Posts Tagged 'Softlayer'

December 15, 2014

SoftLayer in 2014

As 2014 comes to a close, we’re reflecting on another exciting year: our proudest moments, smartest innovations, and continued growth. It’s been an incredible year being part of IBM, and we continue to broaden our reach while adding new capabilities to our portfolio of cloud services.

SoftLayer’s IaaS platform has become the centerpiece of IBM’s cloud portfolio, providing a scalable, secure base for the global delivery of IBM’s cloud services, spanning extensive middleware and SaaS solutions. IBM has either built or bought 100 cloud properties over the last five years, and SoftLayer is the foundation or the piece that brings it all together.

Expanding our Global Footprint
In January, IBM announced its $1.2 billion commitment to expand its global cloud footprint, including plans to open 15 new SoftLayer data centers. Our first data center to open in 2014 was in Hong Kong, followed by London, Toronto, Melbourne, and Paris, with more to follow. We also launched two data centers for U.S. government workloads in Ashburn, Virginia and one in Dallas, Texas. These data centers are reserved for government customers and will be certified for U.S. Federal Risk and Authorization Management Program (FedRAMP) and Federal Information Security Management Act (FISMA) compliance.

With our new international facilities, we’ve tripled our footprint in Europe and Asia. Expanding our physical presence in these geographies gives our customers SoftLayer solutions for workloads and data that need to remain local, while providing additional data redundancy options within key regions around the world. With our data centers and points of presence (PoPs) combined, SoftLayer is on track for world domination.

Read more:
+IBM Commits $1.2 Billion to Expand Global Cloud Footprint

Hourly Bare Metal
Our bare metal cloud differentiates us by providing an ideal solution for the toughest workloads in the cloud, including big data and analytics that require high performance. For more than 10 years, we’ve been refining, pioneering, and innovating our bare metal cloud. This year we unveiled a new offering: new bare metal servers that are deployed in less than 30 minutes and billed by the hour. These hourly bare metal servers provide the raw performance of physical servers with shorter commitments, making it easier than ever to deploy computing-intensive workloads on SoftLayer at will.

Read more:
+Hourly Bare Metal

Growth
In 2014, we’ve continued to experience incredible growth. Since being acquired by IBM, SoftLayer has added thousands of new customers at an average rate of 1,000 new accounts per month. To match our aggressive business growth, our employee base is expanding as well.

“We expected to almost double this year, and to almost double again next year," said SoftLayer COO Francisco Romero. “In Dallas, SoftLayer expects to hire workers to fill 250 new jobs by the end of 2015.”

In order to accommodate our growing employee population, we’ll be relocating our Dallas headquarters to a new space early next year.

We look forward to serving you from our new address, 14001 North Dallas Parkway.

Read more:
+SoftLayer to Double Its Dallas Headquarters

-@quigleymar

December 12, 2014

Asia Startup Series: Event Planning Goes the Way of the Cloud

Startups are near and dear to our heart at SoftLayer; just take a look at the Catalyst program. That’s why we are so excited to see the startup scene in Asia growing at a tremendous pace. The fact that venture capitalists are now setting aside funds especially for young technology companies in this part of the world brings to focus the absolute potential of this market. Some of the big funds announced in 2014 include: the Singapore government's $48 million fund distributed among six venture capital firms, Japanese mobile gaming giant GREE Ventures’ new $50 million fund, Softbank and Indosat’s partnership to launch a $50 million fund for Indonesia, and Softbank’s $20 million fund for the Philippines

A key driver behind any startup looking to score funding from these big boys is the ability to handle unpredictable growth and achieve scale rapidly. Over the next few months, we’ll take a look at how we are helping our startup customers grow, scale, and succeed in Asia.

Drawing Board Events
It is hard and stressful planning a party for someone else’s big day. Birthday parties, wedding showers, and retirement parties take a lot of planning and attention to detail. The corporate world has its own set of events and challenges. That's why when I met Terence Woo at one of the startup meet-ups recently, his new venture, Drawing Board Events, made me sit up and say, “Now, that's what I need.”

After sifting online through vendor after vendor for his own wedding and calling each individually, Terence had a brilliant idea. Two years later, alongside co-founder, Samuel Stacey, he created a one-stop shop where users can browse user-reviewed vendors by categories: venues, décor, flowers, photography, cakes, and so on. After completing a quick five-minute event detail eform, users can simply click on “request quote” from as many vendors as they like. Vendors receive the request, and then quotes are emailed back—saving users the hours spent calling different vendors and providing the details over and over again.

