Posts Tagged 'Softlayer'

February 2, 2015

#SLCloudLove: Growing an e-Commerce Business On The Cloud

Editor’s Note: Each month in 2015, we’ll be celebrating the cornucopia of reasons why the cloud reigns supreme — from customer tales to cloud insights and everything in between. During February, the notorious month of love, we’re showing you exactly why we heart the cloud. Follow all the fun on your favorite social networks by keeping tabs on #SLCloudLove.

Clicking Add to Cart—that’s how I like to shop these days. Brick and mortar shopping might be retail therapy, but the convenience and online discounts at my fingertips appeases my inherently lazy human tendencies.

With more and more online e-stores cropping up, physical retail outlets can no longer ignore not having an online presence, including a mobile-friendly website and ordering system. The numbers say it all:

  • e-Commerce sales are expected to be more than $1.7 trillion with mobile commerce accounting for nearly $300 billion in sales. Read more here.
  • In India, the e-commerce market is expected to reach $6 billion in 2015—a 70 percent increase over 2014. Read more here.
  • The Chinese government is allowing foreign-owned e-commerce companies to operate in the Shanghai Free Trade Zone as part of a pilot program; the market is expected to see a lot of inflow despite tough competition from local giants like JD.com and Alibaba. Read more here.
  • The six largest Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) reached $7 billion in total revenues in 2013 and will grow at a CAGR of 37.6 percent to reach $34.5 billion by 2018. Read more here.

So when I recently attended the iMedia Online Retail Summit, I jumped at the chance to discuss with the audience the benefits of moving their e-Commerce business to the cloud as well as discussing some very interesting stories about e-commerce platforms based in Asia.

Here is a quick overview of the presentation:

e-Commerce on Cloud
There is no denying the high reliance on IT. e-Commerce portals need to handle a rising number of Internet users, provide a secure and convenient online payment system, and support lucrative offers by e-tailors. The problem is that the utilization is unpredictable (except holiday season when it is predictably unpredictable!). If your site slows or freezes, especially during a sale, it can be compared to shutting your store on Black Friday. Customers will abandon their carts, and the social media sites will erupt with negative remarks—recall the recent headliner, Flipkart faces social media backlash over ‘crashes’, ‘misleading’ pricing.

The dilemma: Over-allocate and over-pay for unused resources just to manage sudden shopping spurts, or under-allocate resources and suffer the wrath of the new-age shopper. Cloud resources seems like a natural solution when you don’t want to be stuck in the either-or situation. But, not just any cloud solution will do. If a provider has a lock-in period or contract (even if it’s short-term)—well that's not really cloud, now is it?

Similarly the cloud solution is not justifying your investments if it is going to charge you every time you, as an internal user, try to move your virtual servers across your operating geos to get closer to customers. For example: your next online sale is targeted at holiday shoppers in Singapore or you want to carry out test runs for your Amsterdam customer base, but your core virtual server originally resides in Melbourne.

Solving e-Commerce Challenges with SoftLayer
I like using this image as it gives a great view into how SoftLayer can help e-commerce and e-tail customers manage day-to-day scenarios. From seasonal site traffic spikes to needing backup solutions for business continuity, SoftLayer has a solution for it. Plus SoftLayer brings advantages gleaned from working with e-commerce giants over the past decade.

Walking the Talk—Businesses that are Leveraging Cloud . . . Successfully!
In October 2014, Natali Ardianto, Tiket.com's CTO, gave a keynote address at Cloud Expo Asia about building one of Indonesia’s largest online travel and entertainment portals. When it first launched a few years ago, Tiket.com faced TCP, DoS, and DDoS attacks while hosting unsuccessfully on two different IaaS providers. The company needed a highly stable infrastructure delivering consistent performance and reliable support to ensure site uptime and a smooth end-user experience. Tiket.com chose SoftLayer to support its site. Running on SoftLayer bare metal servers, Tiket.com systems are now able to handle more than 300 API requests per minute and has experienced a 75 percent cost savings. Watch Natali's video where he discusses his cloud experience, or read the detailed case study.

