Posts Tagged 'Social Media'

December 5, 2013

How to Report Abuse to SoftLayer

When you find hosted content that doesn't meet our acceptable use policy or another kind of inappropriate Internet activity originating from a SoftLayer service, your natural reaction might be to assume, "SoftLayer must know about it, and the fact that it's going on suggests that they're allowing that behavior." I know this because every now and then, I come across a "@SoftLayer is phishing my email. #spamming #fail" Tweet or a "How about u stop hacking my computer???" Facebook post. It's easy to see where these users are coming from, so my goal for this post is to provide the background you need to understand how behavior we don't condone — what we consider "abuse" of our services — might occur on our platform and what we do when we learn about it.

The most common types of abuse reported from the SoftLayer network are spam, copyright/trademark infringement, phishing and abusive traffic (DDoS attacks). All four are handled by the same abuse team, but they're all handled a bit differently, so it's important to break them down to understand the most efficient way to report them to our team. When you're on the receiving end of abuse, all you want is to make it stop. In the hurry to report the abusive behavior, it's easy to leave out some of the key information we need to address your concern, so let's take a look at each type of abuse and the best ways to report it to the SoftLayer team:

If You Get Spam

Spam is the most common type of abuse that gets reported to SoftLayer. Spam email is unsolicited, indiscriminate bulk messaging that is sent to you without your explicit consent. If you open your email client right now, your junk mail folder probably has a few examples of spam ... Someone is trying to sell you discount drugs or arrange a multi-million dollar inheritance transfer. In many ways, it's great that email is so easy to use and pervasive to our daily lives, but that ease of use also makes it an easy medium for spammers to abuse. Whether the spammer is a direct SoftLayer customer or a customer of one of our customers or somewhere further down the line of customers of customers, spam messages sent from a SoftLayer server will point back to us, and our abuse team is the group that will help stop it.

When you receive spam sent through SoftLayer, you should forward it directly to our abuse team (abuse@softlayer.com). Our team needs a full copy of the email with its headers intact. If you're not sure what that means, check out these instructions on how to retrieve your email headers. The email headers help tell the story about where exactly the messages are coming from and which customer we need to contact to stop the abuse.

If You See Phishing

Phishing abuse might be encountered via spam or you might encounter it on a website. Phishing is best described as someone masquerading as someone else to get your sensitive information, and it's one of the most serious issues our abuse team faces. Every second that a phishing/scam site is online, another user might be fooled into giving up his or her credit card or login information, and we don't want that to happen. Often, the fact that a site is not legitimate is clear relatively quickly, but as defenses against phishing have gotten better, so have the phishing sites. Take a minute to go through this phishing IQ test to get an idea of how difficult phishing can be to trace.

When it comes to reporting phishing, you should send the site's URL to the abuse team (also using abuse@softlayer.com). If you came across the phishing site via a spam email, be sure to include the email headers with your message. To help us filter the phishing complaint, please make sure to include the word "phishing" in your email's subject line. Our team will immediately investigate and follow up with the infringing customer internally.

If You Find Copyright or Trademark Infringement

If infringement of your copyright or trademark is happening on our platform, we want to know about it so we can have it taken down immediately. Copyright complaints and trademark complaints are handled slightly differently, so let's look at each type to better understand how they work.

Complaints of copyright infringement are processed by our abuse team based on the strict DMCA complaint laws. When I say "strict" in that sentence, I'm not saying it lightly ... Because DMCA complaints are legal issues, every requirement in the DMCA must be met in order for our team to act on the complaint. That might seem arbitrary, but we're not given much leeway when it comes to the DMCA process, and we have to be sticklers.

On our DMCA legal page, we outline the process of reporting a DMCA complaint of copyright infringement (primarily citing the statute 17 U.S.C. Section 512(c)(3)). If you don't completely understand what needs to be included in the claim, we recommend that you seek independent legal advice. It sounds harsh, but failure to submit copyright infringement notification as described above will result in no legal notice or action on behalf of SoftLayer. When you've made sure all required evidence has been included in your DMCA complaint, make sure "copyright" or "DMCA" are included in your subject line and submit the complaint to copyright@softlayer.com.

