Posts Tagged 'Server Challenge'

September 25, 2015

Under the Infrastructure: Fueled by chocolate, EMEA senior marketing manager Michalina Kiera lives on a diet of planning, monitoring, and executing regional tech strategies

Sure, we’re the cloud that’s built to perform. Yes, our network of networks is fast, resilient, and seamless around the globe. But our machines are nothing without human energy—because our teams are second to none. And you’d better believe that we’re going to brag, brag, and brag some more about the folks that comprise them in the latest edition of Under the Infrastructure.

This week, you’re meeting Michalina Kiera, another gem in our Amsterdam office. She’s been going strong with SoftLayer for over three-and-a-half years, and leads strategic marketing efforts in Europe, the Middle East, and Africa.

SoftLayer: Describe your role at SoftLayer in 140 characters or less (the length of a tweet).

Michalina Kiera: Oh gosh, that’s why I’m not on Twitter—text length limitations make me twitch. I’m going to try, let’s see. I’m a transmitter and receiver in one, with cognitive thinking being part of the process. I stay tuned to what the EMEA technology market needs today and tomorrow, match it with what SoftLayer has to offer, and translate it into a compelling story with a goal to get people to the edge of their seats if they are not using SoftLayer yet.

SL: You’re a bit over the character limit, but that’s good enough for us. Tell us about a day in the life of a senior marketing manager in the EMEA region.

Kiera: If I’m not traveling or attending or speaking at some conference, then I’m at our Amsterdam office. I start in the morning with some tea (no coffee for me, thank you; I live on chocolate instead). Then I’m reading and writing tons of emails. Participating in tons of meetings online, on the phone, and face-to-face. All those are internal and external: with my colleagues, customers, partners, contractors, etc. Once a week, I’m going through reports on campaigns we’re running in the region, the number of servers humming in our European data centers, and the customers from the region that are deploying the servers around the world.

I’m busy coming up with new ideas to deliver on strategic goals, bouncing those off the team, and planning, monitoring, readjusting, and planning. In between, I always go through my daily pill of the news from the technology and marketing world—I rely on Google Alerts and religiously check LinkedIn Pulse, as it intelligently curates content for me from many sources that I used to check individually and adds the featured articles, blogs, and channels from people and organizations I either respect or need to stay tuned to.

Lunchtime is almost always in front of my screen, typing with one hand, eating with the other. It sounds sadder than it actually is—I enjoy the pace and the busy-ness! If the system overloads, I unwind watching a TED Talk.

It usually gets even busier in the afternoon, as the U.S. team comes to the office. And then my husband calls to tell me that it’s time to close the shop and come home—which I do with pleasure, as I love my little family to the extreme.

SL: How many black SoftLayer shirts do you own?

Kiera: Fourteen. Three cardigans. One dress. And one hoodie.

SL: What’s your best Server Challenge time?

Kiera: I’m more a fan of games in 11000001000101110010. With that in mind, I’ve brought in an idea that is currently in production; it should see the daylight soon, but shhhh—for now.

SL: What did you do for fun when you were 10 years old?

Kiera: I had volleyball training five hours a day (I was on a professional team), rollerblading (usually over the weekend, after the volleyball game). I hung around with my friends from the neighborhood. I sang along with Michael Jackson holding a hairbrush for a microphone. (Don’t judge me.)

I was hooked on Nintendo—the good ol’ cartridge-fed machines—playing Super Mario Bros., Teenage Mutant Ninja Turtles, Adventure Island and Mortal Kombat. I also played PC games, from Phantasmagoria to MDK to Jack Jazz Rabbit—although I think when I was 10, it was the era of DOOM and Duke Nukem. My nerd-self expressed itself by going through math riddles for fun.

I have no idea how I found the time to do all of that. I prefer to think the days were simply longer.

Yes, all of our employees are just as ambitious and multitalented as Michalina. You’ll just have to stay tuned to the Under the Infrastructure series to keep up with them.


March 6, 2014

SoftLayer at SXSW 2014

When attending South by Southwest (SXSW), the streets of Austin can feel like a giant maze. Keeping up with all the events in and around the conference is exhausting (if not impossible), so we thought we'd create a simple "SoftLayer at SXSW 2014" cheat sheet to eliminate the twists, turns and Internet searches that you'd otherwise make to track us down.

