Posts Tagged 'Softlayer'

August 28, 2014

Dude, how do I get into the cloud?

I know you may think that’s just a catchy title to get you to read my blog, but it’s not. I’ve actually had someone ask me that at a party. In fact, that’s the first thing anyone asks me when they find out I work for SoftLayer. The funny thing is, everyone is already in the cloud—they just don’t realize it! To make my point, I pick up their smart phone and tell them they already are in the cloud, and walk away. That, of course, sparks more conversation and the opportunity to educate my friends and family on the magic and mystery that is the cloud. But truthfully, it really is a very simple concept:

  • On demand
  • Compute
  • Consumption-based billing

That’s it. At its core. But if you want more detail, check out this document: NIST.

And, just to shed light on the backend of what the cloud is, well, it’s nothing but servers. I know, you were expecting something more exciting—maybe unicorns and fairy dust. But it’s not. We house the servers. We care for them daily. We store them and protect them. All from our data center.

What makes SoftLayer stand out from others in the cloud space is that we offer more than one-size-fits-all servers. We offer both public and private virtual servers like other cloud providers, but we also offer highly customizable and high performance bare metal, servers. And as with any good infrastructure, we offer all the ancillary services such as load balancing, firewalls, attached storage, DNS, etc…

There’s no magic involved here. We’ve simply taken your infrastructure and removed your capex and headache. You’re welcome.

So when you hear “The Cloud,” don’t be mystified, and don’t feel inadequate. Now you too can be the cloud genius at your next party. When they talk cloud, just say things like, “Oh yeah, it’s totally on demand computing that bills based on consumption.” Chicks dig that, trust me.

-Cheeku

August 26, 2014

Bare Metal Power. By the Hour.

Think quickly. You hear that your new app will be featured on the front page of TechCrunch in less than two hours. Because it’s a resource-intensive application you know that a flood of new users will bog down its current cloud infrastructure and you’ll need to scale out.

What do you do? Choose virtual servers to guarantee quick deployment and more flexibility? Opt for bare metal servers to deliver the best user experience (while crossing your fingers that the servers are online in time for the flood of traffic)? In times like these, you shouldn’t have to choose between flexibility and power.

You need hourly bare metal servers.

We’ve streamlined the deployment of four of our most popular bare metal configurations, and with that speed, we’re able to offer them with hourly billing! With the hardware pre-configured, you tell us where you want the server to be provisioned—Dallas, San Jose, Washington D.C., London, Toronto, Amsterdam, Singapore, and Hong Kong—and which operating system you’d like us to install— CentOS, Red Hat, FreeBSD, or Ubuntu. And in less than 30 minutes, your server will be online, fully integrated with your other SoftLayer servers and services, and ready for you.

Use the server for as long as you need it. Spin it down when you’re done. Pay for the hours you had it on your account. It’s that easy. No virtualization. No noisy neighbors. Just your computing-intensive workload, the hardware configuration you need, and a phobia-proof commitment.

Why you need hourly bare metal servers in your cloud life?

  • Processing Power: You have short-term workloads that require significant amounts of processing power. To get the same performance from virtual servers, you might have to provision twice as many nodes or run them for twice as long.
    • Example: a business intelligence ELT (Extract/Load/Transform) application.
  • Schedule-based Workloads: You have a number of applications that require compute and storage resources on a set schedule (i.e., once every month), and you don’t want to deploy (and pay for) high-end machines that will sit idle at all other times.
    • Example: payroll processing or claims payment processing.
  • Performance Testing: Certify or validate how an application performs on a specific hardware configuration.
    • Example: Software or mobile application companies can validate performance on specific hardware platforms.

With bare metal performance available on demand and on hourly terms, you don’t have to compromise performance for flexibility. When TechCrunch comes calling, you have peace of mind that your app’s success and popularity won’t bring it down.

-RJ

August 20, 2014

SoftLayer is in Canada, eh?

Last week, we celebrated the official launch of our Toronto (TOR01) data center—the fourth new SoftLayer data center to go live in 2014, and our first in Canada! To catch you up on our progress this year, we unveiled a data center in Hong Kong in June to provide regional redundancy in Asia. In July, we added similar redundancy in Europe with the grand opening of our London data center, and we cut the ribbon on a SoftLayer data center designed specifically for federal workloads in Richardson, TX. The new Toronto location joins our data center pods in Washington, D.C., as our second location in the northeast region of North America.

