Posts Tagged 'Server Challenge Ii'

February 20, 2014

SoftLayer at IBM Pulse 2014

When you plan your IBM Pulse schedule, you'll want to know where to find SoftLayer in the sea of people, sessions and events in Las Vegas next week. I consolidated some of the SoftLayer-specific highlights into this blog post, but by the time I got to the end of the post, it seemed like a daunting amount of content. To give the blog audience a "tl;dr" ("too long; didn't read") alternative, I convinced a few of my coworkers into sharing a quick overview of our activities via video:

Armed with the information from the video, scan down the rest of this post for details about the specific sessions or events that piqued your interest.

SoftLayer-Led IBM Pulse Sessions

Six different SLayers are presenting IBM Pulse 2014 sessions — five technical overviews, one panel, and one general session. Click on any of the topics below to read the session abstracts and learn more about the presenter with the IBM Pulse agenda preview tool.

IAS-2137A: Compute-as-a-Service: More than a Virtual Affair?
Steven Canale, VP of Global Sales
Monday, February 24 @ 11:15am — Room 119
IAS-2145A: Comparing Cloud Computing Models for Performance and Workload Suitability
Marc Jones, VP of Product Innovation
Monday, February 24 @ 1:00pm — Room 101
IAS-2117A: Cloud Performance is Not a Commodity
Nathan Day, Chief Scientist
Monday, February 24 @ 3:45pm — Room 119
IAS-1943A: Elastic OpenStack Private Clouds on SoftLayer
Marc Jones, VP of Product Innovation (+ Panel)
Tuesday, February 25 @ 11:15am — Room 124
IAS-2158A: High-Performance, Scalable Big Data Solutions in a Bare Metal Cloud
Harold Hannon, Sr. Software Architect
Tuesday, February 25 @ 2:15pm — Room 119
IAS-2167A: Infrastructure at Scale: Best Practices in Scaling Cloud Architectures
Phil Jackson, Developer Advocate Lead
Tuesday, February 25 @ 3:45pm — Room 119
GEN-2539A: General Session Day 3: Inspiring Bold Moves
Lance Crosby, CEO
Wednesday, February 26 @ 9:00am — Grand Garden Arena

Solution EXPO

In addition to those presentations, we'll be making a lot of noise in the Solution EXPO. Visit the IAAS Zone in the Cloud Demo Area to find us at Demo Pad 432-08. Here, you'll get a first-hand look at the ordering, configuration and management tools we use for our bare metal and virtual server cloud resources. Click around in our customer portal, try out our ordering process, and learn more about the automation that drives our cloud platform.

After you learn about SoftLayer in the Demo area, make your way to the Cloud Category Area to compete in the legendary Server Challenge II competition at #332. Your goal will be to repopulate the drives and network cables into a scaled-down version of a SoftLayer server rack, and if you record the best time at the event, you'll walk away with the pride of being the IBM Pulse 2014 Server Challenge champion... and a MacBook Air. To train for your two attempts per day, you might want to watch the current world record: SoftLayer + Supermicro Server Challenge II - World Record.

Dev@Pulse

Happening in parallel with IBM Pulse, Dev@Pulse is a FREE developer-focused event where attendees have access to hands-on labs, lightning talks and a playground of technical toys like the Oculus Rift and Parrot AR Drones. Additionally, IBM subject matter experts will be on-site to answer questions and help developers solve any of the code-related problems they've run into. And yes, as Phil Jackson so humbly explained in the video, he'll be presenting one of those lightning talks.

Pulse Palooza

To relax and unwind a bit after the heavy-hitting sessions on Monday and Tuesday, IBM Pulse is rolling out the red carpet for attendees to party in the MGM Grand Garden Arena from 7:00-10:00pm with live performances by Elvis Costello and Fall Out Boy!

Pulse Palooza

This event is included with all Pulse passes, and as Ryan said in the video, it's guaranteed to be a good time.

I can't even begin to describe the excitement our team has about IBM Pulse 2014, and we hope you feel the same way. Next week will be a great opportunity for you to learn more about SoftLayer, AND it'll give us a chance to learn more about your business and how we help you improve it in the cloud.

