Posts Tagged 'Server Challenge'

June 21, 2012

New Swag, New Booth, New Product Announcement: SoftLayer at Cloud Expo East 2012

When a SLayers pack their bags and heads to the 'Big Apple,' we go BIG. Our most recent trip to NYC for Cloud Expo East proved that statement over and over again. When I heard I'd be one of the employees representing SoftLayer at the Javits Convention Center, I did a little dance ... Cloud Expo is one of my favorite conferences, and New York City is one of my favorite cities, so I had a lot to be excited about.

Cloud Expo East and Cloud Expo West are two of the biggest shows SoftLayer sponsors every year. Attendees come from various industries — from digital marketing agencies to software as a service providers to hosting resellers — with their own needs and questions about what's happening "in the cloud." Because our Cloud Expo presences usually get a ton of traffic, we decided to unveil our brand new 20' by 20' booth in New York:

SoftLayer at Cloud Expo East

For the last few months, we've been sketching, editing and tweaking our vision of the booth. Naturally, our new "Build the Future" branding was present, and you could see the simple "Our Platform. Your Vision." statement from wherever you were. By the time the design was finalized, we were on pins and needles in anticipation, waiting for the booth leap off the paper. We weren't disappointed, and conference attendees weren't either.

In addition to the hundreds of conversations we had with attendees about SoftLayer's cloud computing capabilities, it was pretty amazing to me that so many people commented on our booth design. Many attendees noticed that our booth gets bigger and bigger every year, and the fact that our booth towered over most of the other booths in the area made that a pretty easy observation. As attendees were moving down the escalators into the exhibition hall, they were greeted by the SoftLayer. Because the booth was designed with an open-concept in mind, we never felt too claustrophobic ... Even when a flood of people would come hunting for the new SoftLayer flexi-frisbees we were giving out after they heard Duke or Marc present.

SoftLayer at Cloud Expo East

Despite the "openness" of the booth design, many attendees were able to gather what SoftLayer is all about from the graphic side panels ... and the Server Challenge:

SoftLayer at Cloud Expo East

That's right. The infamous Server Challenge continued to draw crowds and spark conversations in the new booth. And it was the perfect "finishing touch" to put the new conference presence over the top. While some attendees were hesitant to step up to try their hands at the competition, others were eager to accept the challenge. And as usual, the leader board was impossibly close:

  1. Dejian Fang - 0:59.08
  2. Corjan Bast - 0:59.59
  3. Logan Best - 1:00.49
  4. Jeffrey Abatayo - 1:01.00
  5. Bryan Wong - 1:01.84

The top time of 59.08 seconds was a mere 2.76 seconds faster than the fifth place time!

When conference attendees weren't watching the Server Challenge craziness or ducking to avoid an errant SoftLayer frisbee, we had a few more "oohs" and "ahhs" to share. In the new booth design, we incorporated four iMacs, one in each corner. If an attendee had a question about our portal, our pricing or our API, we could fire up a browser and use the SoftLayer-sponsored conference wifi to take them where they needed to go. If no one was using the computers, the screens would show a flashy video that included some interesting SoftLayer facts and a look at a SoftLayer Truck Day.

SoftLayer at Cloud Expo East

Off the expo floor, SoftLayer CTO Duke Skarda and Vice President of Product Innovation Marc Jones announced our new product, Private Clouds. No big deal. If you didn't see that announcement or you want to learn more, Nathan Day (SoftLayer's Chief Scientist) posted a fantastic blog coinciding with SoftLayer's private clouds release, and Duke followed up with an in depth look at how and why we chose to build private clouds the way we did.

Sad that you missed your chance to see the new 20' x 20' booth in person? Don't cry... If you're in the Silicon Valley for Cloud Expo West (November 5-8), we won't be hard to spot.

