Posts Tagged 'Slculture'

April 22, 2013

Going Global: How to Approach Expansion into Asia

Asia is an amazing place for business, but companies from outside the region often consider it mysterious and prohibitive. I find myself discussing Asian business customs and practices with business owners from other regions on an almost daily basis, so I feel like I've become an informal resource when it comes to helping SoftLayer customers better understand and enter the Asian markets. As the general manager for SoftLayer's APAC operations, I thought I'd share a few thoughts about what companies outside of Asia should consider when approaching new business in the region.

Before we get too far into the weeds, it's important to take a step back and understand the Asian culture and how it differs from the business cultures in the West. The Asian market is much more relational than the market in the United States or Europe; significant value is placed on the time you spend in the region building new networks and interacting with other your prospective customers and suppliers. Even for small purchases, businesses in Asia are much more comfortable with face-to-face agreements than they are with phone calls or emails. Many of the executives I speak to about entering Asia argue they don't have time to spend weeks and months in the region, and they make whistle-stop trips in various countries to get a snapshot of what they need to know to make informed decisions. Their businesses often fail at breaching the market because they don't invest the time and resources they need to create the relationships required to succeed. Books, blogs (even this one), consultants and occasional visits aren't nearly as important to your success as investing yourself in the culture. Even if you can't physically travel to your target market for some reason, find ways to plug into the community online and become a resource.

Asia is not homogenous. There are 20 distinct countries and cultures, dozens of languages and hundreds of dialects. There are distinct legal systems, currencies, regulatory frameworks and cultural norms. From a business perspective, that means that what you do to appeal to an audience in Singapore won't be as effective for an audience in Japan ... This is not the United States of Asia nor is there an Asian Union. Having partners in Hong Kong does not get you into China; if you want to access markets in China, you need to build relationships with partners and customers in China. One of the biggest reasons for this in-country presence to understand and avoid a "death by a thousand cuts" situation where minor, seemingly insignificant questions and problems cumulatively prevent a business from successfully entering the market. Take these questions from customers as an example:

  • When I buy from your office in Bangkok, where is the contract jurisdiction?
  • I'm in Hong Kong. Can I pay in Hong Kong Dollars? Who takes the currency risk?
  • Corporate credit cards aren't common in Vietnam. Can I pay for my online purchase in cash?
  • If I sign up for a webinar, is it at a time convenient for me (i.e. repeated for other time zones), or do I have to be at my PC at 3am?
  • If you invite me to a meeting on 12/4, is that April 12th, or December 4th?
  • When I print whitepapers from your website, do I need to resize to a different paper size?

The way you handle currencies, time zones and how you present information are barometers of how approachable your business is for users and businesses in a particular market. Most users won't reach out to you to ask those kinds of questions; they'll just move on to a competitor who answers their questions without them asking. You learn about these sticking points by having people on the ground and talking to potential customers and partners. Since globalization is "flattening" the World Wide Web, the mechanics of hosting a site, application or game in a data center in Singapore are identical to hosting the same content in Dallas. It's easy to make your data locally available and have infrastructure available in your target market, but that's only a start. You need to approach Asian countries as unique opportunities to redefine your business in a way that fits the culture of your potential customers and partners.

In my next blog, I plan to share a few best practices about management, responsiveness and responsibility, positioning, operations and marketing in Asia. These posts are intended to get you thinking about how your business can approach expanding into Asia smartly, and if you have any questions or want any advice about your business in particular, please feel free to email me directly: dwebb@softlayer.com.

-@darylwebb

April 15, 2013

The Heart of SoftLayer: People

When I started working for SoftLayer as a software engineer intern, I was skeptical about the company's culture. I read many of the culture posts on the blog, and while they seemed genuine, I was still a little worried about what the work atmosphere would be for a lowly summer intern. Fast-forward almost a year, and I look back on my early concerns and laugh ... I learned quickly that the real heart of SoftLayer is its employees, and the day-to-day operations I observed in the office consistently reinforced that principle.