As you can imagine, our development and operations teams have been working around the clock to get these new facilities built, so they were fortunate to have Tim Hortons in Toronto to keep them going. Fueled by countless double-doubles and Timbits, they officially brought TOR01 online August 11! This data center launch is part of IBM’s massive $1.2 billion commitment to in expanding our global cloud footprint. A countless number of customers have asked us when we were going to open a facility in Canada, so we prioritized Toronto to meet that demand. And because the queue had been building for so long, as soon as the doors were opened, we had a flood of new orders to fulfill. Many of these customers expressed a need for data residency in Canada to handle location-sensitive workloads, and expanding our private network into Canada means in the region will see even better network performance to SoftLayer facilities around the world.

Here are what a few of our customer had to say about the Toronto launch:

Brenda Crainic, CTO and co-founder of Maegan said, “We are very excited to see SoftLayer open a data center in Toronto, as we are now expanding our customer base in Canada. We are looking forward to host all our data in Canada, in addition to their easy-to-use services and great customer service."

Frederic Bastien, CEO at mnubo says, “We are very pleased to have a data center in Canada. Our customers value analytics performance, data residency and privacy, and deployment flexibility—and with SoftLayer we get all that and a lot more! SoftLayer is a great technology partner for our infrastructure needs.”

With our new data center, we’re able to handle Canadian infrastructure needs from A to Zed.

While we’d like to stick around and celebrate with a Molson Canadian or two, our teams are off to the next location to get it online and ready. Where will it be? You won’t have to wait very long to find out.

I’d like to welcome the new Canucks (both employees and customers) to SoftLayer. If you’re interested in getting started with a bare metal or virtual server in Canada, we’re running a limited-time launch promotion that’ll save up to $500 on your first order in Toronto: Order Now!

-John

P.S. I included a few Canadianisms in this post. If you need help deciphering them, check out this link.

July 16, 2014

Vyatta Gateway Appliance vs Vyatta Network OS

I hear this question almost daily: “What’s the difference between the Vyatta Network OS offered by SoftLayer and the SoftLayer Vyatta Gateway Appliance?” The honest answer is, from a software perspective, nothing. However from a deployment perspective, there are a couple fundamental differences.

Vyatta Network OS on the SoftLayer Platform

SoftLayer offers customers the ability to spin up different bare metal or virtual server configurations, and choose either the community or subscription edition of the Vyatta Network operating system. The server is deployed like any other host on the SoftLayer platform with a public and private interface placed in the VLANs selected while ordering. Once online, you can route traffic through the Vyatta Network server by changing the default gateway on your hosts to use the Vyatta Network server IP rather than the default gateway. You have the option to configure ingress and egress ACLs for your bare metal or virtual servers that route through the Vyatta Network server. The Vyatta Network server can also be configured as a VPN end point to terminate Internet Protocol Security (IPSEC), Generic Routing Encapsulation (GRE), or OpenSSL VPN connections, and securely connect to the SoftLayer Private Network. Sounds great right?

So, how is a Vyatta Network OS server different from a SoftLayer Vyatta Gateway Appliance?

A True Gateway

While it’s true that the Vyatta Gateway Appliance has the same functionality as a server running the Vyatta Network operating system, one of the primary differences is that the Vyatta Gateway Appliance is delivered as a true gateway. You may be asking yourself what that means. It means that the Vyatta Gateway Appliance is the only entry and exit point for traffic on VLANs you associate with it. When you place an order for the Vyatta Gateway Appliance and select your public and private VLANs, the Vyatta Gateway Appliance comes online with its native VLAN for its public and private interfaces in a transit VLAN. The VLANs you selected are trunked to the gateway appliance’s public and private interfaces via an 802.1q trunk setup on the server’s interface switch ports. These VLANs will show up in the customer portal as associated VLANs for the Vyatta Gateway Appliance.

This configuration allows SoftLayer to create an outside, unprotected interface (in the transit VLAN) and an inside, protected interface (on your bare metal server or virtual server VLAN). As part of the configuration, we set up SoftLayer routers to static route all IP space that belongs to the associated VLANs to the Vyatta Gateway Appliance transit VLAN IP address. The servers you have in a VLAN associated with gateway appliance can no longer use the SoftLayer default gateway to route in and out of the VLAN. All traffic must be filtered through the Gateway Appliance, making it a true gateway.