SXSW Interactive (SXSWi) Tradeshow

You will find the SoftLayer team in the Austin Convention Center Exhibit Hall at Stands 404 and 406. SLayers will be on-hand to give you a guided tour of the SoftLayer customer portal and answer any questions you have about moving your business into the cloud in general or moving it onto SoftLayer, specifically. If you have trouble locating our booth, we've got an 8-bit-inspired milestone for you to look for: The Server Challenge II.

We launched the original Server Challenge at SXSW in 2011, and since then, we've been tweaking and improving the competition to engage with conference attendees and help us tell the SoftLayer story. The objective of the competition is to popular 24 drive trays into two 2U servers and plug the network cables into the correct switches in the fastest time possible. If at the end of the show you have the fastest time, you will walk away with a MacBook Air and major bragging rights. As a reward for reading the SoftLayer Blog, we'll give you a leg up on the competition by letting you watch the current 43-second Server Challenge II world record completion:

SoftLayer Speakeasy

If you're looking to chill, recharge or get work done in the midst of the SXSW craziness, sign up to join us at the SoftLayer Speakeasy, featuring the Catalyst Startup Lounge. Our Catalyst team is taking over a great 6th Street venue on Sunday and Monday to provide a relaxed co-working space for customers, partners, and startups. Entrepreneurs, investors, developers and individuals in the startup ecosystem are welcome to stop in for free WiFi, coffee and drinks all day, and after 7pm, you'll enjoy live music!

Catalyst Startup Lounge

Register Now
Location: 501 East 6th Street, on the 2nd floor
Dates/Times: Sunday, March 9 at 12:00 PM to Monday, March 10 at 10:00 PM

SoftLayer Catalyst Incubator Program - SXSWi Panel

SoftLayer VP of Community Development Joshua Krammes joins a panel of customers and partners on Monday for a look at the tangible resources startup companies need to succeed:

SoftLayer’s Catalyst Incubator Program
@JoshuaKrames, VP Community Development (+ Panel)
Monday, March 10 @ 12:30pm — Hilton Austin Downtown, Salon B

IBM Cognitive Food Truck

While you're in town for SXSW, you're going to get hungry. Luckily, the Austin food truck scene is amazing, and you have quick and convenient access to any kind of food you can think of. This year, you'll even have quick and convenient access to any kind of food that IBM Watson can think up! Stop by the corner of Red River and 4th Street for a creative, crowd-sourced treat from the IBM Cognitive Food Truck. By using algorithms to determine why people like certain foods, Watson comes up with unique combinations of ingredients that deliver unbelievable results. And the best part...

Cognitive Cooking

Vote for the dishes you want to see the IBM Cognitive Food Truck create at SXSW online or by Tweeting your desired dish using #IBMFoodTruck. And if you get to try any of the food, let us know what you think about it.

With this cheat sheet, finding SoftLayer at SXSW will be a breeze ... Navigating the streets of Austin in the midst of all the crowds and chaos still might be tricky, though.

See you on Sunday!


May 14, 2013

Interop 2013 - SoftLayer + Supermicro Server Challenge II

The SoftLayer team visited Las Vegas for Interop 2013, and attendees from around the world stopped by our booth to take on the infamous Server Challenge II. The challenge was completed more than two hundred and fifty times with an average time of 1:31.34.

The Server Challenge II "Hall of Fame" was particularly competitive at Interop 2013. Only 8 seconds separated our first place finisher from tenth place:

Interop Server Challenge

Jim Chrapowicz recorded the competition-winning time of 58.40 seconds (after a 5-second penalty for not closing one of the latches), edging out the second place time by a razor-thin margin of less than two tenths of a second. For his Server Challenge II heroics, Jim is being rewarded with the MacBook Air grand prize, and everyone who made the top ten list will be receiving $25 iTunes gift cards. Here's video of the winning completion:

Take a look at some of the other action from the show floor:

Interop Server Challenge

Interop Server Challenge

Interop Server Challenge

Interop Server Challenge

About the Server Challenge II

The Server Challenge II is a race to reassemble a scaled-down version of a SoftLayer server rack. Participants are tasked with repopulating the drive bays of two 2U Supermicro servers and plugging 18 network cables into network switches. The competition provides conference attendees with a fun opportunity to get hands-on with the servers and network gear that fuel SoftLayer's global cloud infrastructure platform. For more information about the Server Challenge II, check out "Server Challenge II: How SoftLayer Saves the World."