-Natalie

Categories: 
May 2, 2012

Social Media and the SoftLayer Server Challenge

I've been working at SoftLayer for almost ten months now, in my relatively short tenure, I've written hundreds (if not thousands) of tweets covering a broad range of topics and events ... As a Social Media Coordinator, it's an integral part of my job. Given what I've learned about hosting in the past year, I'm constantly surprised by how second-nature this intimidatingly technical industry has become. I guess that's what happens when you're immersed in a technology-focused company like SoftLayer.

Beyond sharing technical news and content about what's happening in the world of cloud computing, I'm also responsible for keeping our customers in the loop about all of our trade shows, conferences and events. If you've been to a technology trade show in the past year, you probably saw SoftLayer. We sponsor, attend or exhibit at more than sixty events every year, and it feels like I have been to them all. I know the ins and outs of every event on our schedule well before it begins, regardless of whether that event's down the street or in an exotic location like Hong Kong, Tokyo, Singapore, Amsterdam or London (Interesting fact: In the past week, we had events in all of those locations).

Social media is one of the ways our customers and followers can keep a pulse on SoftLayer's activity and growth. We travel the world to share how we help customers Build the Future, and as a part of the social media team, I get to help introduce that conversation. Let's use Internet World as an example.

Last week, a group of SLayers traveled to London to attend Internet World. To prepare for Internet World, I tried to schedule and share as much relevant content about SoftLayer with the #iwexpo audience to generate awareness and drive traffic to our booth. At larger shows like Internet World, we typically have a conference session or speaking engagement, and on the expo hall floor, you'll usually see a crowd like this one milling around our booth:

Internet World 2012

The Server Challenge generates its own social media — from word-of-mouth "you've gotta try this" conversations at the show to the typical "social media" channels like Twitter and Facebook. The gamifiction of rebuilding a miniature SoftLayer server rack is one of those interesting, entertaining and innovative ideas that seems to be unique to the mad scientists at SoftLayer. Invariably, the competition "ain't over 'til the fat lady sings," and at Internet World, we had the most dramatic competition conclusion ever ... But we'll get back to that in a minute.

From a social media perspective, the folks who stop by SoftLayer's booth want to watch the leader board as the show progresses. The expo hall may be open for several days, so it might be tough to keep an eye on the Server Challenge leader board ... Attendees then trust us to keep them informed via social media. Every day, we post the latest times to beat, and when we look at our analytics, it's wild to see the number of people clicking through to see the current top ten times. It doesn't seem like much, but a few hundred people at Internet World wanted to know what this table looked like throughout the whole show:

Internet World 2012

The top two times you see on the final leader board caused the late-show dramatics. Joseph Waite clocked a fantastic 1:03.68 to secure the top spot on the board in the middle of Day 3 at the show, and Rob McEwen stepped up to the challenge for his Day 3 attempts about 10 minutes prior to the scheduled close of the expo hall. With about 25 onlookers, Rob stopped the clock on his second attempt with a time of 1:02.14 ... Good enough for first place.

The problem: One of the drive trays was not installed all the way.

Because we want to make sure the winner has everything installed correctly in the fastest time, we had to add 5 seconds to his time for the mistake, and we gave him one more chance to complete the challenge to be fair to him. Unfortunately, the final attempt didn't beat Joseph's 1:03.68, so the new iPad was destined for Joseph. While Rob was a little bummed, he understood the reasoning for the decision, and he committed to stopping by our booth next year to win his iPad outright.

I was a few thousand miles away from all of this activity, but I felt like a major part of it given my social media involvement in tracking and sharing the latest updates. The best part of my job is when I get to interact with our customers, whether it be face to face or virtually. I want the messages you see on @SoftLayer and facebook.com/SoftLayer to be entertaining, interesting and helpful. We want you to feel connected to what's happening at SoftLayer and what we're all about.