HotelsCombined.com is an impressive collection of over 5 million real-time international hotel deals, a database of more than 800,000 properties and an affiliate base of over 20,000 companies. The company uses a combination of SoftLayer bare metal and virtual servers, load balancers, and redundant iSCSI storage. This provides the company with several thousand cores of processing power and enables it to remain lean and move quickly. The company also uses the SoftLayer infrastructure to provide real-time predictive models to the website and to support its business intelligence tools. Read the detailed case study.


Photo credits @iMediaSummit

While at the conference, I met up with a great bunch of entrepreneurs, startups and giants from across Asia. It was amazing to hear about the journey and growth plans of Rakuten, Life Project, Qoo10, Telunjuk, Seroyamart.com, and many more. Keep your ears open this coming year. The e-commerce landscape is rapidly progressing and these guys are weaving the fabric.

Cheers,

–Namrata (Connect with me on LinkedIn or, Twitter)

January 30, 2015

The SLayer Standard Vol. 1 No. 4

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

The Man Behind IBM’s Cloud-Based Campaign
Robert LeBlanc, a 33-year IBM veteran, was named the leader of a new dedicated cloud unit in early January.

EMLYON Business School to Create a Smart Business School via IBM Cloud
EMLYON Business School will develop a new digital learning environment to deliver personalized, on-demand business education on a global basis via IBM Cloud’s SoftLayer infrastructure.

KONA’s Choice of IBM Cloud Set to Help Them Claim Significant Part of BaaS Market
KONA Uruguay will launch its new cloud-based application development service on IBM Cloud’s SoftLayer.

-Betsy

Categories: 
January 27, 2015

Hello, IBM Bluemix!

Developers, if you'd prefer to focus on building new applications instead of customizing your own unique cloud infrastructure, IBM Bluemix provides building blocks to rapidly develop and deploy applications on the Platform as a Service (PaaS) level to make life easier for you. It’s an ecosystem of services based on Cloud Foundry, an open source project designed to make deploying and scaling an application as simple as possible. Leveraging an existing project like this is a large part of what makes Bluemix so easy to use.

Bluemix integrates with Jazz, IBM’s DevOps service, to help manage code, plan versions and release, and actually push code to production. You can still use it with your github projects, so no worries there.

And as a SoftLayer customer (or potential customer), you can rest assured that Bluemix projects can run on SoftLayer’s hardware and network.

Core Ideas

The Application
This is your code. Bluemix comes with a number of predefined buildpacks to get your language of choice up and running quickly, but you will still need to actually develop your application. Bluemix hasn’t solved that problem yet.
Buildpacks
A buildpack is a collection of scripts designed to set up your container and all of the application dependencies. If Bluemix doesn’t have a buildpack that suits your needs, you can always create your own. Extending a buildpack is pretty easy. Simply clone an existing one to use as a base, make your changes, commit it to your github repo, and then tell Bluemix about it so it can build your application properly.
Services
Bluemix has a long list of services you can bind to your application. Instead of making a MySQL server yourself, you can just bind the MySQL service to your application and start coding. Along with many of the standard services expected from a CloudFoundry project, there are also some IBM specific ones, like Watson as a service. While I haven’t had the time to learn about Watson personally, everyone I talk to says it’s a rather neat thing to have on your application.

Getting Started

I recommend reading this tutorial which will get you to a nice “hello world” application. Overall I found that going from “I have no idea what Bluemix is” to “I’ve created my own Bluemix application!” to be a rather pleasant experience.

Creating your first Bluemix project is only a few clicks away. A Bluemix 30 day free trial should give you plenty of time to get an idea if Bluemix is the right fit for you.

Bluemix is absolutely worth checking out. So, what are you waiting for? Give it a go!

- Chris

January 23, 2015

The SLayer Standard Vol. 1 No. 3

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM: Cloud Revenue Hit $7 Billion in 2014
On Tuesday, IBM announced that its total cloud revenue for fiscal year 2014 hit $7 billion, up 60 percent from the prior-year period.

Chalk Up Another Two Customer for IBM’s Cloud Business
IBM’s newly formed cloud division has announced new agreements with Anthem and Clarient Global.

IBM Bluemix PaaS a Strong Contender Against AWS
IBM's most promising strategy so far may lie in its newest endeavor: Bluemix PaaS, which runs on SoftLayer’s cloud.

10 Things You Should Worry About in 2015
InfoWorld outlines 10 things to look out for in 2015, and number three is IBM’s cloud, including SoftLayer’s expanded footprint of data centers.