This differs from a server deployed with the Vyatta Network OS because hosts behind the Vyatta Network OS server can route around it by simply changing their default gateway back to the SoftLayer default gateway.

N-Tier Architecture

Another difference is that the gateway appliance gives customers the option to route multiple public and private VLANs in the same pod (delineated by an FCR/BCR pair) through the device. This allows you to use the gateway appliance to create granular segmentation between different VLANs within your environment, and set up a traditional tiered infrastructure environment with ingress and egress rules between the tiers.

A server running Vyatta Network OS cannot be configured this way. The Vyatta Network OS server is placed in a single public and private VLAN, and there is no option to associate different VLANs with the server.

I hope this helps clear up the confusion around Vyatta on the SoftLayer platform. As always, if you have any questions or concerns about any of SoftLayer’s products or services, the sales and sales engineering teams are happy to help.

-Kelly

July 14, 2014

London Just Got Cloudier—LON02 is LIVE!

Summer at SoftLayer is off to a great start. As of today, customers can order SoftLayer servers in our new London data center! This facility is SoftLayer's second data center in Europe (joining Amsterdam in the region), and it's one of the most anticipated facilities we've ever opened.

London is the second SoftLayer data center to go live this year, following last month's data center launch in Hong Kong. In January, IBM committed to investing $1.2 billion to expand our cloud footprint, and it's been humbling and thrilling at the same time to prepare for all of this growth. And this is just the beginning.

When it comes to the Europe, Middle East, and Africa region (EMEA), SoftLayer's largest customer base is in the U.K. For the last two and a half years I’ve been visiting London quite frequently, and I've met hundreds of customers who are ecstatic to finally have a SoftLayer data center in their own backyard. As such, I'm especially excited about this launch. With this data center launch, they get our global platform with a local address.

The SoftLayer Network

Customers with location-sensitive workloads can have their data reside within the U.K. Customers with infrastructure in Amsterdam can use London to add in-region redundancy to their environments. And businesses that target London's hyper-competitive markets can deliver unbelievable performance to their users. LON02 is fully integrated with the entire SoftLayer platform, so bare metal and virtual servers in the new data center are seamlessly connected to servers in every other SoftLayer data center around the world. As an example of what that means in practice, you can replicate or integrate data between servers in London and Amsterdam data centers with stunning transfer speeds. For free. You can run your databases on bare metal in London, keep backups in Amsterdam, spin up virtual servers in Asia and the U.S. And your end users get consistent, reliable performance—as though the servers were in the same rack. Try beating that!

London is a vibrant, dynamic, and invigorating city. It's consistently voted one of the best places for business in the region. It's considered a springboard for Europe, attracting more foreign investors than any other location in the region. A third of world’s largest companies are headquartered in London, and with our new data center, we're able to serve them even more directly. London is also the biggest tech hub in-region and the biggest incubator for technology startups and entrepreneurs in Europe. These cloud-native organizations have been pushing the frontiers of technology, building their businesses on our Internet-scale platform for years, so we're giving them an even bigger sandbox to play in. My colleagues from Catalyst, our startup program, have established solid partnerships with organizations such as Techstars, Seedcamp and Wayra UK, so (as you can imagine) this news is already making waves in the U.K. startup universe.

For me, London will always be the European capitol of marketing and advertising (and a strong contender for the top spot in the global market). In fact, two thirds of international advertising agencies have their European headquarters in London, and the city boasts the highest density of creative firms of any other city or region in the world. Because digital marketing and advertising use cases are some of the most demanding technological workloads, we're focused on meeting the needs of this market. These customers require speed, performance, and global reach, and we deliver. Can you imagine RTB (real-time-bidding) with network lag? An ad pool for multinationals that is accessible in one region, but not so much in another? A live HD digital broadcast to run on shared, low-I/O machines? Or a 3D graphic rendering based on a purely virtualized environment? Just thinking about those scenarios makes me cringe, and it reinforces my excitement for our new data center in London.

MobFox, a customer who happens to be the largest mobile ad platform in Europe and in the top five globally, shares my enthusiasm. MobFox operates more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds (as a comparison I was told that Twitter does about 7 billion+ a month). Julian Zehetmayr, the brilliant 23-year-old CEO of MobFox, agreed that London is a key location for businesses operating in digital advertising space and expressed his excitement about the opportunity we’re bringing his company.