Speaking of giving you insight into "what we're all about," I can't wrap up this blog about Internet World without sharing a little "insider" information about the SLayers at the booth: They're pretty competitive. They ran their own internal Server Challenge:

Internet World 2012

And if anyone is curious about the fastest time we've ever had in the Server Challenge, you can see it right there at the top of the list. Though to be fair, Kevin's probably done it a few thousand times.

-Rachel

April 13, 2012

Looking at the Big Picture

Last week, the SoftLayer team attended ad:tech San Francisco. It's pretty unbelievable to think that it's only April, and this show was the seventh I've attended this year. 2012 has already been a HUGE year for SoftLayer in terms of growth, and our trade show and conference schedule has provided a fantastic outlet to share some of the good news. In addition to the seven shows I've attended, SoftLayer has exhibited at six more, and each has it's own unique focus and audience — ad:tech in particular.

At most shows, the conversations I have can be best described as "technical." I'll field questions about our network capacity, hybrid environments, API functionality and data center pod architecture. The attendees that stop by and talk to us are typically technical members of IT teams familiar with their hosting needs and interested in learning about our cloud and dedicated environments. At ad:tech, the attendees that I talked to were more interested in "big picture" differentiators and the non-technical value that SoftLayer provides, so I got to tell the SoftLayer story in a fresh way.

Most of our ad:tech conversations were in a theme of managed hosting, flexibility, short-term resource availability and scalability. The attendees that stopped by our booth were no less qualified as customers than the IT administrators we might meet at other shows, but they couldn't be won over with the industry-leading numbers we would normally share ... They were more interested in hearing about the Super Bowl campaigns we've supported, the streaming media services we host and some of the high-profile clients that attest to platform's ability to handle anything they can throw at us.

The messaging on our booth graphic set the stage perfectly:

Our Platform.
Your Vision.
Build on a global cloud infrastructure at Internet scale. Blur the lines between physical and virtual. Bend infrastructure to your imagination. We've created the platform on which you'll create tomorrow.
Build the future.

The most surprising observation I made at ad:tech was that despite the "big picture" conversations I tended to have with attendees, they were all equally (if not MORE) interested in our Server Challenge:

ad:tech Server Challenge

During the two-day conference, these "non-technical" attendees completed the challenge with an average time of 1:37, and this show's Server Challenge champion, Rany Grinberg, walked away with a "new iPad" after recording a blazingly fast 0:58.34 time. They might not have been able to tell you what all the pieces in our server rack did, but they could definitely put it back together quickly.

I had a blast meeting all the attendees who stopped by our booth. If you happen to be one of those people, thank you for visiting us ... Now start studying and practicing to take on the Server Challenge again at our next show!

-Summer

Categories: 
March 21, 2012

Server Challenge = Global Domination?

The Server Challenge has become an all-out attraction. What started out as a little game we brought to SxSW last year has evolved into a competition attendees anxiously await. In the past month, we've had two phenomenal Server Challenge competitions — one at the Technology for Marketing and Advertising (TFM&A) conference in London and the other at Game Developers Conference (GDC) in San Francisco — and it's only getting bigger.

At TFM&A, we had a steady stream of competitors step up to the Server Challenge installation that lives in Europe. Quite a few of them were lured to our booth after trying their hands at the challenge during its European debut at Cloud Expo Europe in January. The winning time at TFM&A of 1:10.08 was recorded by Gary Barclay in the midst of some fierce competition.

SoftLayer Server Challenge - TFM&A

To give you a unique look at what it's like to experience the Server Challenge, we set up a time-lapse camera with a bird's eye view over the timer, and we pulled out a few of our favorite "Start!" shots:

Back in North America as things were humming along in London, our second Server Challenge box was making its way to San Francisco. We were able to share the Server Challenge with the GDC community last year at GDC Online in Austin, and we learned that there is nothing better than bringing a game to a conference full of gamers. I guess you could call it a match made in game developer heaven because we broke the record of number of server challenge participants for a single conference! Not only did we have a ton of participants, we had a huge number that returned day after day to keep pushing the record time lower and lower. All of this attention definitely left the booth staffers pretty exhausted, but we felt kinda like "the cool kids" all week.

