Posts Tagged 'SMB'

March 1, 2012

MassChallenge = Massive Opportunity

What would you do if your business received $50,000-$100,000 with no strings attached and no equity given up? Spend it to market to new customers? Invest in your infrastructure to scale your application? Use it lease office space that doesn't sit above a bowling alley? Buy all of your employees puppies? It's a dilemma that every startup on the planet would love to face, and with the launch of this year's MassChallenge Startup Accelerator and Competition, that "dilemma" won't just be theoretical.

MassChallenge

If you haven't heard of MassChallenge before, here's the quick rundown: MassChallenge is the largest startup accelerator and competition in the world, and the first to support high-impact, early-stage entrepreneurs with no strings attached. Participants are invited to a three-month accelerator program with world-class mentorship and training, free office space, access to funding, media and more. 15-20 startups are selected as winners of $50,000-$100,000, totaling $1.1M in cash awards. $4M+ in-kind support is provided (including some hosting goodness from SoftLayer). It's open to all: Any startup can enter, from anywhere, in any industry. No equity is taken. No restrictions apply.

Every entrant, not just the winners, will receive access to workshops, mentors, executives, other team members and sources of funding. Experts from the Massachusetts tech ecosystem will identify the highest potential startups, which will receive cash prizes and will qualify for privileged access to funding sources from across Massachusetts.

Why is MassChallenge important to SoftLayer? Well SoftLayer Loves Startups, and as an expression of that love, SoftLayer's Catalyst Program — our technology entrepreneur mentorship initiative will provide $25,000 cash to MassChallenge in addition to $1,000 per month of credit for qualifying participants to use on the SoftLayer platform (servers, cloud instances, storage, etc.) for one full year ... Which is reason enough to participate, right?

We're no strangers to the startup scene, and the reception we've received from organizations like MassChallenge, TechStars Cloud and Beta have only reinforced our commitment to communities created to foster entrepreneurship and innovation. I can't count the number of killer startups I've met in the past month (much less the past year), and I'm blown away by the portfolio of startup companies already in the Catalyst Program ... That's not a reason to be satisfied, though. We're not resting on our laurels; we're speeding up.

What does it mean for you as an entrepreneur? Easy: You need to sign up immediately, if not sooner. The deadline for applications for the 2012 competition is April 11, and if you apply before March 15, you'll be eligible for a $100 discount on the application fee. Visit masschallenge.org to learn more and get the ball rolling.

-@PaulFord

August 31, 2011

Verecloud: Tech Partner Spotlight

This is a guest blog from Verecloud, a technology partner that makes it easier for small- and medium-sized businesses to shop for, select, purchase, manage and monitor the performance of their cloud services and related spending.

Cloudwrangler from Verecloud

Ubiquitous Internet access and technological advances in virtualization and IT management have caused an explosion in the availability and adoption of cloud services. Just a few years ago, it would take hours – if not days – to activate a new cloud service for a customer. SoftLayer can now perform this feat with servers in minutes, and other providers of email, CRM and accounting solutions have equally fast turn-up times.

The cloud gives small- and medium-sized businesses (SMBs) access to enterprise grade technology so that they can compete more effectively with little, if any, capital investment, so those SMBs are prime consumers of cloud services. By moving to cloud services, their businesses gains flexibility and affordable scalability to throttle their infrastructure and services up and down as their business grows, changes, moves locations or becomes more mobile.

Even with all of those benefits, adding a little cloud here and a little cloud there ends up making it difficult for these SMBs to manage all of the disparate services. Who is paying for what? Are they accounted for in expense reports? How can you allocate the costs to your sales, marketing, operations or support departments? Is IT aware of all of the cloud services? What happens if someone leaves the company and you need to deactivate their access and reassign all of their data to other employees?

Verecloud's answer to all of these questions is the Cloudwrangler app store for small businesses. Simply put, it is a single source for SMBs to discover, buy, use and manage their cloud services. This platform makes finance happy since they can properly track and manage costs. IT is happy because they are aware of all the services being used in the company and can manage them from a single control panel. HR is happy because they can monitor and regulate employee access when necessary. Everyone is happy.

Verecloud is proud to feature SoftLayer as a key partner and suppler in the Cloudwrangler marketplace (which also happens to be powered by SoftLayer's CloudLayer Computing). In addition to the infrastructure piece, we offer business class email, backup and recovery, and collaboration capabilities that can be incorporated quickly, seamlessly and affordably into any business:

Cloudwrangler Services

We're staying busy building out more features and functionality to the Cloudwrangler marketplace, and we're excited about the partnerships we'll make as we keep the community growing. If you're interested in learning more about Cloudwrangler, visit at Verecloud.com today.

-Russel Wurth, Verecloud

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
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