-@khazard

April 23, 2013

Server Challenge II: How SoftLayer Saves the World

SoftLayer made our way to San Francisco for another great year of digital marketing fun at ad:tech. This event is always a blast because it allows us trade show roadies to change up our usual dialogue and talk about SoftLayer in a unique way ... Instead of fielding technical questions about our platform, we get to talk about our cloud hosting solutions from a "big picture" perspective. This year, the bridge between those "big picture" discussions and the hardware and technical side of our business was the Server Challenge II.

This isn't the first time the advertising-focused crowd at ad:tech has seen the Server Challenge, but with the competition's new retro arcade game design, it was much more of a focal point this year than it has been in years past ... And it didn't hurt that we were in an awesome location right at the entrance of the expo floor:

Server Challenge II - ad:tech

Given the fact that most people who stopped at our booth were drawn to us as part of a crowd around the Server Challenge, the first question we heard was subtly different than the "What does SoftLayer do?" question we're used to answering at ad:tech. This year, most of my conversations started with an attendee asking, "What in the world does this game have to do with SoftLayer?" Luckily, the graphic on the front of the Server Challenge with three simple objectives provides a great outline for the competition's relevance to our business:

  1. Load the Data
  2. Connect the Network
  3. Save the World

1. Load the Data

Game Application: Insert all 24 of the drive trays into the drive bays of two Supermicro servers.
SoftLayer Significance: We have more than 100,000 Supermicro servers in our 13 data centers around the world. When you walk into one of our facilities in Dallas, Houston, Seattle, Washington, D.C., San Jose, Amsterdam or Singapore, you'll see racks filled with servers just like the ones in the Server Challenge II, and those servers are loaded up with the hard drives you choose when you order from us.

2. Connect the Network

Game Application: Connect the 18 network cables into the three network switches.
SoftLayer Significance: The three different colors of network cables are the same colors you'll see in our data centers. The red cables carry public network traffic, the blue cables carry private network traffic, and the green cables carry out-of-band management network traffic. This is a huge differentiator for SoftLayer because those three physical networks allow for much greater flexibility for our customers. While the public network is serving public traffic to your websites, games and apps, you could be running an off-site backup of your database over the private network (where you don't incur bandwidth charges), and you can manage your server over SSL, PPTP and IPSEC connections via the out-of-band management network carried by the green cables.

3. Save the World

Game Application: Win a MacBook Air!
SoftLayer Significance: SoftLayer provides the flexible, scalable platform on which you can build your application, run your game or push an advertising campaign. The fact that all of our servers are racked, networked and ready for your order means that we're ready to "Save the World" for you by provisioning on-demand bare metal cloud servers and virtual cloud computing instances.

At least four or five times per show, I hear attendees talking about how the Server Challenge is the most fun game at the conference (even at GDC ... where the entire expo hall is filled with gaming companies). While it draws crowds for being fun, the best part of the competition is that it helps us tell our story and creates memories at the same time. When Server Challenge competitors hear that their companies need a new server, they're going to have a flashback to stepping up to a SoftLayer server rack and learning what makes SoftLayer the best choice as a cloud hosting provider. With the crowds we see at every show, that means we've got a lot of future customers:

Server Challenge II - ad:tech

Thanks to all of the ad:tech attendees who took on the Server Challenge II this year. The show actually had one of the most dramatic conclusions of any we've ever had before! Yuki Matsumoto broke the one-minute mark early on Day 2 of the expo with his first attempt of the day, and John Li managed to squeak by him with a time of 0:58.05 less than five minutes before the show floor closed:

Yuki had one shot at redemption as the last competitor of the show, but he wasn't able to beat John's 58-second completion, so the MacBook Air went to John Li! Keep practicing your server-building skills and come look for SoftLayer (and the Server Challenge) in an expo hall near you!

-Summer

November 19, 2012

How It's Made (and Won): The Server Challenge II

Every year, we attend more than fifty trade shows and conferences around the world. We want to spread the word about SoftLayer and connect with each conference's technical audience (also known as future SoftLayer customers). That goal is pretty straightforward on paper, but when it comes to executing on it, we're faced with the same challenge as all of our fellow exhibitors: How do we get our target audience to the our booth?

Walk down any aisle of an expo hall, and you'll see collateral and swag beckoning to attendees like a candy bar at the grocery store register. Some exhibitors rely on Twitter to monitor an event's hashtag and swoop in at every opportunity to reach the show's influential attendees. Other exhibitors might send out emails to their clients and prospects in the area to invite them to the show. We see value in each of those approaches, but what we found to be most effective was to bring a SoftLayer data center to our booth ... or at least a piece of one.