On the last day of the conference, I talked to a few of the repeat participants who spent a lot of time at our booth, and I asked them a few questions about the Server Challenge. The first question I asked was, "Why do you like the Server Challenge?" and the responses were extremely interesting. Many said they liked the game so much because it was so interactive while others were drawn to the game because it gave them a way to win an iPad with skill rather than having to be "lucky" in a drawing. Because you don't have to know anything about server assembly to be good at it, it was universal, and it was quite a spectacle when dozens of people crowded around to get their own strategy and prepare for their turns.

I captured a few of their responses on video:

Given the crowd around the booth, you could assume the competition would be close, and you'd be absolutely correct. EJ Fernald won with a time of 1:06.06, beating the second place time by 0.15 seconds ... Yes, 15 hundredths of a second.

Congrats, Gary and EJ!! We hope you enjoy your new iPads!

If you want to be the next lucky winner of an iPad, check out our blog post with tips on how to be the fastest and start practicing ... if you happen to have a few retired servers lying around somewhere. If you're a SoftLayer customer, you can use the ones you replaced with all of your new SoftLayer servers!

-Summer

March 16, 2012

SLayer 101: A Whirlwind First Week

Having been client in the past, I already had some idea of how amazing the SoftLayer team was. Every interaction I had with the company was fantastic, and though I've worked with hundreds of service providers in different industries, I can wholeheartedly say that the service I received at Softlayer was better than any I'd ever experienced. As you can imagine, that left a pretty phenomenal impression on me.

When the opportunity came up a couple of months ago to interview with Paul Ford and the Community Development team, my response was almost instinctual: I jumped at the chance. Having met him and several members of the team in San Francisco in the past (picture below), I knew the kinds of individuals he surrounded himself with — incredibly smart, talented, hard-working, and just downright COOL people. That's right ... Seldom do you find a team in a corporate environment where you can actually say the people are all awesome — people you would want to hang out with even if you didn't work with them.

Josh and Paul

After going through the interview process, I hopped on a plane to Dallas to visit the Alpha headquarters. In the whirlwind of introductions and training sessions, I was surprised how productive the trip ended up being. I met most of the folks I'll be working with on a regular basis, and I had the opportunity to learn more and more about what Community Development is doing. And I was blown away at how much of that work was being done for other companies. The impression I get is that the impact Community Development is having on the business community is real, it's measurable and it's making a difference. It's impactful. From mentorship to event sponsorship to expert recommendations about infrastructure and architecture, nowhere in the industry can you find a company that works so hard for its customers. Trust me. I looked. Nowhere.

When I returned to San Francisco (where I live and will be based), I happened upon the Game Developers Conference where SoftLayer was present in a big way. I grabbed lunch with an existing client, I could tell their interaction with our team was no different from mine when I was a customer: Both sides clearly work together to find a solution that works for everyone. The interaction seemed to transcend the traditional "client-vendor" relationship, and it was clear that the Softlayer team was deeply committed to the client's mission and product offering.

Learning all of the different ways Softlayer is helping them (beyond providing server and hosting solutions) was would have been astounding ... If I didn't already kind of expect it from my experience. I couldn't help but be ecstatic about what's to come.

I met with the team at the GDC booth and got some more first-hand perspective about how we're embraced by the community. Walking the show floor and coming back to our almost-always-crowded booth (after seeing so many other booths quiet and empty) reinforced my feeling that I joined one of the most exciting companies in the industry. Our Server Challenge kept the booth BUSY for the entire time I was at the show — both days.

GDC Server Challenge

Observing how our team engaged the visitors drove home a point I touched on earlier: That SoftLayer employees CARE about every client and prospect. They asked questions about the attendee's business, what the business's needs were, and (most impressively to me) held back on "the hard sell." And that's pretty unique in itself.