Trademark complaints do not have the same requirements as copyright complaints, but the more information you can provide in your complaint, the easier it will be for our customer to locate and remove the offending material. If you encounter unauthorized use of your registered trademark on our network, please email copyright@softlayer.com with details — the exact location of the infringing content, your trademark registration information, etc. — along with an explanation that this trademark usage is unauthorized and should be removed. In your email, please add the word "trademark" to the subject line to help us filter and prioritize your complaint.

If You See Abusive Traffic

Spam, phishing and copyright infringement are relatively straightforward when it comes to finding and reporting abuse, but sometimes the abuse isn't as visible and tangible (though the effect usually is). If a SoftLayer server is sending abusive traffic to your site, we want to know about it as quickly as possible. Whether that behavior is part of a Denial of Service (DoS) attack or is just scanning ports to possibly attack later, it's important that you give us details so we can prevent any further activity.

To report this type of abuse, send a snippet from your log file including at least 10 lines of logs that show attempts to break into or overload your server. Here's a quick reference to where you can find the relevant logs to send:

  • Email Spam - Send Mail Logs:
    • /var/log/maillog
    • /usr/local/psa/var/log/maillog
  • Brute Force Attacks - Send SSH Logs:
    • /var/log/messages
    • /var/log/secure

Like spam and phishing reports, abusive traffic complaints should be sent to abuse@softlayer.com with a quick explanation of what is happening and any other details you can provide. When you submit a complaint about abusive traffic, make sure your message's subject line reflects the type of issue ("DDoS attack," "brute force attempts," etc.) so our team can investigate your report even quicker.

As I mentioned at the start of this post, these are just four types of abusive behavior that our abuse department addresses on a daily basis. Our Acceptable Use Policy (AUP) outlines what can and cannot be hosted using SoftLayer services, and the process of reporting other types of abuse is generally the same as what you see in the four examples I mentioned above ... Send a clear, concise report to abuse@softlayer.com with key words about the type of violation in the message's subject line. When our team is able to look into your complaint and find the evidence they need to take action, they do so quickly.

I can't wrap up this blog of tips without mentioning the "Tips from the Abuse Department" blog Jennifer Groves wrote about reporting abuse ... It touches on some of the same ideas as this post, and it also provides a little more perspective from behind the lines of the abuse department. As the social media gal, I don't handle abuse on a day-to-day basis, but I do help people dealing with abuse issues, and I know a simple guide like this will be of value.

If an abuse-related issue persists and you don't feel like anything has been fixed, double-check that you've included all the necessary information and evidence in your correspondence to the abuse team. In most cases, you will not receive a response from the abuse team, but that doesn't mean they aren't taking action. The abuse@ and copyright@ email aliases function as notification systems for our abuse teams, and they correspond with the infringing customers internally when a complaint is submitted. Given the fact that hundreds of users may report the same abusive behavior at the same time, responding directly to each message would slow down the process of actually resolving the issue (which is the priority).

If everything was included in your initial correspondence with the abuse team but you still don't notice a change in the abusive behavior, you can always follow up with our social media team at twitter@softlayer.com, and we'll do everything we can to help.

-Rachel

March 22, 2013

Social Media for Brands: Monitor Twitter Search via Email

If you're responsible for monitoring Twitter for conversations about your brand, you're faced with a challenge: You need to know what people are saying about your brand at all times AND you don't want to live your entire life in front of Twitter Search.

Over the years, a number of social media applications have been released specifically for brand managers and social media teams, but most of those applications (especially the free/inexpensive ones) differentiate themselves only by the quality of their analytics and how real-time their data is reported. If that's what you need, you have plenty of fantastic options. Those differentiators don't really help you if you want to take a more passive role in monitoring Twitter search ... You still have to log into the application to see your fancy dashboards with all of the information. Why can't the data come to you?

About three weeks ago, Hazzy stopped by my desk and asked if I'd help build a tool that uses the Twitter Search API to collect brand keywords mentions and send an email alert with those mentions in digest form every 30 minutes. The social media team had been using Twilert for these types of alerts since February 2012, but over the last few months, messages have been delayed due to issues connecting to Twitter search ... It seems that the service is so popular that it hits Twitter's limits on API calls. An email digest scheduled to be sent every thirty minutes ends up going out ten hours late, and ten hours is an eternity in social media time. We needed something a little more timely and reliable, so I got to work on a simple "Twitter Monitor" script to find all mentions of our keyword(s) on Twitter, email those results in a simple digest format, and repeat the process every 30 minutes when new mentions are found.

