Posts Tagged 'Tech'

July 4, 2012

Cedexis: Tech Partner Spotlight

This guest blog features Cedexis, a featured member of the SoftLayer Technology Partners Marketplace. Cedexis a content and application delivery system that offers strategies and solutions for multi-platform content and application delivery to companies focused on maximizing web performance. In this video we talk to Cedexis Co-Founder Julien Coulon.

Company Website: www.cedexis.com
Tech Partners Marketplace: http://www.softlayer.com/marketplace/cedexis

A Multi-Cloud Strategy - The Key to Expansion and Conversion

Web and mobile applications have collapsed geographic barriers to business, bringing brand and commerce experiences ever-closer to increasingly far-flung customers. While web-based business models are powerful enablers for global expansion, they also create new a new challenge in managing availability and performance across diverse and distributed markets: How do you ensure consistent web performance across all markets without investing in physical infrastructure in all of those markets?

Once a business gets its core business on a consistent and reliable provider like SoftLayer, we typically recommend that they consider a multi-cloud strategy that will spread availability and performance risk across a global infrastructure of public and private data centers, delivery networks and cloud providers. Regardless of how fantastic your core SoftLayer hosting is, the reality is that single-source dependency introduces significant business risk. Fortunately, much of that business risk can be mitigated by adding a layer of multi-cloud architecture to support the application.

Recent high-profile outages speak to the problem that multi-sourcing solves, but many web-based operations remain precariously dependent on individual hosting, CDN and cloud providers. It's a lot like having server backups: If you never need a backup that you have, that backup probably isn't worth much to you, but if you need a backup that you don't have, you'd probably pay anything to have it.

A multi-cloud strategy drives revenue and other conversions. Why? Because revenue and conversions online correlate closely with a site's availability and performance. High Scalability posted several big-name real-world examples in the article, "Latency is Everywhere and it Costs You Sales." When an alternative vendor is just one click away, performance often makes a difference measured in dollars.

How Cedexis Can Help

Cedexis was founded to help businesses see and take advantage of a multi-cloud strategy when that strategy can provide better uptime, faster page loads, reliable transactions, and the ability to optimize cost across a diverse network of platforms and providers. We built the Cedexis Radar to measure the comparative performance of major cloud and delivery network providers (demo), and with that data, we created Openmix to provide adaptive automation for cloud infrastructure based on local user demand.

In order to do that effectively, Cedexis was built to be provider-agnostic, community-driven, actionable and adaptive. We support over 100 public cloud providers. We collect performance data based on crowd-sourced user requests (which represent over 900 million measurements per day from 32,000 individual networks). We allow organizations to write custom scripts that automate traffic routing based on fine-grained policies and thresholds. And we go beyond rules-driven traffic routing, dynamically matching actual user requests with the most optimal cloud at a specific moment in time.

Getting Started with Cedexis

  1. Join the Community
    Get real-time visibility into your users' performance.
  2. Compare the Performance of Your Clouds and Devliery Network
    Make informed decisions to optimize your site performance with Radar
  3. Leverage Openmix to optimize global web performance
    Optimize web and mobile performance to serve global markets

The more you can learn about your site, the more you can make it better. We want to help our customers drive revenue, enter new markets, avoid outages and reduce costs. As a SoftLayer customer, you've already found a fantastic hosting provider, and if Openmix won't provide a provable significant change, we won't sell you something you don't need. Our simple goal is to make your life better, whether you're a geek or a suit.

-Julien Coulon, Cedexis

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
June 29, 2011

Visualize ROI: Tech Partner Spotlight

This is a guest blog from Mike Genstil of Visualize ROI, a SoftLayer Tech Marketplace Partner providing a flexible platform for enabling sales and marketing professionals to place ROI models on the web in an engaging format.

Don't Tell Me ... SHOW Me the Numbers

We are living in a new world of increased corporate accountability and frugality. Thanks to unpredictable markets and unscrupulous leaders, the stakes have been raised in corporate decision-making. We have entered an "ROI revolution," where CFOs, CMOs, and CIOs are demanding detailed business cases before they will make a purchase. Questions asked of vendors by executives are, "What is the Return on Investment?" and, "What is my Total Cost of Ownership?"