About SoftLayer

SoftLayer operates a global cloud infrastructure platform built for Internet scale. Spanning 13 data centers in the United States, Asia and Europe and a global footprint of network points of presence, SoftLayer's modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a global network for secure, low-latency communications. With 100,000 devices under management, SoftLayer is the largest privately held Infrastructure-as-a-Service (IaaS) provider in the world with a portfolio of leading-edge customers from Web startups to global enterprises. For more information, visit

About Supermicro

Supermicro, the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its "We Keep IT Green" initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market. For more information, visit

April 5, 2013

Server Challenge II Soliloquy: GDC 2013

This guest blog comes to us from one of the most popular members of the SoftLayer trade show team: The SoftLayer + Supermicro Server Challenge II. You've seen our coverage of conference attendees competing to win a MacBook Air, but you've never gotten the story from the Server Challenge's perspective ... until now. We secretly recorded the Server Challenge's introspective reflections on the competition at GDC 2013 to share with the world.

To compete, or not to compete, that is the question ... Or at least the question I see most conference attendees struggle with when they see me. Some people light up with excitement at the sight of me while others turn away in fear, and I've even noticed a few of them start shaking uncontrollably as they recount the years of toil they survived in data centers when they managed server hardware for a living. I don't take it personally, though ... which is fitting because I'm not a person.

I am just a simple server rack with an ambitious purpose. I was made to give conference attendees a tangible, server-related experience when they visit SoftLayer's booth, and I can humbly say that I've served that role faithfully and successfully. As attendees step up before me, they may have never touched a server in their lives, but by the time they finish their first attempt at the competition, that naivete is completely vanquished ... Some even spend hours asking questions and studying strategy about how to most effectively install drive trays and plug in network cables. In fact, I wouldn't be surprised if a few of the people reading this post are doing so in preparation for their next attempt.

When I was chosen as one of only a few server racks to don the Server Challenge II moniker, I knew my life would be difficult and dangerous. Luckily, I've been equipped with Supermicro servers that have proven to be even more resilient and durable than my creators would have hoped. While hard drive bays are designed to be hot-swappable, no one could have ever expected those bays would be swapped thousands of times by (often careless) conference attendees, but I haven't needed a single server to be replaced, and my hard drive trays have also held up remarkably well. As I was sleeping last night, I had a flashback to GDC in San Francisco:

It's dizzying to have flashbacks of time-lapse pictures, but those pictures painted a pretty accurate picture of what a single day of competition looks like for me. It's clear that I'm serving my purpose when I see crowds of attendees looking on as competitors set amazingly fast times. As I hear the conversations about strategies and techniques that might shave tenths or hundredths of seconds off the next attempt, I stand a little taller and play my 8-bit music a little louder.

I am the Server Challenge II ... Who's next?

-The Server Challenge II

March 8, 2013

Server Challenge II: Strata Conference 2013

If you want to find the Server Challenge II on an exhibit hall floor, just look for a crowd in one of the aisles and listen for cheers. When SoftLayer partnered with Supermicro to build a retro upgrade for our original Server Challenge, we knew the results would be phenomenal, and we haven't been disappointed. Other booths are chatting with one or two attendees while we've got the attention of 20+ as we explain what the Server Challenge II is all about and how it relates to what we do.

Strata Conference

About a dozen Strata Conference attendees asked where the Server Challenge II would show up next, and upon hearing that we'd have it at SXSW next week, one (semi-jokingly) begged us to let him rent the unit so he could practice beforehand. It almost seems like the competition is getting a cult following. And we love it.

Beyond the simple fact that the Server Challenge II affords us to talk about SoftLayer's differentiators as a cloud infrastructure provider, the competition actually brings flocks of attendees to our booth at the *end* of a show when other booths are already starting to packing up to go home. At Strata, the top four times were set in the last two hours of the show, and the very last attempt (which started right when the lights were flashing to signal the end of the show) was less than five seconds for taking the top spot.