According to Terence, right from the onset, Drawing Board Events decided to go the way of the cloud. There was no question that to achieve scale they needed a strong, reliable and flexible infrastructure. I asked him to give me three reasons why cloud is working for them, and here is what he shared:

  1. A highly competitive industry needs a quick turnaround time.
    Provisioning of events services is a highly competitive, though traditionally slow to innovate, market. Focusing on a collection of sub-industries (photography, décor, flowers, and so forth) as opposed to a single vertical market, requires housing the latest information in one location. By giving the service provider ownership over its own profile, the company is incentivized to keep its data up-to-date. Additionally, ensuring that the users are able to access updated information in real time requires a highly reliable platform.
  2. A growing database depends on a growing IT infrastructure.
    Data storage is infrastructure-hungry; there are no two ways about that. And as a business grows, so does its data. In order for Drawing Board Events to collect information on all event sub-industries, vast databases need to be housed and maintained. These databases can be stored, computed, and managed easily via the cloud. Sometimes the computing and storage needs fluctuate, and because the cloud is scalable, Drawing Board Events can add or subtract storage when and where it is required. The company needs powerful servers to handle its database workloads, as well as a cloud environment flexible enough to scale with its business.
  3. The Catalyst Startup Program got them what they needed.
    Drawing Board Events joined Catalyst after their business idea formalized and was structured. With SoftLayer, they were able to quickly host the website and access storage solutions best suited for their growing business. As a member of the program, they now have access to SoftLayer’s complete portfolio of services and can hop on SoftLayer's global network backbone.

    Although currently in the pilot stage, the startup has a huge list of subscribers who are finding the website an exciting and helpful way to plan events. Moving forward, Terence is hoping to add a real-time booking system for users ready to make buying decisions, as well as develop a more robust, proprietary communications dashboard for users and vendors. He also hinted at some exciting upcoming innovations that will need a heavy tech foundation and greater dependency on the cloud.

Even though I couldn't pry all the details from him, I am already sold and can see myself as the official party planner for my family—that is, of course, with the help of Drawing Board Events. The best thing is that I’ll have over 14 categories to choose from and more than 250 service providers at my fingertips. Planning a party just got easier. Just imagine if I had to contact all those vendors—now that ain't no party my friend!

Cheers
-Namrata
(Connect with me on LinkedIn or, Twitter)

December 2, 2014

The Dallas Startup Scene – It’s Hot and Getting HOTTER!

Dallas came into existence prior to the country of Texas being admitted into the United States. From its early origins, Dallas prided itself on being on the cutting edge of business.

When the railroads began crisscrossing the country to take people north and south and east and west, Dallas quickly positioned itself as the center of activity—no railroad company could pass that up.

Over the next one hundred years, Dallas developed markets that influenced the end destinations of goods around the country and around the world. Then, as technology began to develop, Dallas followed suit. Texas Instruments became a leader in semi-conductors, and Telecom Corridor moved communications to new levels.

As other parts of the world grew their own specialties and opportunities, Dallas, outside the spotlight of other advancements in business and technology around the world, quietly plodded along and avoided the large swings other economies endured.

As recently as 2010, the entrepreneurial scene in Dallas was quiet, and there was little direction in advancing it. That was then . . .

In the last 18 months, the Dallas startup ecosystem has seen a magnificent transformation. The cobwebs have cleared, groups have organized, and the drumbeat of expansion is resonating across the four corners of the DFW Metroplex.

From Fort Worth to McKinney and Denton to Dallas, new companies are coming to life like never before. At the heart of this is a community—a community of people and companies collaborating to develop relationships, create and hold events, provide mentoring support, and drive a forward-thinking approach to sustain and grow the ecosystem.

Dallas-based SoftLayer plays a vital role in this resurgence of the Dallas startup community. Beyond monetary support of events, the Catalyst program is a revolutionary force across all startup communities around the world with a unique blend of services, programs, and one-on-one mentoring. SoftLayer has committed to the growth of the Dallas startup community by investing in community leaders, plugging into local programs, providing free services, and developing relationships that will not only grow revenue for SoftLayer over time but will tightly bond startups with the corporate world in a way that provides benefit to the overall economy.