-Betsy

Categories: 
January 16, 2015

The SLayer Standard Vol. 1 No. 2

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM SoftLayer IaaS Stands Up to AWS With Free Support, Networking
IBM's SoftLayer IaaS offers low-cost networking and free support, tempting some customers away from AWS.

Computing, Fast and Slow
The Economist explores the challenges and possibilities for IBM, noting that “things began to change in 2013 when it [IBM] acquired SoftLayer, a cloud-computing provider” along with partnerships with other companies like Apple and Twitter.

IBM Brings Its Cloud to Mexico
IBM Cloud opened a new data center in Mexico, enabling customers to store location-sensitive data near Mexico while taking advantage of the data protection offered by redundancy options within SoftLayer’s global network.

IBM Mainframe Makeover: Mobile, Big Data Reality Check
IBM's cloud didn't catch fire until SoftLayer entered the picture in 2013.

-Betsy

Categories: 
January 15, 2015

Hot in 2015: Trends and Predictions

As cloud technology moves into 2015, the pace of innovation in the cloud space continues to accelerate faster and faster. Being no stranger to innovation ourselves, we’ve got our collective finger on the pulse of what’s up and coming. Here are some trends we see on the horizon for cloud in 2015.

Hybrid cloud
As more and more workloads move to the cloud, many companies are looking for a way to leverage all of the value and economies of scale that the cloud provides while still being able to keep sensitive data secure. Hybrid cloud solutions, which can mean an environment that employs both private and public cloud services, on- and off-prem resources, or a service that combines both bare metal and virtual servers, will continue to grow in popularity. With 70 percent of CIOs planning to change their company’s sourcing and technology relationship within the next three years, Gartner notes that hybrid IT environments will dominate the space as they offer many of the benefits of legacy, old-world environments but still operate within the new-world as-a-service model.

Read more:
+IBM Hybrid Clouds

Bare metal
In 2015, the term bare metal will be officially mainstream. Early on, bare metal servers were seen as a necessity for only a few users, but now it has become the ideal solution for processor-intensive and disk I/O-intensive workloads like big data and analytics. We’ve been in the business of bare metal (formerly called dedicated servers) for 10 years now, and we’re happy to see the term become a standard part of the cloud dialogue. As cloud workloads get tougher and more complex in 2015, companies will continue to turn to bare metal for its raw performance.
Security
Security has been a hot topic in the news. In 2014, major retailers were hacked, certain celebrity photos were leaked, and issues surrounding government surveillance were in the spotlight. More than ever, these incidents have reminded everyone that the underlying architectures of the Internet are not secure, and without protections like firewalls, private networks, encryption, and other security features, private data isn’t truly private. In response to these concerns, tech companies will offer even higher levels of security in order to protect consumers’ and merchants’ sensitive data.

Read more:
+SoftLayer Cloud Security

Big data
Big data moves from hype and buzzword status to mainstream. The cloud industry has seen a change in the way big data is being put to work. It’s becoming more widely adopted by organizations of all types and sizes, in both the public and private sectors. One such organization is the Chicago Department of Public Health, which is using predictive analytics and data to experiment and improve food inspection and sanitation work. The city’s team has developed a machine-learning program to mine Twitter for tweets that use words related to food poisoning so that they can reply directly to posters, encouraging them to file a formal report. We’ll see much more of this kind of smart application of big data analytics to real-life problems in the year to come.

Read more:
+ In Chicago, Food Inspectors are Guided by Big Data

Docker
Docker is an open platform for developers and system administrators to build, ship, and run distributed applications. It enables apps to be quickly assembled from components and eliminates the friction between development, QA, and production environments. Streamlining workflow, the Docker software container allows developers to work on the exact same deployment stack that programmers use and contains all the dependencies within it. It can also be moved from bare metal to hybrid cloud environments—positioning it to be the next big thing on the cloud scene in 2015. IBM has already capitalized on Docker’s simplicity and portability by launching its IBM Containers service, part of Bluemix, last month. IBM Containers will help enterprises launch Docker containers directly onto the IBM Cloud via bare metal servers from SoftLayer.

