Posts Tagged 'Sponsor'

June 8, 2012

Fundraising Success = Pink Hair

Last Saturday, June 2, SoftLayer participated in the Pink Soles in Motion BBQ Cook-Off. The infamous 3Bars BBQ crew loaded up the grills and set out for Harley Davison of North Texas in Carrollton to raise money and support for Susan G. Komen for the Cure. Because SoftLayer was the BBQ cook-off's presenting sponsor, the pressure was on for our BBQ team to have a great showing, and their brisket didn't let us down:

SoftLayer + Pink Soles in Motion

If you didn't catch my last blog post about the event, Pink Soles in Motion is a Dallas-based team that has set out to raise $200,000 this year for the Susan G. Komen foundation. For the past two years, they've been the top fundraising team in the Dallas/Fort Worth area, and we want to help them make get a threepeat. In addition to participating in the BBQ cook-off, we set an internal goal to raise $5,000 to fund breast cancer education, research, treatment and awareness.

Because we only had two weeks to raise the money, we thought we'd have to throw in an extra incentive to help inspire donations to meet our goal: If we raised $5,000, the 3Bars BBQ team would have to professionally dye their hair pink.

When the dust settled and all the numbers were counted ... We had to make a trip to the salon:

SoftLayer + Pink Soles in Motion

We reached our goal of $5,000, and Technology Support matched our contributions. To sweeten the pot even further, SoftLayer donated an additional $4,000, amounting to $14,000 in donations to the Susan G. Komen foundation via the Pink Soles in Motion team! I should send a shout out to 'Sparky,' 'Skinman,' John, Don and Raleigh for following through with their end of the bargain ... And I should probably apologize in advance for giving that picture a permanent residence on the SoftLayer Blog.\

If you live in Texas, you're probably familiar with the saying, "Go big or go home." Our SLayers went big. Given the fact that the SoftLayer community came through with so much support, an avant-garde 3Bars logo even made it into one of the hairstyles:

SoftLayer + Pink Soles in Motion

The SoftLayer 3Bars BBQ flag was displayed proudly (with a little bit of its own pink flair), and we couldn't have been happier with how well the event turned out ... And it should certainly put a dent in Pink Soles in Motion's $200K fundraising goal this year.

Thank you to everyone who donated to help us reach our goal, and Technology Support, you guys rock for matching our contributions! We hope you keep some of the pink-hair pictures close at hand for the next time you see any of these SLayers. I'm sure they'd love to autograph a copy just for you. :-)

-Natalie

Categories: 
May 22, 2012

Real Men Wear Pink ... In Their Hair

Susan G. Komen for the Cure is a Dallas-based charitable foundation that raises millions of dollars for breast cancer education, research, treatment and awareness every year, and given SoftLayer's commitment to charitable giving, it was a no-brainer for us to get involved. Events in cities around the country are hosted throughout the year, the most recognizable being the Race for the Cure and the 3-Day for the Cure 60-mile walk. One of the Dallas area teams participating in this year's 3-Day for the Cure walk in November is Pink Soles in Motion, and SoftLayer is a proud sponsor of their efforts.

Pink Soles in Motion

Over the past six years this team has raised approximately $700,000 for the Susan G. Komen foundation, and for the past two years, they've been the top fundraising team in the Dallas/Fort Worth area! One of the many fundraising events the team puts on every year is a BBQ Cook-off, and when we were given the opportunity to sponsor the event, we jumped on it ... If there's one thing the SoftLayer team loves as much as hosting, it's barbeque.

On June 2, we'll be loading up the infamous 3 Bars BBQ grills with the SoftLayer crew's legendary BBQ and selling it to help raise money for Pink Soles in Motion. I have to tell you, if you haven't tried 3 Bars BBQ yet, you don't want to miss your chance.

Beyond the event sponsorship and our BBQ team's participation, we wanted to go a little further, so we pledged to raise an additional $5,000 with the help of our SLayers and SoftLayer fanatics to help Pink Soles in Motion get back to the top fundraising spot in DFW. While the cause is certainly worth a tax-deductible donation by itself, we came up with a unique idea to inspire contributions: If we reach our $5,000 fundraising goal, a few of your favorite SoftLayer employees will dye their hair pink. And we don't mean temporary spray-in dye. They will get a professionally dyed pink hairdo.