It is important for SLayers and IBMers to get involved in what is going on in the startup ecosystem in Dallas; every week, events and sessions provide opportunities to network or learn how to build a company. Go build those relationships; either personally or professionally. These relationships build benefits extending beyond work. Learn about events via online sources like LaunchDFW or Startup Digest. If outside Dallas, other communities will have similar listings. Look for ways to get tied into incubators (The Dallas Entrepreneur Center) and accelerators (Techwildcatters, VentureSpur). The local universities and other corporate entities also hold events and courses.

The evolution of business in Dallas is unique and will continue to grow. A business friendly state that supports low taxes, low cost of living, easy access to strong technical resources, leads on capital, and the ability to get from DFW to anywhere in the U.S. (or the world for that matter) in just hours keeps the “freight train” picking up speed. It’s a destination for companies to start and grow businesses, and it is so much fun to see.

-Kevin
Director, Strategic Initiatives

November 20, 2014

Beijing Readies for SoftLayer Events

To get in touch with our customers in China, we have planned a series of activities in Beijing. From hands-on workshops to large conferences, we have something for everyone.

Technical Workshop

Riding on the success of our SoftLayer Asia Roadshow in October, we are excited to announce that we are extending the workshop to China. Partnering with e27 and TechNode, we hope to continue helping developers understand the benefits of the cloud and teaching how to make businesses scalable with the SoftLayer environment.

Designed as a half-day workshop with SoftLayer product and technical mentors, attendees will interact with instructors learning how SoftLayer solutions scale and perform the way they do. The greater China roadshow will stop in three cities:

  • Beijing — November 25, 2014
  • Shenzhen — December 11, 2014
  • Taipei — December 18, 2014

Customer Meetups

To wrap up each technical workshops, we invite current SoftLayer customers and business partners to a relaxing evening of cocktails, dinner, music, and socializing. We’ll be sharing exciting news about our upcoming data centers in Asia—you won’t want to miss it!

Dinner is on us, so let us know if you can make it.

Conference Sponsorship

SoftLayer is excited to sponsor two main conferences in Beijing this November. They are:

WHD.Asia 2014
  • The world’s largest series of events for the hosting and cloud service market.
  • November 21, 2014
  • China World Summit Wing Hotel
  • For free registration, use the promo code GCH8BERA.
Big Data & Innovation Analytics Summit
  • Hear innovations from the Asia Pacific's largest gathering of Big Data industry leaders in a fast-growing community.
  • November 27-28
  • Regent Beijing
  • Purchase your pass online here. Use the promo code softlayer20 for a 20% discount.

Drop us a note at marketingAP@softlayer.com if you’re interested in meeting us at any of the above events, and we will provide you more information!

We look forward to welcoming you soon to a great event in Beijing, China.

For all our readers in Asia below you will find the blog in its Chinese translation!

北京一切准备就绪 - 与SoftLayer一起探索!

SoftLayer11月计划在北京将举行一系列市场活动 – 从由浅入深的技术研讨会到大型全球云的会议, 我们都希望有一个活动能适合您!

SoftLayer 亚洲巡演
SoftLayer 亚洲巡演于今年 10 月 1 日在亚洲展开, 很荣幸能与开发者,创业认识一起探索云计算的力量。这次巡演目的是让技术开发人员和小企业理解SoftLayer云架构和好处,以及让了解云能如何使他们的业务迅速发展。我们很高兴宣布这次和e27 以及TechNode,合作, 一起合办大中华地区巡演。

SoftLayer巡演是一个半天的活动,与会者将与导师互动,了解SoftLayer的解决方案, 如何以个人的方式扩展业务及在云上执行其功能。SoftLayer也会分享一些不同行业的成功案例, 如电子商务,社交媒体和移动游戏等等, 将让您了解不同行业以云创业的过程。以下是巡讲城市/日期:

  • 北京站 - 2014年11月25日
  • 深圳站 - 2014年12月11日
  • 台北站 - 2014年12月18日

客户聚餐
为了更深入了解客户的需求,SoftLayer在以上城市也邀请SoftLayer客户和业务伙伴一齐聚餐。 与SoftLayer亚太区域主管,以及经验丰富的解决方案专家和客户经理一起轻松共享音乐,聚 餐, 联系不同行业专家!同时, 我们也分享亚洲即将到来的数据中心等令人振奋的消息!请点此了解详情。