In the end, Jonathan Heyne Galli bested the competition to take home bragging rights and a MacBook Air with a speedy time of 1:04.45. To showcase the winning attempt in a unique way, I grabbed my phone and fired up Vine:

If you have twelve more seconds to watch two other attempts, the Second Place and Third Place attempts were also captured with Vine.

In the midst of all of this competition, I've been blown away at the sportsmanship between competitors. I know how cheesy that sounds given the fact that we're talking about a game with a server rack in an expo hall, but it's true. Carson, the third place finisher, actually beat Jonathan's 1:04.45 toward the end of the show, but one of the drive tray arms wasn't clipped closed when he stopped the timer. We explained that we couldn't give him the top spot but that we could wipe that score and give him one more chance to replicate the result (with no errors), and he was quick to agree. He wouldn't want someone else to win with an "incomplete" build if he were in first place, so he didn't want to win that way.

Here was the final leader board from Strata 2013:

Strata Leader Board

Given the floods of traffic to our booth wherever the Server Challenge II turns up, it's only a matter of time until someone makes a documentary on the Server Challenge like The King of Kong: A Fistful of Quarters. I can see it now ... The Server Sultan: Get in Line to Bring Servers Online.


February 18, 2013

What Happen[ed] in Vegas - Parallels Summit 2013

The Las Vegas Convention and Visitors Authority says, "What happens in Vegas, stays in Vegas," but we absconded from Caesars Palace with far too many pictures and videos from Parallels Summit to adhere to their suggestion. Over the course of three days, attendees stayed busy with presentations, networking sessions, parties, cocktails and (of course) the Server Challenge II. And thanks to Alan's astute questions in The Hangover, we didn't have to ask if the hotel was pager-friendly, whether a payphone bank was available or if Caesar actually lived at the hotel ... We could focus on the business at hand.

This year, Parallels structured the conference around three distinct tracks — Business, Technical and Developer — to focus all of the presentations for their most relevant audiences, and as a result, Parallels Summit engaged a broader, more diverse crowd than ever before. Many of the presentations were specifically geared toward the future of the cloud and how businesses can innovate to leverage the cloud's potential. With all of that buzz around the cloud and innovation, SoftLayer felt right at home. We were also right at home when it came to partying.

SoftLayer was a proud sponsor of the massive Parallels Summit party at PURE Nightclub in Caesar's palace on the second night of the conference. With respect to the "What Happens in Vegas" tagline, we actually powered down our recording devices to let the crowd enjoy the jugglers, acrobats, drinks and music without fear of incriminating pictures winding up on Facebook. Don't worry, though ... We made up for that radio silence by getting a little extra coverage of the epic Server Challenge II competition.

More than one hundred attendees stepped up to reassemble our rack of Supermicro servers, and the competition was fierce. The top two times were fifty-nine hundredths of a second apart from each other, and it took a blazingly fast time of 1:25.00 to even make the leader board. As the challenge heated up, we were able to capture video of the top three competitors (to be used as study materials for all competitors at future events):

It's pretty amazing to see the cult following that the Server Challenge is starting to form, but it's not very surprising. Given how intense some of these contests have been, people are scouting our events page for their next opportunity to step up to the server rack, and I wouldn't be surprised to see that people are mocking up their own Server Challenge racks at home to hone their strategy. A few of our friends on Twitter hinted that they're in training to dominate the next time they compete, so we're preparing for the crowds to get bigger and for the times to keep dropping.

If you weren't able to attend the show, Parallels posted video from two of the keynote presentations, and shared several of the presentation slide decks on the Parallels Summit Agenda. You might not get the full experience of networking, partying or competing in the Server Challenge, but you can still learn a lot.

Viva Las Vegas! Viva Parallels! Viva SoftLayer!


November 19, 2012

How It's Made (and Won): The Server Challenge II

Every year, we attend more than fifty trade shows and conferences around the world. We want to spread the word about SoftLayer and connect with each conference's technical audience (also known as future SoftLayer customers). That goal is pretty straightforward on paper, but when it comes to executing on it, we're faced with the same challenge as all of our fellow exhibitors: How do we get our target audience to the our booth?