The Server Challenge has come a long way over the years. Its meager beginnings involved installing RAM and hard drive cables in a tower server. Shortly thereafter, a rack-mount server replaced the tower server, but you were still tasked with "inside the server" challenges. As we started looking for ways to tell the bigger SoftLayer story with the Server Challenge, we moved to miniature server rack, and the competition really started to pick up steam. This year, we made it our goal to take the Server Challenge to the next level, and when Supermicro stepped in to sponsor the next iteration of the the competition, we started thinking BIG.

Why use a miniature version of a SoftLayer rack when we could use a full-size version? Why have a standalone screen when rack-mount monitors can make the display part of the unit? Why rely on speakers behind the booth to pump "Eye of the Tiger" while attendees are competing when we could easily build those into the next version of the challenge? What was initially intended to be a "tweak" of the first Server Challenge became a complete overhaul ... Hence the new "Server Challenge II" moniker.

Harkening back to the 8-bit glory days of Pac Man and Space Invaders, the Server Challenge II uses a full-size 42U server rack with vintage arcade-style branding, a built-in timer and speakers that blast esoteric video game music. The bread and butter of the challenge is the actual server hardware, though ... Supermicro provided two new 2U servers to replace the previous version's five 1U servers, and we installed the same Cisco (public and private networks) and SMC (out-of-band management network) switches you see in SoftLayer's pods.

Server Challenge II

We had two instances of the original Server Challenge (one in the US, one in Amsterdam), so in order for the Server Challenge II to be bigger and better, we had to increase that total to five — one instance in Europe, one in Asia and three in the United States. Things might get a little crazier logistically, but as a potential conference attendee, it means you're even more likely to encounter the Server Challenge II if you attend any events with us.

The Server Challenge II's Internal Debut

The first instance of the Server Challenge II made its debut at GDC Online in Austin, and we immediately knew we had a hit. By the time the rack got back to our office, we had to get it ready for its next destination (Cloud Expo West), but before we sent it on its way, we gave it an official internal debut ... and raised some money for the American Heart Association in the process.

Server Challenge II at SoftLayer

SLayers at the SoftLayer HQ in Dallas could pay $3 for one attempt or $5 for two attempts to reach the top of the Server Challenge II leader board. Needless to say, it was competitive. If you click on the image above, you'll notice that our fearless leader, Lance Crosby, stopped by and gave tips to (and/or heckled) a few participants. Unsurprisingly, one of our very talented Server Build Technicians — Ellijah Fleites — took home a MacBook Air and bragging rights as SoftLayer champion with a record time of 1:03.79 ... But records are made to be broken.

In Two Places at Once

Immediately after the AHA fundraiser, we crated up the rack and sent it along to Cloud Expo West in Santa Clara. A few days later, we put the finishing touches on the second Server Challenge II rack, and because we got it done quickly, we were able to get it shipped to the other side of the country for ad:tech NYC. We would finally have the competition running in two places at the exact same time!

We weren't disappointed.

On both coasts, the retro style of the Server Challenge II lured some fantastic competitors (excellent!), and started a lot of great conversations (even better!). Here are the final leader boards from the shows:

Server Challenge II
Server Challenge II

You probably notice that the times in the ad:tech leader board are a little higher than the times in the Cloud Expo leader board, and our team figured out why that was in the middle of the second day of the conference ... The way we bound the network cables differed slightly between the two instances, and we were using different switches to time the competition (one that required only one hand to activate/deactivate, the other requiring both hands). In order to have an "apples-to-apples" comparison between all of our shows, we're going to make sure everything is consistent with all of the instances, and we plan on keeping a running list of fastest overall challenge times ... and maybe even a "World Championship" one day.

Given the early success of the Server Challenge II, you can bet that it's not going anywhere any time soon. If we have multiple shows running the challenge at one time, we might even fire up a video chat where you can compete against an attendee at a completely different conference ... so be prepared.

In the next year, we'll have all five of the Server Challenge II instances in rotation across three continents, and with the popularity of the competition growing by leaps and bounds after every show, we hope by next holiday season, a home version of the Server Challenge II is at the top of every wish list on the planet. :-)

For now, though, I'll just leave you with a glimpse at the action from Cloud Expo West (click for more pictures from the show):

Cloud Expo West

-Raleigh

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