With Bear's Python-Twitter library on GitHub, connecting to the Twitter API is a breeze. Why did we use Bear's library in particular? Just look at his profile picture. Yeah ... 'nuff said. So with that Python wrapper to the Twitter API in place, I just had to figure out how to use the tools Twitter provided to get the job done. For the most part, the process was very clear, and Twitter actually made querying the search service much easier than we expected. The Search API finds all mentions of whatever string of characters you designate, so instead of creating an elaborate Boolean search for "SoftLayer OR #SoftLayer OR @SoftLayer ..." or any number of combinations of arbitrary strings, we could simply search for "SoftLayer" and have all of those results included. If you want to see only @ replies or hashtags, you can limit your search to those alone, but because "SoftLayer" isn't a word that gets thrown around much without referencing us, we wanted to see every instance. This is the code we ended up working with for the search functionality:

def status_by_search(search):
    statuses = api.GetSearch(term=search)
    results = filter(lambda x: x.id > get_log_value(), statuses)
    returns = []
    if len(results) > 0:
        for result in results:
            returns.append(format_status(result))
 
        new_tweets(results)
        return returns, len(returns)
    else:
        exit()

If you walk through the script, you'll notice that we want to return only unseen Tweets to our email recipients. Shortly after got the Twitter Monitor up and running, we noticed how easy it would be to get spammed with the same messages every time the script ran, so we had to filter our results accordingly. Twitter's API allows you to request tweets with a Tweet ID greater than one that you specify, however when I tried designating that "oldest" Tweet ID, we had mixed results ... Whether due to my ignorance or a fault in the implementation, we were getting fewer results than we should. Tweet IDs are unique and numerically sequential, so they can be relied upon as much as datetime (and far easier to boot), so I decided to use the highest Tweet ID from each batch of processed messages to filter the next set of results. The script stores that Tweet ID and uses a little bit of logic to determine which Tweets are newer than the last Tweet reported.

def new_tweets(results):
    if get_log_value() < max(result.id for result in results):
        set_log_value(max(result.id for result in results))
        return True
 
 
def get_log_value():
    with open('tweet.id', 'r') as f:
        return int(f.read())
 
 
def set_log_value(messageId):
    with open('tweet.id', 'w+') as f:
        f.write(str(messageId))

Once we culled out our new Tweets, we needed our script to email those results to our social media team. Luckily, we didn't have to reinvent the wheel here, and we added a few lines that enabled us to send an HTML-formatted email over any SMTP server. One of the downsides of the script is that login credentials for your SMTP server are stored in plaintext, so if you can come up with another alternative that adds a layer of security to those credentials (or lets you send with different kinds of credentials) we'd love for you to share it.

From that point, we could run the script manually from the server (or a laptop for that matter), and an email digest would be sent with new Tweets. Because we wanted to automate that process, I added a cron job that would run the script at the desired interval. As a bonus, if the script doesn't find any new Tweets since the last time it was run, it doesn't send an email, so you won't get spammed by "0 Results" messages overnight.

The script has been in action for a couple of weeks now, and it has gotten our social media team's seal of approval. We've added a few features here and there (like adding the number of Tweets in an email to the email's subject line), and I've enlisted the help of Kevin Landreth to clean up the code a little. Now, we're ready to share the SoftLayer Twitter Monitor script with the world via GitHub!

SoftLayer Twitter Monitor on GitHub

The script should work well right out of the box in any Python environment with the required libraries after a few simple configuration changes:

  • Get your Twitter Customer Secret, Access Token and Access Secret from https://dev.twitter.com/
  • Copy/paste that information where noted in the script.
  • Update your search term(s).
  • Enter your mailserver address and port.
  • Enter your email account credentials if you aren't working with an open relay.
  • Set the self.from_ and self.to values to your preference.
  • Ensure all of the Python requirements are met.
  • Configure a cron job to run the script your desired interval. For example, if you want to send emails every 10 minutes: */10 * * * * <path to python> <path to script> 2>&1 /dev/null

As soon as you add your information, you should be in business. You'll have an in-house Twitter Monitor that delivers a simple email digest of your new Twitter mentions at whatever interval you specify!