Read more:
+Docker
+At DockerCon Amsterdam, an Under Fire Docker Makes a Raft of Announcements

Health care
The medical and health care industries will continue to adopt cloud in 2015 to store, compute, and analyze medical data as well as address public concerns about modernizing record-keeping and file-sharing practices. The challenge will be keeping patients’ sensitive medical data secure so that it can be shared among health care providers, but kept safely away from hackers.

Read more:
+Coriell Life Sciences

Data sovereignty
In order to comply with local data residency laws in certain regions, many global companies are finding it necessary to host data in country. As new data centers are established worldwide, it’s becoming easier to meet data sovereignty requirements. As a result of launching new data centers, cloud providers are increasing the size and power of their network—creating even lower latency connections—and creating an even more competitive cloud marketplace. As a result, smaller players might be left in the dust in 2015.

Read more:
+ Cloud Security Remains a Barrier for CIOs Across Europe

Enterprises
Last, but certainly not least, 2015 will see an aggressive move to the cloud by enterprise organizations. The cost- and timing-saving benefits of cloud adoption will continue to win over large companies.

Read more:
+IBM Enterprise Cloud System

Looking Ahead
Martin Schroeter, senior vice president and CFO, finance and enterprise at IBM has projected approximately $7 billion in total cloud-related sales in 2015, with $3 billion of that coming from new offerings and the rest from older products shifted to be delivered via the cloud.

SoftLayer will continue to match the pace of cloud adoption by providing innovative services and products, signing new customers, and launching new data centers worldwide. In Q1, our network of data centers will expand into Sydney, Australia, with more to come in 2015.

Read more:
+IBM’s Cloud-Based Future Rides on Newcomer Crosby
+InterConnect 2015

-Marc

January 9, 2015

The SLayer Standard Vol. 1 No. 1

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM Bids for Exploding German Cloud Market With Local Data Center
IBM opened its first SoftLayer data center in Germany as part a broader effort to reach international markets amid heightened privacy fears.

IBM Opens SoftLayer Data Center in Germany
IBM’s new SoftLayer data center in Frankfurt will allow customers to run workloads in the cloud while complying with German data-privacy regulations.

Growing Japanese Customer Base Wants Local Data
IBM has opened its first SoftLayer cloud data center in Japan, located in Tokyo.

SoftLayer Launches Three International Data Centers During the Holidays
Dallas-based SoftLayer, an IBM Company, opened data centers in Tokyo and Mexico City on December 22 and Frankfurt on December 29.

-Betsy

Categories: 
January 6, 2015

Three Ways to Enhance Your SoftLayer Portal Account Security

We’ve recently discussed how to craft strong passwords and offered advice on choosing a password manager, but we haven’t yet touched on multi-factor authentication (MFA), which has been available to our customers for many years now.

What is MFA?
MFA is another line of defense for securing your user accounts within the customer portal. The concept behind MFA is simple: Users present two (or more) ways to authenticate themselves by providing something known such as a user name and password and providing something possessed such as a one-time password generated by a device or software application.
Why is MFA important?
Keeping passwords secure has always been a moving target. While you can train staff and enforce complex password policies, it’s difficult to prevent users from writing passwords down, saving them to files, or sharing them with others. By adding MFA, simply having a user password doesn't grant access to the resource. A user will need the user password in addition to a MFA token device, smartphone, or application.
What MFA options are available at SoftLayer?
SoftLayer offers three MFA methods to enhance portal account security:
Symantec Validation and ID Protection (VIP) – After downloading this app to a smartphone, when accessed, it will generate a one-time password. This product can be used to securely access the SoftLayer portal. The app is $3 a month per user.

PhoneFactor – A unique system where a one-time password is texted to a mobile phone. Users also have the option of receiving a phone call to input a PIN before receiving a one-time password. This can be used to access the portal as well as the SoftLayer SSL VPN. PhoneFactor costs $10 a month per user.

Google Authenticator – Another smartphone application with generated one-time passwords, can also be used to securely access the SoftLayer portal. This can be added for any user on an account free of charge.

Quickly Add MFA to SoftLayer Portal Users Today
It’s easy to add any of these MFA services to portal user accounts.