It's easy to think about SoftLayer as a pure technology company. We provide infrastructure as a service capabilities for businesses with on-demand provisioning and short-term contracts. Our data centers, portal, network and APIs get the spotlight, but those differentiators wouldn't exist without the teams of employees that keep improving them on a daily basis. By focusing on the company culture and making sure employees are being challenged (but not overwhelmed), SoftLayer was indirectly improving the infrastructure we provide to customers.

When I walked into the office for my first day of work, I imagined that I'd be working in a cramped, dimly lit room in the back of the building where I'd be using hand-me-down hardware. When I was led to a good-sized, well-lit room and given a Core i3 laptop with two large monitors and a full suite of software, I started realizing how silly my worries were. I had access to the fully stocked break room, and within about a week, I felt like part of a community rather than a stale workplace.

My coworkers not only made me feel welcome but would frequently go out of their way to make sure I am comfortable and have the resources I needed to succeed. While the sheer amount of new information and existing code was daunting, managers assigned projects that were possible to complete and educational. I was doing useful work building and improving a complex production system rather than the busy work offered by many other employers' internship programs. I learned several new techniques and solidified my understanding of software engineering theory through practice. The open-door policy and friendly people around me not only created a strong sense of community but also allowed more efficient problem solving.

You may have noticed early in this post that I joined the company on a summer internship and that I also told you it's been about a year since I started. While summers in Texas feel long, they don't actually last a full year ... After my internship, I was offered a part-time position as a software engineer, and I'm going to be full-time when I graduate in May.

It's next to impossible to find a company that realizes the importance of its employees and wants to provide an environment for employees to succeed. The undeniable runaway success of the company is proof that SoftLayer's approach to taking care of employees is working.

-John

November 19, 2012

How It's Made (and Won): The Server Challenge II

Every year, we attend more than fifty trade shows and conferences around the world. We want to spread the word about SoftLayer and connect with each conference's technical audience (also known as future SoftLayer customers). That goal is pretty straightforward on paper, but when it comes to executing on it, we're faced with the same challenge as all of our fellow exhibitors: How do we get our target audience to the our booth?

Walk down any aisle of an expo hall, and you'll see collateral and swag beckoning to attendees like a candy bar at the grocery store register. Some exhibitors rely on Twitter to monitor an event's hashtag and swoop in at every opportunity to reach the show's influential attendees. Other exhibitors might send out emails to their clients and prospects in the area to invite them to the show. We see value in each of those approaches, but what we found to be most effective was to bring a SoftLayer data center to our booth ... or at least a piece of one.

The Server Challenge has come a long way over the years. Its meager beginnings involved installing RAM and hard drive cables in a tower server. Shortly thereafter, a rack-mount server replaced the tower server, but you were still tasked with "inside the server" challenges. As we started looking for ways to tell the bigger SoftLayer story with the Server Challenge, we moved to miniature server rack, and the competition really started to pick up steam. This year, we made it our goal to take the Server Challenge to the next level, and when Supermicro stepped in to sponsor the next iteration of the the competition, we started thinking BIG.

Why use a miniature version of a SoftLayer rack when we could use a full-size version? Why have a standalone screen when rack-mount monitors can make the display part of the unit? Why rely on speakers behind the booth to pump "Eye of the Tiger" while attendees are competing when we could easily build those into the next version of the challenge? What was initially intended to be a "tweak" of the first Server Challenge became a complete overhaul ... Hence the new "Server Challenge II" moniker.

Harkening back to the 8-bit glory days of Pac Man and Space Invaders, the Server Challenge II uses a full-size 42U server rack with vintage arcade-style branding, a built-in timer and speakers that blast esoteric video game music. The bread and butter of the challenge is the actual server hardware, though ... Supermicro provided two new 2U servers to replace the previous version's five 1U servers, and we installed the same Cisco (public and private networks) and SMC (out-of-band management network) switches you see in SoftLayer's pods.

Server Challenge II

We had two instances of the original Server Challenge (one in the US, one in Amsterdam), so in order for the Server Challenge II to be bigger and better, we had to increase that total to five — one instance in Europe, one in Asia and three in the United States. Things might get a little crazier logistically, but as a potential conference attendee, it means you're even more likely to encounter the Server Challenge II if you attend any events with us.