Based on our research, less than 5% of companies that sell into B2B environments have an effective and efficient way of creating engaging, credible business cases for customers. Most companies that sell to businesses have developed some type of spreadsheet-based "ROI calculator" to help salespeople and customers understand the ROI. Best-in-class companies often have created multiple models – one for a "business case," one for "a competitive comparison," and one for "persona-based selling." Unfortunately, these spreadsheets are not effective for several reasons:

  • They are confusing and not easily modified
  • They suffer from version control issues
  • They don't integrate with existing CRM and marketing automation systems
  • They don't easily enable the creation of scenario comparisons
  • They can't create professional looking reports

VisualizeROI solves these problems ... and more. VisualizeROI is the first SAAS-based approach to business-case selling. We launch web-based Visualizers in days, integrate with existing systems and capture a rich set of prospect data that allows management to do analysis of customers and prospects that just isn't possible today. Salesperson customization options are available, and salespeople can be notified when customers do their own analysis. It's addictive.

To get an idea of the flexibility and functionality a "Visualizer" can provide, check out the Drive vs. Fly? Visualizer I mentioned in the video with Kevin. To see business examples, you can head to www.visualize-roi.com/examples/ to see a few of the Visualizers we created to feature the platform.

If you already have your ROI model and you want to make your own Visualizer, we're ready for you: www.visualize-roi.com/create/!

-Mike Genstil, Visualize ROI

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
November 25, 2009

The Secret Mind of a SoftLayer Tech

I sit right in the middle of the NOC (Network Operations Center) here at SoftLayer. I hear all the tech calls, project discussion, and random banter from the techs on a daily basis. Most techs are also propeller heads on their own time. They have servers of their own, apps they like to run, preferences as to what hardware and software they like best, etc. Now, working in this field for most of my life I know that techs are not company loyal when it comes to their personal geeky funness (yes, that’s a word) I don’t care if spell check, Google and the rest of the world doesn’t think so (but I digress) they like what does the best job regardless of where it comes from.

I routinely hear techs talking about their personal servers, apps, etc. and referring back to SoftLayer with comments like, “I just host it on my server here at SoftLayer so I don’t have an issue.” With the issue being whatever the topic of conversation might have been. Network speed and stability, hardware and software reliability, ease of access (KVM over IP, the portal in general, multiple remote control options) cost, endless amount of add-ons, and the latest and greatest in everything!

I can relate.

I realized the potential of SoftLayer from the beginning and this place continues to exceed my expectations- and my expectations are always over the top! Simply put, after working in the corporate world and realizing what could be done with the right people and the right attitudes, I vowed only to work with a company that shared those views. And quite honestly I never thought I would see it happen. Then along came SoftLayer.

When techs constantly refer back to SoftLayer for their own fun computer projects as being the best solution, it just confirms what I already knew:

SoftLayer Rocks!

November 6, 2009

Think Large, Think Global!

As an executive at Softlayer, one of the things that I am amazed by is the number of unique and extremely innovative ideas that we see on a daily basis from our customers. We love the fact that these groups understand the value of what we do, while focusing their energy on their core competencies. It’s the perfect relationship for us and one that we try to cultivate and grow continuously.

One of the challenges that we face is sharing information related to the entire breadth of our service offerings in a simple and useful way. Our business model is such that the cycle from first contact to purchase decision tends to be short. Most customers typically come in with a specified set of required services. We often hear comments like “we didn’t know you offered that as well” from customers that come to us with a shopping list and take advantage of the self-service capabilities that we offer. Global load balancing, CDN, and Data Center to Data Center back-up are all examples of products that we have heard get overlooked. It’s a tough balance between over selling and allowing a tech savvy customer work his way through the waters (so to speak).

One of the other challenges that we face here is overcoming the “we don’t need that” syndrome. I look at it practically and associate it with insurance and how it’s never needed, until something occurs that it makes it a must have. In tech terms, I recently read an article on CNNMoney.com “The Tech Catastrophe you’re ignoring” that typifies this “we don’t need that syndrome”. The article encompasses the idea of back-ups for your data. There is discussion that the business of dead drive recovery globally is up staggering rates and it’s due to the lack of people backing up data on a continuous basis. We hear this loud and clear at SoftLayer when a customer would accidentally lose data that they wish they would have spent the extra few dollars a month to back up. It seems trivial post incident, but pre incident it’s one of those decisions that gets passed on quite frequently.