As I embark on week number two of my employment (and beyond), I can't wait to learn more and more so I can become an integral part of the team. If you're ever on the West Coast and want to talk SoftLayer, hit me up!

-Joshua

February 3, 2012

Server Hardware "Show and Tell" at Cloud Expo Europe

Bringing server hardware to a "Cloud Expo" is like bringing a knife to a gun fight. Why would anyone care about hardware? Isn't "the cloud" a magical land where servers and data centers cease to exist and all that matters is that your hardware-abstracted hypervisor can scale elastically on demand?

You might be surprised how many attendees at Cloud Expo Europe expressed that sentiment in one way or another when SoftLayer showed up in London with the infamous Server Challenge last week. Based on many of the conversations I had with attendees, some of the most basic distinctions and characteristics of physical and virtual environments are widely misunderstood. Luckily, we had a nice little server rack to use as a visual while talking about how SoftLayer fits in (and stands out) when it comes to "the cloud."

When we didn't have a line of participants waiting to try their hand at our in-booth competition, we were able to use it to "show and tell" what a cloud hardware architecture might look like and what distinguishes SoftLayer from some of the other infrastructure providers in the industry. We're able to show our network-within-a-newtork topology, we explain the pod concept of our data centers and how that streamlines our operations, and we talk about our system automation and how that speeds up the provisioning of both physical and virtual environments. Long-term memory is aided by the use of multiple senses, so when each attendee can see and touch what they're hearing about in our booth, they have a much better chance to remember the conversation in the midst of dozens (if not hundreds) they have before and after they talk to us.

And by the time we finish using the Server Challenge as a visual, the attendee is usually ready to compete. As you probably noticed if you caught the Cloud Expo Europe album at Facebook.com/SoftLayer, the competition was pretty intense. In fact, the winning time of 1:08.16 was set just about twenty minutes before the conference ended ... In the short video below, Phil presents the winner of the Cloud Expo Europe Server Challenge with his iPad 2 and asks for some insight about how he was able to pull off the victory:

Being the international debut of the Server Challenge, we were a bit nervous that the competition wouldn't have as much appeal as we've seen in the past, but given the response we received from attendees, it's pretty safe to say it's not the last time you'll see the Server Challenge abroad.

To all of the participants who competed last week, thanks for stopping by our booth, and we hope you're enjoying your "torch" (if you beat the 2:00.00 flashlight-winning time)!

-@khazard

November 21, 2011

The SoftLayer Server Challenge - ad:tech Expertise

If you've visited SoftLayer at a large conference this year, you probably came face-to-rack with our Server Challenge. Your task: Reassemble our miniature rack of SuperMicro servers in the fastest time at the conference. To do this, you need to install twenty drive trays in five servers and connect network cables in the correct switches to mirror the server rack setup on our data centers. If you're able to score the best time, you win an iPad 2!

In the sometimes-boring world of collateral and T-shirts at trade shows, the activity around this competition stands in stark contrast. It's been huge hit everywhere we go, so if you haven't had a chance to try your hand at the challenge, I'm sure we'll bring it to several of our 2012 shows. As a way of rewarding those of you who loyally follow our blog, I thought I could give you an advantage by sharing some tips for when you're in front of the Server Challenge rack ... And to give you an idea of how important these tips can be, look at how close the top two times were at ad:tech NYC:

That's right. 17 hundredths of a second between victory and defeat. Now are you ready to take some notes?

SoftLayer Server Challenge

The Start
When you start the challenge, don't look at the timer to see if your time started ... If it doesn't start, we'll stop you. By focusing your attention on the network cables or drive trays (whichever you choose to start with), you can save yourself a half of a second.

SoftLayer Server Challenge

Network Cables
You don't have to connect the network cables first, but I have to choose something to complete first, so the network cables won the coin flip. When you're connecting the network cables, it's best to grab all three cables of the same color and try to snap them in together. Plugging in the cables one-by-one requires three times the work.

