Posts Tagged 'Singapore'

October 4, 2011

The Sun Never Sets on SoftLayer

We've always set our sights globally at SoftLayer and this week we've certainly achieved some key milestones. With our data center in Singapore going LIVE, we now have a "digital gateway" for providing our unique cloud, dedicated, and managed hosting solutions to the Asia-Pacific region.

What is even more remarkable is the speed at which we are deploying our new international data centers. In only a few months, all the meticulous planning, logistics and execution were done and customers could place orders. And we're not slowing down. The trajectory path we're on has us expanding faster and farther than we ever thought possible.

Next month we're opening a new data center in Amsterdam, along with network Points of Presence (PoPs) in Amsterdam, London and Frankfurt. Each of these facilities is built and maintained by SoftLayer, and that organic growth is a huge differentiator. We didn't go out and acquire a company to expand our capabilities, and because we're doing the work on the ground, we're able to guarantee the most consistent, best possible service. Every data center - whether it's Singapore or San Jose - is exactly the same. Because of that consistency, our customers don't have to worry about whether the services in the new facilities meet their expectations, and based on the phenomenal provisioning statistics we saw on day one in Singapore, they aren't hesitating to order more.

International Expansion: Currency

Because our global expansion enables us to perform even better for the SoftLayer customers located outside of North America, we wanted to make it easier for those customers to do business with us. As of 8:01 a.m. Central Time today, we support and accept payment in 60+ currencies! This currency support allows our customers to price SoftLayer services in their native currency, and it lets them avoid those pesky exchange fees from their credit card.

Our BYOC (Cloud) and Dedicated Server order forms have been updated with a currency selection on their first page, so once you select a currency, your order form will reload with all pricing displayed in that currency. Existing customers are also able to pay for their existing servers with one-time or recurring payments in our customer portal.

Currencies Supported

ALL - Albanian lek
ARS - Argentine peso
AUD - Australian dollar
BSD - Bahamian dollar
BDT - Bangladeshi taka
BBD - Barbados dollar
BMD - Bermudian dollar
BOB - Boliviano
BZD - Belize dollar
CAD - Canadian dollar
CNY - Chinese Yuan
COP - Colombian peso
CRC - Costa Rican colon
HRK - Croatian Kuna
CZK - Czech koruna
DKK - Danish krone
DOP - Dominican peso
GTQ - Guatemalan quetzal
HNL - Honduran lempira
HKD - Hong Kong dollar
HUF - Hungarian forint
INR - Indian rupee
ILS - Israeli new sheqel
JMD - Jamaican dollar
JPY - Japanese yen
KES - Kenyan shilling
KRW - South Korean won
LBP - Lebanese pound
LVL - Latvian lats
LRD - Liberian dollar
LTL - Lithuanian litas
MOP - Macanese pataca
MYR - Malaysian ringgit
MXN - Mexican peso
MAD - Moroccan dirham
NZD - New Zealand dollar
NOK - Norwegian krone
PKR - Pakistani rupee
PEN - Peruvian Nuevo sol
PHP - Philippine peso
QAR - Qatari rial
RUB - Russian rouble
SAR - Saudi riyal
SGD - Singapore dollar
ZAR - South African rand
SEK - Swedish krona/kronor
CHF - Swiss franc
THB - Thai baht
TTD - Trinidad and Tobago dollar
AED - United Arab Emirates dirham
EGP - Egyptian pound
GBP - Pound sterling
YER - Yemeni rial
TWD - New Taiwan dollar
RON - Romanian new leu
TRY - Turkish lira
XCD - East Caribbean dollar
EUR - Euro
PLN - Polish złoty
BRL - Brazilian real

It's amazing to say that we are truly a global company operating on three continents. Our success and future growth are tied to these new international capabilities. We will move aggressively and open more data centers, so stay tuned. With our global aspirations taking flight, I'm reminded of the saying that, "the sun never sets on the British Empire."

Speaking of flights, I've got to get to the airport ... My flight to Amsterdam is leaving in a few hours.

