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	<title>SoftLayer Blog &#187; speaking</title>
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	<description>A Behind the Scenes Look at the Best Hosting Provider in the World</description>
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		<title>HostingCon, Here We Come!</title>
		<link>http://blog.softlayer.com/2011/hostingcon-here-we-come/</link>
		<comments>http://blog.softlayer.com/2011/hostingcon-here-we-come/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 00:25:32 +0000</pubDate>
		<dc:creator>George Karidis</dc:creator>
				<category><![CDATA[Executive Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[HostingCon]]></category>
		<category><![CDATA[learn]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[server challenge]]></category>
		<category><![CDATA[sessions]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=4342</guid>
		<description><![CDATA[On August 8, the hosting world will converge on the San Diego Convention Center for HostingCon 2011. I&#8217;d say that SoftLayer will &#8220;be there with bells on,&#8221; but a better way to put it would be that we&#8217;ll &#8220;be there with megaphones.&#8221; There are times to blend in and participate, and there are times when [...]]]></description>
			<content:encoded><![CDATA[<p>On August 8, the hosting world will converge on the San Diego Convention Center for <a href="http://www.hostingcon.com/">HostingCon 2011</a>. I&#8217;d say that SoftLayer will &#8220;be there with bells on,&#8221; but a better way to put it would be that we&#8217;ll &#8220;be there with megaphones.&#8221; There are times to blend in and participate, and there are times when you follow Winston Churchill&#8217;s advice: </p>
<blockquote><p>&#8220;If you have an important point to make, don&#8217;t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time &#8211; a tremendous whack.&#8221;</p></blockquote>
<p>This year, SoftLayer will be <a href="http://blog.softlayer.com/2010/bigger-better-badder/">Bigger, Better and Badder</a> in the conference sessions, on the expo hall floor and at the biggest HostingCon party ever.</p>
<p><strong>Conference Sessions</strong><br />
We&#8217;re honored to have SoftLayer employees speaking in six different sessions at HostingCon 2011:</p>
<div onclick="location.href='http://www.hostingcon.com/account/events/schedule';" style="margin: 2px; cursor: pointer; background-color: #E8C097; border: 1px solid #7083CA; padding: 5px;"><strong>Social Media/Branding Panel</strong><br />
Kevin Hazard, Social Media Ninja<br />
9:00am &ndash; Monday, August 8<br />
Marketing + Sales Track</div>
<div onclick="location.href='http://www.hostingcon.com/account/events/schedule';" style="margin: 2px; cursor: pointer; background-color: #AEBAC5; border: 1px solid #7083CA; padding: 5px;"><strong>The Power of Innovation</strong><br />
Nathan Day, Chief Scientist<br />
9:00am &ndash; Monday, August 8<br />
Business Development Track</div>
<div onclick="location.href='http://www.hostingcon.com/account/events/schedule';" style="margin: 2px; cursor: pointer; background-color: #B2ADB0; border: 1px solid #7083CA; padding: 5px;"><strong>Build vs. Buy: The CTO&#8217;s Dilemma</strong><br />
Duke Skarda, CTO<br />
10:00am &ndash; Monday, August 8<br />
Technology + Operations Track</div>
<div onclick="location.href='http://www.hostingcon.com/account/events/schedule';" style="margin: 2px; cursor: pointer; background-color: #AEBAC5; border: 1px solid #7083CA; padding: 5px;"><strong>Small Business &amp; Big Government: Public Policy and the Hosting Industry</strong><br />
Suzy Fulton, General Counsel<br />
10:00am &ndash; Monday, August 8<br />
Business Development Track</div>
<div onclick="location.href='http://www.hostingcon.com/account/events/schedule';" style="margin: 2px; cursor: pointer; background-color: #E1E6B6; border: 1px solid #7083CA; padding: 5px;"><strong>Clearing Up the Cloud: Hosting Providers Share Strategies for Competing in a Crowded Cloud Market</strong><br />
George Karidis, Chief Strategy Officer<br />
2:00pm &ndash; Tuesday, August 9<br />
Emerging Trends Track</div>
<div onclick="location.href='http://www.hostingcon.com/account/events/schedule';" style="margin: 2px; cursor: pointer; background-color: #AEBAC5; border: 1px solid #7083CA; padding: 5px;"><strong>How the Big Buyers Look At Acquisitions</strong><br />
Lance Crosby, CEO<br />
3:00pm &ndash; Tuesday, August 9<br />
Business Development Track</div>
<p>Over the next few weeks, you can keep an eye on the HostingCon Blog for more information about these sessions. To kick off the fun over there, they posted a preview to my session: <a href="http://sftlyr.com/bg">&#8220;Setting Cloud Expectations Before Creating Cloud Strategy&#8221;</a></p>
<p><strong>Expo</strong><br />
When you&#8217;re not learning from one of our SLayers in the conference sessions above, we hope you&#8217;ll swing by Booth #421 in the Expo Hall to chat with our team, get some SoftLayer swag and try your hand at the infamous <a href="http://blog.softlayer.com/2011/softlayer-sxsw-server-challenge/">Server Challenge</a>. We&#8217;ll have live video coverage of all of the action at our booth, and given the geek credentials of HostingCon attendees, we&#8217;re expecting record-breaking times &#8230; so start studying and training now to give yourself the best possible chance to win the iPad 2 we&#8217;re bringing for the Server Challenge Champion!</p>
<p><strong>HostingCon Party</strong><br />
Since you&#8217;ve read so attentively to this point about the &#8216;work&#8217; side of HostingCon, it&#8217;s time for some &#8216;play.&#8217; At 9pm on August 9, SoftLayer, <a href="http://cpanel.net">cPanel</a> and <a href="http://www.resell.biz/">Resell.biz</a> will hosting the biggest <a href="http://hostingconparty.com">HostingCon Party</a> in history. 1000 lucky attendees will come together at <a href="http://4thandbevents.com/">4th &amp; B</a> for networking, food, drink and <strong>THE DAN BAND</strong>!</p>
<p>Attendance will be strictly limited, and you watch the tickets dwindle before the event sells out at <a href="http://hostingconparty.com">http://hostingconparty.com</a>. SoftLayer customers, leave a comment on this blog or contact us via Twitter (<a href="http://twitter.com/softlayer">@SoftLayer</a>) and we&#8217;ll hook you up with a promo code that comps your registration &#8230; But remember, even if you&#8217;re our best customer ever, <strong>you need a ticket to get in the door</strong>, so please register while you can!</p>
<p>Yes, Mr. Churchill, SoftLayer is bringing the pile driver to San Diego.</p>
<p>-<a href="http://twitter.com/gkdog">@gkdog</a></p>
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