行业峰会赞助
与此同时,SoftLayer本月在北京也赞助以下两个会议, 希望届时也能在以下活动与您见面:

  • WHD.china世界主机大会中国站将于11月21日在北京中国国贸大酒店举行 - 您可到官方网站注册时输入该优惠码GCH8BERA便能免费参与本次会议的机会;
  • 大数据和分析创新峰会将于11月27,28日在北京?晶酒店举行 - SoftLayer 客户在网上购票可享有8折优惠,请到官方网站注册输入代码softlayer20。

如有任何疑问,欢迎您电邮到我们的邮箱marketingAP@Softlayer.com 查询。

此致,

- Winifred Wong (王秋坪)

Categories: 
November 18, 2014

Your Direct Link into the SoftLayer Cloud

Remember the days when cellular companies charged additional fees for calls placed during peak hours or for text messages that exceeded your plan?

The good news is those days are pretty much over for cellular services thanks to unlimited text and data plans. The bad news is there are cloud and hosting providers who adhere to those same old billing practices of charging customers for every single communication their severs send or receive.

At SoftLayer we do things differently. All of our servers come with included terabytes of outbound bandwidth—5TB for virtual servers and 20TB for bare metal servers. Now you probably just noticed I specifically mentioned outbound bandwidth, and that's because we don't charge anything, nothing, zip, zilch for all traffic inbound to any of our servers, nor do we charge for any bandwidth usage across our Global Private Network.

Imagine the possibilities of what you could build on a Global Private Network that essentially comes free of charge just by being a SoftLayer customer.

  • How about building that true disaster recovery solution that you’re always talking about?
  • How about moving all of your backups offsite now that the necessary bandwidth requirements and costs aren’t standing in your way?
  • Or maybe it’s time to offer your app a little GSLB now that replicating data across remote sites, which hasn’t been feasible over the public Internet due to latency or security concerns, is now feasible?

We help put all these dreams within grasp thanks to Direct Link. Tap directly into our Global Private Network at connection speeds of 1Gbps or 10Gbps to establish a Direct Link into any of our 19 network PoPs (more PoPs are being added regularly). You’ll have the ability to seamlessly extend your private networks directly into SoftLayer. Not only does a Direct Link give you access to one of the world’s largest and fastest private networks, it gives you access to elastically scale your compute and storage on demand.

Many companies look to the cloud as a way to reduce capex and adjust spending on demand but hesitate to move workloads due to latency or security concerns. I'd like to say that latency isn’t even worth thinking twice about at SoftLayer. But don't take my word for it; take a peek at our Looking Glass, and see for yourself. In regards to security, a SoftLayer Direct Link enables you to build and deliver secure services on our private network without having to expose your servers to the public Internet.

For more information on Direct Link and connectivity check out KnowledgeLayer or this blog where the author digs into the technical details and explains how enterprise customers benefit from Direct Link with GRE Tunnels.

Thanks,
JD Wells

Categories: 
November 4, 2014

Cloud Conversations Ruled at the SoftLayer Asia Roadshow

Kuala Lumpur, Jakarta, Bangkok, Singapore, & Hong Kong

For those who couldn’t make it to one of the sessions, here are some of the highlights from our Kick aaS five-city SoftLayer whirlwind tour. For the scoop on the entire event, check out the first Asia Roadshow blog.

We met with amazing startups, developers, and entrepreneurs during our technical workshops who were all eager to explore, grow, and exploit cloud computing to its full capacity. We talked about industry best practices and global trending use cases.

It’s so exciting to see the tech community interested in the cloud adoption in Asia and where and how it’s taking today’s businesses!

Tales From #SLAsiaRoadshow

Harold Smith, director of sales engineering at SoftLayer (@Hslmith), kick started the workshops with an introduction to SoftLayer’s cloud infrastructure and business model. He discussed: the security of private clouds, the applicability of auto-scaling, tagging virtual servers, assigning static IPs, moving workloads between onsite servers and SoftLayer environment, and so much more.

Kevin Tan (@s1lve3rd3m0n), CEO, Double Edge Software and Iskandar Reza (@iskandarreza), Cirrus Byte commented that the introduction to the company was an eye opener, and they were glad to get the technical overview of the services, control portal and flexibility offered by SoftLayer cloud.