-@gkdog

October 3, 2011

Global Expansion: Singapore is LIVE!

I write this message while overlooking the International Business Park in Singapore. The desk I sit at faces east; the sun is now on the opposite side of the building and our new Singapore office is starting to cool off, but it's eerily quiet here on the 6th floor.

SoftLayer Singapore

SoftLayer Singapore

Our new Singapore General Manager Michael Ong is in Dallas meeting the rest of the SoftLayer team, our new Server Build Technicians (SBTs) are on the data center floor assisting the Go Live Crew (GLC) and the inventory team is indexing and organizing of the mountains of gear we have in the Large Parts Room (LPR).

SoftLayer Singapore

Thinking back just 30 days, we were getting early access to our two data center suites. Our four ocean containers were unloaded and waiting for us in the LPR, and the members of the GLC from Dallas, Houston, Seattle and Washington, D.C. had their steel toe boots on, hard hats in place and dragging a little from the 14 hour time change. The GLC has worked tirelessly to get this data center online.

SoftLayer Singapore

SoftLayer Singapore

Our success on the ground was far from a standalone feat, though. The steadfast support, backing and encouragement from everyone back home enabled our successful launch. Many departments and individuals spent tireless nights on the phone and on email helping us through issues. I can't overstate the importance of their support and willingness to step up to get things done. Without their help, the data center certainly wouldn't look like this:

SoftLayer Singapore

SoftLayer Singapore

SoftLayer Singapore

Our first international data center and office are worth celebrating, but it's important to realize that our work doesn't stop today. It's critical that we continue to support the Singapore office like we do our other offices and data centers around the U.S. We are depending on the local team to run the daily operations, and they're depending on us to provide them with the necessary guidance to keep the gears in motion. This is not a fire and forget mission — we are now truly a global company.

While we sweep up the imaginary confetti from the floor in SNG01 (since we'd never let real confetti in the DC), we know that the GLC in Amsterdam is on the ground getting our first European facility ready. The ocean containers have been delivered and racks are being built. It's time to get some rest and sleep fast ... We've got another data center coming online soon.

To all our new Singaporean team members: Welcome to SoftLayer. We're excited and proud to have you join our team. To everyone that supported us: Thank you again from the very bottom of our hearts. To our customers: Enjoy your new SoftLayer servers in Singapore. And to our competition: This is just the start.

3BFL.

-@toddmitchell

October 2, 2011

SoftLayer is Coming to Town

As many of you know SoftLayer is going global. Our Singapore DC goes live TOMORROW, and Amsterdam will follow suit shortly, so we put together a little "jingle" that I think you might know. It might be September, but if the stores are already putting out holiday items, Christmas songs should be fair game in October ... And since we are entering that last stretch of work before those great end-of-the-year national holidays that give us a few days off, we can use a classic tune to help us power through.

To those of you who love the song, "Santa Claus is Coming to Town," you may not want to play the video below. To those who want to rubberneck at our goofiness and join us in a little fun ... play away:

If you want to sing along at home (because who wouldn't?), here are the lyrics for your karaoke pleasure:

SoftLayer is Coming to Town

You better watch out!
Competitors cry!
They're gonna pout
I'm telling you why,
SoftLayer is comin' to town

We're setting up racks
and hiring staff
We're gonna open up our Singapore branch
SoftLayer is comin to town

We're not only in Asia
We'll be in Europe too
We know that you've been waiting for this
So don't miss our big debut.

You better watch out!
Competitors cry!
They're gonna pout
I'm telling you why,
SoftLayer is comin' to town.

With two data centers and two network PoPs
Shiny new servers and cables wired up
SoftLayer is comin' to town.

DC CRAC Units that condition and cool,
Power and network in the SoftLayer Pods too.
SoftLayer is comin' to town.

The SLayers and our clients
will have to celebrate.
We're expanding SoftLayer's footprint,
Far beyond the United States.

You better watch out!
Competitors cry!
They're gonna pout,
I'm telling you why,
SoftLayer is coming to town.