The Server Challenge II's Internal Debut

The first instance of the Server Challenge II made its debut at GDC Online in Austin, and we immediately knew we had a hit. By the time the rack got back to our office, we had to get it ready for its next destination (Cloud Expo West), but before we sent it on its way, we gave it an official internal debut ... and raised some money for the American Heart Association in the process.

Server Challenge II at SoftLayer

SLayers at the SoftLayer HQ in Dallas could pay $3 for one attempt or $5 for two attempts to reach the top of the Server Challenge II leader board. Needless to say, it was competitive. If you click on the image above, you'll notice that our fearless leader, Lance Crosby, stopped by and gave tips to (and/or heckled) a few participants. Unsurprisingly, one of our very talented Server Build Technicians — Ellijah Fleites — took home a MacBook Air and bragging rights as SoftLayer champion with a record time of 1:03.79 ... But records are made to be broken.

In Two Places at Once

Immediately after the AHA fundraiser, we crated up the rack and sent it along to Cloud Expo West in Santa Clara. A few days later, we put the finishing touches on the second Server Challenge II rack, and because we got it done quickly, we were able to get it shipped to the other side of the country for ad:tech NYC. We would finally have the competition running in two places at the exact same time!

We weren't disappointed.

On both coasts, the retro style of the Server Challenge II lured some fantastic competitors (excellent!), and started a lot of great conversations (even better!). Here are the final leader boards from the shows:

Server Challenge II
Server Challenge II

You probably notice that the times in the ad:tech leader board are a little higher than the times in the Cloud Expo leader board, and our team figured out why that was in the middle of the second day of the conference ... The way we bound the network cables differed slightly between the two instances, and we were using different switches to time the competition (one that required only one hand to activate/deactivate, the other requiring both hands). In order to have an "apples-to-apples" comparison between all of our shows, we're going to make sure everything is consistent with all of the instances, and we plan on keeping a running list of fastest overall challenge times ... and maybe even a "World Championship" one day.

Given the early success of the Server Challenge II, you can bet that it's not going anywhere any time soon. If we have multiple shows running the challenge at one time, we might even fire up a video chat where you can compete against an attendee at a completely different conference ... so be prepared.

In the next year, we'll have all five of the Server Challenge II instances in rotation across three continents, and with the popularity of the competition growing by leaps and bounds after every show, we hope by next holiday season, a home version of the Server Challenge II is at the top of every wish list on the planet. :-)

For now, though, I'll just leave you with a glimpse at the action from Cloud Expo West (click for more pictures from the show):

Cloud Expo West

-Raleigh

October 10, 2012

On-Call for Dev Support AND a New Baby

I began working at SoftLayer in May of 2010 as a customer support administrator. When I signed on, I was issued a BlackBerry to help me follow tickets and answer questions from my coworkers when I was out of the office. In August of 2011, that sparingly used BlackBerry started getting a lot more use. I became a systems engineer in development support, and I was tasked to provide first-tier support for development-related escalations, and I joined the on-call rotation.

In the Dev Support group, each systems engineer works a seven-day period each month as the on-call engineer to monitor and respond to off-hours issues. I enjoy tackling challenging problems, and my Blackberry became an integral tool in keeping me connected and alerting me to new escalations. To give you an idea of what kinds of issues get escalated to development support, let me walk you through one particularly busy on-call night:

I leave the office and get home just in time to receive a call about an escalation. An automated transaction is throwing an error, and I need to check it out. I unload my things, VPN into the SoftLayer network and begin investigating. I find the fix and I get it implemented. I go about my evening, and before I get in bed, I make sure my BlackBerry is set to alert me if a call comes in the middle of the night. Escalations to development support typically slow down after around 11 p.m., but with international presences in Amsterdam and Singapore, it's always good to be ready for a call 2:30 a.m. to make sure their issues are resolved with the same speed as issues found in the middle of the day in one of our US facilities.