As mentioned, the uniqueness and innovation that lives in SoftLayer’s service offering is tremendous. As our CEO hammers home the message of think large and think global to us every day, I want to pass that message onto our customers. What you do is driving industry, innovation and all that comes along with it. We hope that the decision making process for you as a customer is driven by thinking large and thinking globally and that you take advantage of the solutions that we offer to make your work more functional, more secure, more robust, and more effective. I can’t imagine telling my boss that ‘we didn’t need that’ if it was something that we did need and it was right in front of me. I am sure many of you share that sentiment!

October 5, 2009

Outstanding Tech Recognition: Droid Awards

Here at SoftLayer, we keep the culture fun, entertaining, challenging, and sometimes a bit left of center! In the same vein as the Star Wars motif (http://theinnerlayer.softlayer.com/2008/softlayer-the-empire/) we have started awarding techs that go way above and beyond. Techs at SoftLayer are already some of the best in the industry, so this is a way to keep it fun and challenging- and nerdy! Let me tell you, I had a realization when getting the Star Ware figures, that I am now an adult and could just buy everything!

Here is how the awards went down..

(in the voice of General Grievous)

SLayers!

For those droids not destroyed in the line of duty or beheaded for undisclosed reasons (cough cough) rewards are in order!

Droid Awards are presented to a tech for outstanding work in the line of duty.

The awards are Star Wars "Droids."

But in our universe, SoftLayer is the ruling entity, of course! And all Droids have the SoftLayer logo.
Right now, there are 3 Droid Awards:

Super Battle Droid Award
The Super Battle Droid Award is given to a tech who, like the Super Battle Droid,
does his job better than average all the time. Techs with this award are considered a workhorse,
and respected by their peers for always taking care of business no questions asked.
Assassin Droid Award
The Assassin Droid Award is given to a tech who,
like the Assassin Droid, knocks one specific project or task out of the park, or "assassinates" it.
Techs with this award take control of one specific high profile issue, own the problem, and see it through to the end.
Destroyer Droid Award
The Destroyer Droid Award is given to a tech who, like the Destroyer Droid,
consistently rolls into situations, takes control, and "destroys" them.
Techs with this award look at the bigger picture, and go outside their realm of job description,
making sure projects and tasks are completed with proper prioritization, no matter how many.
Awardees frequently think like a manager and are quick to help coordinate workload among fellow employees.

Techs that receive an award should be respected- these awards are not given out lightly. So be proud if you receive one, strive to get one if you have not, and congratulate all who are adorned with them!

Scott Minyard, a Dallas Server Build Engineer was the first to receive an award, the Super Battle Droid Award!

Congratulations, Scott, for being one of the great employees of SoftLayer!

Categories: 
September 28, 2009

Game Time

It’s Sunday morning and I’m leaving the NOC to make my morning rounds of the Washington, D.C. datacenter. Grumpy and tired I walk through the double doors into the fluorescent glare of the server room. In 30 paces the colorful eth bundles of our servers come into view and then I realize. I love the sound of server fans in the morning.

The past year and a half at SoftLayer’s newest datacenter have been incredibly stressful and rewarding. Those who endured have gained my respect. Personal differences have subsided and camaraderie has formed. Of course anyone would wonder how many tech nuts does it take to make a clan? And from the glue of hardship was born Team Orange DOW2.

You might wonder why people who work together so much (sometimes for 12+ hr shifts) want to spend more time with each other. I mean, haven’t you had enough already? The answer is that we already have so much in common and finding a few extra hours to hang out together online is a joy we can’t get enough of. Of course, the entertainment value of an innovative RTS like DOW2 is multiplied immensely when played with friends. Of the other SoftLayer members of Team Orange DOW2 I am the newest to multiplayer gaming and am impressed by how much tech goes into it. Numerous options for in-game chatting (Team Orange uses Mumble, which has the least lag and cleanest interface), hi-powered video cards (1.5GB onboard ram!), dual core procs running on Win7 RC, live-streamed replays with on-demand libraries, and much more.

Everyone has heard the theory that gaming has pushed the boundaries of computing, but I believe it is more likely that datacenters like SoftLayer have pushed the boundaries of networking and helped make advanced tech more affordable to the ravenous mass of online gamers. The number of mega-powered game servers hosted by SoftLayer is a testament to the unholy integration of gaming and networking, and to that all of us closet gamers must say, “moar please!”[sic]

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