Shout-outs go to all the SLayers who indulged us in this little song. We hope it's less embarrassing than you expected ... And if it's more embarrassing, we hope it's as terrible and catchy as "Friday."

Tip: If the song is stuck in your head now, one great way to distract yourself from it is to go and order a server in Singapore!

-@SKinman454

September 29, 2011

Global Expansion: Singapore Ready for Launch

Are you familiar with the "slow clap" phenomenon?

It's basically a crescendo of applause in a crowd that starts with a single hand clap. A few seconds after that first clap, you hear the second. A slow rhythm takes shape. A few people join in. The rhythm is contagious, and it starts to spread through the crowd. As more people join in, the natural tendency is for the pace to speed up as the volume increases, and within about a minute, a single hand clap becomes a huge roar of applause. In the movie Rudy, one character starts a "slow clap" on the sideline of a football game, and the cheer ends up filling the entire stadium ... And that's the visual that comes to mind when I think about the upcoming "go live" date for our Singapore data center.

Start a slow clap in your mind and think of each successive milestone getting faster and exponentially louder applause:

If you imagined correctly, the applause in your mind should be borderline deafening ... And I didn't even mention the fact that we enabled pre-orders on select servers in Singapore last week with a Triple Double special exclusively for servers in the new SNG01 facility.

AND I haven't said anything about the progress of our first European data center in Amsterdam. We already have a team of people there working to get that facility ready, and it's coming together just as quickly. Don't be surprised to see a few sneak peeks at the build-out process there in the next few weeks.

It's almost unfathomable that we're so close to the launch of our first facility outside the United States, and when you consider how quickly Amsterdam will come online after Singapore, you probably think you're taking crazy pills ... Or that we are. I don't want to take any of the wind out of the sales of our launch day, so I'm just going to share a few more glimpses into the data center.

On Monday, you can light your first server at the end of this Singaporean hallway:

SoftLayer Singapore Data Center

All of the racks are powered:

SoftLayer Singapore Data Center

The server rails are installed:

SoftLayer Singapore Data Center

And we thought it might be a good idea to go ahead and install a few servers:

SoftLayer Singapore Data Center

Now all we need to do is flip the switch ... Are you ready?

-@toddmitchell

September 23, 2011

Parallels APAC Summit: Lance Crosby Keynote

SoftLayer absolutely loves attending and participating in technology trade shows and conferences. This year we expect to be at 70 – 80 shows around the globe and chances are that if you’re at a technology show, you'll see SoftLayer shirts in the crowd.

Lance Crosby Keynote

This year we're lucky enough to be apart of the Parallels APAC Summit held in Singapore. More than 300 technology partners and enthusiasts are attending informative sessions, networking events and likely attending one or two SoftLayer-sponsored parties!

Parallels was also kind enough to invite our CEO, Lance Crosby, to Singapore to keynote today. We had great attendance, nearly a packed room and Lance spoke about where hosting came from and where it is headed.

Lance Crosby Keynote

If you're interested in hosting, make a living from hosting or you have partners who provide hosting to you, I'd encourage you to flip through Lance's presentation:

-@toddmitchell

September 21, 2011

Global Expansion: Singapore Nearing Completion

In early September I shared with you a progress report on our first international data center in Singapore. It should be no surprise that our build out has been moving at breakneck speeds. In the last couple of weeks we've:

  1. Completed the construction of our new regional office in Singapore
  2. Built out 3 network PoPs (Tokyo, Hong Kong and Singapore)
  3. Unloaded 4 x 40 foot ocean containers
  4. Received over 100 pallets of equipment and gear – with more to come
  5. Assembled 220 custom server cabinets
  6. Installed 120 customer facing switches (5,760 switch ports)
  7. Provisioned petabytes of new shared storage waiting for your data

We're also ecstatic to have our new Singaporean employees burning the midnight oil with us. We spent countless hours interviewing for a number of positions in Singapore and we've only hired the most talented, brightest stars that we could find. Everyone has fit right in, loves the culture and they're rocking it. We still have a bunch of open positions – if you're interested, drop us a note.