To add Symantec VIP or PhoneFactor:
  1. Log in to SoftLayer portal as the master user.
  2. Under the Account Tab click on Users.
  3. In the right hand column for each user, click the Actions icon and select Add External Authentication. You’ll then be able to subscribe to Symantec or PhoneFactor for that user.
To add Google Authenticator:
  1. Log in to SoftLayer portal as the master user.
  2. From the Accounts dropdown menu, select Users and then select your user account name.
  3. Scroll down and click the link to Add Google Authenticator to your account.
  4. From there, just snap the QR code with your GA application and you’re all set. The next time you log in you’ll be prompted to enter your authentication code after entering your username and password.

Any of these three MFA solutions will help ensure that your portal user accounts are secure, are easy to set up, and quick to install. Feel free to reach out if you have any suggestions or questions about MFA with SoftLayer.

- Seth

Categories: 
December 24, 2014

Holiday Traditions

Whether you believe in Santa Claus or not, there’s just something about this time of year that makes us giddy for tradition. For me the holiday season isn’t complete until I’ve watched National Lampoon’s Christmas Vacation. Watching their “fun, old-fashioned family Christmas” turn into a “full-blown, four-alarm holiday emergency” has turned into a yearly tradition that helps make my in-laws (and my family for that matter) seem just a little bit more jolly to be around this time of year—who doesn’t have an Aunt Bethany or Cousin Eddie hiding in their family tree somewhere?

We didn’t create a new holiday song this year (we’ve been busy opening data centers!), so we’re presenting our 12 Days of Christmas rendition again. Between decking the halls and dashing through the snow, we’d like to invite you to add a new tradition to your cloud holiday season.

Enjoy.

-JRL

December 15, 2014

SoftLayer in 2014

As 2014 comes to a close, we’re reflecting on another exciting year: our proudest moments, smartest innovations, and continued growth. It’s been an incredible year being part of IBM, and we continue to broaden our reach while adding new capabilities to our portfolio of cloud services.

SoftLayer’s IaaS platform has become the centerpiece of IBM’s cloud portfolio, providing a scalable, secure base for the global delivery of IBM’s cloud services, spanning extensive middleware and SaaS solutions. IBM has either built or bought 100 cloud properties over the last five years, and SoftLayer is the foundation or the piece that brings it all together.

Expanding our Global Footprint
In January, IBM announced its $1.2 billion commitment to expand its global cloud footprint, including plans to open 15 new SoftLayer data centers. Our first data center to open in 2014 was in Hong Kong, followed by London, Toronto, Melbourne, and Paris, with more to follow. We also launched two data centers for U.S. government workloads in Ashburn, Virginia and one in Dallas, Texas. These data centers are reserved for government customers and will be certified for U.S. Federal Risk and Authorization Management Program (FedRAMP) and Federal Information Security Management Act (FISMA) compliance.

With our new international facilities, we’ve tripled our footprint in Europe and Asia. Expanding our physical presence in these geographies gives our customers SoftLayer solutions for workloads and data that need to remain local, while providing additional data redundancy options within key regions around the world. With our data centers and points of presence (PoPs) combined, SoftLayer is on track for world domination.

Read more:
+IBM Commits $1.2 Billion to Expand Global Cloud Footprint

Hourly Bare Metal
Our bare metal cloud differentiates us by providing an ideal solution for the toughest workloads in the cloud, including big data and analytics that require high performance. For more than 10 years, we’ve been refining, pioneering, and innovating our bare metal cloud. This year we unveiled a new offering: new bare metal servers that are deployed in less than 30 minutes and billed by the hour. These hourly bare metal servers provide the raw performance of physical servers with shorter commitments, making it easier than ever to deploy computing-intensive workloads on SoftLayer at will.

Read more:
+Hourly Bare Metal

Growth
In 2014, we’ve continued to experience incredible growth. Since being acquired by IBM, SoftLayer has added thousands of new customers at an average rate of 1,000 new accounts per month. To match our aggressive business growth, our employee base is expanding as well.

“We expected to almost double this year, and to almost double again next year," said SoftLayer COO Francisco Romero. “In Dallas, SoftLayer expects to hire workers to fill 250 new jobs by the end of 2015.”

In order to accommodate our growing employee population, we’ll be relocating our Dallas headquarters to a new space early next year.

We look forward to serving you from our new address, 14001 North Dallas Parkway.

Read more:
+SoftLayer to Double Its Dallas Headquarters

-@quigleymar

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