitoring authorities and groups to eliminate fraudulent spammers and to block the usage of port 25 for email communications.

As we all know, spam is unsolicited bulk email. Our network architecture isolates devices so customers cannot see or share traffic across accounts. We follow ISO 27001. And for federal accounts, we are aligned to NIST 800-53 framework and maintain SOC 2 Type II reporting compliance for all data centers. We integrate three distinct network topologies for each physical or virtual server and offer security solutions for systems, applications, and data as well.

Thank you again to your commitment to SoftLayer as we continue to work hard to ensure a secure environment for you.


February 20, 2015

Create and Deliver Marketing or Transactional Emails

The SoftLayer email delivery service is a highly scalable, cloud-based, email relay solution. In partnership with SendGrid, an email as a service provider, SoftLayer customers are able to create and deliver marketing or transactional emails via the customer portal or SendGrid APIs.

The SoftLayer email delivery service isn’t a full corporate email solution. It’s intended as a simplified method for delivering digital marketing (e.g., newsletters and coupons) and transactional content (e.g., order confirmation, shipping notice, and password reset) to customers.


Traditionally, email is first sent through an outbound mail server that’s configured and maintained in-house, which is often costly and difficult to maintain.

With the SoftLayer email delivery service, the process is simplified; the only requirement is a connection to the Internet.

Package Comparison

The following table lists the service levels available to SoftLayer customers. The Free and Basic tiers are suitable for smaller applications with lower volume requirements. The Advanced and Enterprise levels are more suitable for larger applications and customers that require enhanced monitoring and other advanced features. Note that marketing emails are only available in the Advanced and Enterprise tiers.

Getting Started

Use the following steps to sign up for the SoftLayer email delivery service.

  1. Log on to the customer portal.
  2. Click Services, Email Delivery.
  3. Click the Order Email Delivery Service link at the top of the page.
  4. Choose your desired package, and fill out the required information. Remember for marketing emails, you must select either the Advanced or Enterprise packages.

Configuring a Marketing Email

Most of your interaction will be through the vendor portal provided by SendGrid. The following steps outline how to compose and deliver a marketing email to a list of subscribers.

  1. From the SoftLayer customer portal, navigate to Services, Email Delivery Service and click Actions, Access Vendor Portal for your desired account.
  2. Once in the SendGrid portal, click the Marketing Email link.

  1. You’ll be taken to the Marketing Email Dashboard. Click the Create a Sender Address button.
  2. Fill in the required information and click Save.
  3. Navigate back to the Marketing Email Dashboard, and click the Create Recipient List button.
  4. Enter a name for the list in the List Name field. Be sure that it’s something meaningful, such as Residential Customers.

  1. You can either Upload a list of contact emails or Add recipients manually. When adding the recipients manually, you’ll be asked verify the addresses that you enter. Click the Save button when done entering addresses.

  1. Navigate back to the Marketing Email Dashboard and click the Create Marketing Email button.
  2. Enter the title of the email in the Marketing Email Title field. Under Pick a Sender Address, select either a list or select recipients for the email. Choose your content type and how to send the email. Split Test my Marketing Email, under Choose how to send your Marketing Email, is an advanced feature that lets you send different recipients different versions of the same email—sending the different versions helps determine which version is most effective.

  1. Select the list of recipients to whom the email is to be sent and click Save.

  1. Next, select the template for the email. Options include Basic, Design, and My Saved Templates.

  1. Enter your email content. Make sure to provide a message subject.
  2. Review your email, and select when you would like it sent—Send Now, based on a Schedule, or Save As Draft. Click Finish when you’re done, or Save & Exit for a draft.

  1. You will then be brought back to the Marketing Email Dashboard where you can monitor the results of your email campaign.

Setting Up a Transactional Email

The following example shows how to integrate your app with SendGrid to send new users a welcome email. This example makes use of the SendGrid template engine, although it’s not required.

  1. From the SendGrid portal, click the Template Engine button.
  2. Click the Create Template button, enter the Template Name, and click Save.

  1. Design and modify your email and click Save when finished.

  1. Your new template should now be Active and ready to be used by the API.
  2. Click the Apps link in the top navigation bar.

  1. Click the Template Engine link on the right side of the screen.

  1. Take note of the ID of the template you just created.

  1. Use the curl utility to test your email via the SendGrid Web API.
  2. Execute the following to send a test email using your new template.

curl -d 'to=&subject="Test
subject"&text="Test Body"&from=&api_user=;api_key=

For more information on how the SoftLayer email delivery service can help you get back to your core business, check out this blog post.


Worldwide Channel Solutions Architect for SoftLayer, an IBM Company

August 17, 2011

SendGrid: Tech Partner Spotlight

This is a guest blog from Tim Falls of SendGrid, a technology partner that provides cloud-based email infrastructure for reliable delivery, scalability, real-time analytics and flexible APIs for customers who want to focus on driving their own growth and profitability.