Little did I know, my SoftLayer experience was actually preparing me for a different kind of "on-call" rotation ... One that's 24x7x365.

In June 2012, my wife and I adopted an infant from El Paso, Texas. We'd been trying to adopt for almost two years, and through lots of patience and persistence, we were finally selected to be the parents of a brand new baby boy. When we brought him home, he woke up every 3 hours for his feeding, and my on-call work experience paid off. I didn't have a problem waking up when it was my turn to feed him, and once he was fed, I hopped back in bed to get back to sleep. After taking a little time off to spend with the new baby, I returned to my job, and that first week back was also my turn on the on-call rotation.

The first night of that week, I got a 1 a.m. call from Amsterdam to check out a cloud template transfer that was stuck, and I got that resolved quickly. About 30 minutes later, our son cried because he was hungry, so I volunteered to get up and feed him. After 45 minutes, he'd eaten and fallen asleep again, so I went back to bed. An hour later, I got a call from our San Jose to investigate a cloud reload transaction that was stalling with an error. I worked that escalation and made it back to bed. An hour and a half later, the little baby was hungry again. My wife graciously took the feeding responsibilities this time, and I tried to get back to sleep after waking up to the baby's cries. About an hour later, another data center had an issue for me to investigate. At this point, I was red-eyed and very sleepy. When my teammates got up the next morning, they generously took the on-call phone number so I could try to get some rest.

This pattern continued for the next six days. By the end of that first week, I got a call from work at about 3 a.m., and I picked up the Baby Monitor from the night stand and answered, "Dev support, this is Greg." My wife just laughed at me.

I've come to realize that being on-call for a baby is a lot more difficult than being on-call for development support. In dev support, I can usually documentation on how to resolve a given issue. I can search my email for the same error or behavior, and my coworkers are faithful to document how they resolve any unique issues they come across. If I get to a point where I need help, I can enlist the assistance of an SME/Developer that commonly works on a given piece of code. When you're on-call with a baby, all the documentation in the world won't help you get your newborn to stop crying faster, you don't get any clear "error messages" to guide you to the most effective response, and you can't pass the baby off to another person if you can't figure out what's wrong.

And when you're on-call for development support, you get some much-needed rest and relaxation after your seven days of work. When you're on-call for a new baby, you've got at least a few months of duty before you're sleeping through the night.

As I look back at those long nights early on, I laugh and appreciate important things in my life: My wife, my son, my job and my coworkers.

– Greg

September 20, 2012

Conferences, Culture and the SoftLayer Server Challenge

I can't begin to tell you how much fun I have when I get to represent SoftLayer at conferences. The days may be long, and my feet may go numb by the end of the day from so much standing, but the time seems to fly as I get to meet new people, give out SoftLayer swag and introduce/explain the (in)famous SoftLayer Server Challenge.

I've observed that at most tech conferences, attendees will wander up and down the aisles, avoiding eye contact and looking preoccupied with emails or Angry Birds on their phones. When they walk by the SoftLayer booth, something changes. They stop. They pay attention. They get engaged. It's hard to passively navigate around a crowd of people cheering on a Server Challenge competitor, and if you see another attendee your peripheral vision "wowing" us with his/her three-switch-ball juggling skills, you're going to get distracted from your Angry Birds game. The SoftLayer booth is a snapshot of SoftLayer's culture, and SoftLayer's culture is magnetic.

When we catch the eye of that previously disinterested attendee, we get to tell the SoftLayer story: "Oh this? It's a small version of a SoftLayer server rack with five SuperMicro servers in it. We've got more than 100,000 servers like these in 13 data centers around the world. Want to try and race to put it back together?" "This is called a switch-ball ... SoftLayer is an infrastructure as a service provider, so it doesn't really have a direct tie-in with SoftLayer's business, but it's the coolest giveaway you'll see at the conference." Whether the attendee is interested in the competition, hosting, servers or cool swag, we've started a conversation that we might not have had if we were just shaking hands and passing out brochures.