Like any good open source project, we want the community's feedback on how it can be improved or other features we could incorporate. This script uses the Search API, but we're also starting to play around with the Stream API and SoftLayer Message Queue to make some even cooler tools to automate brand monitoring on Twitter.

If you end up using the script and liking it, send SoftLayer a shout-out via Twitter and share it with your friends!

-@SoftLayerDevs

August 29, 2012

Demystifying Social Media: Get Involved

A few weeks back, Kevin handed me The Thank You Economy by Gary Vaynerchuk and said we should give it a read. I'm only halfway through it, but I thought I should share some of Vaynerchuk's insights on social media with the SoftLayer blog audience while they are still fresh in my mind.

The best summary of The Thank You Economy comes straight from its pages:

"The Thank You Economy explains how businesses must learn to adapt their marketing strategies to take advantage of platforms that have completely transformed consumer culture and society as a whole."

The book looks at how human nature hasn't changed, but everything else has. The rise of social media is as game-changing as the radio and the television were, and that presents a combination of challenge and opportunity for businesses. In Vaynerchuk's words, "What we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet."

I've been "in the trenches" with SoftLayer's social media presences for over a year now, and I realized that I take advantage of the fundamental openness of the company. Vaynerchuk urges businesses to dive into social media, and he shares some of most common reasons companies aren't getting involved — I could list all eleven reasons here, but you'd probably recognize them all as excuses you've heard.* The common theme: People (and companies) fear uncertainty, and while that fear is understandable, it shouldn't be paralyzing. The opportunity and necessity of engagement outweigh the excuses.

When you clear all the hurdles preventing your entrance to the world of social media, you need to execute. Vaynerchuk explains how "Cultural Building Blocks" of a company dictate that company's success in social media, and while they aren't exactly an Easy Bake Oven recipe to viral success, they are profound in their simplicity:

  1. Begin with Yourself
  2. Commit Whole Hog
  3. Set the Tone
  4. Invest in Employees
  5. Trust Your People
  6. Be Authentic

The "trust your people" and "be authentic" building blocks resonated the most when I thought of how SoftLayer's social media is managed. The level of trust my boss has in me is both refreshing and challenging, and I find myself working harder to prove I deserve it. A cynic might read that sentence and scoff at its over-the-top positivity, but I'm as honest as I can be ... And that's an example of the challenge of being authentic. SoftLayer employees are passionate about their responsibilities and the company culture, and that kind of enthusiasm is so rare that there's a tendency to assume that it's manufactured.

If I see someone talking to us via social media about a bad experience at SoftLayer, I'm more concerned about changing their experience than I am about what they share with their social network. Often, when I follow up with those customers, when the problem is resolved, it's amazing how surprised people are that someone actually took the time to make things right. I want to hear if someone has a bad experience because I take pride in turning it around. Are we "in control" of what people say about SoftLayer on social media? No. We are in control of how SoftLayer responds to what people are saying about us, though.

Your business needs to be active in social media.

You don't need a "social media team" or a budget or a strategy ... You need to be passionate about your employees, customers and products, and you need to make time to reach out to your community — wherever they are.

What roadblocks have you run into when it comes to your business's social media engagement? If you've been successful, what tips could you share with me (and the rest of the SoftLayer audience)?

-Rachel

*If you're toying with the idea of social media engagement or you're working for a company that hasn't embraced it yet, it's worth it for you to buy The Thank You Economy to read how @garyvee dismantles those excuses.

May 2, 2012

Social Media and the SoftLayer Server Challenge

I've been working at SoftLayer for almost ten months now, in my relatively short tenure, I've written hundreds (if not thousands) of tweets covering a broad range of topics and events ... As a Social Media Coordinator, it's an integral part of my job. Given what I've learned about hosting in the past year, I'm constantly surprised by how second-nature this intimidatingly technical industry has become. I guess that's what happens when you're immersed in a technology-focused company like SoftLayer.

Beyond sharing technical news and content about what's happening in the world of cloud computing, I'm also responsible for keeping our customers in the loop about all of our trade shows, conferences and events. If you've been to a technology trade show in the past year, you probably saw SoftLayer. We sponsor, attend or exhibit at more than sixty events every year, and it feels like I have been to them all. I know the ins and outs of every event on our schedule well before it begins, regardless of whether that event's down the street or in an exotic location like Hong Kong, Tokyo, Singapore, Amsterdam or London (Interesting fact: In the past week, we had events in all of those locations).