Walk down any aisle of an expo hall, and you'll see collateral and swag beckoning to attendees like a candy bar at the grocery store register. Some exhibitors rely on Twitter to monitor an event's hashtag and swoop in at every opportunity to reach the show's influential attendees. Other exhibitors might send out emails to their clients and prospects in the area to invite them to the show. We see value in each of those approaches, but what we found to be most effective was to bring a SoftLayer data center to our booth ... or at least a piece of one.

The Server Challenge has come a long way over the years. Its meager beginnings involved installing RAM and hard drive cables in a tower server. Shortly thereafter, a rack-mount server replaced the tower server, but you were still tasked with "inside the server" challenges. As we started looking for ways to tell the bigger SoftLayer story with the Server Challenge, we moved to miniature server rack, and the competition really started to pick up steam. This year, we made it our goal to take the Server Challenge to the next level, and when Supermicro stepped in to sponsor the next iteration of the the competition, we started thinking BIG.

Why use a miniature version of a SoftLayer rack when we could use a full-size version? Why have a standalone screen when rack-mount monitors can make the display part of the unit? Why rely on speakers behind the booth to pump "Eye of the Tiger" while attendees are competing when we could easily build those into the next version of the challenge? What was initially intended to be a "tweak" of the first Server Challenge became a complete overhaul ... Hence the new "Server Challenge II" moniker.

Harkening back to the 8-bit glory days of Pac Man and Space Invaders, the Server Challenge II uses a full-size 42U server rack with vintage arcade-style branding, a built-in timer and speakers that blast esoteric video game music. The bread and butter of the challenge is the actual server hardware, though ... Supermicro provided two new 2U servers to replace the previous version's five 1U servers, and we installed the same Cisco (public and private networks) and SMC (out-of-band management network) switches you see in SoftLayer's pods.

Server Challenge II

We had two instances of the original Server Challenge (one in the US, one in Amsterdam), so in order for the Server Challenge II to be bigger and better, we had to increase that total to five — one instance in Europe, one in Asia and three in the United States. Things might get a little crazier logistically, but as a potential conference attendee, it means you're even more likely to encounter the Server Challenge II if you attend any events with us.

The Server Challenge II's Internal Debut

The first instance of the Server Challenge II made its debut at GDC Online in Austin, and we immediately knew we had a hit. By the time the rack got back to our office, we had to get it ready for its next destination (Cloud Expo West), but before we sent it on its way, we gave it an official internal debut ... and raised some money for the American Heart Association in the process.

Server Challenge II at SoftLayer

SLayers at the SoftLayer HQ in Dallas could pay $3 for one attempt or $5 for two attempts to reach the top of the Server Challenge II leader board. Needless to say, it was competitive. If you click on the image above, you'll notice that our fearless leader, Lance Crosby, stopped by and gave tips to (and/or heckled) a few participants. Unsurprisingly, one of our very talented Server Build Technicians — Ellijah Fleites — took home a MacBook Air and bragging rights as SoftLayer champion with a record time of 1:03.79 ... But records are made to be broken.

In Two Places at Once

Immediately after the AHA fundraiser, we crated up the rack and sent it along to Cloud Expo West in Santa Clara. A few days later, we put the finishing touches on the second Server Challenge II rack, and because we got it done quickly, we were able to get it shipped to the other side of the country for ad:tech NYC. We would finally have the competition running in two places at the exact same time!

We weren't disappointed.

On both coasts, the retro style of the Server Challenge II lured some fantastic competitors (excellent!), and started a lot of great conversations (even better!). Here are the final leader boards from the shows:

Server Challenge II
Server Challenge II

You probably notice that the times in the ad:tech leader board are a little higher than the times in the Cloud Expo leader board, and our team figured out why that was in the middle of the second day of the conference ... The way we bound the network cables differed slightly between the two instances, and we were using different switches to time the competition (one that required only one hand to activate/deactivate, the other requiring both hands). In order to have an "apples-to-apples" comparison between all of our shows, we're going to make sure everything is consistent with all of the instances, and we plan on keeping a running list of fastest overall challenge times ... and maybe even a "World Championship" one day.

Given the early success of the Server Challenge II, you can bet that it's not going anywhere any time soon. If we have multiple shows running the challenge at one time, we might even fire up a video chat where you can compete against an attendee at a completely different conference ... so be prepared.