As our go-live date approaches we're putting the final touches on the data center. One last check to ensure all cables are seated correctly in their ports, double check the configurations on our internal equipment, light the network and have our first ever international truck day – although, we might have to call it ocean container day. :)

I've included some pictures below that I took over the last couple of days showing the progress of the data center build out. Expect a full set of pictures once everything is live.

Singapore Sep 20

Singapore Sep 20

Singapore Sep 20

-@toddmitchell

September 9, 2011

Global Expansion: More Singapore!

Last week, I shared an early glimpse of our Singapore data center pods and office space. What a difference a week makes. A week after the first batch of pictures were taken, I made my way back through the facility to document some of the progress, and you'll be amazed by how quickly everything is coming together.

You'd probably be even more amazed if you knew how many people (literally) around the world were working hard every day to keep the build-out moving forward so quickly ... Some of the most visible folks in the process are the guys we have on the ground in Singapore:

SoftLayer Singapore

We weren't able to use SoftLayer's fancy new truck to get our gear to the Singapore facility. I think it had something about having to travel over the Pacific Ocean ... I guess there weren't enough gas stations? We had all of our DC gear shipped down (literally) in ocean containers, and when the skids were all moved into the storage area, it was almost like Christmas.

SoftLayer Singapore

I say "almost like Christmas" because we happened to know everything we'd be unwrapping, and if we were surprised by anything we opened, it probably wouldn't be a good surprise. Luckily, we got exactly what we needed. Meanwhile, the Singapore data center pods have been coming along nicely. Here's a look inside Pod 1.

SoftLayer Singapore

And while we do our best to mirror the build-out of our data center pods regardless of their location, you can see that a few exceptions are made. In the pods we're building in the United States, we have at least two fewer languages on signs like the ones you see here:

SoftLayer Singapore

If we walk next door to Pod 1, you'll see the progress we're making in Pod 2. I know the pictures look similar ... But that's the point. Given the demand we've heard from customers, we're building both pods at the same time, hoping to keep up with demand while we start building our next facilities.

SoftLayer Singapore

While the pod progress is impressive, the progress on the office space is almost unbelievable. Where you previously saw ladders and cement, you now see desks, chairs and carpet. We've been hiring in Singapore for a few weeks now, and when we officially get the keys to move in, this place will be abuzz with new SLayers.

SoftLayer Singapore

We've posted a few more pictures in our Singapore DC Construction Flickr photo album, enjoy them! Soon after these pictures were taken, the team started assembling the racks in the DC, so the next update you'll see from me will probably include a lot more server goodness.

If you happen to live in Singapore and want to join our team, be sure to visit SoftLayer Careers for our current opportunities. As of right now, we have positions available in inventory, channel development, inside sales, enterprise account management, network engineering, sales engineering, systems administration and server building ... And if you don't fit in any of those positions, we can probably find another role for you to fill!

-@toddmitchell

September 2, 2011

Global Expansion: An Early Look at Singapore

Based on the blog's traffic analytics, customers are very interested in SoftLayer's global expansion, and in my update from Tokyo, I promised a few sneak peeks into the progress of building out the Singapore data center. We've been talking about our move into Asia for a while now, but we haven't showed much of the progress. The cynics in the audience will say, "I'll believe it when I see it," and to them, I say:

These pictures were actually taken a few weeks ago before our Server Build Technicians came on site, and it looks even more amazing now ... But you'll have to check back with us in the coming weeks to see that progress for yourself. Both the Singapore and Amsterdam facilities are on track to go live by the middle of Q4 2011, and we're already starting to hear buzz from our customers as they prepare to snatch up their first SoftLayer server in Asia.

If you want to have a little fun, you should compare these build-out pictures with the ones we've posted from the completed San Jose facility and the under-construction Amsterdam data center. As we've mentioned in previous posts, SoftLayer uses a data center pod concept to create identical hosting environments in each of our locations. Even with the data centers' varying floor plan layouts and sizes, the server room similarities are pretty remarkable.

Stay tuned for updates on the build-out process and for information about when you can start provisioning new servers in Singapore. If you have any questions about the build-out process, leave a comment below or hit us up on Twitter: @SoftLayer.