Social media is one of the ways our customers and followers can keep a pulse on SoftLayer's activity and growth. We travel the world to share how we help customers Build the Future, and as a part of the social media team, I get to help introduce that conversation. Let's use Internet World as an example.

Last week, a group of SLayers traveled to London to attend Internet World. To prepare for Internet World, I tried to schedule and share as much relevant content about SoftLayer with the #iwexpo audience to generate awareness and drive traffic to our booth. At larger shows like Internet World, we typically have a conference session or speaking engagement, and on the expo hall floor, you'll usually see a crowd like this one milling around our booth:

Internet World 2012

The Server Challenge generates its own social media — from word-of-mouth "you've gotta try this" conversations at the show to the typical "social media" channels like Twitter and Facebook. The gamifiction of rebuilding a miniature SoftLayer server rack is one of those interesting, entertaining and innovative ideas that seems to be unique to the mad scientists at SoftLayer. Invariably, the competition "ain't over 'til the fat lady sings," and at Internet World, we had the most dramatic competition conclusion ever ... But we'll get back to that in a minute.

From a social media perspective, the folks who stop by SoftLayer's booth want to watch the leader board as the show progresses. The expo hall may be open for several days, so it might be tough to keep an eye on the Server Challenge leader board ... Attendees then trust us to keep them informed via social media. Every day, we post the latest times to beat, and when we look at our analytics, it's wild to see the number of people clicking through to see the current top ten times. It doesn't seem like much, but a few hundred people at Internet World wanted to know what this table looked like throughout the whole show:

Internet World 2012

The top two times you see on the final leader board caused the late-show dramatics. Joseph Waite clocked a fantastic 1:03.68 to secure the top spot on the board in the middle of Day 3 at the show, and Rob McEwen stepped up to the challenge for his Day 3 attempts about 10 minutes prior to the scheduled close of the expo hall. With about 25 onlookers, Rob stopped the clock on his second attempt with a time of 1:02.14 ... Good enough for first place.

The problem: One of the drive trays was not installed all the way.

Because we want to make sure the winner has everything installed correctly in the fastest time, we had to add 5 seconds to his time for the mistake, and we gave him one more chance to complete the challenge to be fair to him. Unfortunately, the final attempt didn't beat Joseph's 1:03.68, so the new iPad was destined for Joseph. While Rob was a little bummed, he understood the reasoning for the decision, and he committed to stopping by our booth next year to win his iPad outright.

I was a few thousand miles away from all of this activity, but I felt like a major part of it given my social media involvement in tracking and sharing the latest updates. The best part of my job is when I get to interact with our customers, whether it be face to face or virtually. I want the messages you see on @SoftLayer and facebook.com/SoftLayer to be entertaining, interesting and helpful. We want you to feel connected to what's happening at SoftLayer and what we're all about.

Speaking of giving you insight into "what we're all about," I can't wrap up this blog about Internet World without sharing a little "insider" information about the SLayers at the booth: They're pretty competitive. They ran their own internal Server Challenge:

Internet World 2012

And if anyone is curious about the fastest time we've ever had in the Server Challenge, you can see it right there at the top of the list. Though to be fair, Kevin's probably done it a few thousand times.

-Rachel

February 7, 2012

Social Media Exclusive: Bobblehead Bonus

SoftLayer has a unique culture. As SLayers, we get company-inspired tattoos, we outfit ourselves (and our families) in SoftLayer gear, we take part in goofy videos, and every now and then, someone gets a shower of 10,000 bouncy balls.

Our company culture is no accident; it has grown organically from the day SoftLayer was born, and the executive management team has been instrumental in showing that it's okay to have fun when you're at work ... and the company's phenomenal growth speaks to that philosophy's success. The latest example of tomfoolery came in the form of customized bobbleheads of many of members on the SoftLayer management team:

SoftLayer BobbleheadSoftLayer BobbleheadSoftLayer BobbleheadSoftLayer BobbleheadSoftLayer Bobblehead
 

Because we happened to have ten extra sets of these bobbleheads, we thought some of our customers might enjoy building a collection of their very own. If you places a new order in the next few months and you're one of the first ten SoftLayer customers to email your order information to the social media team at twitter@softlayer.com, we'll send you that month's "Bobblehead Bonus":