Anyone can wear a pink shirt ... We're making our SLayers step it up a notch.

SoftLayer Challenge

As we started organizing this little fundraiser, we told a few of our friends at Technology Support about the goal (and the incentive), and they immediately jumped on board to help sweeten the deal even more ... They'll match every dollar we raise in support of Pink Soles in Motion and the Susan G. Komen foundation. We also heard that they're looking forward to taking as many pictures as possible of our pink-haired employees.

If you want to see a few SoftLayer employees with pink hair, DONATE and help us reach our goal! Every little bit counts, and donations are tax deductible, so give generously to help Susan G. Komen for the Cure in their quest to eradicate breast cancer.

Oh, and if you're in the DFW area and would like to see the 'results' in person, bring your appetite (and your camera) out to Harley-Davidson of North Texas at 1845 N. I-35E in Carrollton.

-Natalie

Categories: 
April 9, 2011

7 Keys to Startup Success

We recently announced a partnership with the Tech Wildcatters Incubator Program, a Dallas-based "microseed" fund and startup accelerator, and we couldn't be happier with the results we've seen thus far. Much of the press coverage of the sponsorship focused on the $1,000/mo of cloud, dedicated or hybrid hosting solutions we offered the program's startup companies, but the most exciting aspect of the relationship thus far has been getting to engage with the participating up-and-coming entrepreneurs.

Having been in their seats about six years ago when SoftLayer was born in a living room, the SoftLayer team is especially qualified to give insight about the struggles and successes of running a startup, and that aspect of our partnership is where we hope to provide the most value. Over the past few weeks, we've met with the current Tech Wildcatters participants and seen some of the amazing ideas they have in the works, and we're pumped to see them succeed ... By all accounts, we can't really call SoftLayer a "startup" anymore, but our investment in this community reinvigorates the startup culture we've tried to maintain as the company has grown.

Recently, I had the chance to share a few "Keys to Success" with program participants, and since those thoughts might be interesting for other startups and small business users, I thought I'd share some of the highlights here. There are no "guaranteed win" formulas or "super-secret secrets to success" in business (regardless of what an infomercial at 3am on a Tuesday morning may tell you), but these ideas may help you position your business for success:

1. Hire people smarter than you.
Your goal should be to get people on your team who can handle specific responsibilities better than you can. Just because you're running the business doesn't mean you can't learn from it, and the best people to learn from are brilliant people.

2. Hire a diverse group.
Different people think differently, and different perspectives lead to better conversations and better business decisions. Filling your organization with one kind of employee will lead to a lot of "That's the best decision ever" moments, but whether or not that "best decision ever" decision is good for anyone else is a crap shoot.

3. Founders should put skin in the game.
With all of the startup company trials and tribulations, you want everyone on your team to have a vested interest in the business's success. Clock-punchers and coasters need not apply.

4. Boot-strap the beginning.
Along the lines of the previous recommendation, if you've remortgaged your house or sold your car or maxed out your credit cards on a new business, you're going to care a lot more if it fails. By boot-strapping your initial financing, you become even more accountable for your success.

5. Operate with financial sense, operational sense and common sense.
Balance your business responsibly. If you disregard any of those "senses," your tenure as a small business owner may be relatively short-lived. When it comes to financial sense, I also recommend that you invest in professional accounting support and software to save you a ton of headache and heartache down the road when it's time to go after "real money."

6. CBNO - Challenging But Not Overwhelming
You can always do something more for the business. You and your team should be maximizing your efforts to grow the business but not at the expense of burning out. If you've got "skin in the game," your threshold for what is overwhelming may increase, but you have to understand the need for balance.

7. Have fun and make money.
In that order. If you're not having fun, it doesn't matter how much money you make. Startups are run by passionate people, and the second you lose that passion, you lose a significant piece of what makes your business or idea great.

I touched on about a dozen more points when it comes to how to orient your business to your customers, but I'll save that bit for later.

CBNO

-@lavosby

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