-@toddmitchell

July 26, 2011

Globalization and Hosting: The World Wide Web is Flat

Christopher Columbus set sail from Palos, Spain, on August 3, 1492, with the goal of reaching the East Indies by traveling West. He fortuitously failed by stumbling across the New World and the discovery that the world was round – a globe. In The World is Flat, Thomas Friedman calls this discovery "Globalization 1.0," or an era of "countries globalizing." As transportation and technology grew and evolved in the nineteenth and twentieth centuries, "Globalization 2.0" brought an era of "companies globalizing," and around the year 2000, we moved into "Globalization 3.0":

The dynamic force in Globalization 3.0 – the force that gives it its unique character – is the newfound power for individuals to collaborate and compete globally. And the phenomenon that is enabling, empowering, and enjoining individuals and small groups to go global so easily and so seamlessly is what I call the flat-world platform.

Columbus discovered the world wasn't flat, we learned how to traverse that round world, and we keep making that world more and more accessible. He found out that the world was a lot bigger than everyone thought, and since his discovery, the smartest people on the planet have worked to make that huge world smaller and smaller.

The most traditional measure of globalization is how far "out" political, economical and technological changes extend. Look at the ARPANET network infrastructure in 1971 and a map of the Internet as it is today.

With every step Columbus took away from the Old World, he was one step closer to the New World. If you look at the growth of the Internet through that lens, you see that every additional node and connection added to the Internet brings connectivity closer to end-users who haven't had it before. Those users gain access to the rest of the Internet, and the rest of the Internet gains access to the information and innovation those users will provide.

Globalization in Hosting

As technology and high speed connectivity become more available to users around the world, the hosting industry has new markets to reach and serve. As Lance explained in a keynote session, "50% of the people in the world are not on the Internet today. They will be on the Internet in the next 5-10 years."

Understanding this global shift, SoftLayer can choose from a few different courses of action. Today, 40+% of our customers reside outside the United States of America, and we reach those customers via 2,000+ Gbps of network connectivity from transit and peering relationships with other networks around the world, and we've been successful. If the Internet is flattening the world, a USA-centric infrastructure may be limiting, though.

Before we go any further, let's take a step back and look at a map of the United States with a few important overlays:

US Latency

The three orange circles show the rough equivalents of the areas around our data centers in Seattle, Dallas and Washington, D.C., that have less than 40 milliseconds of latency directly to that facility. The blue circle on the left shows the same 40ms ring around our new San Jose facility (in blue to help avoid a little confusion). If a customer can access their host's data center directly with less than 40ms of latency, that customer will be pretty happy with their experience.

When you consider that each of the stars on the map represents a point of presence (PoP) on the SoftLayer private network, you can draw similar circles around those locations to represent the area within 40ms of the first on-ramp to our private network. While Winnipeg, Manitoba, isn't in one of our data center's 40ms rings, a user there would be covered by the Chicago PoP's coverage, and once the user is on the SoftLayer network, he or she has a direct, dedicated path to all of our data centers, and we're able to provide a stellar network experience.

If in the next 5-10 years, the half of the world that isn't on the Internet joins the Internet, we can't rely solely on our peering and transit providers to get those users to the SoftLayer network, so we will need to bring the SoftLayer network closer to them:

Global Network

This map gives you an idea of what the first steps of SoftLayer's international expansion will look like. As you've probably heard, we will have a data center location in Singapore and in Amsterdam by the end of the year, and those locations will be instrumental in helping us build our global network.

Each of the points of presence we add in Asia and Europe effectively wrap our 40ms ring around millions of users that may have previously relied on several hops on several providers to get to the SoftLayer network, and as a result, we're able to power a faster and more consistent network experience for those users. As SoftLayer grows, our goal is to maintain the quality of service our customers expect while we extend the availability of that service quality to users around the globe.

If you're not within 40ms of our network yet, don't worry ... We're globalizing, and we'll be in your neighborhood soon.

-@gkdog

Subscribe to singapore