I could go on and on about why this news is soooo good. But instead, I'll let you experience it yourself. Order bare metal or virtual servers in London, and save $500 on your first month service.

Celebrate a cloudy summer in London!

-Michalina

June 30, 2014

OpenNebula 4.8: SoftLayer Integration

In the next month, the team of talented developers at C12G Labs will be rolling out OpenNebula 4.8, and in that release, they will be adding integration with SoftLayer! If you aren't familiar with OpenNebula, it's a full-featured open-source platform designed to bring simplicity to managing private and hybrid cloud environments. Using a combination of existing virtualization technologies with advanced features for multi-tenancy, automatic provisioning, and elasticity, OpenNebula is driven to meet the real needs of sysadmins and devops.

In OpenNebula 4.8, users can quickly and seamlessly provision and manage SoftLayer cloud infrastructure through OpenNebula's simple, flexible interface. From a single pane of glass, you can create virtual data center environments, configure and adjust cloud resources, and automatic execution and scaling of multi-tiered applications. If you don't want to leave the command line, you can access the same functionality from a powerful CLI tool or through the OpenNebula API.

When the C12G Labs team approached us with the opportunity to be featured in the next release of their platform, several folks from the office were happy to contribute their time to make the integration as seamless as possible. Some of our largest customers have already begun using OpenNebula to manage their hybrid cloud environments, so official support for the SoftLayer cloud in OpenNebula is a huge benefit to them (and to us). The result of this collaboration will be released under the Apache license, and as such, it will be freely available to the public.

To give you an idea of how easy OpenNebula is to use, they created an animated GIF to show the process of creating and powering down virtual machines, creating a server image, and managing account settings:

OpenNebula

We'd like to give a big shout-out to the C12G Labs team for all of the great work they've done on the newest version of OpenNebula, and we look forward to seeing how the platform continues to grow and improve in the future.

-@khazard

Categories: 
June 9, 2014

Visualizing a SoftLayer Billing Order

In my time spent as a data and object modeler, I’ve dealt with both good and bad examples of model visualization. As an IBMer through the Rational acquisition, I have been using modeling tools for a long time. I can appreciate a nice diagram shining a ray of light on an object structure, and abhor a behemoth spaghetti diagram.

When I started studying SoftLayer’s API documentation, I saw both the relational and hierarchical nature of SoftLayer’s concept model. The naming convention of API services and data types embodies their hierarchical structure. While reading about “relational properties” in data types, I thought it would be helpful to see diagrams showing relationships between services and data types versus clicking through reference pages. After all, diagramming data models is a valuable complement to verbal descriptions.

One way people can deal with complex data models is to digest them a little at a time. I can’t imagine a complete data model diagram of SoftLayer’s cloud offering, but I can try to visualize small portions of it. In this spirit, after reviewing article and blog entries on creating product orders using SoftLayer’s API, I drew an E-R diagram, using IBM Rational Software Architect, of basic order elements.

The diagram, Figure 1, should help people understand data entities involved in creating SoftLayer product orders and the relationships among the entities. In particular, IBM Business Partners implementing custom re-branded portals to support the ordering of SoftLayer resources will benefit from visualization of the data model. Picture this!

Figure 1. Diagram of the SoftLayer Billing Order

A user account can have many associated billing orders, which are composed of billing order items. Billing order items can contain multiple order containers that hold a product package. Each package can have several configurations including product item categories. They can be composed of product items with each item having several possible prices.

-Andrew

Andrew Hoppe, Ph.D., is a Worldwide Channel Solutions Architect for SoftLayer, an IBM Company.

May 2, 2014

Keyboard Shortcuts in the SoftLayer Customer Portal

I’m excited to introduce a new feature in the SoftLayer customer portal: Keyboard shortcuts!

Keyboard shortcuts give you quick access to the most commonly used features by simply typing a few characters. For those who prefer never having to reach for the mouse to navigate an application, you should find these handy additions quite helpful.

After you log into the Customer Portal, type “?” (shift + forward slash) on any page, and you'll see a full list of available keyboard shortcuts:

Keyboard Shortcuts

On the Keyboard Shortcuts help page, you have the option to enable or disable the functionality based on your preference. Keyboard shortcuts are enabled by default. Disabling this feature will turn off all keyboard shortcuts except the “?” shortcut so that you can access the enable/disable feature preference in the future if you change your mind. This preference is stored in a cookie in your browser, so changing computers or deleting your cookie will re-enable the feature.