SoftLayer Server Challenge

Hard Drives
When you're tackling the hard drives, the key is to line up the drives and have them installed completely before moving on. My tip for installing the drives is to tilt them in on a sideways angle, not at an upwards angle. If you try and tilt the drives upwards, you'll most likely get the drive tray stuck and have to remove it to try again. If you can do it precisely, picking up two drives at one time has worked well, and our all-time record of around 54 seconds took that approach.

SoftLayer Server Challenge

SoftLayer Server Challenge

SoftLayer Server Challenge

One last pointer: Lock them in place immediately after installing them. If you leave the latch open, it makes it harder to get neighboring drives installed, and it's such a small incremental effort to close the latch that even if you perfect a "close all the latches" technique at the end, you'd still end up spending more time.

SoftLayer Server Challenge

The Finish
Don't forget to put both hands back on the timer to stop your time. :-)

SoftLayer Server Challenge

Now that you're equipped with some of the best Server Challenge tips and tricks, we want you to start training. In 2012, we expect to see someone complete it in under 50 seconds ... And that person probably will carry the all-time record home – along with a new iPad 2!

Keep an eye on our Event Schedule for upcoming shows, and if there's a conference where you really want to see the Server Challenge, let us know and we'll see if we can set it up.

Good Luck!

-Summer

October 20, 2011

Taking Multitasking to a New Level

Is it possible to be in three places at once? For SoftLayer it is! Last week was an extremely busy one for the SoftLayer team. SLayers from the marketing and sales teams were dispersed to cover three different trade shows in two separate cities where we'd meet a few thousand soon-to-be SoftLayer customers.

I attended Web 2.0 Expo in NYC – a great event where I was able to once again demystify the SoftLayer Switch Ball and explain the awesomeness of SoftLayer. Nothing too crazy to report from the expo floor, but we did have one interesting experience outside of the event where we witnessed a man sleep while standing up. We don't know how he was able to sleep for over two hours without falling over, but his execution was impressive:

NYC Sleeper

While I was in New York City, cPanel Bootcamp was happening closer to home in Austin, Texas. From what I hear, a second annual rocket war broke out, and our booth was rushed by attendees looking to stock up on ammo.

Just down the street from the cPanel conference, GDC Online was up and running in the Austin Convention Center. This was another awesome event for SoftLayer and once again the Server Challenge was a huge hit:

Congrats to Anthony Pecorella for winning with a time of 1:00.84! We know you'll enjoy your new iPad.

After both show floors closed, attendees from both cPanel Bootcamp and GDC Online joined us for some drinks, food and retro games at Maggie Mae's on Sixth Street. Notable attendees included Mario, Princess Peach and our very own Jeff Reinis who happens to be a 1983 Pac-Man record holder!

If you didn't have a chance to join SoftLayer, CoreSite and TeliaSonera at the Time Warp Retro Gaming Party, you can live vicariously via Flickr:

Thanks to everyone who worked so hard to make sure these three events went off without a hitch, and thanks to all of you who stopped by and said hi! We hope to see you all soon at one of our upcoming events: http://www.softlayer.com/Media/event-schedule

-Summer

Categories: 
September 15, 2011

PHIL’s DC: HostingCon

HostingCon 2011 in San Diego may have been a huge success for SoftLayer, but I walked away with a different experience following my intense pursuit of building the PHIL's DC brand. Apparently, the hosting industry wants to see my data center succeed before they believe it, and I think it's really just fear rearing its ugly head. People are afraid of what they don't understand, so the uninitiated would probably be terrified as they try to learn what I'm doing.