  • February 2012 - Lance Crosby, Chief Executive Officer
  • March 2012 - Tom Blair, Senior Vice President Global Sales
  • April 2012 - Nathan Day, Chief Scientist
  • May 2012 - Duke Skarda, Chief Technology Officer
  • June 2012 - Sam Flietman, Chief Operating Officer
  • July 2012 - George Karidis, Chief Strategy Offcier

To keep everyone on the same page, here are the "official rules":

  1. One Bobblehead Bonus per SoftLayer account per month.
  2. Order must be placed in the same month the bobblehead is requested.
  3. Bobblehead Bonus request email must be sent to twitter@softlayer.com and it must include your SoftLayer account number, order number and the shipping address you'd like us to use.
  4. The bobbleheads will be awarded on a first-emailed, first served basis.
  5. Only 10 bobbleheads are available each month.

If the set I have in my office window is any indication, having a complete SoftLayer bobblehead collection will make you the envy of all of your friends and coworkers. The idea behind this fun little giveaway is to reward you for being an engaged, loyal SoftLayer customer.

Let's be honest ... You've probably been on the fence about ordering a new cloud instance or dedicated server, so what more do you need to hear than "Free SoftLayer Bobblehead" to get you to pull the trigger?

-@khazard

P.S. We've also got a few bobbleheads earmarked for employees who contribute to the SoftLayer Blog. If you're a SLayer and you want your own set of bobbleheads, you better start writing!

December 21, 2011

Spot Influence: Tech Partner Spotlight

This is a guest blog from Spot Influence. Spot Influence provides businesses with detailed information on who's influential in the world of social media and what those influencers actually care about. This data, accessed via an API, enables companies to react faster with more information and, more importantly, to be proactive and execute a strategic social media plan.

Discover the People Who Drive Your Business

If you're involved in marketing, you understand the importance of monitoring your business's community online. You also probably know that engaging with the "Influencers" who speak to your intended audience can be critical to understanding their needs and spreading your brand's message. But existing tools are limited in their ability to find these individuals. They don't allow you to sift through the noise and discover the people who are already impacting your business online.

Spot Influence is a data service that provides granular, actionable information to businesses about their online audience and the people who are influencing them. With this data, business can discover the key influencers they need to be paying attention to and gain valuable insight regarding their existing customers: their online profiles, where they publish and engage with content, and what they care about.

Solving this problem at scale is incredibly challenging. We deal with vast amounts of unstructured data, processing tens of millions of URLs and creating terabytes of data every day. That's why we're excited to be a SoftLayer customer and a part of the Technology Partners Marketplace. SoftLayer enables us to cost-effectively scale our machines to meet customer needs.

If you're interested in learning more about Spot Influence, please check out the following links and sign up for the Beta on our website!

Website: http://spotinfluence.com/
Blog: http://blog.spotinfluence.com/
Twitter: @spotinfluence

-Dave Angulo and Rich Grote, Co-Founders, Spot Influence

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
November 30, 2011

Kred: Tech Partner Spotlight

This is a guest blog from the PeopleBrowsr team about Kred. Kred is the first social scoring system to provide people with a comprehensive, contextual score for their Influence and Outreach within interest-based communities.

Company Website: http://kred.ly/
Tech Partners Marketplace: http://www.softlayer.com/marketplace/Kred

We All Have Influence Somewhere

The social networking revolution provides the unprecedented opportunity to observe, filter and analyze conversations in real time. For marketers and anyone interested in human behavior, it's now possible to examine the collective consciousness for insights into consumer behavior and detection and engagement with the most influential people.

Increasingly, we find that the elements that determine "influence" in online networks are the same as they are in "real life" relationships: Trust and Generosity within small close networks of friends and subject matter experts. These in turn have become the foundations for Kred, a brand new way to understand anyone's Influence and Outreach across social media and within Communities formed around interests and affinities.

Kred

'We All Have Influence Somewhere,' so Kred sifts through billions of social posts from over 110 million people in real time to uncover who is most influential on any subject, keyword or hashtag. This all summarized in Kredentials, which displays anyone's history on Twitter over the last three years with a single click, including their top communities, most used words, most clicked links and much more.