A chunk of the workshop focused on technical hands-on-training. Phil Jackson, lead developer advocate (@underscorephil), and Chris Gallo, developer community advocate (@allmightspiff), set up attendees with demo accounts to run test scenarios and taught folks how to automate a blog on the cloud.

Casey Lau, Catalyst lead (@casey_lau) and Mic Kwok, sales engineer, also joined us in Hong Kong to discuss how other startups leverage the cloud.

"I am not really a techie, but the presentation, set up of the servers, and login was so nice and easy. I would definitely recommend this workshop and SoftLayer to my startup friends in KL [Kuala Lumpur] and PJ[(Petaling Jaya]."
- @hazimsufyan, a student of IT and business technology

Reaching Out to the Asian Community

One the reasons we planned this workshop series was to help inform the startup and developer communities in Asia about the various cloud models available to deploy their innovative ideas and applications.

"The monthly and hourly packages offered without contracts are amazing as most of us would not want to be tied in long-term contracts."
-@jemhor, a consultant in mobile applications and technology space

"Definitely a good start for those who want to know more about cloud. After these sessions, we can definitely play around, compare various services, and go about building our own cloud."
- Steason Tee, Founder of Freak Lab

Thank You

A big shout out to all who attended #SLAsiaRoadshow and for the interesting discussions had. If you're looking for more dirt on SoftLayer at the Asia Roadshow, take a peek at e27's blog.

Also, thanks for the suggestions on what you would like to see in the next workshop, ideas on what startups would like to see from the cloud industry, and on how SoftLayer can continue building and improving itself. Keep them coming!

For more information on the workshops or to register for upcoming cities, drop us a note at marketingAP@softlayer.com.

Cheers
-Namrata
(Connect with me on LinkedIn or, Twitter)

October 28, 2014

SoftLayer and AWS: What's the Difference?

People often compare SoftLayer with Amazon Web Services (AWS).

It’s easy to understand why. We’ve both built scalable infrastructure platforms to provide cloud resources to the same broad range of customers—from individual entrepreneurs to the world’s largest enterprises.

But while the desire to compare is understandable, the comparison itself isn’t quite apt. The SoftLayer platform is fundamentally different from AWS.

In fact, AWS could be run on SoftLayer. SoftLayer couldn’t be run on AWS.

AWS provisions in the public cloud.

When AWS started letting customers have virtual machines deployed on the infrastructure that AWS had built for their e-commerce business, AWS accelerated the adoption of virtual server hosting within the existing world of Web hosting.

In an AWS cloud environment, customers order the computing and storage resources they need, and AWS deploys those resources on demand. The mechanics of that deployment are important to note, though.

AWS has data centers full of physical servers that are integrated with each other in a massive public cloud environment. These servers are managed and maintained by AWS, and they collectively make up the available cloud infrastructure in the facility.

AWS installs a virtualization layer (also known as hypervisor) on these physical servers to tie the individual nodes into the environment’s total capacity. When a customer orders a cloud server from AWS, this virtualization layer finds a node with the requested resources available and provisions a server image with the customer’s desired operating system, applications, etc. The entire process is quick and automated, and each customer has complete control over the resources he or she ordered.

That virtualization layer is serving a purpose, and it may seem insignificant, but it highlights a critical difference in their platform and ours:

AWS automates and provisions at the hypervisor level, while SoftLayer automates and provisions at the data center level.

SoftLayer provisions down to bare metal resources.

While many have their sights on beating AWS at its own game, SoftLayer plays a different game.

SoftLayer platform is designed to give customers complete access and control over the actual infrastructure that they need to build a solution in the cloud. Automated and remote ordering, deployment, and management of the very server, storage, and security hardware resources themselves, are hosted in our data centers so that customers don’t have to build their own facilities or purchase their own hardware to get the reliable, high performance computing they need.

Everything in SoftLayer data centers is transparent, automated, integrated, and built on an open API that customers can access directly. Every server is connected to three distinct physical networks so that public, private, and management network traffic are segmented. And our expert technical support is available for all customers, 24x7.