As the conference goes on, most booths see traffic decline. That's when the Server Challenge is usually getting the most competitive. Several of our competitions have been decided by tenths or even hundredths of seconds, and a few have been won by the last competitor on the last day as the PA announcement notifies attendees that the expo hall is closing. At Cloud Connect Chicago, I recorded three competitors who each had the potential to walk away victorious:

All three of those competitors had fun in the SoftLayer booth. The other attendees who stepped up to the Server Challenge enjoyed themselves, too. That's huge. That's extremely rare. That's why I love being a part of the rag-tag group SLayers who have the opportunity to spread the word about SoftLayer.

As I put together the quick video to show the competition from Cloud Connect Chicago, I wondered how the times compared with the other shows that have featured the Server Challenge this year. My "wondering" wound up becoming "researching," and this is what I found:

NAME SHOW TIME
Roger Weber GDC Europe 0:57.62
Rany Grinberg ad:tech San Franscisco 0:58.34
Dejian Fang Cloud Expo East 0:59.08
Darin Goldman HostingCon 0:59.28
Joseph Waite Internet World London 1:03.68
Scott Fossen Cloud Connect Chicago 1:05.51
EJ Fernald GDC San Francisco 1:06.06
Kenny Liao Web 2.0 Expo 1:06.41
Matthew Downing Cloud Expo Europe 1:08.16
Gary Barclay TFM&A 1:10.08

Every conference seems to be competitive, and it's amazing to see how close the times are between all of the conference winners in 2012. Server Challenge World Championship? While I start drawing up plans to try and make that a reality, I recommend you all print out blueprints and start training for the next time you come across a SoftLayer booth at an event.

-@khazard

Categories: 
August 31, 2012

The Dragon SLayers

It's been a couple weeks since we last posted blog post featuring what SLayers are doing outside the office, so I thought I'd share my experience from a couple months ago when SoftLayer competed in the 2012 Annual DFW Dragon Boat Festival. As you may remember, Cassandra posted about SoftLayer's participation in the Houston-area Dragon Boat Festival, so I'm taking it upon myself to share the Dallas experience.

Let me start off by admitting to you that I'm no expert when it comes to dragon boat racing. In fact, when I was asked to join the team, I was reluctant ... I'd never done anything like a dragon boat competition before, and I didn't want to make a fool of myself. It took a bit of convincing from my coworkers, but I ended up signing on to represent SoftLayer as one of the twenty people in our boat.

As it turns out, I wasn't the only rookie. In fact, this was the first year we've had a boat full of newbies, so we all learned the ropes (or oars) of dragon boat racing together. We had practice on Home Depot buckets in the hallway for about two weeks before we actually hit the water, and by the time our on-the-water practice came, we already had a good feel for the basics of the race. Until then, I had no idea how small the boat was and how soaked we'd get while we were paddling. What had I gotten myself into?

My son was home from college over the race weekend, so I managed to get him signed him up as a backup rower. When we got to the lake, the SLayers were all very noticeable ... Our team was sporting the "Dragon SLayer" shirts, and the SoftLayer tent was abuzz with activity. There were other big companies there like AT&T, Sprint, the Dallas SWAT team, Penny's and Samsung, but we weren't intimidated — even when the other teams started talking smack when we broke out our Home Depot buckets to get some last-minute practice.

When we set sail — er... paddle — we were nervous. The gun sounded, and in a flurry of synchronized rowing, we found ourselves at the finish before everyone else in our heat. First race, first place. Obviously, we were excited by that outcome, so we were probably even more antsy when it came time to run the second race. We piled into the boat, made our way to the starting line, and after another flurry of activity, we won the second race! We were in the finals.

You can probably guess what happened next:

We won it all!

In the video, you can see that we started out slow but came from behind to take the victory (The video gets better at the end of the race). The eagle eyes in the audience will probably also notice that we rowed so hard that the dragon head came off of the boat.

Our practice on the Home Depot cans turned out to be pretty effective. My son Jeremy wound up playing a key role on the boat — the drummer — and he headed back to college with quite a story to tell his friends. All of the SLayers stuck around to accept our trophy, and we made sure to snap a few pictures:

I am proud to call myself a SLayer (and a Dragon SLayer)!