Company Website:
Tech Partners Marketplace:

Understanding the Value of [Email] Infrastructure Services

The Fall of DIY ... As We Know It
Today more than ever before, businesses depend on third party services to operate efficiently and achieve their objectives. As a business leader, you have countless web applications and software as service solutions at your fingertips, which collectively address just about any problem or demand imaginable. Examples include cloud-based file storage, cloud and dedicated web hosting, recurring billing applications, online HR management portals, APIs for telephony and geo-data, and managed email infrastructure and delivery services. Startups and established corporations alike can utilize these tools quickly and simply with a credit card and a few clicks on a trackpad.

So, what does this mean, and why is it worth recognizing and appreciating? Well, it means that your life is a lot easier than it was 10 years ago. And if you fail to recognize the opportunities and advantages that these resources offer, your competitors will soon leave you in their proverbial dust ... if they haven't already.

The gist:

  • You don't have to do everything yourself anymore ... So don't!
  • Be the best at what you do, and rely on other experts to help with everything outside of your realm.

The Email Puzzle
Let's face it. Email sucks. Not email in and of itself - obviously, it is an essential part of our lives and is arguably one of the most transformative communication tools in human history. But, from a business standpoint, the implementation and maintenance of an effective and efficient email system is truly a nightmare. If there is one thing that web developers across the world can agree upon, it may be this: Successfully integrating email into a web application just ain't fun!

To better understand the challenges developers face when integrating email into their web applications, let's look at an example (fresh from my imagination). Through this discussion, we'll uncover the clear advantages of working with a partner in email infrastructure and delivery.

Let's say you're building -- a social, online community for dog owners. Sound lame? Well, it's not ... because it's "different." As the clever name indicates, it's specifically for pit bull owners and advocates. Community members interact with each other and your company in a number of ways: Forum discussions, photo sharing, commenting, direct messages, the "give a dog a bone" button (think "like") and buying cool doggy stuff. Each of these features involves email notifications ... "Sporty's owner just responded to your forum post on Healthy Dog Diets." "Barney's owner just tagged your puppy Stella in a photo." "Thanks for purchasing a new collar for Boss! We'll notify you by email when your package has shipped!"

After six months of grassroots marketing, tens of thousands of passionate pit bull owners have joined your community, and your email volume has grown from 800/week to 8,000/day (that's almost 250k/month!). As a budding bootstrapped startup, you cut costs wherever you can, and you choose to manage your own email servers. You quickly find out that server costs grow substantially as you send more mail, customers are complaining that they aren't receiving their email notifications, and your support team is stretched thin dealing with confused and frustrated customers. The end result: Poor deliverability is directly (and negatively) affecting revenue! What's more: You have no insight into what is happening to your emails - Are they being delivered? Opened? Are links within them being clicked? Have you been blacklisted by an ISP?

Upon deep reflection, you realize that your developers are spending more time on email than they spend building awesome features for the community! Plus, you find yourself, the CEO/Founder of the company, researching mundane crap like ISP rate limits, Sender Policy Framework, DKIM, and the CAN-SPAM Act of 2003 — a few of the less-than-interesting aspects of email that must be understood in order to achieve optimal deliverability of your notifications and newsletters.

Luckily, you just hired Joey, a fresh, young hacker who's active in the developer ecosystem and always on top of the latest technologies. While exploring PitLovabull's web hosting control panel on your SoftLayer servers, he discovers a better alternative: The Softlayer Email Delivery Service &ndahs; a hosted and managed email infrastructure that's already built for you! Joey signs up with a credit card for $150/month (which covers a full 250k emails/month), changes a few settings on your web application, and within minutes all of your email is being relayed through SendGrid.

May All Your Email Dreams Come True
A few months go by ... Email is in your customers' inboxes. Deliverability is being tracked and displayed on your web dashboard, along with open and click rates, blocks, bounces, spam reports and unsubscribes. Customer Support receives fewer emails, calls, and IM chat requests. Engineering is busy implementing a backlog of feature requests (not doing email stuff). Sales are gradually increasing and overall customer satisfaction is higher than ever.

Empowering Developers
But wait, it gets better! After researching SendGrid's APIs, you recognize the potential for extreme customization, in the form of internal and external features. Internally, the SMTP API allows you to assign a "category" to each of your emails (password reminders, purchase confirmations, etc.) and in turn collect unique statistics for each category. Externally, the Parse API allows you to receive incoming emails to your web app. In a single day, Joey codes up a new feature, and now any community member can email a picture of their pup to, include a caption in the subject line, and the picture and caption are automagically posted to that user's profile!

The New Meaning of Do-It-Yourself
We all know it's difficult to trust a third party to handle the critical elements of any operation. With the help of proven SaaS models that employ advanced technology, cloud-based infrastructures and dedicated experts, companies can now feel more comfortable moving into a modern mode of doing-it-themselves: Pay a nominal monthly fee to a service that handles email (or recurring billing, or telephony), and let the service do the dirty work and liberate the brains of your brilliant developers so they can focus on innovating with the tools available to them.

I hope this story helps entrepreneurs and business leaders think smarter as they build their dream. The lessons illustrated in the context of email apply across the board. We're in a fascinating time, where building an internet business has never required less capital and has never allowed for the laser focus that is afforded to companies today. Open your toolbox, work smart, and build something that people love!

-Tim Falls, SendGrid

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
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