Notice that the automation and integration of our platform happens at the data center level. We don’t need a virtualization layer to deploy our cloud resources. As a result, we can deploy bare metal servers in the same way AWS deploys public cloud servers (though, admittedly, bare metal servers take more time to deploy than virtual servers in the public cloud). By provisioning down to a lower level in the infrastructure stack, we’re able to offer customers more choice and control in their cloud environments:

In addition to the control customers have over infrastructure resources, with our unique network architecture, their servers aren’t isolated inside the four walls of a single data center. Customers can order one server in Dallas and another in Hong Kong, and those two servers can communicate with each other directly and freely across our private network without interfering with customers’ public network traffic. So with every new data center we build, we geographically expand a unified cloud footprint. No regions. No software-defined virtual networks. No isolation.

SoftLayer vs. AWS

Parts of our cloud business certainly compete with AWS. When users compare virtual servers between us, they encounter a number of similarities. But this post isn’t about comparing and contrasting offerings in the areas in which we’re similar … it’s about explaining how we’re different:
  • SoftLayer is able to provision bare metal resources to customers. This allows customers free reign over the raw compute power of a specific server configuration. This saves the customer from the 2–3 percent performance hit from the hypervisor, and it prevents “noisy neighbors” from being provisioned alongside a customer’s virtual server. AWS does not provision bare metal resources.

  • AWS differentiates “availability zones” and “regions” for customers who want to expand their cloud infrastructure into multiple locations. SoftLayer has data centers interconnected on a global private network. Customers can select the specific SoftLayer data center location they want so they can provision servers in the exact location they desire.

  • When AWS customers move data between their AWS servers, they see “Inter-Region Data Transfer Out” and “Intra-Region Data Transfer” on their bills. If you’re moving data from one SoftLayer facility to another SoftLayer facility (anywhere in the world), that transfer is free and unmetered. And it doesn’t fight your public traffic for bandwidth.

  • SoftLayer bare metal servers ordered with monthly billing include 20TB/mo of public outbound bandwidth, and virtual servers ordered with monthly billing include 5TB/mo of public outbound bandwidth. With AWS, customers pay a per-GB charge for bandwidth on every bill.

  • SoftLayer offers a broad range of management, monitoring, and support options to customers at no additional cost. AWS charges for monitoring based on metrics, frequency, and number of alarms per resource. And having access to support requires an additional monthly cost.

Do SoftLayer and AWS both offer Infrastructure as a Service? Yes.

Does that make SoftLayer and AWS the same? No.

-@khazard

October 24, 2014

SoftLayer at IBM Insight 2014

IBM will be lighting up Las Vegas next week with Insight 2014, the conference for big data and analytics. Starting this Sunday and running through Thursday, October 30 at the Mandalay Bay, this show will offer amazing opportunities to learn more about the advantages of delivering big data and analytics services, and many of those advantages involve the SoftLayer cloud platform.

To guide you through the 700+ sessions and streams easier, we’ve compiled a list of must-attend SoftLayer- and cloud-based sessions.

Business Partner Summit

Breakout Session 7157: Partner with SoftLayer for Your Big Data and Analytics Workloads
Sunday, October 26 @ 2:00 p.m. – Tradewinds A (For Business Partners only)
Featured Speakers: Anand Mahurkar, founder and CEO Findability Sciences, and Guy Kurtz, IBM North America Channel Sales Leader

General Conference Sessions

BPM-6838A: Experience Faster Time to Value with IBM Cognos TM1 on Cloud
Monday, October 27 @ 10:15 a.m. – Mandalay Bay J
Learn how the SoftLayer infrastructure with IBM Cognos TM1 can help you gain better performance, operational savings, reliability, and scalability.

IIS-5758A: How Joy Global is Using Big Data as a Differentiator in the Mining Industry
Monday, October 27 @ 10:15 a.m. – Jasmine B
We’ll dig deep to learn how Joy Global runs one of the most sophisticated big data platforms in the industry hosted by a combination of SoftLayer and IBM Global Business Services.

IDB-4741C: Accelerate Social Media Analytics for Big Insight with IBM DB2 BLU and IBM InfoSphere Optim Database Tools
Monday, October 27 @ 3:30 p.m. – Jasmine F
Can the right combination of technologies help accelerate a social media analytics application hosted on SoftLayer? Yes.

EEP-5498A: Industry Leaders, IBM ECM and SoftLayer Deliver Trusted Content Anywhere with IBM Navigator on Cloud
Tuesday, October 28 @ 1:45 p.m. – Lagoon H
Extend ECM to the SoftLayer cloud platform by leveraging IBM’s pervasive ECM experience platform, IBM Content Navigator.