-Fabrienne

Categories: 
August 29, 2012

Demystifying Social Media: Get Involved

A few weeks back, Kevin handed me The Thank You Economy by Gary Vaynerchuk and said we should give it a read. I'm only halfway through it, but I thought I should share some of Vaynerchuk's insights on social media with the SoftLayer blog audience while they are still fresh in my mind.

The best summary of The Thank You Economy comes straight from its pages:

"The Thank You Economy explains how businesses must learn to adapt their marketing strategies to take advantage of platforms that have completely transformed consumer culture and society as a whole."

The book looks at how human nature hasn't changed, but everything else has. The rise of social media is as game-changing as the radio and the television were, and that presents a combination of challenge and opportunity for businesses. In Vaynerchuk's words, "What we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet."

I've been "in the trenches" with SoftLayer's social media presences for over a year now, and I realized that I take advantage of the fundamental openness of the company. Vaynerchuk urges businesses to dive into social media, and he shares some of most common reasons companies aren't getting involved — I could list all eleven reasons here, but you'd probably recognize them all as excuses you've heard.* The common theme: People (and companies) fear uncertainty, and while that fear is understandable, it shouldn't be paralyzing. The opportunity and necessity of engagement outweigh the excuses.

When you clear all the hurdles preventing your entrance to the world of social media, you need to execute. Vaynerchuk explains how "Cultural Building Blocks" of a company dictate that company's success in social media, and while they aren't exactly an Easy Bake Oven recipe to viral success, they are profound in their simplicity:

  1. Begin with Yourself
  2. Commit Whole Hog
  3. Set the Tone
  4. Invest in Employees
  5. Trust Your People
  6. Be Authentic

The "trust your people" and "be authentic" building blocks resonated the most when I thought of how SoftLayer's social media is managed. The level of trust my boss has in me is both refreshing and challenging, and I find myself working harder to prove I deserve it. A cynic might read that sentence and scoff at its over-the-top positivity, but I'm as honest as I can be ... And that's an example of the challenge of being authentic. SoftLayer employees are passionate about their responsibilities and the company culture, and that kind of enthusiasm is so rare that there's a tendency to assume that it's manufactured.

If I see someone talking to us via social media about a bad experience at SoftLayer, I'm more concerned about changing their experience than I am about what they share with their social network. Often, when I follow up with those customers, when the problem is resolved, it's amazing how surprised people are that someone actually took the time to make things right. I want to hear if someone has a bad experience because I take pride in turning it around. Are we "in control" of what people say about SoftLayer on social media? No. We are in control of how SoftLayer responds to what people are saying about us, though.

Your business needs to be active in social media.

You don't need a "social media team" or a budget or a strategy ... You need to be passionate about your employees, customers and products, and you need to make time to reach out to your community — wherever they are.

What roadblocks have you run into when it comes to your business's social media engagement? If you've been successful, what tips could you share with me (and the rest of the SoftLayer audience)?

-Rachel

*If you're toying with the idea of social media engagement or you're working for a company that hasn't embraced it yet, it's worth it for you to buy The Thank You Economy to read how @garyvee dismantles those excuses.

August 6, 2012

SoftLayer in the Community - Tour de Pink 2012

Every year, SoftLayer commits to raising money and giving support to a number of charities, and SLayers are all encouraged to submit the organizations and causes that are important to them. Not long after coming to work here, I found myself in a position to pitch one of my favorite charities — Tour de Pink — to Lance and the charity team.

Tour de Pink is one of the major fundraising efforts for The Pink Ribbons Project, a Houston based organization that raises money to fight breast cancer through awareness and educational outreach initiatives. The Pink Ribbons Project supports proper screening for the medically under-served and under-insured population in the Greater Houston Area, and Tour de Pink is the first bike ride in Texas solely benefiting breast cancer awareness and education.