The shortcuts are grouped into three sets: Global, Tabs, and Grids.

Keyboard Shortcuts

Global Navigation

You have the ability to navigate to any page in our application by typing in the respective position number in the menu combined with dashes (-). For example, typing 1-5-2 will open Support (1) > Help (5) > Portal Tour (2).

Use the “go to” key combinations to jump to a new location from anywhere in the portal. For example, type (g) and (d) to visit the Device List. Typing (g) and (u) allows you to access the list of portal users, and (g) and (t) takes you to view tickets. If you want to add a new ticket from anywhere in the portal, type (+) and (t). It’s that simple.

Keyboard Shortcuts

Tabs

Many of the pages within the portal have tabs that appear just above the main content of the page. These tabs often allow content to be filtered, or provide access to additional features related to the page topic. Each tab can be accessed by using a simple two-keystroke combination, such as (t) then (f) to reveal the Filter tab on the page.

Keyboard Shortcuts

Grids

Whenever a page contains a grid — a tabular listing — you can now perform common operations from the keyboard. Jump quickly from page to page (first/last or next/previous) or refresh the grid contents with a single keystroke.

Keyboard Shortcuts

Please give this new feature a try for yourself! We welcome your feedback. Please let us know if you would like to have us implement any other keyboard shortcuts in the future.

-Daniel

May 1, 2014

New App Release: SoftLayer Mobile for Windows 8.1

Today, the SoftLayer development team is launching a new platform accessibility tool for SoftLayer customers who want to easily manage their infrastructure from Windows. We've gotten a great response from the users of SoftLayer Mobile app for Windows Phone, so we turned our attention to creating an app for customers on Windows 8.1: SoftLayer Mobile for Windows 8.1.

With a growing number of users adopting and embracing Windows 8.1 on their PCs, and the Windows Store is becoming a vibrant community of useful apps for those customers. There are more than 145,000 apps on the Windows Store, and that number is expected to increase exponentially following Microsoft’s recent introduction of "Universal Apps for Windows Phone 8.1 and Windows 8.1.” With all that goodness and an expanding market, it was imperative for our mobile development team to build an app for customers using Windows 8.1 as their default OS or carrying Windows RT tablets.

Why Windows 8.1?

Our team wants to provide simple, efficient ways for customers to connect to SoftLayer infrastructure and perform any necessary management tasks while on-the-go. Our team is inspired by the power of connected devices in Windows ecosystem. By developing an app for Windows 8.1, we will slowly bring the phone, tablet and PC onto one streamlined platform — a concept many smart devices are adopting quickly.

What’s Fresh?

New Dashboard

The SoftLayer Mobile app for Windows 8.1 is a fresh new approach to its Windows Phone sibling. The app provides a dashboard view after authentication that provides a snapshot of some of the most commonly used information and controls in the portal.

Currently, the dashboard supports four different panels: Tickets, devices, accounting and bandwidth. All display an overview of relevant information for you and your environment. The dashboard also allows you to quickly add a ticket or make a one-time payment on your account.

SoftLayer Mobile for Windows 8.1

In-line Ticket Updates

In the new tickets module, you can update tickets without ever leaving the page. This functionality is similar to what you see on many social websites, and it's integrated to be seamless.

SoftLayer Mobile for Windows 8.1

Search Everywhere!

One of the coolest additions to the new app is the introduction of search functionality in each module. Now, you can search a ticket, a device, or an invoice by just typing into the search box! The search capability lets you spend less time scrolling and more time working.

SoftLayer Mobile for Windows 8.1

Bandwidth Display

Smart phones have apps that measure and report how much data you are using, and your infrastructure should be similarly transparent Bandwidth usage is an important aspect of server management, so we built the bandwidth module to show your infrastructure's public and private traffic for current and previous billing cycles. This view also helps you see when a server is about to reach its limits so that you can plan accordingly.

SoftLayer Mobile for Windows 8.1

The module provides two ways to look at the data:

  • In a tabular form by clicking the “Show/Hide Traffic Details” button.
  • In a graphic representation by clicking the “View Graph” button.