FTC-4285A: Data Warehousing and Analytics in the Cloud: IBM's New Data Warehousing Service
Tuesday, October 28 @ 3:00 p.m. – Islander E
Combining the best of BLU Acceleration, Netezza Technology, and SoftLayer, come see how Data Warehousing Service can be used to provide analytics for existing cloud-based data stores.

LCE-5575A: Building a Robust ECM Solution Step-by-Step
Wednesday, October 29 @ 2:00 p.m. – Shorelines B Lab Room 11
A step-by-step guide to building an ECM solution on a SoftLayer platform.

EEP-7001A: Expert Exchange: ECM in the Cloud
Wednesday, October 29 @ 4:30 p.m. – Breakers E
Meet the ECM development team and learn how they designed and deployed Navigator Cloud Edition on SoftLayer.

III-5198A: Using IBM Bluemix and SoftLayer to Run IBM InfoSphere Information Server on an Intel Technology-Powered Cloud
Thursday, October 30 @ 10:00 a.m. – Jasmine E
Learn how InfoSphere Information Server works in the cloud, and how SoftLayer bare metal and virtualization options contribute to the scaling performance.

LCI-5234A: On-Demand Data Archiving with Cloud-based Data Warehousing Services
Thursday, October 30 @ 10:00 a.m. – Shorelines B Lab Room 2
This lab will showcase the entire BLU Acceleration as a Cloud solution using SoftLayer.

If you’re a registered attendee and haven’t already done so, visit the IBM Insight 2014 website for complete descriptions of all sessions, and start building your agenda.

And don’t forget to stop by the SoftLayer pedestal in the IBM Cloud booth #515. We look forward to seeing you.

-Ted

October 9, 2014

Meeting Our Customers in Shanghai at Cloud Connect China 2014

At the Cloud Connect China 2014 event in Shanghai last month, SoftLayer met with over 2,000 industry experts, business leaders, and partners from around the world. Through our interactions with event-goers at our booth and following our Regional Sales Director Allen Poon’s keynote, “Growing on The Cloud: Faster, Easier, Economical,” we increased awareness in the APAC market, learned our customers wants and needs, and deepened relationships with our partners.

On top of that, we were honored to host our first exclusive customer luncheon in Shanghai, which included experts from the sales engineer, channel partner, and marketing teams. We were delighted to hear the great job we were doing from our customers:

“There are many things that we enjoy about SoftLayer, including the convenient purchasing process that allows us to easily and quickly try out a variety of cloud computing options. We also appreciate SoftLayer’s prompt support response time, which is very important to us. When we were with different cloud providers and had an outage or issue the support was slow or nonexistent and that hurt our business. SoftLayer’s global cloud footprint of data centers lets us put our game closer to our end users, and the world class CDN helps us improve the speed and reduce latency.”
–Fisher Yu, operations manager for JOYHUBS, a global game developer based in China

“I have been happy with SoftLayer since my first day at iFree Studio. The cloud infrastructure is easy to use and has every configuration I could possibly need. Also, SoftLayer’s service support team responds in a timely manner, and communication is fast and convenient.”
–Jeffery Chen, technical support engineer at iFree Studio, a premier mobile game developer and distributor based in Hong Kong.


It’s always an honor to meet with SoftLayer customers, and I hope to see you at our next event.

For all our readers in Asia below you will find the blog in its Chinese translation!

SoftLayer九月上海客户交流!

在上月的 2014全球云计算大会中国站 , SoftLayer很荣幸能与超过两千全球行业领导, 专家,以及合作伙伴会面。通过我们这次活动的交流以及区域销售主任Allen Poon的主题演讲: “在“云”上成长:更快速、更简单、更经济“, 提高了SoftLayer品牌在亚太区市场的认识,了解到客户及对我司的期望,同时也加深了在中国的合作伙伴关系.