I have been involved with the ride since its inception in 2005, and I manage the logistical support for all of the Pink Pit Stops. The first year of the ride, "support" consisted of me and a guy named Bear, my 1995 Ford Ranger pickup truck, a 25' moving truck with a lift, and 400 pounds of ice. By 2011, we had grown the logistics team to nine dedicated people, four route vans, a roamer and 4000 pounds of ice to support the 2000+ riders traveling seven routes.

Last year was Tour de Pink's seventh, and an opportunity opened up for a company to step in as the presenting sponsor for the ride ... After about six months of official employment with SoftLayer, I knew one thing for sure: If you have an idea, a plan or a cause that matters to you, it's your responsibility to take that idea / plan / cause wherever it needs to go to get addressed — whether it's an opportunity to improve a compliance process or a community cause. I stepped up and brought the idea to SoftLayer's CEO.

In true SLayer fashion, he saw how important the cause was to me, and he quickly commitment SoftLayer's support to the 2011 Tour de Pink.

In addition to the a financial commitment, we provided space in our downtown Houston offices for packet stuffing:

Tour de Pink

And the (infamous?) 3-Bars BBQ team towed the smoker down to Houston to cook up some fine "Q" for the annual Tour de Pink Kickoff Party:

Tour de Pink

SoftLayer VP of Business Applications Development DJ Harris even kicked off the opening ceremonies when the ride rolled around!

After an extremely successful 2011, SoftLayer has extended support for Tour de Pink to 2012! This year's ride is scheduled for September 16, and it will starting from and coming back to the Prairie View A&M University campus. While SoftLayer is the major underwriter of this ride, it's still a fundraiser, and that's where the rest of us come in. The monies that go out into the community are raised through registration of individual riders and teams and from their collective fundraising efforts.

If you want to roll with the cool kids (and believe me, SoftLayer IS cool) and you plan on being in the Houston area mid-September, surf on over to www.tourdepink.org and sign up to join us!

I hope to see some of you out on the ride, but until then, may the wind be always at your back ... and 3-Bars for Life!

-Val

Categories: 
August 3, 2012

Work Hard, Prank Hard.

Hard work is nothing new to the SoftLayer staff — we strive for perfection in everything we do. We give ourselves strict deadlines, we always push ourselves to give the best support possible, and we make every effort to go above and beyond. Every now and then, we make sure to go above and beyond when it comes to having fun in the office, too.

I'm sure everyone has seen the 10,000 bouncy ball shower we gave SoftLayer COO Sam Fleitman for his birthday, and if you've been an avid blog reader for a while now, you'll remember the prank retaliation when John Eaves went to Hawaii and posted a picture of himself relaxing on Facebook with the caption 'Happy Truck Day.' After the rest of his team finished unloading and installing the servers that were delivered, they turned their attention to his desk. As you'd probably guess, those two pranks are only the tip of the iceberg.

If you walk through the office on any given day, chances are good that you'll see evidence of little pranks and inside jokes that we all play on each other. Sometimes it's subtle, like when a picture of a famous Canadian pop singer (No ... Not The Mitch) is posted by a coworkers desk:

SoftLayer Office

Sometime it's a little more ... obvious:

SoftLayer Office

Pretty recently, I returned to my desk to find my UFC fighters and Jersey Shore bobblehead action figures rearranged:

SoftLayer Office

Those innocent little pranks tend to get the wheels turning in the heads of the office pranksters, though: "What could be the next big office prank?" An anonymous group of SoftLayer employees heard that DAL05 Site Manager Joshua Daley (who led this DC tour) was going out of town for a couple of weeks, so he became the next target. Out of nowhere, someone came up with the genius idea of remodeling his office in Hello Kitty style, and that got the ball rolling. Soon enough, Post-it notes were worked into the plan, and somehow, it was decided that 1,000 inflated balloons would be involved.

The prank involved a significant amount of work, and it wouldn't have come together without an impressive group effort. Many technicians stayed after their shift and came in on their day off to help plan, decorate and blow up balloons, and the result was pretty impressive:

SoftLayer Office

SoftLayer Office

When Josh got back, he got a kick out the prank, and I think he had a little too much fun destroying all of our hard work:

The aftermath:

SoftLayer Office

If you walk through the office and notice a few technicians with shifty eyes, they're probably either keeping an eye out for pranksters that might be targeting them or scheming on their next prank victim. Speaking of which, I have some scheming to do ...