SoftLayer Mobile for Windows 8.1

Same Functionality. Better Experience.

Sometimes change is not always needed for a nicely crafted feature. The new app keeps the same feature richness of the Windows Phone app and arranges it in a user-friendly way. For example, in the devices module, you can navigate to between different tabs to get the information you need, from password lists and attached tickets to a specific device or monitoring alarms.

The “Remote Control” section on the module allows you to perform actions such as rebooting, power cycles, restarts and pinging servers. In addition, you can view hardware and software installed on the device along with the hardware and network components attached. In the current phone version, you can only see the root password for the device, but in the Windows 8.1 app, you see all passwords for the server.

SoftLayer Mobile for Windows 8.1

What's Next?

During the development of this app, the team's goal was to test to adopt a framework that would be ideal for scaling. More and more developers are adopting a Model-View-Model (MVVM) approach to mobile and web app development, so our goal was to use that approach for this project. The significant challenge we faced when adopting this approach was finding a well-supported framework that met our application's needs. We weren't able to find suitable frameworks that committed regular updates in SDKs or in APIs, so we ended up using the same MVVM principles without any underlying framework. In the end, the project allowed us to create our own framework for future projects!

There are many exciting features that are lined up for the Windows 8.1 app. Download it now: SoftLayer Mobile for Windows 8.1

After you try it out, please submit your feedback ... We want to keep improving the app by providing the features and functionality that matter most to you.

-Imran

April 17, 2014

Deep in the Heart of Te(ch)xas: SXSW 2014

SXSW 2014 was bigger and crazier than ever. For anyone who has been sleeping under a rock, SXSW is one of the largest, most intense start-up technology, music, and film festivals on the planet. Held in March, SXSW turns Austin, Texas, into the global epicenter of everything (startup) technology.

As in years past, SoftLayer hosted the Speakeasy lounge, a daytime co-working space and community/networking lounge in the evening. For the second straight year, the lounge blew our expectations out of the water. Over the course of 48 hours, we saw over a thousand partners, start-up clients, fellow colleagues, and members of the global start-up community come through the doors. To give you an idea of how “global” the community was, I walked through the lounge at one point and heard six different languages being spoken.

Our start-up partners used the lounge to escape the chaos of the festival so they could get work done. In the space, they could relax, send emails, connect with clients and friends, or just find some peace and quiet away from the cacophonous show floor (and even-noisier 6th Street).

Catalyst Lounge SXSW 2014

One of the biggest highlights at SXSW for the Catalyst team was a panel that I moderated about building meaningful, organic communities around brands. The panelists for this discussion were George Karidis, COO of SoftLayer; Ben Rigby, CEO of Sparked; Samar Birwadker, CEO of Good.co; and Justin Johnson, director of developer evangelism for Keen.io. The group explained how their brands’ approaches to community engagement helped them build momentum and succeed faster, and I was humbled to hear how the SoftLayer Catalyst program impacted their decisions shaping their own communities. To cap off the session, the panelists also brought up the benefits of using Catalyst for testing and scaling during their early stages, so they could understand how to use the infrastructure as they grew. You need look no further for validation of our model than to have three of our most successful clients attributing their success to it.

In addition to the Speakeasy and the panel discussion, SoftLayer was also well represented on the SXSW show floor. Over the course of the show, clients, partners, and prospects stopped by to try their hands at the Server Challenge, and we had some phenomenal conversations about the future of the cloud and how SoftLayer is forging a new path in the infrastructure as a service game.

What a lot of people don’t realize about SXSW is that the majority of business gets done outside of the show floor. Each night presents opportunities to connect with and learn about individuals in the global start-up community. For example, Catalyst partner Planwise held a party and barbecue where they discussed best practices for start-ups in financial technology. We got in on the fun as well when we partnered with Techstars to host one of the hottest parties at SXSW Interactive. DJed by Thievery Corporation and attended by over a thousand guests, if you managed to get a hard-to-come-by ticket, you had a great time and met a lot of amazing people.

SoftLayer & Techstars Party SXSW 2014

Over the years, SXSW has proven to be a melting pot for creativity and innovation on a global scale. As businesses look for new ways to gather and present information, providers like SoftLayer become an integral part of their approaches. Our goal with Catalyst is to stay front-and-center in the startup movement … So it’s a safe bet that you’ll see us again at SXSW 2015.

-@joshuakrammes

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