Kred

Here are just a few of the other ways Kred is an evolution of influence measurement:

Dual Scores for Influence and Outreach
Influence – scored on a 1-1000 scale – shows the likelihood that your posts provoke actions from others. Outreach demonstrates your generosity in ReTweeting and replying to others.

Community
Real influence comes from expertise and passion. Kred is calculated for everyone in Communities that naturally form around interests and affinities.

Complete Transparency
Visitors to Kred.ly can see how all of their social actions count towards their scores - and how their connections' actions affect them as well. Those who want a more thorough accounting of their score can take advantage of our Score Audit feature.

Offline Kred
Kred is the only influence measure to integrate offline achievements with online identity. Visitors can add their accomplishments - anything from academic honors to club memberships - by sending us a PDF from the 'Get More Kred' menu tab inside the Kred site. We will then hand score it and manually add points.

Kred is free for everyone at http://kred.ly and deeply integrated into Playground, PeopleBrowsr's social analytics platform. For those who wish to build custom applications off of our datamine of 1,000 days of social data, Kred can be accessed via our Playground API, Kredentials API and through a standalone API.

Many key unique features of Kred – including score audits, privacy controls and real-time activity statements – are based on feedback from our community of friends and colleagues. What would you like to see in its next evolution?

Give Kred a try and let us know what you think via email: kred@peoplebrowsr.com or on Twitter: @kred.

- Shawn Roberts, PeopleBrowsr

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
October 30, 2011

Celebrating and Looking Forward

Inspired by Robert's NFL rival blog, I thought I'd contribute my own football-related post. Before I go any further, I should probably say, "PONY UP!" As a proud alumna of Southern Methodist University (SMU), I'm always happy to share where I sent to college, but when the SMU Mustangs take down our biggest rivals in football, you can bet that I'll talk about it. For the past century or so, SMU has battled the TCU Horned Frogs for "The Iron Skillet," and this season, that skillet headed back to Dallas (where it belongs).

In a HUGE upset, the Mustangs beat the Horned Frogs 40-33 in overtime to break a four-year losing streak. The past four years have been "rebuilding" years under June Jones, so this win over a quality, ranked opponent was even more significant ... Which is clear since I'm still talking about this game in particular a few weeks later. But this lingering buzz is nothing compared to the roar of attention to SoftLayer's international expansion.

We're not exactly the "underdog" anymore, but October marked a huge step in the growth of our company when our Singapore data center and network points of presence in Tokyo and Hong Kong went live. The SoftLayer passport is starting to fill its pages with stamps.

As we put the finishing touches on Amsterdam, we have Softlayer staff on three continents, so day-to-day operations get a little more complex in some areas of the business. As a member of the social media team, I've been watching the clock a lot more these days ... And that's not to suggest that I'm counting down every day until 5pm (which isn't really a "stop time" for me anyway since social media doesn't turn off at the end of our time zone's business day). What I mean by "watching the clock" is that I've had to start thinking about reaching customers on the other side of the world with relevant SoftLayer messages. I feel like I need five clocks above my desk like what you usually see in newsrooms.

When engaging in the world of social media, timing is everything. Whether it's a matter of coordinating with a press release, trying to reach people in a completely different time zone, or just responding to issues, being where you need to be when you need to be there is 90% of the battle. When you think about it, everything in life comes down to that!

Sometimes events can be planned like SoftLayer's global domination. Others catch you by surprise ... like the SMU Mustang victory. As I get close to my three-month mark as a SLayer, I'm glad I was in the right place at the right time to join the SoftLayer team. I'm excited to see how our business is going to grow, and I'm looking forward to having to invest in more time zone clocks to keep track of the local times in all of our new data center markets.

Oh, and GO MUSTANGS!!

-Rachel

September 25, 2011

Learning the Language of Hosting

It's been a little over a month since I started at SoftLayer ... And what a difference a month makes. In the course of applying for the Social Media Coordinator position I now hold, I was asked to write a few sample blogs. One was supposed to be about what SoftLayer does, and I answered it to the best of my abilities at the time. Looking back on my answer, I must admit I had no idea what I was getting into.

On the plus side, comparing what I know now with what I thought I knew then shows how much a person with zero background in hosting can learn in a short period of time. To give you an idea of where I came from, let's look at a few theoretical conversations:

Pre-SoftLayer

Friend: What does SoftLayer do?
Rachel: They are a hosting provider.
Friend: What is a hosting provider?
Rachel: It's sort of like an Internet landlord that rents data space to clients ... I think.