-Timothy

July 13, 2012

When Opportunity Knocks

I've been working in the web hosting industry for nearly five years now, and as is the case with many of the professionals of my generation, I grew up side by side with the capital-I Internet. Over those five years, the World Wide Web has evolved significantly, and it's become a need. People need the Internet to communicate, store information, enable societal connectivity and entertain. And they need it 24 hours per day, seven days a week. To affirm that observation, you just need to look at an excerpt from a motion submitted to the Human Rights Council and recently passed by the United Nations General Assembly:

The General Session ... calls upon all States to promote and facilitate access to the Internet and international cooperation aimed at the development of media and information and communications facilities in all countries.

After a platform like the Internet revolutionizes the way we see the world, it's culturally impossible to move backward. Its success actually inspires us to look forward for the next world-changing innovation. Even the most non-technical citizen of the Internet has come to expect those kinds of innovations as the Internet and its underlying architecture have matured and seem to be growing like Moore's Law: Getting faster, better, and bigger all the time. The fact that SoftLayer is able to keep up with that growth (and even continue innovating in the process) is one of the things I admire most about the company.

I love that our very business model relies on our ability to enable our customers' success. Just look at how unbelievably successful companies like Tumblr and HostGator have become, and you start to grasp how big of a deal it is that we can help their businesses. We're talking billions of pageviews per month and hundreds of thousands of businesses that rely on SoftLayer through our customers. And that's just through two customers. Because we're on the cutting edge, and we provide unparalleled access and functionality, we get to see a lot of the up-and-coming kickstarts that are soon to hit it big, and we get to help them keep up with their own success.

On a personal level, I love that SoftLayer provides opportunities for employees. Almost every department has a career track you can follow as you learn more about the business and get a little more experience, and you're even able to transition into another department if you're drawn to a new passion. I recently move to the misty northwest (Seattle) when given the opportunity by SoftLayer, and after working in the data center, I decided to pursue a role as a systems administrator. It took a lot of hard work, but I made the move. Hard work is recognized, and every opportunity I've taken advantage of has been fulfilled. You probably think I'm biased because I've done well in the organization, and that might be a fair observation, but in reality, the opportunities don't just end with me.

One of my favorite stories to share about SoftLayer is the career path of my best friend, Goran. I knew he was a hard worker, so I referred him to the company a few years ago, and he immediately excelled as an Operations Tech. He proved himself on the Go-Live Crew in Amsterdam by playing a big role in the construction of AMS01, and he was promoted to a management position in that facility. He had been missing Europe for the better part of a decade, SoftLayer gave him a way to go back home while doing what he loves (and what he's good at).

If that Goran's story isn't enough for you, I could tell you about Robert. He started at SoftLayer as a data center tech, and he worked hard to become a systems administrator, then he was named a site manager, then he was promoted to senior operations manager, and now he's the Director of Operations. You'll recognize him as the guy with all of the shirts in Lance's "Earn Your Bars" blog post from December. He took every rung on the ladder hand-over-hand because no challenge could overwhelm him. He sought out what needed to be done without being asked, and he was proactive about make SoftLayer even better.

I could tell you about dozens of others in the company that have the same kinds of success stories because they approached the opportunities SoftLayer provided them with a passion and positive attitude that can't be faked. If being successful in an organization makes you biased, we're all biased. We love this environment. We're presented with opportunities and surrounded by people encouraging us to take advantage of those opportunities, and as a result, we can challenge ourselves and reach our potential. No good idea is ignored, and no hard work goes unrecognized.

I'm struggling to suppress the countless "opportunity" stories I've seen in my tenure at SoftLayer, but I think the three stories above provide a great cross-section of what it looks like to work for SoftLayer. If you like being challenged (and being rewarded for your hard work), you might want to take this opportunity to see which SoftLayer Career could be waiting for you.

When opportunity knocks, let it in.

-Hilary

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