In an effort to help some of the bigger names in the hosting industry get in on the ground floor of PHIL's DC, I took a stroll down the HostingCon aisles. Vendors like Parallels and cPanel were obvious choices to discuss business partnerships, and I was sure TheWHIR wanted the scoop on the next big thing in hosting, so I made sure to give them all a chance to speak with me. The documentary film team I hired (the guy I met outside the San Diego Convention Center who said he'd follow me with a camera for $3.50/hour) recorded our interactions for posterity's sake:

I'd like send shouts out to thank Candice Rodriguez from TheWHIR, Aaron Phillips from cPanel and John McCarrick from Parallels for agreeing to let us film our organic interactions. They've further inspired me to build a data center that will make these apparent "snubs" and "rejections" a thing of the past. To Summer and Natalie at the SoftLayer booth: Please stop making fun of my Server Challenge attempt every time you see me at the office ... I think I had something in my eye when I was competing, so it wasn't a fair measure of my skillz.

Oh, and if you didn't get a chance to attend our "Geeks Gone Wild" party at HostingCon, you'd probably be interested in seeing video from The Dan Band's performance of "Total Eclipse of the Heart," cPanel posted it here: http://www.vimeo.com/28160105 (NSFW language, The Dan Band take artistic license with profanity)

-PHIL

August 19, 2011

SoftLayer at HostingCon 2011

In my "HostingCon, Here We Come!" blog post, I promised that SoftLayer would be Bigger, Better and Badder at HostingCon 2011, and we made some pretty ambitious plans to be sure that was the case: Six conference panels and speaking sessions, SoftLayer's biggest expo hall presence ever, in-booth presentations about everything from Portal 4 to Social Media, our infamous Server Challenge, and the biggest party in HostingCon history ... Heck, we even let PHIL attend to do some "research" for PHIL's DC. We pulled out all the stops.

Now that the dust has settled and the sunburns have started to heal, I can share a glimpse into SoftLayer's HostingCon experience with anyone who wasn't able to make it to San Diego last week.

HostingCon Expo Hall

When you walked onto the conference floor, you saw SoftLayer, and if you managed to miss our 20'x40' two-story booth or the commotion around it, you were probably in the wrong hall. Each person on our team had a chance to speak with hundreds of attendees, and at the end of every conversation, we gave some swag as parting gifts: Switch balls, foam rockets and limited-edition "Robot" T-shirts:

Robot Shirt

Our in-booth theater was the venue where Marc Jones showed off the private beta of our new Flex Images for dedicated servers, Jeff Reinis talked about how customers can take advantage of our international expansion, Stephen Johnson gave a tour of Portal 4, Kevin Hazard shared some tips and tricks to managing social media, and Phil Jackson dove into the API.

Take a virtual stroll around the conference center with us:

And as you can tell from the pictures, the Server Challenge was a big hit.

The Server Challenge

If you bring a cabinet of servers to a conference full of server geeks, you're going to get some attention. Challenge them to a hardware competition, and you'll be inundated with attendee traffic. If you aren't familiar with the in-booth activity, Kevin's blog about the Server Challenge at OSCON is a perfect place to get your crash course. If you already know all about it (and if you've competed in it), you'll be even more interested in seeing some of the action from the show floor:

At 3:07 in that video, you can see the eventual winner of the HostingCon Server Challenge complete a run on Day 1. His iPad 2-winning time was 1:01.77, and he beat some pretty stiff competition for the title of Server Challenge Champ.

Geeks Gone Wild

Put SoftLayer, cPanel and Resell.biz in a room, and you have a party. Add free drinks, a thousand of our closest friends, The Dan Band and a legendary venue, and you've got yourself the biggest party in HostingCon history:

If you took part in any or all of the above shenanigans, thank you! We owe a great deal of our success at HostingCon to you. Once everyone finally catches up on the sleep they missed last week, we'll get the wheels turning to figure out a way to go even bigger next year in Boston ... Speaking of which, does anyone know where I can get a boat that was in the Boston Harbor on December 16, 1773?

-@gkdog

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