In the next year, we'll have all five of the Server Challenge II instances in rotation across three continents, and with the popularity of the competition growing by leaps and bounds after every show, we hope by next holiday season, a home version of the Server Challenge II is at the top of every wish list on the planet. :-)

For now, though, I'll just leave you with a glimpse at the action from Cloud Expo West (click for more pictures from the show):

Cloud Expo West


October 9, 2012

Server Challenge II - The Retro Upgrade of a Fan Favorite

Wakka wakka wakka wakka. All your base are belong to us. I'm sorry Mario, but our princess is in another castle. It's dangerous to go alone. Do a barrel roll.

If you can place any of those quotes from the video games of yore, you'll probably love the Server Challenge II. Taking cues from classic arcade games, we've teamed up with Supermicro to build a worthy sequel to our original Server Challenge:

Server Challenge II

If you come across Server Challenge II at a conference, your task is clear. You step up to the full-sized server rack and perform three simple tasks:

  1. Load the data.
  2. Connect the network.
  3. Save the world.

You've got two attempts per day to install twenty-four drive trays into two 2U Supermicro servers and plug eighteen network cables into their correct switches. Get all of that done in the fastest time at the conference, and you walk away with a brand new Macbook Air. During booth setup at GDC Online, we shot a quick video of what that looks like:

The new challenge is sure to garner a lot of attention, and we're excited to see the competition heat up as the show progresses. Beyond being a fun game, the Server Challenge II is also a great visual for what SoftLayer does. When you get to touch servers in a server hosting company's booth, you're probably going to remember us the next time you need to order a new server. You also get to see the Cisco and Supermicro switches that you'd see in all of our thirteen data centers around the world ... It's a tech geek's dream come true.

In honor of the launch of Server Challenge II, we're going to offer some "live" coverage of the competition at GDC Online this week. If you want to watch the Server Challenge II GDC Online 2012 remotely via "challenge-cast," bookmark this blog post and refresh frequently. We'll update the leader board every hour or two so that you can keep track of how the times are progressing throughout the show:

Server Challenge II Leader Board - GDC Online 2012

Game on.

**UPDATE** GDC Online has officially wrapped, and after some last-minute heroics, Derek Manns grabbed the top spot (and the MacBook Air) for his Server Challenge II efforts! If you've been watching the leader board throughout the conference, you saw the top attendee time fall from 1:59.30 all the way down to 1:09.48. We hope you've enjoyed the "challenge-cast" ... Keep an eye on SoftLayer's event schedule to prepare for your next chance to take on the Server Challenge II.


September 20, 2012

Conferences, Culture and the SoftLayer Server Challenge

I can't begin to tell you how much fun I have when I get to represent SoftLayer at conferences. The days may be long, and my feet may go numb by the end of the day from so much standing, but the time seems to fly as I get to meet new people, give out SoftLayer swag and introduce/explain the (in)famous SoftLayer Server Challenge.

I've observed that at most tech conferences, attendees will wander up and down the aisles, avoiding eye contact and looking preoccupied with emails or Angry Birds on their phones. When they walk by the SoftLayer booth, something changes. They stop. They pay attention. They get engaged. It's hard to passively navigate around a crowd of people cheering on a Server Challenge competitor, and if you see another attendee your peripheral vision "wowing" us with his/her three-switch-ball juggling skills, you're going to get distracted from your Angry Birds game. The SoftLayer booth is a snapshot of SoftLayer's culture, and SoftLayer's culture is magnetic.

When we catch the eye of that previously disinterested attendee, we get to tell the SoftLayer story: "Oh this? It's a small version of a SoftLayer server rack with five SuperMicro servers in it. We've got more than 100,000 servers like these in 13 data centers around the world. Want to try and race to put it back together?" "This is called a switch-ball ... SoftLayer is an infrastructure as a service provider, so it doesn't really have a direct tie-in with SoftLayer's business, but it's the coolest giveaway you'll see at the conference." Whether the attendee is interested in the competition, hosting, servers or cool swag, we've started a conversation that we might not have had if we were just shaking hands and passing out brochures.