Present Day

Friend: What is it you do?
Rachel: I'm the Social Media Coordinator for SoftLayer Technologies.
Friend: What does SoftLayer do?
Rachel: SoftLayer is a hosting provider, however that is a generalization. We have data centers around the country and are expanding worldwide. The company offers dedicated, cloud and hybrid environments that allow us to handle companies outsourced IT. We are infrastructure experts.

That would be a little bit of a cookie cutter explanation, but it gives a lot more context to the business, and it would probably soar above the head of my non-technical inquisitive friend.

During my first week on the job, I visited one of SoftLayer's data centers ... And that "data center" term turned out to be a little tricky for me to remember. For some reason, I always wanted to call the data center a "database center." It got to the point where Kevin challenged me to a piggy bank deal.

SoftLayer is raising money for the American Heart Association, and everyone has a little piggy bank at their desk. One of the piggy banks essentially became a "swear jar" ... except not for swearing. Every time I said "database center," I had to put a dollar in the piggy bank. The deal was extended when I was trying to remember that 1 byte (big B) = 8 bits (little b):

AHA Piggy Bank

With money on the line, I'm happy to say that I haven't confused "database centers" or bits and bytes again ... And the piggy bank on the left-hand side of the picture above proves it!

Back to the DC (data center!) tour: I learned about how CRAC units are used to pull air underneath the floor and cool the "cold aisles" in the DC. I learned about the racks and how our network architecture provides private, public, and out–of–band management networks on the back end to customers in a way unique to SoftLayer. Most importantly, I learned the difference between managed, dedicated, cloud and hosting environments that incorporate all of those different kinds of hosting. This is a far cry from focusing on getting the terminology correct.

I'm still not an expert on all things SoftLayer, and I'm pretty sure I'll end up with my very own acronym dictionary, but I must admit that I absorbed more information in the past month than I thought possible. I have to thank my ninja sensei, Kevin, for taking the time to answer my questions. It felt like school again ... especially since there was a whiteboard in use!

Kevin, enjoy your empty piggy bank!

-Rachel

September 24, 2011

The NEW New Facebook Layout

There are so many different types of Social Networks nowadays: Facebook, Twitter, YouTube Channels, the faded MySpace and recently popular Google+. They all have different features but are essentially used for the same purpose. Facebook is the largest player in the market, and every time it makes a change, the world collectively gasps ... And a lot of people start yelling.

When Facebook launched back in 2004, it was designed with college kids in mind. I remember when you HAD to have a college email address to set up a Facebook account – the good ole days. A year or two later, Facebook created a separate section for high school students, and not too long after that, anyone on the planet could get a Facebook account, and the growing/changing audience necessitated changes in the platform.

Facebook is a great way to find old friends and catch up, and it's also an easier way to update everyone all at once what you are doing. I found out my best friend was engaged on Facebook ... That's right. I found out by Facebook before I got a phone call. Facebook is like a drug - it's addictive. Some people live there all day.

If you work for an IT company, you know that technology is constantly changing. To keep up with evolutions in technology and perceived needs of the growing user base, Facebook will update its platform every few months. If you have a Facebook account, you've probably noticed that they released a new layout this week. You've probably also noticed all of your friends' status changes complaining about how they hate the way it looks, how "It's too hard to use." Those friends hated the old "new Facebook," and somewhere down the road, they've learned to love and/or depend on that "new Facebook" which is now in the "old Facebook" category. It's pretty annoying right?

Here's my advice for the change-averse:

  1. If Facebook didn't change, it would get stagnant and someone else would introduce something better ... The same way Facebook supplanted MySpace. DEAL WITH IT.
  2. If you don't like the changes Facebook makes, DELETE your account and move to a new Social Network like Twitter or try out Google+.
  3. Instead of complaining how hard the new Facebook is to use, take the time to READ the instructions they have provided for you ... From a desktop you are able to mouse over a section and it will tell you what it means and how to use it.
  4. Last but not least – whining is for babies and last time I checked you were in your 20's, 30's, 40's, and up - so suck it up!

Whew! Now that felt good ... :-)

- Natalie

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