另外, SoftLayer也很荣幸首次在中国与客户午餐聚会。来自销售、 销售工程师、 渠道合作伙伴的专家团队与大家分享最有影响力的游戏案例。 也很高兴听到我们正在从我们的客户做的出色的工作:

“自从用了SoftLayer 以后,有几个好处: 买东西比较方便,也可以先试试(试用)。我们还感谢 SoftLayer 的迅速支持响应时间,这是对我们非常重要。比如说如果一台服务器down机的时候,别的云供应商支持缓慢, 影响我们的业务。用SoftLayer后,一般我在网上发一个ticket就能解决,回复得比较快。 由于SoftLayer的数据中心点比较多,可以选择相应的地点的数据中心, 还可以用CDN去改善玩家的速度,提高玩家的体验速度和减低滞后时间”.”
–Fisher Yu先生, 运维经理, JOYHUBS, 在中国的全球游开发商。

“我从进公司以来就用SoftLayer, 它的云基础设施易于使用,我可能需要配置都有。此外,SoftLayer 的服务支持团队反应及时,沟通快速、 及时。 基本上早上订货,晚上都能找到相对的人, 沟通比较快,很方便。”
–Jeffery Chen先生,技术支持工程师,iFree Studio, 基地设在香港的游戏开发和分销商。

非常感谢大家一直以来对SoftLayer的支持, 希望下次活动再与您见面!

此致.

Winifred Wong (王小姐)
Regional Marketing Manager – GCG

October 6, 2014

G’day, Melbourne! SoftLayer’s LIVE in Australia.

Today, we’re excited to announce the launch of the newest SoftLayer data center in Melbourne, Australia! This facility is our first on the continent (with Sydney planned for later in the year), and it delivers that trademark SoftLayer service to our clients Down Under.

Our Aussie Mates

Over the years, our customer base has grown phenomenally in Australia, and it should come as no surprise that customers in the region have been clamoring for a SoftLayer data center Down Under to bring high performance cloud infrastructure even closer to them. These customers have grown to immense proportions with ahead-of-their-time value propositions and innovative ideas that have turned heads around the world.

A perfect example of that kind of success is HotelsCombined.com, an online travel platform designed to streamline the process of searching for and reserving hotel rooms around the world. Their story is nothing short of brilliant. A startup in 2005, they today serve more than 25 million visitors a month, has more than 20,000 affiliates, and a database of 800,000+ properties worldwide.

HotelsCombined.com partnered with SoftLayer to provision bare metal servers, virtual servers, load balancers, and redundant iSCSI storage around the world to best serve their global customer base. Additionally, they implemented data warehouse and predictive analytics capabilities on SoftLayer for their real-time predictive models and business intelligence tools.

Another great story is that of The Loft Group. I wrote about how they chose our cloud platform to roll out their Digital Learning Platform in a previous blog. They needed performance, analytics, monitoring, and scalability to accommodate their massive growth, and we were able to help.

Benefiting Down Under

Many of you have seen news about IBM’s plans to expand SoftLayer into Australia for a few months now. In fact, at the recent IBM Cloud Pre-Launch event (view the full event on demand here), Lance Crosby shared our vision for the region and the synergy that we are looking to create in the market.

Our expansion into Melbourne means that our customers have even more choice and flexibility when building their cloud infrastructure on our platform. With Australian data residency, many of our customers in Australia with location-sensitive workloads or regulatory/compliance data requirements immediately benefit from the new location. Additionally, with network points of presence in Sydney and Melbourne, users in Australia will see even better network performance when connecting to servers in any SoftLayer data center around the world. Users looking for additional redundancy in APAC have another location for their data, and customers who want to replicate data as though they are in the same rack can do so between Australia and one of our other locations.

Let the Bash Commence

To celebrate this exciting milestone, we have quite a few things lined up for the region. First up, a special promotion for all those who would like to check out the performance of this facility—new customers and our existing loyalists. You can get US$500 off on your first month's order (bare metal, private virtual, public virtual—anything and everything listed in our store!) for the Melbourne data center. More details on the promo, features, and services are available here.

Next up—parties! We have a couple of networking events planned. SoftLayer customers, partners, enthusiasts, and friends are invited to join us in Melbourne on October 9, and Auckland, New Zealand, on October 15 for a fun evening with SLayers and peers. If you’re in the area and want more details, email us at marketingAP@softlayer.com with the following information:

  • Subject: I Would Like to Attend SoftLayer Night: Celebrating Data Centre Go-Live
  • Body: Your Name, contact phone number, city where you would like to attend, and one line about why you would like to attend.

Space is limited, and you don’t have much time to reserve your spot, so let us know as soon as possible.

These are exciting times. I’m extremely eager to see how Australian businesses leverage these new in-country facilities and capabilities. Stay tuned for new stories as we hear from other happy customers.

Cheers.
@namrata_kapur

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