As the conference goes on, most booths see traffic decline. That's when the Server Challenge is usually getting the most competitive. Several of our competitions have been decided by tenths or even hundredths of seconds, and a few have been won by the last competitor on the last day as the PA announcement notifies attendees that the expo hall is closing. At Cloud Connect Chicago, I recorded three competitors who each had the potential to walk away victorious:

All three of those competitors had fun in the SoftLayer booth. The other attendees who stepped up to the Server Challenge enjoyed themselves, too. That's huge. That's extremely rare. That's why I love being a part of the rag-tag group SLayers who have the opportunity to spread the word about SoftLayer.

As I put together the quick video to show the competition from Cloud Connect Chicago, I wondered how the times compared with the other shows that have featured the Server Challenge this year. My "wondering" wound up becoming "researching," and this is what I found:

Roger Weber GDC Europe 0:57.62
Rany Grinberg ad:tech San Franscisco 0:58.34
Dejian Fang Cloud Expo East 0:59.08
Darin Goldman HostingCon 0:59.28
Joseph Waite Internet World London 1:03.68
Scott Fossen Cloud Connect Chicago 1:05.51
EJ Fernald GDC San Francisco 1:06.06
Kenny Liao Web 2.0 Expo 1:06.41
Matthew Downing Cloud Expo Europe 1:08.16
Gary Barclay TFM&A 1:10.08

Every conference seems to be competitive, and it's amazing to see how close the times are between all of the conference winners in 2012. Server Challenge World Championship? While I start drawing up plans to try and make that a reality, I recommend you all print out blueprints and start training for the next time you come across a SoftLayer booth at an event.


July 30, 2012

Don't Stop Believing (in Hosting)

If 80's movies have taught me anything, it's that any good story needs to have a video montage with Journey playing in the background. With that in mind, I'll start this blog post with a glimpse of HostingCon 2012:

HostingCon brings the hosting industry together every year, and the conference winds up being surprisingly similar to classic 80's "coming of age" movies:

  • "Geeks" are among the main characters.
  • There's always a "funny guy."
  • At some point, the geeks attend a party.
  • The characters learn more about themselves and others over the course of the movie.
  • As the credits roll, everyone is inspired ... Ready to take on the world.

With that in mind, HostingCon 2012 in Boston was a veritable John Hughes flick. There was no shortage of geeks, we hung out with one of the funniest people in the country, we threw a massive party, and we learned a ton. Without a doubt, attendees returned home with their intensity and enthusiasm cranked up to eleven (another 80's reference).

The expo hall was abuzz with activity — albeit after a lull in the morning following the aptly named "Host Me All Night Long" party — and we enjoyed the opportunity to catch up with current partners and customers while meeting and speaking with soon-to-be partners and customers. While running a highly competitive Server Challenge, we were still able to dive deeper into partnerships, the build v. buy decision, branding, and launching a product when attendees visited our booth after hearing from our team in conference sessions and panels, and those conversations are what keep us coming back to HostingCon every year.

As a "veteran" of the hosting industry (assuming seven years of experience qualifies me), I've learned a great deal about the dynamics of the hosting industry from events like HostingCon over the years. On one hand, many of the attendees are "competitors," and on the other hand, we're all trying to make the industry better (since "a rising tide lifts all boats"). As a great example, look at the Internet Infrastructure Coalition (i2C), a trade association of companies with the shared goal and purpose of representing the industry in Washington, D.C., and beyond.

As it turns out, that unity flew out the door when attendees stood face-to-rack with the Server Challenge, though. Unlike our experiences at more general "technology" conferences, the components in our competition needed no introduction, and participants were particularly driven to best their peers ... not only for the iPad, but for the pride of owning the Server Challenge title at HostingCon:

  1. Darin Goldman - 0:59.28
  2. Devon Hillard - 1:01.58
  3. Ijan Kruizinga - 1:01.83
  4. Jon Basha - 1:03.02
  5. Sean Whitley - 1:03.06

As you saw in the video, Darin Goldman had the luxury of not needing his second attempt on the final day of the conference to secure a victory, but we were glad he let us record his "Breakfast Club" fist-pump to share with the world.

Fist Pump

Don't stop believing (in hosting).


P.S. I recorded the first few minutes of Ralphie May's set, but the adult language-ness of the content makes it a little more difficult to share with the world.

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